EN presentation 10/2013
mmmarmalades
Beatr ce
little spells of culinary magic
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Beatr ce
little spells of culinary magic
In search of honesty and authenticity
similar additives. Even if somehow “diluted” they would still be in the
“extra homemade jams” category. However, we decided to offer “
mmmarmalades” whose fruit content by far exceeds any high-class
category of jams. After all, you deserve them, right?
There are marmalades, homemade marmalades,
extra homemade marmalades and
– mmmarmalades!
A jar of mmmarmalade Beatrice
is so much more than just
a jar of extra homemade jam;
it is a jar of concentrated fruit!
Life nowadays is fast, too fast. There are so many tasks on our to-do lists, demanding our
time, but not deserving it. We are always in a hurry, missing the opportunities to
experience not only what time takes away but rather what it has to offer. Something
genuine and really worthwhile. We miss that. And sometimes, we indulge in it.
Marmalades and jams are a good example of how varying the quality of today’s life can
be. For example, we can buy a cheap product that despite being labelled as “marmalade”
contains very low quantities of fruit (even as little as 20 g of citrus fruits in 100 g of product)
and is instead filled with gelling agents, antioxidants and other additives. It seems as if the
only goal is to turn one kilogram of fruit into as many products as possible. In the end, the
industrial feel to it leaves customers unsatisfied and disappointed.
A whole different category:
mmmarmalades Beatrice
They contain four times the amount of fruit specified for the “highest” category of jams,
i.e. “extra homemade jams”. They have no thickening agents, preservatives, colourings and
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mmmarmalade
The classification of jams and marmalades according to their
fruit content (Rules on the quality of jams, marmalades and similar fruit products):
- marmalades: min. 20 g of citrus fruits in 100 g of marmalade
- homemade jams: min. 30 g of fruit in 100 g of jam (25 g for currant, briar and quince)
- extra homemade jams: min. 45 g of fruit in 100 g of jam (35 g
for currant, briar and quince)
- mmmarmalades Beatrice: 109 to 179 g of fruit or vegetables
in 100 g of jam or marmalade
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Beatr ce
little spells of culinary magic
Where did you come from, Beatrice?
Beatrice comes from Karst. She was brought to the village of Tomaj by Vojka and Jurij. It was
is how we named our home after we had moved to the Karst region of Slovenia in 2006. The
name itself has a whole range of noble meanings: Beatrice is the bearer of bliss, born from
well-being, focused on that perfect blend of vita activa (active life) and vita contemplativa
(contemplative life).
After years of creating these little spells of culinary magic, we have decided to give our
mmmarmalades a name that has become so well-known among our friends: Beatrice.
Who created you, Beatrice?
To be honest, we are not professional chefs. Vojka is a journalist, working (mainly) as a
communication strategist and creative director. Jurij is a medical doctor, working (mainly)
as a consultant in the health care sector and pharmaceutical industry.
But when we finally find time to indulge in the beauty of life, our kitchen becomes
immediately and deliciously filled with the scent of those little spells of culinary magic.Thus,
the name Beatrice can never be associated with a serial industrial product, it is always
a unique creation of gourmet magic.
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mmmarmalade
Vojka Žgavec Clemenz:
“
The fact that I started making jams already at the
age of 10 was a “coincidence”. When I was growing
up, three bountiful apricot trees in our front yard
bore more than enough fruit for both our family and
the whole neighbourhood. In order not to waste
any of the delicious and precious fruits, I made my
first apricot jam based on the following recipe: 1 kg
of fruit, 1 kg of sugar. Since then, I have of course
learned that recipes for apricot or other kinds of
jams can contain a lot less sugar and a lot more
taste!
”
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Beatr ce
little spells of culinary magic
From presents for friends to the brand Beatrice
At first, we created marmalades and jams for ourselves and our friends. But due to the
abundance of high-quality fruit available in the local area, the amount of mmmarmalade has
grown increasingly. After persistent lobbying of friends, we decided to make mmmarmalades Beatrice for anyone who can appreciate the value of high quality, authenticity
and uniqueness.
All of our mmmarmalade recipes are original
The kitchen is the heart of Beatrice, our house in Karst. It is where we create all kinds of
delicacies. Sometimes we are just hungry, but more often, we crave relaxation. And this is
how we came up with numerous mmmarmalade recipes, revised and updated throughout
the years. Nowadays, we create various types of mmmarmalade magic: some mmmarmalades are mixed, others contain one type of fruit only, some have very “pure” tastes and some
are spiced with cinnamon, nutmeg or ginger. They may contain fruits or vegetables or both.
Fruits and vegetables of premium quality, elaborate tastes and especially our love for
culinary creation – these are all sound guarantees of the uniqueness of each single
mmmarmalade Beatrice.
Out of the orchard and into a saucepan
Fruits and vegetables travel the shortest possible journey to our stove. The only exceptions
are citrus fruits which are nevertheless cooked as soon as they reach us from under the
Sicilian sun.
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mmmarmalade
Jurij Clemenz:
“
If I weren’t who I am and if I haven’t had moved to
Karst, I would probably never be able to
experience such an abundance of various highquality fruits. It would be a sin to throw all that
away! Whereas on the other hand: I find great
pleasure in picking up a wooden spoon and
whipping up something delicious after a week-long
business trip – the pure delight of it proves that
we still know how to live well. And I admit: when
it comes to food, I have the strictest standards and
I expect no less from others. That is why I am only
satisfied with creating the best of the best.
”
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Beatr ce
little spells of culinary magic
The secret of mmmarmalades Beatrice:
they contain fruits and vegetables
of the highest quality,
fully ripened on the plant and not in the shop
Jams are actually not that difficult to make. However, top-quality jam magic does require
certain skills. Any detail counts. The key factor, however, is choosing the right fruit or
vegetable. Mmmarmalades Beatrice are made of fruit that we have ourselves picked from
orchards in the direct vicinity of our home, or else it has grown either just a few kilometres
away or in the nearby Vipava Valley. We consistently use only fruit and vegetables that had
ripened on a tree or in a garden and were picked to be cooked shortly after. The only
exception are citrus fruits from sunny Sicily but even they are marmaladed as soon as
we receive them.
“Opening a jar of your mmmarmalade
immediately releases a delightfully fruity aroma!”
Such surprised exclamations of our “tasters” are actually quite concerning. After all,
marmalades and jams should always release a fruity aroma. True, mmmarmalades Beatrice
have an extravagantly high concentration of fruit content. We intend to insist on that.
Our mmmarmalades should always evoke the delicious scent of fruit, encouraging some to
delve into them with a teaspoon, forgetting about bread or any other side dishes.
Here is a jar of sun for you!
“Your mmmarmalades not only contain concentrated fruit but concentrated sun as well,”
claim the loyal fans of mmmarmalades Beatrice. Of course, how could they not: after all,
Beatrice lives in the village of Tomaj which is known as the place with the most hours
of sunshine in Slovenia.
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mmmarmalade
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Beatr ce
little spells of culinary magic
Mmmarmalades Beatrice are left bubbling
on the stove for 10 to 26 hours
Mmmarmalades Beatrice take their time. During the long hours of cooking, most
of the fruit juice evaporates, causing mmmarmalades to thicken in a purely natural
way. The fruity aroma intensifies – such a delight for our taste buds!
During our typical cooking session,
we create only 25 to 30 jars
of mmmarmalade (212 ml)
On average, about 8 kg of fruit is slowly cooked in a saucepan, producing some
25 - 30 jars of mmmarmalade. We fill the jars by hand, often burning our fingers.
But it is worth it.
Mmmarmalades Beatrice enjoy the sweetness
of their own fruits and vegetables,
with very little added sugar
According to the national regulation, marmalades and jams should be labelled with
a clear indication of the total sugar content (in grams) in 100 g of product.
Unfortunately, however, it is not possible to separate these sugars to “added
sugars” and “fruit sugars”. We know that there is quite a difference in quality between
refined sugars and fruit sugars (fructose). Because mmmarmalades Beatrice are
cooked for such a long time and because they are made of premium, sun-ripened
fruit, their total sugar content is almost entirely derived from fruit (or vegetables).
They contain a very small amount of added sugar.
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mmmarmalade
The total sugar amount
in mmmarmalades Beatrice
- is represented mainly by fruit sugar since our mmmarmalades contain only a very small share of added sugar
- e.g. a mmmarmalade made of quinces, apricots and apples
contains only 110 g of added sugar per one kilogram of fruit
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Beatr ce
little spells of culinary magic
(Almost) all the secrets
of mmmarmalades Beatrice
• made of high-quality fruits and vegetables that have fully ripened in nature in
our nearest vicinity - only a few steps or kilometres away (except for citrus fruits
delivered from Sicily)
• their journey from the orchard (or the garden) to the stove is therefore very
short
• recipes for all mmmarmalades Beatrice are original
• mmmarmalades Beatrice are left bubbling on the stove for 10 ­26 hours
• their fruit content always substantially exceeds the minimal prescribed amount
required for the best mamrmalades
• based on the EU Rules on the quality of jams, marmalades and similar fruit
products 1 jar of mmmarmalade Beatrice would be sufficient to produce 6 jars
of a common jam
• they do not contain any added thickening agents, preservatives, colourings or
antioxidants
• during a typical cooking session, we make only 25 to 30 jars of mmmarmalade
(212 ml)
• all mmmarmalades Beatrice are hand-filled
• mmmarmalades Beatrice enjoy the sweetness of their own fruits and
vegetables, with very little added sugar
• opening up a jar of mmmarmalade Beatrice immediately releases a delightfully fruity aroma
• they contain concentrated Karst sun
• they are produced in limited quantities with unlimited love
Enjoy their sensual deliciousness.
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mmmarmalade
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mmmarmalades
Beatr ce
little spells of culinary magic
For any additional information
and purchase of mmmarmalades Beatrice,
you are welcome
to contact us by phone or e-mail:
IDEJE, KONCEPTI IN ZGODBE
Vojka Žgavec Clemenz s. p.
Tomaj 105, 6221 Dutovlje
e: [email protected]; t: +386 41 70 60 36
ikz.si/en/mmm_beatrice
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