TMO NEWS
The Marino Organization Inc. 171 Madison Avenue, 12th Floor, NY, NY 10016 Phone (212) 889-0808 Fax (212) 889-2457
Bisnow Exclusive:
Inside 3 Columbus Circle
How big was Moinian Group and SL Green's makeover of the 26-story Art Deco 1775 Broadway? So big
the building changed streets. It's now 3 Columbus Circle, a like-new, glass-clad office destination worthy
to be Moinian's own HQ, as well as ad firm Young & Rubicam's home base, and CVS's New York
flagship. Bisnow got a look inside.
We snapped Mitch Moinian in front of the second-floor bay window overlooking Columbus Circle and
Central Park. Renovation of the790k SF building began in '07. Final details (like exterior lights and
explaining to the Post Office how an entire building up and moved to a different address) are wrapping up
now.
Gensler designed the building and Moinian's NYC office on the 23rd floor. Mitch tells us to try
the Francois Payard Bakery on the ground floor. The SoHo chef opened his first casual concept here
a year ago.
CVS is building out its 21k SF (15-year lease) on the ground and second floors and expects to open
its largest NYC store this year (the nasal decongestant harvest will be bountiful). And at ICSC last
month, Moinian, SL Green, and Winick Realty started marketing Daffy's old 46k SF (5,000 SF on the
ground floor, 22k SF on the second floor, and 19k in the basement) with a 57th Street entrance. The
stairs in our picture above also could become an escalator, and while the space could go office, Mitch
says restaurants and other retailers have already checked it out.
We snapped director of commercial management and construction Gabriel Dagan showing off the lush
Central Park views from the terrace on the 17th floor, where the full 34k SF is available. The biggest
blocks still available are the 20, 21, and 22nd floors, and SL Green, which handles office leasing, has
received heavy interest. Young & Rubicam moved into 374k SF (11 floors) last month. Its lease was a big
win for Moinian and SL Green's spec renovation, especially while media firms are migrating to Midtown
South. Mitch says residential developments like Zeckendorf's 15 Central Park West, Trump
International, and Extell's One57 and a 285k SF Nordstrom planned across the street, are creating
increased interest among office users. Essentially, the area is following Downtown's footsteps to the new
world of live/work/play.
Moinian Group is hitting the gas on other developments, too. It's no coincidence that 3 Columbus
Circle's conference room, where we snapped Mitch, offers views of the sites of both of Moinian's soon-torise flagships: the 1.8M SF 3 Hudson Blvd office building in Midtown West and the 1,200-unit, 1.2M
SF 605 W 42nd St. Tishman Construction is building both, The Rockwell Group designed 605 W 42nd,
and Dan Kaplan at FXFowle designed 3 Hudson Blvd, for which Avison Young's Arthur Mirante has just
started marketing the office space.