FIGURE 1
PHOTO SHOP PRICES IN TOKYO AND OSAKA
GOJ VS. NIPPON RESEARCH--ISO 100 SINGLE PACK*
600
550
500
458
458
445
444
450
400
YEN
350
300
250
200
150
100
50
0
JAN-SEPT 1994
GOJ
*NOTE: GOJ prices are Fuji or Konica; Nippon Research prices are Fuji. All prices are tax exclusive.
JAN-SEPT 1995
NIPPON RESEARCH
FIGURE 2
PHOTO SHOP PRICES IN TOKYO AND KINKI
CAMERA TIMES VS. NRC--FUJI ISO 100 SINGLE PACK
600
550
500
464
442
450
440
450
400
YEN
350
300
250
200
150
100
50
0
MARCH 1994
CAMERA TIMES
NOTE: Camera Times surveys prices in March of every year. The Nippon
Research data have been similarly limited. All prices are tax exclusive.
MARCH 1995
NIPPON RESEARCH
FIGURE 3
AMS DISCOUNT STORE PRICES
FUJI ISO SINGLE PACKS
$3.50
U.S. DOLLARS
$3.00
$2.50
$2.00
SEPT 94
DEC 94
MAR 95
MONTH AND YEAR
NOTE: All prices are tax exclusive.
JUN 95
FIGURE 4
COMPARING PHOTO SHOPS IN THE U.S. AND DISCOUNT STORES IN JAPAN
KODAK ISO 100 SINGLE PACKS
$4.60
$4.40
U.S. DOLLARS
$4.20
$4.00
$3.80
$3.60
$3.40
$3.20
MAR 94
JUN 94
SEP 94
DEC 94
MAR 95
JUN 95
MONTH
U.S. PHOTO SHOPS (Source: AMS)
JAPANESE DISCOUNT STORES (Source: NRC)
NOTE: The relatively high price for Japanese discount shops in June 1995 reflects the aberrantly high value of yen in that month (84.43 yen/dollar).
Exchange rates are derived from International Financial Statistics published by the International Monetary Fund. All prices are tax exclusive.
SEP 95
FIGURE 5
COMPARING PRICES AT U.S. PHOTO SHOPS AND DISCOUNT STORES
KODAK ISO 100 SINGLE PACKS
$6.00
$5.00
4.40
4.38
U.S. DOLLARS
$4.00
3.40
3.33
$3.00
$2.00
$1.00
$0.00
SEPT 1994
PHOTO SHOPS
SOURCE: Advance Marketing Services (tax exclusive).
SEPT 1995
DISCOUNT SHOPS
FIGURE 6
COMPARING KODAK ISO 100 TO ISO 400 IN THE U.S.
SINGLE PACK ACROSS OUTLET TYPES
$6.00
5.21
5.20
U.S. DOLLARS
$5.00
4.17
4.04
$4.00
$3.00
$2.00
$1.00
$0.00
SEPT 94
SEPT 95
KODAK ISO 100 FILM
KODAK ISO 400 FILM
SOURCE: Advance Marketing Services
COMPARING FUJI ISO 100 TO ISO 400 IN JAPAN
SINGLE PACK ACROSS OUTLET TYPES
$6.00
U.S. DOLLARS
$5.00
4.85
4.41
4.71
4.32
$4.00
$3.00
$2.00
$1.00
$0.00
SEPT 94
FUJI ISO 100 FILM
SEPT 95
FUJI ISO 400 FILM
SOURCE: Nippon Research (exchange rate for Sept. 1994 is 98.7 yen/dollar; Sept. 1995 is 100.7 yen/dollar)
NOTE: All prices are tax exclusive.
FIGURE 7
COMPARING SINGLE PACK AND 3-PACK PER ROLL PRICES
FUJI ISO 100 FILM IN JAPAN ACROSS OUTLET TYPES
COMPARING SINGLE PACK AND 3-PACK PER ROLL PRICES
KODAK ISO 100 FILM IN THE U.S. ACROSS OUTLET TYPES
$5.00
$6.00
4.41
$4.00
4.32
3.16
2.67
$3.00
$2.00
$1.00
SEPT 94
U.S. DOLLARS
U.S DOLLARS
$6.00
SEPT 95
$5.00
4.17
4.04
3.57
$4.00
$2.00
$1.00
SEPT 94
SINGLE PACK
SINGLE PACK
$6.00
4.12
$4.00
3.47
$3.00
$2.00
$1.00
SEPT 94
SINGLE PACK
SEPT 95
3-PACK
SOURCE: Nippon Research (exchange rate for Sept. 1994
is 98.7 yen/dollar; Sept. 1995 is 100.7 yen/dollar)
NOTE: All prices are tax exclusive.
U.S. DOLLARS
U.S. DOLLARS
COMPARING SINGLE PACK AND 3-PACK PER ROLL PRICES
KODAK ISO 400 FILM IN THE U.S. ACROSS OUTLET TYPES
$6.00
4.71
3-PACK
SOURCE: Advance Marketing Services
COMPARING SINGLE PACK AND 3-PACK PER ROLL PRICES
FUJI ISO 400 FILM IN JAPAN ACROSS OUTLET TYPES
$5.00
SEPT 95
3-PACK
SOURCE: Nippon Research (exchange rate for Sept. 1994
is 98.7 yen/dollar; Sept. 1995 is 100.7 yen/dollar)
4.85
3.43
$3.00
$5.00
5.21
5.20
4.34
4.31
$4.00
$3.00
$2.00
$1.00
SEPT 94
SINGLE PACK
SOURCE: Advance Marketing Services
SEPT 95
3-PACK
FIGURE 8
COVERAGE OF CHAIN STORES SURVEYED BY NIPPON RESEARCH CENTER, LTD.
Prefecture
Kitamura (C)
Daiei (S)
Seiyu (S)
1.
Hokkaido
12
16
8
2.
Aomori
1
1
4
3.
Iwate
2
3
3
4.
Akita
1
7
5.
Miyagi
6.
Yamagata
7.
Fukushima
8.
Ibaragi
9.
Tochigi
10.
Gunima
11.
Tokyo
2
32
70
2
12.
Chiba
5
20
18
25
13.
Saitama
5
28
26
6
14.
Kanagawa
2
34
22
5
15.
Niigata
6
2
16.
Nagano
3
2
2
17.
Yamanashi
4
1
18.
Shizuoka
2
3
3
19.
Aichi
10
5
14
20.
Gifu
2
21.
Mie
8
22.
Toyama
5
2
2
23.
Ishikawa
5
1
2
24.
Fukui
2
25.
Osaka
13
48
9
20
26.
Kyoto
4
1
10
5
27.
Shiga
2
9
28.
Nara
5
2
6
29.
Wakayama
30.
Hyogo
8
46
8
30
31.
Okayama
29
4
32.
Kagawa
13
4
2
33.
Tokushima
10
2
3
34.
Ehime
21
4
35.
Kochi
12
1
36.
Tottori
4
2
37.
Shimane
4
38.
Hiroshima
13
4
39.
Yamaguchi
6
2
1
1
40.
Fukuoka
17
39
1
5
41.
Oita
4
4
42.
Saga
43.
Nagasaki
44.
Kumamoto
45.
Miyazaki
2
2
46.
Kagoshima
47.
Okinawa
4
4
Total Stores
247
Total
Prefectures
36
SOURCE:
C:\WP51\9195\91951384
1
2
5
12
1
1
2
10
3
1
2
5
1
1
8
5
1
Jusco (S)
3
3
11
22
5
25
1
1
2
3
3
1
4
1
4
8
2
1
5
1
358
210
249
43
23
33
1
Company Profiles; "Distribution Industry Year Book '96" (Nihon Keizai Shinbun); "CONVINI
Autumn & Winter edition '95" (Shogyokai)
FIGURE 9
DAIEI PRICES THROUGHOUT JAPAN
*
FUJI ISO 100, SINGLE PACK
Prefecture/City
NRC 12/95
Hokkaido
Sapporo
Asahikawa
Ibaragi
Mito
Tsukuba
Gunma
Maebashi
Nagano
Matsumoto
Shizuoka
Shimizu
Aichi
Nagoya
Toyohashi
Okazaki
Kyoto
Kyoto
Nara
Nara
Okayama
Okayama
Kurashiki
Yamaguchi
Shimonoseki
Kagawa
Takamatsu
Fukuoka
Fukuoka
Kurume
Kita-Kyusyu
Nagasaki
Nagasaki
Average
% Difference
Daiei (S)
450
(450)
(450)
(450)
(450)
450
(450)
450
450
(450)
450
(450)
(450)
450
450
430
(450)
450
450
450
450
449
0.2
Source: Marketing Intelligence Corporation (Shakai Chosa Kenkyu-sho)
*
Fujifilm's ISO 100 is assumed to be "Fuji Super G100" unless the price is enclosed in
parentheses; parentheses mean that the product is "Fuji Super G ACE 100."
C:\WP51\8459\84590664
FIGURE 11
COMPARING DEC. 1995 NRC AND 10-CITY SURVEYS
ISO 100 SINGLE PACKS IN PHOTO SHOPS
600
462
433
422
441
YEN
400
200
0
FUJI
KODAK
NIPPON RESEARCH
FUJI 10 CITY
COMPARING DEC. 1995 NRC AND 10-CITY SURVEYS
ISO 400 SINGLE PACKS IN PHOTO SHOPS
600
499
490
470
464
YEN
400
200
0
FUJI
NIPPON RESEARCH
NOTE: All prices are tax exclusive.
KODAK
FUJI 10 CITY
FIGURE 12
CAMERA TIMES: "SHARK TANK" VS. OTHER JAPAN
FUJI ISO 100 SINGLE PACKS
500
470
464
463
450
YEN
400
300
200
1994
1995
YEAR
TOKYO / KINKI
SOURCE: Camera Times (tax exclusive)
ALL OTHERS
FIGURE 13
CAMERA TIMES PRICES BY REGION
FUJI ISO 100 SINGLE PACKS, 1995
500
477
467
470
456
449
450
450
Tokyo
Kinki
440
YEN
400
300
200
Shikoku
Kyushu
Kanto
REGION
SOURCE: Camera Times (tax exclusive)
Chubu
Chugok
Tohoku
GOJ'S 59-CITY PRICES
FUJI ISO 100 SINGLE PACKS
600
550
500
YEN
450
400
350
300
250
200
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57
CITIES
57 OTHER CITIES
SOURCE: GOJ (Photomarket) January-September 1995 (tax exclusive).
TOKYO
OSAKA
FIGURE 15
COMPARING THE AVERAGE PRICE PER PACK
FUJI AND KODAK ISO 100 FILM ACROSS OUTLET TYPES
600
500
444
408
YEN
400
300
250
217
200
100
0
SINGLE PACK
3-PACK
FUJI
KODAK
SOURCE: Fuji 10-City Data Survey 1995
COMPARING THE AVERAGE PRICE PER PACK
FUJI AND KODAK ISO 400 FILM ACROSS OUTLET TYPES
600
500
483
438
YEN
400
339
315
300
200
100
0
SINGLE PACK
3-PACK
FUJI
SOURCE: Fuji 10-City Data Survey 1995
NOTE: All prices are tax exclusive.
KODAK