LatNews
JANUARY 2016
SPECIAL ACTIVATION - BUENOS AIRES - ARGENTINA
I LOVE FOX PLAY: EXPERIENTIAL MARKETING IN OOH
To continue working on Fox Play’s positioning and awaken curiosity about this app,
we implemented the Fox Play Space in Buenos Aires’ Tortugas Open Mall shopping
center towards the end of the year.
The space, with more than three meters’ height was equipped with 10 - 55” LED screens,
WIFI connection for a faster interaction and the assistance of promoters equipped with
tablets that invited the audience to download and surf the application.
This special execution was created to engage the consumer with the application and allow
them to experience its ease of use and the exclusive benefits that Fox offers.
www.latcom.com
FOLLOW US