Discover smarter search
Funnelback: the intelligent investment
Funnelback is an advanced search technology, delivering
an incredible, tailored and engaging user experience by
optimising the ways in which customers search, explore
and navigate your website.
In today’s digitally chaotic world, a fast and intuitive search
platform is imperative, as search represents customers’ first
port-of call when problem-solving.
Funnelback is much more than a superior website
search however. It goes above and beyond what search
encompasses, machine learning, thinking, and predicting
the customer’s next move, guiding users to the portals or
information they required, before they even knew they
required them.
Utilising this powerful and highly configurable search
solution, Funnelback can be customised to meet the
personal requirements of any business, large or small,
easily solutionising a wide range of information problems
whilst totally transforming the way in which your customers
engage and interact with your brand.
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The intelligent investment
Meet the technology that understands your unique business
objectives, predicts what your users want and need, and allows you
to go further and faster in a complex digital world.
68% of your website traffic will rely on your
search engine as their primary form of navigation.
Visitors who utilise site search convert nearly
three times the rate of non-searchers.
Needs revising, but if you don’t like your
site search, neither will your visitors.
Offer your customers an incredibly low friction website
experience every time, by dramatically accelerating their
journey from problem or need to solution.
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Go further and faster with the
search engine capable of solving
complex business problems,
optimising customer interactions
and delivering incredible
customer experience.
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Your website’s unique,
your search should be too
The cutting-edge in search platform technology, Funnelback ensures
the act of search is a beautiful thing, connecting customers with
relevant and engaging content in the most aesthetic and economical
means possible.
With Funnelback, the possibilities to search, filter and present your
website content are endless, together with the ways in which such
content may be integrated and visually displayed on a webpage.
Empower your customers with the ability to easily hone in on precise
information or data, and allow them to pinpoint whatever it is they’re
looking for in one singular and seamless transaction.
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Search
• Faceted navigation
Easily refine search results to only the most relevant information and answers,
highlighting content to customers they might not have considered before, while
simplifying the overall search process.
• Custom result summaries
Display search results according to content type in widgets users can directly interact
with, such as thumbnails and contact cards for a university staff finder. Include call
to actions such as ‘contact now’ or ‘book now’ and allow search to reduce customer
transactions to one singular effort.
• Scoped search
Elect which content or content repository your customers can explore from, with a
specialised search option independent to the global search. A unique search tool,
such as a ‘course finder,’ ‘staff directory’ or ‘publications library,’ can be configured to
hone in on any content source or form, speeding up the user’s search experience.
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Search-powered content
In the digitally chaotic marketplace, personalisation is vital.
Where a regular search engine will generate a simple list of
results, ranked according to the relevance of keywords in the
search query, Funnelback will dynamically curate entire webpages
on the fly, individually tailored to the unique needs of the user.
Instantaneously developing a profile for each website visitor,
through the harvesting of various ‘contextual clues,’ Funnelback
will populate predefined fields and widgets with personalised
information and content.
Bespoke webpages can be pulled together effortlessly as the
user navigates your site – it might look like a webpage, but it will
certainly feel like magic.
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Content
• Predictive segmentation
With an instant demographic profile obtained for each new or returned website visitor,
personalise all points of your user’s website engagement with only the most
relevant content.
• Dynamic conent widgets
Automatically populate sections of web content according to the actions and unique
profile of each user, such as a ‘relevant blog posts’ list or a localised ‘upcoming events’
widget. Set parameters to where the information is to be retrieved from and how it is to
be displayed, and allow Funnelback to personalise the entire web experience as users’
navigate your site.
• Geospatial search
Upweight search results in response to a user’s locational data, tailoring the search
experience with reference to a location in time and space. Automatically serve up
content tagged with a corresponding geolocation, power a ‘store locator’ widget, or
display search results on a map.
• Manage it where it lies
Forget rebuilding the silos, Funnelback can search multiple repositories and databases,
enabling instant access to only the most relevant content, sourced from anywhere in
the digital landscape.
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Choreograph the touchpoints
With Funnelback’s highly configurable curating functions, take full
control of your user’s website experience, influencing what content is
placed in front of each individual, even though the user searched for
it. You’ll be able to alter the ranking of search results and highlight
featured or priority information, providing faster and more accurate
discovery of content that meets unique business objectives.
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Touchpoints
• Best bets
Promote specified content with a set of manufactured search results that will appear
when triggered by a searched phrase or keyword. This highly configurable feature can
even display rich content or a call to action, speeding up conversions and allowing
search to do all the hard work for you.
• Content curator
With this nontechnical, easy-to-use tool, transform your search engine into one of
your most powerful marketing tools yet, allowing you to tweak which content ranks
above others, promoting the content you decide.
• Synonyms
Ensure mispellings, acronyms and related search query terms always return what the
user was looking for, with a feature that allows you to connect up the dots and always
keep users engaged.
• Contextual navigation
Bring to light topics related to the user’s search query in a road sign style navigation
panel, and switch on and off as required without the need for the manual
entering of suggestions.
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Analyse and optimise
Audit, analyse and tame your enterprise content with Funnelback’s
advanced optimisation suite, then transform your business, utilising
tangible insights based on highly actionable and real-time data.
Gain an in-depth understanding of whether your website content is
helping you achieve your goals, and pinpoint any underlying problems
utilising metrics and advanced analytics.
Do all this using an intuitive and streamlined dashboard, where
everything you need to craft powerful, customer-centric strategy can be
found in the one place.
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Optimisation
• Search analytics
Gain unique insights depicting the behaviour of users when interacting with your
website search, including top searched queries, unanswered queries, click summaries
and locational data.
• Content auditor
Enjoy a birds-eye view of your website content with all the insights needed for
improvements, including reports detailing metadata and reading grade quality, as well
as ‘duplicated content’ and page response times.
• Accessibility auditor
Stay WCAG compliant with Funnelback’s in-built accessibility auditor, examining
millions of URLs on a regular basis and providing advice on how to resolve
any failures.
• SEO auditor
Optimise your content and enhance best practice for content authoring with
Funnelback’s advanced SEO auditing tool, obtaining a detailed analysis of how and
why your specific pages are ranked, and intelligent suggestions for how these
can be boosted.
• Trend alerts
To help you stay ahead of the curve, Funnelback will observe for anomalous spikes in
search traffic and deliver alerts and updates when these occur.
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Thrive in a digital first world
All of our technologies and services work together in harmony, to help
you deliver a great customer experience. No gaps or silos. We call this
our Customer Experience Platform (CXP).
Services
to enable
&
Technologies
to empower
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Content
We combine strategic thinking, smart technology and a customercentric focus to help transform your business.
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