REPORTING TO OUR
BUSINESSES 2015-16
THE HEART OF SW19
LOVE
WIMBLEDON
CHAIR’S REPORT
It is so easy for the weeks and
months, and years to flash past and
suddenly five years have gone by and
our tenure as the representatives of
Wimbledon’s business community is
due for a renewed mandate. The ballot
of businesses will take place later this
year, in September.
As in previous years this report is full
of the things that the Love Wimbledon
team have achieved for the town on
behalf of the businesses that fund
us... But does what we do really make
a difference and does it justify the
additional financial burden that the
BID levy places upon our businesses?
In a word: Yes.
Sometimes it is very visible, boosting
footfall in the town; bringing the
tennis championships into town on
the big screen; hosting a street party
to welcome RideLondon; closing
The Broadway to traffic for Winter
Wonderland to kick off the Christmas
season; discount card schemes for the
benefit of people working in Wimbledon.
Sometimes it is behind the scenes:
lobbying to help the night economy;
ensuring there is effective street
cleansing particularly at the weekends
by Merton Council; deep cleaning our
streets; co-ordinating daily rubbish
collection from business premises;
providing recycling services; or creating
buying networks to reduce our
members’ overhead costs.
Sometimes it is looking at the longer
term: a conference about the town
centre and its future; a place-making
competition to engage the public;
discussion forums about Crossrail 2; or
simply attending meetings to ensure
the business voice is being heard in the
corridors of power.
And sometimes it’s just about the
vibe; the marketing of the town; the
creation and maintenance of a special
place by supporting and promoting
some of the amazing arts; gaining
momentum through social media and
digital marketing; dressing the town
with flowers and banners; engaging with
the inventive and playful elements from
sport and the arts.
What it is always about is Wimbledon.
It is your town. Thank you for helping
it to be a great place in which to live,
work, visit and play.
Paul Windsor
Chair, Love Wimbledon Ltd
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“WHAT IT IS
ALWAYS
ABOUT IS
WIMBLEDON.
IT IS YOUR
TOWN.”
LOVE WIMBLEDON | Love Wimbledon
A YEAR OF INFLUENCE
rate dropped to 1.7% (compared to a London average
of 6.3%). We have worked to secure the relocation of
WHSmith and Waterstones with their property directors
and we look forward to welcoming them back very soon.
It was unfortunate timing that their closures coincided
with Crossrail 2 conversation being very alive, the two
issues are not related.
One of our key responsibilities is to be
your voice, representing Wimbledon
businesses. The wide spectrum of
issues that we lobby on, on behalf
of businesses are touched on in this
report but perhaps the most crucial is
Crossrail 2.
We demonstrated during the Crossrail
2 consultation that we inform you,
stand up for you, and make sure you
hear directly from the top. We secured
Michèle Dix, Managing Director of
Crossrail 2 to address the business
community in person. The potential
impact of this project will have
implications on the town for many
years to come - it is at the top of our
agenda to make this an opportunity for
the town and not a threat.
We are welcoming more shops than
ever. At the end of 2015 our vacancy
This year, we launched our popular Love Wimbledon BID
employee Privilege Card which has engaged thousands
of people who work in this town. It’s a great place for
business; clean, safe and secure with interesting eateries.
We continue to try something new through our memorable
Love Wimbledon events, such as last summer’s Pop-Up in the
previously under-used St
Mark’s Place; its success
proving Wimbledon Town
BID ACCREDITATION
Centre has a lot to offer,
Love Wimbledon is one of
with a lot more to come.
As we start our fifth
year, Love Wimbledon
has delivered for you,
our businesses, on many
different levels. We look
forward to meeting
with you to secure your
support for our next five
year term, so that we can
continue to ensure that
Wimbledon is great for
business.
Helen Clark Bell
BID Manager,
Love Wimbledon Ltd
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the few BIDs to be awarded
the BID Accreditation.
Awarded in April 2015
it recognises exemplary
management and financial
practices, transparency,
accountability and business
engagement. We aim
to provide a high return
on investment for BID
payers, that communicates
effectively
and has
strong
governance
by our
Board of
Directors.
THE LOVE WIMBLEDON BID TEAM
THE LOVE WIMBLEDON
TEAM: (Image L-R)
Helen Clark Bell, BID Manager
Danielle Cleobury, Marketing
and Events Manager
Tom Ruffell, Town Ranger
Keith Alexander, BID Assistant
Sally Warren, Strategic
Marketing Adviser
1.7%
SHOP VACANCY RATES DROPPED
TO 1.7% AT THE END OF 2015
A COMMITTED TEAM
THE LOVE WIMBLEDON BOARD
The Love Wimbledon Business
Improvement District is led by
Helen Clark Bell, the BID Manager
and supported by a dedicated
operational and marketing team.
Representing different businesses of Wimbledon
THE BOARD
Partner, WSM Partners
Paul Windsor, Chair
Suzy Wood, Vice Chair
Centre Director, Centre Court Shopping
Paul Harvey, Secretary Partner, Morrisons Solicitors
Gina Conway
Owner, Gina Conway Aveda Salon
Stephen Midlane
Executive Director, Polka Theatre
Cheryl Owen
Operations Manager, Elys (Until July 15)
Jessica Ponnampalam Manager, The Terrace
Rebecca Stockman
Centre Manager, YMCA
Mark Walker
Managing Director, Zipcar
Our volunteers support many of
our events, welcoming and helping
visitors to the town.
THE TOWN RANGER
Many businesses know our
Town Ranger, Tom, who reports
street management issues such
as fly tipping and graffiti and is
often the first point of call for
businesses, being out and about
in the town every day.
WE WELCOMED FOUR NEW BOARD MEMBERS IN 2015/16
Director of Operations, Antoinette Group
Roy Bromley
Stacey Raymond
Store Manager, Elys
John Tippett Cooper Senior Lawyer and Head of Corporate
Social Responsibility, Capsticks Solicitors
Partner, Elliott Wood Partnership
Paul Wood
NON VOTING ATTENDEES
James McGinlay
Head of Sustainable Communities,
Chief Inspector
Diana Sterck
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London Borough of Merton
Metropolitan Police
Merton Chamber of Commerce
LOVE WIMBLEDON | Love Wimbledon
A SUCCESSFUL TOWN
FOR BUSINESS
Wimbledon continues to attract a great range of
businesses from asset managers to media agencies;
it is a thriving place to work
The town is a destination for shopping, eating and
seeing - outperforming most London high streets, it
is a robust and buoyant place to be
The best connected place in London! Where else has
trams, tubes, trains, buses, taxis (and 100s of bike racks)
EAT – DISTINCTIVE FOOD SCENE
Now firmly on the map as a top South
West London eating destination,
Wimbledon is
crammed with
distinctive and
popular grab and
go places and great
family restaurants. PLACES TO EAT
25,000
VISITS TO THE LOVE WIMBLEDON
FOOD AND DRINK WEB PAGES
SHOP – A UNIQUE COMBINATION
Wimbledon’s characterful shopping
experience gives customers the
convenience of independent
retailers and recognised brands.
With high quality retail including
Elys independent department store,
Jo Jo Maman Bébé, Jigsaw, Phase
Eight and Aubergine Art - we work
tirelessly to attract customers.
VISITS TO
WHAT’S ON
PAGE ON
WEBSITE UP TO
14,000
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SEE – LOTS TO DO
Three theatres, two cinemas
and an energetic local arts
scene – our ambition was
to build on the cultural and
going out scene, which impacts
positively on Wimbledon Town
Centre – more theatre goers
means more diners, means a
thriving town.
STRATEGIC AIMS AND OBJECTIVES
OUR WORK IS DEVELOPED AROUND
THREE STRATEGIC OBJECTIVES:
01
IMPROVING
WIMBLEDON
To ensure Wimbledon
is attractive, vibrant
and cared for
ATTRACTIVE VIBRANT
AND CARED FOR
80%
(UP 2%)
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CONNECTING
WIMBLEDON
To ensure Wimbledon
is connected, clearly
presented and
represented with a
strong collective voice
LOVE WIMBLEDON | Love Wimbledon
Our aim is to make Wimbledon Town Centre
an attractive, safe, well presented
and represented location of choice for
business, visitors and residents
CONNECTED,
CLEARLY PRESENTED
AND REPRESENTED
65%
(UP 16%)
03
SUPPORT FOR
BUSINESSES
SERVICES FOR
BUSINESS
To provide services to
support existing businesses
and to attract new ones
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67%
(UP 18%)
“The pop-up was a really
fun event. Love Wimbledon
created something that has
never happened before in
this space, which attracted
a vibrant and young crowd
and supported business. ”
Sarah Dore,
Manager of The Alexandra public house
01
IMPROVING
WIMBLEDON
MAKING WIMBLEDON
ATTRACTIVE, VIBRANT
AND CARED FOR
EVENTS AROUND TOWN
TOWN CENTRE DRESSING
CLEANER STREETS
IMPROVED PUBLIC SPACES
KEEPING CRIME DOWN
WINNING EVENTS
IT HAS BEEN ANOTHER YEAR PACKED FULL OF FOOTFALL DRIVING EVENTS
AND ACTIVITIES. RANGING FROM FAMILY FUN TO CHILLED AND CREATIVE - WE
CONTINUE TO DEVELOP POPULAR FAVOURITES WHILST EXPLORING NEW IDEAS.
‘DURING WINTER
WONDERLAND
WEBSITE VISITS
GO UP 87%
AND FACEBOOK
REACH JUMPS
TO OVER 3,500’
THE REGULARS
As RideLondon sped through the
town, cyclists were treated to uplifting
music and loud Love Wimbledon handclappers! Supporters enjoyed displays
from BMXers, children’s activities
and a range of bicycle themed games,
making Wimbledon one of the most
attractive destinations for spectators.
The big astroturf sofas appeared,
the deckchairs came out and the
Big Screen provided two weeks
of great tennis and the great British
Grand Prix on The Piazza.
Businesses engaged with the tennis
like never before: shop logos with
tennis balls, creative window dressing,
Wimbledon town is now well and truly
part of the tennis experience.
MONTHLY MARKETS GET THE THUMBS UP
Once a month from spring to
autumn, local entrepreneurs
and businesses take part in
The Market on The Piazza.
The market is renowned for
unique gifts, homewares,
food and live music
performed by local artists
- making the Wimbledon
experience even more
enjoyable for customers.
The celebrated Winter Wonderland
was revamped this year with chill out
areas, an interactive stage and new
magical festive experiences.
84%
OF BUSINESSES THINK
THE MARKETS ARE A
POSITIVE ADDITION TO
THE TOWN CENTRE
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September went creative with three
weekends of family activities during
our Autumn Arts Festival harnessing
the spectacular range of creative
culture we have in the area.
Our popular Arts Market returned
selling unique art and striking crafts
from local artists and designers.
LOVE WIMBLEDON | Improving Wimbledon
NEW NEW NEW
Ice carving at St Marks Place
with award winning professional
Anne Marie Taberdo providing ice
carving demonstrations and a ‘have a
go’ ice wall
The Halloween creepy – crawly
spider giving shoppers a nudge and
a surprise on The Piazza
The crowds gathered for displays
by International BMX-ers during
RideLondon
We tidied St Mark’s Place next to
the library and during tennis
created a chilled pop-up with
food, casual seating and live music
Launched the start of Merton
Arts Trail 2015, linking Wimbledon
with Merton customers
Alice in Wimble-land working
with Wimbledon Bookfest to
celebrate Lewis Carroll’s birthday
in our town
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‘FOOTFALL
INCREASED
DRAMATICALLY
DURING OUR
KEY EVENTS’
BUZZING IN ST MARK’S
NEW IN
2015
The St Mark’s pop-up was new
for 2015 and aimed to celebrate
the tennis atmosphere in this
historic part of Wimbledon.
Working with The Alexandra
pub, Love Wimbledon dressed
St Mark’s Place and promoted the event to
residents, office workers and tennis goers.
On Thursdays and Fridays atmospheric live
music was performed by local talent. Pop-up
food mixed with the permanent food stalls in
the square giving a tasty choice.
CASE
STUDY
‘THE POPULARITY OF THIS
EVENT DEMONSTRATES
HOW BY WORKING WITH
WIMBLEDON BUSINESSES,
WE CAN DELIVER A UNIQUE
AND CHILLED EXPERIENCE
ENJOYED BY WORKERS
AND RESIDENTS AND
BENEFITS BUSINESSES.’
Danielle Cleobury,
Events and Marketing Manager
at Love Wimbledon
‘‘The pop-up was a really fun event. Love
Wimbledon created something that has
never happened before in this space, which
attracted a vibrant and young crowd and
supported business. We hope we can partner
with them again and it will happen every year!’
Sarah Dore, Manager of The Alexandra Public House
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LOVE WIMBLEDON | Improving Wimbledon
MORE TREES
THAN EVER!
Wimbledon has
more trees thanks
to us reporting
to the council on
trees that are
damaged or have
died. For the first
time, we now have
three LIVE trees of
the same species
and size outside
the station!
ENGAGING SPACES AND PLACES
MAKING THINGS HAPPEN
EAT SHOP SEE
A space is only activated with
people; this philosophy is the
basis to our events. That’s why
we supported over 70 events
in Wimbledon Town Centre and
made sure things happened. As
Wimbledon encounters more
challenges both from the internet
and other high streets, our events
become key in keeping the vibrancy
and engagement in our town.
The new banner programme was
part of a wider campaign in promoting
Wimbledon as a destination to EAT
SHOP and SEE. Redesigned banners
were placed in strategic areas to
provide a strong cultural identity and
support the wider marketing that
Love Wimbledon delivers.
DRESSING THE TOWN
Love Wimbledon initiated the
relationship with the All England
Lawn Tennis Club working on
extensive basket and banner
implementation to keep the town
fresh and celebrate the tennis.
Sponsored by AELTC, the town gets
four months of colour from the
flower baskets and railing boxes
designed by their head gardener.
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85%
OF PEOPLE
WHO WORK
HERE THINK
IT’S VIBRANT
CLEANER STREETS,
IMPROVED PUBLIC SPACES
WIMBLEDON BUSINESSES
AND THE PEOPLE WHO LIVE,
WORK AND PLAY HERE,
DESERVE A CLEAN AND
CARED FOR TOWN CENTRE
LOBBYING FOR IMPROVEMENT
Our Town Ranger reports on average
6 issues a day including:
28 instances of fly-tipping
24 faulty street items
15 blocked gullies
BUS STOP
4 BUS STOPS
JET WASHED
4 water mains leaks
and removed 1,100 flyposters
ZERO TOLERANCE ON GRAFFITI
SQM
OF PAVEMENT JET WASHED
44 pieces of graffiti removed in the town centre
As soon as we are informed about / see graffiti we
immediately forward this on to the council. As part of
our legal agreement with Merton it must be cleaned up
within 5 days or if offensive, within 24 hours.
LOVE WIMBLEDON CLEANS UP RAILWAY PATH
For years the graffiti along the cycle and pedestrian path
known as Railway Path has been an eyesore for train
passengers and pedestrians as they come into Wimbledon.
Love Wimbledon in partnership with local business
Wimbledon Offices Ltd arranged for graffiti on the wall of
Tuition House to be removed and the wall restored to its
natural brickwork.
BID Manager Helen Clark Bell commented “Wimbledon
is an internationally recognised place and our businesses
and residents want a town centre to be proud of. This is
part of our continued plan to make Wimbledon graffitifree and keep it clean.”
This area has not been cleaned for over 20 years and had
at least 6 layers of paint in some places. A special coating
has also now been applied to the wall to ensure any future
cleaning is easier.
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LOVE WIMBLEDON | Improving Wimbledon
REDUCING WASTE DUMPING
We were receiving regular reports of
fly-tipping on Kings Road. By working
with the businesses in the surrounding
area we encouraged them to keep their
waste storage off the public highway.
The result: no additional waste being
dumped at this site. We arranged for this area to be
jetwashed removing the grime that had penetrated the
pavement leaving the area clean and tidy.
CASE
STUDY
CRIME REDUCTION
WIMBLEDON IS ONE OF THE SAFEST TOWN CENTRES
IN LONDON AND WE NEED TO KEEP IT THAT WAY
TOWNLINK RADIO –
COMMUNICATING CRIME TO REDUCE CRIME
38 BUSINESSES USE TOWN LINK RADIO
Key shops in Wimbledon have access to Townlink
radio which provides an instant way of letting other
retailers, night time venues, CCTV operators, Centre
Court Shopping, the Police, South West Trains and
Love Wimbledon know of any criminal or suspicious
activity. This has led to a number of arrests for shop
lifting as security and police are able to work together
to catch or deter criminals. Love Wimbledon continues
its support of Townlink radio as a
preventative measure.
“TOWNLINK RADIO HELPS
OUR SHOP AND WIMBLEDON
STAY SAFE BY GIVING
INSTANT ACCESS TO
CCTV, THE POLICE AND
OTHER RETAILERS.”
Sam Griffiths,
Store Manager, The Entertainer
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PUBWATCH – REDUCING
ANTI-SOCIAL BEHAVIOUR
IN THE EVENING
Love Wimbledon organises regular
meetings of Pubwatch for bars,
clubs and pubs to share intelligence,
crime statistics and strategies
to reduce night time anti-social
behaviour. The monthly meetings
are attended by The Police. Love
Wimbledon also hosted a variety of
free practical training workshops
to assist in crime reduction. This
included licensing law, drug
awareness, conflict management
and counter terrorism.
By working together we are
sending a very clear message that
criminal and anti-social activity is
not welcome in Wimbledon.
02
CONNECTING
WIMBLEDON
“For our guests the
town centre map
publicises all that is
great about Wimbledon
and encourages them
to really enjoy
the town centre.”
Roy Bromley, Director of Operations,
Antoinette Group
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02
CONNECTING
WIMBLEDON
TO ENSURE WIMBLEDON
IS CONNECTED, CLEARLY
PRESENTED AND
REPRESENTED WITH A
STRONG COLLECTIVE VOICE
PROMOTING TO OUR CUSTOMERS
GIVING BUSINESSES A VOICE
LOBBYING CROSSRAIL 2
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THE VOICE OF WIMBLEDON
WIMBLEDON BUSINESSES NOW HAVE A STRONG, COLLECTIVE VOICE
We have lobbied on behalf of businesses on a number of topics including tree planting,
utility improvements, waste issues, highway improvements, retail use changes and
cleaning. In 2015, we shouted even louder as Crossrail 2 announced its consultation.
WORKING FOR BUSINESSES A SNAPSHOT OF 2015
A replacement tree was finally planted outside the
station after intense lobbying from Love Wimbledon.
Unsightly waste issues at the corner of Kings Road
and Wimbledon Broadway were acted on by Love
Wimbledon. We facilitated the relevant businesses
to work together on a waste action plan to reduce
the impact on neighbouring residents and gave it a
thorough clean after this was agreed.
A waste company was not collecting rubbish from a
major eatery. After their relentless attempts to get
the waste collected, we made contact with the waste
company and the rubbish was collected that day.
There has not been a problem since.
“A masterplan
for Wimbledon
must work
for shops and
businesses
so Wimbledon
continues to
improve over time”
Sally Warren,
Love WImbledon
FUTURE WIMBLEDON PLANNING FOR TOMORROW
Following on from the Love
Wimbledon Landlords Forum
in September, Future Merton
initiated a new masterplan brief.
Love Wimbledon will have a
strategic role in the plan. We
expect in the next year to have a
clearer vision of Merton Council
and TFL’s plan, which we will
communicate to our businesses.
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LOVE WIMBLEDON | Connecting Wimbledon
INFLUENCING CHANGE ON CROSSRAIL 2
The impact of Crossrail 2 could be devastating for
businesses in the town centre. Crossrail 2 must
not be delivered at the expense of the economic
wellbeing of the town. Wimbledon Town Centre
must stay well and truly open and accessible
with minimal disruption during construction.
It must continue to be a place of choice to own
or run a business and remain an attractive option
for employees, residents and visitors.
WITH CROSSRAIL 2
ANNOUNCED, LOVE
WIMBLEDON’S
PRIORITIES ARE TO:
Keep businesses informed
Lobby Crossrail 2
stakeholders
Ensure business views
are heard
Keep Wimbledon open
for business
KEEP BUSINESSES INFORMED
During the consultation, all BID
businesses received regular
updates and a survey to determine
business priorities and concerns.
Love Wimbledon were the FIRST
organisation to get Crossrail
2 to present in Wimbledon (to
our businesses) making sure
Wimbledon businesses could
question / feedback directly to
decision makers.
KEEP WIMBLEDON OPEN
FOR BUSINESS
Our lobbying influenced
Crossrail to communicate an
initial phasing strategy – the
first time this was in the public
domain. We are pushing for
Wimbledon to not become a
dormitory town, but remain a
place for successful business and
attract new business. This means
improved office space, better
choice of retail and sustainable,
high quality development to
keep Wimbledon working for
another 100 years. It also means
retaining and improving buildings
of merit, whilst making sure the
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town works for customers and
businesses alike.
LOBBY CROSSRAIL 2
STAKEHOLDERS
On your behalf we have
campaigned key influencers
including politicians, TfL,
Crossrail 2 and Merton Council
to make sure Wimbledon gets
the best out of Crossrail and
we stay OPEN for business. We
wrote to and met mainstream
London Mayoral candidates to
make sure Wimbledon is seen
as one of, if not THE most,
important place in Crossrail 2.
ENSURE BUSINESS VIEWS
ARE HEARD
We partnered with Merton
Chamber of Commerce to
create a stronger business
voice. We wrote our responses
to Crossrail 2 based on the
results in our business surveys.
We will continue to make sure
Wimbledon Town Centre is
at the table at strategic and
planning stages during the
Crossrail 2 consultation.
PROMOTING WIMBLEDON TO CUSTOMERS
WIMBLEDON IS MORE THAN A SHOPPING DESTINATION – THE
SPECTRUM OF PLACES TO EAT, SEE AND VISIT ARE INCREASING
In 2015 we developed our
marketing strategy with an
emphasis on social media,
making sure we tap into a
growing market in the region.
SW19 is an internationally recognised brand
and Love Wimbledon promotes Wimbledon
Town Centre as a destination for shopping,
eating and seeing. Our marketing plan
supports the unique range of businesses we
have as well as the distinct experiences and the
popular events we and our partners create.
TRACKING OUR DATA
We track our campaigns and
marketing activity – aiming for
improvements the whole way
through. We continue to make
sure the investment in our
marketing is effective.
THE LOVE WIMBLEDON
WEBSITE
KEEPING CUSTOMERS
IN THE KNOW
72,000
visits per year
25,000
visits to food & drink
14,000
visits to our
what’s on page
10,000
visits to shopping
WEBSITE
WHAT’S ON PAGE
7%
‘WE ARE SEEING AN INCREASE IN FOOTFALL
IN THE EVENING ECONOMY DUE TO THE
GREAT CHOICES OF RESTAURANTS AND
OUR UNIQUE THEATRES AND CINEMAS.’
INCREASE
YEAR ON YEAR
Sally Warren, Strategic Marketing Adviser
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LOVE WIMBLEDON | Connecting Wimbledon
OUR WIMBLEDON
BBC LIVE FROM
THE PIAZZA
WE ARE
DIFFERENT
During the tennis, The BBC had
heard about all the happenings
in town and filmed interviews
from our BIG SCREEN tennis. So
our notorious green sofas were
upstaged by the famous red ones!
80
‘Our Wimbledon’
guide differentiates
us from other
South West
London towns.
It enables
our distinct
personality and
the great places
to shop and eat
Discover(and
Wimbledon
the things
to do) to be
promoted to
over 100,000
potential
customers.
PRESS FEATURES
The heart of SW19
Wimbledon Town Centre Map
TI
I
T
I
Come and be part of our thriving shopping, entertainment,
health & beauty and food destination. With two nationally
renowned theatres, over sixty restaurants and cafés,
150+ shops, great events and diverse night life, Wimbledon
is a perfect place to take time out and enjoy yourself.
CULTURE
EVENTS AND INFO
The Odeon Cinema: A ten screen cinema
with IMAX and 3d screens, showing top
blockbusters and live cultural events.
The Piazza: Situated in the centre of
town, the main hub of activities and
events, from arts festivals and markets to
pop-ups and celebrations.
HMV Curzon: This friendly cinema screens
the best international art movies and has a
cool bar to hang out in.
The Library: An architecturally significant
building (with carved Shakespeare and
Milton heads) hosts workshops, activities,
WiFi and of course books, making it the
most popular library in the region.
The Polka Theatre: The UK’s first children’s
theatre. Bringing exceptional performances
and workshops to a national audience (and a
fun kid’s café).
Love Wimbledon had over
eighty articles in the press.
Love Wimbledon Information Desk:
First floor, Centre Court Shopping
towards the front, outside H&M women.
New Wimbledon Theatre: Since Edwardian
times, the New Wimbledon Theatre has
brought West End shows to the heart of
Wimbledon. Great pantos, great performances
and a great night out. The
retro Wimbledon
Theatre Studios is
tucked below with new
and experimental shows.
SHOPPING
Centre Court Shopping: Wimbledon’s
covered shopping destination with secure
parking, food, fashion and gifts and
Debenhams department store - all under
one roof.
For all that’s happening in Wimbledon go to:
lovewimbledon.org
Elys: Independent department store selling
top designer brands, clothing, housewares,
cosmetics and with the smartest instore
restaurant outside central London.
TRANSPORT: Trains | Tubes | Trams | Buses • Waterloo in 16 minutes
Regular direct services from Waterloo, City, Kings Cross, Sutton, Croydon,
Kingston & Earls Court • Taxi rank outside the station • Six car parks
More information at lovewimbledon.org
B
C
E
F
G
AD
RO
4. The Stag The link between the town, the
Village and the Common. The stag was created
by local artist Isabelle Southwood and presides
on the station forecourt.
4
5. Lara Croft Birthplace In the early nineties in
a studio within the office block known locally
as the ‘fridge’, Lara Croft a fictional character
in Tomb Raider was devised.
C2
6
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(25 mins)
CO
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RO
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(4 mins)
6
9
GLADSTONE
PARKING
CASH POINTS
i
LOVE WIMBLEDON
INFORMATION DESK
F
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6
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TO SOUTH
WIMBLEDON (5 mins)
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More inform ation
at lovewim bledon
D
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REACHING OUT TO WIMBLEDON
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5
Gained 853 page likes throughout
the year - an increase of 27%
like increase
(25 mins)
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9
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GLADSTONE ROA
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1
2
3
Over 1,000 tweets
Gained 1,516 followers
We had 711,200 impressions
LOVEWIMBLEDON.ORG
DUNDONALD
TRAM STATION
P1 Centre Court
Car Park (entrance
at back of Centre
Court along Q
TH
FIEL
TO
DUNDONALD
STATION
RT
HA
6
on Way
THAT’S IMPRESSIVE
6. The Two Fat Ladies
removed for roadwor When they were
ks in 2011 it caused
uproar, but it was
just temporary. The
two fat
ladies are a permane
nt addition to our
and were designed
town
by Andre Wallace.
RT
RO
AD
P4
T
5
3. The Olympic Gold
Post Box Our post
was painted on behalf
box
of Sophie Hosking,
Gold Medal Winner
in the London 2012
Olympics. Sophie
is a Wimbledon resident
and international
rower.
4. The Stag The
link between the
town, the
Village and the Common
by local artist Isabelle . The stag was created
Southwood and
presides
on the station forecour
t.
5. Lara Croft Birthpla
ce In the early nineties
a studio within the
in
office block known
locally
as the ‘fridge’, Lara
Croft a fictional characte
in Tomb Raider was
r
devised.
6
8
TO
RAYNES PARK
I
along The Wimbled
7. Centre Court Shopping
A host of listed
building facades create
the elevations to
shopping centre.
the
An art deco town
hall fronts
the centre, whilst
on Queens Road
the fire
station, a magistra
tes court and a church
historic reference
provide
s and a textural palette.
8. The Wimbled
on Shield For Latin
lovers
the moto “Sine Labe
Decus” means “Honour
without Stain’ and
is inscribed on the
coat of
arms above Tesco
Metro
the municipal borough granted in 1906 to
of Wimbledon.
9. Turkish Baths
Designed for the
actors of
Wimbledon Theatre,
the baths can be
found
downstairs in The
Pod bar under the
theatre.
10. The Polka Theatre
The UK’s first
children’s theatre
that was originally
the
church hall for Holy
Trinity.
www.thewimbled
onway.org
TWITTER
(18 mins)
D
OA
AR
3
3
7
R
ND
AD
RO
‘Big Screen Tennis is live’
received a 6k reach
NH
DO
BLE
C8
Wimbledon’s heritage
1. The Bank Building
The richness of the
red brick provides
deep
a warmth today as
it would
have when it was
built in the late 1880’s.
2. The Wimbled
on Library Although
built in
1887 with surprisin
g details, there is
a ‘book
motif’ at the side
of the building, a
later 21st
century addition
.
CO
2
.org
H
Know Wimbledon
YN
ALW
ON
MPT
SHOPPING
Centre Court Shoppin
g: Wimbledon’s
covered shopping
destination with secure
parking, food, fashion
and gifts and
Debenhams departm
ent store - all under
one roof.
Elys: Independent
department store
selling
top designer brands,
clothing, housewa
res,
cosmetics and with
the smartest instore
restaurant outside
central London.
7
I
TO THE VILLAGE
(10 mins)
COMMON (15 mins)
THE TENNIS (23
mins)
1
New Wimbledon
Theatre:
times, the New Wimbled Since Edwardian
on Theatre has
brought West End
shows to the heart
of
Wimbledon. Great
pantos, great perform
ances
and a great night
out. The
retro Wimbledon
Theatre Studios
is
tucked below with
new
and experimental
shows.
go to:
rg
EVENTS AND INFO
The Piazza: Situated
in the centre of
town, the main hub
of activities and
events, from arts
festivals and markets
to
pop-ups and celebrat
ions.
The Library: An
architecturally significa
nt
building (with carved
Shakespeare and
Milton heads) hosts
workshops, activitie
s,
WiFi and of course
books, making it
the
most popular library
in the region.
Love Wimbledon
Information Desk:
First floor, Centre
Court Shopping
towards the front,
outside H&M women.
The Polka Theatre
: The UK’s first children
theatre. Bringing
’s
exceptional perform
ances
and workshops to
a national audienc
e (and a
fun kid’s café).
5
TRANSPORT: Trains
| Tubes | Trams |
Buses • Waterloo
Regular direct services
in 16 minutes
from Waterloo, City,
Kingston & Earls
Kings Cross, Sutton,
Court • Taxi rank
Croydon,
outside the station
• Six car parks
E
FACEBOOK
4
WIMBLEDON WAY
HERITAGE WALK
C1
ROAD
D
ing in Wimbledon
lovewimbledon.o
PALMERSTON
C
ROAD
P3 Morrisons Car Park, Hartfield Road
(24 hours)
P4 Wimbledon Bridge (secure)
P5 St Georges Road (24 hours)
P6 Sainsbury’s Car Park, Worple Road
B
RUSSELL
A
1
P1
For all that’s happen
P2
ROAD
PARKING
P1 Centre Court Car Park (entrance
at back of Centre Court along Queens
Road, secure)
P2 New Wimbledon Theatre Car Park,
The Broadway (24 hours)
G’S
C9
P3
DUNDONALD
TRAM STATION
7
C7
IELD
TO
DUNDONALD
STATION
KIN
CR
ES
CE
NT
AH
LD
IE
BE
UL
RTF
RT
F
E BR
OA
DW
AY
HA
HA
TH
don
CULTURE
Come and be part
of our thriving shopp
ing, entertainme
health & beauty
nt,
and food destination.
With two nation
renowned theatr
SOUTH PARK ROAD
ally
es, over
sixty restaurants
150+ shops, great
and cafés,
events and diverse
night life, Wimbl
is aC10perfect place
edon
TO take
SOUTHtime
PARK
to
out
and enjoy yourse
GARDENS (3 mins)
lf.
RO
AD
T
5
P4
KEY
6. The Two Fat Ladies When they were
removed for roadworks in 2011 it caused
uproar, but it was just temporary. The two fat
ladies are a permanent addition to our town
and were designed by Andre Wallace.
STANL
BRO
AD
WAY
Discover Wimble
In 2015 we produced the first town centre
map to promote eating, leisure and going
out to visitors.
The Love Wimbledon Map was launched in
time for tennis and was distributed through
hotels, strategic points and estate agents.
It continues to be a great source of finding
places to visit for the many NEW businesses
(and their employees) to the area.
The Odeon Cinema:
A ten screen cinema
with IMAX and 3d
screens, showing
top
blockbusters and
live cultural events.
HMV Curzon: This
friendly cinema screens
the best internat
ional art movies
and has a
cool bar to hang
out in.
www.thewimbledonway.org
KEY
SOUTH PARK
1
P1
C1
i
AD
8
5
NEW FOR 2015
Y RO
GE
7
P5
TO
RAYNES PARK
3
10. The Polka Theatre The UK’s first
children’s theatre that was originally the
church hall for Holy Trinity.
STAN
LE
ID
BR
C13
9. Turkish Baths Designed for the actors of
Wimbledon Theatre, the baths can be found
downstairs in The Pod bar under the theatre.
RO
AD
C4
N’S
EE
QU
N
ST
AD
RO
O
ED
’S
GE
OR
GE
BL
P6
4
i
IM
W
E
PL
KEEPING VISITORS IN THE KNOW
G’S
AD
RO
P1
C3
C5
C11
2
KIN
L
HIL
3
OR
W
3. The Olympic Gold Post Box Our post box
was painted on behalf of Sophie Hosking,
Gold Medal Winner in the London 2012
Olympics. Sophie is a Wimbledon resident
and international rower.
Centre Map
AD
N
DO
BLE
(18 mins)
AD
RO
ND
XA
ALE
C1
7. Centre Court Shopping A host of listed
building facades create the elevations to the
shopping centre. An art deco town hall fronts
the centre, whilst on Queens Road the fire
station, a magistrates court and a church provide
historic references and a textural palette.
T
I
8. The Wimbledon Shield For Latin lovers
the moto “Sine Labe Decus” means “Honour
without Stain’ and is inscribed on the coat of
arms above Tesco Metro granted in 1906 to
the municipal borough of Wimbledon.
EY RO
IM
W
RA
2
3
AD
RO
2. The Wimbledon Library Although built in
1887 with surprising
T Idetails, there is a ‘book
I
motif’ at the side of the building, a later 21st
century addition.
TO
WIMBLEDON PARK
1
C6
1
The heart of SW19
1. The Bank Building The richness of the deep
red brick provides a warmth today as it would
have when it was built in the late 1880’s.
Wimbledon Town
AD
RO
ON
MPT
CO
C8
I
A quick guide to Wimbledon’s heritage along The Wimbledon Way
ROAD
WIMBLEDON WAY
HERITAGE WALK
4
PARKING
CASH POINTS
LOVE WIMBLED
ON
INFORMATION DESK
TRINITY ROAD
AD
E RO
WYN
AL
2
H
Know Wimbledon
TO THE VILLAGE (10 mins)
COMMON (15 mins)
THE TENNIS (23 mins)
1
D
TRINITY ROAD
A
5
TO SOUTH PARK
GARDENS (3 mins)
10
6
39%
increase in
followers
on twitter
“Being part of the Love
Wimbledon BID we saved
over £5000 on our energy
bills through Meercat.
The process was quick and
easy and without a doubt
the BID is really taking
money saving initiatives
seriously to help business
in Wimbledon.”
Robert Palmer Williams
Director, Tots Landing
•
24
•
LOVEWIMBLEDON.ORG
03
SERVICES FOR
BUSINESSES
TO PROVIDE SERVICES
TO SUPPORT EXISTING
BUSINESSES AND TO
ATTRACT NEW ONES
OUR SERVICES TO BUSINESSES ARE:
BUSINESS SUPPORT
COMPETITIVE RECYCLING AND WASTE COLLECTION
PROVIDE COST SAVING PROCUREMENT
SUPPORTING BUSINESS
BOLSTERING LOCAL BUSINESS – BENEFITING WIMBLEDON EMPLOYEES
THE VERY POPULAR
LOVE WIMBLEDON
PRIVILEGE CARD LAUNCHED
The Love
Wimbledon
Privilege Card
was launched
as a perk for all
employees of
BID businesses. It encourages
their use of Wimbledon
Town Centre businesses and
therefore increases footfall.
The popular card provides a
range of shop, restaurant,
hair and beauty and leisure
discounts. Launched in July as
a new initiative to help drive
local footfall - especially
at quiet times – sign up
continues to be very strong and
along with the Love Wimbledon
map it is great for new
businesses and new employees.
CASE
STUDY
It’s FREE
Over 3,000 cardholders
A card for everyone who works within the BID
Offers that keep changing from a variety of
businesses
Monthly newsletter with exceptionally high
opening rates
Around 30 strong offers each month
‘WE JUMPED AT THE CHANCE OF PUTTING OFFERS ON
THE LOVE WIMBLEDON PRIVILEGE CARD AS IT TARGETS
EMPLOYEES IN WIMBLEDON TOWN CENTRE. WE HAVE FOUND
BOTH BERTIES BAR AND PRINCE OF WALES TO BE REALLY
POPULAR FOR CARD HOLDERS – LONG MAY IT CONTINUE!’
Ian Thomas, General Manager Prince of Wales &
Bertie’s Bar, Kitchen & Courtyard
•
26
•
LOVEWIMBLEDON.ORG
LOVE WIMBLEDON | Services for Businesses
CREATING OPPORTUNITIES
FOR BUSINESS
In 2015 we were the first to get Crossrail 2 to visit
Wimbledon to talk to our businesses at HMV Curzon
We set up a landlords forum to demonstrate our
commitment to making sure the town stays open for
business over the next fifteen years
All BID businesses received free membership to
Merton Chamber of Commerce
Merton Chamber of Commerce provided over 40 events
last year offered at a reduced rate to BID businesses
(from practical training and workshops to networking)
Love Wimbledon hosted a range of networking
events for businesses in the town centre
SUPPORTING NEW BUSINESSES
We make it our responsibility
to support new BID businesses.
Wimbledon employees spend time
and money in our town and the
better businesses we have, the more
attractive Wimbledon becomes.
AN AWARD WINNING TOWN
We sponsored two major awards strengthening credibility of our businesses. These awards
provide a strong promotional platform and connect our businesses with customers.
EAT WIMBLEDON!
WINNING BUSINESSES
To promote the great choice of eating
out in Wimbledon Town Centre
we partnered with Time & Leisure
magazine’s Food & Drink Awards.
Sponsoring a new category; Best Eating
Experience in Wimbledon Town Centre,
we firmly put Wimbledon on the map
as a place for food. Sticks and Sushi
won the category with Khanage coming
in a close second. It is part of our
commitment to promote our businesses
to new and existing customers.
Enterprising Wimbledon businesses
were shortlisted in nine categories
in the Merton Best Business Awards.
Exceptional growth, bold imaginations
and commercial success demonstrated
by the winning businesses firmly puts
Wimbledon on the map as a place to
have a thriving business. We partnered
with Merton Chamber of Commerce on
the Best Business in Wimbledon Town
Centre Award to increase that visibility
to a wider business audience.
•
27
•
LOVEWIMBLEDON.ORG
SAVING BUSINESSES MONEY
WASTE AND RECYCLING COLLECTION
Over 20% of BID businesses are now using our recycling
service from First Mile. The highly competitive pricing
means more businesses signed up in 2015, reducing their
costs as part of our commitment to save you money.
24 businesses saved
more than they pay
in the BID levy by
switching recycling
to Love Wimbledon
IN 2015/16...
24 businesses saved more than they pay in the BID
levy by switching recycling to Love Wimbledon
NEW IN 2015
FOOD WASTE COLLECTION
Over £50,000 of savings to businesses
who took up our recycling service
323 tonnes of waste collected
262 tonnes of recycling
equivalent to
370 tonnes of CO2
2,270 trees saved
Since its launch Love
Wimbledon businesses have
saved over 5,000 trees!
FREE ELECTRICAL
ITEM COLLECTION
Introduced by Love
Wimbledon to help our
businesses remove bulky
electrical goods (and
smaller ones too).
Free to all BID
businesses
Over 50 businesses
used this service
Total savings of
nearly £4,000
Ten businesses saved
over £100 each
2,270
TREES SAVED
IN 2016
Making it easy for business
Free starter pack including
food caddy, roll of bags and
outdoor box
Daily collections
7 tonnes of food waste has
been collected to date!
CASE
STUDY
SOMEONE TO DO THE LEG WORK ON
ENERGY PRICE SAVINGS - FOR FREE!
Introduced two years ago, Love Wimbledon
has offered BID payers free comparison price
services on utilities, telecoms, testing and
pest control. 43 businesses have switched providers all done
by the Meercat team. We continue to improve this service
and in 2016 will be launching new elements.
£93,000
AMOUNT SAVED
BY ONE BUSINESS
ON UTILITIES
•
28
SAVINGS
REALISED
£13,000
•
LOVEWIMBLEDON.ORG
LOVE WIMBLEDON | Services for Wimbledon
‘We had over twenty
different local musical
acts play in our town
centre, helping us
to encourage new
talent and benefit
the wider community.’
Danielle Cleobury,
Marketing and Events Manager
BEING RESPONSIBLE AND ACTIVE IN THE COMMUNITY
In 2015 we worked with many
community and arts organisations
and continue our aim to work in a
socially responsible framework on
behalf of our businesses by:
Hosting over sixty free community events on The
Piazza worth £30,000
Implementing a Chugger policy – working with charity
fundraisers on the street, reducing the amount of time
they are in town and where they can stand
Developing ties with our unique town centre cultural
destinations including The Polka, HMV Curzon, The
Odeon and New Wimbledon Theatre
Focusing on local products and traders at our markets
and at our events
Supporting local schools and community groups
including: Big Screen tennis astroturf sofas donated to a
local school for their playground and our art shed given
to Sustainable Merton for use on a community allotment
Promoting BID business fundraising and charity
events through social media
Bolstering relationships with local arts organisations
including Wimbledon BookFest, Wimbledon
International Music Festival, Wimbledon College of Art,
Merton Arts Trail, Merton Arts Team, Merton Music
Foundation, Wimbledon Studios and Workshop 305 to
generate activity in town
•
29
•
LOVEWIMBLEDON.ORG
FINANCIALS
Each year the Love Wimbledon Board of Directors approve an annual budget
to take forward the business plan for the year ahead. Annual audited accounts
are produced and are available to BID levy payers on request. The following is a
summary for the 2015/16 financial year.
INCOME
BID levy
INCOME
£531,761
£442,470
Income from Piazza activity
£43,465
Commercial income & interest
£23,716
Wimbledon Guide
£20,250
Affiliate membership
£1,860
EXPENDITURE
EXPENDITURE
£528,797
Attractive, Vibrant and Cared for
£141,418 (27%)
Connected, Represented, Promoted
£243,659 (44%)
Services to Businesses
Management and administration
Overhead Costs
Net Surplus
£71,386 (14%)
£21,914 (4%)
£59,420 (11%)
£2,964
Income is derived mainly from the BID levy payable by the BID members for the year
to March 31st, together with other contributions from landowners and excludes Value
Added Tax. All income received is wholly applied in furtherance of the BID objectives.
Value of additional activity leveraged in over £40K to include: hanging baskets
£14k, Piazza usage £5k, Tram advertising £10k, info desk rental £5k, use of various
boardrooms for meetings £3.5k and event radios £2k.
•
30
•
LOVEWIMBLEDON.ORG
LOVE WIMBLEDON | 2015/16 Summary
THE LOVE WIMBLEDON BID DISTRICT
2016/17 MAKING A DIFFERENCE
THE NEXT YEAR WE ARE INVESTING TO:
Improve public spaces
Keep Wimbledon businesses at the forefront of Crossrail 2 developments
Continue the partnership with the Police to reduce crime
Lobby to improve parking facilities and reduce costs
Deliver fun and innovative events
Provide cost reduction business services
THE LOVE WIMBLEDON
BID RENEWAL AUTUMN 2016
VOTE YES FOR THE VOICE OF BUSINESS
BID businesses have fed back the priorities for
Wimbledon in the next five years. This information
has informed our 2nd term BID proposal strategy
Vote to keep crime down, to keep events going and
retain an enviable shop and office occupancy rate
Vote to keep the town centre promoted, to save
money in waste, recycling and utilities and to have
a team to lobby on your behalf
KEY DATES:
May - July Businesses provide
voter details
22 Sept
Ballot papers released Voting starts
Vote to keep the vibrant, popular activities that
Wimbledon now has
20 Oct
Ballot closes 5pm Voting finishes
Vote to keep baskets and banners, and the Big
Screen tennis
21 Oct
Outcome of ballot
announced
And vote to make sure during Crossrail 2 there is a
voice for business
April 2017 Second BID term
commences
•
31
•
LOVEWIMBLEDON.ORG
BUSINESS IMPROVEMENT DISTRICT
Tuition House, 27-37 St George’s Road,
Wimbledon, London SW19 4EU
020 8619 2012
[email protected]
lovewimbledon.org
lovewimbledon
@lovewimbledon