GUND® SWEETNESS™ BEARS SUPPORT INFANT HEALTH
New Plush Collection Supports Pink & Blue for Babies, a March of Dimes® Initiative
EDISON, NJ – GUND, maker of the world’s most huggable plush and top quality gift products, is proud to introduce
Sweetness™, a collection of snow-white plush teddies that supports Pink & Blue for Babies, an initiative of the March of
Dimes to ensure all babies are born healthy.
“GUND is honored to be associated with the March of Dimes and to support their mission to improve the health of babies,”
said Jim Madonna, President of GUND. “Sweetness bears provide warmth and comfort to new arrivals while funding
groundbreaking research, community service and education programs that help prevent birth defects, premature birth and low
birthweight.”
Super-snuggly and oh so soft, Sweetness bears are made of snowy white, most huggable GUND plush. The 16" plush pals
are adorned with a satin and organza ribbon and a personalized hospital wristband. Offered in pink and blue, the removable
wristbands have a touch and close fastener and feature a space to record baby’s name, weight and birthday.
Sweetness bears are also available as plush rattles and pacifier clips. The 5.5" plush Sweetness Rattle is offered wearing a
pink or blue ribbon, while the 2" Sweetness Pacifier Clip comes with a pink or blue ribbon tether.
The babyGUND Sweetness collection will be available year-round. A portion of the proceeds from each sale will support the
March of Dimes initiative, Pink & Blue for Babies.
About GUND®
GUND is known worldwide for its top quality, soft and huggable plush designs and gift products. Award-winning GUND
products appeal to all ages, from infants up, and are perfect for both play and collecting. The 109 year old company is based
in Edison, New Jersey, and distributes throughout the United States and Canada as well as in Europe, Asia, Australia and
South America. GUND products may be found in gift, specialty, toy, book, museum and department stores and many other
retail outlets. To find your nearest retailer, visit: www.gund.com.
About March of Dimes®
The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing
birth defects, premature birth, and infant mortality. Founded in 1938, the March of Dimes funds programs of research, community services, education, and advocacy to save babies and in 2003 launched a campaign to address the increasing rate of
premature birth. For more information, visit the March of Dimes Web site at www.marchofdimes.com or its Spanish language
Web site at www.nacersano.org.
12/06