ANALYTICS | TECHNOLOGY | INSIGHTS
WAKE ME
UP BEFORE
OCTOBER ENDS
DELIVER A HIT THIS HOLIDAY SEASON
Starting to feel the winter blues?
Nothing like a good deal to get you through.
Though there is a while for the ‘retail craze’
to kick off, the year’s most important
shopping days will be here soon. Media iQ
can help you beat the blues and make the
most of Black Friday and Cyber Monday with
our ‘Black Fri-Cyber Mon’ package and will
provide actionable insights throughout.
*
For all campaigns booked in October and November, with a
minimum spend of £20,000 @ £10CPM we’ll offer
•
15% added value;
•
Full creative build free of charge*
•
Full, rich post campaign insights
Contact [email protected] for more details and quote
#MiQBlack in the subject line.
Note: Black Friday-Cyber Monday campaign activity can run
from Thursday to Tuesday or Friday to Monday.
* “Media iQ Engage formats” or equivalent
ANALYTICS | TECHNOLOGY | INSIGHTS
WAKE ME UP BEFORE OCTOBER ENDS
PACKAGE DETAILS
CUSTOM AUDIENCE SEGMENTS & CONTEXTUAL TARGETING
We have created exclusive MEDIA iQ ‘Black Fri-Cyber Mon’ audience segments and target based on (not limited to
the following and can be customized) the following categories:
• Fashion &Accessories
• Gadgets & Home Electronics
• Food &Beverages
• Gaming
• Luxury items
• Health & Fitness
• Home& Garden
• Furniture/DIY
CUSTOM TARGETING STRATEGIES
We will also create custom audience segments of users and build targeting strategies based on their attributes and
shopping behaviour. We can segment the audiences based on:
• Keywords (the terms they have searched for),
• Age
• Domains (the domains they have visited),
• Income
• Context (the content they have been reading online),
• Gender
• TOD (their browsing times)
• Ethnicity
• Device
LOCATION TARGETING/GEO-TARGETING AROUND STORES
We can target by postcode around your offline stores.
We will segment audiences based on their demographics like age, income, gender, ethnicity; the terms they have
searched for, the domains they have visited, the content they have been reading online, their browsing times etc. and
create different targeting strategies.
SOCIAL SYNC STRATEGY
Unify your message – We can sync display activity with your ‘Black Friday/Cyber Monday’ social media campaign
Sentiment Analysis – We can also sync it with region-wise twitter sentiments around Black Friday / Cyber Monday
offers on twitter.
TV SYNC STRATEGY
• Conquest your competitor-We will run a conquesting strategy by syncing with your competitors TV ad’s and
beating them at their own offers.
• Unify your message – We can sync display activity with your ‘Black Friday/Cyber Monday’ TV campaigns.
[email protected]
EUROPE | NORTH AMERICA | ASIA
WWW.MEDIAIQDIGITAL.COM