Visual Identity Standards
Visual Identity Standards
Maintaining a strong and consistent visual identity for
the University of Regina helps increase recognition,
respect and awareness of the University and projects
its reputation for excellence in education. It is
mandatory that the University visual identity be used on
all U of R visual material. External Relations oversees
and supports the correct use of the University of
Regina’s visual identity.
Five primary elements help define and represent the
University’s visual identity. These are:
• Logo (stylized words “University of Regina”)
• Monogram (stylized letters “U of R”)
The former logo with the crest is no longer in use. That
crest should not be used in documents or with the
logo.
The University’s corporate crest and/or corporate seal
are used only for official purposes such as diplomas,
transcripts, and official non-administrative legal
documents of the University. All other administrative
forms and documents should use the University logo.
On occasion, the logo and the crest or seal may be
used on the same document. The Executive Director,
University Governance, who holds the office of the
University Secretary, has oversight for the use of the
corporate crest/seal and should be consulted on a
case-by-case basis to determine correct use.
• Colours (University’s primary and secondary colours)
• Design
• Photography
The logo must appear on all U of R printed/visual
materials.
The monogram may be used in place of the logo on
merchandise such as clothing, pens and mugs where
the item’s shape and size are considerations. The
monogram is not for use on print publications.
1
Using the University logo
Colours:
The University logo can be used on its own in two
colour options: solid black or solid green.
The University’s official Pantone colours are:
PMS 3435 (Green)
PMS 123 (Yellow)
PMS Black
The primary colours are University of Regina Green
and Yellow.
PMS 3435
PMS 123
[ Primary ]
The secondary colours are to be drawn from the
photography or the compatible colours below:
The solid black logo is the preferred version of the
logo to be used. When necessary, the logo can also be
used in solid green (PMS 3435). On a dark background
such as black, the logo can be used in reverse so that
it appears solid white. The logo can also appear in
yellow (PMS 123) on a solid green (PMS 3435) or a
solid black background.
The logo and monogram should be used in their
entirety and the individual words or letters should
never be separated or repositioned. The crest is not to
be used with the logo or monogram, and is not part of
the logo or monogram.
The logo should be positioned in any one of the
corners of the document (not centred) to complement
the individual design and purposes of the document.
The logo should be reproduced in the relative
dimensions shown on page 3, and surrounded by a
minimum of white space to separate it from text and
other graphic elements. Please refer to pages 5 and
6 for white space minimums. Other logos, words or
images should not interfere with or be stacked directly
above or below the University logo.
For positioning of Faculty names with logo see page 6.
Stationery:
[ Secondary ]
placement, the logo may also be used on inside and
back cover pages (see page 5 for logo and address
positioning on back covers).
The University logo is the only logo that may appear
on University stationery (specifically: letterhead,
envelopes and business cards). The stationery design
developed by Printing Services must be used (see
samples on page 8).
Visual/print documents other than stationery:
The logo must be used on the front or at the beginning
of all University printed material including brochures,
flyers, folders, bulletins, newsletters, magazines,
memos, faxes, PowerPoints, posters, billboards, ads,
reports, administrative forms, etc. In addition to front
In a situation where multiple logos are required (eg:
conference materials showing many partners) the
preferred position for the U of R logo is in a corner.
Merchandise:
Either the monogram or the logo can be used for
merchandise such as clothing, pens and mugs. The
monogram or logo can be positioned in a location that
is appropriate to the shape, size and purpose of the
merchandise. Note that the monogram is not for use
on publications.
2
Logo colour options
A. black only
A.
B.
C.
D.
E.
F.
B. one-colour logo (PMS 3435)
C. reversed on a black background
D. one-colour logo (PMS 123) on a black
background
E. reversed on a green (PMS 3435)
background
F. one-colour logo (PMS 123) on a green (PMS 3435) background
Logo colour guidelines
The official colours to be used for
reproducing the U of R logo in Pantone,
process, RGB or Web-safe applications are:
Pantone 3435
Process C 95 M 19 Y 70
K 72
RGB
R2
G 71
B 49
Web 024731
Pantone 123
Process C 0
M 21 Y 88
K 0 RGB
R 253
G 200
B 47
Web fdc82f
3
Monogram colour options
A.black only
A.
B.
C.
D.
E.
F.
B.one-colour monogram (PMS 3435)
C.reversed on a black background
D.one-colour monogram (PMS 123) on a black
background
E.reversed on a green (PMS 3435)
background
F.one-colour monogram (PMS 123) on a green (PMS 3435) background
Monogram colour guidelines
The official colours to be used for
reproducing the U of R monogram in Pantone,
process, RGB or Web-safe applications are:
Pantone 3435
Process C 95 M 19 Y 70
K 72
RGB
R2
G 71
B 49
Web 024731
Pantone 123
Process C 0
M 21 Y 88
K 0 RGB
R 253
G 200
B 47
Web fdc82f
4
Logo & monogram size guidelines
The minimum recommended size for the University of
Regina logo is 1 3∕8 ” (3.5 cm or 126 pixels) in width.
Reproduction of the logo at a smaller size reduces the
logo’s clarity and impact in general use.
The monogram should be used at a size
appropriate to the item on which it is
placed; however, the monogram always
must be legible.
Always allow a ¼” (0.635 cm) space around the
logo and in between any other graphic elements or
text. When positioning the logo in the top or bottom
left or right corners, always make sure there is a 3∕8 ”
(0.9525 cm) space in between the logo and the edge
of the page.
1 3∕8 ” (3.5 cm)
Logo & address position on back covers
Always place the logo in conjunction with the address
in the bottom left corner of any back cover. Use a ½
pt. vertical line in between the logo and the address.
The spacing from both the logo and address to the
vertical line should always be ¼” (0.635 cm). The
vertical line should be the same height as the logo.
The address type and leading should allow for the
address block to be the same height as the vertical
line. The logo shown here is approximately 1 3∕8 ” wide
and the address text is 9 pt. News Gothic Medium with
11 pt. leading. Allow 3∕8 ” (0.9525 cm) space between
the logo and the edge of the page. When reversing the
logo out of a darker colour such as black, be sure to
reverse the logo, the rule and the address together.
University of Regina
3737 Wascana Parkway
Regina, Saskatchewan S4S 0A2
www.uregina.ca
∕8 ” (0.9525 cm)
3
¼” (0.635 cm)
University of Regina
3737 Wascana Parkway
Regina, Saskatchewan S4S 0A2
www.uregina.ca
∕8 ” (0.9525 cm)
3
¼” (0.635 cm)
* pink notations indicate spacing requirements
5
Positioning of faculty names with logo
For documents other than stationery, when using
the logo in conjuction with the name of a Faculty,
(department, unit, or research centre), position the
logo in the left or right corners of the document.
Place a 1 pt. vertical line ½” (1.27 cm) to the right
of the logo, extending from the bottom of the logo to
the bottom of the type in the top line of the logo. Add
the Faculty name 1∕8 ” (0.3174 cm) to the right of the
vertical line. The Faculty name should be set in News
Gothic Medium. The type size and leading should
always allow for the Faculty name to be the same
height as the vertical line. The Faculty name should be
over two lines.
Below, the logo is approximately 1 5∕8 ” (4.1275 cm)
wide and the faculty text is 14 pt. News Gothic Medium
with 17 pt. leading.
For Faculty names on stationery see page 8.
Right Corner Position
Left Corner Position
1
∕8 ” (0.3174 cm)
Faculty of Kinesiology
& Health Studies
∕8 ” (0.3174 cm)
1
Faculty of Kinesiology
& Health Studies
½” (1.27 cm)
1
∕8 ” (0.3174 cm)
Faculty
of Arts
½” (1.27 cm)
* pink notations indicate spacing requirements
1
½” (1.27 cm)
∕8 ” (0.3174 cm)
Faculty
of Arts
½” (1.27 cm)
6
U of R fonts
Two font families are used in the University’s visual
identity: News Gothic and New Caledonia. The
following guidelines describe how to use each for
different purposes – as a headline, as a primary font,
and as a secondary complementary font.
Please note that Printing Services manages
requirements for the official University stationery
(ie: letterhead, envelopes, business cards) using the
appropriate fonts and approved design. For longerrunning text in the body of standard administrative
documents such as letters and memos, Times New
Roman should continue to be used. New Caledonia
may be used for longer-running text in the body of
designed marketing and promotional publications.
A font licence for News Gothic or New Caledonia will
be provided to University employees who may have
responsibility for design work in their area. The licence
can be obtained on request by contacting Printing
Services. The font licence will not be made available to
external suppliers to the University.
Headline font
Secondary complementary font
Headlines and some accents are set in News Gothic
Condensed (or Extra Condensed):
New Caledonia can be used for thematic text or for
longer-running text in the main body of documents. As
a serif font, New Caledonia makes dense text blocks
easier to read, and it should be used as appropriate
when maximum legibility is a priority.
News Gothic Extra Condensed
Primary font
The primary font for use on subheads, captions, and
accents is News Gothic (not Condensed.) This may
also be used for minimal amounts of body text if
legibility is not compromised:
News Gothic Medium
News Gothic Medium Oblique
News Gothic Bold
News Gothic Bold Oblique
New Caledonia Regular
New Caledonia Reg Italic
New Caledonia Semi Bold
New Caledonia Semi Bold Italic
New Caledonia Bold
New Caledonia Bold Italic
New Caledonia Regular
7
Stationery applications
Letterhead
PRINTING SERVICES
PRINTING SERVICES
Regina, Saskatchewan, Canada S4S OA2
Phone: 306.585.4488 Fax: 306.585.4780
www.uregina.ca/printing
Printing Services manages stationery printing requirements for
the University. Please direct requests and inquiries about U of R
stationery to Printing Services.
Regina, Saskatchewan
Canada S4S 0A2
Business Cards
Robert J. Smith
Mary Smith, Ph.D.
Associate Professor
Manager
FACULTY OF KINESIOLOGY AND HEALTH STUDIES
PRINTING SERVICES
Room 100
Centre for Kinesiology, Health and Sport
Regina, Saskatchewan
Canada S4S 0A2
phone: 306.585.0000
fax: 306.585.0000
email: [email protected]
www.uregina.ca
Room 118
Administration Humanities Building
Regina, Saskatchewan
Canada S4S 0A2
phone: 306.585.0000
fax: 306.585.0000
email: [email protected]
www.uregina.ca
Envelope
PRINTING SERVICES
Regina, Saskatchewan
Canada S4S 0A2
8
Sample applications
Newsletter
The following pages show a few examples of print
design and the distinctive design elements by which
the University of Regina is recognized. Other samples
can be viewed on the Visual Identity website.
A combination of fonts helps convey the bold attitude
of the design concept. Headlines and some accents
are set in News Gothic Condensed. The primary font
for use on subheads, text, captions, and accents is
News Gothic (not Condensed). New Caledonia is used
on thematic text or for longer-running body text for
maximum legibility.
The use of a trapezium box shape in various sizes and
angles demonstrates the ever-changing, responsive,
and student-focused educational environment at the
University of Regina. Additionally, the non-uniform
shapes add visual interest and offer nearly limitless
design flexibility.
Faculty of Kinesiology & Health Studies
SEPTEMBER 24, 2009
Faculty of Kinesiology & Health Studies SEPTEMBER 24, 2009
Newsletter
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Faculty of Kinesiology
& Health Studies
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Faculty of Kinesiology
& Health Studies
Sample branding statements:
A brand statement may be used in the design of any
print publication or PowerPoint presentation. The
statement should be an adaptation of the “Realize”
concept, and reflect a value appropriate to the purpose
of the publication. The word “Realize” followed by
a period is the constant element in the title. Some
examples follow; others can be found in sample
documents on the Visual Identity website:
Realize. It starts with you.
Realize. We, together, are the greater community.
Realize. The world is our community.
Realize. Discovery starts from within.
Realize. We can all make a difference.
Realize. The most powerful force is creative.
Realize. Leadership comes from everywhere.
Realize. Global is local.
Realize. Justice is human.
9
Sample applications
PowerPoint title page
3-Panel 4” x 9” brochure (outside)
Realize. It starts with you.
Realize. It starts with you.
For more information
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September 10, 2009
Faculty of
Kinesiology
& Health
Studies
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Pink lines
indicate
panel folds
University of Regina
3737 Wascana Parkway
Regina, Saskatchewan S4S 0A2
www.uregina.ca
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Faculty of Kinesiology
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Faculty of Kinesiology
& Health Studies
PowerPoint secondary page
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10
Faculty of Kinesiology
& Health Studies
The strength of the University of Regina’s visual
identity is supported by the consistent application of
the standards in this document to every University of
Regina marketing and communication project.
Questions?
For more information please contact:
External Relations
Email: [email protected]
Phone: (306) 585-4402
Fax: (306) 585-4997
Or visit us at 210 North Residence
University of Regina
3737 Wascana Parkway
Regina, Saskatchewan S4S 0A2
www.uregina.ca