MARKET SNAPSHOT
New York DMA
The New York Designated Market Area (DMA) is the
most populous and densely populated area in the
U.S. with a total 2016 population of 21,438,229 and
a
population density of 1,886 persons per
square mile. The population density of Manhattan
is 71,436 persons per square mile. The New York
DMA includes all five boroughs of New York City, all
of Long Island, portions of New York State,
Connecticut, New Jersey
and Pike County,
Pennsylvania.
There are 7,879,425 households in the DMA
and the median annual household income is
nearly $70,000.
The racial and ethnic mix of New York is
extremely complex. The non-Hispanic
White population, made up of many different
European ethnicities is currently about 48%
of the population, but by 2021 will represent
46% of the total as multicultural segments
grow to 54% of the total population.
This Market Snapshot is produced by Geoscape and is available to members free of charge. To learn more about our VIP Membership
Program, please visit: www.geoscape.com/membership.
Market Snapshot - New York DMA
GEOSCAPE
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Hispanic immigrants from Puerto Rico and Dominican
Almost ¾ of the Hispanic population in the New York DMA
Republic historically made up the majority of the Hispanic
is bi-lingual. Although smaller in total numbers, the Asian
population, but recent trends show a significant surge in
population has seen triple-digit growth of 163% in the
Mexican, Central and South American groups. Over the
same period. The growth is emanating primarily from
past 26 years, since 1990, the Hispanic population has
China/Taiwan, India, Philippines and Korea.
grown more than 90% to more than 5 million.
This Market Snapshot is produced by Geoscape and is available to members free of charge. To learn more about our VIP Membership
Program, please visit: www.geoscape.com/membership.
Market Snapshot - New York DMA
GEOSCAPE
03
Over 51% of the population in the New
York DMA is multicultural. Hispanics
account for the largest multicultural
segment accounting for roughly 1 out
of 4 individuals in the DMA.
The majority of the Hispanic population in the New York DMA is of Caribbean descent. The Puerto Rican and Dominican
populations combined account for over 54% of the Hispanic population.
This Market Snapshot is produced by Geoscape and is available to members free of charge. To learn more about our VIP Membership
Program, please visit: www.geoscape.com/membership.
Market Snapshot - New York DMA
GEOSCAPE
04
Geoscape’s HispanicityTM is the industry leading Hispanic segmentation system that provides actionable marketing
insights by defining Hispanic households by the level of acculturation.
Over two thirds of the Hispanic population
falls into the more acculturated segments
(HA1-HA3). Almost 1 out of 3 Hispanics in the
New York DMA are unacculturated (HA4/HA5).
This Market Snapshot is produced by Geoscape and is available to members free of charge. To learn more about our VIP Membership
Program, please visit: www.geoscape.com/membership.
Market Snapshot - New York DMA
GEOSCAPE
Dominant Race or Ethnicity - The variation in dominant race
or ethnicity is illustrated by ZIP code for the New York DMA.
The map shows there are clusters of Hispanics in North Jersey,
Queens, North Manhattan/Bronx and Long Island.
This Market Snapshot is produced by Geoscape using the Geoscape Intelligence System (GIS) Marketscape
DataStream
Series 2016. For a FREE test drive of GIS, point your browser to: http://gis.geoscape.com/testdrive/
| Call 888 - 211 - 9353 or email [email protected]
This Market Snapshot is produced by Geoscape and is available to members free of charge. To learn more about our VIP Membership
Program, please visit: www.geoscape.com/membership.
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Market Snapshot - New York DMA
GEOSCAPE
HH Income Median – Median household income is illustrated
by census tract for the New York DMA. The areas in North New
Jersey like Paterson, Elizabeth and Newark, along with clusters
north of Manhattan and Queens are home to a large population
falling in the lower end of the median household income range
- under $35,000.
This Market Snapshot is produced by Geoscape using the Geoscape Intelligence System (GIS) Marketscape
DataStream
Series 2016. For a FREE test drive of GIS, point your browser to: http://gis.geoscape.com/testdrive/
| Call 888 - 211 - 9353 or email [email protected]
This Market Snapshot is produced by Geoscape and is available to members free of charge. To learn more about our VIP Membership
Program, please visit: www.geoscape.com/membership.
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