Our Logo
The SNH Logo Unit
SNH has a dual language logo unit which
defines the relationship between the SNH
pictogram, our name and our corporate
strapline.
Our corporate stance is that the dual language
logo should be used in all instances. If you see a
reason to depart from this guidance, you should
raise this with the design team in advance of
publication to ensure all available options are
explored.
SNH logo unit colour
Occasionally, space will be at a premium in
a published product and in those instances
we need to be flexible in our approach. It is
acceptable to scale back from using the full logo
unit by: firstly, dropping the strapline; secondly,
using the pictogram on its own. Please contact
a member of the design team if you feel this
is necessary and we can supply you with the
necessary artwork.
SNH logo unit white
SNH logo unit black
2
SNH Brand Guidelines December 2010
www.snh.gov.uk
3
SNH Logo Unit (Gaelic)
Exclusion zone
Our Logo
Protecting the logo
To further ensure the integrity and legibility
of the SNH logo unit, we have defined an
area of protection (or exclusion zone) directly
surrounding each logo. No text or graphic
elements should encroach into this area;
this will help to ensure that the logos always
appear on a neutral, uncluttered
background area.
0.25 X
The protective space around the logo unit is
defined as follows:
The area of protection is 0.25 ‘X’ — the ‘X’ value
here is derived from the total height of the
pictogram, organisation name and strap-line
taken together as a single unit.
X
0.25 X
SNH Brand Guidelines December 2010
www.snh.gov.uk
0.25 X
0.25 X
4
5
Our Logo
Logo unit sizes
All dimensions given here are based on the height
of the logo unit.
Special use
Minimum size A6, A5, A4
210mm x 210mm
A4, A3
A2
A1
A0
20mm height
25mm height
25mm height
25mm height
28mm height
28mm height
31mm height
38mm height
50mm height
Position
Due to the larger overall size of the logo unit the
positions at which it can be placed have been
rationalised to two. The logo unit should be
positioned so that it is ranged left in either the
bottom or the top corner of the page. This rule
applies to both portrait (vertical) and landscape
(horizontal) format artworks.
Special Circumstances
These sizes are a guide only if on rare occasions
a logo smaller than the minimum special use
size (specified above) is required, you can use
the logo unit without the strap line. The logo unit
should be edited only in these circumstances.
The size used is left up to the discretion of the
designer but great care should be taken to
ensure that the logo unit remains legible.
A4 sheet showing the two alternative positions
for the dual language SNH Logo Unit.
6
SNH Brand Guidelines December 2010
www.snh.gov.uk
7