edible
Milwaukee
EAT . DRINK . READ . THINK
Cultivating our local food culture,
from seed to bloom, season by season
Member of Edible Communities
Edible Milwaukee has arrived... finally.
Edible Milwaukee is a quarterly magazine and online platform focused on the production,
distribution, and consumption of food in Milwaukee and the Midwest. We are part of a
larger network of 75+ Edible Communities publications in North America, each locallyowned and -oriented. Our goals as a publication are:
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to take advantage of our position within a national network of magazines to act as a
megaphone, amplifying Milwaukee’s achievements to food fans locally and nationwide;
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to recognize the city’s significant contributions to food-related initiatives;
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to highlight the unique cultural makeup of the city and to pay homage to each group’s
contributions to Milwaukee’s foodscape; and
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to honor Milwaukee’s historical food traditions, whether from the past or being
revitalized by new producers today.
Here’s what Milwaukee’s food community is saying about us:
Edible Milwaukee’s pages and online community offer rare access to the most influential and
passionate food and drink enthusiasts in the region. Adjacent to our trusted editorial voice,
your brand will shine by association with our community, making Edible the perfect place for
defining, revitalizing, and strengthening your business.
But don’t take our word for it.
“As an eater and writer, I’m honored to participate in an organization whose mission is so firmly situated in the
local food arena, and whose aspirations include a commitment to clean, just food. As a Milwaukeean, I’m excited
about the evolution of our city’s food scene, and I’m thrilled to be a part of a publication that aims to tell the
story from an alternative angle.”
— Lori Fredrich, Board member, Outpost Co-op; Co-founder, MKE Foodies
“When I travel to various parts of the country, one of the first things I check out is whether or not they have
an Edible magazine in that city. Edible Santa Fe and Edible New Orleans are two of my favorites. I am simply
overjoyed that Edible Milwaukee will be birthed for both Milwaukee residents and all the folks who find their
way to our city. Stories focusing on food, people, and the welcome tables they set are an important part of the
life of urban areas. I am looking forward to Edible Milwaukee serving up a heaping helping of culinary delight!”
— Venice Williams, Director, Alice’s Garden
“It’s a thrilling prospect for me to be a part of this new magazine because I, along with the other advisory panel
members, feel that there is a deep well of stories to be told in the Milwaukee food scene that either haven’t been
told or that haven’t been dug into as deeply as they could be.”
— Justin Johnson, Executive Chef, Harvest Market, Watertown
And here’s what folks are saying nationally:
“I just love reading [Edible Communities] publications cover to cover — they are some of the best things I’ve
ever read.”
— Julia Child
“[Edible Communities publications] have become the unofficial literary journals of the farmer-writer movement.”
— The New York Times
“I call what you are doing ‘The Edible Phenomenon’ — you’ve accomplished something that most publishers
have not done. The concept and the publications are fantastic.”
— Margo True, former Managing Editor, Saveur magazine (now the Food Editor for Sunset magazine)
“It’s rare but always satisfying when food writing is as delicious as the food itself. The various Edible Communities
publications have allowed each of its regions to enjoy their own full literary and culinary spotlight.”
— Peter Reinhart, Author and Johnson & Wales University Chef on Assignment
Why advertise in Edible Milwaukee?
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Our rates are the most cost effective in the
Greater Milwaukee area for reaching consumers
who sincerely care about businesses like
yours. You’ll be connecting directly to a high
concentration of your targeted customer base-and not diluting your efforts.
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Edible readers tell us they devour each issue
cover-to-cover; this tangible connection
augments your brand impact, and makes our
magazine more resistant to any long-term
decline in print readership. Also, we always have
more editorial content than advertising, which
means you’ll be noticed and won’t get lost in a
sea of ads.
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They’ll thank you for it and continue to
come back, looking for more. They’ll also
associate your business with a diverse range
of distribution points representing the larger
community Edible Milwaukee cultivates.
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issue and online, has become their second
phone book and a valued resource.
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By supporting Edible Milwaukee, you show your
support for Wisconsin’s food-related initiatives-you help promote the production, distribution,
and consumption of local food--and increase
their impact.
About Our Readers
Edible Milwaukee readers are concerned, connected, savvy and community minded. They are active
consumers who are passionate about local foods and sustainability. They care about the quality of the
food they eat and where it comes from. They look for value, but don’t mind paying more for something if
its quality is exceptional and there is a good story behind it. They are regular restaurant diners and terrific
home cooks. They support their local farmers markets and understand that the best-tasting
and healthiest foods are seasonal, fresh, and local.
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regularly drink beer, wine and spirits, visit farm stands and purchase artisanal foods. (Based on an Edible
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James Beard Foundation Publication of the Year Award. The award
recognizes a publication—in magazine, newspaper, or digital format—
that demonstrates fresh directions, worthy ambitions, and a forwardlooking approach to food journalism.
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Edible Milwaukee is part of Edible Communities, with a shared mission to connect consumers to the
farmers, chefs and food artisans within a community.
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Edible magazines have become a recognized brand name
in the food world. A complete list of press clips is shown at
www.ediblecommunities.com and includes: Bon Appetit,
Gourmet, The Los Angeles Times, The New York Times,
Saveur and more.
Recently, Folio has named founders of Edible Communities PubMJDBUJPOT5SBDFZ3ZEFSBOE$BSPMF5PQBMJBOBNPOHUIFNPTU
influential people in magazine media. And they were winners of
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Editorial preview
Here are some of the content sections you can expect to see in our magazine (we’re aiming for at
least six sections in the premier issue, adding more as our page count increases):
EDIBLE NOTABLES
Bite-sized updates on people and events happening around town.
DIY MKE
A how-to emphasizing all things food, from home-grown and fresh-picked to home-made or built from scratch.
BACK OF THE HOUSE
Shedding light on behind-the-scenes moves by area restaurants to improve local and sustainable food.
THE MIXING BOWL
An assortment of feature-length stories illuminating local food efforts and personalities.
EDIBLE CULTURE
What would a Wisconsin food magazine be without a column devoted to our artisanal cheese-makers and -mongers?
CREAM CITY LIBATIONS
Content highlighting Wisconsin’s microbreweries and home brewing, both of which are exploding in popularity.
VINTAGE EATS
Spotlight on the rich historical food traditions of Milwaukee and Wisconsin.
IN THE KITCHEN
Gather round the table and serve up what’s seasonal, fresh, and local.
KIDS TABLE
The next-generation locavores are already refining their palates.
JUSTICE OF THE PEAS
Informative articles on food policies with local impact.
GRIST FOR THE MILL
A place for our editorial advisory panelists and outside experts to opine on what’s important to them and their unique communities.
GUIDE
Descriptive index of local businesses that support the mission of Edible Milwaukee.
edible
Milwaukee
Ad rates/contract
Name:
Business Name:
City:
Phone:
E-mail:
State:
Signature:
Zip Code:
Date:
Sales Rep:
Issue:
Number of ad runs:
Special Note:
ADVERTISING RATES
Premium Positions/Covers (color)
t Back Cover
Open
$3,400
2x
$3,250
3x
$3,000
4x
$2,850
XYI Size (Width x Height)
8.375 w x 10.875 h
Open
$2,750
2x
$2,500
3x
$2,350
4x
$2,200
XYI
3.65 w x 9.75 h
XYI
3.65 w x 2.275 h
$2,000
$ 750
$1,850
$ 600
$1,600
$ 450
$1,350
$ 350
Size (Width x Height)
8.375 w x 10.875 h
(Add 1/8”bleed on all four sides)
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Interior Pages (color)
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(Add 1/8” bleed on all four sides)
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t Eighth Page (horizontal):
Credit card payments will be charged on the ad deadline date. Creative and ad production services available - please ask us for details.
Included in your ad price is a listing in our magazine source guide and a listing on www.ediblemilwaukee.com.
your ad is the correct dimension. All ads will be converted to CMYK. Just call email us prior to the ad materials deadline, and we will be happy to
answer any questions you may have.
Ad Deadline:
Publication Date:
Summer
April 1
May
Fall
July 1
August
Winter
October 1
November
Spring
February1
March
Edible Milwaukee is a proud member of Edible Communities
Edible Milwaukee will deepen connections with readers beyond print by employing video, radio podcasts, and social media platforms to:
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Explore “local where you least expect it”, featuring little known groceries and gardens in the Greater Milwaukee area;
Bring to life “DIY MKE,” our how-to column empowering Edible Milwaukee readers to take the lessons from our magazine into their kitchens and gardens;
Help our kid readers explore and share their own newfound foodie discoveries;
Provide our writers and bloggers an additional platform to highlight various aspects of the local food scene; and
Give Edible Milwaukee
Video sponsorship rates start at $5,000 and includes a one-page ad. Please inquire for more details. Note that the Edible Communities brand is also growing
American magazines, which will continue fueling your brand growth as well.
CONTACT:
Jen Ede
Owner, Vintage Eats, LLC
Publisher, Edible Milwaukee
622 North Water Street, Suite 500
Milwaukee, Wisconsin 53202
Phone: 414 704 3083
Email: [email protected]
www.ediblemilwaukee.com