Principles In Action Highlights
2011
Putting Our Principles in Action to Make a Difference to People and the Planet through Our Performance
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Wrigley. Creating simple
pleasures to brighten
everyone’s day.
A letter from our President
Most people know Wrigley for our gum and confections including: Orbit®, Extra® and 5® sugarfree chewing gum brands, Doublemint® gum and candies such as Skittles® and Starburst®.
What many people may not know is that Wrigley is a part of Mars, Incorporated—a private,
family-owned company that provides quality pet foods, many of the world’s best-loved chocolates,
nutritious family foods, refreshing tea and coffee, as well as our tasty gum and confections to
millions of consumers around the world.
Mars is made up of 70,000 Associates who are united by Five Principles—Quality, Responsibility,
Mutuality, Efficiency and Freedom. As we run and grow our business, we make decisions based
on The Five Principles and as a result we’re able to make a difference to People and the Planet
through our Performance.
Simply said—that’s putting our Principles in action.
Some companies call this “doing the right thing” or “being a responsible corporate citizen,”
but for us, it’s just who we are. In fact, Mars was founded with an objective that calls upon the
company to “create a mutuality of benefits for all stakeholders.”
As our business continues to grow, our ability to create shared value for our Associates, communities, consumers and environment grows right along with it. From oral care outreach activities
and Associates going green to sustainable packaging innovation and waste management
practices, we’re putting our Principles in action around the world and making a difference in
many different ways.
I’m proud to share this collection of stories showcasing who we are and hope that you’ll take
time to read more.
Sincerely,
Martin Radvan
Wrigley President
p.1
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Performance
Growing our business
for the greater good
5
Principles guide
our business
17K 180 22
17,000 Associates in
48 countries
Countries offer
Wrigley products
Wrigley
factories
As part of a private, family-owned company, we think in terms of generations, not quarterly returns.
Guiding our approach are the Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency
and Freedom. While most businesses consider quality, responsibility and efficiency to be important, our commitment to Mutuality is what really sets Mars and its six business segments apart
from the rest.
Mutuality means that we run our business in a way that not only benefits our bottom line but
equally benefits those involved in our success—from the farmers who grow the mint we buy, to
the companies who supply us with our packaging materials and the communities surrounding
our factories. These people rely on our business for their well-being and likewise, we rely on
them. So it’s crucial that we work together towards long-term and shared rewards.
p.2
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Headquartered in Brussels, Belgium,
Mars Petcare is one of the world’s
leading pet care providers with
brands such as PEDIGREE®,
WHISKAS® and ROYAL CANIN®.
Headquartered in Mount Olive, New
Jersey, U.S., Mars Chocolate is one
of the world’s leading chocolate
manufacturers, including M&M’S®,
SNICKERS®, DOVE®, GALAXY®,
MARS®/MILKY WAY® and TWIX®
among its brands.
Wrigley is synonymous with smiles
We make some of the most-loved brands in the world including Extra®, Orbit®
and 5® sugar-free chewing gums, Skittles® and Starburst® candies and Altoids®
and Life Savers® mints. We proudly offer a portfolio of 40 brands that delight
consumers in more than 180 countries around the world.
Headquartered in Brussels, Belgium,
Mars Food is dedicated to providing
leading food brands tailored to local
tastes, including UNCLE BENS®,
DOLMIO®, MASTERFOODS® and
SEEDS OF CHANGE®.
We’re part of something bigger
With U.S. headquarters in West
Chester, Pennsylvania, and U.K.
headquarters in Basingstoke,
Mars Drinks offers KLIX®, FLAVIA®,
ALTERRA™ and THE BRIGHT
TEA CO™.
Throughout these pages, you’ll hear more about how Mars is realizing this opportunity, through shared initiatives like Sustainable in a Generation and the Mars
Volunteer Program. But there is much more. Visit mars.com and take a look at
the Mars 2011 Principles in Action Summary to learn more about how we’re
collectively making a difference.
In 2008, we became part of Mars, Incorporated—a private, family-owned company
with brands such as Snickers®, Dove®, M&Ms®, Uncle Ben’s®, Pedigree®, Banfield
Pet Hospitals® and Alterra® Coffee and Teas.
Wrigley operates as a standalone segment alongside the Petcare, Chocolate,
Food, Drinks and Symbioscience businesses, which together operate 402 sites
around the world and generate $30 billion USD in annual net global sales. With a
reach like this, it’s no wonder that Mars’ opportunity to make a positive difference
to the lives of Associates, communities and the environment is significant.
Governance
Headquartered in Germantown,
Maryland, U.S., Mars Symbioscience
is our global health and life sciences
segment focused on delivering
evidence-based science and offering
CocoaVia™, Wisdom Panel™ and
Seramis® brands.
Mars, Incorporated is a private, family-owned company with a strong ethical
culture. It is governed by a Board of Directors who are members of the Mars
family, and who receive independent advice from four external Board
Advisors. Day-to-day operations are run by the global Mars Leadership
Team led by the President, Paul S. Michaels.
p.3
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Delivering quality
Our number one priority is to offer safe products made with quality ingredients.
After all, millions of consumers enjoy our brands every day, and we want to be
sure they do so with the utmost confidence.
We apply established standards across all aspects of production, including those
outlined by International Food Standard (IFS), a third-party audit standard recognized by the Global Food Safety Initiative, and the International Organization for
Standardization’s (ISO) certifications. We employ external auditing from Lloyd’s
Register Quality Assurance (LRGA) to ensure we’re living up to these standards,
and we achieved compliance for the third consecutive year in 2011.
3
Consecutive years of Lloyd’s
Register Quality Assurance
(LRQA) compliance
Associates champion safety
Associates are at the core of maintaining and promoting safety. Through
our Coaching Associates to Reinforce Excellence in Safety (CARES) initiative,
Wrigley Associates take responsibility for the safety of their fellow Associates
and point out unsafe situations in a sensitive and productive manner. Today,
nearly 90 percent of all factory-based Associates participate in CARES and
have received training as part of their involvement.
A commitment to safety
A safe and productive workplace is vital to our success. We strive to keep an
incident-free workplace and in 2011, eight of our factories achieved 1 million or
greater working hours without a Lost Time Incident. Our factories in Shanghai
and Guangzhou, China achieved a remarkable 6 million hours without a Lost
Time Incident.
We assess site performance through our Safety Environment Affairs and
Security (SES) management system, which is based on recognized international
standards such as the Occupational Health and Safety Advisory Services 18000
(OHSAS) series.
p.4
8
Wrigley factories achieved
1 million or greater working
hours without a Lost Time
Incident in 2011
6
6 million hours
without a Lost Time
Incident in Shanghai and
Guangzhou, China
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Innovating for the future
Our brands fuel our business, and we continually evolve our offerings so our
products are enjoyable, accessible and relevant. This means identifying new
formats and flavors, providing a range of price points and identifying new distribution channels so our products are available when and where consumers want
them most.
In the U.S., for example, we launched the micropack for Orbit® and 5®. This
pocket-sized option gives consumers a more portable way to enjoy our products
at an accessible price point (based on MSRP).
We’re also exploring where our brands can make a positive contribution. As an
enjoyable and healthful behavior, we have a tremendous opportunity to use
our Oral Care brands—Extra®, Freedent® and Orbit®—as catalysts for change,
by creating healthy habits and giving people the confidence that comes with a
happy, healthy mouth. We’re currently partnering with leading oral care experts
from around the world to define where we can make the greatest contribution.
Innovation from the start
This spirit of innovation has been a constant throughout our history. In the
early days as a company, William Wrigley Jr. came up with new ways to
reach consumers, including a mile-long billboard outside Atlantic City and
the largest sign of its time in Times Square (1917–1924). Just over a decade
later, we introduced the Doublemint® Twins (1939), which marked the beginning of one of the most successful and long-lasting advertising campaigns
ever created.
p.5
40
Wrigley brands
2
Billion-dollar
global brands—
Extra® and Orbit®
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
People
We are all about giving people
a reason to smile
$4.6M 480 11,500 47
To charitable
organizations
in 2011
Schools impacted
through Save the
Children grant
Volunteer hours
dedicated through Mars
Volunteer Program
Countries with
Wrigley Oral
Healthcare
Programs
From the simple pleasure that comes from enjoying a handful of candy with a friend to the
confidence that comes with a clean mouth feeling after chewing a stick of sugar-free gum, we’re
all about giving people a reason to smile.
Our ability to create a positive impact extends far beyond the enjoyment of our products. We have
a responsibility to make a difference in the lives of people across the full spectrum of our value
chain—from the farmers who grow our ingredients and the dental associations who endorse our
products to the communities surrounding our factories and the Associates who work within.
p.6
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Our people are paramount
Our success depends on our 17,000 Associates—who live and work in more than
40 countries around the world. Regardless of where our Associates are based—
a home sales office, open-floor plan workspace or in a factory—we are united by
our commitment to make decisions based on their impact to people, the planet
and our performance. We believe this gives our Associates a rewarding career
and something more than “just a job.”
6,500+
We measure this belief by participating in the external Gallup Q12 survey annually.
The survey’s 12 core questions assess whether Associates feel equipped with the
right level of knowledge, materials and opportunities; whether they feel listened
to, encouraged, supported and rewarded; and whether they have opportunities
to learn and grow.
12 Hope Schools built across
8 provinces in China support
6,500+ children
Measuring Associate engagement
In 2011, we reached the 80th percentile of companies in the global Gallup
database—placing Wrigley Associates among the most engaged in the
workforce. This accomplishment is testament to the cultural integration
following our acquisition by Mars, Incorporated, which took place in 2008.
Making a difference in the community
Through signature programs such as the Mars Volunteer Program and Mars
Ambassador Program our Associates are given diverse opportunities to make
a difference in the communities where we live and work.
11,500
The Mars Volunteer Program offers Associates one paid day a year to volunteer
outside the workplace to further the health and prosperity of the local community.
In 2011, our Associates contributed more than 11,500 volunteer hours from Mars
Volunteer Program activities. Wrigley Associates in Israel, Russia, Greece and the
U.S. provided oral health information to local students, while a team in Baddi,
India, provided dental clinics to those in need. In partnership with local dentists,
associates in Guangzhou, China worked with local schools to provide 375 teachers
and students with oral health information and on-site dental health check-ups.
Volunteer hours contributed by
Wrigley Associates through Mars
Volunteer Program activities
p.7
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
The Wrigley Company Foundation
Since its founding in 1987, the Wm. Wrigley Jr. Company Foundation has donated
more than $50 million to charitable organizations around the world. The Founda­
tion’s mission is to improve the health of people and our planet through initiatives
focused on oral health, environmental stewardship, and local needs. In 2011, the
Foundation donated a total of $4.6 million, including annual contributions as part
of multiyear grants in support of the Foundation for Environmental Education
(FEE) and Save the Children.
As part of a three-year, $3 million grant to FEE, a non-profit organization dedicated to educating young people around the world about the environment, we
are able to support two environmental education programs in 15 countries.
Additional countries will be added to each program over the next two years.
A $3 million grant over two years to Save the Children will support development
of a new school health program that will reach thousands of students across six
countries. The grant will help provide oral health, nutrition and hygiene care to
more than 273,000 students in 480 schools in China, Kenya, the Philippines,
Vietnam, Indonesia and Tajikistan.
The Foundation also supports local market outreach activities. In China, for
example, the Foundation has worked in partnership with the China Youth Devel­
opment Foundation, in partnership with Give2Asia, to build 12 “Hope Schools”
since 2009. These schools have benefitted more than 6,500 underprivileged
children across eight provinces in China, with additional schools being planned
each year. Our local Associates enjoy a close connection with the schools by supporting annual back-to-school celebrations and visiting with the children.
p.8
$4.6M
To charitable
organizations
in 2011
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Sharing the benefits of chewing.
We’re bringing the science behind the benefits of chewing to life by the way we
market our products, engage with dental professionals and partner with academic institutions and independent researchers to further advance our
knowledge.
Paving the way for clean and healthy smiles
20MIN
Chewing sugar-free gum for
20 minutes after meals and
snacks has been proven to help
protect your teeth
27
27 National Dental Associations
endorse the oral care benefits of
chewing sugar-free gum
Oral health is an essential part of general health and well-being. However, tooth
decay (caries) and gum diseases can affect nearly every human being during his
or her lifetime. In fact, according to the FDI World Dental Federation, tooth decay
is one of the most common non-communicable diseases on the planet. While
largely preventable, many instances of tooth decay remain unaddressed due to
unavailable or insufficient oral care services.
We recognize this is a severe and complex issue, and for decades we’ve been
collaborating with experts in the field of oral health to better understand and
advance the science around the benefits of chewing sugar-free gum. In fact,
as early as the 1930s, we began our research through a partnership with
Northwestern University in our hometown of Chicago, Illinois.
Today, the oral care benefits of sugar-free chewing gum are widely accepted and
endorsed by leading authorities, such as the FDI World Dental Federation and
more than 27 national dental associations. On top of these endorsements, chewing sugar-free gum is included in the health policy platforms of several national
governments.
Helping consumers choose
It’s important to us that we offer a variety of products—many of which have
established functional benefits, in addition to some that are best as an occasional
indulgence.
To help consumers make informed choices for themselves, we provide clear nutritional labeling and follow the Mars Marketing Code that sets strict guidelines for
the way we advertise across all markets. In keeping with this Code, we do not buy
advertising time or space if more than a quarter of the audience is likely to be
under 12 years of age; nor will we advertise on websites aimed at those under 12.
On our confectionery brands, such as Skittles® and Starburst®, we include
Guideline Daily Amount (GDA) labeling. In fact, Mars was the first company to
commit to using GDA labels on its confectionery products worldwide.
p.9
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Sharing the benefits of chewing
We’re bringing the science behind the benefits of chewing to life by the
way we market our products, engage with dental professionals and partner with academic institutions and independent researchers to further
advance our knowledge.
Our Wrigley Oral Healthcare Program (WOHP), which launched in Germany
in 1989 and now operates in 47 countries, aims to promote oral health
among local communities. One way we do this is by partnering with more
than 27 national dental associations and numerous health departments.
The WOHP is also working to help oral care professionals and patients
better understand the role sugar-free gum can play in a regular oral care
routine by equipping practices with educational materials and check-up
reminder cards.
In addition to working with professionals, we’re partnering with others to
expand our knowledge and further understand where our products can
make the greatest contribution. In 2011, we joined the Dutch Top Institute
for Food and Nutrition (TIFN)—in a private-public partnership on oral health
called DENTA. The joint effort, which includes ACTA Dental Research, TNO,
Philips, Cargill and Glaxo Smith Kline (GSK) among its partners, brings
together members of the private sector with dentists, microbiologists and
biochemists to better understand, maintain and promote oral health.
We also work to generate greater political awareness of oral health—
a subject that is often neglected in both national and international public
health circles. We are a founding partner of the EU Platform for Better
Oral Health, a joint initiative of the European Association of Dental Public
Health (EADPH), the Association for Dental Education in Europe (ADEE),
the Council of European Chief Dental Officers (CECDO), promoted and
supported by the WOHP and GSK Consumer Healthcare.
p.10
Eat Drink Chew™
Our Oral Care brands—Extra®, Freedent® and Orbit®—
have issued a united call to action: Eat Drink Chew™.
First launched in Australia in 2006 and now active in
nearly 50 countries, our Eat Drink Chew™ platform,
and accompanying “Food Gang” campaign, shows
consumers that when brushing isn’t possible, chewing
sugar-free gum is a great way to help keep teeth and
gums clean and healthy after eating or drinking.
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Planet
Making the right choices today
for a better tomorrow
4
Sites send zero waste
to landfill
3K
Tonnes of plastic
removed from bottle
pack production
30% 400
Reduction in the carbon
impact of mint
Go Green projects
We have a responsibility to take care of the world around us and strive to leave it better than how
we found it.
Climate change could have serious repercussions to people and the planet, and we all must do
our part to mitigate its impact.
At Wrigley, this means as we run our day-to-day business, we do so with an honest commitment
to the planet—by seeking to use fewer resources to run our factories, selecting ingredients and
packaging materials with a lower carbon impact and encouraging a more sustainably-minded
workplace and community.
p.11
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
2011 Results
% Change from 2007 Results
ENERGY (TJ)
GHG (kilotonnes CO e)
2
WATER (m )
3
WASTE TO LANDFILL (kilotonnes)
8%
Total reduction in
energy use since 2007
72%
Less waste to
landfill since 2007
  8%
  2%
  7%
72%
2015 Target
% Change from 2007 Results
25%
25%
25%
ZERO WASTE
TO LANDFILL
Our site operations
Together with our segment partners across Mars, we have set ambitious targets
to make our factories and offices Sustainable in a Generation. As part of this
program, we’ve committed to eliminating fossil fuel energy use and greenhouse
gas emissions, minimizing our impact on water quality and availability, and
mitigating the impacts of waste by 2040.
With our eye on the future, we have set short-term targets to keep us on track.
We’re focused on absolute progress—so that as we grow our business, we’re
doing so sustainably.
In 2011, we did just that and made more product with less energy, water and
fewer greenhouse gas emissions. This is a positive step in the right direction, but
we have work to do to ensure we reach our 2015 aims. We are on track to achieve
our 2015 goal of sending zero waste to landfill and since 2007, have reduced the
amount of waste to landfill by 72 percent.
p.12
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Our packaging
Packaging is a high-profile component of a consumer’s experience—it identifies
our brands, provides consumers with important information and above all else,
supports the delivery of a quality product. However, we also need to find solutions
that allow us to deliver our product while lowering the impact of those materials
on the environment.
To help us identify where we can make the biggest impact, we completed a global
packaging audit in 2011. The results revealed that because our packaging is relatively small—our greatest impact isn’t volume, but rather the carbon impact of
some packaging formats and materials.
Eliminated more than
3,000 tonnes of plastic
from our bottle portfolio
worldwide, since 2004
With this in mind, we’re taking a more strategic approach to sustainable package
design—focusing our efforts on optimizing our core packaging types and limiting
our use of more carbon-intensive materials such as plastic and aluminum.
Using less aluminum
We’re limiting the amount of aluminum material within our packaging. By
replacing the aluminum bellyband—a small loop of material which holds the
sticks together—with paper for 5® gum in Europe, we’ve saved more than 70
tonnes of aluminum. We’re currently reapplying this approach to our Extra®,
Orbit® and Freedent® envelope packaging as well, which will eliminate an
additional 40 tonnes of aluminum from the supply chain.
Eliminated 745 tonnes
of paper by removing
paper labels
100+ tonnes of aluminum
eliminated from inner-packaging
p.13
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Our products
The greatest source of our footprint comes from the ingredients we use to make
our products. So it’s critical that we are continuously exploring the impact these
ingredients have on the environment and creating products with environmental
considerations in mind.
In 2011, we completed an in-depth carbon analysis of our top five raw ingredients
and partnered with suppliers to understand the carbon impact of ingredients
in every category we purchase. With this information, we’re equipped to be able
to develop ingredient-specific strategies for reducing our footprint and initiate
new product designs in pursuit of a reduce climate impact.
Improving mint farming and processing
Most Wrigley gum contains mint oil, which is derived from raw mint. In fact,
we use mint in more than 80 percent of our gum formulas including fruitflavored gum. As such a significant buyer, it’s our responsibility to improve
the environmental aspects of its production and work to sustain a healthy
industry for the benefit of growers and surrounding communities.
As a founding member of the Mint Industry Research Council (MIRC), we
have worked together to help mint farmers reduce their environmental
impacts through continued soil conservation, reduced water use, energy
management and fertilization methods. Since 2007, these efforts have
reduced GHG emissions from the mint we source by 30 percent.
p.14
40%
Raw materials
account for 40% of
our total footprint
PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
1.6M
Students received educational
materials as part of our support of
Keep America Beautiful
400
Our culture
We believe in the power of personal responsibility and are committed to creating
a more sustainably-minded workforce and community.
Our Go Green program encourages Associates to bring sustainable practices
to life at the workplace. At nearly 100 sites around the world, our Associates are
developing their own Go Green projects to help lessen the impact our everyday
business operations have on our planet, including swapping paper coffee cups for
reusable mugs and eliminating plastic water bottles from team meetings. We’re
having some fun going green as well—even hosting cafeteria composting competitions, planting factory-side gardens and cleaning up a local river by kayak.
Associate-led
Go Green projects
Go Green teams
In support of our Sustainable in a Generation commitments, Go Green
teams are championing the cause by educating Associates on site-specific
practices, such as recycling and waste management. In Scoresby, Australia,
for example, the Go Green team introduced a one-stop waste management
solution resulting in 70 percent less waste going to landfill. At our Global
Innovation Center in Chicago, Illinois, U.S., the Go Green team launched a
composting system in 2011, which diverts an average of 1,900 pounds of
organic material per month from landfill, including compostable cups,
plates and utensils from the cafeteria and even plant and tree clippings
from our indoor Winter Garden.
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PRINCIPLES IN ACTION: A SUMMARY OF OUR EFFORTS
Responsible disposal
While the vast majority of consumers dispose of their gum properly, not everyone
has the same respect for their communities. We take this issue very seriously and
recognize that the only long-term sustainable solution to dealing with littered
gum—and all forms of litter—is to change behavior.
To help facilitate this change, we partner with governments, environmental
organizations and educators in Australia, China, Germany, England, Ireland, New
Zealand and the U.S. to support in-school education programs that help young
people develop a respect for their local environment and to drive community
awareness and anti-littering campaigns.
We also have included a responsible disposal logo on all gum packages for
decades. Along with others in our industry, we believe that unifying our messaging will make the disposal icon more motivating and effective. Working with the
Interna­tional Chewing Gum Association, we have developed a new logo for the
gum industry, which will begin appearing on packs in some markets in late 2012.
Driving awareness in the U.K.
In the U.K., we support a host of efforts to help drive sustainable behavior
change. Bin It! is an actor-led educational workshop to get 11–13 year-olds
thinking about responsible disposal. In 2011, the program toured 99 schools
and reached more than 12,740 students in the U.K. and Ireland.
We’re also a founding partner of “Love Where You Live”—a joint effort by
Keep Britain Tidy and the Department for Environment, Food and Rural
Affairs—and lead campaigns as part of the Chewing Gum Action Group by
partnering with local authorities to reduce littered gum. The 2012 campaign,
which launched in March, focuses on a sense of national pride in the U.K.
during the country’s summer sporting event calendar and encourages the
public to do their country proud by responsibly disposing of their gum.
p.16
99
Our award-winning Bin It!
Program toured 99 schools
193K
Reached 193,000 students
in more than 660 through
Keep Australia Beautiful
To learn more about Wrigley:
CLICK HERE
www.principlesinaction.wrigley.com
© 2012 Wm. Wrigley Jr. Company. All Rights Reserved. 5, Orbit, Freedent, Extra, Doublemint, Skittles, Starburst, Life Savers,
Eat Drink Chew and all affiliated designs are trademarks of the Wm. Wrigley Jr. Company or its affiliates.