Congratulations and
Welcome to Mary Kay!
I am excited to be working with you
as a brand new Independent
Beauty Consultant.
“Today you are where you are in life by the CHOICES you have made or
you have allowed others to make
for you. The CHOICES you make today will determine where you are in
your future.”
I am thrilled that you have chosen
to work with me!
Annaka Krafka
Ind. Future Executive Sr. Cadillac Sales Director
UNIT INFORMATION
Unit Name: All-Stars
Unit Number: BX12
Unit Website: www.annakakrafka.com password: dliw
Company Division: Diamond Division
National Sales Director: Anita Mallory
Future National Area Name: W.I.L.D Area
(Women Intentionally Living Dreams)
DIRECTOR INFORMTION
Annaka Krafka
4033 Craig Dr.
Grand Island, NE 68803
Cell: 402-641-8794
Email: [email protected]
FUN FACTS ABOUT YOUR DIRECTOR
Family: Married to Aaron for 10 years and we have 3 little girls... Aizlynn (9),
Amarae (6) and our baby Alaria! Lots and lots of pink at my house!
My Best Asset: Helping women to start dreaming again!
People would be surprised that: I am an introvert! I recharge myself in the
silence of my own company:)
All-time Favorite Movies: Sweet Home Alabama (chick flick love stories)
I Am Currently Reading: Entrepreneurial Strength Finder, You Were Born for
This and All In ...I read about 3 books a month
Best Book I’ve Ever Read: The Bible.
My Favorite Meal: Anything that goes with a nice glass of red wine!
My favorite holiday: Christmas
My Favorite Time of Day: I love every second...can’t choose! Hobbies: Running and shopping...my kind of therapy!
I Collect: Love notes and cards of encouragement from the people who lift
me and pour into my soul!
How I met my Husband: We were childhood friends! He caught my attention when he hit a home run at a baseball game:) I didn’t understand it then but now I know...that home run changed the direction of our lives! I took
notice because I was attracted to his passion for excellence…”and then some” mentality! 20 years, lots of memories and 3 little girls later….he’s still my best friend! The kind of friend that keeps me sharp and makes me want
to be more!
Best Advice I Ever Got: “You can’t soar like an eagle if your flocking with the turkeys!” Words from my mom! She taught me to always protect my inner circle… YOU are most like the 5 people your surround yourself with! Advice I’d Give a New Recruit: It may not always be easy...but its worth it!
Anything worth having is worth working for!
I Describe This Company As: An opportunity to change your life!.
My Mary Kay Role Model Is: NSD Pamela Waldrop Shaw...She spoke at my
first Seminar and I knew right there that I wanted to become a National and
design my dream life!
My Mary Kay Seminar Goal Is: To Debut the W.I.L.D National Area!
Time to fly high...
Let’s Get Ready for Flight!
Preparing yourself for your Mary Kay business is a lot like a pilot preparing for flight.
They use many detailed CHECKLISTS. This is done in order to ensure a safe flight.
Success in your Mary Kay Business is very similar. This workbook has been designed to
help you prepare for your take off, flight and landing.
Checklists include:
Checklist #1...While You Are Waiting For Your Starter Kit to Arrive
Checklist #2...After Your Inventory Arrives
Checklist #3...Before and After Your Business Debut
Checklist #4...Before Your First Party or Facial
Checklist #5...After Your First Product Sale, Facial and/or Party
“The Greatest reward I have from day to day is seeing someone come into our Company as a
tiny rosebud and then emerge as a full-blown
rose in a matter of months...a woman achieving
success beyond her wildest dreams.”
-Mary Kay Ash
New Consultant Checklist #1
While You Are Waiting For your Starter Kit to Arrive...
Follow the detailed lists on the next 4 pages....
1. Schedule your New Consultant Orientation with your Sales Director! This will be an
opportuntiy for me to get to know you! I will support you as your business advisor or
success coach! I will begin by answering any questions that you have, discuss training
available to you and go over the buiness options that Mary Kay has to offer!
2. Take the odometer reading on your vehicle. One of your biggest tax deductions is
mileage!
3. Respond to the email I sent and share your dreams and goals with me.
4. Like to text? Send me a text (with your name) 402-641-8794
5. Join me on Social Media. Friend me on Facebook — Annaka Krafka. I will then invite
you to our private All-Stars page. Introduce yourself to our unit.
6. Purchase a 3-5 Section spiral notebook.
7. In Section 2 of your spiral notebook, begin your potential customer, hostess and
team member contact list. (More details under “How do I develop a clientele” in Frequently Asked Questions).
8. Log on to www.marykayintouch.com. Enter your consultant number and create a
passcode. Review the FIRST STEPS OFFERS. There are lots of goodies waiting for you,
including your personal website & your own marykay.com email address!! Order your
Business Cards and Product Labels. (I recommend that you sign up for ProPay so that
you can take credit cards.)
Keep your knowledge flowing...
When does my training start? Right now
1. Click the Education Tab at the top of InTouch and select Starter Kit/New Consultant
tools. Start with NEW CONSULTANT VIDEO and work your way through each one. All
are under 6 minutes!
2. Now that you have an overview, it’s time to turn into a professional! SILVER WINGS answers questions you didn’t even know you had!! It’s fun! It’s interactive! It’s at YOUR PACE. Want to earn a car, move into leadership or just earn a few extra thousand
dollars for your family quickly? Hit SILVER WINGS hard and fast! The faster you learn,
THE FASTER YOU MAKE MONEY AND MOVE UP!! (Silver Wings is found under the
Education tab).
3. I offer Mary Kay University on a conference call Wed. nights at 8:30 pm cst. You can
call in live or listen to the recording to get more information on the basics of the
business! Dial in: 712-438-1500 access code: 168099#
...your business growing…
How much inventory do I need and
where will I get the financing?
As your Sales Director it is my objective help you reach your personal goals for your business
and for your life! I am not your boss, I work with you like a business advisor or success coach,
So you get to take my advice or leave it:) You’re the boss!
When we sit down and go through New Consultant Orientation, I will get to know you and
the plans you have for your business! Inventory is not mandatory , but will definitely be a
helpful tool to help you reach your goals! The most important thing is that you start with a
level of inventory that you feel comfortable with! We will discuss your options and you can
make the decision that is best for you! It’s risk free and I can refer you to 0% business financ-­‐
ing if you decide to get product on hand! Its completely your decision! My job is to help you
be a HUGE SUCCESS and I’m excited about the opportunity that awaits you:)
...and the momentum going.
Frequently Asked Questions
How do I stay motivated?
Attend your weekly meeting.
Call into our Future Area Hotline . 641-715-3900 pin: 551792#
Check our All-Stars private Facebook page daily for inspiration and training ideas.
Listen to audios in the Mary Kay Library at www.marykayintouch.com.
Remember you become like the 5 people with whom you spend the most time. I would be
honored to be one of the 5. Follow me on Social Media.
How do I stay focused and manage my time?
Start shifting your thoughts regarding time. There are 168 hours in a week. This is the equivalent
of 4 ‘traditional’ work weeks. If you want $300 profit per week, you will need 6 – 8 hours of Mary
Kay time each week. To earn a MK car and move into leadership, you will need 6-8 hours each
week.
Purchase a 3-5 section spiral notebook or 3 ring binder with sections. (You may also use an
iPad provided you keep it with you at all times).
Section #1 Master Weekly To Do List (from this we will pull 6 items per day)
See Sample List on next page. Journal on this page as you complete each task with
the results.
Section #2 Prospective customers, hostesses and team members
Section #3 Notes from all your meetings and trainings
How do I develop a clientele?
You will build your client base the same way as beauticians, nail techs, doctors and other
professionals do. They begin with family and friends, develop a good reputation, and word
spreads.
Use Section 2 of your spiral notebook to create your potential customer, hostess & team
member list. To help you gain perspective on how many people you have in your WIDE circle
of influence, think in terms of creating an invitation list to a large church wedding. The average
large church wedding in America sends out 150 family invitations, which encompasses 300-450
people inside those households. Don’t limit yourself geographically (we do not have territories), nor by how often you interact with that person. Start with your inner circle of
friends and expand from there. If someone is in your phone or a social media friend, they
should be on your list. EVERY PERSON ALIVE USES WHAT YOU SELL.
Add to this list each day as you meet or think of new people.
Sample Master To Do Lists
SAMPLE New Consultant Weekly Master To Do List
6 Most Important Things To Do list is pulled from your master list each day (3 High/3 Medium)
HIGH (people)
Call or text or private FB message _______ (list 30 of the 150 names on your list)
using script for your POWER START (30 Faces in 30 days)
Invite 5 of your most supportive friends to attend your weekly
meeting with you.
Call bank and get financing for inventory.
MEDIUM (paper or process that supports the people)
Checklist #2 ‘Preparing your Home Office’.
Checklist #3 ‘After Your Inventory Arrives’.
Decide Business Debut date (dependent on inventory).
Print off invitations from InTouch.
Mail out or hand deliver 75 for 15 attendees.
LOW (delegate)
Once you decide each system, it can be delegated.
SAMPLE Seasoned Consultant Weekly Master To Do List
6 Most Important Things To Do list is pulled from your master list each day (3 High/3 Medium)
HIGH (people)
Follow up with hostesses for this week (list names). Preprofile if she is a weak hostess.
Invite (list names) for weekly meeting or event.
Follow up or initiate booking with (list names).
Follow up or schedule interviews using an interview sheet found at www.pfeifersfinest.com
If a booking or interview attempt fails, see what products she needs.
Call leads regarding booth for festivals or to be a guest speaker at school or sorority, civic group etc.
MEDIUM (paper or process that supports the people)
Place product order.
Redesign my table setting for upcoming holiday.
Decide on upcoming holiday specials and how they will be communicated.
LOW (delegate)
Add profiles of new customers to InTouch.
Add sales tickets from previous week to InTouch (or paper system).
File receipts from week for taxes.
Fill outside orders from classes to be held this week.
Pack inventory bags for classes.
Create goodie bags for classes / clean mirrors.
Assemble 20 hostess packets and 20 recruiting packets.
Label products, rotate new to back.
Follow up with customer service rotation calls to customers.
MK Rewards Just for You your 1st Month
I want you to have a successful business, and I want you to earn rewards along the way! With
every step you walk with purpose, you will come one step closer to that goal. Each time you
reach a milestone, text or call Annaka at 402-641-8794 to receive your gift!
Power Start : When you complete 30 faces in your
first 30 days I will reward you with your very own
Beauty Coat! In this life your don’t need a super woman cape when you have a beauty coat!
Pearls of Sharing: Have 3 people listen to facts
about the Mary Kay business and earn your
earrings. Another 3 and earn your bracelet. AND
when you add at least one new consultant to your
team, you will get your necklace.
Zappos Gift Card: When you Add 3 New
Consultants to your team your will be promoted
to Star Team Builder and will begin receiving $50
bonus check when you build your team! You will
also receive a RED JACKET to wear to your Mary
Kay functions! PLUS...when you add 3 qualified
consultants to your team in the first 30 days of
business….you will also receive a $50 Zappos gift Script to Book the Powerstart
Great Text Script or Personal Message on Facebook:
Hi _____! I’m in a contest to have 15 sharp women this week and next be models in my Fall Portfolio! I’ll have a gift certificate for you just for helping me out! Its fun, free and no obligation:) Can I borrow you for this?
When she answers yes: Great! Thank you sooooo much! I have _____ and _____ available! Do either of these
times work for you?
Set Location!
Now, there is no obligation, but if you happen to fall in love with one of our sets I will have a $20 gift certificate
for you! But if you bring friends you can earn even more FREE! Bring 2 friends and I’ll double it and bring 4 friends and I’ll tripe it! Who do you know that you think would like to join us???
Ok awesome! I’m really excited! I hope you know, I really appreciate you:) I’ll check back with you to get your guest list! You’re the BEST!
If no: No problem. Do you know of anyone who would be interested in free pampering? If fact , if you give me 5
referrals to help me reach this goal, I’ll give you a free gift for helping me in that way!!!
How to look the most professional….
93% of the IMPRESSION you make is determined
from how you LOOK and HOW YOU SPEAK!
Only 7% is what you say.
Your image will determine your SUCCESS!
You are a professional business woman and people will take you
seriously if you dress professionally. What does that look like and
how can you do that cost effectively? It does not take much. Start
with the following
Black Skirt
White Shirt
Mary Kay Beauty Coat (Can order that under ordering, mk
connections on intouch.
Pair of black flats
Black blazer
Earn your red jacket
Add a black camisole
Wear your black skirt, white shirt or black camisole and black
flats with your beauty coat to all your appointments. This will
allow you to be professional, yet relatable.
When you attend your meetings or larger events spruce it up
with your black jacket and pumps.
Earn your Mary Kay red jacket by building your team to at
least 3 qualified recruits and then incorporate your red jacket
into your wardrobe.
I believe that image and etiquette can make or break a Mary Kay business for
several reasons. First, we want others to take our business seriously, but we
must show them that it is a business; we can do that through our dress and
actions. Next, we only have a few seconds to make a good impression. It is
best to have all the advantages that we can. Finally, we perform better when
we look good and feel good!
Golden Rule: In Mary Kay we do not have territories.
However, we have grown and thrived for 50 years because of the golden rule:
Do unto others as you would do onto yourself.
New Consultant Checklist #3
After Your Inventory Arrives...
Label your inventory with your product labels, especially skin care and skin
supplements. (Order the labels with the business kit from MK Connections.) I do NOT
recommend putting labels on products that would be defaced by a label such as lipstick
tubes, most color cosmetics and fragrances.
Use your name and address stamp to stamp all Look Books, Beauty Books and team
building materials.
If you have extra funds, consider the following inventory cases from MK Connections:
Wheeled Cosmetic Carrier
Color Slip-on Case
A fishing tackle box (from Bass Pro, Wal-Mart or other fishing supply store) is perfect for eye
shadows, blushes etc. Also good for samples. Take your product items with you to the store
to check fitting.
Organize and store inventory both on office shelving and in carriers that you are taking to
your appointments. Product can safely be carried in car trunk except in times of extreme
heat or cold.
Discuss with your recruiter or director how much of each item to take to your appointments.
New Consultant Checklist #4
Before your Business Grand Opening...
Checklist to ensure you have a successful Grand Opening of your brand new Mary Kay business!
Purpose of the Business Grand Opening:
1.
2.
3.
4.
To show off your Mary Kay store of products.
To show your family and friends you are starting a BUSINESS and will have the product to service them.
To introduce yourself as a Professional Mary Kay consultant.
To book your first 60-90 faces.
_____ Schedule your business grand opening within your first 2 – 3 weeks of business. However, if this is not
possible, then scheduling a business grand opening later is better than not scheduling one at all. You do
not need to hold your grand opening before you start seeing faces. You will want to plan to have your
inventory in stock before your business grand opening.
_____ Hold your business grand opening in your home, preferably, because it is a warmer, friendlier,
environment. Church fellowship halls, civic halls, apartment club houses or a friend’s home are alternate choices. Delegate the task of cleaning your home so your time may be spent on the
telephone with your prospective guests and customers.
_____ Invite all the people on your “Contact List”. Shoot for 75 people.!(You can expect 15-20 to attend with
proper follow-up.)
_____ Send out a minimum of 75 Business grand opening Invitations. Sending postcards ... Facebook alone
will not be effective. After you have mailed your invitations, plan to call each guest personally and
invite them 24–48 hours before your event. You can find an invitation on our unit website under
resources.
_____ Call each guest on your “Contact List” in Section 2 of your spiral. Keep in mind that your friends and
family are not coming to hear your director or recruiter, they are coming to help you. Your attendance
will be in direct proportion to the number of guests that you personally speak with 24 hours prior to
the event. Remember, if they cannot come to your business grand opening, you’ll want to either
schedule an appointment with them and/or invite them to the next unit event.
Checklist for the day of the event:
_____ Provide refreshments. You’ll want to delegate the hosting/serving to someone special in your family or
a close friend so you may be focused on helping your guests to schedule appointments and learn more
about your Mary Kay business. Keep in mind some people will come just for food:)
_____ Mark your datebook with everything that you have going on in your life. Then highlight the times and
dates that you have dedicated to your Mary Kay business. Indicate in your datebook your 4 POWER
START WEEKS. (30 faces in 30 days)
_____ Have the following supplies available:
______ pens and profile cards on hand for each guest to complete as they arrive.
______ Look Books stamped with contact information.
______ sales tickets and a calculator
______ Your recruite or director will bring door prizes!!! If possible set up a table and display
your products! You’ll want to arrange the seating in a semi-circle in front of the table.
_____ Relax and have fun with your guests. Your focus should be to schedule your 10-20
parties for your power start. Let your recruiter/director help you fill orders and talk
to people about the business opportunity.
_____ Have enough Hostess packets prepared to give one to each guest at your debut.
_____ Decorate a pretty poster board with 30 lines to book your Power Start at your debut.
Hostess packet should include:
Mary Kay Look Book
Outside Order Sheet
WHAT YOU CAN EXPECT DURING THE BUSINESS DEBUT:
All the guests will introduce themselves, tell how long they have known you and their relationship to
you, a bit about their family, work, hobbies and what their experience with Mary Kay has been, if
any.
Your Director or Recruiter will explain the purpose of the event: You will be affirmed in your
business by your guests. Your goals will be shared and your guests will know that you will be
asking them to help you by having a complimentary facial or class.
The recruiter/director will share her “I” story and her relationship with you.
Mary Kay Inc. will be introduced as a top beauty brand of Facial Skin Care and Color Cosmetics in
the Nation!
No one will actually receive a makeover that day because that is what you’ll be offering at their
party. This is a show and tell type event.
At the close, guests will have an opportunity to earn chances for door prizes by making a purchase,
scheduling a facial (and or party) and watching a video about Mary Kay.
Each guest will receive a Satin Hands Treatment. Be sure to become familiar with the steps for this
wonderful pampering system!
SATIN HANDS
Step 1. Squeeze an ample amount of Mary Kay Fragrance-Free Hand Softener into palm of
hand. Massage cream into hands, between fingers, remembering the tops and palms of hands,
too.
Step 2. Squeeze an ample amount of Mary Kay Satin Smoothie Hand Scrub into palm of hand
over hand softener. Massage into hands, same as hand softener.
Step 3. Rinse hands thoroughly under warm running water and dry hands completely.
Step 4. Squeeze an ample amount of Mary Kay Hand Cream into palm of hand. Massage hand
cream into hands, same as above.
After your Business Grand Opening...
It is time to solidify those bookings...
“If attitude determines 97% of a person’s success, then follow-up is the remaining 3%.” NSD Linda Toupin
“ A party worth booking is worth coaching.” Mary Kay Ash
Preliminary Coaching:
I have a great coaching guide on www.pfeifersfinest.com, go to the menu on the right , The Party. Some coaching
will be given verbally during the grand opening, however, you will want to follow-up with each guest
24-48 hours after your debut to:
(Refer to your hostess in all conversations as ‘YOUR BUSINESS PARTNER’)
Review the guest list of guests she gave you during the grand opening. Encourage her to invite at
least 10 per party. If she gives you 30 names, that is 3 separate parties. When she invites 10, an average of
4-6 will attend.
Explain the hostess program to her again. Make sure she has the brochure to go through. Have her
write the products that she wants on the brochure. That will solidify her desire for the product.
Give her the words to say when she invites her guests.
Give her Outside order sheet and ask her to take orders from 5 people who cannot attend her party.
You can find this on www.pfeifersfinest.com, Training Center, The Party, Outside Order Sheet.
Coach her on refreshments. Keep it simple, or if she loves to entertain, let her be extravagant.
Send her a thank you note in advance appreciating her for helping you in your business.
If you would like to do it all on line and you are one of our ‘tech savvy consultants’ whose hostesses are all about the internet and social networking:
www.marykayintouch.com
Click on Business Tools (at top of page)
Click on Party Central … Great tools to work with your hostesses online.
Checkout the Beaute-Vite and creating the Hostess’s very own Party Webpage!!
Hostess Program!
20/40/60 In FREE SHOPPING! (There is no obligation to buy but if they fall in
love with one of our sets, they will have a great gift certificate to shop with!)
Please check out our unit website www.annakakrafka.com and check out our
booking scripts under education. There are scripts for booking your powerstart
and referrals! There is a script for booking by text AND you can even listen to a
recorded booking call! Stick to the scripts….THEY WORK:)
New Consultant Checklist #4
Before Your First Party or Facial...
If you don’t feel confident you can always travel with your recruiter and watch one of her parties. Or you can watch the skin care class at your local meeting.
Review the Instructors Guide and practice your Skin Care presentation by rehearsing in
front of a mirror.
Watch the DVD that came in your starter kit.
Keep in mind that you will, over the next few weeks, ‘rework the words’ in your instructors guide, personalizing it and making it your own. You want your presentation to be professional, however at the
same time fun and a reflection of your personality. If you ‘fly by the seat of your pants’ and do not follow the presentation, you may still have a successful class, however, you just convinced the girl at the table
who does not have your personality that she cannot do this. By using a presentation (even one you have
rewritten), your skill then becomes transferrable to your future recruits.
Practice setting up your table display and trays. “You never get a second chance to make a first impression. When a guest walks in to your party she should go ‘WOW!’ when she sees how professional and pretty your table looks.” NSD Linda Toupin
Color coordinated placemats or tablecloth or both
Roll-up Bags for display and close
Basket with extra products you are sampling (Firming
eye cream, Microdermabrasion, Clear proof travel
set, satin lips, satin hands , foundation primer, light to
medium bronzer, translucent powder and 2 Mary Kay
compacts with customized looks. A classic look like:
Crystalline, Hazelnut and Granite eye shadows with Sparkling Cider
for Cheek and Fancy Nancy for gloss And a dramatic look like: Honey
Spice, Espresso and Sweet Plum for eye shadow, Strawberry Cream
for cheek color and Pink Parfait for lip gloss) Plus Cotton Balls.
Individual Bags for each guest should include:
Washcloth, mirror with tray, disposable mascara wand, eye applicators, Profile Card
and party tray liner that can be found on our unit website under resources.
Hostess or follow up facial will get to use bronzer, highlighter ,translucent powder
and customize a look!
Pre-pack your cases to go to your appointment.
New Consultant Checklist #5
After First Product Sale, Facial, and/or Party...
By entering each customer in the myCustomers business tool on InTouch, you are populating a
database for future use in customer-related applications.
This step is very, very important.
1. Enter each customer’s profile into myCustomers at www.marykayintouch.com.
Click on Business Tools (top of home page)
Click on myCustomers
Click on New Customer upper right corner
2. Enter each customer’s sales ticket into myCustomers at www.marykayintouch.com.
Click on Business Tools (top of home page)
Click on myCustomers
Click on New Order Upper right corner
Find Customers name, click on name
Choose Customer Delivery Service or My inventory
Add products
3. Submit your WEEKLY ACCOMPLISHMENT SHEET online at www.marykayintouch.com.
Your MK business week ends on Saturday night at midnight.
Click on Business Tools (top of home page)
Click on Weekly Accomplishments
Click on Enter Weekly Accomplishments
Your director and recruiter are always excited to hear about your sales, facials and
parties. Share your excitement on our Facebook private page, All-Stars
Dream Page
This is your dream page. If you could achieve anything, have anything, reach
any level of success, what would it be?
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Twenty six reasons why you want your dream:
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