Standard advertisers announcements
Date: 29.08.2014
Page 6
Article size: 325 cm2
ColumnCM: 72.22
AVE: 0.0
How The Standard
Reported World War 1
By JOE K1ARIE
and sends Ultimatum to
British, Russian, Belgian and
commemorates
France," read the headline
Erench fronts.
100 years since
on the newspaper's special
The editorial team would
the start of the First World
supplement on August
2, 1914, describing Great
report on other major
developments in other
As the world
War, The Standard Group
has a reason to look back
with pride.
The Standard, its pioneer
frondines in brief under
Britain's desperate efforts to
product and the oldest
newspaper in East Africa,
reconcile Serbia and Austria
a regular headline, The
as the latter ordered the
World and the War. The
was there to cover the
mobilisation of her army and
war in East Africa was
navy.
given special attention and
entire warfare and incisively
reported accounts of not
just the battle in the Kenya­
declared between Britain
under a section tided Our
Tanzania border but from
and Germany on August
Own Border.
battiefrontsacrosstheworld.
4, it was in the The East
The news would be
Then known as The
African Standard that the
blended with absorbing
East African Standard, the
British Governor, Sir Henry
news features and analysis,
publication's first copy,
Belfietd, formally declared
taking readers straight to
the battlegrounds though
When war was eventually
which was in the form of
a single sheet printed in
would be detailed daily
the Protectorate was also at
well­constructed mental
war in an advertisement the
pictures. One piece
headlined "How soldiers
i lie press in Mombasa on
next day.
Fanners and settlers
November 15,1902.
reacted to the news by
described the diverse ways
in which soldiers from the
anniversary when Archduke
rushing to Nairobi and
forming bands to patrol the
Uganda Railway between
Franz Ferdinand of Austria,
Nairobi and Mombasa, the
combat.
heir to the throne of Austria­
country's lifeline, while riding
Hungary, was assassinated
horses and mules.
black and white, rolled off
The newspaper was
almost celebrating its 14th
in June 1914 by Yugoslav
For the next four years,
nationalist Gavrilo I'rimip.
face death" for instance
various countries involved
in World War 1 approached
It is this sharp,
timely and informative
reporting that endeared
the newspaper to
effectively triggering the war.
The newspaper reported
the publication, now with
multiple pages, would
the tensions that followed
insightfully report how the
the assassination on a daily
war was unfolding across the
basis. "WAE! Germany
world, with special attention
Declares War on Russia
to the German, Italian,
both Kenyans and the
colonialists.
Ipsos Kenya ­ Acorn House,97 James Gichuru Road ­ Lavington ­ Nairobi ­ Kenya
Standard advertisers announcements
Date: 29.08.2014
Page 6
Article size: 325 cm2
ColumnCM: 72.22
AVE: 0.0
Ipsos Kenya ­ Acorn House,97 James Gichuru Road ­ Lavington ­ Nairobi ­ Kenya