Visual Identity
Guidelines
Jigsaw visual identity guidelines
Welcome
Jigsaw is leading the change in youth mental
health. Through Research, Engagement and
Services, Jigsaw operates in conjunction with
the HSE and other partners. We represent
an innovative approach to promoting and
supporting youth mental health.
About Us
We were established in 2006 by Dr Tony Bates
as Headstrong: The National Centre for Youth
Mental Health. Our local services were called
Jigsaw. In 2016, we all became Jigsaw.
We exist to change how Ireland thinks about
and responds to young people’s mental health,
through Research, Engagement and Services.
We work with communities across Ireland in
providing mental health supports for young
people aged 12-25, and to change how Ireland
thinks about youth mental health.
Jigsaw and Young People
Through Research we deepen our
understanding of young people’s journeys, and
rigorously evaluate the benefits they derive
from our services. Our My World Survey was
the first national study of youth mental health.
Almost 15,000 young people took part in the
first My World Survey, and the data captured is
used to improve services and supports to meet
the needs of young people.
Through Engagement we work closely with
young people and their communities, including
them at every stage of design, planning and
recruitment. We support them to speak in their
own voice and together we work to influence
national policy and public discussion.
Through our Services we provide free,
confidential, brief mental health supports
for young people aged 12-25. Designed in
partnership with young people and staffed by
trained mental health professionals, we ensure
that our young people get the right help through
joined-up work with other services.
Jigsaw Services
Our first service opened its doors in Galway
in 2008. By 2011 we had grown to a total of
ten Jigsaw Services around the country,
including in counties Donegal, Kerry, Meath,
Offaly, Roscommon, and in Dublin in Clondalkin,
Dublin 15, North Fingal, and Tallaght. Up until
the end of 2015, our Jigsaw Services have
helped more than 13,000 young people to date.
We believe every community deserves a
Jigsaw Service, and we are working to make
this happen.
The success of our Services, built on
their strong foundation of Research and
Engagement, has led to Jigsaw becoming
the name that resonates with young people,
politicians and parents. A name strongly
associated with making a real difference to
the lives of young people within communities
across Ireland. This helped lead to the
achievement of a major milestone when in
2015 we were included in the HSE National
Service Plan.
In 2016, the year of our tenth anniversary, we
changed our name from Headstrong to Jigsaw.
This was in recognition of the incredible efforts
of our supporters, staff and Youth Advisory
Panels in making the name of our service ‘the
word’ in the national conversation about youth
mental health. We know that Jigsaw works.
Working together under the one name, we
aim to set the course for a future where every
community across Ireland will have access to
the support that Jigsaw offers – We are Jigsaw.
2
Jigsaw visual identity guidelines
THank
YOu
The Jigsaw
Communications Team
Without your involvement we cannot
communicate effectively. The Jigsaw
Communications Team is here to support you.
Sign-off is required on all material before
production, so remember to build in time for
this process. Everything we print or publicise
helps to build our national brand. Your input
is vitally important to make this happen. We
are all a part of this innovative movement for
youth mental health. Consistency builds our
Jigsaw brand, thanks for playing your part.
For any questions relating to the guidelines,
please contact the Jigsaw Communications
Team on 01 472 7010.
3
Jigsaw
works.
Jigsaw visual identity guidelines
Who
Where
Jigsaw is The National Centre for Youth
Mental Health and exists to change how
Ireland thinks about and responds to young
people’s mental health, through Research,
Engagement and Services.
We operate Jigsaw Services in 10 local
communities around the country, counties
Donegal, Galway, Kerry, Meath, Offaly,
Roscommon, and in Dublin in Clondalkin,
Dublin 15, North Fingal, and Tallaght. We
have several more Jigsaw Services in
development. Our Research, Engagement,
National Jigsaw Services, and support teams
are based at our National Office in Dublin.
We recognise that young people,
communities and government all have a role
and contribution in developing a supportive
environment to foster mental health in young
people. We strive to innovate, challenge
and apply best practice in youth mental
health across Ireland. As an evidence-led
organisation we research and evaluate all of
our activities.
Why
What’s the difference between our legal
name and our trading name?
What
Through Research we deepen our
understanding of young people’s journeys,
and rigorously evaluate the benefits they
derive from our services.
Through Engagement we work closely
with young people and their communities,
including them at every stage of design,
planning and recruitment. We support
them to speak in their own voice and together
we work to influence national policy and
public discussion.
Through our services we provide free
confidential, brief mental health supports
for young people aged 12-25. We build
knowledge, awareness and capacity within
the local community through workshops
and training. Evidence-based, established
within local communities, designed in
partnership with young people, and staffed
by trained mental health professionals, our
services ensure that our young people get
the right help through joined-up work with
other services.
We know from our research that young
people are experiencing high levels of
distress, and don’t know where to turn for
help. Evidence that shows most serious
mental health issues in later life start from
problems in adolescence (12–25 years) and
that if young people get help to deal with
issues early they can avoid developing
serious mental health problems.
Jigsaw gives young people a voice to talk
about their concerns and find solutions that
work for them. We provide somewhere to
turn to, and someone to talk to.
they live.
The National Centre for Youth Mental Health
CLG (Company Limited by Guarantee) is our
legal name under which we are registered
with the Companies Registration Office.
Jigsaw is our trading name, the name under
which we promote our work and services to
the general public. It’s Jigsaw that we use
when talking about the work we do and
why we do it.
Jigsaw ensures that young people get
the right help through joined-up work
with other services.
Jigsaw unites communities to listen to
and work with young people. This helps young
people to feel more connected to where
4
Our brand
These guidelines have been produced
to help communicate our brand
values. We are clear headed, strong
minded and brave hearted.
Jigsaw visual identity guidelines
The Jigsaw logotype seen on page 7 was
designed to reflect what is at the heart of
our organisation: young people.
Young people have potential, energy, creativity,
boldness and sometimes they face challenges
in ways that are unique to them. The identity
embraces difference and stands proud,
echoing the sentiment that it is okay to talk
about and seek help for youth mental health.
The logotype uses letterforms that are not
uniform, they are individual and different,
however they stand together in a unifying
solid group. They reflect different stories and
different conversations.
Visual applications of the brand must follow
the Identity Guidelines to ensure all our
communications are consistent. Consistent
visual communication allows us to be
recognised and clearly understood by those
we support and those who support us.
Please read the guidelines carefully before
using versions of the logotype, which are
available in formats compatible with Mac and
PC. For more details on file formats available,
see page 35.
For any questions relating to the guidelines,
please contact the Jigsaw Communications
Team on 01 472 7010.
CONFIDENT
5
Contents
Jigsaw visual identity guidelines
The Jigsaw logotype
The Jigsaw logotype in black The Jigsaw logotype in white Clearance and minimum size Do’s & Don’ts 7
8
9
10
11
The Jigsaw Services logotype
12
The Jigsaw Services logotype in black 13
The Jigsaw Services logotype in white 14
Clearance and minimum size 15
Do’s & Don’ts 16
LOOK
Our boilerplate
17 – 18
Our Colours
19 – 20
Typography 21 – 22
Conversations
24 – 25
Stationery: National Level
26 – 28
Stationery: Jigsaw Services
29 – 30
Roll-ups31
Other Applications of the
Visual Identity
Environmental Graphics
File formats available
32 – 33
34
35
6
The Jigsaw logotype
Jigsaw visual identity guidelines
The logotype in colour
The Jigsaw logotype forms part of our
overall visual identity and communicates our
personality to our audience.
The full colour logo and tagline is the preferred
option for all communication materials and
should appear on a white background.
Jigsaw without the tagline can be used in
limited circumstances, namely for internal and
external signage in Jigsaw Services.
The Jigsaw logotype has been designed for on
screen and print. CMYK files are used for full
colour print. RGB files are used for on screen.
Please note that Pantone references are
provided where their use is recommended.
Please refer to page 14 for detailed
information on the full colour palette.
The horizontal version of the logotype
shown may be used when minimal vertical
height is available.
7
The Jigsaw logotype in black
Jigsaw visual identity guidelines
The logotype in black
The logotype in black can be used for
production of promotional materials where
the printing of colour is not appropriate.
This is to be used only when necessary:
e.g. fax or newspaper.
The horizontal version of the logotype
shown may be used when minimal vertical
height is available.
8
The Jigsaw logotype in white
Jigsaw visual identity guidelines
The logotype in white
The logotype can be used in white and works
well on any of the colours from our colour
palette on page 14.
The white version of the logo is particularly
applicable on clothing and other coloured
merchandising where the full colour logo
would otherwise not be seen as clearly.
The horizontal version of the logotype
shown may be used when minimal vertical
height is available.
9
9
Clearance and minimum size
Jigsaw visual identity guidelines
<
Clearance and minimum size
x
>
x
x
<
>
<
x
To ensure visibility, the Jigsaw logotype should
be kept clear of competing text, images and
graphics. It must be surrounded on all sides by
adequate clear space.
The illustration opposite shows the minimum
areas of clear space that should surround
the logotype. The clear space is relative to
the height of the Jigsaw text and is shown
here as ‘x’.
Where possible, we recommend that the
space around the logo should be greater than
that shown. It should never be less.
<
<
x
The minimum size of the logotype with
tagline is 10mm high as illustrated below.
10mm
>
>
10
>
Do’s & don’ts
Jigsaw visual identity guidelines
Consistent and correct
use of the logotype
It is important that the Jigsaw logotype is used
correctly and consistently in all applications.
Never change the colour
Never place on a background
that compromises legibility
Do not distort or stretch
in any way
If it is altered in any way, the impact and
recognition of the brand will be compromised.
The full colour version of the logotype must
only be reproduced on a white background.
JIGSAW
Do not rotate
Do not reposition tagline
Do not place logotype on colours
that do not provide contrast
Do reverse logotype when
contrast is insufficient.
It must never appear on a dark coloured or
patterned background because this would
compromise clarity.
Do not substitute fonts
11
The Jigsaw Services logotype
Jigsaw visual identity guidelines
The Jigsaw Services
logotype in colour
The Jigsaw Services logotypes are created
using Local Gothic and the orange and blue
from the colour palette. The tagline is in
7540 grey.
The Jigsaw Services logotypes are for use with
materials specific to the individual services, or
for activities organised by individual services.
For materials or activities that involve more
than one service, the national Jigsaw logotype
should be used. For example, if Jigsaw
Clondalkin and Jigsaw Tallaght work together
on an event, for promotional materials you
would use the national Jigsaw logotype, rather
than using both Jigsaw Services logotypes.
The tagline should always appear in
conjunction with the logotype.
When creating a new Jigsaw Services
logotype, the communications team
should take care to choose across the
varying letterforms available within Local
Gothic to allow for a logotype that is
balanced in appearance.
See the full range of letterforms available
on page 22.
12
The Jigsaw Services logotype in black
Jigsaw visual identity guidelines
The Jigsaw Services
logotype in black
The logo type in black can be used for
production of promotional materials where
the printing of colour is not appropriate.
This is to be used only when necessary:
e.g. fax or newspaper.
13
Jigsaw visual identity guidelines
The Jigsaw Services logotype in white
Jigsaw visual identity guidelines
The Jigsaw Services
logotype in white
The logotype can be used in white and works
well on any of the colours from our colour
palette on page 14.
The white version of the logo is particularly
applicable on clothing and other coloured
merchandising where the full colour logo
would otherwise not be seen as clearly.
14
Clearance and minimum size
of the Jigsaw Services logotype
Jigsaw visual identity guidelines
<
Clearance and minimum size
x
>
x
x
<
>
<
x
To ensure visibility, the Jigsaw Services
logotype should be kept clear of competing
text, images and graphics. It must be
surrounded on all sides by adequate clear
space.
The illustration opposite shows the minimum
areas of clear space that should surround
the logotype. The clear space is relative to
the height of the Jigsaw text and is shown
here as ‘x’.
Where possible, we recommend that the
space around the logo should be greater than
that shown. It should never be less.
<
<
x
The minimum size of the logotype with
tagline is 15mm high as illustrated below.
>
15mm
>
15
>
Do’s & don’ts
Jigsaw visual identity guidelines
Consistent and correct
use of the logotype
It is important that the Jigsaw Services
logotype is used correctly and consistently in
all applications.
Never change the colour
Never place on a background
that compromises legibility
Do not distort or stretch
in any way
JIGSAW
MEATH
Do not rotate
Do not reposition tagline
Do not place logotype on colours
that do not provide contrast
Do reverse logotype when
contrast is insufficient.
If it is altered in any way, the impact and
recognition of the brand will be compromised.
The full colour version of the logotype must
only be reproduced on a white background.
It must never appear on a dark coloured or
patterned background because this would
compromise clarity.
Do not substitute fonts
16
Our Boilerplate
Research | Engagement | Services
Jigsaw visual identity guidelines
A ‘boilerplate’ in marketing, public relations and
communications refers to an organisation’s
standard description that is used repeatedly
without change. The Jigsaw boilerplate is
concise and offers an “in a nutshell” description
of our organisation.
The Jigsaw boilerplate is an important part
of our visual identity and should be used on all
of our communications except for Jigsaw
Services material directed toward the young
people we support.
We have designed a standard positioning
structure and display layout for the boilerplate,
see page 18.
17
Application of our Boilerplate
Jigsaw visual identity guidelines
Just above fold line
on a letterhead.
Jigsaw National: Report Cover
Jigsaw Services: Letterhead
Primary Care Centre
Golf Links Road
Roscommon Town
T 090 666 5087
E [email protected]
06 March 2014
ANNUAL REPORT 2015
an
nuAl
T
R
2015
Ruth Martin
Graphic Designer
Red Dog
23 Blackpitts
Dublin 8
www.jigsaw.ie/roscommon
Research | Engagement | Services
Fold
Dear Ruth,
Subject reference.
Correspondence plays an important part in shaping the image of your company with your clients.
That is why every letter should be typed carefully according to simple, consistent rules; Every line
of type starts on the left hand margin that is 18mm from the edge of the sheet.
The other margins should be set at these measurements:
Top margin - 55mm
Left hand margin - 18mm
Right hand margin - 40mm
Bottom margin - 50mm
Every letter should be folded at the base line of the ‘conversation’ graphic this is to ensure correct
presentation and fit within a DL envelope.
The typeface should no larger than 10 point on any part of the letter. [This letter is typed in Arial 9pt/11pt].
Capital letters should not be used to form whole words, but lower case type can be made bold or
underlined if you wish to draw attention to them. Single spacing should also be used.
Omit all punctuation in references, addresses and headings except when essential to
reading sense.
Your co-operation in following these typing rules will help create a better impression with your clients and
ensure your investment in your communications is maintained consistently throughout your organisation.
Fold
Your sincerely
T. Crooks and A. Greatley
Directors
Partner strip
Together with
+
Research | Engagement | Services
Bottom right position
18
oUr
colours
Jigsaw visual identity guidelines
Logo colour palette
Pantone 144u
Pantone 7540u
r 243 / g 139 / b 60
r112/ g 116 / b 124
c 0 /m 43 /y 90 /k 0
c 57 /m 46 /y 38/k 11
Hex #f38b3c
Hex #70747c
Colour breakdowns
Please refer to the Pantone and CMYK versions for print,
and the RGB and Hex values for screen (including web,
PowerPoint presentations and TV advertising).
Please use 70% black for body copy.
Please use the RGB values provided for the creation
of colours in Microsoft Office applications.
Primary colour palette
Pantone 144u
Pantone 7406u
Pantone 306u
Pantone 519u
r 243 / g 139 / b 60
r241/ g 184 / b 40
r 0 / g 180 / b 228
r 119 / g 93 / b 122
c 0 /m 43 /y 90 /k 0
c 1 /m 17 /y 93/k 3
c 74 /m 0 /y 10 /k 0
c 40 /m 63 /y 9 /k 35
Hex #f38b3c
Hex #f1b828
Hex #00b4e4
Hex #775d7a
Background colour palette
Additional colour palette mainly for web use
Pantone 443u
Pantone 7540u
Pantone 548u
Pantone 7750u
r 143 / g 154/ b 155
r112/ g 116 / b 124
r 62 / g 94 / b 111
r 119 / g 122 / b 97
c 29 /m 9 /y 16 /k 26
c 57 /m 46 /y 38/k 11
c 98 /m 27 /y 32 /k 46
c 11 /m 0/y 72 /k 60
Hex #8F9A9B
Hex #70747c
Hex #025E6F
Hex #777A61
Colour palette
Colour usage
Our logo colour palette and primary colour
palette can be used in print and online
communications. This includes Jigsaw Services
communications such as posters, leaflets,
signage and also the Jigsaw website. These
colours work best on a white background.
Our background colour palette, should be
reserved for high level documents such as
the annual report. The greys work well as
background colours, combined with display text
from the primary colour palette.
Our additional colour palette should be
reserved for online usage, or in print where
additional colours are required for graphics
such as maps, bar charts and pie charts.
Please ensure that there is enough contrast
between the background colour and display
text colours, to ensure maximum legibility.
See examples of these palettes in practice on
page 20.
19
Application of colour palettes
Jigsaw visual identity guidelines
Jigsaw colour palettes in use
Primary palette in use for Jigsaw Services publications
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In high level documents such as an Annual
Report, the background palette can be used
together with the primary palette.
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Tempor id. Malesuada et venenatis elit
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pretium a, vulputate a quam. Nunc eget
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tempor. Cum sociis natoque penatibus et
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Together with
In most Jigsaw publications the primary
colour palette is predominantly used on a
white background.
Care should be taken on how colour is used,
perhaps using all or a bigger selection of
colour on a cover while selecting one or two
colours on the inside.
Together with
+
+
Background palette in use for Jigsaw National publications
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2015 ten
ANNUAL REPORT 2015
an
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Research | Engagement | Services
All palettes in use
We are working on developing photography
guidelines on how best to use imagery for our
materials. In the meantime, if you’re planning
on using any imagery, contact the Jigsaw
Communications Team for guidance on
01 472 7010.
STUDY OF YOUTH MENTAL
HEALTH IN IRELAND
Research | Engagement | Services
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20
Typography
Jigsaw visual identity guidelines
Display typeface
Typography
Display typeface
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Malesuada et venenatis elit cursus.
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a, vulputate a quam. Nunc eget est vitae
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sociis natoque penatibus et magnis dis
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Tempor id. Malesuada et venenatis elit
cursus. Aliquam odio orci, malesuada ac
pretium a, vulputate a quam. Nunc eget
est vitae justo congue sodales.
Mauris pretium elit sed justo convallis
volutpat. Cum sociis natoque penatibus
et magnis dis parturient montes, nascetur
ridiculus mus. Vestibulum nec augue eu
diam semper adipiscing in vel lectus.
Mauris pretium elit sed justo convallis
Volutpat. Cum sociis natoque penatibus
Et magnis dis parturient montes,
Ridiculus mus. Vestibulum nec augue eu
Diam semper adipiscing in vel lectus.
Sed leo elit, egestas a aliquam mattis,
tempor. Cum sociis natoque penatibus et
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Together with
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Highlight text
Body text
Sub heading
To maintain a consistent typographic look
throughout all professionally printed
Jigsaw communications, it is necessary
to use typefaces that are compatible with
the logotype.
We have carefully chosen fonts for use in
Jigsaw communications.
Local Gothic
The typeface Local Gothic should be used for
display type and large headings that create
interest. It should never be used as body text.
Display type is used to entice a reader into text
copy, to create a mood or feeling, or to announce
important information. They are intended to
stand out.
Apex New
Apex New can be used by professional
designers for body text, sub headings and
highlight text and should be set no smaller than
9pt on 11pt leading. Jigsaw staff, producing work
in-house may substitute with the font Calibri
which comes as standard and does not require
purchasing. Please see page 23.
Text typefaces are easy to read in long blocks
of copy. They are designed to be legible and
readable at small sizes.
21
Typography
Jigsaw visual identity guidelines
LOCAL GOTHIC for Display Text
Typography
This font has varying letterforms which give it a uniqueness and a sense of individuality.
Local Gothic was designed by Schwartzco, Inc.
based in New York. It is characterised by its
varying letterforms which give it a uniqueness
and a sense of individuality.
Aa Bb Cc Dd Ee� Ff Gg�
Hh Ii� Jj Kk Ll Mm Nn
Oo�� Pp Qq Rr� Ss�
Tt Uu Vv Ww Xx Yy Zz
It also has a weight to it that shows it dares to
be different.
Local Gothic is available through the Jigsaw
Communications Team.
* As the font is such an integral part of
our visual brand it is very important that
you do not veer off the guidelines. Make
sure you get approval from the Jigsaw
Communications Team if using this
font in any materials.
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Display text +
22
Typography continued
Jigsaw visual identity guidelines
APEX NEW for Body Text
Typography
ABCDEFGHJKLMN
OPQRSTUVWXYZ
abcdefghjklmn
opqrstuvwxyz
Apex New, an elegant contemporary sans serif
was created in 2006 by constellation type
foundry.
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Cum sociis natoque penatibus et magnis
dis parturient montes, nascetur ridiculus
mus. Vestibulum nec augue eu diam
semper adipiscing in vel lectus. Sed leo
elit, egestas a aliquam mattis, tempor id.
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Call in.
Aliquam odio orci, malesuada ac
pretium a, vulputate a quam. Nunc eget
est vitae justo congue sodales. Mauris
pretium elit sed justo convallis.
Cum sociis natoque penatibus et magnis
dis parturient montes, nascetur ridiculus
mus. Vestibulum nec augue eu diam
semper adipiscing in vel lectus. Sed leo
elit, egestas a aliquam mattis, tempor id.
Malesuada et venenatis elit cursus.
Aliquam odio orci, malesuada ac pretium
a, vulputate a quam. Nunc eget est vitae
justo congue sodales. Mauris pretium
elit sed justo convallis volutpat. Cum
sociis natoque penatibus et magnis dis
parturient montes, nascetur ridiculus
mus. Vestibulum nec augue eu diam
semper adipiscing in vel lectus.
U
Get free & confidential services
Tempor id. Malesuada et venenatis elit
cursus. Aliquam odio orci, malesuada ac
pretium a, vulputate a quam. Nunc eget
est vitae justo congue sodales.
Mauris pretium elit sed justo convallis
volutpat. Cum sociis natoque penatibus
et magnis dis parturient montes, nascetur
ridiculus mus. Vestibulum nec augue eu
diam semper adipiscing in vel lectus.
Mauris pretium elit sed justo convallis
Volutpat. Cum sociis natoque penatibus
Et magnis dis parturient montes,
Ridiculus mus. Vestibulum nec augue eu
Diam semper adipiscing in vel lectus.
Sed leo elit, egestas a aliquam mattis,
tempor. Cum sociis natoque penatibus et
magnis dis parturient montes, nascetur
ridiculus mus. Vestibulum nec augue eu
Text typeface
Apex New is available through the Jigsaw
Communications Team.
If for some reason Apex New cannot be
obtained, for example in Jigsaw local services,
the body text can be set in Calibri.
CALIBRI as an alternative option for
Body Text (when Apex cannot be obtained)
ABCDEFGHJKLMN
OPQRSTUVWXYZ
abcdefghjklmn
opqrstuvwxyz
23
Jigsaw Services ‘Conversation’
Jigsaw visual identity guidelines
This typographic illustration, referred to as
the ‘Jigsaw Services Conversation’, can be used
by any Jigsaw Service.
It was crafted to describe what a Jigsaw
Service has to offer to a young person, to put
their mind at rest and to be inviting.
The ‘Jigsaw Services Conversation’ is available
for Mac and PC.
Please feel free to use the ‘Conversation’ as
shown. You may also use a smaller selection of
the words, but care should be taken when used
at larger sizes in Jigsaw Service interiors. Use
one or two colours only, in this instance.
24
National ‘Conversation’
Jigsaw visual identity guidelines
This typographic illustration, referred to as
the ‘National Conversation’, can be used
by Jigsaw at the National Office and on
communications that are supporting
national activities and campaigns.
eVIDeNce hOPe
INNOVATIVE
Youth-Led cOmMunItY
eMPowERING
It was crafted to describe the organisation
in its entirety, covering the three areas of
Research, Engagement and Services. It
reflects our work and our conversation with all
in Irish society, from government, our partners
in health and communities, to parents, youth
groups and individuals.
It should be used in printed and online
communications as a way of introducing
ourselves to our audience.
The ‘National Conversation’ should not be
used by Jigsaw Services. The ‘Jigsaw Services
Conversation’ is available for use by Jigsaw
Services for materials targeted at the young
people we support, see page 24.
25
Stationery
Jigsaw visual identity guidelines
THE IMPORTANCE OF STATIONERY
& HOW A LETTER IS COMPOSED
SHOULD NOT BE UNDERESTIMATED.
The following pages show examples of the
application of the visual identity across the
stationery suite and tips on setting up a letter.
ch 2014
John Smith
Job Title
T 01 464 9350
E [email protected]
06 Mar
County Hall
Block 3
Tallaght
Dublin 24
ntre
Care Ce
Primary Road
s
Golf Link on Town
m
Roscom 5087
6
T 090 66 [email protected]
E roscom
mon
/r oscom
gsaw.ie
www.ji
artin
Ruth M esigner
ic D
Graph
og
D
Red
tts
www.jigsaw.ie/roscommon
Blackpi
23
8
lin
ub
D
clients.
ith your ry line
pany w
ve
ur com tent rules; E
yo
of
age
consis
the im
simple, sheet.
aping
rding to
rt in sh
the
.
ant pa
lly acco the edge of
ference s an import typed carefu
re
om
fr
ct
e play should be
Subje
18mm
ondenc
that is
r
Corresp hy every lette hand margin
ft
w
ments:
That is arts on the le
easure
m
e
es
st
t at th
of type
ld be se
Fairgreen Road
ou
sh
gins
Galway City
her mar
The ot
T 091 549 252
ect
m
m
re corr
- 55
E [email protected]
n
m
gi
m
to ensu
ar
Top m
gin - 18 mm
c this is
graphi
nd mar
40
n’
io
n
at
gi
Left ha
t].
www.jigsaw.ie/galway
vers
nd mar
m
l 9pt/11p
the ‘con
Right ha argin - 50m
d in Aria
line of
m
r is type e bold or
e base
th
tte
le
Bottom
at
s
mad
r. [Thi
folded
lope.
can be
e lette
ould be
DL enve
.
rt of th er case type
letter sh d fit within a
any pa
w
be used
Every
an
point on words, but lo should also
tation
10
en
g
an
es
le
in
th
pr
who
spac
rger
la
e
to
rm
l
gl
fo
ia
no
in
nt
em. S
used to
should
n esse
not be attention to th
peface
pt whe
The ty
should
gs exce
and
to draw
l letters
headin
clients
Capita d if you wish
s and
n.
se
ith your
es
ne
sion w ur organisatio
, addr
es
es
pr
underli
nc
im
yo
re
r
in refe
a bette
ughout
ly thro
tuation
create
nt
nc
lp
te
pu
he
is
l
cons
s will
Omit al
e.
ng rule
ntained
g sens
ese typi ations is mai
readin
ic
wing th
in follo our commun
ration
uth,
Dear R
26
The Jigsaw Letterhead
r�
uare
tland Sq
16 Wes reet, Dublin
St
Pearse
land
Ire
,
O
D02 V59 2 7010
1 47
T +353
jigsaw.ie
E info@
gsaw.ie
www.ji
rvices
ent | Se
gagem
ch | En
Resear
E
sE
Jigsaw visual identity guidelines
Letterhead
Each Jigsaw Service has their own unique
Letterhead containing their Jigsaw Service
logo, see page 29.
Letter writing tips and margin information
appears in your Word Template. Use existing
Word templates as a guide.
43
ag ht y.
CHY 17
, A . Ger
Charit y
oloney
gistered
ell, M. M
1016. Re
E. Farr
, no. 42
affney,
lin
G
ub
E.
,
ks
in D
G. Spar
gistered
S. R yan,
gsaw, re
O’Hara,
h ltd. Ji
l Healt
ooks, P.
rs: T. Cr
h Menta
to
ut
ec
Yo
ir
r
D
fo
l Centre
Nationa
9.
27
The Jigsaw Compliment Slip
and Business Card
Jigsaw visual identity guidelines
Compliment Slip
The Jigsaw Compliment Slip is for use by
Jigsaw staff at the Jigsaw National Office.
EN
Name
Title
Research | Engagement | Services
M+ 087 123 4567
T +353 1 472 7 010
E [email protected]
16 Westland Square
Pearse Street, Dublin
D02 V59O, Ireland
Similar to the letterheads, there are three
versions of the Compliment Slip.
www.jigsaw.ie
Business Card
16 Westland Square
Pearse Street, Dublin
D02 V59O, Ireland
T +353 1 472 7010
E [email protected]
www.jigsaw.ie
Research | Engagement | Services
The Jigsaw Business Card is for use by Jigsaw
staff at the Jigsaw National Office.
Printed both sides with multiple backs
available. Please contact the Jigsaw
Communications Team on 01 472 7010 for
artwork files.
28
The Jigsaw Services Letterhead
Jigsaw visual identity guidelines
Primary Care Centre
Golf Links Road
Roscommon Town
T 090 666 5087
E [email protected]
06 March 2014
Ruth Martin
Graphic Designer
Red Dog
23 Blackpitts
Dublin 8
All Jigsaw Services Letterheads display
the unique logotype of their individual
Jigsaw Service.
www.jigsaw.ie/roscommon
Research | Engagement | Services
Fold
Dear Ruth,
Subject reference.
Correspondence plays an important part in shaping the image of your company with your clients.
That is why every letter should be typed carefully according to simple, consistent rules; Every line
of type starts on the left hand margin that is 18mm from the edge of the sheet.
Please note the inclusion of the Partner strip
at the base of the page. Relevant logos can be
inserted here and must appear no larger than
the HSE logo and not beyond the right margin
of the letter.
Letter writing tips and margin information
appears in your Word Template.
The other margins should be set at these measurements:
Top margin - 55mm
Left hand margin - 18mm
Right hand margin - 40mm
Bottom margin - 50mm
Use existing Word templates as a guide.
Every letter should be folded at the base line of the ‘conversation’ graphic this is to ensure correct
presentation and fit within a DL envelope.
The typeface should no larger than 10 point on any part of the letter. [This letter is typed in Arial 9pt/11pt].
Capital letters should not be used to form whole words, but lower case type can be made bold or
underlined if you wish to draw attention to them. Single spacing should also be used.
Omit all punctuation in references, addresses and headings except when essential to
reading sense.
Your co-operation in following these typing rules will help create a better impression with your clients and
ensure your investment in your communications is maintained consistently throughout your organisation.
Fold
Your sincerely
T. Crooks and A. Greatley
Directors
Partner strip
Together with
+
29
The Jigsaw Services Compliment Slip
and Business Card
Jigsaw visual identity guidelines
Compliment Slip
Similar to the letterheads, there are
four versions of the compliment slip.
Primary Care Centre
Golf Links Road
Roscommon Town
T 090 666 5087
E [email protected]
www.jigsaw.ie/roscommon
Unit A1
Edward Court
Tralee
T 066 718 6785
E [email protected]
www.jigsaw.ie/kerry
Business Card
Printed both sides with multiple backs
available. Please contact the Jigsaw
Communications Team on 01 472 7010
for artwork files.
Business cards
www.jigsaw.ie/roscommon
www.jigsaw.ie/roscommon
www.jigsaw.ie/roscommon
Dr. Tony Bates
Founding Director
T +353 ? ??? ????
F +353 ? ??? ????
E [email protected]
Roscommon Primary Care Centre
Golf Links Road
Roscommon Town
Front of generic business card
Back of generic business card
Back of staff business card
Back of staff business card
30
Roll ups/ display stands
Jigsaw Services Rollup:
‘Conversation’ illustration
Jigsaw visual identity guidelines
Jigsaw National Rollup:
‘National Conversation’ illustration
Display Stands
For Jigsaw Services, the ‘Jigsaw Service
Conversation’ is used on a white background
with the individual services logotype (see
example).
Research | Engagement | Services
www.jigsaw.ie/dublin15
www.jigsaw.ie
For Jigsaw, the ‘National Conversation’ is
used on the grey background with the Jigsaw
logotype and boilerplate (see example).
Remember to include the web address.
Artwork is available from the Jigsaw
Communications Team, contact 01 472 7010.
Ve
eV
COMmun
C
lISteNInVolv
ThS
sT
www.jigsaw.ie/dublin15
31
Other applications of the visual identity
Jigsaw logotype with tagline
should always appear and
be placed in a prominent
position. Take care not to use
it too large.
Jigsaw visual identity guidelines
The ‘Conversation’
can appear as a strong graphic
element, but take care that
it is given space allowing the
colour of the item to play its
part in making the message
easier to read.
The logotype with tagline should be prominent
but not oversized. It can appear with other
graphic elements that create impact, for
example, with the ‘Conversation’ or the
Jigsaw logotype without the tagline.
Registered Charity CHY 17439
Registered Charity Number
to be included for fundraising
purposes
Registered Charity CHY 17439
The logotype with tagline is the preferred
option for promotional materials. Please
refer to the clearance and minimum size
information on pages 10 and 15 for guidance on
logo placement. It can be used in full colour on
white backgrounds, or in white as shown.
The Jigsaw logotype
without tagline can appear
as a graphic element, only
because the preferred
logotype with tagline appears
on the front.
Registered Charity Number (Registered
Charity CHY 17439) should be included on
merchandise that is to be used for
fundraising purposes.
Printing the visual identity
Different print processes require different
print specifications. Your service provider
should provide you with a print specification
so that you can provide the correct logo
file type.
Note: Very small text is difficult to replicate
exactly with embroidery – please ensure
the logo is used at a size that will
reproduce properly.
32
Other applications of the visual identity
Jigsaw visual identity guidelines
The Jigsaw logotype
without tagline can appear
as a graphic element, only
because the preferred
logotype with tagline appears
on the side.
where’�
your
head at?
33
Environmental graphics
Jigsaw visual identity guidelines
Environmental Graphics
The interiors and exteriors of our Jigsaw
Services provides great scope for the public
expression of the brand. Care should be taken
to respect the surrounding streetscape/
architecture.
The ‘Conversation’ can be employed effectively here. Words can be taken from it and placed
for greatest impact and relevance.
All colours can be used, but should be done
sparingly, sometimes it may be more appropriate to choose a single colour as below.
The ‘conversation’ elements should be used in
a single colour only on window decals.
More detailed interior guidelines are available
from the Jigsaw Communications Team, contact 01 472 7010.
34
File formats available
Folder:
Jigsaw logotype
Folder:
Jigsaw Local Service logotypes
Professionally printed documents:
Digital files for:
Professionally printed documents
Inhouse printed files and
screen only
JIGSAW_LOGO_EPS
Jigsaw_pantone.eps
Jigsaw_tag_pantone.eps
Jigsaw_cmyk.eps
Jigsaw_tag_cmyk.eps
Jigsaw_black.eps
Jigsaw_tag_black.eps
Jigsaw_white.eps
Jigsaw_tag_white.eps
Jigsaw_tag_horizontal_cmyk.eps
Jigsaw_tag_horizontal_black.eps
Jigsaw_tag_horizontal_white.eps
Inhouse printed files and screen:
Clondalkin Folder
Donegal Folder
Dublin 15 Folder
Galway Folder
Kerry Folder
Meath Folder
North Fingal Folder
Offaly Folder
Roscommon Folder
Tallaght Folder
JIGSAW_LOGO_JPG
Jigsaw_colour.jpg
Jigsaw_black.jpg
jigsaw_tag_colour.jpg
jigsaw_tag_black.jpg
jigsaw_tag_horizotal_colour.jpg
jigsaw_tag_horizotal_black.jpg
Folder:
Conversation
Screen only:
Folder:
Leading the Change
JIGSAW_LOGO_PNG
Jigsaw_colour.png
Jigsaw_black.png
Jigsaw_white.png
Jigsaw_tag_white.png
jigsaw_tag_colour.png
jigsaw_tag_black.png
jigsaw_tag_horizontal_colour.png
jigsaw_tag_horizontal_black.png
jigsaw_tag_horizontal_white.png
Jigsaw visual identity guidelines
Digital files for:
Professionally printed documents
Colour and white versions
Digital files for:
Professionally printed documents
Colour and white versions
35
Jigsaw visual identity guidelines
V.1.0 April 2016
Contact
If you require any further guidance on the
Jigsaw identity please contact:
Jigsaw Communications Team
T + +353 1 472 7010
Jigsaw reserve the right to update, change and
modify any information contained in these
branding guidelines.
36