www.chainreaction.ae
ABOUT LINKEDIN
So what exactly is LinkedIn? For those who are not that aware
about what LinkedIn is and how it works, LinkedIn is a social media
platform that provides social networking in a professional sense –
so it’s Facebook for professionals.
LinkedIn operates the world’s largest professional network on the
Internet with more than 433 million members in over 200
countries and territories.
The site officially launched on May 5, 2003. At the end of the first
month in operation, LinkedIn had a total of 4,500 members in the
network.
So how exactly can LinkedIn benefit your company?
LinkedIn has over 65 million business professionals around the world. The average LinkedIn member has an
annual household income of $109,000, with every person logging in every second. Nearly 50% of LinkedIn
members have decision-making authority for their companies. Let’s not forget that professionals are signing up
to join LinkedIn at a rate of more than two new members per second as well.
LinkedIn is also currently available in 24 languages: Arabic, English, Simplified Chinese, Traditional Chinese,
Czech, Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish,
Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog, Thai and Turkish. It also has more than 9,700
full-time employees with offices in 30 cities around the world, which makes this piece of tool a great strategy for
your company to promote itself on a large scale.
LINKEDIN IN MENA
LinkedIn is also starting to expand within the MENA region, making up 6% of the total percentage of
internet users within MENA and UAE having had the strongest LinkedIn penetration within the region.
Currently, there are around 18 million users in the Middle East alone.
The popularity of LinkedIn within the
MENA region is starting to become a
great opportunity for businesses there
to expand; UAE being the number one
hub for businesses and with one of the
highest LinkedIn usage in the region,
provides an opportunity that should
not be wasted.
COMPANY LINKEDIN TIPS
Create your company page with conversion in mind
Make sure to keep conversions as your main focus
when creating a page – it might sound easier said
than done, but it’s possible.
Be thorough and use all the tools available
to you. This simply means to fill out all of
the fields available to you, including any
images or logo needed; also try to make
your copy creative and something people
would want to read.
Use it as a marketing vehicle. As discussed
about creating a copy that is enticing, make
sure to keep a mind of marketing as well.
Create content that will sell, promote, and
grab the audience’s attention.
Example of use of copy and images within a company on LinkedIn.
Know when and what to post
Knowing who your target audiences are is the key
here. Every audience is different with different
interests and online time.
Post at the right time. Peak time for LinkedIn
posts apparently happens on Monday between
2pm and 4pm ET.
Refine your content strategy to appeal to your
audience. Research suggests that most LinkedIn
users enjoy reading company insights and
company news.
Keep the conversation balance. Provide both
insights that will promote your company as well
as provide real value for them.
Post something that is accurate and relevant to the company.
Promote your page
Make sure to tell people about your page by providing follow buttons and social share buttons. It is important
to remember to make your website easily sharable on LinkedIn.
Use follow buttons to ease up promotion.
Empower your employees to participate
Having your employees take part in LinkedIn can help greatly in promotion. By allowing them to post and
share articles which you can link to your company, it can broaden your horizons for your target audience and
visibility. Making sure your employees update their profile and link their work place with your company.
Keep an eye on your analytics
Always check on your analytics and reports to make sure your LinkedIn page is gaining momentum and on the
right track.
LINKEDIN TOOLS
LinkedIn Premium
LinkedIn Premium is a great way to gain more attraction and attention about your company because it
provides more functions that is less limited and flexible compared to your standard account. The LinkedIn
Premium is especially useful for professional networking.
The LinkedIn premium allows you to message people even though you are not connected with them, business insights, see who has viewed your profile and how they found you, and unlimited profile searches.
Example of LinkedIn Premium Plan.
LINKEDIN TOOLS
LinkedIn Ads
In a professional sense, LinkedIn ads are one of the best options due to its subtleness and informative
nature, not to mention its flexible conditions – such as being able to pay accordingly to the budget that
you have, no long term contracts, and the ability to stop your ad anytime you would like.
LinkedIn ads come in two forms, which consist of:
Sponsored content
Text ads
WHY SHOULD I ADVERTISE ON LINKEDIN?
Because advertising on LinkedIn is a sound strategy as there are no long-term contracts and it
targets a more professional realm than other social media sites. There are also different
advertising formats that you can choose from. You can advertise with image ads, video ads, or with
a simple text ad. LinkedIn ads are recommended for the following purposes:
1
Reaching a
business-to-business
(B2B) audience of
professionals.
2
Creating awareness of
your company’s services.
3
LinkedIn is a network
with 65 million business professionals
around the world.
4
Generating leads
BUSINESS MARKETING
Content Marketing
Content marketing is a great way to promote your company through LinkedIn. However, it won’t hurt to
know some points about content marketing in LinkedIn:
LinkedIn ads come in two forms, which consist of:
How to distribute content?
Content marketing through LinkedIn can be done through:
Status update
Your status update on LinkedIn can
be used to promote or share content
you feel is relevant to the company,
especially if you have an extensive
professional network within LinkedIn.
Example of status update.
Long form publishing
Another platform you can use is the publishing platform, with around 345 million members
accessing it, it is a great way to create content marketing for your company.
Example of long form publishing.
How to execute?
Plan your content
Think about what content you would like to share and how relevant and useful is it; remember
that promotional content is great, but people will feel more engaged if it’s relevant and useful.
Determine your frequency
How often do you want to post it? Make sure you try to stay on top of people’s mind without
seeming so pushy.
Follow up
Pay attention whether you are producing more activities because of your contents and look
closely into analytics.
What content works on LinkedIn?
List Posts
When we look at the most shared content
formats on LinkedIn’s Pulse network we
can see that list posts perform best and
infographics the worst.
Content between 2,000 and 3,000 words
Despite being a long form content platform, it
appears that contents of over 3,000 words
performs less well on the Pulse network in
terms of shares. Short posts of less than 1,000
words also perform poorly. The ideal content
length is between 2,000 and 3,000 words.
Tips and advice on how to be successful
Many people are looking for career development tips and advice. They are also keen to share content
which provides practical advice to help you be more successful. The word ‘success’ is important, for
example see the posts below.
The four posts above averaged over 60,000 shares. They all have ‘successful’ or ‘succeed’ in the title and
they are all posts that promise to help you be more successful.
Strategy and Trends
Posts about strategy and trends work well on
LinkedIn. Here are some examples below. Notice
that the top post combines both a list post and a
trends post.
Publish early in the week
Content published early in the week tends to get
more shares. Whilst Friday is not a great day to
publish, it is surprising that content published
on a weekend, both Saturday and Sunday does
relatively well on LinkedIn.
Content marketing MENA
MENA is one of the regions that is increasing rapidly in terms of content marketing, with $780 million in
revenue last year, so it’s only a good idea to take advantage of LinkedIn’s content marketing abilities for
the MENA region. MENA’s LinkedIn users have increased greatly as well from 5 million in 2012 to 17
million in 2015.
Email Marketing
Email marketing is also a great way for promotion amongst the LinkedIn community. In fact, the fact that
it is a very professional networking platform, emails work as one of the more effective methods.
How to create your email marketing?
Segment your contacts
All target market are different and you would need to cater to your audiences’ needs and language. Cater and
personalize it based on each market. LinkedIn also has a useful application to categorize your connections via
different segments by tagging them.
Creating content
Make sure to start your content with the end in mind – meaning have a look at your end goal and what you are
trying to accomplish from this e-mail marketing, this will help a lot in terms of creating that right call-to-action.
Start your campaign
Once you have the right segmentation and content, you can now start your campaign. As mentioned, remember
to keep the content relevant and useful to the audience as well and not only as a means of promotion.
E-mail marketing in MENA
As discussed, content marketing within the MENA region is expanding greatly with 60% of marketers having
had expected to increase their content marketing budget last year and continues to be an on-going trend
this year, which also includes e-mail marketing. With around 18 million LinkedIn users in the Middle East
alone and LinkedIn’s ability to reach a wide number of people through messaging, it continues to be an
effective option for promotion.
Example of LinkedIn email marketing
Example of your basic Linked inbox.
Example of LinkedIn group announcement.
Networking
LinkedIn works as the ultimate networking platform with around 65 million business professionals on board
and the more networks, the better it is for your company.
Groups
LinkedIn groups are great platforms to mingle and network with other professionals with the same interests
virtually. It is especially useful seeing each group is segmented into its own specific interest or topics, making
targeting a simpler task.
MENA’s LinkedIn Business Hub
MENA seems to be taking full advantage of LinkedIn’s abilities, with around 2.1 million LinkedIn groups in 2013
and was expected have had increased greatly within this year and the years to come.
Example of your basic Linked inbox.
Example of LinkedIn group announcement.
ABOUT CHAIN REACTION
Chain Reaction is a SEM and SEO service company based in Dubai. We offer committed services of digital
marketing techniques for all our clients, aiming for the best conversion rates and consistent results.
With our head office in Dubai, we have managed to expand our services toward the MENA region in countries
like UAE, Jordan, Saudi Arabia, Kuwait, Qatar, and Bahrain; with office branches now in Amman, Abu Dhabi,
Riyadh, and Seattle.
Since 2009, we have helped businesses to perform their best and utilize the ever-increasing change of the
online world – creating more brand visibility and increasing revenues.
We utilize marketing and advertising in a smart way by taking advantage of online marketing methods, like
Search Engine Optimization, pay-per-click advertising, mobile marketing, display advertising, and social media
advertising. So we aim for the most effective methods for conversions.
Dubai
Abu Dhabi
Amman
Chain Reaction FZ LLC
Chain Reaction FZ LLC
Chain Reaction
Loft Building 3, Office No.
Sheikh Zayed Road,
Al-Abdali Suliman Al Nabulsi
104 Entrance C, Al Falak St,
Twofour54, Building NO 3,
ST. Dina Center.5th Floor
2nd Floor, Office NO 35,
Amman,
Abu Dhabi
Phone: +971 (0) 4429 7929
Phone: +971 (2) 401 2697
Phone: +962 (06) 566 2072
www.chainreaction.ae