Find the needle in the
haystack and turn it into
a missile
Ubermetrics Technologies is a leading provider of media
monitoring technology. We analyze public information streams
across sources to identify emerging risks, potentials, and
trends to help companies optimize their business response.
Our product, Ubermetrics Delta, is built on the belief that every
company should be armed with the best information possible
to support and guide their business decisions. That‘s why we
developed a high-performance stream processing engine that
combines natural language processing (NLP), text mining and
statistical algorithms to extract the most relevant documents,
facts and statistics to help companies make the best decision
on the critical facts they need to know. Delta extracts data from
400 million online sources, more than 1.000 print publications,
1.000 podcasts, and the 100 most relevant TV and Radio
channels.
Ubermetrics helps companies across industries and
departments by monitoring, e.g., company image, supply
chains, and customer satisfaction.
Ad-hoc
Continuous
External
Data
Search Engines
Open Source
Intelligence
Internal
Data
Knowledge
Management
Business
Intelligence
uberMetrics Technologies GmbH | Alexanderplatz 1 | 10178 Berlin | +49 (0) 30 609857500 | [email protected]
Table of Contents
Big Data-As-A-Service3
Supply Chain Management
4
Customer Service6
Public Relations7
Crisis Management9
Data Analytics11
Content Marketing12
Innovation Management
14
Media and Press Monitoring
16
Lead Generation18
Product Management20
Research Optimization21
Big Data-as-a-Service
Ubermetrics Delta Use Case.
External data: The missing piece
Public data is becoming an increasingly valuable
tool for businesses in a variety of sectors. From
consumer packaged goods companies who use
public data to track quality issues and identify
new business opportunities on social media to
manufacturing giants who monitor weather events
and transportation issues to prevent supply chain
disruptions, public data helps companies optimize
their decisions and improve performance. Building
the capabilities to collect and analyze massive and
continuous streams of information arriving from
a variety of sources in disparate formats is no easy
feat. And now you don‘t have to. Ubermetrics is
your Big Data-as-a-Service provider that addresses
all Big Data challenges in one solution according to
strict data protection policies.
ee Complete your big data landscape: Although
many companies have experience in using internal
data for business intelligence and operational
guidances, very few have been able to harness the
power of public information streams. The challenge
with public data are inconsistent formats and
types, massive amounts of information that cannot
be identified manually in real time, as well as a
analyzed on relevance. Take the fast track and tick
off this challenge with Ubermetrics Delta
ee Focus on value: Ubermetrics Delta is an integrated
solution that covers variety, velocity, and volume,
allowing you to only focus on the value of Big Data.
Internal
Data
Partner
Data
Sensor
Data
Public
Data
ee Proven expertise: Many of the world‘s most
successful companies already rely on Ubermetrics
to collect, aggregate and analyze business-critical
information and help guide decisions.
ee Many sources, one view: Access data from a
variety of sources from a single view, complete
with an easy-to-use visual experience. Integrate
external and internal data to enrich your analytics
processes and provide a more comprehensive
perspective.
uberMetrics Technologies GmbH | Alexanderplatz 1 | 10178 Berlin | +49 (0) 30 609857500 | [email protected]
Supply Chain Management
Ubermetrics Delta Use Case.
Maintain control over your supply chain!
Optimizing supply chains requires effective
execution of complex and carefully
coordinated processes. To avoid supply
shortages and production disruptions
companies need to be able to spot supply
chain events and changes by identifying and
analyzing massive amounts of online and
offline communication in real time.
ee Identification: Automatically identify key
conversations or signals from 400 million
online news and social media sources in realtime based on your rules and preferences.
ee Monitoring: Monitor natural disasters,
strikes, political upheaval and other events
that might impact your supply chain.
ee Action: React quickly with confidence in
critical situations.
ee Personalized Reports: Create and share
reports with customized reporting templates
and real-time content.
ee Smart Alerting:
Receive
and
share
notifications based on parameters and rules
that you define.
Stay in control!
Test Ubermetrics Delta now.
ėė
Ubermetrics’s information and media monitoring
technologies identify key conversations and
trends to help companies optimize business
responses.
www.ubermetrics.com/en
[email protected]
Supply Chain Monitoring Action Plan
Supply chains are complex and carefully coordinated
processes that often involve multiple levels of
suppliers. In many cases your company‘s success may
depend on second, third, and fourth tier suppliers with
whom you have little contact and no direct business
relationship. Ubermetrics Delta helps minimize the risk
of working with multiple levels of suppliers.
With Delta at your side, you can:
• Continuously monitor public information streams to
improve market awareness in real time.
• Identify relevant changes in the IP, competitive
landscape, upcoming patents and potential new
suppliers.
• Alert staff when issues occur that can impact your
supply chain, such as labor or civil unrest, natural
disasters, or commodity shortages.
Keys to Success
Step 1: Define Search Agents and Alerts
In order to reduce noise and target key information,
define keywords that directly and indirectly relate to
your topic area.
Ubermetrics’s Customer Support can guide you
through the simple process of creating effective supply
chain monitoring search queries.
Good examples include:
• Natural disasters in combination with relevant
supply countries.
• Rare materials and their country of production
• New legislation in countries that directly affect your
buying process.
• Social problems such as strikes that have an impact
on your supplier’s production.
• Compliance issues of your suppliers that can disrupt
production.
Step 2: Design actionable emergency plans
• Create actions plan for various critical
scenarios so that you can react immediately in
a crisis. Plan ahead and develop contingency
strategies by researching an issue or event‘s
impact and frequency in Delta‘s mention
history.
• The alerting feature will automatically inform
you, for example, of potential resource
shortages or price increases, allowing you to
increase your stock in advance.
• Translate relevant articles from any language
with just one click so that you can keep track
of issues across the globe.
Step 3: Share information with your colleagues
• Create customized reports with realtime content as PDFs. Share insights to
increase knowledge distribution across the
organization.
• Tag key information in your reports to highlight
content that is useful for specific colleagues.
• Are you ready to go even further? Invest in
Ubermetrics’s Listening Center – a multiplescreen data visualization that continuously
displays real-time results to facilitate situation
tracking and crisis monitoring in your office.
Customer Service
Ubermetrics Delta Use Case.
Active listening on all channels.
The digital transformation does not stop when it
comes to Customer Service, therefore a rethink
is necessary. Relevant communication for your
Customer Service does not only happen through
letters, phone, or emails but also on public
platforms such as Facebook, Blogs, and Online
Forums. Hence, your customers also communicate
and criticize outside the channels that you can
control. Ubermetrics Delta helps you to find these
conversations, and analyzes them so you can react
accordingly. Active listening and benchmarking
helps to identify problems early in order to tackle
the problem already today and be prepared in
situation when your customer confronts you with
it.
ee Listen: Regardless of how modern the processes
in your Customer Service are, the most critical
aspect is to listen to them across media sources.
Delta identifies relevant communication and helps
to direct them to your own channels. Ubermetrics
Delta analyzes more than 400 million online and
offline sources to find critical information in real
time.
ee Competitive advantage: Track public customer
communication of your competitors and generate
crucial insights for benchmarking with your
competitors. Use this new knowledge for own
customer support strategies.
ee Detect problems at an early stage: Use realtime monitoring to stay informed at any time
and be prepared to respond with confidence and
knowledge when needed. Show expertise and
position yourself as a company with an excellent
customer service.
Request a demo today.
ėė
Ubermetrics’s information and media monitoring
technologies identify key conversations and
trends to help companies optimize business
responses.
www.ubermetrics.com/en
[email protected]
Public Relations
Ubermetrics Delta Use Case.
Your publicist toolbox!
What‘s the best way to position your
company in the media? Which conversations
require response and which can be ignored?
Ubermetrics Delta identifies and analyzes realtime public communication streams to help
your PR team sharpen its focus and optimize its
response.
ee Identification: Automatically identify key
conversations and signals from 400 million online
news and social media sources in real-time based
on your rules and preferences.
ee Virality Analysis: Measure viral paths for all types
of media, including social, and track distribution
in real time.
ee Smart Alerting: Receive notifications based on
critical sentiment or conversation volume changes
that exceed pre-defined limits.
ee Personalized Reports: Create daily reports with
customized reporting templates and real-time
content.
ee Author Analysis: Identify key influencers and
influence paths across media channels.
Stay up-to-date!
Test uberMetrics Delta now.
ėė
Ubermetrics’s information and media monitoring
technologies identify key conversations and
trends to help companies optimize business
responses.
www.ubermetrics.com/en
[email protected]
Public Relations Action Plan
Massive amounts of content are being created every
day across traditional news channels, social media,
blogs, reviews, and online forums. Use this information
to your advantage with a powerful tool that helps
identify the key topics, trends, and influencers,
automatically and in real-time: Ubermetrics Delta.
Keys to Success
Step 1: Define Search Queries
Optimize your communications strategy, define
keywords, that descripe your products, brand, market,
competition and relevant topic areas. Those keywords
will help you define search queries that gather all
relevant online mentions, while eliminating false
positive and outliers.
Ubermetrics Delta will:
• Continuously monitor public information streams
to optimize business decisions based on real-time
data.
• Measure viral paths and influencers for all types of
media and track distribution in real time.
• Measure success with personalized reports and
automatic pdf distribution.
Good examples include:
• <your product>
• <your product> AND <competitors’ product>
such as (“Mac OS” AND Windows) to identify
comparisons
• features or messaging from your marketing such
as: <NIKE> AND (“just do it” OR “risk everything” OR
#riskeverything)
Step 2: Analyze, Report & Alerting
After initial Setup include Delta into your daily
workflows to maximize it’s efficiency. Using our
product you will be able to:
• Browse through your data, use given charts and
analytical features to understand your audience and
the performance of your efforts.
• Measure viral content growth and identify
influencers that might support you reaching your
target audience using Deltas’ unique Virality Analysis
• Identify sources by their impact and define those
you want to be mentioned in. Work forward to this
goal by connecting to the right authors by using
Deltas’ Author Analysis.
• Easily benchmark your communication volume and
value to your competitor’s efforts and learn from
their mistakes.
• Use Ubermetrics Deltas’ Sentiment Analysis to get a
quick look, which products or brand mentions are
not beneficial and what people might not like about
your product or service.
• Get notifications at the blink of an eye once the
public communication triggers one of your Delta
Alerts.
• Get the most of your data insights by setting up
automatic reports that are easily designed by drag &
drop and distributed automatically as pdf files to as
many peers as you like.
Step 3: Improve your long-term strategy
Long term benefits can only be as good as your process of knowledge implementation. Make sure to gradually
include learnings into your long-term strategy, while you generate knowledge on your target audience.
• Understand important insights such as the platforms
your target audience uses to communicate, the way
they like to be approached, and generate content
they are likely to share and consume.
• Be one step ahead of your competition by
continuously monitoring their actions and planning
your response and overall strategy accordingly.
• Use reports to inform colleagues on a regular basis
and improve their work on the fly.
Crisis Management
Ubermetrics Delta Use Case.
React with confidence!
In today‘s world, conversations about your brand
and products can take place anywhere at any
time. Effectively tracking these discussions 24/7 is
nearly impossible. That‘s where Ubermetrics Delta
comes in. Ubermetrics Delta is a sophisticated
monitoring technology that helps you identify
key conversations based on rules that you define.
Delta recognizes critical sentiment or conversation
volume changes in real-time and provides smart
alerting so you can react immediately.
ee Identification: Automatically identify key
conversations or signals from 400 million online
news and social media sources in real-time based
on your rules and preferences.
ee Virality Analysis: Measure viral paths for all types
of media, including social, and track distribution
in real time.
ee Author Analysis: Identify key influencers and
influence paths across media channels
ee Smart Alerting: Receive notifications based on
critical sentiment or conversation volume changes
that exceed pre-defined limits.
ee Personalized Reports: Create daily reports with
customized reporting templates and real-time
content or easily set up short-term reports for
specific events.
Contact us now
to test Ubermetrics Delta.
ėė
Ubermetrics’s information and media monitoring
technologies identify key conversations and
trends to help companies optimize business
responses.
www.ubermetrics.com/en
[email protected]
Crisis Management Action Plan
Social Media has transformed the communication
dynamic between businesses and their customers.
The unprecedented access to information that
online users have nowadays requires companies to
respond in real-time to critical situations. Armed with
Ubermetrics Delta, you will be able to identify and
evaluate emerging topics and trends to determine an
optimal response strategy.
Delta will help you:
• Analyze massive amounts of data from multiple,
unstructured public information streams in realtime.
• Identify critical topics based on conversation
volume and sentiment changes.
• React quickly and confidently based on high quality
information and analysis.
Keys to Success
Step 1: Define Search Queries & Alerts
Upfront preparation helps identify and react to
situations quickly. Describe potential crises and the
events that can cause them. List keywords that relate
to those issues and use these to create search queries
and alerts. Examples include trademarks, product
names, brand names, suppliers, and/or customer
satisfaction levels.
Good examples include:
• <your product>
• <your product> AND <illegal OR fake OR fraud>
• features or messaging from your marketing such
as: <NIKE> AND (“just do it” OR “risk everything” OR
#riskeverything)
Step 2: Identify critical topics
Evaluate Sources:
Determine feedback validity. Ubermetrics Delta
extracts relevant information in real-time and sends
alerts based on critical sentiment or conversation
volume changes that exceed pre-defined limits.
• What is being said?
• Who is saying it?
• How often is it said?
Your organization must be prepared to follow a predefined action plan. Create action plans before they are
needed, since you likely won‘t have time when a real
crisis arises. Be sure that teams have the appropriate
authority to respond swiftly for any situation.
Set up a crisis response team:
Weight factors in relative importance to determine
response:
•
•
•
•
Who needs to be informed?
Who and how will you respond?
What will you say and do?
How quickly should the organization respond?
Step 3: Response and Reporting
Show consumers you care. Once you have made
the decision to react to a crisis or an issue, continue
monitoring conversation volume and sentiment.
Activate Delta‘s reporting function and automatically
receive personalizewd reports with relevant content to
monitor the situation and provide the context and data
you need to stay on top of the situation.
Following a few basic rules will help you respond and
engage in conversations in the most effective manner:
• Stay calm and think before you act.
• Start a dialogue: address the issue, answer
questions.
• Use a clear and simple language. No contradictions.
Data Analytics
Ubermetrics Delta Use Case.
Turn big data into smart data!
Don‘t get trapped inside your firewall. There‘s
a whole world of valuable data out there. Most
businesses struggle to use it. Ubermetrics Delta
analyzes and filters millions of public information
streams and integrates them with your internal
systems to enhance your proprietary data sets.
From CRM to SCM, Ubermetrics turns Big Data into
smart decisions.
Analytics
Online-interface
& API for direct access
Data processing
Metadata, virality analysis,
and algorithms
ee Business Intelligence Integration: Upgrade your
business intelligence by external data streams
with internal information. Ubermetrics DELTA
provides standard interfaces for data warehouses,
self-service BI-Tools and analytic plattforms.
Data collection
ee Enrich Social CRM: Complement your CRM data
with external information that enriches customer
and prospect profiles and improves sales
effectiveness and conversion rates. Learn about
your customers‘ buying behavior to refine your
approach and optimize your business processes.
High level security, fail-safe systems,
and redundant backups
ee Act in real time: Don‘t wait for your quarterly
sales figures to show that your strategy needs
to be updated. Identify relevant information in
real time to provide competitive advantages and
industry baselines.
High performance information
discovery engine
Storage
ee Exploit your data Supply Chain: Integrate a
single API to incorporate relevant data from one
homogeneous datastream into your business
processes.
ee Analyze marketing impact: Monitor online and
offline marketing campaigns and their impact.
Empower marketing analysts with the relevant
information they need to guide campaigns and
respond to issues quickly and confidently.
uberMetrics Technologies GmbH | Alexanderplatz 1 | 10178 Berlin | +49 (0) 30 609857500 | [email protected]
Content Marketing
Ubermetrics Delta Use Case.
Engage prospects with expertise and education
Content marketing, the creation of valuable and
relevant content to attract and retain customers,
is becoming an increasingly important tool for the
modern marketer. Effective content marketing,
however, is more difficult than it may first
appear. It requires a combination of keen market
awareness, strategic thinking, and excellent
communication skills. Ubermetrics Delta can
help. Ubermetrics Delta analyzes more than 400
million online sources across media segments
in real-time to deliver high-value data that helps
content marketers evaluate the success of existing
content, while inspiring the best topics and trends
to be covered.
ee Generate market insights: Monitor market
developments, identify customer interests and
track trends before your competition.
ee Create tailored content: Segment your customer
profiles according to interests and deliver insights
and expertise that engages your audience.
ee Identify platforms: Monitor target segemts‘
activities to optimize distribution channels.
ee Competitive advantage: Track competitive
activity and continuously benchmark against
industry peers.
Show expertise.
Request a demo today.
ėė
Ubermetrics’s information and media monitoring
technologies identify key conversations and
trends to help companies optimize business
responses.
www.uberMetrics.com/en
[email protected]
Content Marketing Action Plan
Step 1: Define Search Agents and Alerts
By establishing effective search agents and relevant keywords, you can let Delta do your heavy lifting. Define
keywords that relate to critical topic areas and past content marketing activities in order to analyze performance.
Example: Trend Monitoring for digital devices
• (Laptop OR smartphone OR computer OR Phone OR Mobile) NEAR/10 (innovation OR
revolution* OR trend OR new OR breakthrough OR „Start-up“ OR novelty OR upheaval OR
invention OR discovery)
Step 2: Identify new content ideas and relevant platforms
• Use Delta’s data to understand target segments and
develop customer profiles.
• Identify relevant distribution platforms and use
them to share your insights and expertise.
• Create real-time content that is tailored to specific
customer profiles and interests.
• Match content with customer personas to ensure
relevance.
• Define rules and limits about conversation volume
changes to trigger alert. Notifications can keep you
informed, so that you can be prepared to deliver
timely updates and new material.
Step 3: Measure content success
• Use Delta’s analysis features and charts to
understand content marketing impact
• Measure virality and track influence paths
• Track sentiment associated with your content efforts
with Delta’s Sentiment Analysis. capabilties.
• Set up and share reports across the organization.
Step 4: Engage audiences to generate leads and encourage loyalty
• Use analysis results to show expertise by only
offering relevant content and avoiding information
overload.
• Provide your audience with content that is perceived
as being new and relevant to increase content
engagement by sharing and consuming it.
• Generate new leads through a high content visibility.
Innovation Management
Ubermetrics Delta Use Case.
Make innovation daily practice
Ubermetrics Delta analyzes massive amounts
of public information to uncover the nuggets
that matter most to your business. It provides
the context you need to prioritize your business
response and optimize decisions in fast-moving
markets.
ee Monitor your competition: Track competitive
activity and continuously benchmark against
industry peers.
ee Innovation Management: Align products
and strategies with market developments and
demands.
ee New Business: Uncover new opportunities and
target markets.
Get ahead.
Try Ubermetrics Delta.
ėė
Ubermetrics’s information and media monitoring
technologies identify key conversations and
trends to help companies optimize business
responses.
www.ubermetrics.com/en
[email protected]
Innovation Management Action Plan
The massive amounts of content that are being
created every day across traditional news channels,
social media, blogs, reviews, and online forums can be
overwhelming. They don’t have to be. Now you can use
information to your advantage. Ubermetrics Delta is a
powerful information discovery tool that helps identify
opportunities, trends, and influencers that are critical
to your business, automatically and in real-time.
Keys to Success
Ubermetrics Delta will:
• Listen to your target audience in their preferred
channels and environments.
• Build trust with consumers by engaging in
productive conversations.
• Understand your target audience’s preferences and
receive feedback on product and service categories
and capabilities.
• Fuel ideas for new products and market
opportunities.
Step 1: Define search queries
Start by defining keywords, which are commonly used
by target customers and prospects to describe your
products, brand, market, competition or even topic
areas. With those keywords you can define search
queries that will gather relevant online mentions, while
eliminating irrelevant content. Ubermetrics’s Customer
Support can guide you through these simple set up
steps and help as necessary.
Good examples include:
• <your product category> Near/20 (innovation OR
revolution OR Start-Up OR trend OR breakthrough
OR new)
• <your product> AND <competitors product>
such as <“Mac OS”> AND <Windows> to identify
comparisons
Step 2: Transform data into innovation
Make sure you’re not only identifying key conversations
and trends but also providing the organization the
impetus to innovate.
• Use Delta’s Author Analysis to identify influential
customers. Engage in productive dialogue and
express appreciation as appropriate.
• Analyze sentiment to find dissatisfied customers
and quality issues and missing features.
• Inspire innovation by browsing viral topics in your
focus area to understand what’s hot in your industry.
Step 3: Collaborate with your colleagues
• Share ideas, names of influencers and valuable
sources that can help colleagues.
• Customize easy-to-read reports for different interest
groups across the organization.
• Tag key sources and industry experts that may
be useful sounding boards or contributors as you
develop new products and strategies.
• Establish alerts so that you can keep track of
competitive efforts by other companies.
Media and Press Monitoring
Ubermetrics Delta Use Case.
Distribute maximum knowledge
The ability to react quickly and confidently to
sudden market changes is crucial for success
in today‘s fast-paced business environment.
Ubermetrics Delta identifies and analyzes public
online communication in real-time so that your
entire team is equipped to make decisions and
respond quickly in critical situations.
ee Identification: Automatically identify key
conversations or signals from 400 million online
news and social media sources in real-time based
on your rules and preferences.
ee Share insights: Arm your employees with market
insights and understanding so they can take
action with confidence.
ee Personalized Reports: Create daily reports
with customized reporting templates and realtime content. Tailor them to the need of every
department.
Stay up-to-date!
Test Ubermetrics Delta now.
ėė
Ubermetrics’s information and media monitoring
technologies identify key conversations and
trends to help companies optimize business
responses.
www.ubermetrics.com/en
[email protected]
Media and Press Monitoring Action Plan
Ubermetrics develops technology to continuously
identify critical business information in real time.
With Ubermetrics’s Delta media and press monitoring
your company can
• Identify and share relevant market insights across
the organization.
• Optimize business decisions in critical situations
based on comprehensive real-time data.
• Reduce the cost and effort associated with
information collection and distribution.
Keys to Success
Step 1: Define Search Queries
Good examples include:
Thorough upfront preparation will filter extraneous
information and dramatically reduce false positives.
Create a list of keywords that relate to your target
market, competition, products, suppliers, and
executives. Define search queries to focus on the
most relevant information from 400 million online
and offline sources. Ubermetrics’s Customer Support
can guide you through the simple set up process and
provide assistance as needed.
• <your product> AND <competitors product>
such as <“Mac OS”> AND <Windows> to identify
comparisons
• <brand name OR product name OR company name)
NEAR/20 (problem OR broken OR “bad service” OR
“illegal” OR “fake”)
• features or messaging from your marketing such
as: <NIKE> AND (“just do it” OR “risk everything” OR
#riskeverything)
Step 2: Define Alerts
Alerts keep you informed about sudden changes in
conversation volume or sentiment so that you can
identify key business issues, often before they have
significant negative impacts.
• Monitor opinions and discussions around products,
customer satisfaction, and online campaigns so that
your PR team can react immediately with confidence
when faced with issues or opportunities.
• Track competitive activity and continuously
benchmark yourself against industry peers. Receive
alerts when competitive products are launched, new
patent applications are submitted, or laws change
in order to adapt business strategy accordingly.
Step 3: Reporting
Tailor reports to different information needs across the
executive team and organization.
• Use Delta to automatically share key, real-time
information across your organization. Create
daily, weekly, or monthly reports with customized
reporting templates and real-time content.
• Equip your organization to make the best business
decisions by providing them comprehensive, realtime information about the company.
• Ensure that your organization is consistently hearing
feedback about your brand, product, competition,
opportunities, and market dynamics.
Lead Generation
Ubermetrics Delta Use Case.
Take the lead.
Identifying qualified leads is the essence of
growing your business. Online communication
platforms offer countless opportunities to listen to
conversations that can lead to new customers and
ideas. But where should you focus? Ubermetrics
Delta helps analyze key conversations so you can
prioritize your communications and build effective
relationships with prospects. Ubermetrics Delta
turns conversations into conversions.
ee Identification: Automatically identify key
conversations or signals from 400 million online
news and social media sources in real-time based
on your rules and preferences.
ee Smart Alerting: Define rules and limits that
trigger alerts.
ee Lead Qualification: Categorize leads based on
priority and automate assignment to appropriate
team members.
ee Action: Beat your competition to the punch.
Your brand-new lead radar.
Test Ubermetrics Delta now.
ėė
Ubermetrics’s information and media monitoring
technologies identify key conversations and
trends to help companies optimize business
responses.
www.ubermetrics.com/en
[email protected]
Lead Generation Action Plan
Don‘t rely on outdated information or limited sources
to find the best leads for your company.
Ubermetrics Delta will help:
• Immediately identify new target customers and sales
opportunities, including RFPs.
• Optimize your sales and marketing channels.
Keys to Success
• Assist you in answering prospects‘ questions and
demonstrate expertise.
Step 1: Define Search Agents and Alerts
Preparation will help identify new leads and react to sales
opportunities quickly. List keywords and phrases that are
used by your target customers and describe potential events
and issues that describe potential leads and prospects.
Ubermetrics Customer Support can guide you through the
easy setup and help as necessary.Delta will automatically
alert your sales staff when relevant new information is
identified from more than 400 million sources. Increase your
sales productivity even more by segmenting interests and
assigning sales staff to specific target segments.
Good examples include:
• (help OR idea OR experience OR interest OR question)
AND <your product category>
• (“request for proposal“ OR “RFP” OR “call for bid”) AND
<your product category>
• (bug OR unhappy OR change OR alternative) AND
<products of the competition>
Step 2: Identify the need take the lead
• Alert your sales staff in real-time when leads are
identified and new RFPs are published.
• Enable tagging and distribution to the most
appropriate sales team member.
• Analyze tonality of product reviews and online
forums to give you a head start on when prospects
demonstrate dissatisfaction with competitive
products or home-grown solutions.
• Benchmark communication regarding your products
and your competitors to help identify strengths and
weaknesses, as well as market perception.
• Enable your team to quickly browse through
relevant articles, posts, and reviews to efficiently
identify the hottest leads.
• Once identified, react quickly. Offer prospects
assistance or advice to demonstrate your expertise
and relevance of your company‘s products or
services. Be ready to adapt your approach to the
prospects’ knowledge background and the channel
of communication.
Step 3: Improve your long-term strategy
Once you’ve developed an effective lead generation
workflow, use this information to your advantage.
• Improve your understanding of your target audience
and the platforms they use to communicate and
ask questions.
• Incorporate this information into your marketing
and sales strategy. Answer frequently asked
questions in your blogs and target campaigns to
the right media segments.
Product Management
Ubermetrics Delta Use Case.
Keep your ear to the ground.
So much information. So little listening. It‘s time to
change the equation. Ubermetrics Delta picks out
relevant conversations and expert users from your
customer base so that you can identify feature gaps
and keep one step ahead of the competition. Don‘t
be caught flat-footed with a product that doesn‘t
meet customer needs. Use Ubermetrics Delta to
align product strategy with market opportunity to
beat the competition.
ee Product feedback: Automatically monitor
information from more than 400 million online
news and social media sources in real time to
pinpoint critical product feedback.
ee Competitive advantage: Track competitor
product reviews to improve your value
propositions and advantages.
ee Product innovation: Engage key product users
and improve feedback mechanisms to fuel your
product innovation processes.
Contact us now.
ėė
Ubermetrics’s information and media monitoring
technologies identify key conversations and trends
to help companies optimize business responses.
www.ubermetrics.com/en
[email protected]
Research Optimization
Ubermetrics Delta Use Case.
Information aquisition one step ahead.
Ubermetrics Delta‘s information analysis
automatically uncovers critical information
from 400 million news and social media
sources in real time. Whatever your research
needs, Ubermetrics Delta uses your criteria
to find what‘s most meaningful to your
business.
ee Identification: Receive relevant information from
400 million online news and social media sources
in real time.
ee Analysis: Measure viral paths for all types of
media, including social, and track distribution in
real time. Identify influence paths and engage key
influencers across media channels.
ee Personalized Reports: Create daily reports with
customized reporting templates and real-time
content or easily set up short-term reports for
specific events.
Be the first to know.
Try Ubermetrics Delta.
ėė
Ubermetrics’s information and media monitoring
technologies identify key conversations and
trends to help companies optimize business
responses.
www.ubermetrics.com/en
[email protected]