The
iTunes Store
Jack Oh / DipIT0803
History of iTunes Store
April 28, 2003
—  Makes it debut with iTunes 4. One million downloads
Sept 8, 2003
Oct 16, 2003
Dec 16, 2004
— 
July 18, 2005
Aug 4, 2005
Oct 12, 2005
— 
Feb 23, 2006
Jan 9, 2007
— 
— 
— 
— 
— 
— 
was made during the first week of launch
Ten million downloads milestone cleared.
Windows support for iTunes 4.1.
Launched of E.U store and hit two hundred million
downloads.
500 Million downloads recorded.
iTunes store expanded to the Asian market in Japan.
iTunes 6 was introduced with support of music
videos and television programs. A million videos was
downloaded during the first twenty days.
One billion downloads were recorded!
Two billion downloads reached.
Jack Oh / DipIT0803
History of iTunes Store
May 30, 2007
—  With EMI, Apple launched DRM-free music
July 31, 2007
July 15, 2008
— 
April 3, 2008
— 
— 
June 19, 2008 — 
Mar 19, 2009 — 
Feb 24, 2010
— 
Today
downloads under the name “iTunes Plus”
iTunes stores downloaded topped three billion.
Movie rental was available through tie-ups with major
film studios.
iTunes store surpassed Wal-Mart to become U.S
number one music retailer.
Five billion downloads recorded.
High definition movies was added.
The ten billionth song was downloaded!
—  iTunes support application downloads for iPhone/
iPod/iPad.
Jack Oh / DipIT0803
iTunes have been a very successful B2C
company, have they face any problems?
Jack Oh / DipIT0803
Controversies faced by iTunes
—  iTunes downloaded music had DRM* and music can only be played
via iTunes and iPod.
—  iTunes later provide DRM-free music, however, the music file has the
user’s name and email address embedded in.
—  Selling of digital music have caused CD sales to drop.
*DRM (Digital Rights Management) technology, in its most basic form,
is intended to ensure that music consumers pay for the right to play.
Artists who create music, studios that produce it, and labels that
distribute it all deserve the right to enforce the expectation that those
who play their music have paid for it. DRM is very popular during 2001
to 2005.
Jack Oh / DipIT0803
Opinions
—  DRM is kind of stupid since I have paid for the music. Why can’t I
play the music on devices I wish to?
—  My music files are tagged with my name and email? It might be a
good way to stop people from sharing the music if they don’t want to
exposed themselves but a fake name can always be used.
—  On top of all that, when things started to get digital, that is when all
the P2P happens. File sharing community like NAPSTER might have
been the cause for the lowering of CD sales, since most users can
get their music online for free.
Jack Oh / DipIT0803
References
—  Martyn, W. , 2010, Timeline: iTunes Store at 10 Billion
Available at:
http://www.computerworld.com/s/article/9162018/
Timeline_iTunes_Store_at_10_billion
[Accessed on 25th May 2011]
—  Anonymous, 2007, Apple’s International iTunes Controversy
Available at:
http://www.businessweek.com/debateroom/archives/2007/02/
apples_international_itunes_controversy.html
[Accessed on 25th May 2011]
Jack Oh / DipIT0803
Contact
Name
Student ID
Course Name
: Jack Oh
: DipIT0803
: Principles of Information Systems and Data Management
Jack Oh / DipIT0803
Have you been Apple?
Thank you very much.
Jack Oh / DipIT0803