Multi Menu franchising inc.
Franchisor
1700 Boulevard St-Elzear Ouest
Laval, Qc
H7L 3N2
1-877-462-0056
[email protected]
Hello,
Thank you for your interest in Multi Menu.
If you are motivated, love pets and wish to start your own business in a growing
industry that is just right for the times, Multi Menu may be just right for you.
We invite you to take a few moments to read the following introduction to the Multi
Menu concept and franchise opportunity.
For more information, we would be happy to sit down with you and answer any
questions you may have. It would also be our pleasure to give you more detailed
information on start-up costs, profit margins and present a quotation for your own
protected Multi Menu territory.
We look forward to hearing from you.
Kindest regards,
Marketech head office staff
The Pet Industry
According to Statistics Canada, the pet industry in this country is an $800 million a year industry
with pet spending more than doubling in the past ten years. Pet maintenance and accessories
alone account for more than $280 million in sales.
Multi Menu is perfectly positioned to benefit from this growing industry by providing quality products
that are competitively priced along with a unique service our competition does not provide:
Free Home Delivery.
There is an increased awareness of the benefits to humans owning a pet. Today, 52% of families
have a pet, many with two or more, creating a large market for pet products. The number of senior
citizens is expanding along with a desire for pet companionship and services to make their lives
easier.
With today’s busy lifestyle, people are looking for services that will save them time and money.
Many young professionals who have delayed having families in favor of careers are turning to pets
to fill the void.
The Economy
In this climate of economic uncertainty, we as consumers are being more careful
with the money we spend. When choosing a franchise, it’s important to pick a
venture with a product people will be willing to buy. Since pet food is already part
of the family budget, it is not an extra expense but a necessity they are more than
willing to continue providing for the pets they love.
With the added service of free home delivery, more and more pet owners are seeing the benefits of
switching to Multi Menu. A wide range of products and price points ensure your customers can
choose according to their needs and budget.
The sale of pet food and accessories is non-seasonal, providing high repeat sales and profit for
your Multi Menu business all year round. Pet owners love to talk about their pets and will be glad to
refer their friends and family members to you.
Multi Menu offers extensive support and training to help you have the success you deserve.
Product samples, brochures, business cards and regional marketing are all included in the cost of
your Multi Menu franchise. A full range of corporate wear including jackets, shirts and hats is also
available.
Owning your own Multi Menu franchise gives you the opportunity to be your own boss at a fraction
of the cost of other franchises.
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Multi Menu
Multi Menu is a 100% Canadian owned company with its head office situated in Laval, Quebec.
Since 1996, Multi Menu has offered quality pet food and accessories to Canadian pet owners
through a franchise-based home delivery distribution system.
Manufactured by PLB International Inc. in Boucherville, Quebec, Multi Menu offers twenty 100%
natural recipes for dogs and cats. Multi Menu pet foods are also approved by the AAFCO
(Association of American Feed Control Officials).
With over 150 franchises across Canada, the Multi Menu concept draws more and more pet lovers
who are looking for a business opportunity where they can do what they love.
Multi Menu website:
http://www.multimenu.ca
Multi Menu online boutique:
http://www.multimenu.net
PLB International Inc. website: http://www.plbint.com
___________________________________________________
Gerald Tremblay, President and Owner of Multi Menu
As President of Multi Menu, Gerald’s mission is to distribute through its franchisees, a full range of
excellent quality dry pet food at the best price possible, delivered right to the customer's door.
Prior to buying the company, Gerald was a Senior Buyer at McKesson
Canada and Uniprix Group. He also was a Category Manager at Mac’s for
Eastern Canada. With contagious energy, he diligently pursues the Multi
Menu mission, which is to offer the best pet food distribution service, as well
as offering the best natural products for pets for a healthy and balanced
nutrition. He wants to communicate his passion to people who, like him,
share the value of hard work and love for what they do.
Gerald is always looking for partners who will help him in his mission and
become part of the wonderful adventure that has become Multi Menu.
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Franchise Pricing and Investment
Multi Menu offers protected territories that are priced according to the total number of doors in a
postal code. Franchises are typically between $3,000 and $9,500 based on the following prices
per door:
o
3,000 doors
@
1.00 per door
o
5,000 doors
@
.90 per door
o
8,000 doors
@
.80 per door
o 10,000 doors
@
.70 per door
o 15,000 doors
@
.63 per door
When you purchase a Multi Menu franchise you own an investment that will increase in value as
your business grows. New construction will increase the total number of doors in your territory,
also adding to the value of your franchise. Also 30% of the Franchise Fee goes to a Marketing
Fund that will be used to help grow your business right away.
As a home-based business, you are able to start your Multi Menu business with low operating
costs and enjoy higher cash flow. Household expenses can become business expenses including
storage space for inventory.
There are no franchise royalty payments on purchases with Multi Menu.
Profit
As a Multi Menu franchisee, you can expect your business to grow at a fast pace due to the strong
repeat business that is a big part of the pet industry. Unlike people, dogs and cats eat the same
food everyday at a constant rate allowing deliveries to be made on a consistent and regular basis.
You can expect an average gross profit of between $110 and $125 a year per customer. Average
profit margins are over 40% with margins on smaller 4 kg and 8 kg size bags as high as 57%.
Since your Multi Menu business is cash based, there are no accounts receivable to track or collect.
Customers purchase products using cash or credit card.
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Products
Pet Food
Multi Menu offers a wide selection of recipes to suit any budget. Statistics show that over 80% of
product sold is in the premium category, where profit margins are higher. All 20 recipes; 14 for
dogs and 6 for cats, use natural preservatives and contain no animal by-products. We also offer a
line of all-natural wet foods under the Drassel brand name, as we have 4 dog and
4 cat food recipes.
As the owner of your own Multi Menu business, you can offer
your customers a pet food that is tailored to their pet’s particular
needs; whether young or mature, big or small.
Premium recipes also include many special ingredients that
include Dental Care, Glucosamine, Chondroitin and Omega 3.
Cat Litter
Multi Menu offers its own line of quality clumping cat litter in scented and non-scented brands. A
non-clumping litter is also available. We also offer a litter that is guaranteed not to smell!
Multimenu.net
With hundreds of accessories
available through our new
online pet boutique as well as
all our dry and wet foods, your
customers can easily order any
product they need from the
comfort of their own home.
Customers can pay at the door,
or online via Paypal. The
website features pictures and
prices of products as well as a
shopping cart for their
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convenience.
This pet store at your door is updated every month with discounted item. This unique system
allows your business to offer an extensive list of pet accessories without the need to keep them in
stock. There are no minimum franchise orders for product.
Marketing
Sampling
Multi Menu dog and cat recipes are introduced to prospective customers by offering a brochure
and free sample, with no expectation of an on-the-spot buying decision to be made by the
customer. The prospect is put at ease making them open to the Multi Menu concept. The free
sample assures the pet owner their pet will like the food when purchased.
Gift cards offering $10 off the first order (minimum $40 order) are available as well.
Customer Referrals
People love to talk about their pets. Multi Menu encourages your customers to refer their friends
and family to your business by giving out $10 gift cards with their own name on the back. For
every card redeemed, your existing customer receives $10 off their next order.
Cross Marketing – Pet Related Businesses
Multi Menu has created marketing approaches that allow your business
to work with other businesses in the pet industry to receive leads that
include dog groomers, dog and cat breeders, dog walkers and rescue
programs. This allows us to leverage their contacts and credibility with
their customers while promoting their services to Multi Menu customers.
On-Line Marketing
Multi Menu is giving away free sample bags of food for potential customers to try. They simply visit
multimenu.net and fill in the information for a free 1kg bag, and you will instantly receive notification
via email for the free 1kg food order. These customer leads are highly likely to continue on the
food. With this promotion there is great opportunity to promote the giveaway through websites such
as canadafreestuff.ca and redflagdeals.ca.
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Telemarketing Lead Generation
Multi Menu has partnered up with two telemarketing companies, one for the Quebec area and
another one for the rest of Canada, to generate customers for our Franchisees. Simply provide
contact information for areas in your territory to call and they will contact those people to offer free
samples on your behalf. This allows you to leverage your time and develop customers in your
territory while you are learning the business. Your initial marketing fund will be used for this so that
you are not out of pocket for these services while starting your business.
Thank you
We appreciate your interest in Multi Menu and the time you have invested looking into our business
opportunity. We look forward to meeting you in the near future to answer any questions you may
have and to help you get started with Multi Menu.
Contact:
Gérald Tremblay
1 877 462-0056
Email: [email protected]
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