Leiki Focus
SmartMedia
SmartMedia is an integrated suite of contextual and behavioral content discovery services for news
sites, knowledge bases, blog networks, and other publishers.
SmartContext
 creates contextual content
recommendations that use
article meaning, not list of
keywords
 3-5 times the CTR of “Most
Popular” and “Recent” links
 works across content types
 keeps readers on the domain
or network and upsells them
to premium content
SmartPersonal
 creates a personalized home
page, leading readers to
higher CPM or premium
content
 personalization profiles are
updated in real time
 user can see personalized
content even on the first visit
to a site based on other
browsing
SmartVideo
 matches videos with other online content
 or based on user interests
 analyzes video captions, metadata, and other text
associated with video files and pairs it with other
content
 recommend related videos next to web articles,
product catalogs, image captions, forums, video
libraries, and search queries.
SmartProfiles
 automatically tags content with
editor-defined custom tag sets
 shows tag clouds for contextual,
personal and currently most popular
topics
 standardizes selection of tags for
author tagging
 uses passive and active feedback for
communal tag rating and ranking
 creates tag-based topic pages
SmartSearch
 natural language search engine that understands
the meaning and links between search words and
phrases
 goes beyond the “engineer oriented” approach of
traditional search engines, where the user has to
think about the exact, right keywords
 finds all relevant content items, not only the ones
that have just the same keywords
SmartMedia services are powered by Leiki Focus, the world’s most comprehensive general-purpose
ontology. Focus identifies over 150,000 concepts (Leiki High Def) using over 1.3 million rules. These rules
and categories have been manually crafted by a dedicated team of professional linguists during more
than a decade of live Focus deployments and are continuously updated by our advanced ontology
center in Helsinki.
Flexible Deployment
SmartMedia can support recommendations and tagging by providing raw, profile data, links, or a
complete end-to-end solution using javascript widgets.
Leiki | From Search to Discovery | www.leiki.com
Leiki Ltd (HQ): Pohjoinen Makasiinikatu 7 A 4, Helsinki, Finland | +358-201-556055 | [email protected]
Leiki NA: 429 Virginia, San Mateo, CA | +1-650-867-6262 | [email protected]
SmartContext
Focus profiles content to generate fingerprints of 50-200 weighted topics. These are matched with
other content to generate SmartContext links.
Recent News Article
Article’s Leiki High Def profile(top 15
categories)
Related Articles
New Pope: Jorge Mario Bergoglio to be
known as Pope Francis Humble Francis
brings both change and continuity
White smoke — New pope: New leader
of Catholic church chosen at Vatican
Related Videos
SmartContext is adept at relating textual content across various content types (articles, video, images,
classifieds, etc.), works well with short text strings like captions of headlines, and is fundamentally
language independent.
SmartPersonal
SmartPersonal combines content profiles using tracking or session cookies into personalization profiles.
These are similar to content profiles but are longer and more diverse. They are used to generate
personalized SmartPersonal links, usually offered on non-contextual landing pages.
Kesko, a $10B multi-sector retailer in Northern Europe, builds personalization profiles from visits to its
customer magazine Pirkka.fi. Then, even on the first visit to the department store site Anttila.fi the
frontpage SmartPersonal recommends products matching the user profile. For example, reading an
article on wild mushroom hunting in Pirkka leads to a recommendation for a GPS navigator on Anttila.
YLE, the national broadcaster in Finland places SmartPersonal articles on their front page based on the
visitor’s clicks on all YLE sites so the reader sees personally interesting stories even on the first visit to a
new site.
SmartPersonal on the front page achieved “high click through rate” -Maria Hausen, Executive Producer at YLE
You can see a demo of a personalized news feed based on your own Google searches with our Chrome
extension “Leiki SurfBoard” at http://www.leiki.com/leiki-surfboard-the-new-way-to-surf-the-web
Leiki | From Search to Discovery | www.leiki.com
Leiki Ltd (HQ): Pohjoinen Makasiinikatu 7 A 4, Helsinki, Finland | +358-201-556055 | [email protected]
Leiki NA: 429 Virginia, San Mateo, CA | +1-650-867-6262 | [email protected]
SmartProfiles
Leiki High Def profile topics are associated with a designated tag list to provide automatic, accurate, and
systematic tags for all content. The tag list can be a short set like the IAB Tier 2 (<400 topics). Leiki’s
proprietary 150,000 Focus topic list (Leiki High Def), or a custom list chosen by the editors. Automated
tagging:
 Eliminates redundant, misspelled and miscategorized tagging and lets authors focus on content
not categorization.
 Can be author editable, or authors can use a menu of tags.
 Can be rated by users for ranking.
 Provides an easy way to automatically generate topic pages that display all recent content
relevant to a given category.
SmartVideo
SmartVideo is a contextual and behavioral targeting solution for marketers and publishers that matches
video with other online content and user interests. It analyzes video captions, metadata, and other text
associated with video files and pairs it with other content such as web articles, product catalogs, image
captions, forums, video libraries, and search queries.
SmartVideo supports:
● Targeting video advertising/editorial combination clips on web articles.
● Displaying related video content within a domain or network.
● Generating personalized video recommendations in real time.
● Improving video search, archiving and other content management functions.
● Automating creation of vertical topic-based video content channels.
SmartSearch
Leiki SmartSearch is a natural language search engine that provides market leading usability by
understanding the meaning and links between the used search words and phrases. This goes beyond
the “engineer oriented” approach of traditional search engines, where the user has to think about which
keywords, word combinations, or search rules would find all relevant content items and fill in forms to
filter the results further. SmartSearch finds all relevant content items, not just the ones with the same
keywords, and, it will find the next best matches in case exact matches are not available.
SmartSearch supported features:
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


Excellent usability by using natural language input.
Simplicity as forms are not necessary.
Finds all relevant items, not just those with same keywords.
Finds next best matches in case exact matches are not available.
Leiki | From Search to Discovery | www.leiki.com
Leiki Ltd (HQ): Pohjoinen Makasiinikatu 7 A 4, Helsinki, Finland | +358-201-556055 | [email protected]
Leiki NA: 429 Virginia, San Mateo, CA | +1-650-867-6262 | [email protected]