Alison Kidd
JOUR 840
October 1, 2013
Semester Project Part 3: Definitions and Persona
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Defining 5 words:
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Innovative – tending to innovate or characterized by innovation. Innovate – to invent or
begin to apply (methods, ideas, etc.)
• Synonyms: contemporary, ingenious, inventive, new, original
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Inspiring – to fill with an animating, quickening, or exalting influence.
• Synonyms: encouraging, exciting, exhilarating, heartening, moving, stirring,
uplifting
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Sophisticated – pleasing or satisfactory to the tastes of sophisticates.
• Synonyms: mature, practical, refined, worldly
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Talented – having talent or special ability; gifted.
• Synonyms: accomplished, adept, brilliant, capable, intelligent, proficient, skilled,
smart
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Valuable – having considerable monetary worth
• Synonyms: beneficial, helpful, important, invaluable, treasured, useful,
worthwhile
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Persona
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Dean lives by the philosophy “Work Hard, Play Hard,” and when it comes to crunch
time, he works as a communications director 24/7 – from home and the office – making
sure his company’s brand Bayer Animal Health is upheld to the highest standards. He
demands respect, and returns the favor when his team pulls through. He has two
daughters out of college and a dedicated housewife. He loves his 5-year-old golden
retriever Hank, and takes him to the lake with the family every summer weekend. He's
seen his favorite band, STYX, over 20 times in concert. Dean is Mr. Corporate EPIC.
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Kelly's passion has always been rooted in art – she tried her hand at painting in high
school, but decided to set her sights on an art history degree in college. Now, she is
dedicated to furthering the impact of the Arts Council of Metropolitan Kansas City as the
business programs director. She enjoys watching her daughter’s middle school volleyball
games in between taking her 10-year-old son to soccer practice. When she’s home from
work, she turns off cell phone and enjoys the company of her husband and children. She
loves cooking from the Crockpot daily, and attends yoga classes three mornings a week.
Kelly is Mrs. Not-For-Profit EPIC.