The launch of Syncro including
design of brochures, posters and
kick-off material.
The launch of Syncro also included
structuring and design of web site.
CAPS (Client Assisted Product Selection) was conceptualized
and designed, as a detailer to be used by the hearing care
professionals in the initial client meetings.
Cognitive Processing of Speech
Working Memory System
Long-term
Memory
System
Phonological loop
Short term memory
Meaning extraction
Mental
Lexicon
Semantic
Repr.
Speech
Input
Decoding
abcdefghijlklmn
Phonological
Repr.
Orthographic
Repr.
The launch of Syncro gave a need
for a series of illustrations to explain
some of the brand new and rather
complicated features.
2003
Deliver meaning to conciousness
Sensoryperceptual
System
The next wave of Syncro needed a
more human touch and together with
that, we developed SAM and Corda.
CAPS was a success, so we decided
on an electronically version. After 6
years e-caps is still running successfully.
No compromise!
Ultimate Digital
Super Power
1:1
1
SUMO was launched together
with a version especially for the
paediatric market and a new
version of the FM-system Lexis.
Material was developed both for
dispensers and end-users.
More speech – less noise
A familiar - yet richer - sound picture
Stylish, intelligent functional design
Truly sustainable power
2004
Freedom from feedback
We believe that it takes more than
technology and audiology to create
the best hearing instruments. That’s
why we put the individual needs
and wishes of people with hearing
loss first in our development of new
hearing care solutions.
The Envirogram was invented and implemented
in e-caps.
When Oticon decided to move
their head-quarters, we made a
series of 3 documentary movies
telling the story of building and
relocating over a period of 8
months.
A new and more needs-based portfolio
structure was developed and proposed.
A series of 16 new illustrations for
Tego was created.
Based on footage from a movie
about Evelyn Glennie we did the
movie “Sound is the spice of life”
to support the introduction of
Safran.
2005
The Delta Lounge Video was
done in two versions and adapted
to 16 different markets.
Safety Zone was the first concept completed with, and intiated
by, Sennheiser Communications. Our USP was the unique noise
reduction technology from the intelligent Oticon Syncro platform, which back then was the most sophisticated hearing aid,
the market could offer. The launch included, amongst others,
various sales promotion material and a web site for both sales
forces and end-users.
2006
The sound-scape and
directionality from Oticon
hearing aid technology
was the main features in
this head set developed
for the gaming industry.
My task was to create the
over all concept, the sales
material and drafts for the
packaging.
The first shot from the hearing
care business in the world of
viral marketing was done with the
movie “Surprise your mechanics”
to support the awareness of
Delta. The storyboard was done
in coorporation with Charlie Fisher
from smallbutglobal.
The story about RISE, the architecture behind
Epoq, was formulated in corporation with Charlie Fisher from smallbutglobal.
A full virtual and navigational movie was done in order to
support the sales of Delta.
2006
We designed the first issue of
Oticon Clinical Update.
Epoq rising
Sales kick-of f
March 29-30, 2007
Oticon, Kongebakken
Let’s
change
the world
I
n the mid nineties I was often asked; ”When will hearing aids be digital?” They
became shortly after and we all know what happened. Lately, I have frequently heard
the question, “When will hearing aids be able to deliver true binaural processing?
And when will users be able connect wirelessly to mobile phones via Bluetooth?” My
answer so far has been somewhat dreamy; “In the future”.
The answer today is “Now”.
We dare to go our own ways and move ahead of competition. That is
exactly what we are doing by introducing the RISE architecture and the
Epoq hearing aid based on this new architecture.
Much more than a microchip
and pleasant voyage for them. It’s hard to imagine a more ambitious and promising
way to succeed Syncro.
Welcome to wireless well being
Epoq takes instrument performance to the next level. We have made two instruments
work together as one central processor through a broadband wireless link. With true
binaural processing Epoq sets a new standard in the premium segment. Benefits are
substantial and comprehensible. Inputs from two ears preserve the stereo image so
the brain can separate sounds and the user becomes better able
to localize the origin of sounds. The direct result is a significantly
Epoq is the first
improved sound quality and less fatigue and constraint when wearever hearing
ing hearing aids. With the wireless binaural processing Epoq is the
instrument that
first ever hearing instrument that complies with the way the human
complies with the auditory system works.
The RISE architecture is much more than a microchip – it’s a new way
to design hearing instruments. With RISE Oticon defines new dimenway the
sions and directions in hearing care. For ages the industry has focused
on amplification and we have tried to reduce the number of sounds
auditory
that were allowed to pass into the user’s ears. In my opinion this well
works
known road of amplification is a one way street that cannot take us
to the next level. We need to approach hearing loss in a much more
holistic way. We need to draw a new map that redefines the scope of hearing care.
We must take a fresh look at the landscapes that are investigated with the auditory
system – what we call soundscapes – and we must give the hearing care professionals and the people with hearing loss new means to approach the world of sounds.
To me the RISE architecture is the new map that will lead us into the future of hearing care and Epoq is the first destination on our journey.
Even though we probably all feel that we have already travelled a long way to be
able to present Oticon Epoq at AAA in April it is not until this day that the real journey begins for our customers and users and we must do our best to make it a safe
Jette, Kindergarten teacher (59)
”Children playing in the far end of the room used to be just noise
– now I can hear which of the children it is, and what they are talking about!”
human
system
The wireless technology is also used to revolutionize the mediocre
compatibility between hearing aids and mobile phones, which
has been the most common complaint expressed by hearing aid
users in the recent years. We all know that the wish for hassle free
mobile phone integration with hearing aids is enormous and now
we can do something about it. With the Bluetooth™ link Epoq is the contemporary
hearing aid for the modern user. I predict that people one day soon will start to wonder how they ever managed without it.
the market and make dispensers and hearing care professionals support Epoq.
Explaining the audiology in binaural processing is a big part of giving proof that
nothing compares to Epoq. But also paring a mobile phone with the Streamer is new
to our customers and they will only succeed if we manage to bring them safely on
board.
Oticon Epoq is providing the user with long sought benefits and is clearly the best
hearing aid in the world, but only if we can make our customers see it.
Don’t let the world wait
So many dedicated Oticon colleagues have walked an extra mile to create all the
ideas and breakthroughs that have come true with RISE and Epoq. Very few players
in the industry - if any but Oticon – have the competencies, resources and dedication
it takes to innovate in the way that we have done. I am equally proud and impressed
every time we reach the ambitious goals we set for
our selves to improve the lives of people with hearing
loss. I think it will start a new époque in hearing care.
An époque defined by the new wireless connectivity
and its derived user benefits – that ‘s why we call the
new product Epoq.
Now it’s time for Epoq to leave home and go conquer
the world. Not just the world of sounds but the every
day world of dispensers and hearing care professionals all around the world. So let’s go change the world
of hearing care…let’s RISE for Epoq.
Training is key to success
However, Epoq also represents an enormous challenge for us because we can only
be successful if we can get our customers to join us in this paradigm shift. No doubt
that Epoq as a premium product offers a great business potential to the dispenser,
but it is much more than “just another premium product”. And it is our job to train
Niels Jacobsen
Better business with Epoq
Stop dreaming…start streaming
Epoq holds the promise to make it a lot more interesting to be a dispenser. The
attractive premium product indicates a healthy business opportunity ahead. Epoq is
a very sell-able product, because it is an outstanding hearing instrument. With real
binaural processing it is setting new standards in a range of areas. And we mean
really new standards.
What isn’t said does not exist and the same goes for what isn’t heard. It’s about time
hearing devices come up to speed with modern technology and offer real personal
communication that catches today’s stream of wireless and digital communication.
The ultrahigh processing speed in the RISE architecture and the configuration of
Epoq offer a broad range of sound enhancing features that work even more efficiently when inputs from two ears are treated in one flow and in a unified process
between the two instruments. Lifting the bandwidth to 10 kHz and putting the user
in the centre of events between the two instruments enables an extremely realistic reproduction of sounds. Supported by our marketing and sales material the
dispenser has a straight forward story which he can easily tell and which is simple
for many clients to relate to. All this helps the dispenser to sell a premium product,
rather than mid priced products.
The Epoq Streamer is a Bluetooth device that acts as an entry for audio from all the
audio and video devices that have become part of everyday life. It turns the Epoq
hearing instruments into wireless ear phones with super sound quality. Now users no
longer have to hold the phone to the hearing aid, worry about interference or take
out the hearing aid before answering the phone. With Epoq they can be completely
confident. On top of that Epoq offers perfect sound in both ears and all the same
advantages that a mobile hands free solution provides e.g. driving securely or typing
on the computer key board while talking on the phone.
Even though highly advanced the Epoq streamer is a model for user interfaces. It is
simple and intuitive to operate which is a prerequisite to be successful in the hands
of consumers. All it takes is a single push of a bottom to answer and hang up the
phone.
Colourful, beautyful, powerful
Name: Oticon Delta 4000, 6000, 8000
Number of colours: 17
Size: 28 mm.
Weight: 4,5 g.
Frequency area: 20H-8000kH
Sound performance: 80 dB
My engagement with Oticon was
completed with the development and
creation of the material for the Epoq
sales kick-off.
Sometimes you...
A series of 9 proposals for a Delta direct-mail
campaign was created on a “mood-board level”
and finalized by the internal graphical department.
Name: Siglinimus Alfa Corrantus
Number of colours: 9
Size: 29 mm.
Weight: 4,8 g.
Frequency area: 20H-8000kH
Sound performance: 80 dB
Performance: 80 dB
just don’t believe it!
A series of 17 different “art-posters” was
created for Delta as POS-material. Each
of them had to relate to the various
colours and styles available.
2007
Premium
mobile
communication
The first wireless headset
with VoiceMax™ dual
microphone technology
The VMX 100 was launched as a premium
mobile headset including brochures, ads and
packaging.
2007
Based on a downgraded version of the VMX100
technology, the client wanted to develop and
market a concept targeted for the young urban
segment. I made a new shell design inspired by
wild life and created drafts for ads, brochures
and packaging.
2008
A calendar-concept based on the Danfoss core
values was made for the next ten years ahead.
An all-over marketing- and
sales campaign was conceptualised for Siemens Flow
Systems
A 700 sqm. booth for the main event in the cooling and refrigiation business, Chillventa in Nürnberg was conceptualised and built for
Danfoss.
2008
Design and interfase for a web-based
monitoring system was implemented
for Danfoss Solar Inverters.
Sønderborg Forsyning was a merger
between several community services,
and they needed a complete communication platform including logodesign and web-site.
samt Nordborg Kraftvarmeværk er formålet
at opbygge og styrke kvaliteten af regionens
nærmiljø. Det vil være vores ansvar at arbejde
med løsninger og forbedringer, som mindsker
forureningsproblemer, unødigt spild og overforbrug - til gavn for os alle her og nu, men
i særdeleshed for dem, som skal arve vores
smukke og charmerende nærområde.
Vi glæder os meget til denne opgave og til at
flytte ind i vores nye hus på Ellegårdvej. Dette
hus vil danne base for vore 140 medarbejdere,
mange af vore køretøjer og de fleste af vore
daglige aktiviteter.
Vi håber, I vil tage godt imod os.
2009
Design and interfase for touchscreen AMX remote
control system for all main conference facilities on
Danfoss.
Udover at skulle drive og vedligeholde alle
områdets containerpladser, renseanlæg, kloakledningsnet, den kommunale vandforsyning
gs:advertising
Danfoss Solutions needed a sales
brochure for their utility savings programme.
Den 17. august flytter Sønderborg Kommunes
forsyningstropper sammen på Ellegårdvej 8
I begyndelsen af 2009 blev de kommunale
arbejdsområder vand, varme, spildevand samt
affaldshåndtering samlet under en og samme
enhed, Sønderborg Forsyning.
Complete identity program for a
European detergent company including
web, pos material, ad-campaign and
general sales material.
Sales brochure for Foss
describing their wine analysis
equipment.
2010
Ad campaign for the Swedish-owned Handelsbanken
targeted for the Danish local markets.