zenithinternational
specialist consultants to the food and drink industries worldwide
2016 Global Bottled Water
Congress and Market Trends
Richard Hall
Chairman, Zenith International
Esther Renfrew
Market Intelligence Director, Zenith International
Webinar
Thursday 15 September 2016
STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & ENVIRONMENT  PACKAGING & DISTRIBUTION
zenithinternational
specialist consultants to the food and drink industries worldwide
2016 Global Bottled Water Congress
Richard Hall
Chairman, Zenith International
STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & ENVIRONMENT  PACKAGING & DISTRIBUTION
Event outline
•
13th Global Bottled Water Congress
•
10-12 October 2016, Corinthia Hotel, Prague
•
Sponsored by leading industry suppliers Aptar and Bericap
•
Supported by Beverage Daily
•
Around 150 delegates each year from top global and regional producers
•
2016 Global Bottled Water Awards presented at Gala Dinner
•
Full programme and online booking at www.zenithinternational.com/events
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© Zenith International Ltd 2016
specialist consultants to the food and drink industries worldwide
Previous congresses
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© Zenith International Ltd 2016
specialist consultants to the food and drink industries worldwide
2016 programme
•
Conference: Flowing with purpose
•
Karlovarské plant tour
•
Gala dinner
•
2016 Global Bottled Water Awards
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© Zenith International Ltd 2016
specialist consultants to the food and drink industries worldwide
Flowing with purpose
• Regional market perspectives
• Global market outlook
• International growth markets
• Perspectives on communicating water benefits
• Natural water innovation
• Aqua plus innovation
• Breakthrough new business
• Entrepreneur shoot out
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© Zenith International Ltd 2016
specialist consultants to the food and drink industries worldwide
Conference speakers
International producers
Regional leaders and innovators
Industry representatives and advisers
Industry suppliers
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© Zenith International Ltd 2016
specialist consultants to the food and drink industries worldwide
zenithinternational
specialist consultants to the food and drink industries worldwide
Global bottled water trends
Esther Renfrew
Market Intelligence Director, Zenith International
STRATEGY & MANAGEMENT

MERGERS & ACQUISITIONS

COMMERCIAL & MARKET

OPERATIONS & TECHNICAL

WATER & ENVIRONMENT

PACKAGING & DISTRIBUTION
GLOBAL DRINKS SECTORS 2005-15
72 countries, 000 million litres
Soft drinks
750
Hot drinks
550
350
Alcohol
Milk
150
2005
2007
2009
2011
2013
2015
Source: globaldrinks.com
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© Zenith International Ltd 2016
specialist consultants to the food and drink industries worldwide
GLOBAL DRINKS GROWTH MARKETS 2010-15
72 countries, extra 000 million litres over 5 years
Bottled water
Tea
Milk
Coffee
Still drinks
Beer
Carbonates
Iced tea
Fruit drinks
Spirits
+97
+55
+19
+18
+15
+13
+12
+10
+10
+5
0
20
40
60
80
100
120
Source: globaldrinks.com
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© Zenith International Ltd 2016
specialist consultants to the food and drink industries worldwide
GLOBAL SOFT DRINKS MAIN MARKETS 2005-15
72 countries, 000 million litres
250
Carbonates
200
Water - small pack
150
Water - large format
100
50
Fruit drinks
Iced tea
0
2005
2007
2009
2011
2013
2015
Source: globaldrinks.com
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© Zenith International Ltd 2016
specialist consultants to the food and drink industries worldwide
GLOBAL SOFT DRINKS OTHER MARKETS 2005-15
72 countries, 000 million litres
Juice
20
Flavoured milk
Nectars
Sports drinks
15
10
Energy drinks
Flavoured water
Iced coffee
5
0
2005
2007
2009
2011
2013
2015
Source: globaldrinks.com
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© Zenith International Ltd 2016
specialist consultants to the food and drink industries worldwide
GLOBAL DRINKS MARKETS 2010-15
72 countries
2010
2015
Others
17%
Others
16%
Tea
22%
Tea
22%
Beer
10%
Coffee
10%
Bottled water
14%
Beer
10%
Carbonates
13%
Milk
14%
Bottled water
17%
Coffee
10%
Carbonates
12%
Milk
13%
Source: globaldrinks.com
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© Zenith International Ltd 2016
specialist consultants to the food and drink industries worldwide
GLOBAL ALL WATER MARKET 2005-15
000 million litres
375
400
7% CAGR
300
200
190
100
0
2005
2007
2009
2011
2013
2015
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© Zenith International Ltd 2016
specialist consultants to the food and drink industries worldwide
GLOBAL BOTTLED WATER REGIONS 2010-15
2010
E Europe
7%
M East
9%
2015
Africa 4%
Asia
32%
N America
14%
E Europe
5%
Africa 5%
Asia
39%
M East
8%
N America
12%
W Europe
15%
L America
17%
W Europe
18%
L America
15%
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© Zenith International Ltd 2016
specialist consultants to the food and drink industries worldwide
GLOBAL TOP 10 GROWTH COUNTRIES 2010-15
Extra 000 million litres over 5 years
China
Indonesia
India
US
Brazil
Mexico
Vietnam
Saudi Arabia
Turkey
Nigeria
+33
+12
+10
+9
+7
+4
+3
+2
+2
+2
0
10
20
30
40
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© Zenith International Ltd 2016
specialist consultants to the food and drink industries worldwide
GLOBAL WATER PLUS MARKET 2005-15
000 million litres
8
Flavoured
7
6
Functional
5
4
3
2
1
0
2005
2007
2009
2011
2013
2015
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© Zenith International Ltd 2016
specialist consultants to the food and drink industries worldwide
Innovation in flavoured water
Key themes:
 Plain water brand extensions
 Natural and organic
 Sugar-free
 Premium positioning
 Fruit-flavours
 Herbs or flowers
 Transition products
 Child-oriented
 Packaging innovation
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© Zenith International Ltd 2016
specialist consultants to the food and drink industries worldwide
Innovation in flavoured functional water
Key themes:
 Natural ingredients
 Natural sweeteners
 Diversified flavour offerings
 Energy waters
 Beauty and wellness waters
 Vitamin waters
 Protein waters
 Innovative functional ingredients and claims
 Minimalist packaging
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© Zenith International Ltd 2016
specialist consultants to the food and drink industries worldwide
Children’s bottled water
Opportunity
 Potential size of 52.9 billion litres in 2016
 Commands a price from 20-200% times
higher than small-pack plain bottled water in
like-for-like size
 Increasing launches across the world
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© Zenith International Ltd 2016
specialist consultants to the food and drink industries worldwide
SUMMARY
• Bottled water is a star performer
… taking share from other categories
… growing at 7% per year
… with Asia growing the fastest
• Flavoured water seeing a resurgence - premium, natural, sugar-free
• Functional waters are back - natural, wellness, protein, energy
• Children’s water presents a significant potential
• Innovation to keep consumer engaged
• Core messages of health and hydration enabling growth, with more growth to come
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© Zenith International Ltd 2016
specialist consultants to the food and drink industries worldwide
zenithinternational
specialist consultants to the food and drink industries worldwide
Interested in more information?
Our market reports provide the most accurate and comprehensive insight to the global
bottled water industry.
Company & brand profiles
Global trends
Market forecasts
Challenges & opportunities
UK Water Drinks
Flavoured Water Innovation
China Bottled Water
Flavoured-Functional Water Innovation
Premium Bottled Water Innovation
Liquid Water Enhancers
Global Children’s Bottled Water
Premium Water
West Europe Water Coolers
Bottled Water Packaging Innovation
www.zenithinternational.com/reports_data
For more information, please contact:
Esther Renfrew - Market Intelligence Director
[email protected]
+44 (0)1225 327900
STRATEGY & MANAGEMENT 24
 MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & ENVIRONMENT  PACKAGING & DISTRIBUTION