CASE STUDY:
Telecom Company
Advertiser Challenge
A telecom company wanted to activate a combination of their valuable first party
data and external 3rd party data sources in order to achieve their business
objectives:
1. Drive 3x online orders compared to previous year.
2. Reduce average cost per acquisition.
BlueKai data-driven
acquisition
100%
The Flashtalking Solution
•
•
dynamic creative
The client created 15 audience segments within BlueKai that were ‘activated’ via
Flashtalking’s decision engine and programmatic creative platform.
Data-drive dynamic creative delivered personalized content and messaging to
specific segments.
Reduced
CPA
15%
Campaign
•
•
100 Million test impressions were dedicated towards data-driven creative
messaging via Flashtalking’s platform, activating BlueKai data.
The BlueKai universe of user cookies was divided 25% DCO via Flashtalking and
75% basic ad unit via Doubleclick. The same target audiences received entirely
different messaging stratagies….one being promotion and product based, the
other being more customer focused.
Results
•
•
The client saw a 15% lift in conversions and a reduction in their CPA compared
to standard, non data-driven, ad units that ran in parallel.
Achieved stated goal of shifting 100% of their acquisition budget to data-driven
dynamic messaging replacing their incumbent standard ‘ad’.
CONTACT: [email protected]
Business Implications for the client
•
•
•
They are converting all existing standard ad units into
dynamic creative, powered by Bluekai’s data and
increasing volumes five-fold.
Ad serving budget expected to increase to $1MM/quarter.
Based on the success of this data-driven program, they are
now using the same methodology to test messaging that
will impact offline marketing messaging and creative.
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