2014 Water Issues
Public Opinion Poll
Prepared for
San Diego County Water Authority
April 23, 2014
For more information on this research project please contact:
Probe Research Inc.
3639 Midway Dr, Suite B, #234
San Diego, CA 92110
Toll Free: (877) 538-5545
Email: [email protected]
TABLE OF CONTENTS
EXECUTIVE SUMMARY ...................................................................................................... 1
1.0
INTRODUCTION & METHODOLOGY ......................................................................... 2
1.1
2.0
INTERVIEW DISPOSITION REPORT ....................................................................3
PROFILE OF RESPONDENTS & SURVEY SUB-GROUPS ........................................ 4
2.1
3.0
SURVEY SUB-POPULATIONS ..............................................................................5
RESEARCH RESULTS ............................................................................................... 7
3.1
TOP-OF-MIND ISSUES IN SAN DIEGO COUNTY .................................................7
3.1.1 San Diego County Issues Agenda ...................................................................... 7
3.2
PUBLIC VIEWS ON THE DROUGHT .....................................................................8
3.2.1 Potential Response to Worsening Drought.......................................................... 8
3.2.2 Awareness of Current Drought Situation ............................................................. 9
3.2.3 Household Drought-Related Actions ..................................................................10
3.2.4 Public Trust Regarding Mandatory Restrictions .................................................13
3.2.5 Public Concern Regarding Drought Impact on Water Supplies ..........................14
3.3
PUBLIC PARTICIPATION IN SELECTED HOUSEHOLD CONSERVATION
ACTIVITIES ..........................................................................................................15
3.3.1 Household Water Conservation Practices ..........................................................15
3.3.2 Attitudes Toward Personal Efforts to Conserve Water .......................................18
3.3.3 Conserving Water as a Civic Duty ......................................................................20
3.4
PUBLIC VIEWS ON WATER RELIABILITY & DIVERSIFICATION ....................... 21
3.4.1 Overall Views on Reliability of Water Supply ......................................................21
3.4.2 Importance of Reliable Water Supply to Economy .............................................22
3.4.3 Water Reliability & Quality of Life .......................................................................23
3.4.4 Trust in Long-Term Water Supplies ...................................................................24
3.4.5 Perceptions of Efforts to Enhance Reliability of Water Supply ............................25
3.4.6 Support for Diversification Strategy ....................................................................26
3.5
VIEWS ON THE BAY-DELTA ...............................................................................27
3.5.1 Perceived Importance of the Bay-Delta ..............................................................27
3.5.2 Views Regarding Bay-Delta Supply Reliability ...................................................28
3.5.3 Bay-Delta vs. Local Water Investments..............................................................29
3.6
PUBLIC INTEREST IN SELECTED WATER EFFICIENCY PROGRAMS ............. 30
3.6.1 Preferred Programs ...........................................................................................30
3.7
PUBLIC ATTITUDES ON WATER COSTS ...........................................................32
3.7.1 Perceived Relative Value of Household Utilities .................................................32
3.7.2 Perceptions of Water Costs ...............................................................................34
3.7.3 Support for Rate Increases & Environmental Projects ........................................35
3.8
COMMUNICATION ISSUES .................................................................................37
3.8.1 General Media Preferences ...............................................................................37
3.8.2 Awareness of Water Conservation Information Sources ....................................38
3.8.3 Public Interest in Additional Water Information ...................................................39
3.8.4 Preferred Media for Receiving Water Information...............................................40
3.8.5 Additional Information Sources ..........................................................................41
3.9
OTHER RESEARCH FINDINGS ..........................................................................42
3.9.1 Agriculture’s Contribution to the Economy..........................................................42
3.9.2 Public Understanding of Water Bill .....................................................................43
3.9.3 Awareness of MWD Case ..................................................................................44
APPENDICES
 Appendix A: Survey Instrument
 Appendix B: Detailed Tabular Results
 Appendix C: Summary Notes on Telephone and Online Comparative Results
EXECUTIVE SUMMARY
Water issues are a high priority in San Diego County; they rank second to local economic conditions
as the most pressing concern in this March 2014 survey of 1,000 adults in the region. No other topics
generated nearly as much response when residents were asked to describe important regional issues
on an unaided or “top-of-mind” basis.
The survey also found that water is widely valued for its contribution to the local economy and the
region’s overall quality of life.
Interest in water issues is high as the state and county experience a third straight dry year. Droughtrelated questions show that residents largely accept the need for voluntary and even mandatory
conservation measures, and most residents trust local water agencies to impose mandatory
restrictions when conditions warrant.
Despite drought headlines, most San Diego County residents view regional water supplies as reliable,
though they do show less certainty that this resource will be readily available in the future. Current,
and to a lesser extent future, expectations for a reliable water supply are strengthened by broad
support for the region’s supply diversification strategy.
An overwhelming majority of San Diego County residents consider efficient use of water as a civic
duty, and this attitude is clearly driving disciplined water use by many residents. More than seven-in10 residents, for example, report the drought has inspired them to cut back on household water
consumption, and a majority of respondents agree that they could probably tighten the taps even
more, if necessary. Among the small number of those who have not reduced their water use in
response to the drought, many say they have already done all they can to conserve. It’s also
significant to note that San Diego County residents consistently – and sometimes dramatically –
outperform national averages when it comes to adopting various household water conservation
practices.
In terms of water costs, a majority of respondents feel they are receiving excellent or good value for
their money. However, higher majorities of consumers tend to see good economic value in other
household utilities, and a majority says water costs more than it should.
On Northern California’s Bay-Delta, most acknowledge this source is important for San Diego County
and a similar majority agrees the watershed now faces significant ecological challenges.
Nonetheless, a majority of respondents would prefer to invest in local water projects rather than in the
Bay-Delta.
These findings and many others related to water issues in San Diego County are presented in the
attached report.
Funding for this survey was provided in part by a grant from the State of California’s Department of
Water Resources.
For more information about this research project, please contact:
Scott MacKay
President
Probe Research Inc.
3639 Midway Dr, Suite B, #234
San Diego, CA 92110
Tel.: (877) 538-5545
E-mail: [email protected]
San Diego County Water Authority
1.0
2014 Water Issues Public Opinion Poll Draft Report
INTRODUCTION & METHODOLOGY
Probe Research Inc. was retained by the San Diego County Water Authority (Water Authority) to
conduct a survey of a representative sampling of 1,000 San Diego County adults on a range of issues
regarding the regional drinking water system and supply. This county-wide survey was designed and
conducted by Probe Research in close consultation with representatives of the Water Authority.
The research findings collected via this survey and reported later in this document will assist the
Water Authority on a variety of strategic information fronts. Topics explored include:

Public views and behaviors on water scarcity and drought conditions

Public views on water reliability and diversification strategy

Public participation in selected water conservation activities

Outlook on California’s Bay-Delta

Attitudes on water costs

Interest in selected water efficiency programs

Public usage of and preferences regarding communications channels
By using online polling for the first time, the Water Authority also was able to gain timely feedback
about potential drought-related campaign themes under development in March prior to the completion
of the telephone data collection phase.
A representative sampling of 1,000 adults who have lived in San Diego County for at least one year
completed the survey online (N=500) or via telephone (N=500), including 80 respondents who only
used mobile phones. The two samples of completed surveys were then consolidated into a single
data set which was then statistically weighted to reflect known age, gender and regional distribution of
San Diego County based on 2010 U.S. Census Data. All data analysis was performed using SPSS
statistical analysis software.
The telephone portion of the survey was conducted by Flagship Research of San Diego. Flagship
Research is a professional field research center that has conducted similar data collection services
on a sub-contract basis for Water Authority on multiple occasions. Flagship utilizes a state-of-the-art
Computer Assisted Telephone Interviewing (CATI) system for its telephone interviews. Random Digit
Dialing (RDD) telephone sample was provided to Flagship by Scientific Telephone Sampling (STS) of
Foothill Ranch, Calif. The telephone survey was thoroughly pre-tested by Probe Research and
Flagship Research. Five hundred live telephone interviews were conducted between March 11 and
25, 2014, among a stratified sampling of residents (based on region, age and gender).
Five hundred online surveys were collected between March 7 and 13, 2014, via Survey Sampling
International’s (SSI) proprietary panel. SSI is one of North America’s most established and reputable
online panel providers. A stratified sampling frame based on region, age and gender was also used
in the online version, to ensure respondent representation across the county.
As an online survey is a sample of convenience - rather than a probability sample - no margin-of-error
can be ascribed to the overall combined survey sample. However, comparisons of results across the
two samples provide a high degree of confidence that this survey accurately reflects public opinion in
San Diego County on water-related issues. A strict probability sample of 1,000 adults (i.e. no online
component) would have a margin of error of ± 3.1 percentage points, 19 times out of 20.
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1.1
2014 Water Issues Public Opinion Poll
Interview Disposition Report
The following table reveals the disposition of the calls for the telephone survey, as well as the
disposition of online surveys accessed:
TELEPHONE SURVEY:
No Answer
Busy
Answering Machine
Initial Refusal
Mid-survey refusal
Callback
Not in Service/Disconnected #
Language Barrier
Business and fax machines
Disqualified due to age, resident less than1 year or region
Completed survey
Total telephone calls placed:
ONLINE SURVEY:
Incomplete
Terminated/Quota Full
Completed survey
Total number of surveys accessed:
# OF CALLS
2,770
506
4,054
762
49
284
2,838
116
534
54
500
12,467
# OF SURVEYS
107
78
500
685
Note: No respondent requested to conduct the survey in Spanish.
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PROFILE OF RESPONDENTS & SURVEY SUB-GROUPS
The table below reveals the socio-demographic makeup of respondents:
(n=1,000)
(%)
18-34
(n=350)
(%)
AGE
35-54
(n=350)
(%)
12
10
77
20
13
68
10
10
80
6
6
87
50
50
53
47
50
50
46
54
3
13
2
1
20
9
10
42
2
11
1
1
30
5
14
35
4
16
3
1
14
13
5
44
3
11
3
1
17
10
10
46
20
22
20
16
14
5
3
19
24
24
16
12
4
1
20
19
20
14
17
7
4
20
25
16
19
12
4
3
54
44
3
37
57
6
54
45
1
72
28
-
67
33
64
36
64
36
72
28
15
14
23
16
18
14
15
14
23
16
18
20
15
14
23
16
18
10
15
14
23
16
18
6
59
21
11
6
2
1
43
33
15
6
3
1
58
21
10
8
2
1
82
7
5
4
0
1
TOTAL
RESIDENT OF SAN DIEGO:
1-5 years
6-10 years
10+ years
GENDER:
Men
Women
EDUCATION:
Grade/some high school
Completed high school
Some apprenticeship/trades
Journey-person certification
Some community college
Completed community college
Some university
Completed university
HOUSEHOLD INCOME:
less than$25,000
$25,000-$49,999
$50,000-$74,9999
$75,000-$99,999
$100,000-$149,999
$150,000-$249,999
$250,000+
HOME OWNERSHIP:
Own
Rent
Other
PAY WATER BILL:
Self / household member
Landlord / other
REGION:
East County
Metro
South Metro
North Coastal
North Island
South County
ETHNICITY:
White (not Hispanic)
Hispanic / Latino
Asian-American / Pacific Islander
African- American / Black
Mixed race
Native American
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55+
(n=272)
(%)
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2.1
2014 Water Issues Public Opinion Poll
Survey Sub-Populations
Survey cross-tabulations have been produced based on specific questions identified below. These
categories appear as sub-populations, both in the data tables and throughout the report:

Years living in San Diego: (Based on Q.F: How long have you been a resident of San
Diego County?): This refers to respondents who have lived in the county from one to 10
years versus 10 years or more.

Pay Own Water Bill: (Based on Q.DS3: Does your household pay its own water bill, or
does someone else, like your landlord of homeowner’s association, pay the water bill?): This
represents the respondent or other member of the household who is responsible for paying
the household water bill, versus a bill paid by landlord, homeowner’s association or other
entity.

System Reliability (Based on Q.5: A reliable water supply is one that can be depended
upon to consistently provide enough water to meet the region’s needs. Currently, how reliable
do you think San Diego County’s water supply is? Would you say it is): Respondents are
represented by those who feel their water is “very or somewhat reliable” versus those who
feel this is “very or somewhat unreliable.”

Heard About Water Situation (Based on Q.9: The governor and local water agencies are
calling for increased voluntary water conservation because of a statewide drought. How
much, if anything, have you heard about the water supply situation?): This represents
residents who say they have heard “a great deal” versus those who have heard “some” or
those who have heard “less” (not very much/hardly anything/unsure) about the local water
situation.

Taken Action Due to Drought (Based on Q.10a: Have you taken any actions in response
to the current drought at your home?): This refers to those who have or have not
implemented drought-related actions.

Region: “City” (Metro and South Metro) and “County” (East County, North Coastal, Inland,
East and South County)

County (applicable zip codes):
•
“East County”: 91901, 91903, 91905, 91906, 91916, 91917, 91931, 91934, 91935,
91941, 91942, 91943, 91944, 91945, 91946, 91947, 91948, 91962, 91963, 91976,
91977, 91978, 91979, 91980, 91987, 91990, 92019, 92020, 92021, 92022, 92036,
92040, 92071, 92072, 92090
•
“Metro”: 92037, 92038, 92039, 92092, 92093, 92111, 92117, 92119, 92121, 92122,
92123, 92124, 92126, 92131, 92132, 92142, 92145, 92160, 92161, 92168, 92169,
92171, 92177, 92190, 92191, 92192, 92193, 92194, 92196, 92197
•
“South Metro”: 92101, 92102, 92103, 92104, 92105, 92106, 92107, 92108, 92109,
92110, 92112, 92113, 92114, 92115, 92116, 92118, 92120, 92133, 92134, 92135,
92137, 92138, 92139, 92140, 92147, 92149, 92150, 92152, 92158, 92159, 92162,
92163, 92164, 92165, 92166, 92167, 92170, 92174, 92175, 92176, 92178, 92182,
92184, 92186, 92187, 92195
•
“North Coastal”: 92007, 92008, 92009, 92013, 92014, 92018, 92023, 92024, 92049,
92051, 92052, 92054, 92055, 92056, 92057, 92058, 92067, 92068, 92075, 92083,
92084, 92085, 92091, 92130
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2014 Water Issues Public Opinion Poll
•
“North Inland”: 92003, 92004, 92025, 92026, 92027, 92028, 92029, 92030, 92033,
92046, 92059, 92060, 92061, 92064, 92065, 92066, 92069, 92070, 92074, 92078,
92079, 92082, 92086, 92088, 92096, 92127, 92128, 92129, 92172, 92198, 92199
•
“South County”: 91911, 91902, 91908, 91909, 91910, 91912, 91913, 91914, 91915,
91921, 91932, 91933, 91950, 92951, 92136, 92143, 92153, 92154, 92155, 92173, 92179
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3.0
RESEARCH RESULTS
3.1
Top-of-Mind Issues in San Diego County
The following section examines “top-of-mind” concerns among residents of San Diego County.
3.1.1
San Diego County Issues Agenda
Survey respondents were asked to indicate, in their own words, what they regard as the county’s
most important issue at this time. Although the state of the economy/unemployment is the most
important issue on the minds of San Diego County residents (22% volunteered this), challenges to
the region’s water supply ranks very high on the county’s issues agenda, with 16 percent of
respondents indicating this is the No. 1 issue facing the region today.
Issues mentioned by fewer than one-in-ten respondents included affordable housing (6%),
crime/safety, the cost of living and city politics (5% each). Other mentions included education (4%),
civic financial problems and immigration/border issues (3% each). Nine percent of those surveyed
were unable or unwilling to identify a top-of-mind issue facing the county.
“Top-of-Mind” County Issues
Q.1 “What do you feel is the most important issue facing San Diego County residents today?” (n=1,000)
22%
Poor economy/unemployment
16%
Water supply/drought
6%
Affordable housing
Crime/safety
5%
Cost of living
5%
City politics
5%
Infrastructure
5%
4%
Education
City financial problems
3%
Immigration/border issues
3%
17%
Other
9%
(Unsure)
0%
10%
20%
30%
Base: All Respondents
Those who were most likely to single out the regional water supply/drought as the most important
issue facing San Diego County included:
•
Those living in the Coastal and Inland areas of the county (22% each versus only 9% among
those living in South San Diego County).
•
Residents 55 years and older (24% versus 14% among those aged 35-54 years and dropping
to 11% among those aged 18-34 years).
•
Those from higher-income households (23% among those earning more than $100,000/year,
versus 10% among those earning less than $25,000 annually).
•
Those who report having a deeper familiarity with the county’s water shortage situation (25%
versus 11% among those who know relatively little about this issue).
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3.2
2014 Water Issues Public Opinion Poll
Public Views on the Drought
The following section examines San Diego County residents’ views regarding the current drought,
including drought management actions local water agencies should take and an itemization of the
steps residents have taken to conserve water. This chapter also explores residents’ concerns about
the impact of drought on future regional water supplies as well as the level of trust they assign to local
water agencies to enact mandatory conservation measures at the appropriate time.
3.2.1
Potential Response to Worsening Drought
San Diego County residents were asked to suggest actions local water agencies could take if dry
conditions persist for the foreseeable future. Four-in-ten respondents (39%) urged water agencies to
impose mandatory conservation measures, while an additional three-in-ten (28%) advocated for
voluntary conservation measures. Further measures advanced by fewer than one in five respondents
included developing additional measures to recycle water (16%), desalinate seawater, transfer water
from other areas and develop more reservoirs/storage (15% each). About one-in-ten citizens
mentioned providing more/better public information and developing incentives for people to use less
water (9% each). Smaller numbers suggested actions such as raising water rates (8%), undertaking a
public education campaign (7%) and imposing fines/charges for those who use too much water (3%).
Recommended Actions in Response to
Continuing Drought
Q.6 “California is experiencing a serious drought. However, no cutbacks to local water supplies are expected for
2014. If dry conditions continue, what should local water agencies do to respond?” (n=1,000)
39%
Mandatory conservation
28%
Voluntary conservation
16%
Encourage/promote/use recycled water
Increase seater desalination
15%
Increase water transfers
15%
9%
More/better public information
9% - Total Mentions* -
Provide incentives to use less water
8%
Raise rates for high water usage
7%
Public education
3%
Implement fines/charges for high water use
15%
(Unsure)
0%
10%
20%
30%
40%
50%
Base: All Respondents
*Multiple mentions accepted, therefore total may exceed 100%.
•
Older and middle-aged adults were more inclined to favor mandatory conservation measures
(45% among those aged 55 years and over and 42% among those aged 35-54 years versus
just 31% among those aged 18-34 years).
•
Men were twice as likely as women to favor additional efforts to desalinate seawater (19%
versus 10% among women).
•
Younger adults aged 18-34 years were more likely to favor transferring more water from other
parts of the state (20% versus 12% among those aged 35-54 years and 10% among those
aged 55 years and over).
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•
3.2.2
2014 Water Issues Public Opinion Poll
Homeowners were more likely than renters to be in favor of adopting incentives for people to
use less water (11% versus 5% of non-homeowners).
Awareness of Current Drought Situation
San Diego County residents were asked to indicate how much they have heard about current water
supply challenges locally and statewide. As the graph below illustrates, about three-in-ten
respondents (31%) claim to know a great deal about the current situation with an additional 37
percent indicating that they have some knowledge about what is happening with respect to the
drought. Slightly fewer than three-in-ten respondents, on the other hand, said that they know
relatively little about the current water supply situation (29% including 18% who do not know very
much about it and an additional 11% who know hardly anything about the situation).
Drought Awareness in San Diego County
Q.10 “The governor and local water agencies are calling for increased voluntary water conservation because of a
statewide drought. How much, if anything, have you heard about the water supply situation?” (n=1,000)
Hardly anything
11%
(Unsure)
3%
A great deal
31%
Not very much
18%
Some
37%
Base: All Respondents
Those who were likely to report they know a great deal about the current water situation included:
•
Residents of Inland and Metro zones (39% and 38% respectively, versus only 24% among
those living in the South Metro area).
•
Homeowners (38% versus 24% among non-homeowners).
•
Adults aged 55 years and over (39% versus 22% among those aged 18-34 years).
•
University and community college graduates (38% versus 24% each among those with a high
school diploma or less, or incomplete post-secondary education).
•
Those who have taken action in their household as a result of the drought (36% versus only
19% among those who have not taken steps to conserve water in their households).
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3.2.3
2014 Water Issues Public Opinion Poll
Household Drought-Related Actions
When asked if they have personally taken any steps to limit their water consumption as a result of the
drought, seven-in-ten San Diego County adults (71%) indicated that they have done so. One-quarter
of those surveyed (27%) indicated that they have not taken action as a result of the drought, while
two percent were unsure or did not respond.
Public Response to Drought Conditions
Q.10a) “Have you taken any actions in response to the current drought at your home?” (n=1,000)
(Unsure), 2%
No, 27%
Yes, 71%
Base: All Respondents
Members of the following demographic groups were more likely to report that they have not taken any
actions as a result of the drought:
•
Men (31% versus 22% among women).
•
Younger adults aged 18-34 years (35% versus 23% among those aged 35-54 years and 21%
among those aged 55 years and over).
•
Individuals who do not own their home (32% versus 22% among homeowners).
•
Those who have heard very little about the drought situation (37% versus 17% among those
who indicated that they have heard a great deal about the drought).
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When asked why they have not taken action in response to the drought, four-in-ten (42%) indicated
that they already practice water conservation in their households. One-in-five respondents (21%)
simply do not feel the need to conserve water, with a slightly smaller group of respondents (18%)
reporting that they were unaware that there is a drought occurring. Four percent, meanwhile, said that
they do not practice water conservation measures because they live in an apartment or condominium
and therefore do not pay directly for water. One-in-five respondents (20%) were unsure or did not
respond to this question.
Reasons for Not Conserving Water
Q.10) “Why have you not taken any actions?” (n=265)
42%
Already conserve
21%
Do not feel need to conserve
18%
Unaware of issue
- Total Mentions* -
4%
Live in apt/condo
20%
(Unsure)
0%
10%
20%
30%
40%
50%
Base: Those who have not taken water-reduction measures
*Multiple mentions accepted, therefore total may exceed 100%.
•
Older adults who have not taken steps due to the drought were more likely to indicate that
they already practice conservation measures (62% among those aged 55 years and over,
versus 30% among those aged 18-34 years).
o
A similar trend was also observed among those with higher levels of education (53%
of those with a university/college degree already practice conservation measures,
versus 34% among those with a high school diploma or less).
•
Adults aged 18-34 years were much more likely than older respondents to say they have not
taken any steps in response to the current drought, because they were unaware that a
drought is taking place (29% versus 13% among those aged 35-54 years and 1% among
those aged 55 years and over).
•
Respondents who do not own their home were also more likely than homeowners to indicate
they were not taking action to reduce the amount of water they consume in their homes,
because they were unaware of the drought issue (23% versus 10%).
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Those who have taken action in response to the drought were asked to specifically describe these
actions. The most common steps taken include limiting shower times (35%), reducing water usage in
general (32%) and watering lawns and gardens less frequently (31%). Other measures taken by
smaller numbers of households include turning off the tap when doing household activities such as
brushing teeth or shaving (16%) and only running appliances when they have a full load (13%).
Solutions mentioned by fewer than one-in-ten respondents included planting drought-resistant plants
(9%), installing low-flow fixtures (7%), only using water during off-peak hours, recycling shower/bath
water for plants and not washing their vehicles (4% each). Other mentions include collecting
rainwater, installing a drip irrigation system, fixing leaky faucets (3% each) as well as recycling “grey”
water and replacing grass with artificial turf (2% each). Three percent of those surveyed were unsure
or unwilling to describe the specific things they have done to conserve water since the onset of the
drought.
Specific Water-Reducing Actions
Q.10) “What specifically have you done?” (n=708)
35%
Limit shower time/take baths
32%
Reduce water usage/more aware
31%
Cut back watering garden/lawn
16%
Turn tap off when brushing teeth, etc.
13%
Run laundry/dishwasher fully loaded
9%
Drought-tolerant plants
7%
Installed low-flow toilets/showerheads
Use water off-peak hours
4%
Use shower/bath water to water plants
4%
Reduce car washes
4%
- Total Unaided Mentions* -
14%
Other
3%
(Unsure)
0%
10%
20%
30%
40%
Base: Those who have taken water-reduction measures
*Multiple mentions accepted, therefore total may exceed 100%.
•
Non-homeowners were more likely than homeowners to have limited their shower times (46%
versus 27%) and to turn off the tap while shaving or brushing their teeth (28% versus 8%).
•
Homeowners, on the other hand, were more likely to report that they have taken actions in
their yards to conserve water, such as watering their lawns or gardens less frequently (39%,
versus 20% of non-homeowners) and planting drought-resistant plants (13% versus 3%
respectively).
•
Women were more likely than men to report that they only run appliances when they have a
full load of dishes or laundry (18% versus 7% respectively).
•
Younger adults were less likely than older adults to reduce the amount of water they apply to
their lawns and gardens (23% among those aged 18-34 years, versus 37% among those
aged 55 years and over).
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2014 Water Issues Public Opinion Poll
•
Nearly half of those who are not responsible for paying their own water bill report they limit
their shower time (46% versus 30% among those who pay their water bill) and three-in-ten
say they turn off the tap when brushing their teeth or shaving (30% versus 10% among those
paying their own water bill).
•
For their part, those who pay their own water bill were more likely than those who do not to
have planted drought-tolerant plants in their yard (12% versus 2%).
3.2.4
Public Trust Regarding Mandatory Restrictions
Respondents were asked if they trust water agencies to declare mandatory restrictions when
necessary. As the following graph illustrates, slightly more than half of San Diego County residents
trust these agencies to proclaim when and where these restrictions should be imposed (54%,
including 25% who strongly agree that they can trust the agencies and an additional 29% who
somewhat agree). One-in-five county residents say they do not trust the agencies to impose
mandatory restrictions (20%, including 10% each who either strongly or somewhat disagree). One-infive (22%) offered a neutral opinion, while four percent were unsure or did not respond.
Public Trust in Declaring Mandatory
Water Restrictions
Q.14a) “People have different views and behaviors when it comes to San Diego County’s water supplies. For
each statement below, please indicate if you agree or disagree. Using a five-point scale where a “1” means
you strongly disagree and a “5” means you strongly agree. I trust water agencies to declare mandatory
water restrictions when they are necessary.” (n=1,000)
Moderately
100%
Strongly
80%
54%
60%
40%
29%
20%
20%
25%
10%
10%
Agree
Disagree
0%
26%
Neutral/Unsure
Base: All Respondents
Those who were more likely to agree that they could trust water agencies to impose mandatory water
restrictions when necessary included:
•
Newer county residents (64% among those living in San Diego County for less than 10 years,
versus 50% among longer-term residents).
•
Women (57% versus 49% among men).
•
Residents who are confident the county’s water system is reliable (58% versus 44%).
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3.2.5
2014 Water Issues Public Opinion Poll
Public Concern Regarding Drought Impact on Water Supplies
Residents were asked if they agree or disagree that a drought may have a severe impact on local
water supplies. Overall, nearly three-quarters of county residents are anxious about the potential
impact of a drought on the regional water supply (73%, including 45% who strongly agree and an
additional 28% who somewhat agree). One-in-ten respondents strongly or moderately disagree that a
drought will have a major impact on their water supplies (10%), while 14 percent of those surveyed
offered a neutral or unsure (3%) view.
Concerns About Drought Impact on Local
Water Supplies
Q.14g) “People have different views and behaviors when it comes to San Diego County’s water supplies. For
each statement below, please indicate if you agree or disagree. Using a five-point scale where a “1” means
you strongly disagree and a “5” means you strongly agree. I’m worried about the impact a major drought
could have on our local water supplies.” (n=1,000)
Moderately
100%
Strongly
80%
60%
73%
28%
40%
20%
45%
10%
17%
5%
5%
0%
Agree
Disagree
Neutral/Unsure
Base: All Respondents
•
Adults aged 55 years and older were slightly more likely to express anxiety about the impact
of a drought on future water supplies (78% agree versus 68% among those aged 18-34
years).
•
Those who have taken action due to the current drought were more likely to agree with this
statement (80% versus 58% among those who have not taken steps to deal with the current
water situation).
•
Respondents most familiar with the current water situation were more inclined to agree with
this statement than those who have heard less about the ongoing drought (79% among those
who know a great deal about the current water situation versus 62% among those who know
less about this situation).
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3.3
2014 Water Issues Public Opinion Poll
Public Participation in Selected Household Conservation Activities
This section of the report explores regional residential water conservation practices and attitudes
toward water conservation.
3.3.1
Household Water Conservation Practices
Virtually all residents of San Diego County report participation in some form of regular (or at least
occasional) water conservation effort in their households. Only four percent reported taking no
actions to conserve water in and around their homes.
1
When examining selected conservation practices among “applicable ” respondents, nearly all say
they “always” or at least “sometimes” wait until they have a full load before switching on the
dishwasher or washing machine, and a similar proportion quickly repair leaky toilets or faucets (93%
each). Large proportions of the population also avoid running the tap while brushing their teeth,
washing hands or shaving in an effort to conserve water (88%), followed closely by those who only
water in the late evenings or early mornings (85%). Around three-quarters of residents regularly limit
their shower time to five minutes or less (77%), check for/repair leaks in irrigation system (76%)
and/or install the latest water-efficient fixtures in their home like a water-saving toilet or showerhead
(76%).
Public Participation in Selected
Household Water Conservation Practices
Q.12 “Still thinking about the water you use in your home, can you tell me whether or not you personally “never”,
“rarely”, “sometimes” or “always” do any of the following things to conserve water in your household?”
(n=1,000)
Always
Sometimes
Wait until full load
82%
11% 93%
Quickly repair leaky toilets/faucets
81%
12% 93%
88%
Avoid running tap
69%
19%
Water garden early morning/late evening
70%
15% 85%
41%
Limit shower time
36%
77%
Check for leaks in irrigation system
53%
23%
76%
Install water-efficient fixtures
50%
26%
76%
0%
20%
40%
60%
80%
100%
Base: All “Applicable” Respondents
1
Respondents who report these activities were “not applicable” to their circumstances have been removed from
the calculations, leaving only “Applicable” respondents. (i.e., Apartment dwellers generally excluded themselves
from issues regarding yard maintenance.)
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2014 Water Issues Public Opinion Poll
A correlation between age and household water conservation practices was apparent, as revealed
below. Indeed, the only activity where there is no significant difference in the age cohort is for
avoiding running the tap, which has been excluded from the chart below:
Household Water Conservation Practices
- by Age Q.12 “Still thinking about the water you use in your home, can you tell me whether or not you personally “never”,
“rarely”, “sometimes” or “always” do any of the following things to conserve water in your household?”
(n=1,000)
18-34
100%
86% 85%
80%
86%
35-54
55+
89%
75%
67%
83%
71%
56%
60%
71%
56%
36%
40%
66%
59%
53%
31%
36%
29%
20%
0%
Wait until full
load
Quickly repair
leaky
toilets/faucets
Water garden
early
morning/late
evening
Check for
leaks in
irrigation
Install waterefficient
fixtures
Limit shower
time
Base: “Applicable” Respondents “Always” participating in these activities
•
Waiting until having a full load before switching on the dishwasher or washing machine was
most frequently practiced by those residing in the Metro area (91%), and those with higher
levels of education (87%).
•
Respondents who exclusively water their gardens in the late evenings or early mornings
included those with higher levels of education (77% among those with who have a degree
versus 51% among those with high school or less education).
•
Those most likely to report avoiding running the tap while brushing their teeth, washing your
hands or shaving included respondents from the Metro area (80% compared to 66% among
their Inland counterparts) and long-term residents of San Diego County (72% among those
living here for more than 10 years versus 61% among those living here for less than 10
years).
•
Those from higher-income households reported they wait until having a full load before
switching on the dishwasher or washing machine (93% versus 77%), always water their
garden in the late evenings or early mornings (80% versus 46%) and regularly check for and
repair leaks in their irrigation system (56% versus 40%), compared to lower-income
households.
•
Homeowners were consistently more likely than renters to wait until they have a full load
(86% versus 77%), water their garden late in the evening or early morning (82% versus
51%), check for and repair irrigation leaks (63% versus 40%) and install water-efficient
fixtures (56% versus 42%) in an effort to reduce the amount of water they use in their homes.
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•
•
Likewise, those who pay their
own water bills were more
involved
in
water-use
reduction efforts such as
watering their gardens at
cooler times of the day (74%
versus 59%) and checking for
and repairing irrigation leaks
(58% versus 41%) compared
to those who are not
responsible for paying a water
bill.
For their part, women were
more likely than men to report
they have installed waterefficient fixtures in their homes
to conserve water (57%
versus 42%) or wait until they
have a full load before turning
on their washing machine or
dishwasher
(86%
versus
78%).
2014 Water Issues Public Opinion Poll
San Diego
County is a
National Leader
in Practicing
Water
Conservation
Residents of San Diego
County are more committed
to conserving water in their
households than Americans on
when
it
average…especially
comes to practices such as
avoiding running the tap and
watering gardens at cooler times of
the day.
Comparative Analysis of San Diego County
and U.S.A. Household Water
Conservation Practices
82%
78%
Wait unitl full load
81%
Quickly repair leaky
toilets/faucets
74%
70%
Water garden early
morning/late evening
55%
69%
Avoid running tap
52%
50%
Install water-efficient
fixtures
Local
(n=1,000)
36%
41%
Limit shower time
32%
0%
*National
(n=2,000)
20% 40% 60% 80% 100%
*Source: Probe Research Syndicated Study: A Clear Perspective of
Americans and their Drinking Water, January 2012
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3.3.2
2014 Water Issues Public Opinion Poll
Attitudes Toward Personal Efforts to Conserve Water
While one-half of residents countywide say they could do more to conserve water in their homes,
one-quarter felt they were already doing all they could in this regard (53% versus 25%).
Increasing Household Water Conservation
Q.14b) “People have different views and behaviors when it comes to San Diego County’s water supplies. For
each statement below, please indicate if you agree or disagree. Using a five-point scale where a “1” means
you strongly disagree and a “5” means you strongly agree. I could do more to conserve water at my home.”
(n=1,000)
Moderately
100%
Strongly
80%
53%
60%
40%
29%
25%
22%
13%
20%
24%
12%
0%
Agree
Disagree
Neutral/Unsure
Base: All Respondents
•
While half of residents who have lived in the region for more than 10 years felt they could be
doing more to conserve water in their home (49%), this figure jumps to two-thirds among
those who are more recent residents of the county (66% among those living in San Diego
County for 10 years or less).
•
Respondents with lower levels of education also were more likely than others to report they
could be doing more to reduce their water consumption (62% among those with high school
or less versus 58% among those with some post-secondary education and 49% of those who
have graduated with a post-secondary education).
•
Regionally, nearly four-in-ten residents of communities in the southern area of the county
strongly agreed they could be doing more to conserve water at home, a far greater response
than those residing in the Coastal region (37% versus 18%).
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Once again, there was a significant age correlation when it came to a self-assessment of water
conservation efforts as shown below. Younger residents consistently acknowledged there was room
for improvement on their part more frequently than older residents.
Water Conservation Efforts Across
Age Groups
Q.14b) “People have different views and behaviors when it comes to San Diego County’s water supplies. For
each statement below, please indicate if you agree or disagree. Using a five-point scale where a “1” means
you strongly disagree and a “5” means you strongly agree. I could do more to conserve water at my home.”
(n=1,000)
100%
Agree
Disagree
80%
67%
60%
51%
39%
40%
37%
25%
14%
20%
0%
18-34 years
35-54 years
55+ years
Base: All Respondents
•
Two-thirds of younger residents felt they could be doing more to conserve water in their home
(67%), compared to around half of adults 35-54 (51%). Older residents, on the other hand,
were just as likely to disagree as agree that they could step up their residential water
conservation efforts (37% disagree versus 39% agree).
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3.3.3
2014 Water Issues Public Opinion Poll
Conserving Water as a Civic Duty
San Diego County adults expressed a clear sense of civic obligation when it comes to conserving
water. Indeed, four-in-five residents agreed that it is their civic responsibility to use water efficiently
(82%, including 60% who “strongly” agree), compared to only five percent who disagreed.
Water Use Efficiency as a Civic Duty
Q.14j) “People have different views and behaviors when it comes to San Diego County’s water supplies. For
each statement below, please indicate if you agree or disagree. Using a five-point scale where a “1” means
you strongly disagree and a “5” means you strongly agree. It is my civic responsibility to use water
efficiently.” (n=1,000)
Moderately
100%
Strongly
82%
80%
22%
60%
40%
60%
13%
20%
5%
2%
3%
0%
Agree
Disagree
Neutral/Unsure
Base: All Respondents
•
Nearly nine-in-ten older residents agreed that conserving water is the right thing to do,
compared to younger respondents (88% among those aged 55+ years versus 77% among
those less than 35 years).
•
Those who have taken action to reduce their water consumption because of the drought were
significantly more likely to agree that water conservation is a clear civic duty (88% versus
68%).
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3.4
2014 Water Issues Public Opinion Poll
Public Views on Water Reliability & Diversification
In this chapter, San Diego County residents offer their opinions on the reliability of their water supply
and the impact water has on their quality of life and the economy. In addition, respondents share
their views on efforts to diversify the region’s water sources.
3.4.1
Overall Views on Reliability of Water Supply
When residents were asked to indicate how reliable they felt San Diego County’s water supply is,
seven-in-ten were confident the water supply is reliable (70% including 23% “very” and 47%
“somewhat” reliable). This compares to about one-quarter (26%) who do not feel the water supply is
reliable (including 7% “very unreliable” and 19% “somewhat unreliable”).
Views on Reliability of San Diego County’s
Water Supply
Q.5 “A reliable water supply is one that can be depended upon to consistently provide enough water to meet the
region’s needs. Currently, how reliable do you think San Diego County’s water supply is? Would you say it
is...?” (n=1,000)
100%
Somewhat
Very
70%
80%
60%
47%
40%
26%
20%
23%
19%
4%
7%
0%
Reliable
Unreliable
(Unsure)
Base: All Respondents
•
Confidence in the reliability of San Diego County’s water supply was highest among those
living in the county’s coastal neighborhoods (82% reliable versus only 62% in the Metro
area).
•
Residents taking personal measures to conserve water because of the drought are slightly
more likely to feel the water supply is reliable than those not cutting back on water (72%
versus 66%).
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3.4.2
2014 Water Issues Public Opinion Poll
Importance of Reliable Water Supply to Economy
An overwhelming majority of county residents make a strong connection between a healthy economy
and a reliable water supply. Indeed, more than eight-in-ten respondents agreed that a reliable water
supply is essential for a healthy economy (84%, including 62% “strongly” agree), compared to only
four percent who disagreed.
Water Reliability & the Local Economy
Q.14l) “People have different views and behaviors when it comes to San Diego County’s water supplies. For
each statement below, please indicate if you agree or disagree. Using a five-point scale where a “1” means
you strongly disagree and a “5” means you strongly agree. A reliable water supply for this region is
essential for a healthy economy.” (n=1,000)
Moderately
100%
80%
Strongly
84%
22%
60%
40%
62%
4%
20%
12%
2%
2%
0%
Agree
Disagree
Neutral/Unsure
Base: All Respondents
•
Nearly three-quarters of those in South County “strongly agreed” with the notion that a
reliable water supply is essential for a healthy economy (72% compared to 57% among those
residing in South Metro who felt this strongly).
•
Similarly, three-quarters of older residents made this connection (74% “strongly agree”
versus 54% among those aged 18-34 and 59% among those aged 35-54 years).
•
Respondents who have taken action to conserve water were also more likely to strongly
associate a healthy economy with a stable water supply (67% versus 51% among those who
have not taken any action due to the drought).
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3.4.3
2014 Water Issues Public Opinion Poll
Water Reliability and Quality of Life
Survey participants were asked to express their views on the extent to which a reliable water supply
impacts their personal quality of life. Overall, 82 percent of respondents agreed a reliable water
supply for this region is essential to my quality of life, including 56 percent who “strongly agree”. A
mere four percent disagreed and 14 percent were unable to offer an opinion.
Perceived Impact of Water Reliability on
Quality of Life
Q.14d) “People have different views and behaviors when it comes to San Diego County’s water supplies. For
each statement below, please indicate if you agree or disagree. Using a five-point scale where a “1” means
you strongly disagree and a “5” means you strongly agree. A reliable water supply for this region is
essential to my quality of life.” (n=1,000)
Strongly
disagree
3%
Neutral/Unsure
14%
Moderately
disagree
1%
Strongly agree
56%
Moderately
agree
26%
Base: All Respondents
•
More than two-thirds of those in South County “strongly agreed” with the notion that a reliable
water supply is essential to their quality of life (68% compared to 49% among those in South
Metro).
•
Older residents were far more likely than their younger counterparts to strongly agree that
having a stable water supply affects their quality of life (67% among those aged 55+ years
versus 55% among those aged 35-54 years and dropping to 46% among those under 35
years of age).
•
Those from higher income households also linked their quality of life with a reliable water
supply (62% among those from households earning more than $100,000 versus 50% among
those earning $25,000-$49,000 annually).
•
Respondents who have taken action to conserve water were also more likely to strongly
agree that their quality of life depends on a stable water supply (61% versus 44% among
those who have not taken any action due to the drought).
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3.4.4
2014 Water Issues Public Opinion Poll
Trust in Long-Term Water Supplies
Respondents were less certain when asked to assign a level of trust to their local and regional water
agencies to ensure there is a reliable long-term supply of water in the region. Less than half of
respondents (48%) trust these agencies (including 20% “strongly”), while one-in-five lacked
confidence in this regard (21%). Three-in-ten were unable or unwilling to offer an opinion (31%).
Trust in Long-Term Water Supplies
Q.14h) “People have different views and behaviors when it comes to San Diego County’s water supplies. For
each statement below, please indicate if you agree or disagree. Using a five-point scale where a “1” means
you strongly disagree and a “5” means you strongly agree. I trust regional and local water agencies to
ensure we have a reliable long-term supply of water.” (n=1,000)
100%
Moderately
Strongly
80%
60%
40%
48%
28%
20%
20%
31%
21%
11%
10%
0%
Agree
Disagree
Neutral/Unsure
Base: All Respondents
•
Those who feel their current water supply is reliable were significantly more likely to trust the
long-term efforts of water agencies than those who feel the current supply is unreliable (57%
versus 29%).
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3.4.5
2014 Water Issues Public Opinion Poll
Perceptions of Efforts to Enhance Reliability of Water Supply
Fewer than half of respondents report awareness of efforts to ensure a reliable water supply for the
region (45%, including 17% who “strongly” agree). Twenty percent said they had little or no familiarity
with efforts to strengthen water reliability in the region. One-third of respondents were unable or
unwilling to offer an opinion (35%).
Public Awareness of Water Supply
Reliability Efforts
Q.14i) “People have different views and behaviors when it comes to San Diego County’s water supplies. For
each statement below, please indicate if you agree or disagree. Using a five-point scale where a “1” means
you strongly disagree and a “5” means you strongly agree. I have a good understanding of the ways we are
trying to enhance the reliability of water supplies in our region.” (n=1,000)
Moderately
100%
Strongly
80%
60%
45%
35%
40%
28%
20%
17%
13%
7%
Agree
Disagree
20%
0%
Neutral/Unsure
Base: All Respondents
There was little difference in responses across the survey sub-populations.
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3.4.6
2014 Water Issues Public Opinion Poll
Support for Diversification Strategy
Residents exhibited strong support for a diversified water supply strategy. When asked to indicate
their level of support for a multi-source water supply plan, nearly eight-in-ten backed this approach
(79%, including 42% who “strongly support”). This compares to only around one-in-ten (12%) who
oppose this strategy, and a similar number who were unable to offer an opinion (9%).
Public Support for Regional Water Supply
Diversification Strategy
Q.4 “Twenty years ago, almost all of our region’s water was imported from a single supplier, “The Metropolitan
Water District of Southern California”. Since then, the region has diversified its water supply sources so that
today a little less than half of our water is imported from that single supplier. That strategy has included water
transfers from the Colorado River, increased conservation, groundwater development, water recycling and, by
2016, seawater desalination. Do you strongly support, moderately support, moderately oppose or strongly
oppose this plan to diversify our water sources?” (n=1,000)
100%
Moderately
79%
Strongly
80%
60%
37%
40%
20%
42%
12%
9%
9%
3%
0%
Support
Oppose
(Unsure)
Base: All Respondents
•
Half of those in the Coastal area “strongly support” these efforts (50% versus 35% among
residents in the South County).
•
Older residents were more likely to strongly support diversifying water sources (52% among
those 55 and older versus 44% among those aged 35-54 and 33% among 18-34 year olds).
•
Those who have graduated from a post-secondary educational institution were also more
likely than those with lower levels of education to strongly support these efforts (53% versus
31% among those with some post-secondary education and 35% among those with high
school or less).
•
Household income also correlates to support for diversification; those from households
earning more than $100,000 annually were nearly twice as likely to strongly support a
diversification strategy, than those from households earning less than $25,000 annually (52%
versus 28%).
•
Those who have heard a great deal about the water situation in San Diego County were far
more likely than those who say they are less familiar with current conditions to offer solid
support for this initiative (56% versus 34%).
•
Nearly one-half of those who have taken action to conserve water in response to drought also
were in strong support of the diversification plan (46% versus 36% among those who have
not taken any water-conservation action).
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3.5
2014 Water Issues Public Opinion Poll
Views on the Bay-Delta
Public views regarding the importance of the Sacramento-San Joaquin Bay-Delta as a source of
water are explored in this section. This chapter also examines the public’s preferred approach for
investing in water supply reliability.
3.5.1
Perceived Importance of the Bay-Delta
Residents were asked if they agree or disagree that the Bay-Delta in Northern California is an
important water supply for San Diego County. As the following graph illustrates, more than half of
those surveyed regard the Bay-Delta as an important source of drinking water for county residents
(58%, including 22% who “strongly” agree and 36% who “moderately” agree). Slightly more than onein-ten do not see the Bay-Delta as a key water source (13%, including 3% who “strongly” disagree
and an additional 10% who “moderately” disagree). More than one-quarter of those surveyed (29%)
were unable or unwilling to provide a response to this question.
Importance of Bay-Delta as a
Water Source
Q.7a “Please tell me whether you strongly agree, moderately agree, moderately disagree or strongly disagree
with the following statements: The Bay-Delta in Northern California is an important water supply for San
Diego County. “(n=1,000)
(Unsure)
29%
Strongly agree
22%
Strongly
disagree
3%
Moderately
disagree
10%
Moderately
agree
36%
Base: All Respondents
Those who were more inclined to believe that Bay-Delta is an important regional water supply
included:
•
Men (65% “strongly or moderately” agree versus 52% among women).
•
Those who have heard a great deal about the current water situation (68% versus 49%
among those who have heard relatively little about the drought).
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3.5.2
2014 Water Issues Public Opinion Poll
Views Regarding Bay-Delta Supply Reliability
Respondents were asked to agree or disagree with the following statement: “Water supplies from the
Bay-Delta have become less reliable in recent years due to environmental challenges.” Overall,
slightly more than half of those surveyed agree (57%, including 22% who “strongly” agree and 35%
who “moderately” agree). Thirteen percent of those surveyed disagree (including 3% who “strongly”
disagree and 10% who “moderately” disagree), while three-in-ten were unsure (30%).
Impact of Ecological Duress on Reliability
of Bay-Delta Water Supplies
Q.7b “Please tell me whether you strongly agree, moderately agree, moderately disagree or strongly disagree
with the following statements: Water supplies from the Bay-Delta have become less reliable in recent years
due to environmental challenges.“(n=1,000)
(Unsure), 30%
Strongly agree,
22%
Strongly
disagree, 3%
Moderately
disagree, 10%
Moderately
agree, 35%
Base: All Respondents
•
Older adults were slightly more likely to agree that the Bay-Delta has become less reliable
(63% among those aged 55 years and over agree, compared to 52% among those aged 3554 years).
•
Homeowners are also more inclined to believe that the Bay-Delta has become less reliable in
recent years (62% versus 53% among non-homeowners).
•
Those familiar with the current drought conditions are also more likely to believe that the BayDelta is not as reliable as it has been in the past (67% versus 45% among those who know
relatively little about the current water situation).
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San Diego County Water Authority
3.5.3
2014 Water Issues Public Opinion Poll
Bay-Delta vs. Local Water Investments
San Diego County residents were asked to consider whether they would prefer to pay more to ensure
the future availability of water from the Bay-Delta, or if they prefer to invest in local water resources.
Across the county, residents are much more inclined to support locally controlled water resources that
would enhance water supply reliability (57%, including 38% who would “strongly” prefer local
investments and 18% who are “moderately” inclined to back local efforts). Only around one-in-ten
would prefer to invest in improvements to the Bay-Delta (10%, including 4% who “strongly” prefer this
option and 6% who “moderately” prefer this). Thirteen percent of those surveyed urge San Diego
County to pursue both options, while two percent do not support either solution and 18 percent were
unable to offer an opinion.
Bay-Delta vs. Local Water Investments
Q.9 “Some people feel San Diego County ratepayers should pay more to improve water supply reliability in the
Bay-Delta. Others prefer focusing investments on developing more locally controlled water resources. Which
approach do you prefer?“ (n=1,000)
57%
60%
Moderately
Strongly
50%
19%
40%
30%
20%
38%
18%
13%
10%
10%
0%
6%
4%
Prefer Bay-Delta
Investments
2%
Prefer Local
Investments
Support Both
Support Neither
(Depends/Unsure)
Base: All Respondents
Those who prefer local investments included:
•
Residents aged 55 years and older (65% versus 57% among those aged 35-54 years and
dropping to 48% among those aged 18-34 years).
•
Residents from households earning $50,000-$99,000/year (65% versus 25% among those
earning less than $25,000/year).
•
Homeowners (61% versus 52% among non-homeowners).
Those who prefer improvements to the Bay-Delta included:
•
Those who know relatively little about the current water situation (39% versus 21% among
those who know a great deal about the current situation).
•
Those with lower household incomes (40% among those earning less than $25,000/year
versus 25% among those earning $50,000-$99,000/year).
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San Diego County Water Authority
3.6
2014 Water Issues Public Opinion Poll
Public Interest in Selected Water Efficiency Programs
An examination of public interest in selected water-use efficiency measures is provided below.
3.6.1
Preferred Programs
Residents of San Diego County showed interest in a variety of conservation programs. They
indicated they are most interested in programs that offer financial benefits such as rebates and
discounts. Four-in-ten consumers would be interested in rebates for water-saving appliances/fixtures
(40%) while around three-in-ten would look for discounts on water-efficient plants (32%) or rebates for
water-saving landscaping/irrigation (30%) In addition, nearly three-in-ten expressed interest in
instructional resources such as How-to guides (28%). About two-in-ten residents indicated they were
looking for water-smart landscape classes (19%) and indoor/outdoor water audits (18%). One-third of
surveyed county adults were either unsure or did not desire any program or assistance regarding
water conservation (34%).
Public Demand for Selected Water
Conservation Programs/Assistance
Q.13 “What kind of water-use efficiency programs or assistance, if any, are you looking for?” (n=1,000)
Rebates for water-saving
applicances/fixtures
40%
32%
Discounts on water-efficient plants
Rebates for water-saving
landscaping/irrigation
30%
28%
How-to guides
19%
WaterSmart landscape classes
- Total Aided Mentions* -
18%
Indoor/outdoor water audits
5%
Other
34%
(Unsure/None)
0%
10%
20%
30%
40%
50%
Base: All Respondents
*Multiple mentions accepted, therefore total may exceed 100%.
•
Metro residents were least likely to express interest in rebates for appliances or fixtures (28%
versus 40% on average countywide).
•
Those from high-income households (more than $100,000) were significantly more likely than
those from households earning less than $25,000 annually to look for landscaping/irrigation
rebates (41% versus 32%), or how-to guides (38% versus 29%).
•
The same programs were of more interest to those with levels of education beyond high
school: rebates for appliances (43% versus 30% among those with high school or less
education) and landscaping/irrigation (33% versus 18%), as well as how-to guides (31%
versus 16%).
•
Homeowners were more interested than renters in rebates for landscaping and irrigation
(35% versus 25%).
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San Diego County Water Authority
2014 Water Issues Public Opinion Poll
•
Those who pay their own water bills were more likely to seek discounts on water-efficient
plants (36%) and rebates for landscaping/irrigation (34%) than those who do not.
•
Women were more interested than men in attending WaterSmart landscape classes (23%
versus 15%).
•
Water-conscious residents who have already taken some kind of action to reduce the amount
of water they use at home were much more interested in all programs than those who have
not taken water-use reduction measures.
•
Those most likely to be disinterested in any of the programs offered included those with only
a high school education (46%), those who do not pay their own water bill (44%), those from
the Inland region (42%) and renters (39%).
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San Diego County Water Authority
3.7
2014 Water Issues Public Opinion Poll
Public Attitudes on Water Costs
Residents of San Diego County weigh in on the financial aspects of their water supply in this chapter,
including offering a comparative assessment of the value of their water and other household utilities.
Support for water rate increases is also examined in the context of statewide water supply
challenges.
3.7.1
Perceived Relative Value of Household Utilities
Respondents were presented with eight common household utilities and services and were asked to
indicate the level of value they feel they receive for each service.
Overall, residents felt they received “excellent/good” value for trash collection (70%) while around
three-in-five were satisfied with the value they received from their cell phone provider (64%) their gas
and electric utility (62%), their Internet provider (61%) and their land-line telephone provider (61%).
A majority of residents felt they were receiving good value for their water (56%); one-third felt the
opposite (35% “poor value”). This was comparable to the value residents feel they receive for their
sewer utility (56% “good value” and 24% “poor value”). Only cable TV received lower ratings than
sewer and water for its perceived value (45% “good value” and 46% “poor value”).
Perceived Value of Selected Household
Utilities/Services
Q.2 “Now a question about some of the utilities and services you might receive in your household. It doesn’t
matter whether or not your household pays these bills directly, I’m just looking for your general impressions.
…would you say you receive excellent value for the amount you pay for this, good value, not very good value
or poor value…” (n=1,000)
Good Value
(Unsure)
Poor Value
70%
Trash collection
14%
Cell phone
64%
Gas & Electric
62%
5%
33%
Internet
61%
6%
34%
Land-line telephone
61%
Sewer
56%
Water
56%
0%
20%
28%
13%
26%
20%
9%
45%
Cable TV
8%
16%
9%
40%
24%
35%
46%
60%
80%
100%
Base: All Respondents
•
Residents responsible for paying their own water bills were far less likely than those who do
not pay these bills to feel they receive “good value” for their gas and electric utility (57%
versus 72%) and their water (53% versus 64%). This sentiment was similar among
homeowners: 54 percent felt they received value for their money for their gas and electric
(versus 71% among renters) and their water (51% versus 62% among renters).
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San Diego County Water Authority
•
2014 Water Issues Public Opinion Poll
Those from high-income households (more than $100,000) also were less likely than those
from low-income households (less than $25,000) to feel they receive good value for their gas
and electric utility (48% versus 74%), their internet service (54% versus 65%), their water
(52% versus 63%) and their cable TV (38% versus 51%).
As revealed in the chart below, younger residents were significantly more likely than older residents
to feel they received good value for several utilities, including their cell phone, gas and electric utility,
water and cable TV:
Perceived Value of Selected Household
Utilities/Services - by Age Q.2 “Now a question about some of the utilities and services you might receive in your household. It doesn’t
matter whether or not your household pays these bills directly, I’m just looking for your general impressions.
…would you say you receive excellent value for the amount you pay for this, good value, not very good value
or poor value…” (n=1,000)
100%
80%
18-34
74%
73%
55%
55+
69%
62%
60%
35-54
60%
52%
49% 49%
53%
47%
37%
40%
20%
0%
Cell Phone
Gas & Electric
Water
Cable TV
Base: All Respondents indicating they receive “Excellent/Good” value
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San Diego County Water Authority
3.7.2
2014 Water Issues Public Opinion Poll
Perceptions of Water Costs
When respondents were asked whether they felt the cost of water in San Diego County was more or
less than it should be, around half felt it was more than it should be (53%), compared to 35 percent
who felt these costs were about right (29% or who felt these costs were about right and six percent
felt the cost of their water was less than it should be). One-in-ten (12%) were unable or unwilling to
offer a response.
Assessment of Cost of Water
Q.3
“Do you believe the cost of water here in San Diego County is…?” (n=1,000)
100%
80%
60%
53%
40%
29%
12%
20%
6%
0%
More than it
should be
About right
Less than it
should be
(Unsure)
Base: All Respondents
•
Homeowners and those who are responsible for paying their water bills tend to feel the cost
of water is more than it should be (61% and 60% respectively).
•
Longer term residents of the county were more likely than those who have lived in the region
for ten years or less to feel they are paying more than necessary for their water (55% versus
45%).
•
Nearly two-thirds of older residents felt they were paying more than necessary for their water;
far more than younger respondents (62% versus 44%).
•
Those who have heard a great deal about the local water situation were significantly more
likely to feel water costs more than it should, compared to those who have not heard about
these conditions (63% versus 45%).
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San Diego County Water Authority
3.7.3
2014 Water Issues Public Opinion Poll
Support for Rate Increases and Environmental Projects
The survey also explored public support for additional rate increases to support supply reliability, and
for water agency investments in projects designed to lessen the agencies’ environmental impact.
Overall, residents are nearly evenly divided in their support for additional rate increases that would
help ensure the region’s water supply reliability. One-third agreed that water rate increases are
necessary (33%), compared to one-third who feel additional increases are not required (34%) and
one-third who are undecided (33%). There is a slight difference in the strength of conviction on each
side as 13 percent “strongly agree” there is a need to increase water rates while 19 percent “strongly
disagree”.
Perceived Need for Water Rate Increases
Q.14k) “People have different views and behaviors when it comes to San Diego County’s water supplies. For
each statement below, please indicate if you agree or disagree. Using a five-point scale where a “1” means
you strongly disagree and a “5” means you strongly agree. Additional water rate increases are necessary to
support the region’s water supply reliability.” (n=1,000)
Moderately
100%
Strongly
80%
60%
40%
20%
33%
20%
13%
34%
33%
15%
19%
0%
Agree
Disagree
Neutral/Unsure
Base: All Respondents
•
Homeowners were less likely than renters to feel additional increases in water rates were
warranted to ensure reliability (27% versus 40%).
•
Those who have been living in San Diego County for ten years or fewer were more
supportive of an increase in water rates than long-term residents (42% versus 31%).
•
Younger residents (18-34 years) were also more amenable to rate increases than older
residents (46% versus 29% among those 35-54 years old and 24% among those 55 and
older).
•
Respondents with lower levels of education were among those who felt a water rate increase
would be necessary to ensure water supply reliability for the region (41% among those with a
high school diploma or less versus 29% among those who have graduated from postsecondary education).
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San Diego County Water Authority
2014 Water Issues Public Opinion Poll
Another question asked respondents if they agreed with the statement: I support efforts by local
water agencies to go above and beyond regulatory requirements to lessen their environmental impact
even if these efforts result in higher costs for ratepayers.
While less than half of respondents agreed with this statement, residents were somewhat more likely
to support these efforts (45%, including 19% who “strongly” agree) than oppose them (23%, including
12% who “strongly” disagree). One-third were unable to offer an opinion (32% “neutral/unsure”).
Public Support for Environmental
Stewardship with Additional Ratepayer Costs
Q.14m) “People have different views and behaviors when it comes to San Diego County’s water supplies. For
each statement below, please indicate if you agree or disagree. Using a five-point scale where a “1” means
you strongly disagree and a “5” means you strongly agree. I support efforts by local water agencies to go
above and beyond regulatory requirements to lessen their environmental impact even if these efforts result
in higher costs for ratepayers.” (n=1,000)
Moderately
100%
Strongly
80%
60%
40%
45%
32%
26%
20%
23%
11%
19%
12%
0%
Agree
Disagree
Neutral/Unsure
Base: All Respondents
•
Once again, homeowners were less likely than renters to support increasing costs for this
kind of investment (36% versus 54%), as were those responsible for paying their water bill
(40% versus 54% among those who do not pay their own water bill).
•
Those who have been living in San Diego County for ten years or fewer were more
supportive of increased costs to support environmentally related investments compared to
long-term residents (55% versus 41%).
•
Younger residents (18-34 years) were also more amenable to higher costs under these
circumstances than older residents (53% versus 43% among those 35-54 years old and 37%
among those 55 and older).
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San Diego County Water Authority
3.8
2014 Water Issues Public Opinion Poll
Communication Issues
This section examines the means by which San Diego County residents obtain information about
water and other issues. It covers the extent to which residents know where to find information on how
to conserve water, as well as their preferences for how they would like to be informed about related
issues. Also examined here are San Diego County residents’ media preferences and non-media
information-gathering habits.
3.8.1
General Media Preferences
County residents were asked to identify sources of information they rely on to keep them informed
about important issues in their community. More than two-in-five (43%) rely on television newscasts,
with one-quarter (25%) indicating they visit news websites and one-in-ten (10%) turning to
local/community newspapers. Other sources included radio newscasts (8%), social media (5%),
word-of-mouth (4%) and talk radio (3%).
Preferred Media Sources for
Community News
Q.18 “What is the main type of media you rely on to learn about important issues affecting your community?”
(n=1,000)
43%
TV newscasts
25%
Internet news sites
10%
Local/community papers
8%
Radio newscasts
5%
Social media
4%
Word-of-mouth
3%
Talk radio
2%
Other
0%
10%
20%
30%
40%
50%
Base: All Respondents
•
Respondents 55 years and older are more likely to obtain their local news and information
from television newscasts (53% compared to 41% among those aged 35-54 years and 38%
among those aged 18-34 years) and newspapers (19% versus 3% among those aged 18-34
years).
•
Younger adults, on the other hand, are more likely to keep informed by visiting internet news
sites (32% among those aged 18-34 years and 28% among those aged 35-54 years versus
just 13% among those aged 55 years and over) and social media (8% versus 1% among
those aged 55 years and over).
•
Those with lower levels of education are more likely than residents with higher levels of
education to rely on TV newscasts to keep up-to-date about what is happening in their area
(61% among those with a high school diploma or less versus 36% among
university/community college graduates).
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San Diego County Water Authority
2014 Water Issues Public Opinion Poll
•
Residents with higher levels of education are more likely to acquire information about local
issues on news websites (28% among university/college graduates versus 17% among those
with a high school diploma or less).
•
Homeowners are more likely to turn to newspapers for information about community issues
than non-homeowners (15% versus 5%).
3.8.2
Awareness of Water Conservation Information Sources
San Diego County residents were asked if they would know where to go if they were seeking
additional information about water conservation. As the following graph illustrates, about one-half of
those surveyed would know where to find this information (52%, including 25% who were very
confident that they would know where to learn more about water conservation and 27% who are
moderately confident in this respect). Nearly one-quarter of those surveyed, on the other hand,
disagree that they would know where to find out more about water conservation (23%, including 11%
who “strongly” disagree and 12% who “moderately” disagree). One-in-five (19%) were neutral, while
six percent were unsure or did not respond.
Awareness of Water Conservation
Information Sources
Q.14f) “People have different views and behaviors when it comes to San Diego County’s water supplies. For
each statement below, please indicate if you agree or disagree. Using a five-point scale where a “1” means
you strongly disagree and a “5” means you strongly agree. I know where to go if I want more information on
how to conserve water.” (n=1,000)
100%
Moderately
Strongly
80%
52%
60%
40%
27%
20%
25%
23%
25%
11%
12%
0%
Agree
Disagree
Neutral/Unsure
Base: All Respondents
•
Those who are relatively well-informed about current drought conditions were more likely to
agree that they would know where to access facts on how to conserve water (59% among
those who know a great deal about the drought and 56% among those who say they have
some information about the current drought versus 39% among those who report that they
are less informed).
•
There were few variations in responses among survey sub-groups who said they would not
know where to find information on conserving water.
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San Diego County Water Authority
3.8.3
2014 Water Issues Public Opinion Poll
Public Interest in Additional Water Information
When asked what additional information they would like to have regarding their household drinking
water, San Diego County residents were most likely to express a desire to learn more about the
quality of their water (41%), with an additional two-in-five (22%) interested in more information about
their drinking water source. Smaller proportions of those surveyed would like to learn more about the
impact of water treatment on their health and what steps are taken to maintain the reliability of their
water supply (17% each). Fifteen percent want to know more about how money from their water bills
is invested, while 12 percent would like additional information about the availability and 11 percent
mentioned water conservation. Fewer than one-in-ten respondents wanted to learn more about how
to understand water quality reports (8%) or who to contact if they have water-related questions (3%).
Fully one-quarter (27%) indicated that they were not seeking additional information about their tap
water or were unsure.
Public Interest in Additional
Water Information
Q.16 “What information, if any, about your tap water, would you like to know more about?” (n=1,000)
41%
Water quality
22%
Water source
Impact of treatment on health
17%
Water reliability
17%
15%
What rates pay for
12%
Future availability
- Total Mentions* -
11%
How to conserve water
8%
Understanding water quality reports
3%
Contact for questions
6%
Other
27%
Unsure/None
0%
10%
20%
30%
40%
50%
Base: All Respondents
*Multiple mentions accepted, therefore total may exceed 100%.
•
Respondents aged 55 years and older were more likely to want to know what is being done
to make the system more reliable (22% versus 13% among those aged 18-34 years).
•
Non-homeowners were more likely to be seeking information about the source of their tap
water (26% versus 17% among homeowners).
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San Diego County Water Authority
3.8.4
2014 Water Issues Public Opinion Poll
Preferred Media for Receiving Water Information
Survey participants were asked to identify the best method to inform them about issues related to
their household drinking water. Three-in-ten respondents prefer to be notified via direct mail (29%),
with one-quarter of those surveyed each expressing a preference for receiving an insert with their
water bill or via a television ad (26% each). One-in-five respondents would like to be informed via the
news media or via website (19% each), with smaller numbers preferring updates via social media
(14%), radio commercials and newspaper ads (12% each). Other communications preferences
mentioned by fewer than one-in-ten county residents included telephone (9%), billboard ads, ads in
other print media (7% each), email and in-store displays (6% each). Two percent of those surveyed
indicated that they are not interested in receiving updates via any type of media.
Preferred Source for Providing Important
Local Water-Related Information
Q.17 “What would be the best way to reach you with important announcements or facts about water-related issues
here in San Diego County?” (n=1,000)
29%
26%
26%
Direct mail
With water bill
TV ad
News media (general)
Website
Social media
Radio commercial
Ad in local newspaper
By telephone
Billboard ad
Ad in other print
Email
In-store displays
Sales people in stores
Not interested
(Unsure)
19%
19%
14%
12%
12%
9%
7%
7%
6%
6%
- Total Mentions* -
1%
2%
3%
0%
10%
20%
30%
40%
Base: All Respondents
*Multiple mentions accepted, therefore total may exceed 100%.
•
Women were more likely than men to prefer receiving announcements about water via social
media (18% versus 10% among men).
•
Younger adults aged 18-34 years were more likely than older residents to prefer updates via
social media (21% versus 13% among those aged 35-54 years and 7% among those aged
55 years and over).
•
Those with lower household incomes were more likely to express a preference for being
informed via television ads (33% among those earning less than $25,000/year versus 20%
among those earning more than $100,000 annually).
•
Those from households earning more than $100,000/year requested information to come with
their water bill (35% versus 19% among those earning less than $25,000/year).
•
Homeowners were also more likely to request information with their water bills (31% versus
20% among non-homeowners).
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San Diego County Water Authority
3.8.5
2014 Water Issues Public Opinion Poll
Additional Information Sources
Respondents were also asked to identify which sources other than news media they turn to when
seeking information about important issues in their community. The chart below reveals the top two
non-news media sources. For nearly half of those surveyed (45%), word-of-mouth information is an
important source of news about local issues while a smaller proportion of respondents pointed to
community groups (12%). One-third of those surveyed said they do not turn to any other sources of
information (33%), beyond news media.
Top Non-News Media Sources for
Community Information
Q.19 “Other than news media sources, is there anywhere else you typically get information about important issues
facing your community?” (n=1,000)
45%
Word-of-mouth
12%
Community groups
33%
(No other source)
0%
10%
20%
30%
40%
50%
Base: All Respondents
•
Women were more likely than men to rely on word-of-mouth information to keep up-to-date
about important community issues (50% versus 41% among men).
•
Non-homeowners were slightly more likely than homeowners to obtain information from wordof-mouth sources (50% versus 41% among homeowners).
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San Diego County Water Authority
3.9
2014 Water Issues Public Opinion Poll
Other Research Findings
This final chapter of the report reveals residents’ opinions on several additional non-related topics
such as the impact of agriculture on the economy, how well residents understand their water bill and
awareness of the Water Authority’s legal case against the Metropolitan Water District of Southern
California.
3.9.1
Agriculture’s Contribution to the Economy
Respondents overwhelmingly acknowledge the important contribution that agriculture makes to the
county’s economy. Indeed, three-quarters of residents agree that local farmers offer a key input to
the county economy (52% “strongly” agree and 24% “moderately” agree). Very few disagreed (5%),
while one-in-five were uncertain (19%).
Public Assessment of Agricultural
Economic Contribution
Q.14c) “People have different views and behaviors when it comes to San Diego County’s water supplies. For
each statement below, please indicate if you agree or disagree. Using a five-point scale where a “1” means
you strongly disagree and a “5” means you strongly agree. Agriculture and local farmers make an important
contribution to San Diego County’s economy”. (n=1,000)
Neutral/Unsure,
19%
Strongly
disagree, 3%
Strongly agree,
52%
Moderately
disagree, 2%
Moderately
agree, 24%
Base: All Respondents
Overall, there were very few differences in opinion across the survey sub-populations.
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San Diego County Water Authority
3.9.2
2014 Water Issues Public Opinion Poll
Public Understanding of Water Bill
Overall, half of San Diego County residents feel their water bill is clear and easy to understand (52%),
compared to 16 percent who disagree and one-third who are unsure (32%).
Assessment of Water Bill Transparency
Q.14e) “People have different views and behaviors when it comes to San Diego County’s water supplies. For
each statement below, please indicate if you agree or disagree. Using a five-point scale where a “1” means
you strongly disagree and a “5” means you strongly agree. My water bill is clear and easy to understand.”
(n=1,000)
Moderately
100%
Strongly
80%
52%
60%
40%
32%
27%
16%
20%
25%
8%
8%
Agree
Disagree
0%
Neutral/Unsure
Base: All Respondents
•
Homeowners (56%), those who have heard a great deal about the drought situation (59%)
and those from households earning $50,000 to $99,000 per year (59%) were among those
most likely to agree that their water bill is clear and easy to understand.
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San Diego County Water Authority
3.9.3
2014 Water Issues Public Opinion Poll
Awareness of MWD Case
Fewer than three-in-ten residents were aware of the San Diego County Water Authority’s lawsuits
alleging overcharges by the Metropolitan Water District of Southern California.
Public Awareness of SDCWA-MWD
Legal Action
Q.15 “Have you seen, read or heard anything about the San Diego County Water Authority lawsuit which alleges
the Metropolitan Water District is overcharging San Diego County ratepayers for their water?” (n=1,000)
Unsure, 8%
Yes, 29%
No, 63%
Base: All Respondents
Those most likely to indicate they were aware of the lawsuit included:
•
Older citizens (44% versus 15% among those under age 35).
•
Those from high-income households (40% versus 21% among those from low-income
households).
•
Homeowners (39% versus 17% among non-homeowners).
•
Those that are responsible for paying their household’s water bill (34% versus 19% among
those that are not).
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APPENDIX A:
SURVEY INSTRUMENT
Water Authority Final Field Version
March 2014
Probe Research, Inc.
Final Telephone Version
INTRO, SCREENER & PREAMBLE
Hello, this is ____________________ calling from Probe Research, a professional public opinion
research company. Today we are talking to a random sample of residents of San Diego County
about some important issues in this region.
I hope you can spare about 10 minutes to share your views. Let me assure you that the information
we collect is kept strictly confidential and none of the answers you provide will be attributed to you
personally. We are not selling anything and no one will be re-contacting you without your permission
after the survey is completed. Is now a good time to talk?
IF RESPONDENT ENQUIRES AS TO SURVEY TOPIC PLEASE RESPOND:
“The topic is an interesting one and you don’t need any special knowledge or qualifications to
participate. We are just interested in your basic opinions and attitudes about some important local
issues. The general topic will become clear right away, but we’d like everyone to participate before
we reveal the main topic.”
(IF YES CONTINUE OTHERWISE ATTEMPT TO ARRANGE A CONVENIENT CALLBACK)
A. First, are you 18 years of age or older?
Yes – CONTINUE ............................................................. 01
No -- May I speak with someone who is? ......................... 02
No -- No one qualified or available ................................... 03
B. SAMP. TRACK SOURCE OF PHONE NUMBER BASED ON SAMPLE
Land .................................................................................. 1
Cell .................................................................................... 2
Prescreened ..................................................................... 3
•
IF AGED 18-34 OR ON CELL: PROCEED WITH INTERVIEW
•
IF AGED 35+ AND ON LANDLINE: “By any chance, is there anyone between 18 and 34 I
could speak to or call back and ask for another time?”
IF YES: PROCEED WITH INTERVIEW OR SCHEDULE CALLBACK
IF NO, REQUEST INTERVIEW WITH PERSON ON PHONE
C. IF PROBLEM WITH COMPHENSION OR ACCENT INDICATION ASK: “Would you prefer we
speak in English or Spanish?”
English .............................................................................. 1
Spanish ............................................................................. 2
TRANSFER RESPONDENT TO SPANISH INTERVIEWER IF REQUESTED
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Water Authority Final Field Version
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D. SEX. (RECORD GENDER BASED ON RESPONDENT’S VOICE – DO NOT ASK)
Male .................................................................................. 1
Female .............................................................................. 2
E. Before we begin could I please get your zip code? We need this information in order to make
sure our survey represents people living in all areas of San Diego County.
(VALIDATE ZIPCODE – IF NOT IN LIST BELOW, THANK AND TERMINATE)
San Diego County:
• East County: 91901 91903 91905 91906 91916 91917 91931 91934 91935 91941 91942
91943 91944 91945 91946 91947 91948 91962 91963 91976 91977 91978 91979 91980
91987 91990 92019 92020 92021 92022 92036 92040 92071 92072 92090
•
Metro: 92037 92038 92039 92092 92093 92111 92117 92119 92121 92122 92123 92124
92126 92131 92132 92142 92145 92160 92161 92168 92169 92171 92177 92190 92191
92192 92193 92194 92196 92197
•
South Metro: 92101 92102 92103 92104 92105 92106 92107 92108 92109 92110 92112
92113 92114 92115 92116 92118 92120 92133 92134 92135 92137 92138 92139 92140
92147 92149 92150 92152 92158 92159 92162 92163 92164 92165 92166 92167 92170
92174 92175 92176 92178 92182 92184 92186 92187 92195
•
North Coastal: 92007 92008 92009 92013 92014 92018 92023 92024 92049 92051 92052
92054 92055 92056 92057 92058 92067 92068 92075 92083 92084 92085 92091 92130
•
North Inland: 92003 92004 92025 92026 92027 92028 92029 92030 92033 92046 92059
92060 92061 92064 92065 92066 92069 92070 92074 92078 92079 92082 92086 92088
92096 92127 92128 92129 92172 92198 92199
•
South County: 91911 91902 91908 91909 91910 91912 91913 91914 91915 91921 91932
91933 91950 92951 92136 92143 92153 92154 92155 92173 92179
F. “How long have you been a resident of San Diego County?”
#______ years (IF LESS THAN ONE YEAR – THANK & TERMINATE
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Water Authority Final Field Version
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1. I’d like to begin by asking you to tell me what you feel is the most important issue facing San
Diego County residents today?
[DO NOT READ; PROBE FOR AND RECORD ONLY ONE ISSUE]
CRIME
ECONOMY/JOBS
EDUCATION QUALITY
EDUCATION COST
ENVIRONMENT/POLLUTION
GOVERNMENT MISMANAGEMENT
(GENERAL MENTION)
FINANCIAL PROBLEMS IN THE CITY OF SD
FINANCIAL PROBLEMS IN STATE AND
OTHER LOCAL GOVERNMENTS
FEDERAL DEFICIT
MORTGAGE CRISIS/ HOME
FORECLOSURES
CREDIT MARKETS/DIFFICULTY GETTING
LOANS
GROWTH/DEVELOPMENT/SPRAWL
COST OF GASOLINE
ELECTRICITY AND HEATING
COST/SUPPLY
HOUSING AFFORDABILITY
COST OF LIVING (GENERALLY)
HIGH TAXES
GM19CTOL-01
WATER QUALITY
WATER SUPPLY
WATER RATES/COST OF WATER
HOMELESS
IMMIGRATION ISSUES
INFRASTRUCTURE
TRAFFIC/TOO MANY CARS
FIRE DANGER
NEW AIRPORT
SEWAGE TREATMENT
TERRORISM
WARS (IRAQ, MIDEAST,
AFGHANISTAN/PAKISTAN)
HEALTH CARE
CHARGER STADIUM
MIDDLE EAST (GENERAL MENTION APART
FROM SPECIFIC WARS OR TERRORISM)
PUBLIC TRANSPORTATION
OTHER, SPECIFY:
_____________________________________
DK/REF/NONE
Probe Research Inc.
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Water Authority Final Field Version
March 2014
UTILITIES & RATES
2. Now a question about some of the utilities and services you might receive in your household. It
doesn’t matter whether or not your household pays these bills directly, I’m just looking for your
general impressions.
OK, thinking first about… (READ ITEMS a-d in RANDOM ORDER) would you say you receive
excellent value for the amount you pay for this, good value, not very good value or poor value for
(REPEAT ITEM)? Now what about… (READ NEXT ITEM – REPEAT RESPONSE SCALE AS
NECESSARY)
EXCELLENT
VALUE
1
GOOD
VALUE
2
NOT VERY
GOOD VALUE
3
POOR
VALUE
4
1
2
3
4
9
c) Trash
Collection
d) Sewer
1
2
3
4
9
1
2
3
4
9
e) Cable TV
1
2
3
4
9
f)
Internet
1
2
3
4
9
g) Land-line
telephone
h) Cell Phone
1
2
3
4
9
1
2
3
4
9
a) Gas &
Electric
b) Water
DK/NS
9
3. Do you believe the cost of water here in San Diego County is…?
More than it should be ................. 1
About right ................................... 2
Less than it should be .................. 3
(DK/NS) ...................................... 9
4. Twenty years ago, almost all of our region’s water was imported from a single supplier, “The
Metropolitan Water District of Southern California”. Since then, the region has diversified its
water supply sources so that today a little less than half of our water is imported from that single
supplier. That strategy has included water transfers from the Colorado River, increased
conservation, groundwater development, water recycling and, by 2016, seawater desalination.
Do you strongly support, moderately support, moderately oppose or strongly oppose this plan to
diversify our water sources?
Strongly Support ..................................... 1
Moderately Support ................................ 2
Moderately Oppose ................................ 3
Strongly Oppose ..................................... 4
(Depends on $ amount etc.) ................... 5
(DK/NS) .................................................. 9
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Water Authority Final Field Version
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WATER RELIABILITY
These next questions are related to the water supply in San Diego County….
5. A reliable water supply is one that can be depended upon to consistently provide enough water
to meet the region’s needs. Currently, how reliable do you think San Diego County’s water
supply is? Would you say it is...?
Very reliable ...................................1
Somewhat reliable ........................2
Somewhat unreliable .....................3
Very unreliable ...............................4
(DK/NS) .........................................9
6. California is experiencing a serious drought. However, no cutbacks to local water supplies are
expected for 2014. If dry conditions continue, what should local water agencies do to respond?
(DO NOT READ) (ACCEPT UP TO 3 RESPONSES)
MORE/BETTER PUBLIC INFORMATION
MANDATORY CONSERVATION
VOLUNTARY CONSERVATION
PUBLIC EDUCATION
MORE SEAWATER DESALINATION
MORE RESEVOIRS/STORAGE
MORE WATER TRANSFERS
GM19CTOL-01
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ENCOURAGE/PROMOTE/DEVELOP
RECYCLED WATER
OTHER,SPECIFY:
______________________________
(DK/NS)
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Water Authority Final Field Version
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THE BAY-DELTA
Now, we are going to change topics slightly for a minute and talk about imported water supplies …
7. Please tell me whether you strongly agree, moderately agree, moderately disagree or strongly
disagree with the following statements:
Strongly
agree
a
b
The Bay-Delta in
Northern California is
an important water
supply for San Diego
County.
Water supplies from
the Bay-Delta have
become less reliable
in recent years due to
environmental
challenges.
Moderately
agree
Moderately
disagree
Strongly
disagree
(DK/NS)
1
2
3
4
9
1
2
3
4
9
8. Some people feel San Diego County ratepayers should pay more to improve water supply
reliability in the Bay-Delta. Others prefer focusing investments on developing more locally
controlled water resources. Which approach do you prefer? (AND IS THAT “STRONGLY” OR
“MODERATELY”?)
Strongly Prefer Bay-Delta Investments ............... 1
Moderately Prefer Bay-Delta Investments .......... 2
Strongly Prefer Local Investments ...................... 3
Moderately Prefer Local Investments .................. 4
Support Both Investments ................................... 5
Support Neither Investment ................................. 6
(Depends on money etc.) .................................... 7
(DK/NS) ............................................................... 9
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WATER USE & CONSERVATION
9. The governor and local water agencies are calling for increased voluntary water conservation
because of a statewide drought. How much, if anything, have you heard about the water supply
situation? (response bank)
A great deal ..................... 01
Some ............................... 02
Not very much ................. 03
Hardly anything ................ 04
DK/NS .............................. 99
10. a) Have you taken any actions in response to the current drought at your home?
a. YES ( Ask Q.10c.)
b. NO (ASK Q.10b)
c. DK/NS .............................. 99
10.b)
Why haven’t you taken any actions?
NOW SKIP ALL TO Q.11
10.c What specifically have you done? (Probe thoroughly)
________________________________________________________________________________
________________________________________________________________________________
_______________________________________________________
11. (ASKED IN ONLINE SURVEY ONLY:) Local water agencies are considering a public
awareness campaign to inform everyone of the seriousness of the drought; recognize water
users for their existing support of water conservation; and motivate and empower water users to
increase voluntary conservation at this time for the well-being of the region. Of the options
below, please select the one that you feel motivates you most to save water. (RANDOMIZE)
(SINGLE CHOICE)
Get Drought Tough: Let’s save all we can.
3 Million Ways to Save: Let’s handle the drought together.
Operation H 2 Low: Let’s save today for tomorrow.
Value H2O: Every drop. every day.
H 2 Low: Save every way, every day.
When in Drought: Save every way, every day
Unsure
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Water Authority Final Field Version
March 2014
12. Still thinking about the water you use in your home, can you tell me whether or not you
personally “never”, “rarely”, “sometimes” or “always” do any of the following things to conserve
water in your household? (RANDOMIZE a-g)
a)
Avoid running the tap
while brushing your teeth,
washing your hands or
shaving
Wait until you have a full
load before switching on
the dishwasher or
washing machine.
Limit your shower time to
5 minutes or less
Install the latest waterefficient fixtures in your
home like a water-saving
toilet or showerhead.
Water your garden in the
late evenings or early
mornings only.
Quickly repair any leaky
toilets or faucets.
Check for/repair leaks in
irrigation system
b)
c)
d)
e)
f)
g)
13.
a)
b)
c)
d)
e)
f)
g)
Never
Rarely
Sometime
s
Always
(DK/N
S)
4
(Not
Applicable
)
5
1
2
3
1
2
3
4
5
9
1
2
3
4
5
9
1
2
3
4
5
9
1
2
3
4
5
9
1
2
3
4
5
9
1
2
3
4
5
9
9
What kind of water-use efficiency programs or assistance, if any, are you looking for?
(ACCEPT ALL MENTIONS)
Yes
No
(DK/NS)
Rebates for installing water-saving landscaping
and irrigation devices
Rebates for water- saving appliances and
fixtures inside the home
1
2
9
1
2
9
Water-Smart Landscaping Classes
How-to guides
Discounts on water-efficient plants
Indoor/outdoor water audits
Other (Please specify)?
1
1
1
1
1
2
2
2
2
2
9
9
9
9
9
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Water Authority Final Field Version
March 2014
GENERAL ATTITUDES
14.
People have different views and behaviors when it comes to San Diego County’s water
supplies. I’d like to read you a few statements and, for each one, I’d like you to tell me if you
agree or disagree. Let’s use a five-point scale where a “1” means you strongly disagree and a
“5” means you strongly agree. OK, the first one is… (READ – RANDOMIZE a-?).
STATEMENT
a) I trust water agencies to declare mandatory water restrictions
when they are necessary.
b) I could do more to conserve water at my home.
c) Agriculture and local farmers make an important contribution to
San Diego County’s economy.
d) A reliable water supply for this region is essential to my quality
of life.
e) My water bill is clear and easy to understand
f) I know where to go if I want more information on how to conserve
water.
g) I’m worried about the impact a major drought could have on our
local water supplies.
h) I trust regional and local water agencies to ensure we have a
reliable long-term supply of water.
i) I have a good understanding of the ways we are trying to
enhance the reliability of water supplies in our region.
j) It is my civic responsibility to use water efficiently.
k) Additional water rate increases are necessary to support the
region’s water supply reliability.
l) A reliable water supply for this region is essential for a healthy
economy.
m) I support efforts by local water agencies to go above and beyond
regulatory requirements to lessen their environmental impact
even if these efforts result in higher costs for ratepayers.
15.
1
2
3
4
5
9
Have you seen, read or heard anything about the San Diego County Water Authority lawsuit
which alleges the Metropolitan Water District is overcharging San Diego County ratepayers for
their water?
Yes ......................................................................... 1
No .......................................................................... 2
(DK/NS) ................................................................. 9
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COMMUNICATIONS
16.
What information, if any, about your tap water would you like to know more about?
(DO NOT READ - ACCEPT ALL RESPONSES)
The source of my tap water .........................................................................01
Reading or understanding water quality reports..........................................02
The quality of my tap water .........................................................................03
Availability of future water supplies .............................................................04
How to conserve water ................................................................................05
What my water rates pay for .......................................................................06
The impact of the water treatment process on my health ...........................07
What’s being done to make water supplies more reliable ...........................08
Who do I call if I have questions about my tap water? ................................09
Other (Specify) _______________________________ .............................98
(DK/NS) .......................................................................................................99
17.
What would be the best way to reach you with important announcements or facts about waterrelated issues here in San Diego County?
(DO NOT READ - ACCEPT ALL RESPONSES )
TV ad ...........................................................................................................01
Ad in local newspaper .................................................................................02
Ad in other print (flyers / magazine) ............................................................03
With my water bill ........................................................................................04
Billboard ad ..................................................................................................05
Radio commercial ........................................................................................06
Direct mail ....................................................................................................07
News media general ....................................................................................08
Website ........................................................................................................09
Sales people in stores .................................................................................10
In-store displays ..........................................................................................11
Not interested in receiving anything ............................................................13
Social media (Facebook, Twitter, linked in)
Other (specify) ________________________________________ 98
(DK/NS) .......................................................................................................99
18.
What is the main type of media you rely on to learn about important issues affecting your
community? (ACCEPT ALL RESPONSES)
Radio News Casts
Television Newscasts
Internet News Sites
Talk Radio
Local / Community Newspapers
GM19CTOL-01
Community Centre bulletin boards
Social Media (ie. Facebook, Twitter)
Other (specify) _____________ 98
(DK/NS) ...........................................99
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Water Authority Final Field Version
19.
March 2014
Other than news media sources, is there anywhere else you typically get information about
important issues facing your community? (ACCEPT ALL RESPONSES)
Word of mouth/ friends & family
Community groups
Service organizations (ie. Rotarians)
Business groups (ie. Chamber of Commerce, Unions)
City or town information hotline (ie. 311 telephone)
Churches
Other (specify) _____________________
No / None ......................................................... 98
DK/NS ............................................................... 99
DEMOGRAPHICS
DS1.
Just before I let you go… What is the highest level of schooling you have obtained? (READ
LIST. FOLLOW UP IF UNSURE WHETHER OR NOT RESPONDENT GRADUATED.)
Grade school/some high school ................................. 1
Completed high school ............................................... 2
Some Apprenticeship or Trades Training ................... 3
Journey-Person certification ....................................... 4
Some Community College .......................................... 5
Completed Community College Education................. 6
Some University ......................................................... 7
Completed University degree ..................................... 8
(Refused/NS) .............................................................. 9
DS2.
Do you own or rent your current place of residence?
Own ............................................................................ 1
Rent ............................................................................ 2
Other (Such as public housing) .................................. 3
(DK/NS) ...................................................................... 9
DS3.
Does your household pay its own water bill, or does someone else, like your landlord of
homeowner’s association, pay the water bill?
Respondent/other member of household pays .................1
Landlord/Homeowner’s Association/Other pays ...............2
(DK/REF) ...........................................................................9
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Water Authority Final Field Version
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We have almost finished the survey….
DS4.
18-24
25-34
35-54
55-64
65+
Which of the following categories best describes your age? Is it….
DS5.
Which of the following best describes your ethnic or racial background...
White, not of Hispanic origin ..............................................1
Black, not of Hispanic origin ..............................................2
Hispanic or Latino ..............................................................3
Asian or Pacific Islander ....................................................4
Native American ................................................................5
another ethnic group? [SPECIFY:] _________________
(DK/REF) ...........................................................................9999
DS6.
What is your household income?
under $25,000 ...................................................................1
$25,000 - $49,999 .............................................................2
$50,000 - $74,999 .............................................................3
$75,000 - $99,999 .............................................................4
$100,000 - $149,999 ........................................................5
$150,000 - $249,999 ........................................................6
$250,000 and above ..........................................................7
(DK/NS/REF) .....................................................................9999
DS7.
Would you be willing to be contacted in the future concerning further research conducted by
Probe Research?
Yes ....................................................................... 1
No ........................................................................ 2
(DK/NS) ............................................................... 9
DS8.
Do you have an e-mail address we may contact you at to participate in further research?
Yes....................................................................... 1
(No/Don't have one/Won't provide it) ................... 2
(DK/NS) ............................................................... 9
DS9.
CONTINUE
CONCLUDE SURVEY
CONCLUDE SURVEY
CONTINUE
GO TO DS9
GO TO DS9
May I please have your e-mail address? (READ BACK TO CONFIRM ACCURACY)
E-mail address: ____________@________________.___
GM19CTOL-01
Probe Research Inc.
Page 57
APPENDIX B:
DETAILED TABULAR RESULTS
Page 1
1. What do you feel is the most important issue facing San Diego County residents today?
BASE
MOST
IMPORTANT
ISSUE
Poor economy/
Unemployment/ Jobs
Count
Water supply/ Drought
Count
Housing affordability
Count
Crime/ Safety
Count
Cost of living (General)
Count
City politics/ Government
morality issues
Infrastructure/ Road
quality
Education quality/ funding
Count
City financial problems/
Budgeting and spending
Immigration/ Border
issues
Taxes/ High taxes
Count
Homelessness
Count
Traffic/ Too many cars
Count
Environment/ Pollution
Count
Growth/ Development/
Overpopulation
Charger stadium
Count
Cost of fuels/ utilities
Count
Health care
Count
Other mentions
Count
(DK/Nothing in particular)
Count
Count
Count
Count
Count
Count
TOTAL
(1000)
219
REGION
City
County
(369)
(631)
80
139
Metro
(142)
26
S. Metro
(228)
55
COUNTY
Coastal
Inland
(163)
(180)
27
27
East
(148)
32
South
(139)
53
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
55
163
PAY OWN WATER
BILL
Yes
No
(653)
(324)
140
73
22%
22%
22%
18%
24%
16%
15%
22%
38%
24%
21%
21%
22%
161
16%
59
6%
54
5%
51
5%
47
5%
47
5%
39
4%
33
3%
31
3%
25
2%
24
2%
22
2%
19
2%
16
2%
16
2%
15
2%
15
1%
23
2%
83
8%
53
14%
24
6%
24
6%
22
6%
22
6%
29
8%
13
3%
15
4%
8
2%
3
1%
10
3%
8
2%
8
2%
3
1%
4
1%
9
2%
5
1%
11
3%
19
5%
108
17%
35
6%
31
5%
29
5%
25
4%
18
3%
26
4%
18
3%
23
4%
22
3%
15
2%
14
2%
12
2%
14
2%
12
2%
6
1%
10
2%
11
2%
64
10%
28
20%
13
9%
8
5%
10
7%
8
6%
12
8%
3
2%
4
3%
4
3%
2
1%
25
11%
11
5%
16
7%
12
5%
14
6%
18
8%
10
4%
11
5%
4
2%
2
1%
10
4%
8
4%
7
3%
1
1%
1
0%
5
2%
2
1%
6
2%
10
5%
37
22%
9
6%
5
3%
6
3%
3
2%
3
2%
11
7%
9
5%
9
6%
7
4%
3
2%
6
4%
1
1%
4
2%
39
22%
8
4%
11
6%
8
4%
11
6%
4
2%
4
2%
3
1%
6
3%
4
2%
6
3%
5
3%
3
2%
6
4%
7
4%
2
1%
2
1%
5
3%
20
11%
20
14%
11
7%
5
3%
10
7%
5
4%
6
4%
6
4%
6
4%
5
3%
7
4%
3
2%
2
1%
5
4%
4
3%
2
1%
4
3%
3
2%
3
2%
10
7%
12
9%
7
5%
10
7%
6
4%
5
4%
5
3%
5
3%
1
1%
4
3%
4
3%
2
2%
1
1%
2
2%
37
16%
9
4%
16
7%
8
3%
7
3%
11
5%
8
4%
8
4%
4
2%
7
3%
9
4%
2
1%
4
2%
1
0%
2
1%
1
0%
2
1%
2
1%
35
15%
124
16%
51
7%
38
5%
43
6%
41
5%
35
5%
30
4%
25
3%
26
3%
18
2%
15
2%
20
3%
16
2%
16
2%
14
2%
14
2%
13
2%
21
3%
49
6%
115
18%
35
5%
32
5%
29
5%
35
5%
29
5%
25
4%
18
3%
21
3%
19
3%
13
2%
15
2%
13
2%
14
2%
10
1%
10
2%
9
1%
19
3%
52
8%
44
13%
18
6%
23
7%
20
6%
12
4%
17
5%
12
4%
14
4%
9
3%
4
1%
10
3%
7
2%
6
2%
3
1%
6
2%
5
2%
6
2%
4
1%
30
9%
1
0%
1
1%
3
2%
4
2%
3
2%
5
4%
9
6%
1
1%
2
1%
22
13%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
3
2%
4
3%
3
2%
13
9%
Page 2
1. What do you feel is the most important issue facing San Diego County residents today?
BASE
MOST
IMPORTANT
ISSUE
Poor economy/
Unemployment/ Jobs
Count
Water supply/ Drought
Count
Housing affordability
Count
Crime/ Safety
Count
Cost of living (General)
Count
City politics/ Government
morality issues
Infrastructure/ Road
quality
Education quality/ funding
Count
City financial problems/
Budgeting and spending
Immigration/ Border
issues
Taxes/ High taxes
Count
Homelessness
Count
Traffic/ Too many cars
Count
Environment/ Pollution
Count
Growth/ Development/
Overpopulation
Charger stadium
Count
Cost of fuels/ utilities
Count
Health care
Count
Other mentions
Count
(DK/Nothing in particular)
Count
Count
Count
Count
Count
Count
85
AGE
35-54
(350)
78
54
HS/less
(157)
34
22%
26%
18%
24%
22%
20%
22%
24%
20%
22%
29%
21%
20%
161
16%
59
6%
54
5%
51
5%
47
5%
47
5%
39
4%
33
3%
31
3%
25
2%
24
2%
22
2%
19
2%
16
2%
16
2%
15
2%
15
1%
23
2%
83
8%
68
14%
22
4%
28
6%
26
5%
24
5%
24
5%
16
3%
17
3%
17
3%
13
3%
9
2%
8
2%
9
2%
7
1%
14
3%
6
1%
5
1%
11
2%
47
9%
93
19%
38
8%
27
5%
25
5%
23
5%
22
4%
23
5%
16
3%
14
3%
11
2%
16
3%
14
3%
10
2%
9
2%
2
0%
9
2%
10
2%
12
2%
37
7%
37
11%
27
8%
30
9%
24
7%
12
3%
6
2%
24
7%
10
3%
3
1%
7
2%
9
2%
6
2%
9
3%
6
2%
9
2%
4
1%
4
1%
9
3%
32
9%
48
14%
20
6%
18
5%
14
4%
19
6%
20
6%
11
3%
13
4%
12
3%
11
3%
8
2%
11
3%
6
2%
3
1%
4
1%
8
2%
8
2%
6
2%
33
9%
66
24%
13
5%
6
2%
11
4%
16
6%
18
7%
4
1%
8
3%
13
5%
6
2%
7
3%
5
2%
4
2%
7
3%
1
1%
2
1%
4
1%
8
3%
19
7%
23
15%
11
7%
9
6%
10
6%
5
3%
4
3%
2
1%
0
0%
8
5%
5
3%
5
3%
4
2%
2
1%
42
13%
19
6%
25
8%
12
4%
18
6%
12
4%
16
5%
5
2%
8
2%
2
1%
10
3%
7
2%
9
3%
3
1%
4
1%
6
2%
8
2%
11
4%
24
8%
97
19%
24
5%
21
4%
29
6%
25
5%
30
6%
21
4%
26
5%
15
3%
17
3%
10
2%
11
2%
8
2%
13
3%
9
2%
8
2%
3
1%
9
2%
31
6%
17
10%
9
6%
8
5%
12
7%
6
4%
7
4%
3
2%
2
1%
8
5%
3
2%
11
6%
4
2%
6
3%
3
2%
28
14%
8
4%
9
5%
16
8%
6
3%
10
5%
5
2%
6
3%
6
3%
6
3%
4
2%
5
2%
4
2%
5
3%
1
0%
3
1%
1
0%
4
2%
13
7%
50
16%
19
6%
22
7%
18
6%
17
6%
12
4%
16
5%
11
3%
7
2%
5
2%
6
2%
5
2%
4
1%
5
1%
6
2%
7
2%
4
1%
12
4%
22
7%
43
23%
13
7%
3
2%
2
1%
10
5%
6
3%
12
7%
8
4%
3
2%
8
4%
1
0%
3
2%
2
1%
2
1%
7
4%
2
1%
3
2%
1
0%
19
10%
TOTAL
(1000)
219
GENDER
Male
Female
(500)
(500)
129
90
< 35
(350)
55 +
(272)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
2
1%
1
1%
4
3%
2
1%
25
16%
EDUCATION
Some PS
Grad
(317)
(513)
78
105
< $25K
(168)
37
2
1%
8
4%
6
3%
17
10%
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
55
65
$100K +
(184)
37
Page 3
1. What do you feel is the most important issue facing San Diego County residents today?
HOME OWNERSHIP
BASE
MOST
IMPORTANT
ISSUE
Poor economy/
Unemployment/ Jobs
Count
Water supply/ Drought
Count
Housing affordability
Count
Crime/ Safety
Count
Cost of living (General)
Count
City politics/ Government
morality issues
Infrastructure/ Road
quality
Education quality/ funding
Count
City financial problems/
Budgeting and spending
Immigration/ Border
issues
Taxes/ High taxes
Count
Homelessness
Count
Traffic/ Too many cars
Count
Environment/ Pollution
Count
Growth/ Development/
Overpopulation
Charger stadium
Count
Cost of fuels/ utilities
Count
Health care
Count
Other mentions
Count
(DK/Nothing in particular)
Count
Count
Count
Count
Count
Count
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(565)
(392)
107
106
TOTAL
(1000)
219
Owner
(526)
111
Other
(451)
103
22%
21%
23%
19%
161
16%
59
6%
54
5%
51
5%
47
5%
47
5%
39
4%
33
3%
31
3%
25
2%
24
2%
22
2%
19
2%
16
2%
16
2%
15
2%
15
1%
23
2%
83
8%
94
18%
19
4%
23
4%
20
4%
34
7%
26
5%
18
3%
24
5%
14
3%
17
3%
8
2%
13
2%
9
2%
12
2%
8
1%
7
1%
5
1%
15
3%
48
9%
65
14%
36
8%
31
7%
31
7%
12
3%
19
4%
21
5%
8
2%
16
4%
7
2%
16
4%
9
2%
6
1%
4
1%
8
2%
8
2%
10
2%
7
2%
33
7%
112
20%
30
5%
20
4%
30
5%
35
6%
29
5%
16
3%
22
4%
24
4%
19
3%
16
3%
11
2%
12
2%
10
2%
10
2%
7
1%
7
1%
13
2%
35
6%
SYSTEM RELIABILITY
TAKEN ACTION DUE
TO DROUGHT
HEARD ABOUT H2O SITUATION
Reliable
(699)
158
Not reliable
(257)
54
Great deal
(310)
64
Some
(373)
80
74
Yes
(708)
158
27%
23%
21%
21%
22%
23%
22%
20%
45
12%
23
6%
31
8%
21
5%
11
3%
14
4%
22
6%
9
2%
5
1%
4
1%
7
2%
9
2%
7
2%
5
1%
3
1%
7
2%
8
2%
10
2%
45
11%
106
15%
41
6%
45
6%
33
5%
25
4%
28
4%
32
5%
21
3%
19
3%
15
2%
18
3%
19
3%
14
2%
12
2%
10
1%
10
1%
11
2%
15
2%
66
9%
50
20%
18
7%
9
3%
13
5%
21
8%
19
7%
7
3%
10
4%
9
4%
9
4%
6
2%
2
1%
4
2%
3
1%
5
2%
3
1%
3
1%
5
2%
6
2%
76
25%
15
5%
13
4%
8
3%
14
5%
16
5%
16
5%
10
3%
12
4%
3
1%
8
2%
6
2%
7
2%
5
2%
4
1%
3
1%
2
0%
8
3%
20
6%
51
14%
27
7%
27
7%
21
6%
21
6%
18
5%
12
3%
7
2%
10
3%
14
4%
11
3%
6
2%
6
2%
7
2%
10
3%
7
2%
6
2%
5
1%
26
7%
34
11%
18
6%
14
5%
22
7%
13
4%
12
4%
10
3%
15
5%
9
3%
8
3%
5
2%
10
3%
7
2%
5
1%
1
0%
5
2%
7
2%
10
3%
37
12%
137
19%
40
6%
40
6%
25
4%
28
4%
33
5%
30
4%
25
4%
21
3%
16
2%
16
2%
16
2%
12
2%
11
2%
10
1%
12
2%
12
2%
18
3%
49
7%
22
8%
18
7%
15
6%
21
8%
17
6%
14
5%
7
3%
6
2%
9
4%
9
3%
8
3%
6
2%
6
2%
5
2%
6
2%
3
1%
3
1%
5
2%
29
11%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Less
(317)
No
(265)
54
Page 4
2. How much value do you feel you receive for the amount you pay for each of the following?
BASE
GAS &
ELECTRIC
WATER
TRASH
COLLECTION
SEWER
CABLE TV
Excellent
value
Count
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Count
Count
Count
Count
Count
Count
Count
Count
TOTAL
(1000)
124
REGION
City
County
(369)
(631)
48
75
Metro
(142)
18
S. Metro
(228)
31
COUNTY
Coastal
Inland
(163)
(180)
14
18
PAY OWN WATER
BILL
Yes
No
(653)
(324)
76
44
21
South
(139)
23
12%
13%
12%
12%
14%
8%
10%
14%
17%
9%
13%
12%
14%
492
49%
220
22%
110
11%
53
5%
101
10%
459
46%
221
22%
132
13%
88
9%
174
17%
529
53%
118
12%
42
4%
137
14%
86
9%
478
48%
164
16%
78
8%
194
19%
86
9%
363
36%
186
50%
85
23%
38
10%
12
3%
37
10%
167
45%
89
24%
47
13%
30
8%
70
19%
184
50%
43
12%
15
4%
58
16%
29
8%
175
47%
70
19%
32
9%
64
17%
29
8%
134
36%
306
49%
136
22%
72
11%
41
7%
64
10%
292
46%
132
21%
85
13%
58
9%
105
17%
345
55%
75
12%
27
4%
79
12%
57
9%
303
48%
94
15%
47
7%
131
21%
58
9%
229
36%
72
51%
33
23%
16
12%
3
2%
15
11%
64
46%
36
26%
18
13%
7
5%
31
22%
75
53%
11
8%
5
4%
19
13%
13
9%
62
44%
30
21%
14
10%
23
16%
6
5%
61
43%
114
50%
52
23%
22
9%
9
4%
22
10%
102
45%
52
23%
29
13%
22
10%
39
17%
109
48%
32
14%
10
4%
39
17%
16
7%
113
50%
40
18%
18
8%
40
18%
22
10%
73
32%
77
47%
43
26%
13
8%
17
10%
11
7%
72
44%
40
25%
21
13%
19
11%
29
18%
90
55%
13
8%
7
4%
25
15%
13
8%
86
52%
18
11%
12
7%
35
21%
17
11%
53
33%
88
49%
43
24%
24
14%
7
4%
18
10%
77
43%
41
23%
31
17%
13
7%
27
15%
103
57%
22
12%
7
4%
20
11%
18
10%
79
44%
32
18%
10
5%
40
23%
18
10%
70
39%
76
51%
26
18%
21
14%
4
3%
16
11%
77
52%
35
24%
15
10%
6
4%
20
14%
92
62%
18
12%
6
4%
13
9%
13
9%
79
53%
18
12%
14
10%
24
16%
10
7%
61
42%
65
46%
24
17%
14
10%
14
10%
19
13%
67
48%
16
12%
17
12%
21
15%
28
20%
60
43%
22
16%
8
5%
21
15%
13
9%
59
42%
25
18%
11
8%
32
23%
11
8%
44
32%
123
54%
53
23%
20
9%
11
5%
21
9%
111
49%
57
25%
22
10%
17
8%
37
16%
130
57%
20
9%
7
3%
34
15%
17
7%
119
52%
35
15%
16
7%
42
18%
21
9%
81
35%
369
48%
167
22%
90
12%
42
5%
80
10%
347
45%
164
21%
110
14%
70
9%
137
18%
399
52%
98
13%
35
5%
103
13%
69
9%
359
47%
129
17%
62
8%
152
20%
66
9%
283
37%
296
45%
168
26%
82
13%
30
5%
55
8%
289
44%
172
26%
110
17%
27
4%
127
20%
343
53%
89
14%
33
5%
60
9%
50
8%
315
48%
123
19%
62
10%
102
16%
51
8%
241
37%
189
58%
50
16%
20
6%
20
6%
40
12%
166
51%
42
13%
18
5%
58
18%
43
13%
176
54%
26
8%
7
2%
71
22%
31
10%
159
49%
33
10%
13
4%
88
27%
30
9%
119
37%
(cont.)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(148)
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
20
103
Page 5
2. How much value do you feel you receive for the amount you pay for each of the following?
CABLE TV
INTERNET
LAND-LINE
PHONE
CELL PHONE
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Count
Count
Count
Count
Count
Count
Count
TOTAL
246
25%
210
21%
95
9%
120
12%
488
49%
227
23%
109
11%
55
6%
119
12%
487
49%
168
17%
90
9%
136
14%
124
12%
511
51%
203
20%
80
8%
83
8%
REGION
City
County
93
153
25%
24%
77
133
21%
21%
37
58
10%
9%
45
75
12%
12%
178
310
48%
49%
86
141
23%
22%
39
70
11%
11%
21
35
6%
6%
43
76
12%
12%
180
308
49%
49%
63
105
17%
17%
27
63
7%
10%
57
80
15%
13%
52
73
14%
12%
179
331
49%
53%
77
126
21%
20%
32
48
9%
8%
30
53
8%
8%
Metro
27
19%
33
23%
14
10%
17
12%
72
51%
30
21%
19
14%
4
3%
18
13%
73
52%
25
18%
10
7%
15
11%
20
14%
71
50%
30
21%
14
10%
8
5%
S. Metro
66
29%
44
19%
23
10%
28
12%
107
47%
56
25%
20
9%
17
7%
25
11%
107
47%
38
17%
16
7%
42
18%
32
14%
108
48%
47
21%
18
8%
22
10%
COUNTY
Coastal
Inland
37
36
23%
20%
41
39
25%
22%
15
17
9%
9%
17
21
10%
12%
84
88
52%
49%
35
40
21%
23%
18
19
11%
11%
9
12
6%
7%
21
31
13%
17%
76
73
47%
41%
28
30
17%
17%
20
16
12%
9%
18
29
11%
16%
17
23
10%
13%
82
95
50%
53%
37
30
22%
17%
14
18
9%
10%
14
12
9%
7%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
40
27%
28
19%
9
6%
20
13%
71
48%
39
26%
15
10%
4
2%
13
9%
82
56%
21
14%
15
10%
17
12%
13
9%
87
59%
27
18%
9
6%
11
8%
South
41
29%
25
18%
18
13%
18
13%
67
48%
27
19%
18
13%
10
7%
11
8%
76
54%
26
19%
11
8%
15
11%
19
14%
67
48%
32
23%
6
4%
15
11%
YEARS LIVING IN SD
10/less
Over 10
69
177
30%
23%
41
169
18%
22%
17
78
7%
10%
24
97
10%
13%
109
379
48%
49%
68
158
30%
21%
19
90
8%
12%
8
47
4%
6%
27
92
12%
12%
105
382
46%
50%
39
129
17%
17%
14
75
6%
10%
42
94
19%
12%
28
96
12%
12%
127
384
56%
50%
45
157
20%
20%
17
63
7%
8%
11
72
5%
9%
PAY OWN WATER
BILL
Yes
No
165
77
25%
24%
135
69
21%
21%
61
29
9%
9%
69
46
11%
14%
323
159
50%
49%
157
63
24%
19%
75
31
11%
10%
28
25
4%
8%
78
39
12%
12%
323
158
49%
49%
117
49
18%
15%
62
24
9%
7%
74
54
11%
17%
85
33
13%
10%
320
184
49%
57%
144
55
22%
17%
51
26
8%
8%
53
26
8%
8%
Page 6
2. How much value do you feel you receive for the amount you pay for each of the following?
BASE
GAS &
ELECTRIC
WATER
TRASH
COLLECTION
SEWER
CABLE TV
Excellent
value
Count
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Count
Count
Count
Count
Count
Count
Count
Count
59
AGE
35-54
(350)
29
34
HS/less
(157)
20
12%
13%
12%
17%
8%
13%
13%
19%
8%
21%
12%
13%
8%
492
49%
220
22%
110
11%
53
5%
101
10%
459
46%
221
22%
132
13%
88
9%
174
17%
529
53%
118
12%
42
4%
137
14%
86
9%
478
48%
164
16%
78
8%
194
19%
86
9%
363
36%
241
48%
119
24%
50
10%
26
5%
54
11%
231
46%
111
22%
62
12%
43
9%
78
16%
268
54%
68
14%
25
5%
61
12%
43
9%
237
47%
87
17%
43
9%
90
18%
45
9%
188
38%
252
50%
102
20%
60
12%
27
5%
46
9%
228
46%
110
22%
70
14%
45
9%
96
19%
261
52%
50
10%
17
3%
75
15%
43
9%
241
48%
76
15%
35
7%
105
21%
42
8%
175
35%
199
57%
52
15%
15
4%
26
7%
50
14%
190
54%
61
17%
20
6%
29
8%
56
16%
184
53%
50
14%
7
2%
54
15%
30
9%
189
54%
49
14%
13
4%
70
20%
42
12%
145
41%
153
44%
96
27%
55
16%
18
5%
23
7%
150
43%
85
24%
58
16%
35
10%
57
16%
188
54%
31
9%
21
6%
55
16%
26
7%
161
46%
56
16%
35
10%
73
21%
20
6%
109
31%
130
48%
62
23%
36
13%
9
3%
24
9%
110
40%
65
24%
49
18%
24
9%
57
21%
145
53%
33
12%
11
4%
27
10%
27
10%
117
43%
53
19%
30
11%
45
17%
24
9%
103
38%
83
53%
30
19%
14
9%
9
6%
16
10%
81
51%
28
18%
13
8%
19
12%
27
17%
89
57%
18
11%
1
1%
22
14%
16
10%
82
52%
27
17%
7
4%
26
17%
13
8%
74
47%
139
44%
66
21%
32
10%
20
6%
47
15%
145
46%
64
20%
35
11%
25
8%
47
15%
167
53%
47
15%
10
3%
46
14%
28
9%
142
45%
50
16%
26
8%
71
22%
42
13%
109
34%
268
52%
123
24%
60
12%
20
4%
37
7%
232
45%
123
24%
81
16%
40
8%
99
19%
270
53%
52
10%
29
6%
62
12%
41
8%
252
49%
84
16%
43
8%
92
18%
32
6%
177
35%
89
53%
24
14%
11
6%
10
6%
28
17%
78
46%
26
16%
16
9%
20
12%
28
16%
84
50%
20
12%
4
2%
33
19%
19
12%
80
47%
20
12%
13
7%
37
22%
25
15%
61
36%
110
57%
39
20%
18
9%
3
2%
16
8%
107
56%
33
17%
25
13%
11
6%
31
16%
108
56%
28
14%
5
2%
21
11%
11
6%
114
59%
24
12%
14
7%
30
16%
19
10%
57
30%
153
49%
72
23%
36
12%
11
4%
39
13%
132
42%
83
27%
40
13%
18
6%
60
19%
169
54%
40
13%
13
4%
30
10%
27
9%
138
44%
67
21%
28
9%
52
17%
28
9%
124
40%
74
40%
54
29%
26
14%
16
9%
10
5%
86
47%
46
25%
24
13%
19
10%
40
22%
88
48%
13
7%
13
7%
29
16%
21
11%
84
45%
27
15%
10
6%
43
23%
8
4%
62
34%
TOTAL
(1000)
124
GENDER
Male
Female
(500)
(500)
65
59
< 35
(350)
55 +
(272)
(cont.)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
EDUCATION
Some PS
Grad
(317)
(513)
60
43
< $25K
(168)
35
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
22
40
$100K +
(184)
15
Page 7
2. How much value do you feel you receive for the amount you pay for each of the following?
CABLE TV
INTERNET
LAND-LINE
PHONE
CELL PHONE
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Count
Count
Count
Count
Count
Count
Count
TOTAL
246
25%
210
21%
95
9%
120
12%
488
49%
227
23%
109
11%
55
6%
119
12%
487
49%
168
17%
90
9%
136
14%
124
12%
511
51%
203
20%
80
8%
83
8%
GENDER
Male
Female
117
129
23%
26%
113
97
23%
19%
37
58
7%
12%
68
53
14%
11%
254
234
51%
47%
102
125
20%
25%
60
49
12%
10%
16
39
3%
8%
58
61
12%
12%
245
242
49%
48%
87
81
17%
16%
43
47
9%
9%
67
69
13%
14%
55
70
11%
14%
276
235
55%
47%
88
115
18%
23%
40
40
8%
8%
42
41
8%
8%
< 35
76
22%
56
16%
31
9%
50
14%
183
52%
83
24%
24
7%
9
3%
37
11%
176
50%
51
14%
17
5%
69
20%
48
14%
212
61%
58
17%
20
6%
12
3%
AGE
35-54
97
28%
92
26%
33
10%
39
11%
158
45%
82
23%
50
14%
21
6%
41
12%
156
44%
67
19%
41
12%
45
13%
33
9%
161
46%
85
24%
38
11%
32
9%
55 +
66
24%
54
20%
26
10%
29
11%
134
49%
57
21%
29
11%
24
9%
34
12%
144
53%
45
16%
29
10%
21
8%
39
14%
129
47%
52
19%
15
5%
38
14%
HS/less
32
20%
20
13%
18
12%
23
15%
80
51%
20
12%
13
8%
22
14%
23
15%
89
57%
20
13%
9
6%
16
10%
11
7%
88
56%
26
17%
14
9%
18
12%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
EDUCATION
Some PS
65
20%
70
22%
32
10%
48
15%
144
45%
73
23%
39
12%
13
4%
46
15%
145
46%
54
17%
28
9%
44
14%
45
14%
165
52%
56
18%
23
7%
28
9%
Grad
146
29%
116
23%
40
8%
49
10%
259
51%
130
25%
54
11%
19
4%
49
10%
250
49%
93
18%
51
10%
71
14%
68
13%
255
50%
115
23%
41
8%
34
7%
< $25K
38
23%
24
14%
20
12%
32
19%
78
46%
21
12%
20
12%
17
10%
30
18%
74
44%
30
18%
12
7%
22
13%
23
14%
85
50%
24
14%
19
11%
18
11%
HOUSEHOLD INCOME
$25-49K
$50-99K
43
91
22%
29%
53
54
27%
17%
20
15
10%
5%
17
47
9%
15%
101
152
52%
49%
46
84
24%
27%
20
22
11%
7%
8
6
4%
2%
20
34
10%
11%
103
166
54%
53%
21
61
11%
20%
27
20
14%
6%
21
31
11%
10%
22
41
11%
13%
108
160
56%
51%
29
70
15%
22%
15
21
8%
7%
18
19
10%
6%
$100K +
45
25%
52
28%
17
9%
11
6%
88
48%
49
27%
29
16%
6
3%
22
12%
80
43%
29
16%
18
10%
36
19%
23
12%
91
49%
51
28%
13
7%
7
4%
Page 8
2. How much value do you feel you receive for the amount you pay for each of the following?
HOME OWNERSHIP
BASE
GAS &
ELECTRIC
WATER
TRASH
COLLECTION
SEWER
Excellent
value
Count
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Count
Count
Count
Count
Count
Count
Count
Other
(451)
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(565)
(392)
70
50
TOTAL
(1000)
124
Owner
(526)
45
12%
9%
16%
12%
492
49%
220
22%
110
11%
53
5%
101
10%
459
46%
221
22%
132
13%
88
9%
174
17%
529
53%
118
12%
42
4%
137
14%
86
9%
478
48%
164
16%
78
8%
194
19%
239
45%
143
27%
74
14%
24
5%
34
6%
237
45%
129
24%
99
19%
28
5%
111
21%
277
53%
63
12%
33
6%
43
8%
43
8%
249
47%
98
19%
52
10%
85
16%
250
55%
76
17%
30
7%
25
6%
60
13%
219
49%
86
19%
31
7%
56
12%
61
14%
243
54%
53
12%
6
1%
88
19%
40
9%
222
49%
60
13%
24
5%
106
23%
263
46%
139
25%
73
13%
21
4%
62
11%
231
41%
141
25%
91
16%
41
7%
113
20%
291
52%
60
11%
31
5%
71
13%
54
10%
261
46%
104
18%
50
9%
95
17%
71
SYSTEM RELIABILITY
TAKEN ACTION DUE
TO DROUGHT
HEARD ABOUT H2O SITUATION
Reliable
(699)
95
Not reliable
(257)
25
Great deal
(310)
43
Some
(373)
34
46
94
28
13%
14%
10%
14%
9%
15%
13%
11%
215
55%
69
18%
29
7%
30
8%
37
10%
215
55%
66
17%
32
8%
42
11%
59
15%
216
55%
52
13%
8
2%
57
14%
30
8%
202
51%
48
12%
23
6%
89
23%
374
53%
129
18%
67
10%
34
5%
83
12%
349
50%
144
21%
72
10%
51
7%
129
18%
393
56%
80
11%
21
3%
76
11%
68
10%
367
53%
100
14%
39
6%
125
18%
104
40%
84
33%
38
15%
6
2%
14
5%
102
40%
69
27%
57
22%
15
6%
41
16%
124
48%
36
14%
18
7%
39
15%
16
6%
102
40%
59
23%
36
14%
45
17%
148
48%
74
24%
39
13%
7
2%
31
10%
140
45%
69
22%
54
17%
15
5%
75
24%
166
54%
27
9%
17
5%
25
8%
32
10%
145
47%
56
18%
25
8%
52
17%
187
50%
85
23%
43
12%
24
6%
24
6%
176
47%
89
24%
51
14%
33
9%
47
13%
213
57%
47
13%
12
3%
55
15%
18
5%
195
52%
62
17%
26
7%
71
19%
157
50%
62
20%
28
9%
23
7%
46
15%
142
45%
62
20%
27
9%
39
12%
52
17%
150
47%
45
14%
14
4%
56
18%
36
11%
137
43%
46
14%
27
9%
71
22%
339
48%
161
23%
84
12%
30
4%
69
10%
318
45%
162
23%
109
15%
51
7%
136
19%
372
53%
86
12%
33
5%
80
11%
68
10%
330
47%
118
17%
58
8%
135
19%
140
53%
55
21%
23
9%
19
7%
31
12%
131
50%
54
20%
20
8%
29
11%
35
13%
144
54%
29
11%
9
3%
49
18%
16
6%
140
53%
38
14%
20
8%
51
19%
(cont.)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Less
(317)
Yes
(708)
No
(265)
Page 9
2. How much value do you feel you receive for the amount you pay for each of the following?
HOME OWNERSHIP
CABLE TV
INTERNET
LAND-LINE
PHONE
CELL PHONE
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Excellent
value
Good value
Count
Not very good
value
Poor value
Count
(DK/NS)
Count
Count
Count
Count
Count
Count
Count
Count
Count
TOTAL
86
9%
363
36%
246
25%
210
21%
95
9%
120
12%
488
49%
227
23%
109
11%
55
6%
119
12%
487
49%
168
17%
90
9%
136
14%
124
12%
511
51%
203
20%
80
8%
83
8%
Owner
40
8%
177
34%
136
26%
120
23%
53
10%
53
10%
258
49%
121
23%
66
12%
29
5%
63
12%
265
50%
94
18%
57
11%
48
9%
71
13%
257
49%
115
22%
40
8%
44
8%
Other
43
9%
181
40%
106
24%
86
19%
36
8%
64
14%
223
49%
101
22%
40
9%
24
5%
53
12%
217
48%
70
15%
29
6%
83
18%
49
11%
246
55%
83
18%
38
8%
35
8%
ETHNIC BACKGROUND
Non-Hispanic
White
Other
50
35
9%
9%
191
163
34%
42%
152
83
27%
21%
126
71
22%
18%
47
39
8%
10%
70
48
12%
12%
270
201
48%
51%
138
81
24%
21%
63
34
11%
9%
24
28
4%
7%
71
47
13%
12%
267
209
47%
53%
96
63
17%
16%
59
20
10%
5%
71
54
13%
14%
78
41
14%
10%
275
220
49%
56%
121
69
21%
18%
43
32
8%
8%
48
31
8%
8%
SYSTEM RELIABILITY
Reliable
65
9%
284
41%
156
22%
131
19%
63
9%
97
14%
362
52%
138
20%
68
10%
34
5%
81
12%
373
53%
109
16%
54
8%
81
12%
97
14%
370
53%
135
19%
42
6%
55
8%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Not reliable
19
7%
67
26%
79
31%
72
28%
20
8%
18
7%
113
44%
81
32%
34
13%
12
4%
34
13%
98
38%
55
21%
32
13%
38
15%
25
10%
119
46%
63
25%
32
12%
17
7%
HEARD ABOUT H2O SITUATION
Great deal
35
11%
114
37%
60
19%
73
24%
27
9%
48
15%
137
44%
72
23%
42
13%
12
4%
57
18%
144
46%
58
19%
26
8%
25
8%
49
16%
152
49%
62
20%
23
7%
24
8%
Some
22
6%
122
33%
123
33%
74
20%
33
9%
27
7%
197
53%
87
23%
42
11%
20
5%
26
7%
194
52%
62
17%
33
9%
58
16%
33
9%
197
53%
80
22%
31
8%
32
9%
Less
29
9%
127
40%
63
20%
63
20%
35
11%
45
14%
154
49%
68
21%
26
8%
24
7%
36
11%
150
47%
48
15%
31
10%
53
17%
42
13%
162
51%
60
19%
26
8%
27
8%
TAKEN ACTION DUE
TO DROUGHT
Yes
59
8%
264
37%
176
25%
147
21%
62
9%
81
11%
363
51%
152
21%
79
11%
32
4%
95
13%
348
49%
123
17%
70
10%
73
10%
95
13%
360
51%
147
21%
52
7%
53
8%
No
26
10%
91
34%
63
24%
57
21%
29
11%
35
13%
115
43%
68
26%
27
10%
19
7%
22
8%
130
49%
43
16%
18
7%
53
20%
29
11%
134
51%
52
20%
26
10%
23
9%
Page 10
2. How much value do you feel you receive for the amount you pay for each of the following?
** SUMMARY TABLE **
BASE
TRASH
COLLECTION
CELL PHONE
GAS &
ELECTRIC
LAND-LINE
PHONE
INTERNET
SEWER
WATER
CABLE TV
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
TOTAL
(1000)
70%
16%
14%
64%
28%
8%
62%
33%
5%
61%
26%
14%
61%
34%
6%
56%
24%
19%
56%
35%
9%
45%
46%
9%
REGION
City
County
(369)
(631)
69%
71%
16%
16%
16%
12%
63%
64%
29%
28%
8%
8%
64%
60%
33%
33%
3%
7%
60%
61%
24%
27%
15%
13%
60%
61%
34%
33%
6%
6%
55%
57%
27%
22%
17%
21%
55%
56%
37%
34%
8%
9%
44%
45%
46%
45%
10%
9%
Metro
(142)
75%
12%
13%
64%
31%
5%
64%
35%
2%
64%
25%
11%
62%
35%
3%
53%
31%
16%
56%
39%
5%
48%
42%
10%
S. Metro
(228)
65%
18%
17%
62%
29%
10%
64%
32%
4%
58%
24%
18%
59%
33%
7%
57%
25%
18%
55%
36%
10%
42%
48%
10%
COUNTY
Coastal
Inland
(163)
(180)
73%
73%
12%
16%
15%
11%
60%
66%
31%
27%
9%
7%
55%
59%
35%
37%
10%
4%
59%
58%
29%
26%
11%
16%
62%
60%
32%
33%
6%
7%
60%
54%
18%
24%
21%
23%
51%
53%
38%
40%
11%
7%
43%
49%
48%
42%
9%
9%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(148)
76%
16%
9%
68%
24%
8%
65%
32%
3%
64%
24%
12%
61%
36%
2%
62%
22%
16%
63%
33%
4%
49%
46%
6%
South
(139)
63%
21%
15%
62%
27%
11%
63%
27%
10%
62%
27%
11%
61%
32%
7%
52%
26%
23%
61%
24%
15%
40%
47%
13%
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
73%
69%
12%
17%
15%
13%
68%
62%
27%
29%
5%
9%
63%
61%
32%
33%
5%
5%
58%
61%
23%
26%
19%
12%
58%
62%
38%
32%
4%
6%
59%
55%
22%
25%
18%
20%
58%
55%
34%
36%
8%
9%
44%
45%
48%
45%
7%
10%
PAY OWN WATER
BILL
Yes
No
(653)
(324)
72%
68%
19%
10%
9%
22%
62%
67%
30%
25%
8%
8%
57%
72%
38%
22%
5%
6%
61%
61%
27%
23%
11%
17%
60%
64%
36%
29%
4%
8%
56%
59%
28%
14%
16%
27%
53%
64%
43%
18%
4%
18%
45%
46%
46%
45%
9%
9%
Page 11
2. How much value do you feel you receive for the amount you pay for each of the following?
** SUMMARY TABLE **
BASE
TRASH
COLLECTION
CELL PHONE
GAS &
ELECTRIC
LAND-LINE
PHONE
INTERNET
SEWER
WATER
CABLE TV
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
TOTAL
(1000)
70%
16%
14%
64%
28%
8%
62%
33%
5%
61%
26%
14%
61%
34%
6%
56%
24%
19%
56%
35%
9%
45%
46%
9%
GENDER
Male
Female
(500)
(500)
69%
71%
19%
13%
12%
15%
66%
61%
26%
31%
8%
8%
61%
62%
34%
32%
5%
5%
61%
61%
26%
26%
13%
14%
64%
57%
32%
35%
3%
8%
56%
57%
26%
22%
18%
21%
57%
55%
35%
36%
9%
9%
46%
43%
46%
45%
7%
12%
< 35
(350)
68%
16%
15%
74%
22%
3%
73%
19%
7%
61%
19%
20%
67%
31%
3%
62%
17%
20%
69%
23%
8%
53%
38%
9%
AGE
35-54
(350)
70%
15%
16%
55%
35%
9%
52%
43%
5%
56%
31%
13%
56%
38%
6%
53%
26%
21%
49%
41%
10%
37%
54%
10%
55 +
(272)
74%
16%
10%
62%
24%
14%
60%
36%
3%
65%
27%
8%
60%
32%
9%
53%
31%
17%
49%
42%
9%
47%
44%
10%
HS/less
(157)
74%
12%
14%
63%
26%
12%
66%
28%
6%
71%
19%
10%
66%
21%
14%
62%
21%
17%
62%
26%
12%
55%
33%
12%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
EDUCATION
Some PS
Grad
(317)
(513)
67%
72%
18%
16%
14%
12%
66%
63%
25%
30%
9%
7%
63%
61%
31%
36%
6%
4%
60%
58%
26%
28%
14%
14%
61%
60%
35%
36%
4%
4%
54%
57%
24%
25%
22%
18%
61%
52%
31%
40%
8%
8%
47%
41%
43%
51%
10%
8%
< $25K
(168)
66%
14%
19%
64%
25%
11%
74%
20%
6%
62%
25%
13%
65%
24%
10%
59%
19%
22%
63%
25%
12%
51%
37%
12%
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
72%
73%
17%
17%
11%
10%
68%
65%
23%
29%
10%
6%
69%
62%
30%
35%
2%
4%
64%
64%
25%
26%
11%
10%
61%
64%
35%
34%
4%
2%
65%
53%
20%
31%
16%
17%
64%
55%
30%
39%
6%
6%
40%
49%
50%
46%
10%
5%
$100K +
(184)
70%
15%
16%
61%
35%
4%
48%
43%
9%
55%
25%
19%
54%
42%
3%
57%
20%
23%
52%
38%
10%
38%
53%
9%
Page 12
2. How much value do you feel you receive for the amount you pay for each of the following?
** SUMMARY TABLE **
HOME OWNERSHIP
BASE
TRASH
COLLECTION
CELL PHONE
GAS &
ELECTRIC
LAND-LINE
PHONE
INTERNET
SEWER
WATER
CABLE TV
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
Good value
Poor value
(DK/NS)
TOTAL
(1000)
70%
16%
14%
64%
28%
8%
62%
33%
5%
61%
26%
14%
61%
34%
6%
56%
24%
19%
56%
35%
9%
45%
46%
9%
Owner
(526)
74%
18%
8%
62%
29%
8%
54%
41%
5%
62%
29%
9%
59%
35%
5%
55%
28%
16%
51%
43%
5%
41%
49%
10%
Other
(451)
67%
13%
19%
65%
27%
8%
71%
23%
6%
60%
22%
18%
64%
31%
5%
58%
19%
23%
62%
26%
12%
49%
42%
8%
ETHNIC BACKGROUND
Non-Hispanic
Other
White
(565)
(392)
71%
70%
16%
15%
13%
14%
63%
67%
29%
26%
8%
8%
59%
67%
37%
25%
4%
8%
60%
65%
27%
21%
13%
14%
60%
64%
36%
29%
4%
7%
56%
59%
27%
18%
17%
23%
52%
64%
41%
25%
7%
11%
43%
51%
49%
39%
8%
10%
SYSTEM RELIABILITY
Reliable
(699)
75%
14%
11%
67%
25%
8%
67%
28%
5%
65%
23%
12%
66%
29%
5%
62%
20%
18%
62%
31%
7%
50%
41%
9%
Not reliable
(257)
64%
21%
15%
56%
37%
7%
50%
48%
2%
51%
34%
15%
51%
45%
4%
46%
37%
17%
45%
49%
6%
33%
59%
8%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
HEARD ABOUT H2O SITUATION
Great deal
(310)
78%
14%
8%
65%
27%
8%
62%
36%
2%
65%
27%
8%
60%
37%
4%
57%
26%
17%
55%
40%
5%
48%
43%
9%
Some
(373)
70%
16%
15%
62%
30%
9%
59%
34%
6%
59%
26%
16%
60%
35%
5%
57%
24%
19%
54%
37%
9%
39%
53%
9%
Less
(317)
64%
19%
18%
64%
27%
8%
64%
29%
7%
59%
25%
17%
63%
30%
7%
55%
23%
22%
59%
28%
12%
49%
40%
11%
TAKEN ACTION DUE
TO DROUGHT
Yes
(708)
72%
17%
11%
64%
28%
8%
61%
35%
4%
63%
27%
10%
63%
33%
4%
56%
25%
19%
55%
38%
7%
46%
46%
9%
No
(265)
68%
14%
18%
61%
30%
9%
63%
29%
7%
57%
23%
20%
57%
36%
7%
59%
22%
19%
61%
28%
11%
44%
45%
11%
Page 13
3. Do you believe the cost of water here in San Diego County is more than it should be, less than it should be, or about right?
BASE
COST
OF
WATER
More than
should be
Count
About
right
Count
Less than
should be
Count
(DK/NS)
Count
TOTAL
(1000)
531
REGION
City
County
(369)
(631)
192
339
Metro
(142)
77
S. Metro
(228)
115
COUNTY
Coastal
Inland
(163)
(180)
88
92
East
(148)
82
South
(139)
77
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
104
428
PAY OWN WATER
BILL
Yes
No
(653)
(324)
390
134
53%
52%
54%
55%
50%
54%
51%
55%
55%
45%
55%
60%
41%
288
29%
62
6%
119
12%
101
27%
27
7%
49
13%
187
30%
35
6%
70
11%
34
24%
13
9%
17
12%
67
29%
14
6%
32
14%
49
30%
14
9%
12
7%
52
29%
14
8%
22
12%
49
33%
7
5%
10
7%
37
27%
84
37%
15
6%
26
11%
204
26%
47
6%
93
12%
174
27%
44
7%
45
7%
106
33%
14
4%
70
21%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
26
18%
Page 14
3. Do you believe the cost of water here in San Diego County is more than it should be, less than it should be, or about right?
BASE
COST
OF
WATER
More than
should be
Count
About
right
Count
Less than
should be
Count
(DK/NS)
Count
TOTAL
(1000)
531
GENDER
Male
Female
(500)
(500)
264
267
< 35
(350)
155
AGE
35-54
(350)
191
55 +
(272)
168
HS/less
(157)
82
EDUCATION
Some PS
Grad
(317)
(513)
162
281
< $25K
(168)
84
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
102
177
$100K +
(184)
89
53%
53%
53%
44%
54%
62%
52%
51%
55%
50%
53%
57%
48%
288
29%
62
6%
119
12%
150
30%
41
8%
45
9%
138
28%
21
4%
74
15%
135
38%
26
7%
35
10%
85
24%
25
7%
50
14%
64
23%
8
3%
33
12%
50
32%
6
4%
19
12%
92
29%
19
6%
45
14%
145
28%
35
7%
51
10%
50
30%
10
6%
24
14%
55
29%
13
7%
21
11%
88
28%
16
5%
32
10%
59
32%
16
8%
21
11%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Page 15
3. Do you believe the cost of water here in San Diego County is more than it should be, less than it should be, or about right?
HOME OWNERSHIP
BASE
COST
OF
WATER
More than
should be
Count
About
right
Less than
should be
(DK/NS)
Count
Count
Count
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(565)
(392)
314
190
TOTAL
(1000)
531
Owner
(526)
323
Other
(451)
201
53%
61%
45%
56%
288
29%
62
6%
119
12%
143
27%
25
5%
36
7%
136
30%
35
8%
80
18%
150
27%
38
7%
63
11%
SYSTEM RELIABILITY
HEARD ABOUT H2O SITUATION
TAKEN ACTION DUE
TO DROUGHT
Reliable
(699)
361
Not reliable
(257)
158
Great deal
(310)
195
Some
(373)
192
Less
(317)
144
Yes
(708)
398
48%
52%
62%
63%
51%
45%
56%
47%
131
33%
21
5%
51
13%
224
32%
40
6%
75
11%
56
22%
19
7%
24
9%
77
25%
13
4%
25
8%
107
29%
32
8%
42
11%
104
33%
17
5%
52
16%
193
27%
39
5%
79
11%
86
32%
23
9%
32
12%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
No
(265)
124
Page 16
4. How much do you support or oppose the plan to diversify water sources, including water transfers from the Colorado River,
increased conservation, groundwater development, water recycling and, by 2016, seawater desalination?
BASE
DIVERSITY
PLAN
Summary
Strongly
support
Count
Moderately
support
Count
Moderately
oppose
Count
Strongly
oppose
Count
(DK/NS)
Count
Support
Oppose
(DK)
TOTAL
(1000)
424
REGION
City
County
(369)
(631)
163
261
Metro
(142)
66
S. Metro
(228)
97
COUNTY
Coastal
Inland
(163)
(180)
81
72
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
107
316
PAY OWN WATER BILL
Yes
No
(653)
(324)
285
135
58
South
(139)
49
42%
44%
41%
46%
43%
50%
40%
39%
35%
47%
41%
44%
42%
371
37%
86
9%
33
3%
87
9%
79%
12%
9%
128
35%
30
8%
12
3%
37
10%
79%
11%
10%
244
39%
55
9%
21
3%
50
8%
80%
12%
8%
47
33%
12
9%
1
1%
16
11%
79%
10%
11%
81
35%
18
8%
11
5%
21
9%
78%
13%
9%
56
34%
10
6%
6
4%
10
6%
84%
10%
6%
71
39%
15
8%
6
3%
16
9%
80%
12%
9%
59
40%
15
10%
4
3%
13
9%
79%
13%
9%
59
42%
16
11%
4
3%
11
8%
77%
14%
8%
81
36%
13
6%
5
2%
21
9%
83%
8%
9%
290
38%
72
9%
27
4%
66
9%
79%
13%
9%
248
38%
47
7%
22
3%
50
8%
82%
11%
8%
117
36%
31
10%
9
3%
32
10%
78%
12%
10%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(148)
Page 17
4. How much do you support or oppose the plan to diversify water sources, including water transfers from the Colorado River,
increased conservation, groundwater development, water recycling and, by 2016, seawater desalination?
BASE
DIVERSITY
PLAN
Summary
Strongly
support
Count
Moderately
support
Count
Moderately
oppose
Count
Strongly
oppose
Count
(DK/NS)
Count
Support
Oppose
(DK)
TOTAL
(1000)
424
GENDER
Male
Female
(500)
(500)
226
198
< 35
(350)
114
AGE
35-54
(350)
152
55 +
(272)
142
HS/less
(157)
55
EDUCATION
Some PS
Grad
(317)
(513)
97
269
< $25K
(168)
47
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
69
156
$100K +
(184)
96
42%
45%
40%
33%
44%
52%
35%
31%
53%
28%
36%
50%
52%
371
37%
86
9%
33
3%
87
9%
79%
12%
9%
194
39%
44
9%
10
2%
26
5%
84%
11%
5%
177
35%
42
8%
23
5%
61
12%
75%
13%
12%
173
49%
37
10%
7
2%
20
6%
82%
12%
6%
112
32%
31
9%
14
4%
41
12%
75%
13%
12%
82
30%
17
6%
10
4%
21
8%
82%
10%
8%
59
37%
20
13%
7
4%
16
10%
72%
17%
10%
144
46%
35
11%
15
5%
27
8%
76%
16%
8%
168
33%
25
5%
10
2%
40
8%
85%
7%
8%
65
38%
22
13%
7
4%
26
16%
67%
18%
16%
81
42%
25
13%
11
6%
7
4%
78%
18%
4%
112
36%
14
4%
10
3%
20
6%
86%
8%
6%
68
37%
4
2%
2
1%
14
7%
89%
3%
7%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Page 18
4. How much do you support or oppose the plan to diversify water sources, including water transfers from the Colorado River,
increased conservation, groundwater development, water recycling and, by 2016, seawater desalination?
HOME OWNERSHIP
BASE
DIVERSITY
PLAN
Summary
Strongly
support
Count
Moderately
support
Count
Moderately
oppose
Count
Strongly
oppose
Count
(DK/NS)
Count
Support
Oppose
(DK)
ETHNIC BACKGROUND
Non-Hispanic
Other
White
(565)
(392)
271
143
TOTAL
(1000)
424
Owner
(526)
247
Other
(451)
175
42%
47%
39%
48%
371
37%
86
9%
33
3%
87
9%
79%
12%
9%
188
36%
29
6%
17
3%
45
9%
83%
9%
9%
176
39%
50
11%
14
3%
37
8%
78%
14%
8%
199
35%
34
6%
18
3%
45
8%
83%
9%
8%
SYSTEM RELIABILITY
HEARD ABOUT H2O SITUATION
TAKEN ACTION DUE
TO DROUGHT
Reliable
(699)
327
Not reliable
(257)
91
Great deal
(310)
174
Some
(373)
142
Less
(317)
107
Yes
(708)
324
36%
47%
35%
56%
38%
34%
46%
36%
158
40%
40
10%
14
4%
36
9%
77%
14%
9%
262
37%
50
7%
16
2%
45
6%
84%
9%
6%
99
39%
30
12%
17
6%
20
8%
74%
18%
8%
86
28%
25
8%
9
3%
15
5%
84%
11%
5%
167
45%
27
7%
8
2%
29
8%
83%
9%
8%
118
37%
34
11%
15
5%
42
13%
71%
16%
13%
260
37%
52
7%
24
3%
48
7%
82%
11%
7%
103
39%
32
12%
9
3%
25
9%
75%
15%
9%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
No
(265)
97
Page 19
5. How reliable do you think San Diego County's water supply is?
BASE
WATER
SUPPLY
Summary
Very reliable
Count
Somewhat
reliable
Somewhat
unreliable
Very unreliable
Count
(DK/NS)
Count
Reliable
Unreliable
(DK)
Count
Count
TOTAL
(1000)
226
23%
473
47%
192
19%
65
7%
44
4%
70%
26%
4%
REGION
City
County
(369)
(631)
76
150
21%
24%
159
314
43%
50%
87
104
24%
17%
24
41
7%
6%
22
22
6%
3%
64%
74%
30%
23%
6%
3%
Metro
(142)
26
18%
62
44%
36
26%
10
7%
7
5%
62%
33%
5%
S. Metro
(228)
50
22%
97
43%
51
22%
14
6%
15
7%
65%
29%
7%
COUNTY
Coastal
Inland
(163)
(180)
38
39
23%
22%
96
78
59%
44%
14
43
9%
24%
11
12
7%
7%
4
8
3%
4%
82%
65%
15%
30%
3%
4%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(148)
35
24%
75
50%
29
20%
4
3%
5
3%
74%
23%
3%
South
(139)
38
27%
64
46%
18
13%
13
10%
5
4%
74%
23%
4%
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
54
172
24%
22%
111
362
49%
47%
44
148
19%
19%
9
56
4%
7%
11
34
5%
4%
72%
69%
23%
26%
5%
4%
PAY OWN WATER
BILL
Yes
No
(653)
(324)
156
65
24%
20%
298
162
46%
50%
129
61
20%
19%
48
17
7%
5%
21
19
3%
6%
69%
70%
27%
24%
3%
6%
Page 20
5. How reliable do you think San Diego County's water supply is?
BASE
WATER
SUPPLY
Summary
Very reliable
Count
Somewhat
reliable
Somewhat
unreliable
Very unreliable
Count
(DK/NS)
Count
Reliable
Unreliable
(DK)
Count
Count
TOTAL
(1000)
226
23%
473
47%
192
19%
65
7%
44
4%
70%
26%
4%
GENDER
Male
Female
(500)
(500)
127
99
25%
20%
236
237
47%
47%
99
93
20%
19%
25
40
5%
8%
13
31
3%
6%
73%
67%
25%
27%
3%
6%
< 35
(350)
74
21%
176
50%
71
20%
18
5%
11
3%
71%
25%
3%
AGE
35-54
(350)
76
22%
165
47%
63
18%
27
8%
20
6%
69%
26%
6%
55 +
(272)
68
25%
122
45%
53
19%
19
7%
12
4%
69%
26%
4%
HS/less
(157)
40
25%
79
51%
20
13%
10
7%
7
4%
76%
20%
4%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
EDUCATION
Some PS
Grad
(317)
(513)
82
102
26%
20%
129
258
41%
50%
69
101
22%
20%
23
32
7%
6%
15
19
5%
4%
66%
70%
29%
26%
5%
4%
< $25K
(168)
37
22%
80
48%
33
19%
12
7%
7
4%
69%
27%
4%
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
37
77
19%
25%
88
142
46%
45%
47
59
24%
19%
11
24
6%
8%
9
10
5%
3%
65%
70%
30%
27%
5%
3%
$100K +
(184)
46
25%
87
47%
37
20%
9
5%
5
3%
72%
25%
3%
Page 21
5. How reliable do you think San Diego County's water supply is?
HOME OWNERSHIP
BASE
WATER
SUPPLY
Summary
Very reliable
Count
Somewhat
reliable
Count
Somewhat
unreliable
Count
Very unreliable
Count
(DK/NS)
Count
Reliable
Unreliable
(DK)
TOTAL
(1000)
226
23%
473
47%
192
19%
65
7%
44
4%
70%
26%
4%
Owner
(526)
107
20%
259
49%
109
21%
34
6%
16
3%
70%
27%
3%
Other
(451)
116
26%
200
44%
79
18%
31
7%
26
6%
70%
24%
6%
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(565)
(392)
130
87
23%
22%
259
194
46%
49%
113
71
20%
18%
40
24
7%
6%
23
17
4%
4%
69%
71%
27%
24%
4%
4%
SYSTEM RELIABILITY
Reliable
(699)
226
32%
473
68%
Not reliable
(257)
192
75%
65
25%
100%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
100%
HEARD ABOUT H2O SITUATION
Great deal
(310)
96
31%
129
42%
51
17%
28
9%
6
2%
73%
25%
2%
Some
(373)
53
14%
203
54%
91
24%
18
5%
8
2%
69%
29%
2%
Less
(317)
77
24%
141
44%
49
16%
20
6%
30
9%
69%
22%
9%
TAKEN ACTION DUE
TO DROUGHT
Yes
(708)
161
23%
347
49%
124
17%
57
8%
19
3%
72%
26%
3%
No
(265)
63
24%
112
42%
67
25%
7
3%
15
6%
66%
28%
6%
Page 22
6. If dry conditions continue, what should local water agencies do to respond?
BASE
AGENCIES
SHOULD DO
TO
RESPOND
TO DRY
CONDITIONS
Mandatory conservation
Cases
Voluntary conservation
Cases
Encourage/ Promote/
Develop recycled water
More seawater
desalination
More water transfers
Cases
More reservoirs/ storage
Cases
More/ Better public
information
Incentives to use less
water
Raise rates for high water
usage
Public education
Cases
Implement fines/ charges
for high water usage
Other mentions
Cases
(DK/NS)
Cases
Cases
Cases
Cases
Cases
Cases
Cases
TOTAL
(1000)
388
39%
280
28%
155
16%
149
15%
146
15%
145
15%
94
9%
87
9%
80
8%
67
7%
26
3%
1
0%
146
15%
REGION
City
County
(369)
(631)
145
243
39%
39%
98
182
26%
29%
58
98
16%
15%
40
109
11%
17%
58
89
16%
14%
61
84
17%
13%
39
55
10%
9%
29
58
8%
9%
26
53
7%
8%
25
42
7%
7%
8
17
2%
3%
1
0%
63
83
17%
13%
Metro
(142)
52
37%
32
22%
16
12%
17
12%
22
15%
25
18%
15
11%
12
8%
5
4%
9
6%
2
1%
30
21%
S. Metro
(228)
93
41%
66
29%
41
18%
24
10%
36
16%
36
16%
23
10%
17
8%
21
9%
16
7%
7
3%
1
0%
33
15%
COUNTY
Coastal
Inland
(163)
(180)
71
78
44%
43%
41
58
25%
32%
27
22
16%
12%
42
26
26%
15%
26
27
16%
15%
19
36
12%
20%
9
13
5%
7%
16
17
10%
9%
19
12
12%
7%
6
9
3%
5%
6
2
3%
1%
17
10%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
22
12%
East
(148)
43
29%
47
32%
22
15%
16
11%
17
12%
19
13%
18
12%
15
10%
12
8%
18
12%
7
5%
South
(139)
51
37%
36
26%
27
19%
24
18%
18
13%
9
7%
16
11%
10
8%
10
7%
9
7%
2
1%
24
16%
20
14%
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
85
304
37%
39%
62
218
27%
28%
37
118
16%
15%
35
114
15%
15%
38
109
16%
14%
36
109
16%
14%
28
66
12%
9%
16
71
7%
9%
19
61
8%
8%
18
49
8%
6%
9
17
4%
2%
1
0%
35
111
16%
14%
PAY OWN WATER
BILL
Yes
No
(653)
(324)
248
129
38%
40%
199
77
30%
24%
103
49
16%
15%
101
48
15%
15%
104
42
16%
13%
97
44
15%
14%
62
30
9%
9%
63
21
10%
7%
52
24
8%
8%
45
22
7%
7%
15
10
2%
3%
1
0%
93
46
14%
14%
Page 23
6. If dry conditions continue, what should local water agencies do to respond?
BASE
AGENCIES
SHOULD DO
TO
RESPOND
TO DRY
CONDITIONS
Mandatory conservation
Cases
Voluntary conservation
Cases
Encourage/ Promote/
Develop recycled water
More seawater
desalination
More water transfers
Cases
More reservoirs/ storage
Cases
More/ Better public
information
Incentives to use less
water
Raise rates for high water
usage
Public education
Cases
Implement fines/ charges
for high water usage
Other mentions
Cases
(DK/NS)
Cases
Cases
Cases
Cases
Cases
Cases
Cases
TOTAL
(1000)
388
39%
280
28%
155
16%
149
15%
146
15%
145
15%
94
9%
87
9%
80
8%
67
7%
26
3%
1
0%
146
15%
GENDER
Male
Female
(500)
(500)
188
200
38%
40%
126
154
25%
31%
87
68
17%
14%
97
52
19%
10%
84
62
17%
12%
96
49
19%
10%
41
53
8%
11%
34
53
7%
11%
44
36
9%
7%
34
33
7%
7%
16
10
3%
2%
1
0%
64
82
13%
16%
< 35
(350)
108
31%
102
29%
51
15%
45
13%
70
20%
57
16%
37
11%
20
6%
35
10%
29
8%
6
2%
54
15%
AGE
35-54
(350)
148
42%
88
25%
58
16%
44
13%
42
12%
44
12%
30
9%
42
12%
24
7%
23
7%
11
3%
1
0%
51
15%
55 +
(272)
122
45%
86
32%
44
16%
49
18%
27
10%
38
14%
24
9%
26
9%
21
8%
14
5%
8
3%
38
14%
HS/less
(157)
65
42%
40
25%
21
13%
19
12%
15
10%
11
7%
10
7%
7
5%
9
5%
10
7%
2
1%
1
1%
24
15%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
EDUCATION
Some PS
Grad
(317)
(513)
107
210
34%
41%
85
151
27%
29%
48
86
15%
17%
42
89
13%
17%
58
73
18%
14%
56
78
18%
15%
34
50
11%
10%
16
61
5%
12%
30
41
10%
8%
23
34
7%
7%
11
13
3%
3%
55
17%
61
12%
< $25K
(168)
53
31%
50
30%
27
16%
21
12%
26
16%
9
6%
17
10%
9
5%
26
15%
10
6%
6
3%
1
1%
31
19%
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
86
129
45%
41%
57
83
30%
26%
24
41
13%
13%
15
53
8%
17%
30
41
16%
13%
33
55
17%
18%
11
33
6%
11%
16
36
8%
11%
10
20
5%
6%
19
19
10%
6%
5
9
3%
3%
35
18%
36
12%
$100K +
(184)
73
39%
54
29%
39
21%
39
21%
34
18%
33
18%
16
9%
16
9%
16
8%
12
6%
4
2%
17
9%
Page 24
6. If dry conditions continue, what should local water agencies do to respond?
HOME OWNERSHIP
BASE
AGENCIES
SHOULD DO
TO
RESPOND
TO DRY
CONDITIONS
Mandatory conservation
Cases
Voluntary conservation
Cases
Encourage/ Promote/
Develop recycled water
More seawater
desalination
More water transfers
Cases
More reservoirs/ storage
Cases
More/ Better public
information
Incentives to use less
water
Raise rates for high water
usage
Public education
Cases
Implement fines/ charges
for high water usage
Other mentions
Cases
(DK/NS)
Cases
Cases
Cases
Cases
Cases
Cases
Cases
TOTAL
(1000)
388
39%
280
28%
155
16%
149
15%
146
15%
145
15%
94
9%
87
9%
80
8%
67
7%
26
3%
1
0%
146
15%
Owner
(526)
201
38%
153
29%
91
17%
78
15%
68
13%
76
14%
55
10%
60
11%
44
8%
38
7%
13
2%
71
13%
Other
(451)
181
40%
116
26%
60
13%
69
15%
77
17%
67
15%
38
8%
24
5%
36
8%
29
6%
12
3%
1
0%
68
15%
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(565)
(392)
240
131
42%
33%
171
102
30%
26%
96
56
17%
14%
90
53
16%
14%
78
62
14%
16%
91
52
16%
13%
57
32
10%
8%
61
21
11%
5%
49
27
9%
7%
37
28
7%
7%
11
12
2%
3%
1
0%
69
68
12%
17%
SYSTEM RELIABILITY
Reliable
(699)
256
37%
205
29%
109
16%
108
15%
100
14%
84
12%
68
10%
58
8%
54
8%
51
7%
13
2%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
100
14%
Not reliable
(257)
116
45%
66
26%
44
17%
38
15%
44
17%
57
22%
24
9%
25
10%
22
8%
16
6%
12
5%
1
0%
30
12%
HEARD ABOUT H2O SITUATION
Great deal
(310)
120
39%
93
30%
49
16%
59
19%
43
14%
64
21%
29
9%
29
9%
24
8%
23
7%
8
3%
Some
(373)
144
39%
119
32%
61
16%
59
16%
64
17%
44
12%
32
9%
39
11%
23
6%
22
6%
8
2%
35
11%
47
13%
Less
(317)
123
39%
68
22%
46
14%
31
10%
39
12%
37
12%
33
10%
18
6%
33
10%
22
7%
9
3%
1
0%
64
20%
TAKEN ACTION DUE
TO DROUGHT
Yes
(708)
278
39%
207
29%
117
17%
117
17%
99
14%
114
16%
77
11%
63
9%
54
8%
56
8%
17
2%
1
0%
85
12%
No
(265)
103
39%
65
24%
35
13%
30
11%
46
17%
27
10%
15
6%
22
8%
22
8%
10
4%
6
2%
53
20%
Page 25
7. How much do you agree with the following statements regarding imported water supplies?
BASE
Bay-Delta
important
water
supply
Bay-Delta
has
become
less
reliable
Strongly
agree
Count
Moderately
agree
Count
Moderately
disagree
Count
Strongly
disagree
Count
(DK/NS)
Count
Strongly
agree
Count
Moderately
agree
Count
Moderately
disagree
Count
Strongly
disagree
Count
(DK/NS)
Count
TOTAL
(1000)
223
REGION
City
County
(369)
(631)
77
146
Metro
(142)
COUNTY
Coastal
Inland
(163)
(180)
36
39
PAY OWN WATER
BILL
Yes
No
(653)
(324)
144
76
31
S. Metro
(228)
47
36
South
(139)
34
22%
21%
23%
22%
20%
22%
22%
24%
25%
20%
23%
22%
24%
363
36%
104
10%
30
3%
280
28%
221
22%
351
35%
104
10%
31
3%
293
29%
134
36%
41
11%
8
2%
108
29%
80
22%
123
33%
43
12%
12
3%
112
30%
229
36%
63
10%
21
3%
171
27%
141
22%
228
36%
61
10%
19
3%
181
29%
52
37%
11
8%
4
3%
44
31%
30
22%
44
31%
15
11%
6
4%
47
33%
82
36%
30
13%
5
2%
65
28%
49
22%
79
35%
28
12%
6
3%
66
29%
48
29%
19
12%
15
9%
46
28%
41
25%
50
30%
10
6%
12
7%
51
31%
67
37%
19
11%
2
1%
53
29%
32
18%
81
45%
16
9%
6
3%
44
25%
60
41%
14
9%
5
4%
33
22%
40
27%
47
32%
20
13%
1
1%
40
27%
54
39%
11
8%
99
43%
13
6%
10
4%
62
27%
48
21%
96
42%
17
8%
5
2%
63
27%
264
34%
92
12%
20
3%
218
28%
173
22%
255
33%
86
11%
26
3%
231
30%
237
36%
66
10%
22
3%
184
28%
163
25%
214
33%
70
11%
16
2%
190
29%
118
37%
36
11%
8
2%
85
26%
55
17%
131
40%
29
9%
15
5%
94
29%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(148)
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
45
178
40
29%
28
20%
50
36%
15
11%
1
1%
46
33%
Page 26
7. How much do you agree with the following statements regarding imported water supplies?
BASE
Bay-Delta
important
water
supply
Bay-Delta
has
become
less
reliable
Strongly
agree
Count
Moderately
agree
Count
Moderately
disagree
Count
Strongly
disagree
Count
(DK/NS)
Count
Strongly
agree
Count
Moderately
agree
Count
Moderately
disagree
Count
Strongly
disagree
Count
(DK/NS)
Count
TOTAL
(1000)
223
GENDER
Male
Female
(500)
(500)
129
94
AGE
35-54
(350)
< 35
(350)
55 +
(272)
EDUCATION
Some PS
Grad
(317)
(513)
66
115
80
70
65
22%
26%
19%
23%
20%
24%
26%
21%
22%
25%
26%
19%
25%
363
36%
104
10%
30
3%
280
28%
221
22%
351
35%
104
10%
31
3%
293
29%
196
39%
55
11%
22
4%
98
20%
112
22%
191
38%
58
12%
19
4%
120
24%
167
33%
50
10%
8
2%
182
36%
109
22%
160
32%
46
9%
12
2%
174
35%
141
40%
26
7%
10
3%
94
27%
58
16%
144
41%
47
14%
6
2%
96
27%
125
36%
40
11%
11
3%
104
30%
86
25%
99
28%
31
9%
14
4%
121
34%
88
32%
37
13%
8
3%
74
27%
68
25%
100
37%
23
9%
10
4%
71
26%
53
34%
19
12%
1
1%
43
27%
25
16%
59
38%
14
9%
12
7%
47
30%
121
38%
22
7%
13
4%
96
30%
59
19%
109
34%
48
15%
7
2%
95
30%
187
37%
59
12%
16
3%
134
26%
136
27%
179
35%
40
8%
13
3%
144
28%
70
41%
13
8%
2
1%
41
24%
37
22%
61
37%
17
10%
8
5%
45
27%
67
35%
21
11%
5
3%
49
25%
32
16%
71
37%
19
10%
9
5%
60
32%
128
41%
30
10%
17
6%
78
25%
65
21%
125
40%
37
12%
6
2%
79
25%
58
32%
26
14%
4
2%
50
27%
59
32%
51
28%
20
11%
3
2%
52
28%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
< $25K
(168)
43
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
50
59
HS/less
(157)
41
$100K +
(184)
46
Page 27
7. How much do you agree with the following statements regarding imported water supplies?
HOME OWNERSHIP
BASE
Bay-Delta
important
water
supply
Bay-Delta
has
become
less
reliable
Strongly
agree
Count
Moderately
agree
Count
Moderately
disagree
Count
Strongly
disagree
Count
(DK/NS)
Count
Strongly
agree
Count
Moderately
agree
Count
Moderately
disagree
Count
Strongly
disagree
Count
(DK/NS)
Count
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(565)
(392)
128
92
TOTAL
(1000)
223
Owner
(526)
121
Other
(451)
101
22%
23%
22%
23%
363
36%
104
10%
30
3%
280
28%
221
22%
351
35%
104
10%
31
3%
293
29%
180
34%
63
12%
18
3%
145
28%
147
28%
182
35%
43
8%
10
2%
144
27%
173
38%
38
8%
12
3%
128
28%
74
16%
163
36%
52
12%
21
5%
141
31%
201
35%
66
12%
22
4%
149
26%
137
24%
205
36%
47
8%
16
3%
161
28%
SYSTEM RELIABILITY
Reliable
(699)
168
Not reliable
(257)
52
Great deal
(310)
104
Some
(373)
63
24%
24%
20%
34%
150
38%
32
8%
8
2%
110
28%
78
20%
137
35%
53
13%
13
3%
111
28%
261
37%
72
10%
19
3%
178
26%
159
23%
257
37%
78
11%
21
3%
184
26%
98
38%
27
10%
10
4%
71
28%
56
22%
88
34%
24
9%
10
4%
79
31%
108
35%
32
10%
10
3%
56
18%
110
35%
99
32%
28
9%
11
4%
62
20%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
TAKEN ACTION DUE
TO DROUGHT
HEARD ABOUT H2O SITUATION
Less
(317)
56
Yes
(708)
162
No
(265)
17%
18%
23%
22%
157
42%
45
12%
5
1%
103
28%
72
19%
150
40%
42
11%
6
2%
104
28%
98
31%
27
9%
15
5%
120
38%
39
12%
102
32%
35
11%
14
4%
127
40%
271
38%
68
10%
18
3%
189
27%
175
25%
239
34%
71
10%
24
3%
198
28%
86
32%
34
13%
11
4%
75
28%
44
17%
104
39%
31
12%
8
3%
78
30%
59
Page 28
7. How much do you agree with the following statements regarding imported water supplies?
** SUMMARY TABLE **
BASE
Bay-Delta important
water supply
Bay-Delta has
become less
reliable
Agree
Disagree
(DK/NS)
Agree
Disagree
(DK/NS)
TOTAL
(1000)
59%
13%
28%
57%
14%
29%
REGION
City
County
(369)
(631)
57%
59%
13%
13%
29%
27%
55%
58%
15%
13%
30%
29%
Metro
(142)
58%
11%
31%
52%
15%
33%
S. Metro
(228)
56%
15%
28%
56%
15%
29%
COUNTY
Coastal
Inland
(163)
(180)
51%
59%
21%
11%
28%
29%
55%
63%
13%
12%
31%
25%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(148)
65%
13%
22%
59%
14%
27%
South
(139)
63%
8%
29%
56%
11%
33%
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
63%
57%
10%
14%
27%
28%
63%
55%
10%
15%
27%
30%
PAY OWN WATER
BILL
Yes
No
(653)
(324)
58%
60%
13%
14%
28%
26%
58%
57%
13%
14%
29%
29%
Page 29
7. How much do you agree with the following statements regarding imported water supplies?
** SUMMARY TABLE **
BASE
Bay-Delta important
water supply
Bay-Delta has
become less
reliable
Agree
Disagree
(DK/NS)
Agree
Disagree
(DK/NS)
TOTAL
(1000)
59%
13%
28%
57%
14%
29%
GENDER
Male
Female
(500)
(500)
65%
52%
15%
12%
20%
36%
61%
54%
15%
12%
24%
35%
< 35
(350)
63%
10%
27%
57%
15%
27%
AGE
35-54
(350)
56%
15%
30%
53%
13%
34%
55 +
(272)
56%
16%
27%
62%
12%
26%
HS/less
(157)
60%
13%
27%
54%
16%
30%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
EDUCATION
Some PS
Grad
(317)
(513)
59%
59%
11%
15%
30%
26%
53%
62%
17%
10%
30%
28%
< $25K
(168)
67%
9%
24%
58%
15%
27%
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
61%
60%
13%
15%
25%
25%
54%
61%
15%
14%
32%
25%
$100K +
(184)
57%
16%
27%
59%
13%
28%
Page 30
7. How much do you agree with the following statements regarding imported water supplies?
** SUMMARY TABLE **
HOME OWNERSHIP
BASE
Bay-Delta important
water supply
Bay-Delta has
become less
reliable
Agree
Disagree
(DK/NS)
Agree
Disagree
(DK/NS)
TOTAL
(1000)
59%
13%
28%
57%
14%
29%
Owner
(526)
57%
15%
28%
62%
10%
27%
Other
(451)
61%
11%
28%
53%
16%
31%
ETHNIC BACKGROUND
Non-Hispanic
Other
White
(565)
(392)
58%
62%
16%
10%
26%
28%
60%
55%
11%
17%
28%
28%
SYSTEM RELIABILITY
Reliable
(699)
61%
13%
26%
59%
14%
26%
Not reliable
(257)
58%
14%
28%
56%
13%
31%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
HEARD ABOUT H2O SITUATION
Great deal
(310)
68%
13%
18%
67%
13%
20%
Some
(373)
59%
13%
28%
59%
13%
28%
Less
(317)
49%
13%
38%
45%
15%
40%
TAKEN ACTION DUE
TO DROUGHT
Yes
(708)
61%
12%
27%
59%
13%
28%
No
(265)
55%
17%
28%
56%
15%
30%
Page 31
8. Some people feel San Diego County ratepayers should pay more to improve water supply reliability in the Bay-Delta.
Others prefer focusing investments on developing more locally controlled water resources. Which approach do you prefer?
BASE
PREFER
Summary
Strongly prefer
Bay-Delta
Count
Moderately prefer
Bay-Delta
Moderately prefer
local
Strongly prefer
local
(Support both)
Count
(Support neither)
Count
(Depends)
Count
(DK/NS)
Count
Count
Count
Count
Prefer local
(Both/ Neither/ DK/ Depends)
Prefer Bay-Delta
TOTAL
(1000)
41
REGION
City
County
(369)
(631)
11
30
Metro
(142)
COUNTY
Coastal
Inland
(163)
(180)
13
10
South
(139)
PAY OWN WATER
BILL
Yes
No
(653)
(324)
28
14
2
S. Metro
(228)
10
3
4
4%
3%
5%
1%
4%
8%
6%
2%
3%
8%
3%
4%
4%
64
6%
188
19%
375
38%
131
13%
15
2%
45
5%
140
14%
56%
27
7%
70
19%
127
34%
55
15%
4
1%
23
6%
52
14%
53%
37
6%
118
19%
248
39%
77
12%
11
2%
22
4%
88
14%
58%
7
5%
32
22%
52
36%
14
10%
2
2%
13
9%
20
14%
59%
19
9%
39
17%
75
33%
41
18%
2
1%
10
5%
32
14%
50%
15
9%
32
20%
63
38%
12
7%
5
3%
5
3%
19
12%
58%
11
6%
32
18%
71
39%
19
10%
3
2%
10
6%
24
13%
57%
4
3%
25
17%
66
45%
29
19%
1
1%
3
2%
17
11%
62%
7
5%
29
21%
48
35%
18
13%
3
2%
3
3%
28
20%
55%
18
8%
37
16%
75
33%
25
11%
5
2%
16
7%
35
15%
49%
46
6%
151
20%
300
39%
107
14%
10
1%
30
4%
105
14%
58%
39
6%
128
20%
255
39%
86
13%
8
1%
33
5%
77
12%
59%
23
7%
57
18%
116
36%
44
14%
4
1%
12
4%
55
17%
53%
33%
36%
31%
35%
37%
25%
31%
33%
37%
35%
33%
31%
35%
11%
10%
11%
6%
13%
17%
12%
5%
8%
15%
9%
10%
11%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(148)
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
18
24
Page 32
8. Some people feel San Diego County ratepayers should pay more to improve water supply reliability in the Bay-Delta.
Others prefer focusing investments on developing more locally controlled water resources. Which approach do you prefer?
BASE
PREFER
Summary
Strongly prefer
Bay-Delta
Count
Moderately prefer
Bay-Delta
Moderately prefer
local
Strongly prefer
local
(Support both)
Count
(Support neither)
Count
(Depends)
Count
(DK/NS)
Count
Count
Count
Count
Prefer local
(Both/ Neither/ DK/ Depends)
Prefer Bay-Delta
21
AGE
35-54
(350)
15
4
HS/less
(157)
10
4%
5%
3%
6%
4%
2%
7%
5%
3%
10%
4%
2%
3%
64
6%
188
19%
375
38%
131
13%
15
2%
45
5%
140
14%
56%
37
7%
89
18%
196
39%
62
12%
9
2%
20
4%
61
12%
57%
27
5%
99
20%
180
36%
69
14%
7
1%
25
5%
79
16%
56%
38
11%
59
17%
109
31%
48
14%
3
1%
20
6%
53
15%
48%
19
6%
65
19%
135
38%
42
12%
8
2%
15
4%
50
14%
57%
7
2%
58
21%
119
44%
38
14%
4
1%
11
4%
33
12%
65%
7
4%
36
23%
50
32%
18
12%
6
4%
7
5%
22
14%
55%
23
7%
50
16%
121
38%
49
16%
1
0%
14
4%
44
14%
54%
34
7%
102
20%
200
39%
63
12%
8
2%
24
5%
65
13%
59%
8
5%
27
16%
49
29%
20
12%
1
1%
10
6%
36
21%
45%
17
9%
40
21%
69
36%
27
14%
0
0%
12
6%
19
10%
57%
23
7%
59
19%
144
46%
32
10%
4
1%
13
4%
31
10%
65%
12
6%
28
15%
71
39%
35
19%
5
3%
4
2%
23
13%
54%
33%
30%
36%
35%
33%
31%
35%
34%
31%
40%
30%
25%
36%
11%
13%
8%
17%
10%
4%
11%
12%
10%
15%
13%
10%
10%
TOTAL
(1000)
41
GENDER
Male
Female
(500)
(500)
26
15
< 35
(350)
55 +
(272)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
EDUCATION
Some PS
Grad
(317)
(513)
15
16
< $25K
(168)
17
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
7
8
$100K +
(184)
6
Page 33
8. Some people feel San Diego County ratepayers should pay more to improve water supply reliability in the Bay-Delta.
Others prefer focusing investments on developing more locally controlled water resources. Which approach do you prefer?
HOME OWNERSHIP
BASE
PREFER
Summary
Strongly prefer
Bay-Delta
Count
Moderately prefer
Bay-Delta
Moderately prefer
local
Strongly prefer
local
(Support both)
Count
(Support neither)
Count
(Depends)
Count
(DK/NS)
Count
Count
Count
Count
Prefer local
(Both/ Neither/ DK/ Depends)
Prefer Bay-Delta
TOTAL
(1000)
41
Owner
(526)
19
22
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(565)
(392)
26
15
4%
4%
5%
5%
64
6%
188
19%
375
38%
131
13%
15
2%
45
5%
140
14%
56%
36
7%
102
19%
216
41%
66
13%
8
2%
19
4%
59
11%
61%
28
6%
78
17%
156
34%
61
13%
7
1%
26
6%
74
16%
52%
33%
29%
11%
10%
Other
(451)
SYSTEM RELIABILITY
TAKEN ACTION DUE
TO DROUGHT
HEARD ABOUT H2O SITUATION
Reliable
(699)
38
Not reliable
(257)
3
Great deal
(310)
21
7
13
27
14
4%
5%
1%
7%
2%
4%
4%
5%
27
5%
111
20%
217
38%
80
14%
10
2%
31
5%
64
11%
58%
37
9%
66
17%
145
37%
49
13%
5
1%
12
3%
63
16%
54%
48
7%
138
20%
268
38%
88
13%
11
2%
22
3%
86
12%
58%
15
6%
45
18%
104
41%
36
14%
2
1%
22
9%
29
11%
58%
32
10%
45
15%
145
47%
31
10%
6
2%
12
4%
17
6%
61%
18
5%
76
20%
129
35%
63
17%
7
2%
24
6%
49
13%
55%
14
4%
66
21%
101
32%
38
12%
2
1%
9
3%
74
23%
53%
50
7%
112
16%
298
42%
100
14%
7
1%
26
4%
87
12%
58%
13
5%
72
27%
76
29%
30
11%
4
1%
20
8%
36
14%
56%
37%
33%
33%
30%
35%
21%
38%
39%
31%
34%
11%
9%
13%
12%
7%
17%
7%
8%
11%
10%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Some
(373)
Less
(317)
Yes
(708)
No
(265)
Page 34
9. The governor and local water agencies are calling for increased voluntary water conservation because of statewide drought.
How much, if anything, have you heard about the water supply situation?
BASE
AWARE OF
WATER
SUPPLY
SITUATION
Summary
A great deal
Count
Some
Count
Not very much
Count
Hardly anything
Count
(DK/NS)
Count
Heard
Not heard
(DK)
TOTAL
(1000)
310
REGION
City
County
(369)
(631)
108
202
Metro
(142)
COUNTY
Coastal
Inland
(163)
(180)
55
70
PAY OWN WATER
BILL
Yes
No
(653)
(324)
217
90
54
S. Metro
(228)
54
41
South
(139)
35
31%
29%
32%
38%
24%
34%
39%
28%
25%
32%
31%
33%
28%
373
37%
175
18%
110
11%
32
3%
68%
29%
3%
144
39%
68
18%
40
11%
9
3%
68%
29%
3%
229
36%
107
17%
70
11%
22
4%
68%
28%
4%
50
35%
20
14%
17
12%
1
1%
73%
26%
1%
94
41%
48
21%
24
10%
8
3%
65%
32%
3%
57
35%
34
21%
14
9%
3
2%
69%
29%
2%
55
31%
24
13%
25
14%
6
3%
70%
27%
3%
59
40%
23
16%
17
11%
8
5%
68%
27%
5%
57
41%
27
19%
14
10%
6
4%
66%
29%
4%
83
36%
35
16%
25
11%
12
5%
68%
27%
5%
290
38%
140
18%
85
11%
19
3%
68%
29%
3%
251
38%
104
16%
63
10%
18
3%
72%
26%
3%
117
36%
63
19%
46
14%
8
2%
64%
34%
2%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(148)
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
73
237
Page 35
9. The governor and local water agencies are calling for increased voluntary water conservation because of statewide drought.
How much, if anything, have you heard about the water supply situation?
BASE
AWARE OF
WATER
SUPPLY
SITUATION
Summary
A great deal
Count
Some
Count
Not very much
Count
Hardly anything
Count
(DK/NS)
Count
Heard
Not heard
(DK)
76
AGE
35-54
(350)
108
31%
33%
29%
22%
31%
39%
24%
24%
38%
25%
23%
35%
37%
373
37%
175
18%
110
11%
32
3%
68%
29%
3%
186
37%
83
17%
55
11%
11
2%
70%
27%
2%
187
37%
92
18%
56
11%
21
4%
66%
30%
4%
138
40%
76
22%
48
14%
12
3%
61%
35%
3%
131
37%
62
18%
34
10%
15
4%
68%
27%
4%
99
36%
36
13%
26
10%
4
2%
76%
23%
2%
52
33%
26
17%
34
21%
8
5%
57%
38%
5%
120
38%
67
21%
43
13%
12
4%
62%
34%
4%
197
39%
79
15%
33
7%
7
1%
77%
22%
1%
57
34%
36
21%
25
15%
8
5%
59%
36%
5%
77
40%
38
20%
30
16%
3
2%
63%
36%
2%
116
37%
53
17%
31
10%
4
1%
72%
27%
1%
80
43%
19
10%
14
7%
3
2%
80%
18%
2%
TOTAL
(1000)
310
GENDER
Male
Female
(500)
(500)
166
144
< 35
(350)
55 +
(272)
107
HS/less
(157)
37
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
EDUCATION
Some PS
Grad
(317)
(513)
76
195
< $25K
(168)
43
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
43
109
$100K +
(184)
69
Page 36
9. The governor and local water agencies are calling for increased voluntary water conservation because of statewide drought.
How much, if anything, have you heard about the water supply situation?
HOME OWNERSHIP
BASE
AWARE
OF WATER
SUPPLY
SITUATION
Summary
A great deal
Count
Some
Count
Not very much
Count
Hardly anything
Count
(DK/NS)
Count
Heard
Not heard
(DK)
ETHNIC BACKGROUND
Non-Hispanic
Other
White
(565)
(392)
199
97
TOTAL
(1000)
310
Owner
(526)
200
Other
(451)
109
31%
38%
24%
35%
373
37%
175
18%
110
11%
32
3%
68%
29%
3%
200
38%
76
14%
38
7%
12
2%
76%
22%
2%
166
37%
92
20%
69
15%
16
4%
61%
36%
4%
218
39%
92
16%
49
9%
7
1%
74%
25%
1%
SYSTEM RELIABILITY
HEARD ABOUT H2O SITUATION
Reliable
(699)
225
Not reliable
(257)
79
Great deal
(310)
310
25%
32%
31%
100%
142
36%
75
19%
58
15%
19
5%
61%
34%
5%
256
37%
129
18%
76
11%
13
2%
69%
29%
2%
109
42%
40
16%
22
9%
7
3%
73%
24%
3%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Some
(373)
Less
(317)
373
100%
175
55%
110
35%
32
10%
100%
100%
90%
10%
TAKEN ACTION DUE
TO DROUGHT
Yes
(708)
256
No
(265)
52
36%
19%
270
38%
103
15%
64
9%
16
2%
74%
24%
2%
98
37%
66
25%
45
17%
5
2%
56%
42%
2%
Page 37
10a. Have you taken any actions in response to the current drought at your home?
BASE
TAKEN
ANY
ACTIONS
Yes
Count
No
Count
(DK/NS)
Count
TOTAL
(1000)
708
71%
265
27%
27
3%
REGION
City
County
(369)
(631)
248
460
67%
73%
110
155
30%
25%
11
16
3%
2%
Metro
(142)
91
64%
44
31%
6
4%
S. Metro
(228)
157
69%
66
29%
5
2%
COUNTY
Coastal
Inland
(163)
(180)
123
128
75%
71%
39
49
24%
28%
2
2
1%
1%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(148)
101
68%
40
27%
7
5%
South
(139)
108
77%
27
20%
5
3%
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
148
560
65%
73%
71
194
31%
25%
9
17
4%
2%
PAY OWN WATER
BILL
Yes
No
(653)
(324)
479
220
73%
68%
159
99
24%
30%
15
5
2%
2%
Page 38
10a. Have you taken any actions in response to the current drought at your home?
BASE
TAKEN
ANY
ACTIONS
Yes
Count
No
Count
(DK/NS)
Count
TOTAL
(1000)
708
71%
265
27%
27
3%
GENDER
Male
Female
(500)
(500)
336
372
67%
74%
157
108
31%
22%
7
20
1%
4%
< 35
(350)
216
62%
123
35%
11
3%
AGE
35-54
(350)
262
75%
80
23%
8
2%
55 +
(272)
206
76%
58
21%
8
3%
HS/less
(157)
112
71%
42
27%
3
2%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
EDUCATION
Some PS
Grad
(317)
(513)
219
370
69%
72%
86
133
27%
26%
12
9
4%
2%
< $25K
(168)
110
65%
52
31%
6
4%
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
138
226
72%
73%
53
80
28%
26%
1
6
0%
2%
$100K +
(184)
134
73%
49
26%
2
1%
Page 39
10a. Have you taken any actions in response to the current drought at your home?
HOME OWNERSHIP
BASE
TAKEN
ANY
ACTIONS
Yes
Count
No
Count
(DK/NS)
Count
TOTAL
(1000)
708
71%
265
27%
27
3%
Owner
(526)
402
76%
114
22%
10
2%
Other
(451)
292
65%
145
32%
14
3%
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(565)
(392)
409
274
72%
70%
148
103
26%
26%
8
14
1%
4%
SYSTEM RELIABILITY
Reliable
(699)
508
73%
175
25%
16
2%
Not reliable
(257)
181
70%
75
29%
1
1%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
HEARD ABOUT H2O SITUATION
Great deal
(310)
256
82%
52
17%
3
1%
Some
(373)
270
72%
98
26%
5
1%
Less
(317)
183
58%
116
37%
18
6%
TAKEN ACTION DUE
TO DROUGHT
Yes
(708)
708
100%
No
(265)
265
100%
Page 40
10b. Why have you not taken any actions?
TOTAL
BASE: NOT TAKEN ACTION
REASONS FOR
NOT TAKING
ACTION
(265)
Already conserve water/
use minimal water
Cases
Do not feel need to
conserve
Unaware of issue
Cases
Live in apt/ condo - do
not pay for water
(DK/NS)
Cases
Cases
Cases
City
REGION
County
(110)
(155)
Metro
S. Metro
(44)
(66)
COUNTY
Coastal
Inland
(39)
(49)
East
South
(40)
(27)
YEARS LIVING IN SD
10/less
Over 10
(71)
(194)
PAY OWN WATER BILL
Yes
No
(159)
(99)
111
49
62
24
25
15
20
16
12
29
82
62
49
42%
44%
40%
54%
37%
38%
40%
41%
42%
40%
42%
39%
50%
55
21%
46
18%
9
4%
52
20%
22
20%
17
15%
6
6%
19
17%
33
22%
29
19%
3
2%
33
21%
8
19%
7
15%
2
5%
4
9%
14
21%
10
16%
4
6%
15
23%
4
10%
13
34%
1
3%
6
17%
17
34%
6
13%
10
26%
4
10%
1
3%
9
24%
3
10%
6
22%
1
3%
7
26%
17
23%
12
17%
2
2%
13
18%
39
20%
34
18%
8
4%
39
20%
40
25%
29
18%
2
1%
32
20%
14
14%
15
15%
7
8%
18
18%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
10
21%
Page 41
10b. Why have you not taken any actions?
TOTAL
BASE: NOT TAKEN ACTION
REASONS FOR
NOT TAKING
ACTION
(265)
Already conserve water/
use minimal water
Cases
Do not feel need to
conserve
Unaware of issue
Cases
Live in apt/ condo - do
not pay for water
(DK/NS)
Cases
Cases
Cases
GENDER
Male
Female
(157)
(108)
AGE
35-54
< 35
(123)
55 +
(80)
HS/less
(58)
(42)
EDUCATION
Some PS
(86)
Grad
< $25K
(133)
(52)
HOUSEHOLD INCOME
$25-49K
$50-99K
(53)
(80)
$100K +
(49)
111
69
42
37
36
36
14
26
71
15
20
41
22
42%
44%
38%
30%
45%
62%
34%
30%
53%
28%
37%
52%
44%
55
21%
46
18%
9
4%
52
20%
34
22%
24
15%
6
4%
29
19%
22
20%
22
20%
3
3%
23
21%
23
19%
36
29%
3
2%
27
22%
20
25%
11
13%
3
4%
16
20%
11
18%
0
1%
4
6%
9
16%
10
24%
10
23%
1
2%
10
24%
19
22%
21
24%
4
5%
19
22%
25
19%
13
10%
5
4%
23
17%
14
27%
5
9%
2
4%
17
32%
8
16%
10
19%
3
6%
14
26%
20
25%
19
23%
2
2%
4
5%
7
15%
11
22%
2
3%
8
16%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Page 42
10b. Why have you not taken any actions?
HOME OWNERSHIP
TOTAL
BASE: NOT TAKEN ACTION
REASONS FOR
NOT TAKING
ACTION
(265)
Already conserve water/
use minimal water
Cases
Do not feel need to
conserve
Unaware of issue
Cases
Live in apt/ condo - do
not pay for water
(DK/NS)
Cases
Cases
Cases
Owner
Other
(114)
(145)
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(148)
SYSTEM RELIABILITY
Reliable
(103)
(175)
TAKEN
ACTION DUE
TO DROUGHT
HEARD ABOUT H2O SITUATION
Not reliable
Great deal
(75)
(52)
Some
(98)
Less
No
(116)
(265)
111
54
57
70
34
66
42
23
58
30
111
42%
48%
39%
47%
33%
38%
56%
45%
59%
26%
42%
55
21%
46
18%
9
4%
52
20%
26
23%
11
10%
2
2%
24
21%
27
18%
33
23%
7
5%
28
19%
32
22%
23
16%
5
3%
20
14%
21
21%
21
20%
4
4%
30
29%
35
20%
40
23%
4
2%
35
20%
17
23%
4
5%
5
7%
11
15%
13
26%
1
2%
3
5%
13
24%
15
15%
7
7%
5
5%
17
17%
27
24%
39
34%
2
2%
23
20%
55
21%
46
18%
9
4%
52
20%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Page 43
10c. What specifically have you done?
BASE: TAKEN ACTION
ACTIONS TAKEN
Limit shower time/ Take baths
Cases
Reduced water usage/ Being
more aware
Watering garden/ lawn cut back/
on timers
Turn off tap when brushing
teeth/ shaving/ washing dishes
Run laundry/ dishwasher fully
loaded only
Drought-tolerant plants/ Plants
requiring less water
Installed low-flow toilets/ shower
heads
Use water only during off-peak
hours
Use shower/ bath water for
plants
No car washes
Cases
Collect rainwater
Cases
Installed drip irrigation system
Cases
Fixed leaky faucet/ valves
Cases
Use recycled/ "gray" water
Cases
Replaced grass with artificial turf
Cases
Use bottled water instead of tap
water
(DK/NS)
Cases
Cases
Cases
Cases
Cases
Cases
Cases
Cases
Cases
Cases
TOTAL
(708)
248
35%
225
32%
219
31%
115
16%
93
13%
65
9%
50
7%
31
4%
27
4%
26
4%
23
3%
21
3%
19
3%
15
2%
14
2%
11
1%
21
3%
REGION
City
County
(248)
(460)
91
156
37%
34%
73
151
30%
33%
72
147
29%
32%
49
66
20%
14%
34
59
14%
13%
15
50
6%
11%
21
29
8%
6%
8
23
3%
5%
12
14
5%
3%
12
14
5%
3%
9
13
4%
3%
4
17
2%
4%
5
14
2%
3%
7
8
3%
2%
4
10
2%
2%
8
2
3%
0%
7
13
3%
3%
Metro
(91)
31
34%
26
28%
32
35%
13
14%
14
16%
7
7%
8
9%
4
5%
5
5%
3
3%
4
5%
2
3%
3
4%
1
2%
2
2%
2
3%
3
3%
S. Metro
(157)
60
38%
48
30%
40
26%
36
23%
20
13%
8
5%
13
8%
4
3%
8
5%
9
6%
5
3%
2
1%
2
1%
6
4%
3
2%
6
4%
4
3%
COUNTY
Coastal
Inland
(123)
(128)
31
53
25%
41%
55
26
45%
20%
42
41
34%
32%
22
18
18%
14%
15
19
12%
15%
20
14
16%
11%
8
11
7%
9%
0
4
0%
3%
4
2
3%
1%
4
5
3%
4%
4
4
3%
3%
6
5
5%
4%
5
7
4%
5%
1
1
1%
1%
5
3
4%
3%
0
1
0%
0%
1
9
1%
7%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(101)
31
31%
30
29%
33
33%
14
13%
13
13%
11
11%
7
7%
11
10%
2
2%
3
3%
3
3%
3
3%
2
2%
3
3%
1
1%
0
0%
3
3%
South
(108)
41
38%
40
37%
31
28%
13
12%
12
11%
5
5%
3
3%
8
7%
6
6%
2
2%
3
2%
3
3%
1
1%
2
2%
1
1%
1
1%
1
1%
YEARS LIVING IN SD
10/less
Over 10
(148)
(560)
56
192
38%
34%
49
176
33%
31%
35
184
24%
33%
32
84
22%
15%
17
76
11%
14%
9
56
6%
10%
8
42
5%
8%
6
25
4%
5%
3
24
2%
4%
4
21
3%
4%
2
21
2%
4%
2
19
1%
3%
9
11
6%
2%
2
13
1%
2%
4
10
3%
2%
3
8
2%
1%
5
15
4%
3%
PAY OWN WATER
BILL
Yes
No
(479)
(220)
142
101
30%
46%
165
58
34%
26%
186
31
39%
14%
49
65
10%
30%
65
28
14%
13%
57
5
12%
2%
31
18
7%
8%
25
6
5%
3%
20
6
4%
3%
19
7
4%
3%
18
5
4%
2%
19
1
4%
1%
9
10
2%
5%
13
2
3%
1%
13
1
3%
0%
3
7
1%
3%
14
7
3%
3%
Page 44
10c. What specifically have you done?
BASE: TAKEN ACTION
ACTIONS TAKEN
Limit shower time/ Take baths
Cases
Reduced water usage/ Being
more aware
Watering garden/ lawn cut back/
on timers
Turn off tap when brushing
teeth/ shaving/ washing dishes
Run laundry/ dishwasher fully
loaded only
Drought-tolerant plants/ Plants
requiring less water
Installed low-flow toilets/ shower
heads
Use water only during off-peak
hours
Use shower/ bath water for
plants
No car washes
Cases
Collect rainwater
Cases
Installed drip irrigation system
Cases
Fixed leaky faucet/ valves
Cases
Use recycled/ "gray" water
Cases
Replaced grass with artificial turf
Cases
Use bottled water instead of tap
water
(DK/NS)
Cases
Cases
Cases
Cases
Cases
Cases
Cases
Cases
Cases
Cases
TOTAL
(708)
248
35%
225
32%
219
31%
115
16%
93
13%
65
9%
50
7%
31
4%
27
4%
26
4%
23
3%
21
3%
19
3%
15
2%
14
2%
11
1%
21
3%
GENDER
Male
Female
(336)
(372)
107
141
32%
38%
121
104
36%
28%
105
114
31%
31%
40
75
12%
20%
24
69
7%
18%
23
42
7%
11%
27
23
8%
6%
12
19
4%
5%
7
20
2%
5%
13
13
4%
4%
10
13
3%
4%
9
12
3%
3%
9
10
3%
3%
8
7
2%
2%
3
11
1%
3%
7
3
2%
1%
6
14
2%
4%
< 35
(216)
88
41%
73
34%
49
23%
41
19%
22
10%
10
5%
4
2%
11
5%
6
3%
5
2%
7
3%
1
1%
12
6%
2
1%
1
1%
1
0%
11
5%
AGE
35-54
(262)
55 +
(206)
94
36%
79
30%
86
33%
41
16%
43
16%
28
11%
20
8%
16
6%
10
4%
10
4%
8
3%
8
3%
1
1%
5
2%
6
2%
7
3%
5
2%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
59
29%
66
32%
76
37%
29
14%
25
12%
24
12%
21
10%
4
2%
11
5%
9
4%
9
4%
11
6%
6
3%
8
4%
6
3%
3
1%
4
2%
HS/less
(112)
41
37%
28
25%
26
23%
26
23%
16
14%
5
5%
9
8%
2
2%
3
2%
2
1%
1
1%
0
0%
2
2%
4
3%
1
1%
4
3%
3
3%
EDUCATION
Some PS
Grad
(219)
(370)
85
120
39%
33%
64
128
29%
35%
61
129
28%
35%
38
50
17%
14%
30
48
14%
13%
13
46
6%
12%
11
29
5%
8%
11
18
5%
5%
11
13
5%
4%
8
16
4%
4%
8
14
3%
4%
5
16
2%
4%
11
6
5%
2%
3
9
1%
2%
4
9
2%
3%
1
6
0%
2%
7
10
3%
3%
< $25K
(110)
36
33%
37
34%
19
17%
29
26%
7
6%
7
7%
10
9%
2
2%
9
9%
3
3%
1
1%
5
5%
2
2%
4
4%
5
5%
HOUSEHOLD INCOME
$25-49K
$50-99K
(138)
(226)
53
91
38%
40%
43
76
31%
34%
44
70
32%
31%
17
35
13%
16%
26
27
19%
12%
7
22
5%
10%
7
12
5%
5%
7
12
5%
6%
3
6
2%
3%
12
7
9%
3%
1
10
1%
4%
2
8
2%
3%
7
6
5%
3%
4
3
3%
2%
2
4
1%
2%
6
2%
3
7
2%
3%
$100K +
(134)
32
24%
44
33%
58
43%
12
9%
25
19%
10
8%
11
8%
7
5%
2
2%
5
4%
6
4%
6
5%
3
2%
6
4%
5
3%
Page 45
10c. What specifically have you done?
HOME OWNERSHIP
BASE: TAKEN ACTION
ACTIONS TAKEN
Limit shower time/ Take baths
Cases
Reduced water usage/ Being
more aware
Watering garden/ lawn cut back/
on timers
Turn off tap when brushing
teeth/ shaving/ washing dishes
Run laundry/ dishwasher fully
loaded only
Drought-tolerant plants/ Plants
requiring less water
Installed low-flow toilets/ shower
heads
Use water only during off-peak
hours
Use shower/ bath water for
plants
No car washes
Cases
Collect rainwater
Cases
Installed drip irrigation system
Cases
Fixed leaky faucet/ valves
Cases
Use recycled/ "gray" water
Cases
Replaced grass with artificial
turf
Use bottled water instead of tap
water
(DK/NS)
Cases
Cases
Cases
Cases
Cases
Cases
Cases
Cases
Cases
Cases
Cases
TOTAL
(708)
248
35%
225
32%
219
31%
115
16%
93
13%
65
9%
50
7%
31
4%
27
4%
26
4%
23
3%
21
3%
19
3%
15
2%
14
2%
11
1%
21
3%
Owner
(402)
110
27%
130
32%
158
39%
34
8%
51
13%
54
13%
28
7%
21
5%
18
5%
19
5%
15
4%
19
5%
10
2%
13
3%
12
3%
4
1%
16
4%
Other
(292)
134
46%
88
30%
57
20%
80
28%
41
14%
9
3%
21
7%
10
4%
8
3%
7
2%
8
3%
1
1%
10
3%
2
1%
1
0%
7
2%
4
2%
ETHNIC BACKGROUND
Non-Hispanic
Other
White
(409)
(274)
115
122
28%
44%
152
68
37%
25%
137
75
34%
27%
52
61
13%
22%
69
23
17%
8%
43
15
10%
5%
35
10
9%
4%
19
12
5%
4%
14
13
3%
5%
13
10
3%
4%
18
5
4%
2%
19
2
5%
1%
13
7
3%
2%
8
7
2%
3%
9
4
2%
2%
5
6
1%
2%
12
8
3%
3%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
SYSTEM RELIABILITY
Reliable
(508)
173
34%
158
31%
145
29%
83
16%
53
10%
50
10%
31
6%
25
5%
18
4%
15
3%
17
3%
15
3%
11
2%
12
2%
11
2%
7
1%
17
3%
Not reliable
(181)
68
38%
61
34%
70
39%
28
16%
36
20%
14
8%
16
9%
5
3%
8
4%
10
5%
6
3%
5
3%
9
5%
2
1%
1
0%
2
1%
3
2%
HEARD ABOUT H2O SITUATION
Great deal
(256)
89
35%
77
30%
78
30%
40
16%
34
13%
32
12%
25
10%
11
4%
7
3%
11
4%
14
6%
9
4%
6
3%
5
2%
8
3%
3
1%
10
4%
Some
(270)
90
33%
104
39%
85
32%
32
12%
40
15%
21
8%
15
6%
10
4%
14
5%
7
3%
9
3%
7
2%
9
3%
9
3%
2
1%
3
1%
5
2%
Less
(183)
69
38%
43
24%
56
31%
43
24%
19
11%
13
7%
10
5%
11
6%
5
3%
7
4%
5
3%
4
2%
1
1%
4
2%
4
2%
6
3%
TAKEN
ACTION DUE
TO DROUGHT
Yes
(708)
248
35%
225
32%
219
31%
115
16%
93
13%
65
9%
50
7%
31
4%
27
4%
26
4%
23
3%
21
3%
19
3%
15
2%
14
2%
11
1%
21
3%
Page 46
11. Local water agencies are considering a public awareness campaign to inform everyone of the seriousness of the drought.
Which of the following motivates you most to save water?
BASE
MOTIVATES
MOST TO
SAVE
WATER
When in Drought: Save every
way, every day
Count
Value H2O: Every drop. Every
day
3 Million Ways to Save: Let's
handle the drought together
H2Low: Save every way,
every day
Operation H2Low: Let's save
today for tomorrow
Get Drought Tough: Let's
save all we can
(DK/NS)
Count
Count
Count
Count
Count
Count
TOTAL
(500)
102
REGION
City
County
(185)
(315)
38
64
Metro
(70)
15
S. Metro
(115)
23
COUNTY
Coastal
Inland
(80)
(90)
25
12
PAY OWN WATER
BILL
Yes
No
(338)
(144)
64
34
11
South
(70)
15
20%
20%
20%
22%
20%
32%
14%
15%
22%
30%
18%
19%
24%
94
19%
84
17%
59
12%
55
11%
50
10%
57
11%
34
18%
24
13%
27
15%
26
14%
19
10%
18
9%
60
19%
60
19%
32
10%
29
9%
30
10%
39
13%
15
21%
8
12%
11
16%
7
10%
4
6%
9
13%
19
17%
15
13%
16
14%
19
17%
15
13%
8
7%
11
14%
19
24%
7
9%
12
15%
3
4%
2
3%
18
20%
16
18%
8
9%
5
5%
17
19%
14
15%
19
25%
12
16%
6
8%
6
8%
6
7%
16
21%
13
18%
14
19%
10
15%
6
9%
4
6%
8
11%
16
15%
19
18%
11
10%
9
8%
8
7%
13
12%
78
20%
65
16%
49
12%
46
12%
42
11%
44
11%
64
19%
50
15%
40
12%
40
12%
39
12%
41
12%
23
16%
32
22%
17
12%
14
10%
10
7%
12
8%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(75)
YEARS LIVING IN SD
10/less
Over 10
(107)
(393)
32
70
Page 47
11. Local water agencies are considering a public awareness campaign to inform everyone of the seriousness of the drought.
Which of the following motivates you most to save water?
BASE
MOTIVATES
MOST TO
SAVE
WATER
When in Drought: Save every
way, every day
Count
Value H2O: Every drop. Every
day
3 Million Ways to Save: Let's
handle the drought together
H2Low: Save every way,
every day
Operation H2Low: Let's save
today for tomorrow
Get Drought Tough: Let's
save all we can
(DK/NS)
Count
Count
Count
Count
Count
Count
41
AGE
35-54
(180)
30
30
HS/less
(65)
19
20%
17%
24%
23%
17%
22%
29%
13%
22%
21%
25%
17%
24%
94
19%
84
17%
59
12%
55
11%
50
10%
57
11%
56
22%
40
16%
20
8%
29
12%
27
11%
37
15%
38
15%
44
18%
39
16%
26
11%
23
9%
20
8%
37
21%
31
17%
21
12%
27
15%
14
8%
9
5%
36
20%
30
17%
24
13%
17
9%
16
9%
28
15%
21
15%
23
16%
14
10%
12
8%
20
14%
20
15%
13
20%
11
16%
7
10%
5
7%
5
8%
5
8%
41
25%
25
15%
19
12%
25
15%
19
12%
13
8%
38
14%
48
18%
34
13%
24
9%
25
10%
35
14%
12
14%
24
27%
12
14%
5
5%
8
9%
9
10%
18
19%
9
10%
10
11%
9
9%
15
16%
10
10%
26
16%
22
14%
26
16%
23
14%
18
11%
19
12%
26
28%
12
13%
6
7%
12
13%
6
6%
8
9%
TOTAL
(500)
102
GENDER
Male
Female
(250)
(250)
42
60
< 35
(180)
55 +
(140)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
EDUCATION
Some PS
Grad
(163)
(262)
22
58
< $25K
(89)
18
HOUSEHOLD INCOME
$25-49K
$50-99K
(93)
(163)
23
28
$100K +
(93)
22
Page 48
11. Local water agencies are considering a public awareness campaign to inform everyone of the seriousness of the drought.
Which of the following motivates you most to save water?
HOME OWNERSHIP
BASE
MOTIVATES
MOST TO
SAVE
WATER
When in Drought: Save every
way, every day
Count
Value H2O: Every drop. Every
day
3 Million Ways to Save: Let's
handle the drought together
H2Low: Save every way,
every day
Operation H2Low: Let's save
today for tomorrow
Get Drought Tough: Let's
save all we can
(DK/NS)
Count
Count
Count
Count
Count
Count
Other
(216)
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(326)
(152)
74
22
TOTAL
(500)
102
Owner
(267)
58
20%
22%
19%
23%
94
19%
84
17%
59
12%
55
11%
50
10%
57
11%
44
16%
40
15%
37
14%
29
11%
27
10%
32
12%
43
20%
43
20%
20
9%
23
11%
22
10%
23
11%
58
18%
46
14%
45
14%
34
10%
35
11%
34
10%
41
SYSTEM RELIABILITY
Reliable
(326)
75
Not reliable
(143)
19
Great deal
(125)
28
Some
(220)
44
14%
23%
13%
22%
33
22%
34
23%
13
9%
19
13%
15
10%
16
10%
69
21%
54
17%
34
10%
38
12%
26
8%
30
9%
22
16%
26
18%
21
15%
14
10%
22
15%
19
13%
19
15%
21
17%
12
10%
15
12%
20
16%
9
7%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
TAKEN ACTION DUE
TO DROUGHT
HEARD ABOUT H2O SITUATION
Less
(155)
Yes
(338)
No
(138)
30
76
24
20%
19%
23%
18%
54
25%
38
17%
27
12%
13
6%
23
10%
21
10%
21
14%
25
16%
20
13%
27
17%
6
4%
26
17%
67
20%
59
17%
39
12%
39
11%
34
10%
25
7%
23
17%
23
17%
17
12%
14
10%
14
10%
22
16%
Page 49
12. How often do you do the following things to conserve water in your household?
BASE
AVOID RUNNING
TAP
WAIT FOR FULL
LOAD
LIMIT SHOWER
TIME
INSTALL
H2O-EFFECIENT
FIXTURES
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
(DK/NS)
Count
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
(DK/NS)
Count
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
(DK/NS)
Count
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
TOTAL
(1000)
690
69%
192
19%
47
5%
54
5%
6
1%
12
1%
769
77%
99
10%
24
2%
31
3%
61
6%
17
2%
404
40%
358
36%
111
11%
99
10%
7
1%
21
2%
458
46%
239
24%
78
8%
101
10%
80
8%
REGION
City
County
(369)
(631)
258
432
70%
68%
65
126
18%
20%
18
29
5%
5%
22
32
6%
5%
2
3
1%
1%
4
8
1%
1%
278
490
75%
78%
26
73
7%
12%
11
13
3%
2%
16
15
4%
2%
33
28
9%
4%
4
12
1%
2%
159
246
43%
39%
131
227
36%
36%
32
79
9%
13%
41
58
11%
9%
2
5
1%
1%
4
17
1%
3%
160
297
43%
47%
89
150
24%
24%
24
54
6%
9%
42
59
11%
9%
35
44
10%
7%
Metro
(142)
111
78%
17
12%
3
2%
8
6%
2
2%
0
0%
120
85%
8
6%
1
1%
3
2%
9
6%
0
0%
72
51%
42
30%
12
8%
13
9%
2
1%
0
0%
60
42%
35
25%
11
8%
16
11%
10
7%
S. Metro
(228)
147
65%
49
21%
15
6%
14
6%
3
1%
158
69%
18
8%
10
4%
14
6%
24
11%
4
2%
86
38%
89
39%
20
9%
28
12%
4
2%
101
44%
53
23%
12
5%
26
12%
25
11%
COUNTY
Coastal
Inland
(163)
(180)
121
118
74%
66%
29
35
18%
19%
6
10
4%
6%
7
12
4%
7%
2
1%
1
3
1%
1%
129
149
79%
83%
22
12
14%
7%
5
2
3%
1%
2
4
1%
2%
4
9
2%
5%
1
4
1%
2%
64
72
39%
40%
66
59
41%
33%
12
27
7%
15%
17
13
10%
7%
1
0%
4
8
2%
4%
75
86
46%
48%
35
42
22%
23%
22
10
13%
5%
16
18
10%
10%
10
11
6%
6%
(cont.)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(148)
96
65%
26
18%
11
8%
9
6%
1
1%
4
3%
114
77%
13
9%
5
3%
2
1%
9
6%
5
3%
54
37%
58
39%
14
10%
16
11%
1
1%
4
3%
69
46%
38
26%
11
8%
10
7%
14
10%
South
(139)
97
69%
36
25%
2
1%
4
3%
1
1%
1
0%
99
71%
25
18%
1
1%
7
5%
6
4%
2
1%
55
39%
44
31%
25
18%
12
9%
3
2%
1
1%
68
48%
35
25%
11
8%
15
11%
9
6%
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
138
552
60%
72%
46
145
20%
19%
18
29
8%
4%
19
36
8%
5%
2
3
1%
0%
6
6
3%
1%
171
598
75%
77%
17
81
8%
11%
9
15
4%
2%
6
25
3%
3%
15
45
7%
6%
9
7
4%
1%
92
312
40%
40%
85
273
37%
35%
23
88
10%
11%
17
82
8%
11%
7
1%
10
11
4%
1%
83
374
36%
49%
45
193
20%
25%
19
59
8%
8%
32
68
14%
9%
30
50
13%
6%
PAY OWN WATER
BILL
Yes
No
(653)
(324)
462
214
71%
66%
124
63
19%
20%
23
23
3%
7%
36
18
5%
6%
3
1
0%
0%
5
5
1%
2%
528
228
81%
70%
61
35
9%
11%
13
11
2%
3%
17
13
3%
4%
26
32
4%
10%
9
6
1%
2%
267
126
41%
39%
236
118
36%
36%
78
29
12%
9%
55
42
8%
13%
5
2
1%
1%
12
7
2%
2%
328
121
50%
37%
181
51
28%
16%
50
27
8%
8%
46
54
7%
17%
25
50
4%
15%
Page 50
12. How often do you do the following things to conserve water in your household?
INSTALL
H2O-EFFECIENT
FIXTURES
WATER GARDEN
LATE EVENING/
EARLY MORNING
QUICKLY REPAIR
LEAKS
CHECK FOR/
REPAIR
IRRIGATION
LEAKS
(DK/NS)
Count
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
(DK/NS)
Count
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
(DK/NS)
Count
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
(DK/NS)
Count
TOTAL
45
5%
517
52%
113
11%
17
2%
67
7%
261
26%
25
3%
769
77%
116
12%
29
3%
19
2%
45
5%
21
2%
407
41%
175
18%
59
6%
81
8%
234
23%
43
4%
REGION
City
County
19
26
5%
4%
165
351
45%
56%
48
65
13%
10%
6
11
2%
2%
25
42
7%
7%
115
146
31%
23%
9
16
2%
3%
277
491
75%
78%
45
71
12%
11%
9
20
3%
3%
9
11
2%
2%
23
23
6%
4%
6
15
2%
2%
128
279
35%
44%
68
108
18%
17%
21
38
6%
6%
28
53
8%
8%
111
123
30%
19%
13
30
4%
5%
Metro
9
6%
70
50%
22
16%
2
1%
5
4%
38
27%
4
3%
107
76%
17
12%
1
1%
4
3%
11
8%
0
0%
56
39%
28
20%
9
6%
5
3%
39
27%
6
4%
S. Metro
10
4%
95
42%
26
12%
4
2%
20
9%
77
34%
5
2%
170
75%
28
12%
8
3%
4
2%
11
5%
6
2%
72
32%
40
18%
13
6%
23
10%
73
32%
8
3%
COUNTY
Coastal
Inland
5
14
3%
8%
103
109
63%
60%
11
22
6%
12%
1
5
1%
3%
7
9
4%
5%
35
31
21%
17%
6
4
4%
2%
127
133
77%
74%
16
27
10%
15%
6
6
4%
3%
1
3
1%
2%
13
3
8%
2%
1
7
1%
4%
72
88
44%
49%
26
34
16%
19%
14
10
8%
5%
16
14
10%
8%
26
29
16%
16%
9
5
5%
3%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
5
4%
77
52%
22
15%
3
2%
13
8%
30
20%
4
3%
117
79%
13
9%
5
3%
4
3%
3
2%
6
4%
63
43%
21
14%
10
7%
11
8%
35
23%
7
5%
South
3
2%
63
45%
10
7%
1
1%
13
10%
50
36%
2
1%
115
82%
15
11%
3
2%
2
1%
4
3%
2
1%
56
40%
26
19%
4
3%
12
9%
32
23%
9
7%
YEARS LIVING IN SD
10/less
Over 10
19
26
8%
3%
96
421
42%
54%
24
89
10%
12%
7
10
3%
1%
20
48
9%
6%
70
191
31%
25%
11
14
5%
2%
163
605
72%
78%
26
90
12%
12%
7
22
3%
3%
5
14
2%
2%
14
32
6%
4%
12
9
5%
1%
85
322
37%
42%
36
139
16%
18%
14
45
6%
6%
24
57
11%
7%
56
179
24%
23%
13
30
6%
4%
PAY OWN WATER
BILL
Yes
No
21
21
3%
6%
393
113
60%
35%
83
27
13%
8%
12
5
2%
2%
30
36
5%
11%
121
133
19%
41%
13
10
2%
3%
517
242
79%
75%
75
37
11%
12%
16
11
2%
3%
11
7
2%
2%
19
21
3%
7%
14
5
2%
1%
316
85
48%
26%
120
48
18%
15%
43
16
7%
5%
36
43
6%
13%
111
117
17%
36%
26
15
4%
5%
Page 51
12. How often do you do the following things to conserve water in your household?
BASE
AVOID RUNNING
TAP
WAIT FOR FULL
LOAD
LIMIT SHOWER
TIME
INSTALL
H2O-EFFECIENT
FIXTURES
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
(DK/NS)
Count
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
(DK/NS)
Count
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
(DK/NS)
Count
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
TOTAL
(1000)
690
69%
192
19%
47
5%
54
5%
6
1%
12
1%
769
77%
99
10%
24
2%
31
3%
61
6%
17
2%
404
40%
358
36%
111
11%
99
10%
7
1%
21
2%
458
46%
239
24%
78
8%
101
10%
80
8%
GENDER
Male
Female
(500)
(500)
328
362
66%
72%
109
83
22%
17%
28
19
6%
4%
29
26
6%
5%
0
5
0%
1%
6
5
1%
1%
371
398
74%
80%
65
34
13%
7%
15
9
3%
2%
14
17
3%
3%
26
35
5%
7%
9
7
2%
1%
215
189
43%
38%
169
188
34%
38%
52
59
10%
12%
49
50
10%
10%
1
6
0%
1%
14
7
3%
1%
193
265
39%
53%
144
95
29%
19%
46
32
9%
6%
60
41
12%
8%
43
36
9%
7%
< 35
(350)
231
66%
74
21%
24
7%
17
5%
3
1%
1
0%
251
72%
49
14%
16
5%
16
5%
14
4%
4
1%
103
29%
144
41%
56
16%
38
11%
9
3%
102
29%
109
31%
50
14%
42
12%
26
7%
AGE
35-54
(350)
245
70%
66
19%
9
3%
21
6%
2
0%
7
2%
284
81%
22
6%
6
2%
7
2%
21
6%
9
3%
124
35%
144
41%
31
9%
38
11%
3
1%
9
3%
168
48%
75
21%
19
5%
42
12%
33
9%
55 +
(272)
194
71%
50
18%
13
5%
11
4%
1
0%
3
1%
213
78%
23
9%
2
1%
8
3%
23
8%
4
1%
158
58%
64
23%
23
9%
21
8%
3
1%
3
1%
166
61%
53
19%
9
3%
16
6%
20
7%
HS/less
(157)
101
64%
38
24%
6
4%
10
6%
1
0%
1
1%
107
68%
29
18%
1
0%
6
4%
10
6%
4
3%
64
41%
60
38%
13
8%
17
11%
1
1%
2
1%
76
49%
29
18%
7
4%
25
16%
12
8%
(cont.)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
EDUCATION
Some PS
Grad
(317)
(513)
209
370
66%
72%
65
89
21%
17%
20
20
6%
4%
16
28
5%
6%
2
1
1%
0%
5
4
1%
1%
238
414
75%
81%
29
40
9%
8%
15
8
5%
2%
13
12
4%
2%
17
34
5%
7%
6
5
2%
1%
102
231
32%
45%
132
164
42%
32%
34
62
11%
12%
34
48
11%
9%
1
5
0%
1%
14
3
4%
1%
118
258
37%
50%
97
112
30%
22%
27
44
8%
9%
30
45
9%
9%
26
38
8%
7%
< $25K
(168)
106
63%
36
21%
13
8%
10
6%
1
0%
4
2%
108
64%
25
15%
7
4%
11
7%
13
8%
5
3%
63
37%
58
34%
14
9%
22
13%
4
3%
7
4%
71
42%
31
18%
16
10%
23
13%
11
7%
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
130
230
68%
74%
32
54
17%
17%
12
15
6%
5%
17
12
9%
4%
2
1%
131
68%
22
11%
9
5%
7
4%
21
11%
2
1%
70
37%
71
37%
24
12%
25
13%
0
0%
2
1%
77
40%
46
24%
14
7%
21
11%
29
15%
1
0%
255
82%
28
9%
5
2%
8
3%
15
5%
141
45%
117
37%
29
9%
20
7%
1
0%
4
1%
145
47%
96
31%
18
6%
29
9%
18
6%
$100K +
(184)
118
64%
51
28%
2
1%
11
6%
1
1%
2
1%
167
91%
8
4%
0
0%
2
1%
4
2%
2
1%
64
35%
73
40%
26
14%
18
10%
1
0%
2
1%
81
44%
47
25%
22
12%
21
11%
7
4%
Page 52
12. How often do you do the following things to conserve water in your household?
INSTALL
H2O-EFFECIENT
FIXTURES
WATER GARDEN
LATE EVENING/
EARLY MORNING
QUICKLY REPAIR
LEAKS
CHECK FOR/
REPAIR
IRRIGATION
LEAKS
(DK/NS)
Count
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
(DK/NS)
Count
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
(DK/NS)
Count
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
(DK/NS)
Count
TOTAL
45
5%
517
52%
113
11%
17
2%
67
7%
261
26%
25
3%
769
77%
116
12%
29
3%
19
2%
45
5%
21
2%
407
41%
175
18%
59
6%
81
8%
234
23%
43
4%
GENDER
Male
Female
14
31
3%
6%
247
270
49%
54%
64
49
13%
10%
7
10
1%
2%
42
25
8%
5%
129
132
26%
26%
11
14
2%
3%
385
383
77%
77%
59
57
12%
11%
16
14
3%
3%
10
9
2%
2%
18
28
4%
6%
12
9
2%
2%
200
207
40%
41%
93
82
19%
16%
36
23
7%
5%
42
39
8%
8%
110
124
22%
25%
18
25
4%
5%
< 35
22
6%
139
40%
52
15%
7
2%
39
11%
100
29%
12
3%
218
62%
65
19%
20
6%
14
4%
24
7%
9
3%
105
30%
81
23%
35
10%
48
14%
63
18%
18
5%
AGE
35-54
13
4%
186
53%
41
12%
6
2%
18
5%
89
25%
10
3%
293
84%
30
9%
7
2%
11
3%
9
3%
149
42%
59
17%
19
5%
22
6%
87
25%
15
4%
55 +
HS/less
9
3%
172
63%
20
7%
3
1%
9
3%
65
24%
3
1%
233
85%
19
7%
2
1%
5
2%
10
4%
4
1%
138
51%
31
12%
5
2%
10
4%
78
29%
10
4%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
8
5%
58
37%
27
17%
7
4%
14
9%
44
28%
7
5%
127
81%
19
12%
3
2%
4
3%
3
2%
69
44%
27
17%
4
3%
14
9%
35
22%
8
5%
EDUCATION
Some PS
21
7%
159
50%
39
12%
5
2%
28
9%
78
25%
8
3%
222
70%
40
13%
18
6%
12
4%
16
5%
9
3%
113
36%
71
22%
18
6%
38
12%
61
19%
16
5%
Grad
15
3%
293
57%
48
9%
5
1%
26
5%
133
26%
7
1%
412
80%
57
11%
11
2%
4
1%
22
4%
7
1%
219
43%
77
15%
37
7%
29
6%
133
26%
17
3%
< $25K
16
10%
58
34%
28
17%
6
4%
29
17%
43
26%
5
3%
119
70%
23
13%
7
4%
9
5%
5
3%
7
4%
49
29%
34
20%
9
5%
23
14%
44
26%
8
5%
HOUSEHOLD INCOME
$25-49K
$50-99K
6
7
3%
2%
83
180
43%
58%
27
35
14%
11%
5
4
2%
1%
16
10
9%
3%
56
83
29%
27%
5
1
2%
0%
145
249
76%
80%
24
39
13%
13%
8
7
4%
2%
3
2
1%
1%
10
13
5%
4%
2
2
1%
1%
64
145
33%
47%
39
45
20%
14%
8
29
4%
9%
12
29
6%
9%
63
58
33%
18%
6
6
3%
2%
$100K +
6
3%
122
66%
15
8%
7
4%
33
18%
8
4%
150
81%
22
12%
2
1%
1
1%
5
3%
4
2%
91
49%
35
19%
8
4%
13
7%
22
12%
16
9%
Page 53
12. How often do you do the following things to conserve water in your household?
HOME OWNERSHIP
BASE
AVOID RUNNING
TAP
WAIT FOR FULL
LOAD
LIMIT SHOWER
TIME
INSTALL
H2O-EFFECIENT
FIXTURES
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
(DK/NS)
Count
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
(DK/NS)
Count
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
(DK/NS)
Count
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
TOTAL
(1000)
690
69%
192
19%
47
5%
54
5%
6
1%
12
1%
769
77%
99
10%
24
2%
31
3%
61
6%
17
2%
404
40%
358
36%
111
11%
99
10%
7
1%
21
2%
458
46%
239
24%
78
8%
101
10%
Owner
(526)
370
70%
109
21%
18
3%
23
4%
3
1%
3
1%
435
83%
48
9%
10
2%
8
2%
21
4%
5
1%
232
44%
189
36%
57
11%
41
8%
4
1%
3
1%
288
55%
134
26%
33
6%
41
8%
Other
(451)
303
67%
81
18%
28
6%
31
7%
1
0%
8
2%
315
70%
50
11%
14
3%
23
5%
40
9%
9
2%
167
37%
159
35%
50
11%
58
13%
3
1%
16
3%
162
36%
97
21%
44
10%
60
13%
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(565)
(392)
378
282
67%
72%
118
70
21%
18%
30
16
5%
4%
34
20
6%
5%
2
0%
4
5
1%
1%
465
275
82%
70%
40
53
7%
13%
13
11
2%
3%
14
16
3%
4%
28
31
5%
8%
5
6
1%
2%
238
152
42%
39%
203
141
36%
36%
57
50
10%
13%
51
43
9%
11%
5
2
1%
0%
12
5
2%
1%
274
161
48%
41%
141
90
25%
23%
44
32
8%
8%
38
62
7%
16%
SYSTEM RELIABILITY
Reliable
(699)
485
69%
134
19%
34
5%
35
5%
5
1%
6
1%
538
77%
74
11%
13
2%
20
3%
44
6%
9
1%
288
41%
255
36%
78
11%
65
9%
4
1%
10
1%
330
47%
159
23%
60
9%
72
10%
(cont.)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Not reliable
(257)
177
69%
50
20%
12
5%
17
7%
1
0%
207
80%
22
8%
9
3%
8
3%
10
4%
2
1%
102
40%
92
36%
28
11%
29
11%
3
1%
4
2%
117
45%
70
27%
16
6%
25
10%
HEARD ABOUT H2O SITUATION
Great deal
(310)
232
75%
38
12%
17
5%
21
7%
1
0%
1
0%
257
83%
24
8%
3
1%
11
4%
15
5%
1
0%
168
54%
83
27%
26
9%
27
9%
4
1%
1
0%
188
61%
56
18%
17
6%
31
10%
Some
(373)
258
69%
79
21%
20
5%
15
4%
1
0%
1
0%
290
78%
41
11%
10
3%
6
2%
26
7%
136
36%
156
42%
46
12%
30
8%
1
0%
4
1%
160
43%
117
31%
30
8%
26
7%
Less
(317)
200
63%
74
23%
10
3%
18
6%
4
1%
10
3%
222
70%
34
11%
12
4%
14
4%
20
6%
16
5%
100
31%
119
38%
39
12%
42
13%
2
0%
16
5%
109
35%
66
21%
30
10%
44
14%
TAKEN ACTION DUE
TO DROUGHT
Yes
(708)
519
73%
132
19%
27
4%
28
4%
1
0%
2
0%
570
81%
67
9%
9
1%
17
2%
40
6%
4
1%
316
45%
280
40%
58
8%
49
7%
3
0%
3
0%
362
51%
166
23%
47
7%
66
9%
No
(265)
156
59%
53
20%
20
8%
26
10%
4
2%
6
2%
181
68%
31
12%
14
5%
13
5%
18
7%
8
3%
79
30%
74
28%
48
18%
47
18%
4
1%
14
5%
88
33%
66
25%
29
11%
33
13%
Page 54
12. How often do you do the following things to conserve water in your household?
HOME OWNERSHIP
INSTALL
H2O-EFFECIENT
FIXTURES
(Not applicable)
Count
(DK/NS)
Count
WATER GARDEN
LATE EVENING/
EARLY
MORNING
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
(DK/NS)
Count
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
(DK/NS)
Count
Always
Count
Sometimes
Count
Rarely
Count
Never
Count
(Not applicable)
Count
(DK/NS)
Count
QUICKLY
REPAIR LEAKS
CHECK FOR/
REPAIR
IRRIGATION
LEAKS
TOTAL
80
8%
45
5%
517
52%
113
11%
17
2%
67
7%
261
26%
25
3%
769
77%
116
12%
29
3%
19
2%
45
5%
21
2%
407
41%
175
18%
59
6%
81
8%
234
23%
43
4%
Owner
14
3%
16
3%
371
70%
57
11%
6
1%
17
3%
72
14%
4
1%
431
82%
64
12%
10
2%
4
1%
12
2%
6
1%
279
53%
104
20%
22
4%
21
4%
87
16%
14
3%
Other
62
14%
26
6%
138
31%
52
11%
11
2%
50
11%
182
40%
19
4%
325
72%
51
11%
17
4%
15
3%
31
7%
12
3%
124
27%
64
14%
36
8%
59
13%
141
31%
28
6%
ETHNIC BACKGROUND
Non-Hispanic
White
Other
43
30
8%
8%
25
17
4%
4%
343
157
61%
40%
53
57
9%
14%
9
8
2%
2%
24
42
4%
11%
127
117
22%
30%
9
12
2%
3%
441
297
78%
76%
63
51
11%
13%
17
12
3%
3%
11
9
2%
2%
24
16
4%
4%
10
7
2%
2%
236
153
42%
39%
85
87
15%
22%
37
19
7%
5%
33
47
6%
12%
148
72
26%
18%
26
13
5%
3%
SYSTEM RELIABILITY
Reliable
55
8%
23
3%
360
52%
81
12%
12
2%
46
7%
183
26%
17
2%
538
77%
87
12%
23
3%
12
2%
30
4%
9
1%
294
42%
120
17%
39
6%
59
8%
157
23%
30
4%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Not reliable
16
6%
13
5%
144
56%
27
10%
5
2%
18
7%
60
23%
3
1%
210
82%
24
9%
4
2%
7
3%
6
2%
5
2%
101
39%
49
19%
18
7%
19
7%
64
25%
6
2%
HEARD ABOUT H2O SITUATION
Great deal
15
5%
3
1%
198
64%
30
10%
8
3%
15
5%
60
19%
259
83%
28
9%
9
3%
5
2%
10
3%
1
0%
158
51%
50
16%
15
5%
22
7%
57
19%
7
2%
Some
25
7%
15
4%
188
50%
45
12%
4
1%
23
6%
108
29%
6
1%
294
79%
49
13%
2
0%
6
2%
17
5%
5
1%
144
39%
68
18%
28
7%
25
7%
95
26%
13
3%
Less
40
13%
27
9%
131
41%
38
12%
5
2%
30
9%
94
30%
20
6%
216
68%
40
13%
19
6%
8
3%
18
6%
16
5%
104
33%
58
18%
17
5%
34
11%
81
26%
23
7%
TAKEN ACTION DUE
TO DROUGHT
Yes
46
6%
21
3%
406
57%
79
11%
16
2%
36
5%
163
23%
7
1%
589
83%
74
10%
11
2%
8
1%
24
3%
1
0%
321
45%
142
20%
25
3%
44
6%
153
22%
22
3%
No
31
12%
18
7%
98
37%
33
12%
1
0%
31
12%
88
33%
14
5%
167
63%
41
15%
16
6%
11
4%
16
6%
14
5%
81
31%
28
11%
30
11%
36
14%
74
28%
15
6%
Page 55
12. How often do you do the following things to conserve water in your household?
** THOSE APPLICABLE **
BASE
WAIT FOR FULL LOAD
BASE
QUICKLY REPAIR LEAKS
BASE
WATER GARDEN LATE
EVENING/ EARLY
MORNING
BASE
AVOID RUNNING TAP
BASE
CHECK FOR/ REPAIR
IRRIGATION LEAKS
BASE
INSTALL H2O-EFFECIENT
FIXTURES
BASE
LIMIT SHOWER TIME
Always
Sometimes
Rarely/ Never
(DK/NS)
Always
Sometimes
Rarely/ Never
(DK/NS)
Always
Sometimes
Rarely/ Never
(DK/NS)
Always
Sometimes
Rarely/ Never
(DK/NS)
Always
Sometimes
Rarely/ Never
(DK/NS)
Always
Sometimes
Rarely/ Never
(DK/NS)
Always
Sometimes
Rarely/ Never
(DK/NS)
TOTAL
(939)
82%
11%
6%
2%
(955)
81%
12%
5%
2%
(739)
70%
15%
11%
3%
(994)
69%
19%
10%
1%
(766)
53%
23%
18%
6%
(920)
50%
26%
19%
5%
(993)
41%
36%
21%
2%
REGION
City
County
(336)
(603)
83%
81%
8%
12%
8%
5%
1%
2%
(347)
(608)
80%
81%
13%
12%
5%
5%
2%
3%
(254)
(485)
65%
72%
19%
13%
12%
11%
4%
3%
(367)
(627)
70%
69%
18%
20%
11%
10%
1%
1%
(258)
(508)
50%
55%
26%
21%
19%
18%
5%
6%
(334)
(587)
48%
51%
27%
26%
20%
19%
6%
4%
(367)
(626)
43%
39%
36%
36%
20%
22%
1%
3%
Metro
(133)
91%
6%
3%
0%
(130)
82%
13%
4%
0%
(103)
68%
21%
7%
4%
(139)
80%
12%
8%
0%
(103)
54%
27%
13%
6%
(131)
45%
27%
21%
7%
(140)
52%
30%
18%
0%
S. Metro
(204)
78%
9%
12%
2%
(216)
79%
13%
6%
3%
(151)
63%
17%
16%
4%
(228)
65%
21%
13%
1%
(155)
46%
26%
23%
5%
(203)
50%
26%
19%
5%
(228)
38%
39%
21%
2%
COUNTY
Coastal
Inland
(160)
(171)
81%
87%
14%
7%
5%
3%
1%
3%
(151)
(177)
84%
75%
11%
15%
5%
5%
1%
4%
(129)
(148)
80%
73%
8%
15%
7%
10%
5%
3%
(163)
(178)
74%
66%
18%
20%
8%
13%
1%
1%
(137)
(151)
53%
59%
19%
23%
22%
15%
6%
3%
(153)
(169)
49%
51%
23%
25%
25%
16%
3%
8%
(163)
(179)
39%
40%
41%
33%
18%
23%
2%
4%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(139)
82%
9%
5%
4%
(145)
81%
9%
6%
4%
(118)
65%
19%
13%
3%
(147)
66%
18%
14%
3%
(113)
56%
18%
19%
7%
(134)
51%
29%
16%
4%
(147)
37%
39%
21%
3%
South
(133)
74%
19%
6%
1%
(136)
84%
11%
4%
1%
(90)
70%
11%
16%
2%
(139)
70%
26%
4%
0%
(107)
52%
24%
15%
9%
(131)
52%
26%
20%
2%
(137)
40%
32%
27%
1%
YEARS LIVING IN SD
10/less
Over 10
(213)
(726)
80%
82%
8%
11%
7%
6%
4%
1%
(215)
(740)
76%
82%
12%
12%
6%
5%
6%
1%
(158)
(581)
61%
72%
15%
15%
17%
10%
7%
2%
(226)
(768)
61%
72%
20%
19%
16%
8%
3%
1%
(173)
(593)
49%
54%
21%
23%
22%
17%
8%
5%
(199)
(722)
42%
52%
23%
27%
26%
18%
9%
4%
(228)
(765)
40%
41%
37%
36%
18%
22%
4%
1%
PAY OWN WATER
BILL
Yes
No
(627)
(292)
84%
78%
10%
12%
5%
8%
1%
2%
(634)
(302)
82%
80%
12%
12%
4%
6%
2%
2%
(531)
(191)
74%
59%
16%
14%
8%
21%
2%
5%
(650)
(323)
71%
66%
19%
20%
9%
13%
1%
2%
(541)
(207)
58%
41%
22%
23%
15%
28%
5%
7%
(628)
(274)
52%
44%
29%
19%
15%
30%
3%
8%
(648)
(322)
41%
39%
36%
37%
21%
22%
2%
2%
Page 56
12. How often do you do the following things to conserve water in your household?
** THOSE APPLICABLE **
BASE
WAIT FOR FULL LOAD
BASE
QUICKLY REPAIR LEAKS
BASE
WATER GARDEN LATE
EVENING/ EARLY
MORNING
BASE
AVOID RUNNING TAP
BASE
CHECK FOR/ REPAIR
IRRIGATION LEAKS
BASE
INSTALL H2O-EFFECIENT
FIXTURES
BASE
LIMIT SHOWER TIME
Always
Sometimes
Rarely/ Never
(DK/NS)
Always
Sometimes
Rarely/ Never
(DK/NS)
Always
Sometimes
Rarely/ Never
(DK/NS)
Always
Sometimes
Rarely/ Never
(DK/NS)
Always
Sometimes
Rarely/ Never
(DK/NS)
Always
Sometimes
Rarely/ Never
(DK/NS)
Always
Sometimes
Rarely/ Never
(DK/NS)
TOTAL
(939)
82%
11%
6%
2%
(955)
81%
12%
5%
2%
(739)
70%
15%
11%
3%
(994)
69%
19%
10%
1%
(766)
53%
23%
18%
6%
(920)
50%
26%
19%
5%
(993)
41%
36%
21%
2%
GENDER
Male
Female
(474)
(465)
78%
86%
14%
7%
6%
5%
2%
2%
(482)
(472)
80%
81%
12%
12%
5%
5%
3%
2%
(371)
(368)
67%
73%
17%
13%
13%
10%
3%
4%
(500)
(495)
66%
73%
22%
17%
11%
9%
1%
1%
(390)
(376)
51%
55%
24%
22%
20%
16%
5%
7%
(457)
(464)
42%
57%
32%
20%
23%
16%
3%
7%
(499)
(494)
43%
38%
34%
38%
20%
22%
3%
1%
< 35
(336)
75%
15%
10%
1%
(326)
67%
20%
10%
3%
(250)
56%
21%
19%
5%
(347)
67%
21%
12%
0%
(287)
36%
28%
29%
6%
(324)
31%
34%
28%
7%
(350)
29%
41%
27%
3%
AGE
35-54
(329)
86%
7%
4%
3%
(339)
86%
9%
2%
3%
(261)
71%
16%
9%
4%
(349)
70%
19%
9%
2%
(264)
56%
22%
15%
6%
(317)
53%
23%
19%
4%
(347)
36%
42%
20%
3%
55 +
(249)
85%
9%
4%
1%
(263)
89%
7%
3%
1%
(207)
83%
9%
6%
1%
(271)
72%
18%
9%
1%
(194)
71%
16%
8%
5%
(253)
66%
21%
10%
4%
(269)
59%
24%
17%
1%
HS/less
(147)
73%
19%
5%
3%
(153)
83%
13%
2%
2%
(113)
51%
24%
19%
6%
(156)
65%
24%
10%
1%
(122)
56%
22%
15%
6%
(145)
53%
20%
22%
5%
(156)
41%
39%
19%
1%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
EDUCATION
Some PS
(300)
79%
10%
9%
2%
(301)
74%
13%
10%
3%
(239)
67%
16%
14%
4%
(316)
66%
21%
12%
1%
(256)
44%
28%
22%
6%
(292)
40%
33%
19%
7%
(317)
32%
42%
22%
4%
Grad
(479)
87%
8%
4%
1%
(490)
84%
12%
3%
1%
(379)
77%
13%
8%
2%
(512)
72%
17%
9%
1%
(379)
58%
20%
17%
5%
(475)
54%
24%
19%
3%
(508)
46%
32%
22%
1%
< $25K
(156)
69%
16%
11%
3%
(164)
72%
14%
10%
4%
(125)
46%
23%
28%
4%
(168)
63%
21%
13%
2%
(124)
40%
28%
26%
6%
(157)
45%
20%
25%
10%
(164)
38%
35%
22%
4%
HOUSEHOLD INCOME
$25-49K
$50-99K
(171)
(297)
77%
86%
13%
9%
9%
5%
1%
(182)
(299)
80%
83%
13%
13%
6%
3%
1%
1%
(135)
(229)
61%
79%
20%
15%
16%
6%
3%
0%
(192)
(312)
68%
74%
17%
17%
15%
9%
1%
0%
(129)
(254)
49%
57%
30%
18%
16%
23%
5%
2%
(163)
(294)
47%
49%
28%
32%
21%
16%
4%
2%
(191)
(311)
37%
45%
37%
38%
26%
16%
1%
1%
$100K +
(180)
93%
5%
1%
1%
(179)
84%
12%
2%
2%
(152)
80%
10%
4%
5%
(183)
64%
28%
7%
1%
(163)
56%
21%
13%
10%
(178)
46%
26%
24%
4%
(184)
35%
40%
24%
1%
Page 57
12. How often do you do the following things to conserve water in your household?
** THOSE APPLICABLE **
HOME OWNERSHIP
BASE
WAIT FOR FULL LOAD
BASE
QUICKLY REPAIR LEAKS
BASE
WATER GARDEN LATE
EVENING/ EARLY
MORNING
BASE
AVOID RUNNING TAP
BASE
CHECK FOR/ REPAIR
IRRIGATION LEAKS
BASE
INSTALL H2O-EFFECIENT
FIXTURES
BASE
LIMIT SHOWER TIME
Always
Sometimes
Rarely/ Never
(DK/NS)
Always
Sometimes
Rarely/ Never
(DK/NS)
Always
Sometimes
Rarely/ Never
(DK/NS)
Always
Sometimes
Rarely/ Never
(DK/NS)
Always
Sometimes
Rarely/ Never
(DK/NS)
Always
Sometimes
Rarely/ Never
(DK/NS)
Always
Sometimes
Rarely/ Never
(DK/NS)
TOTAL
(939)
82%
11%
6%
2%
(955)
81%
12%
5%
2%
(739)
70%
15%
11%
3%
(994)
69%
19%
10%
1%
(766)
53%
23%
18%
6%
(920)
50%
26%
19%
5%
(993)
41%
36%
21%
2%
Owner
(506)
86%
9%
4%
1%
(515)
84%
12%
3%
1%
(455)
82%
13%
5%
1%
(524)
71%
21%
8%
1%
(440)
63%
24%
10%
3%
(512)
56%
26%
14%
3%
(523)
44%
36%
19%
1%
Other
(412)
77%
12%
9%
2%
(421)
77%
12%
8%
3%
(269)
51%
19%
23%
7%
(451)
67%
18%
13%
2%
(311)
40%
21%
31%
9%
(390)
42%
25%
27%
7%
(449)
37%
35%
24%
3%
ETHNIC BACKGROUND
Non-Hispanic
Other
White
(537)
(361)
87%
76%
7%
15%
5%
8%
1%
2%
(541)
(376)
82%
79%
12%
14%
5%
5%
2%
2%
(438)
(275)
78%
57%
12%
21%
7%
18%
2%
4%
(563)
(392)
67%
72%
21%
18%
11%
9%
1%
1%
(417)
(320)
56%
48%
20%
27%
17%
21%
6%
4%
(522)
(362)
52%
45%
27%
25%
16%
26%
5%
5%
(560)
(390)
43%
39%
36%
36%
19%
24%
2%
1%
SYSTEM RELIABILITY
Reliable
(655)
82%
11%
5%
1%
(669)
80%
13%
5%
1%
(516)
70%
16%
11%
3%
(694)
70%
19%
10%
1%
(541)
54%
22%
18%
6%
(644)
51%
25%
20%
4%
(695)
41%
37%
20%
1%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Not reliable
(247)
84%
9%
7%
1%
(251)
84%
10%
4%
2%
(197)
73%
14%
12%
1%
(257)
69%
20%
11%
0%
(193)
52%
26%
19%
3%
(241)
48%
29%
17%
5%
(254)
40%
36%
22%
2%
HEARD ABOUT H2O SITUATION
Great deal
(296)
87%
8%
5%
0%
(300)
86%
9%
4%
0%
(250)
79%
12%
9%
Some
(347)
84%
12%
5%
(309)
(372)
(356)
83%
14%
2%
1%
(265)
71%
17%
10%
2%
75%
12%
12%
0%
(253)
69%
21%
9%
0%
(278)
63%
20%
15%
3%
(295)
52%
24%
19%
5%
(348)
64%
19%
16%
1%
(306)
46%
34%
16%
4%
(372)
55%
27%
18%
0%
37%
42%
20%
1%
Less
(297)
75%
11%
9%
5%
(299)
72%
13%
9%
5%
(223)
59%
17%
16%
9%
(313)
64%
24%
9%
3%
(236)
44%
25%
21%
10%
(277)
40%
24%
27%
10%
(315)
32%
38%
26%
5%
TAKEN ACTION DUE
TO DROUGHT
Yes
(667)
85%
10%
4%
1%
(684)
86%
11%
3%
0%
(545)
75%
15%
10%
1%
(707)
73%
19%
8%
0%
(555)
58%
26%
12%
4%
(662)
55%
25%
17%
3%
(705)
45%
40%
15%
0%
No
(248)
73%
13%
11%
3%
(250)
67%
16%
11%
5%
(178)
55%
18%
18%
8%
(261)
60%
20%
18%
2%
(192)
42%
15%
35%
8%
(234)
37%
28%
27%
8%
(262)
30%
28%
36%
5%
Page 58
12. How often do you do the following things to conserve water in your household?
** PROPORTION OF APPLICABLE ACTIONS DONE ALWAYS **
BASE
DO
ALWAYS
MEAN (%)
None
Count
1% to
25%
Count
26% to
50%
Count
51% to
75%
Count
76% to
99%
Count
All of
them
Count
TOTAL
(1000)
45
4%
44
4%
227
23%
332
33%
195
19%
157
16%
63.6
REGION
City
County
(369)
(631)
13
32
4%
5%
18
26
5%
4%
97
130
26%
21%
110
222
30%
35%
75
120
20%
19%
55
101
15%
16%
62.7
64.0
Metro
(142)
3
2%
2
1%
35
25%
47
33%
34
24%
20
14%
67.1
S. Metro
(228)
11
5%
16
7%
62
27%
64
28%
41
18%
35
15%
60.1
COUNTY
Coastal
Inland
(163)
(180)
6
10
4%
6%
7
8
4%
4%
37
32
22%
18%
56
62
34%
34%
28
40
17%
22%
30
28
18%
15%
64.8
64.6
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(148)
12
8%
5
3%
21
14%
65
44%
26
18%
19
13%
62.8
South
(139)
3
2%
7
5%
41
29%
40
28%
25
18%
24
17%
63.6
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
17
28
7%
4%
8
36
3%
5%
59
168
26%
22%
78
255
34%
33%
44
151
19%
20%
24
133
10%
17%
59.3
64.8
PAY OWN WATER
BILL
Yes
No
(653)
(324)
26
13
4%
4%
21
21
3%
6%
134
87
21%
27%
220
108
34%
33%
139
53
21%
16%
112
41
17%
13%
65.9
59.7
Page 59
12. How often do you do the following things to conserve water in your household?
** PROPORTION OF APPLICABLE ACTIONS DONE ALWAYS **
BASE
DO
ALWAYS
MEAN (%)
None
Count
1% to
25%
Count
26% to
50%
Count
51% to
75%
Count
76% to
99%
Count
All of
them
Count
TOTAL
(1000)
45
4%
44
4%
227
23%
332
33%
195
19%
157
16%
63.6
GENDER
Male
Female
(500)
(500)
28
17
6%
3%
27
17
5%
3%
123
105
25%
21%
167
166
33%
33%
78
116
16%
23%
78
79
16%
16%
61.0
66.1
< 35
(350)
24
7%
22
6%
129
37%
124
35%
26
8%
24
7%
51.9
AGE
35-54
(350)
14
4%
14
4%
69
20%
114
33%
88
25%
52
15%
65.7
55 +
(272)
6
2%
9
3%
27
10%
88
32%
71
26%
71
26%
73.9
HS/less
(157)
5
3%
11
7%
43
27%
48
31%
27
18%
23
15%
61.4
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
EDUCATION
Some PS
Grad
(317)
(513)
22
16
7%
3%
17
15
5%
3%
95
87
30%
17%
104
177
33%
35%
43
123
14%
24%
36
93
11%
18%
57.5
67.8
< $25K
(168)
19
11%
18
11%
36
21%
46
27%
28
16%
22
13%
54.8
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
7
7
4%
2%
11
9
5%
3%
54
64
28%
20%
63
117
33%
38%
33
60
17%
19%
24
55
12%
18%
60.4
67.2
$100K +
(184)
4
2%
5
2%
44
24%
71
38%
40
22%
22
12%
64.9
Page 60
12. How often do you do the following things to conserve water in your household?
** PROPORTION OF APPLICABLE ACTIONS DONE ALWAYS **
HOME OWNERSHIP
BASE
DO
ALWAYS
MEAN (%)
None
Count
1% to
25%
Count
26% to
50%
Count
51% to
75%
Count
76% to
99%
Count
All of
them
Count
TOTAL
(1000)
45
4%
44
4%
227
23%
332
33%
195
19%
157
16%
63.6
Owner
(526)
12
2%
17
3%
91
17%
182
35%
126
24%
99
19%
69.0
Other
(451)
31
7%
26
6%
129
29%
142
32%
68
15%
55
12%
57.6
ETHNIC BACKGROUND
Non-Hispanic
Other
White
(565)
(392)
28
13
5%
3%
15
27
3%
7%
103
115
18%
29%
201
123
36%
31%
118
66
21%
17%
100
48
18%
12%
66.3
59.6
SYSTEM RELIABILITY
Reliable
(699)
27
4%
26
4%
175
25%
222
32%
136
19%
113
16%
64.1
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Not reliable
(257)
8
3%
13
5%
45
18%
100
39%
53
20%
38
15%
64.7
HEARD ABOUT H2O SITUATION
Great deal
(310)
14
5%
3
1%
44
14%
87
28%
86
28%
77
25%
72.7
Some
(373)
6
2%
20
5%
90
24%
148
40%
63
17%
47
12%
62.7
Less
(317)
25
8%
21
7%
93
29%
98
31%
47
15%
33
11%
55.6
TAKEN ACTION DUE
TO DROUGHT
Yes
(708)
15
2%
18
2%
150
21%
232
33%
163
23%
131
18%
68.3
No
(265)
23
9%
25
9%
74
28%
91
34%
28
11%
24
9%
52.5
Page 61
13. What kind of water-use efficiency programs or assistance, if any, are you looking for?
BASE
LOOKING
FOR
Rebates for appliances/
fixtures
Cases
Discounts on
water-efficient plants
Rebates for landscaping/
irrigation
How-to guides
Cases
Water-Smart landscape
classes
Indoor/ Outdoor water
audits
Other mentions
Cases
(DK/None)
Cases
Cases
Cases
Cases
Cases
TOTAL
(1000)
399
REGION
City
County
(369)
(631)
145
254
Metro
(142)
39
S. Metro
(228)
105
COUNTY
Coastal
Inland
(163)
(180)
67
67
PAY OWN WATER
BILL
Yes
No
(653)
(324)
283
114
60
South
(139)
60
40%
39%
40%
28%
46%
41%
37%
41%
43%
37%
41%
43%
35%
316
32%
296
30%
278
28%
192
19%
180
18%
52
5%
343
34%
110
30%
98
26%
100
27%
75
20%
64
17%
22
6%
124
34%
205
33%
198
31%
178
28%
117
19%
116
18%
30
5%
219
35%
32
23%
38
27%
35
25%
29
21%
20
14%
13
9%
53
38%
78
34%
60
26%
64
28%
45
20%
44
20%
9
4%
71
31%
57
35%
59
36%
40
24%
32
20%
29
18%
9
6%
44
27%
47
26%
56
31%
46
26%
34
19%
31
17%
11
6%
75
42%
54
37%
43
29%
41
28%
24
16%
29
20%
6
4%
56
38%
47
34%
41
29%
51
37%
27
19%
26
19%
3
2%
44
31%
69
30%
66
29%
57
25%
48
21%
49
21%
11
5%
85
37%
246
32%
230
30%
221
29%
144
19%
131
17%
40
5%
258
33%
235
36%
220
34%
191
29%
129
20%
130
20%
37
6%
191
29%
79
24%
71
22%
79
24%
57
18%
47
14%
12
4%
141
44%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(148)
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
84
315
Page 62
13. What kind of water-use efficiency programs or assistance, if any, are you looking for?
BASE
LOOKING
FOR
Rebates for appliances/
fixtures
Cases
Discounts on
water-efficient plants
Rebates for landscaping/
irrigation
How-to guides
Cases
Water-Smart landscape
classes
Indoor/ Outdoor water
audits
Other mentions
Cases
(DK/None)
Cases
Cases
Cases
Cases
Cases
TOTAL
(1000)
399
GENDER
Male
Female
(500)
(500)
182
217
< 35
(350)
142
AGE
35-54
(350)
137
55 +
(272)
111
HS/less
(157)
47
EDUCATION
Some PS
Grad
(317)
(513)
131
219
< $25K
(168)
50
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
83
138
$100K +
(184)
84
40%
36%
43%
41%
39%
41%
30%
41%
43%
30%
44%
44%
45%
316
32%
296
30%
278
28%
192
19%
180
18%
52
5%
343
34%
138
28%
145
29%
130
26%
77
15%
88
18%
27
5%
175
35%
177
35%
151
30%
148
30%
114
23%
92
18%
25
5%
167
33%
102
29%
100
29%
99
28%
63
18%
67
19%
16
5%
109
31%
115
33%
106
30%
95
27%
74
21%
58
17%
20
6%
122
35%
92
34%
84
31%
78
29%
52
19%
48
18%
16
6%
97
36%
32
21%
28
18%
25
16%
28
18%
24
15%
6
4%
73
46%
117
37%
95
30%
94
30%
56
18%
61
19%
12
4%
98
31%
164
32%
169
33%
157
31%
104
20%
95
19%
30
6%
167
33%
44
26%
31
18%
41
24%
26
15%
25
15%
6
3%
68
41%
69
36%
61
32%
56
29%
31
16%
46
24%
6
3%
64
34%
101
32%
102
33%
84
27%
59
19%
53
17%
26
8%
88
28%
70
38%
75
41%
69
38%
47
26%
38
20%
6
3%
47
26%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Page 63
13. What kind of water-use efficiency programs or assistance, if any, are you looking for?
HOME OWNERSHIP
BASE
LOOKING
FOR
Rebates for appliances/
fixtures
Cases
Discounts on
water-efficient plants
Rebates for landscaping/
irrigation
How-to guides
Cases
Water-Smart landscape
classes
Indoor/ Outdoor water
audits
Other mentions
Cases
(DK/None)
Cases
Cases
Cases
Cases
Cases
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(565)
(392)
243
146
TOTAL
(1000)
399
Owner
(526)
230
Other
(451)
166
40%
44%
37%
43%
316
32%
296
30%
278
28%
192
19%
180
18%
52
5%
343
34%
187
35%
182
35%
162
31%
115
22%
103
20%
24
5%
155
29%
127
28%
111
25%
111
25%
73
16%
76
17%
25
6%
178
39%
203
36%
185
33%
152
27%
108
19%
106
19%
36
6%
172
30%
SYSTEM RELIABILITY
HEARD ABOUT H2O SITUATION
TAKEN ACTION DUE
TO DROUGHT
Reliable
(699)
278
Not reliable
(257)
113
Great deal
(310)
117
Some
(373)
164
Less
(317)
118
Yes
(708)
309
37%
40%
44%
38%
44%
37%
44%
32%
103
26%
103
26%
117
30%
75
19%
70
18%
12
3%
149
38%
215
31%
209
30%
193
28%
139
20%
126
18%
32
5%
231
33%
96
37%
80
31%
79
31%
50
20%
50
20%
19
7%
81
32%
101
33%
94
30%
87
28%
65
21%
74
24%
26
8%
104
33%
133
36%
127
34%
108
29%
67
18%
51
14%
15
4%
113
30%
81
26%
74
23%
83
26%
59
19%
54
17%
11
3%
127
40%
249
35%
237
34%
216
31%
166
23%
149
21%
39
5%
219
31%
64
24%
55
21%
57
21%
24
9%
28
11%
12
5%
107
40%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
No
(265)
84
Page 64
14. How much do you agree with each of the following views and behaviors when it comes to San Diego County's water supplies?
BASE
Trust agencies
to declare
mandatory
restrictions
when
necessary
Could do more
to conserve
water at home
Ag/ local
farmers make
important
contribution to
local economy
Reliable water
supply
essential to
quality of life
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
TOTAL
(1000)
248
REGION
City
County
(369)
(631)
90
158
Metro
(142)
COUNTY
Coastal
Inland
(163)
(180)
51
27
PAY OWN WATER
BILL
Yes
No
(653)
(324)
144
102
33
S. Metro
(228)
56
43
South
(139)
36
25%
24%
25%
24%
25%
31%
15%
29%
26%
34%
22%
22%
31%
286
29%
222
22%
103
10%
103
10%
38
4%
238
24%
288
29%
195
20%
129
13%
118
12%
32
3%
523
52%
236
24%
147
15%
19
2%
26
3%
50
5%
556
56%
257
26%
121
12%
12
1%
102
28%
86
23%
47
13%
29
8%
15
4%
85
23%
104
28%
79
22%
58
16%
33
9%
10
3%
179
48%
98
27%
63
17%
5
1%
8
2%
16
4%
191
52%
108
29%
50
14%
5
1%
184
29%
136
22%
56
9%
74
12%
23
4%
154
24%
183
29%
116
18%
72
11%
84
13%
22
4%
344
54%
137
22%
84
13%
13
2%
18
3%
34
5%
365
58%
149
24%
71
11%
8
1%
45
32%
30
21%
17
12%
12
8%
4
3%
32
23%
42
30%
24
17%
27
19%
14
10%
3
2%
62
44%
37
26%
33
23%
1
0%
4
3%
5
3%
78
55%
38
27%
20
14%
1
0%
56
25%
56
25%
31
13%
17
8%
11
5%
53
23%
62
27%
56
24%
31
13%
20
9%
7
3%
116
51%
61
27%
30
13%
5
2%
4
2%
11
5%
113
49%
69
30%
31
13%
4
2%
50
30%
30
18%
13
8%
14
9%
5
3%
30
18%
48
29%
29
18%
20
12%
30
18%
7
4%
91
56%
42
26%
17
10%
1
1%
5
3%
7
4%
91
55%
39
24%
22
13%
4
3%
56
31%
46
26%
13
7%
26
15%
11
6%
44
24%
44
24%
39
22%
22
12%
22
12%
9
5%
89
50%
37
20%
29
16%
5
3%
7
4%
13
7%
101
56%
40
22%
21
11%
1
1%
30
20%
34
23%
17
11%
20
13%
5
3%
29
20%
55
37%
25
17%
17
11%
19
13%
3
2%
80
54%
36
25%
19
13%
1
1%
3
2%
7
5%
79
54%
44
30%
16
10%
1
0%
48
34%
26
19%
13
9%
14
10%
3
2%
51
37%
37
27%
22
16%
13
9%
13
9%
3
2%
84
60%
22
16%
19
14%
5
4%
3
2%
7
5%
95
68%
26
19%
13
9%
1
1%
66
29%
43
19%
19
8%
10
4%
11
5%
68
30%
83
36%
38
17%
14
6%
16
7%
10
4%
111
49%
62
27%
39
17%
2
1%
0
0%
13
6%
123
54%
60
26%
30
13%
2
1%
220
28%
179
23%
84
11%
93
12%
27
4%
170
22%
205
27%
157
20%
115
15%
102
13%
22
3%
411
53%
174
23%
108
14%
17
2%
26
3%
36
5%
433
56%
197
26%
91
12%
11
1%
191
29%
148
23%
75
11%
70
11%
24
4%
136
21%
189
29%
134
20%
92
14%
83
13%
19
3%
346
53%
159
24%
95
15%
7
1%
15
2%
30
5%
377
58%
164
25%
77
12%
6
1%
86
26%
66
20%
26
8%
32
10%
13
4%
97
30%
91
28%
55
17%
36
11%
34
10%
11
3%
173
53%
67
21%
47
15%
9
3%
10
3%
18
5%
171
53%
85
26%
40
12%
5
2%
(cont.)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(148)
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
79
169
Page 65
14. How much do you agree with each of the following views and behaviors when it comes to San Diego County's water supplies?
Reliable water
supply
essential to
quality of life
Strongly
disagree
(DK/NS)
Count
Water bill is
clear & easy to
understand
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Know where to
go if want
more info on
conserving
water
Worried about
impact of
major drought
on local water
supplies
Trust regional/
local agencies
to ensure
reliable
long-term
supply of water
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
TOTAL
25
3%
28
3%
251
25%
267
27%
184
18%
78
8%
78
8%
143
14%
248
25%
267
27%
190
19%
113
11%
115
12%
67
7%
451
45%
276
28%
139
14%
55
5%
49
5%
29
3%
203
20%
280
28%
263
26%
REGION
City
County
6
19
2%
3%
10
18
3%
3%
92
159
25%
25%
90
177
24%
28%
73
110
20%
17%
31
47
8%
7%
23
54
6%
9%
60
83
16%
13%
91
157
25%
25%
92
175
25%
28%
73
118
20%
19%
43
70
12%
11%
46
69
12%
11%
25
42
7%
7%
167
284
45%
45%
111
165
30%
26%
56
84
15%
13%
15
39
4%
6%
9
40
2%
6%
11
18
3%
3%
79
125
21%
20%
88
192
24%
30%
103
159
28%
25%
Metro
2
2%
2
2%
37
26%
33
23%
27
19%
15
11%
9
7%
20
14%
32
23%
42
29%
24
17%
12
8%
23
17%
9
6%
68
48%
44
31%
21
15%
3
2%
5
3%
1
1%
34
24%
38
27%
36
25%
S. Metro
4
2%
7
3%
55
24%
57
25%
46
20%
16
7%
14
6%
40
18%
59
26%
50
22%
49
22%
31
14%
23
10%
16
7%
99
44%
68
30%
35
15%
12
5%
5
2%
9
4%
44
20%
50
22%
68
30%
COUNTY
Coastal
Inland
4
9
3%
5%
3
9
2%
5%
41
42
25%
23%
51
64
31%
35%
24
29
15%
16%
19
8
11%
5%
16
15
10%
8%
13
22
8%
12%
53
41
32%
23%
40
40
24%
22%
26
35
16%
20%
26
19
16%
10%
13
26
8%
14%
5
19
3%
11%
73
81
44%
45%
44
42
27%
23%
22
26
13%
14%
6
11
4%
6%
14
13
9%
7%
4
7
3%
4%
29
25
18%
14%
54
51
33%
29%
38
55
23%
31%
(cont.)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
5
3%
3
2%
47
31%
31
21%
26
17%
15
10%
7
5%
23
16%
32
22%
51
34%
30
21%
15
10%
14
9%
7
5%
63
43%
41
28%
18
12%
16
11%
6
4%
4
3%
38
26%
34
23%
34
23%
South
1
1%
3
2%
29
21%
32
23%
32
23%
5
4%
16
11%
26
19%
31
22%
44
32%
26
18%
11
8%
17
12%
10
7%
68
48%
38
27%
17
13%
6
5%
7
5%
3
2%
32
23%
52
37%
31
22%
YEARS LIVING IN SD
10/less
Over 10
2
23
1%
3%
11
17
5%
2%
60
191
26%
25%
55
212
24%
28%
41
142
18%
18%
15
63
6%
8%
18
59
8%
8%
40
104
17%
13%
48
200
21%
26%
58
209
25%
27%
51
139
23%
18%
29
85
13%
11%
26
89
11%
12%
17
50
7%
6%
112
339
49%
44%
64
212
28%
27%
31
108
14%
14%
5
49
2%
6%
4
45
2%
6%
11
18
5%
2%
52
151
23%
20%
72
207
32%
27%
52
210
23%
27%
PAY OWN WATER
BILL
Yes
No
13
12
2%
4%
16
11
2%
3%
180
69
28%
21%
197
61
30%
19%
122
52
19%
16%
61
16
9%
5%
53
24
8%
8%
39
101
6%
31%
177
67
27%
21%
172
88
26%
27%
125
59
19%
18%
71
38
11%
12%
67
47
10%
15%
40
24
6%
7%
296
149
45%
46%
182
90
28%
28%
93
40
14%
12%
37
15
6%
5%
30
19
5%
6%
15
12
2%
4%
130
70
20%
22%
194
78
30%
24%
159
97
24%
30%
Page 66
14. How much do you agree with each of the following views and behaviors when it comes to San Diego County's water supplies?
Trust regional/
local agencies
to ensure
reliable
long-term
supply of water
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Have good
understanding
of ways trying
to enhance
reliability of
supplies
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Count
It is my civic
responsibility
to use water
efficiently
Additional
water rate
increases
necessary to
support
reliability
Reliable water
supply is
essential for
healthy
economy
(cont.)
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
TOTAL
112
11%
97
10%
45
5%
174
17%
276
28%
293
29%
129
13%
72
7%
56
6%
599
60%
222
22%
107
11%
21
2%
27
3%
24
2%
132
13%
200
20%
250
25%
155
15%
191
19%
71
7%
617
62%
217
22%
REGION
City
County
51
61
14%
10%
32
65
9%
10%
17
29
5%
5%
60
114
16%
18%
96
180
26%
29%
126
167
34%
27%
47
82
13%
13%
19
53
5%
8%
21
36
6%
6%
221
378
60%
60%
90
132
24%
21%
31
76
8%
12%
9
12
2%
2%
10
17
3%
3%
8
17
2%
3%
53
79
14%
13%
72
128
20%
20%
109
141
30%
22%
59
96
16%
15%
52
139
14%
22%
24
47
6%
7%
218
399
59%
63%
96
120
26%
19%
Metro
16
11%
16
11%
2
2%
19
13%
41
29%
47
33%
25
17%
5
3%
5
3%
88
62%
28
20%
16
12%
4
3%
4
3%
1
1%
13
9%
29
20%
46
33%
19
14%
25
18%
9
6%
88
62%
32
22%
S. Metro
35
15%
16
7%
14
6%
41
18%
56
25%
78
34%
23
10%
14
6%
16
7%
134
59%
62
27%
15
6%
5
2%
6
3%
6
3%
40
18%
43
19%
63
27%
39
17%
27
12%
15
7%
130
57%
65
28%
COUNTY
Coastal
Inland
17
17
10%
9%
17
21
11%
12%
8
10
5%
5%
40
24
24%
14%
34
61
21%
34%
45
42
28%
24%
27
27
16%
15%
9
12
5%
7%
9
13
5%
7%
112
101
69%
56%
22
30
13%
17%
24
27
15%
15%
2
3
1%
2%
9
5%
3
8
2%
4%
23
16
14%
9%
25
33
15%
19%
32
46
19%
26%
24
30
14%
17%
47
37
29%
21%
13
17
8%
10%
102
107
62%
59%
32
40
20%
22%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
20
14%
15
10%
6
4%
27
18%
44
30%
36
25%
17
12%
15
10%
8
6%
79
53%
44
30%
13
9%
4
3%
5
3%
3
2%
12
8%
39
26%
38
25%
23
16%
30
20%
6
4%
90
61%
29
20%
South
8
6%
12
9%
5
4%
23
16%
40
29%
43
31%
11
8%
16
12%
5
4%
86
61%
35
25%
12
9%
2
2%
3
2%
2
1%
28
20%
31
22%
26
19%
20
14%
25
18%
11
8%
101
72%
19
14%
YEARS LIVING IN SD
10/less
Over 10
24
88
10%
11%
13
84
6%
11%
15
31
6%
4%
41
132
18%
17%
69
207
30%
27%
55
238
24%
31%
36
93
16%
12%
9
63
4%
8%
18
38
8%
5%
136
463
60%
60%
46
176
20%
23%
27
80
12%
10%
4
17
2%
2%
5
21
2%
3%
10
15
4%
2%
40
92
17%
12%
56
145
24%
19%
54
197
24%
25%
29
126
13%
16%
35
157
15%
20%
16
56
7%
7%
138
479
60%
62%
51
165
23%
21%
PAY OWN WATER
BILL
Yes
No
77
31
12%
9%
67
30
10%
9%
25
19
4%
6%
119
52
18%
16%
184
84
28%
26%
187
101
29%
31%
83
41
13%
13%
47
24
7%
7%
32
23
5%
7%
377
214
58%
66%
160
56
25%
17%
76
24
12%
7%
12
7
2%
2%
16
11
2%
3%
12
11
2%
3%
72
60
11%
18%
131
62
20%
19%
168
76
26%
23%
98
53
15%
17%
142
45
22%
14%
42
28
6%
9%
409
200
63%
62%
137
72
21%
22%
Page 67
14. How much do you agree with each of the following views and behaviors when it comes to San Diego County's water supplies?
Reliable water
supply is
essential for
healthy
economy
Support efforts
to go above &
beyond, even if
higher costs
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Count
Count
Count
Count
Count
TOTAL
95
10%
21
2%
18
2%
31
3%
188
19%
256
26%
269
27%
112
11%
121
12%
55
5%
REGION
City
County
35
61
9%
10%
5
16
1%
3%
5
13
1%
2%
10
22
3%
3%
75
113
20%
18%
98
158
26%
25%
106
163
29%
26%
41
71
11%
11%
30
91
8%
14%
20
35
5%
5%
Metro
16
11%
3
2%
3
2%
28
20%
37
26%
38
27%
20
14%
15
10%
5
3%
S. Metro
19
8%
3
1%
5
2%
7
3%
47
21%
61
27%
68
30%
21
9%
15
7%
15
7%
COUNTY
Coastal
Inland
17
13
11%
7%
7
2
4%
1%
2
8
1%
4%
3
11
2%
6%
35
31
21%
17%
37
40
23%
22%
43
44
26%
24%
19
19
12%
11%
22
30
13%
16%
7
16
4%
9%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
16
11%
5
3%
2
2%
6
4%
19
13%
43
29%
41
28%
19
13%
20
13%
6
4%
South
14
10%
1
1%
1
1%
3
2%
27
19%
38
27%
36
26%
13
9%
20
15%
6
4%
YEARS LIVING IN SD
10/less
Over 10
21
74
9%
10%
5
16
2%
2%
2
16
1%
2%
11
20
5%
3%
60
127
26%
17%
66
190
29%
25%
47
223
20%
29%
19
92
9%
12%
22
99
10%
13%
14
41
6%
5%
PAY OWN WATER
BILL
Yes
No
68
23
10%
7%
12
8
2%
2%
9
8
1%
3%
18
13
3%
4%
97
89
15%
28%
164
84
25%
26%
193
73
30%
22%
77
28
12%
9%
90
28
14%
9%
32
21
5%
6%
Page 68
14. How much do you agree with each of the following views and behaviors when it comes to San Diego County's water supplies?
BASE
Trust agencies
to declare
mandatory
restrictions
when
necessary
Could do more
to conserve
water at home
Ag/ local
farmers make
important
contribution to
local economy
Reliable water
supply
essential to
quality of life
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
TOTAL
(1000)
248
GENDER
Male
Female
(500)
(500)
103
145
AGE
35-54
(350)
< 35
(350)
55 +
(272)
EDUCATION
Some PS
Grad
(317)
(513)
67
123
86
82
72
25%
21%
29%
25%
24%
26%
35%
21%
24%
25%
25%
25%
18%
286
29%
222
22%
103
10%
103
10%
38
4%
238
24%
288
29%
195
20%
129
13%
118
12%
32
3%
523
52%
236
24%
147
15%
19
2%
26
3%
50
5%
556
56%
257
26%
121
12%
12
1%
144
29%
118
24%
64
13%
58
12%
13
3%
103
21%
150
30%
107
21%
68
14%
56
11%
16
3%
248
50%
123
25%
86
17%
12
2%
14
3%
17
3%
267
53%
128
26%
71
14%
6
1%
142
28%
104
21%
39
8%
44
9%
25
5%
135
27%
137
27%
88
18%
62
12%
62
12%
15
3%
275
55%
113
23%
61
12%
6
1%
13
3%
32
6%
289
58%
129
26%
50
10%
7
1%
114
33%
83
24%
38
11%
20
6%
8
2%
108
31%
125
36%
60
17%
22
6%
27
8%
8
2%
166
47%
79
22%
73
21%
6
2%
11
3%
15
4%
160
46%
109
31%
62
18%
1
0%
96
27%
76
22%
23
7%
50
14%
23
7%
75
21%
103
29%
69
20%
49
14%
39
11%
16
5%
174
50%
99
28%
41
12%
4
1%
8
2%
24
7%
194
55%
91
26%
35
10%
5
1%
71
26%
59
21%
38
14%
26
10%
6
2%
51
19%
55
20%
57
21%
54
20%
47
17%
8
3%
167
61%
51
19%
31
12%
7
3%
7
3%
8
3%
183
67%
52
19%
23
9%
6
2%
34
22%
29
19%
12
8%
20
13%
6
4%
68
43%
30
19%
27
17%
11
7%
17
11%
5
3%
89
57%
28
18%
20
13%
6
4%
4
3%
9
6%
89
57%
44
28%
12
7%
5
3%
94
30%
74
23%
33
11%
35
11%
14
5%
67
21%
102
32%
53
17%
37
12%
44
14%
15
5%
167
53%
67
21%
55
17%
5
2%
10
3%
14
4%
175
55%
72
23%
46
15%
2
1%
155
30%
114
22%
56
11%
48
9%
16
3%
98
19%
153
30%
112
22%
81
16%
57
11%
11
2%
265
52%
137
27%
70
14%
6
1%
12
2%
23
4%
290
57%
135
26%
61
12%
5
1%
53
31%
30
18%
10
6%
19
11%
14
8%
51
30%
43
26%
28
17%
14
8%
23
14%
10
6%
93
55%
27
16%
17
10%
5
3%
8
5%
19
11%
96
57%
39
23%
16
9%
1
1%
64
33%
35
18%
26
13%
19
10%
1
0%
49
26%
51
27%
36
19%
25
13%
29
15%
2
1%
89
46%
45
23%
45
23%
7
4%
4
2%
3
2%
95
50%
55
29%
29
15%
6
3%
81
26%
83
27%
32
10%
28
9%
8
3%
65
21%
103
33%
53
17%
53
17%
31
10%
9
3%
180
58%
72
23%
42
13%
1
0%
8
3%
10
3%
171
55%
84
27%
44
14%
2
1%
58
32%
43
23%
21
11%
21
11%
8
4%
36
20%
63
34%
46
25%
20
11%
14
7%
6
3%
91
49%
54
29%
27
15%
4
2%
4
2%
6
3%
114
62%
42
23%
19
10%
2
1%
(cont.)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
< $25K
(168)
43
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
48
79
HS/less
(157)
56
$100K +
(184)
33
Page 69
14. How much do you agree with each of the following views and behaviors when it comes to San Diego County's water supplies?
Reliable water
supply
essential to
quality of life
Strongly
disagree
(DK/NS)
Count
Water bill is
clear & easy to
understand
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Know where to
go if want
more info on
conserving
water
Worried about
impact of
major drought
on local water
supplies
Trust regional/
local agencies
to ensure
reliable
long-term
supply of water
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
TOTAL
25
3%
28
3%
251
25%
267
27%
184
18%
78
8%
78
8%
143
14%
248
25%
267
27%
190
19%
113
11%
115
12%
67
7%
451
45%
276
28%
139
14%
55
5%
49
5%
29
3%
203
20%
280
28%
263
26%
GENDER
Male
Female
15
10
3%
2%
13
15
3%
3%
122
129
24%
26%
149
118
30%
24%
89
95
18%
19%
39
38
8%
8%
47
31
9%
6%
54
89
11%
18%
111
137
22%
27%
164
103
33%
21%
93
97
19%
19%
53
60
11%
12%
51
64
10%
13%
28
39
6%
8%
208
244
42%
49%
150
127
30%
25%
68
72
14%
14%
34
20
7%
4%
27
22
5%
4%
13
16
3%
3%
79
125
16%
25%
151
129
30%
26%
128
135
26%
27%
< 35
12
3%
7
2%
83
24%
104
30%
59
17%
28
8%
33
9%
43
12%
63
18%
111
32%
72
21%
46
13%
49
14%
10
3%
141
40%
99
28%
66
19%
22
6%
15
4%
8
2%
74
21%
114
33%
87
25%
AGE
35-54
9
2%
16
5%
73
21%
101
29%
73
21%
25
7%
26
7%
53
15%
85
24%
97
28%
55
16%
46
13%
32
9%
35
10%
156
45%
99
28%
42
12%
14
4%
23
7%
16
5%
69
20%
98
28%
89
25%
55 +
HS/less
5
2%
3
1%
85
31%
54
20%
48
18%
25
9%
15
5%
46
17%
89
32%
52
19%
60
22%
21
8%
32
12%
19
7%
142
52%
71
26%
31
11%
17
6%
9
3%
3
1%
56
21%
61
22%
78
29%
(cont.)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
2
1%
6
4%
47
30%
39
25%
29
19%
11
7%
9
6%
21
13%
41
26%
27
17%
25
16%
20
13%
27
17%
17
11%
80
51%
26
17%
27
17%
7
5%
12
8%
5
3%
51
33%
34
22%
42
27%
EDUCATION
Some PS
13
4%
8
3%
74
23%
79
25%
58
18%
27
9%
29
9%
50
16%
77
24%
100
31%
49
15%
31
10%
40
13%
21
7%
131
41%
84
26%
43
14%
28
9%
21
6%
11
4%
57
18%
77
24%
93
29%
Grad
10
2%
12
2%
128
25%
144
28%
93
18%
38
8%
39
8%
70
14%
130
25%
135
26%
115
22%
59
12%
48
9%
26
5%
236
46%
163
32%
68
13%
19
4%
16
3%
10
2%
92
18%
163
32%
125
24%
< $25K
8
5%
9
5%
43
25%
30
18%
27
16%
9
5%
20
12%
40
23%
44
26%
39
23%
26
15%
14
8%
28
17%
17
10%
67
40%
45
27%
22
13%
10
6%
12
7%
11
7%
34
20%
46
27%
42
25%
HOUSEHOLD INCOME
$25-49K
$50-99K
7
7
3%
2%
1
4
0%
1%
44
97
23%
31%
59
88
31%
28%
37
44
19%
14%
16
27
8%
9%
10
22
5%
7%
26
35
13%
11%
45
79
24%
25%
46
98
24%
31%
45
59
24%
19%
22
28
12%
9%
26
32
13%
10%
8
16
4%
5%
91
149
48%
48%
48
90
25%
29%
31
37
16%
12%
9
24
5%
8%
12
8
6%
3%
1
3
1%
1%
41
63
21%
20%
55
81
29%
26%
59
89
31%
29%
$100K +
3
2%
4
2%
40
22%
55
30%
43
23%
14
8%
15
8%
16
9%
52
28%
48
26%
36
20%
24
13%
15
8%
9
5%
79
43%
63
34%
25
14%
5
3%
9
5%
3
2%
30
16%
66
36%
35
19%
Page 70
14. How much do you agree with each of the following views and behaviors when it comes to San Diego County's water supplies?
Trust regional/
local agencies
to ensure
reliable
long-term
supply of water
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Have good
understanding
of ways trying
to enhance
reliability of
supplies
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Count
It is my civic
responsibility
to use water
efficiently
Additional
water rate
increases
necessary to
support
reliability
Reliable water
supply is
essential for
healthy
economy
(cont.)
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
TOTAL
112
11%
97
10%
45
5%
174
17%
276
28%
293
29%
129
13%
72
7%
56
6%
599
60%
222
22%
107
11%
21
2%
27
3%
24
2%
132
13%
200
20%
250
25%
155
15%
191
19%
71
7%
617
62%
217
22%
GENDER
Male
Female
61
51
12%
10%
66
31
13%
6%
16
29
3%
6%
82
92
16%
18%
159
118
32%
24%
145
147
29%
29%
53
77
11%
15%
37
35
7%
7%
24
32
5%
6%
260
340
52%
68%
141
81
28%
16%
61
46
12%
9%
15
6
3%
1%
11
15
2%
3%
12
13
2%
3%
66
66
13%
13%
115
85
23%
17%
109
141
22%
28%
76
79
15%
16%
109
82
22%
16%
25
46
5%
9%
300
317
60%
63%
115
102
23%
20%
< 35
40
11%
22
6%
13
4%
64
18%
98
28%
83
24%
60
17%
31
9%
13
4%
188
54%
80
23%
55
16%
10
3%
10
3%
6
2%
56
16%
104
30%
94
27%
39
11%
36
10%
21
6%
190
54%
86
25%
AGE
35-54
30
8%
43
12%
22
6%
52
15%
109
31%
103
29%
34
10%
24
7%
28
8%
211
60%
81
23%
34
10%
4
1%
7
2%
14
4%
39
11%
63
18%
83
24%
54
16%
80
23%
30
9%
208
59%
84
24%
55 +
HS/less
40
15%
26
9%
11
4%
54
20%
64
23%
96
35%
31
11%
15
5%
13
5%
185
68%
55
20%
16
6%
7
3%
8
3%
2
1%
32
12%
32
12%
66
24%
58
21%
64
23%
20
7%
201
74%
41
15%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
9
6%
13
8%
7
4%
36
23%
44
28%
33
21%
14
9%
18
11%
13
8%
101
64%
29
18%
16
10%
2
1%
5
3%
5
3%
38
24%
26
17%
23
15%
29
19%
28
18%
12
8%
94
60%
40
26%
EDUCATION
Some PS
42
13%
31
10%
17
5%
59
19%
88
28%
78
24%
47
15%
30
9%
17
5%
179
56%
81
26%
30
9%
9
3%
12
4%
7
2%
34
11%
81
26%
69
22%
40
13%
71
22%
22
7%
198
62%
58
18%
Grad
59
11%
53
10%
20
4%
79
15%
141
28%
180
35%
64
13%
24
5%
25
5%
317
62%
110
22%
56
11%
9
2%
10
2%
10
2%
60
12%
90
18%
153
30%
83
16%
92
18%
35
7%
320
62%
116
23%
< $25K
13
8%
18
11%
16
9%
29
17%
45
26%
53
32%
12
7%
19
11%
11
7%
102
61%
35
21%
10
6%
2
1%
10
6%
8
5%
35
21%
33
20%
32
19%
19
12%
27
16%
21
12%
104
61%
30
18%
HOUSEHOLD INCOME
$25-49K
$50-99K
19
41
10%
13%
15
28
8%
9%
3
9
2%
3%
40
54
21%
17%
59
98
31%
31%
48
95
25%
31%
27
38
14%
12%
13
12
7%
4%
5
15
2%
5%
122
190
63%
61%
44
68
23%
22%
15
35
8%
11%
3
9
2%
3%
6
6
3%
2%
2
4
1%
1%
25
36
13%
11%
38
59
20%
19%
56
75
29%
24%
29
64
15%
20%
37
64
19%
20%
7
15
4%
5%
116
197
60%
63%
43
74
22%
24%
$100K +
22
12%
23
13%
8
4%
30
16%
49
26%
52
28%
26
14%
17
9%
11
6%
100
54%
44
24%
28
15%
5
3%
3
2%
4
2%
21
12%
42
23%
55
30%
21
12%
32
17%
12
7%
117
63%
38
20%
Page 71
14. How much do you agree with each of the following views and behaviors when it comes to San Diego County's water supplies?
Reliable water
supply is
essential for
healthy
economy
Support efforts
to go above &
beyond, even if
higher costs
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Count
Count
Count
Count
Count
TOTAL
95
10%
21
2%
18
2%
31
3%
188
19%
256
26%
269
27%
112
11%
121
12%
55
5%
GENDER
Male
Female
44
51
9%
10%
15
6
3%
1%
11
7
2%
1%
15
17
3%
3%
92
96
18%
19%
130
126
26%
25%
132
137
26%
27%
60
52
12%
10%
66
55
13%
11%
20
34
4%
7%
< 35
53
15%
4
1%
8
2%
9
2%
73
21%
113
32%
100
29%
24
7%
27
8%
13
4%
AGE
35-54
26
7%
10
3%
5
2%
17
5%
73
21%
79
22%
82
23%
45
13%
47
13%
25
7%
55 +
17
6%
6
2%
5
2%
3
1%
41
15%
61
22%
80
29%
39
14%
39
14%
13
5%
HS/less
12
8%
4
3%
1
0%
6
4%
44
28%
29
18%
34
22%
19
12%
21
14%
9
6%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
EDUCATION
Some PS
30
10%
9
3%
12
4%
10
3%
52
16%
99
31%
81
26%
30
10%
37
12%
18
6%
Grad
51
10%
6
1%
6
1%
14
3%
92
18%
125
24%
152
30%
57
11%
62
12%
24
5%
< $25K
18
11%
3
2%
6
4%
8
5%
32
19%
51
30%
34
20%
15
9%
18
11%
18
11%
HOUSEHOLD INCOME
$25-49K
$50-99K
18
27
9%
9%
11
2
6%
1%
2
6
1%
2%
3
6
1%
2%
37
56
19%
18%
57
79
30%
25%
55
94
29%
30%
25
40
13%
13%
14
33
7%
11%
4
10
2%
3%
$100K +
19
10%
3
2%
4
2%
5
3%
35
19%
45
25%
55
30%
16
9%
29
16%
3
2%
Page 72
14. How much do you agree with each of the following views and behaviors when it comes to San Diego County's water supplies?
HOME OWNERSHIP
BASE
Trust agencies
to declare
mandatory
restrictions
when
necessary
Could do more
to conserve
water at home
Ag/ local
farmers make
important
contribution to
local economy
Reliable water
supply
essential to
quality of life
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(565)
(392)
129
114
TOTAL
(1000)
248
Owner
(526)
130
Other
(451)
116
25%
25%
26%
23%
286
29%
222
22%
103
10%
103
10%
38
4%
238
24%
288
29%
195
20%
129
13%
118
12%
32
3%
523
52%
236
24%
147
15%
19
2%
26
3%
50
5%
556
56%
257
26%
121
12%
152
29%
115
22%
61
12%
50
10%
18
3%
99
19%
157
30%
111
21%
81
15%
67
13%
12
2%
275
52%
133
25%
72
14%
9
2%
11
2%
25
5%
302
57%
137
26%
63
12%
122
27%
101
22%
40
9%
52
11%
20
4%
131
29%
121
27%
82
18%
48
11%
51
11%
19
4%
242
54%
92
20%
72
16%
8
2%
15
3%
21
5%
246
55%
111
25%
56
12%
150
26%
131
23%
68
12%
67
12%
21
4%
94
17%
153
27%
133
24%
91
16%
74
13%
21
4%
317
56%
129
23%
69
12%
9
2%
16
3%
26
5%
315
56%
149
26%
65
11%
SYSTEM RELIABILITY
TAKEN ACTION DUE
TO DROUGHT
HEARD ABOUT H2O SITUATION
Reliable
(699)
188
Not reliable
(257)
53
Great deal
(310)
87
Some
(373)
86
75
Yes
(708)
194
29%
27%
21%
28%
23%
24%
27%
19%
131
33%
79
20%
28
7%
26
7%
13
3%
138
35%
128
33%
54
14%
31
8%
34
9%
7
2%
186
47%
100
26%
72
18%
8
2%
9
2%
16
4%
223
57%
97
25%
49
13%
218
31%
145
21%
73
10%
59
8%
16
2%
182
26%
204
29%
130
19%
90
13%
77
11%
16
2%
378
54%
171
24%
91
13%
13
2%
22
3%
24
4%
393
56%
186
27%
81
12%
60
23%
62
24%
30
12%
41
16%
11
4%
48
19%
76
30%
54
21%
34
13%
36
14%
9
3%
134
52%
56
22%
47
18%
3
1%
3
1%
14
6%
148
57%
64
25%
28
11%
88
28%
65
21%
30
10%
37
12%
3
1%
74
24%
70
23%
67
22%
38
12%
59
19%
2
1%
188
61%
64
21%
36
11%
3
1%
13
4%
6
2%
213
69%
52
17%
30
10%
114
31%
92
25%
40
11%
34
9%
8
2%
71
19%
135
36%
83
22%
52
14%
25
7%
8
2%
191
51%
88
24%
70
19%
3
1%
8
2%
13
3%
181
49%
119
32%
55
15%
84
26%
66
21%
34
11%
32
10%
27
9%
93
29%
83
26%
45
14%
40
13%
34
11%
22
7%
143
45%
83
26%
42
13%
12
4%
5
2%
31
10%
162
51%
86
27%
36
11%
208
29%
151
21%
70
10%
67
9%
17
2%
180
25%
194
27%
137
19%
104
15%
80
11%
13
2%
407
57%
161
23%
94
13%
7
1%
17
2%
22
3%
432
61%
167
24%
76
11%
68
26%
65
25%
30
11%
36
14%
15
6%
56
21%
85
32%
51
19%
20
8%
37
14%
15
6%
111
42%
67
25%
46
17%
10
4%
8
3%
23
9%
116
44%
85
32%
37
14%
(cont.)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Less
(317)
No
(265)
51
Page 73
14. How much do you agree with each of the following views and behaviors when it comes to San Diego County's water supplies?
HOME OWNERSHIP
Reliable water
supply
essential to
quality of life
Water bill is
clear & easy to
understand
Know where to
go if want
more info on
conserving
water
Worried about
impact of
major drought
on local water
supplies
Trust regional/
local agencies
to ensure
(cont.)
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
TOTAL
12
1%
25
3%
28
3%
251
25%
267
27%
184
18%
78
8%
78
8%
143
14%
248
25%
267
27%
190
19%
113
11%
115
12%
67
7%
451
45%
276
28%
139
14%
55
5%
49
5%
29
3%
203
20%
Owner
3
1%
11
2%
11
2%
136
26%
160
30%
103
20%
51
10%
38
7%
39
7%
143
27%
140
27%
109
21%
57
11%
46
9%
31
6%
241
46%
159
30%
72
14%
26
5%
18
3%
11
2%
100
19%
Other
8
2%
15
3%
15
3%
111
25%
97
22%
74
16%
26
6%
40
9%
104
23%
101
22%
118
26%
80
18%
50
11%
69
15%
34
8%
204
45%
107
24%
65
14%
27
6%
31
7%
17
4%
97
22%
ETHNIC BACKGROUND
Non-Hispanic
White
Other
9
2
2%
0%
16
9
3%
2%
11
11
2%
3%
129
114
23%
29%
147
114
26%
29%
111
62
20%
16%
52
19
9%
5%
46
28
8%
7%
80
55
14%
14%
143
93
25%
24%
152
106
27%
27%
124
62
22%
16%
58
47
10%
12%
59
53
11%
14%
29
31
5%
8%
253
186
45%
48%
165
101
29%
26%
69
64
12%
16%
39
13
7%
3%
25
18
4%
4%
13
9
2%
2%
106
93
19%
24%
SYSTEM RELIABILITY
Reliable
6
1%
20
3%
13
2%
194
28%
202
29%
118
17%
48
7%
50
7%
86
12%
164
24%
203
29%
132
19%
85
12%
75
11%
39
6%
316
45%
197
28%
104
15%
38
5%
33
5%
11
2%
166
24%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Not reliable
6
2%
3
1%
8
3%
48
19%
56
22%
61
24%
28
11%
26
10%
38
15%
75
29%
57
22%
47
18%
26
10%
37
14%
15
6%
122
48%
73
29%
23
9%
17
6%
14
6%
8
3%
30
12%
HEARD ABOUT H2O SITUATION
Great deal
1
0%
11
4%
2
1%
104
34%
79
25%
42
13%
26
9%
27
9%
32
10%
110
36%
73
23%
51
16%
30
10%
38
12%
8
3%
173
56%
71
23%
26
8%
18
6%
20
6%
2
1%
74
24%
Some
5
1%
4
1%
8
2%
78
21%
109
29%
78
21%
32
9%
21
6%
54
15%
73
19%
136
37%
87
23%
34
9%
26
7%
17
5%
159
43%
129
35%
54
14%
15
4%
8
2%
7
2%
57
15%
Less
6
2%
10
3%
17
5%
68
22%
79
25%
64
20%
19
6%
29
9%
57
18%
65
21%
57
18%
53
17%
49
16%
51
16%
41
13%
119
38%
76
24%
60
19%
21
7%
22
7%
20
6%
72
23%
TAKEN ACTION DUE
TO DROUGHT
Yes
7
1%
15
2%
11
2%
187
26%
201
28%
125
18%
56
8%
54
8%
84
12%
194
27%
191
27%
132
19%
84
12%
75
11%
32
4%
369
52%
195
28%
75
11%
30
4%
29
4%
10
1%
150
21%
No
4
2%
11
4%
12
5%
61
23%
61
23%
51
19%
20
7%
23
9%
49
18%
52
20%
70
26%
52
20%
24
9%
40
15%
28
10%
79
30%
75
28%
55
21%
23
9%
19
7%
14
5%
51
19%
Page 74
14. How much do you agree with each of the following views and behaviors when it comes to San Diego County's water supplies?
HOME OWNERSHIP
Trust regional/
local agencies
to ensure
reliable
long-term
supply of water
Have good
understanding
of ways trying
to enhance
reliability of
supplies
It is my civic
responsibility
to use water
efficiently
Additional
water rate
increases
necessary to
support
reliability
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
Count
TOTAL
280
28%
263
26%
112
11%
97
10%
45
5%
174
17%
276
28%
293
29%
129
13%
72
7%
56
6%
599
60%
222
22%
107
11%
21
2%
27
3%
24
2%
132
13%
200
20%
250
25%
155
15%
191
19%
Owner
160
30%
133
25%
63
12%
53
10%
17
3%
96
18%
152
29%
163
31%
66
13%
25
5%
24
5%
324
61%
123
23%
54
10%
6
1%
11
2%
9
2%
63
12%
78
15%
148
28%
85
16%
117
22%
Other
110
24%
126
28%
47
10%
43
10%
28
6%
75
17%
115
25%
127
28%
58
13%
46
10%
31
7%
269
60%
91
20%
48
11%
14
3%
16
4%
15
3%
68
15%
112
25%
98
22%
66
15%
74
16%
ETHNIC BACKGROUND
Non-Hispanic
White
Other
138
135
24%
35%
159
92
28%
24%
81
24
14%
6%
58
30
10%
8%
24
17
4%
4%
88
81
16%
21%
146
123
26%
31%
183
95
32%
24%
82
38
14%
10%
38
32
7%
8%
29
21
5%
5%
324
257
57%
66%
139
79
25%
20%
58
35
10%
9%
14
5
3%
1%
19
8
3%
2%
11
8
2%
2%
60
70
11%
18%
93
102
17%
26%
148
94
26%
24%
105
42
19%
11%
122
56
22%
14%
SYSTEM RELIABILITY
Reliable
229
33%
173
25%
60
9%
48
7%
23
3%
135
19%
204
29%
201
29%
80
11%
51
7%
28
4%
424
61%
164
24%
69
10%
15
2%
16
2%
11
2%
103
15%
153
22%
171
24%
105
15%
130
19%
(cont.)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Not reliable
45
17%
76
30%
48
19%
47
18%
11
4%
34
13%
66
26%
81
32%
42
16%
18
7%
16
6%
158
62%
49
19%
28
11%
6
2%
8
3%
8
3%
25
10%
41
16%
69
27%
44
17%
56
22%
HEARD ABOUT H2O SITUATION
Great deal
85
27%
77
25%
32
10%
40
13%
3
1%
86
28%
98
32%
81
26%
24
8%
11
4%
10
3%
213
69%
49
16%
31
10%
5
2%
10
3%
2
1%
47
15%
53
17%
85
27%
46
15%
72
23%
Some
112
30%
114
30%
44
12%
34
9%
13
3%
41
11%
115
31%
131
35%
51
14%
22
6%
13
4%
204
55%
111
30%
37
10%
7
2%
8
2%
6
2%
39
11%
85
23%
91
24%
66
18%
66
18%
Less
83
26%
72
23%
36
11%
23
7%
30
10%
46
15%
63
20%
81
26%
55
17%
39
12%
33
10%
183
58%
62
20%
38
12%
9
3%
8
3%
17
5%
45
14%
63
20%
74
23%
43
14%
53
17%
TAKEN ACTION DUE
TO DROUGHT
Yes
197
28%
191
27%
84
12%
65
9%
20
3%
133
19%
216
30%
219
31%
74
11%
39
5%
27
4%
477
67%
143
20%
54
8%
8
1%
15
2%
10
1%
101
14%
147
21%
176
25%
110
15%
132
19%
No
78
29%
63
24%
25
9%
31
12%
18
7%
41
15%
55
21%
67
25%
49
19%
30
11%
23
9%
113
42%
69
26%
48
18%
12
5%
11
4%
12
4%
30
11%
46
17%
70
26%
43
16%
56
21%
Page 75
14. How much do you agree with each of the following views and behaviors when it comes to San Diego County's water supplies?
HOME OWNERSHIP
Additional
water rate
increases
Reliable water
supply is
essential for
healthy
economy
Support efforts
to go above &
beyond, even
if higher costs
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Strongly agree
Count
Somewhat
agree
Neither/Neutral
Count
Somewhat
disagree
Strongly
disagree
(DK/NS)
Count
Count
Count
Count
Count
Count
Count
TOTAL
71
7%
617
62%
217
22%
95
10%
21
2%
18
2%
31
3%
188
19%
256
26%
269
27%
112
11%
121
12%
55
5%
Owner
36
7%
331
63%
120
23%
50
9%
5
1%
7
1%
13
3%
77
15%
113
21%
165
31%
63
12%
81
15%
27
5%
Other
34
8%
276
61%
91
20%
42
9%
14
3%
11
3%
17
4%
111
24%
131
29%
102
22%
43
10%
40
9%
25
6%
ETHNIC BACKGROUND
Non-Hispanic
White
Other
37
29
7%
7%
369
228
65%
58%
107
102
19%
26%
49
39
9%
10%
13
7
2%
2%
14
4
2%
1%
15
11
3%
3%
100
86
18%
22%
130
118
23%
30%
163
102
29%
26%
73
29
13%
7%
72
38
13%
10%
27
19
5%
5%
SYSTEM RELIABILITY
Reliable
38
5%
438
63%
166
24%
58
8%
12
2%
13
2%
12
2%
147
21%
192
27%
181
26%
74
11%
75
11%
30
4%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Not reliable
21
8%
162
63%
49
19%
26
10%
8
3%
3
1%
8
3%
34
13%
55
22%
76
30%
32
13%
43
17%
16
6%
HEARD ABOUT H2O SITUATION
Great deal
7
2%
218
70%
57
19%
17
5%
5
2%
8
3%
4
1%
62
20%
62
20%
94
30%
33
11%
54
17%
5
2%
Some
26
7%
216
58%
102
27%
41
11%
4
1%
3
1%
7
2%
57
15%
115
31%
108
29%
42
11%
32
9%
19
5%
Less
38
12%
183
58%
58
18%
37
12%
11
4%
7
2%
21
7%
68
22%
79
25%
67
21%
37
12%
35
11%
31
10%
TAKEN ACTION DUE
TO DROUGHT
Yes
43
6%
476
67%
146
21%
52
7%
12
2%
11
2%
11
2%
150
21%
181
26%
191
27%
74
10%
83
12%
28
4%
No
21
8%
135
51%
64
24%
37
14%
7
3%
7
3%
14
5%
36
14%
66
25%
73
27%
35
13%
35
13%
20
7%
Page 76
14. How much do you agree with each of the following views and behaviors when it comes to San Diego County's water supplies?
** SUMMARY TABLE **
BASE
Reliable water supply is
essential for healthy
economy
It is my civic responsibility
to use water efficiently
Reliable water supply
essential to quality of life
Ag/ local farmers make
important contribution to
local economy
Worried about impact of
major drought on local
water supplies
Trust agencies to declare
mandatory restrictions
when necessary
Could do more to
conserve water at home
Water bill is clear & easy
to understand
Know where to go if want
more info on conserving
water
Trust regional/ local
agencies to ensure reliable
long-term supply of water
Have good understanding
of ways trying to enhance
reliability of supplies
Support efforts to go
above & beyond, even if
higher costs
Additional water rate
increases necessary to
support reliability
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
TOTAL
(1000)
83%
REGION
City
County
(369)
(631)
85%
82%
Metro
(142)
85%
S. Metro
(228)
86%
COUNTY
Coastal
Inland
(163)
(180)
82%
81%
East
(148)
81%
South
(139)
86%
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
83%
84%
PAY OWN WATER
BILL
Yes
No
(653)
(324)
84%
84%
13%
12%
13%
13%
11%
12%
13%
14%
12%
14%
12%
13%
4%
3%
5%
2%
3%
6%
5%
5%
2%
3%
4%
3%
5%
82%
13%
5%
81%
15%
4%
76%
20%
4%
73%
17%
10%
53%
26%
21%
53%
23%
25%
52%
33%
16%
51%
26%
23%
48%
31%
21%
45%
35%
20%
44%
32%
23%
33%
32%
35%
84%
11%
5%
81%
16%
3%
75%
21%
4%
75%
18%
7%
52%
27%
21%
51%
24%
25%
49%
36%
15%
50%
26%
24%
45%
32%
22%
42%
40%
18%
47%
34%
19%
34%
36%
30%
81%
15%
5%
82%
14%
4%
76%
19%
5%
71%
16%
13%
54%
25%
21%
53%
22%
25%
53%
31%
16%
53%
25%
22%
50%
30%
20%
47%
32%
21%
43%
31%
26%
33%
30%
37%
82%
13%
6%
82%
15%
2%
70%
27%
3%
79%
16%
6%
56%
24%
20%
52%
19%
29%
49%
33%
17%
52%
23%
25%
51%
27%
22%
42%
37%
21%
46%
30%
24%
29%
39%
32%
86%
9%
5%
80%
17%
4%
78%
18%
4%
73%
19%
7%
50%
30%
21%
50%
27%
22%
49%
38%
13%
48%
29%
23%
41%
36%
23%
43%
41%
16%
47%
37%
16%
37%
34%
29%
82%
17%
1%
79%
15%
5%
81%
15%
4%
71%
16%
13%
62%
21%
17%
47%
22%
31%
56%
23%
21%
57%
19%
24%
51%
28%
21%
45%
33%
22%
44%
31%
25%
29%
27%
43%
73%
19%
7%
78%
17%
5%
70%
23%
7%
68%
19%
13%
46%
32%
22%
48%
27%
25%
59%
28%
13%
45%
30%
25%
42%
36%
21%
47%
31%
22%
40%
33%
27%
28%
35%
37%
83%
11%
6%
83%
13%
4%
79%
18%
3%
70%
15%
15%
49%
26%
25%
57%
19%
24%
52%
33%
15%
56%
25%
19%
49%
27%
23%
48%
30%
22%
42%
31%
26%
34%
30%
36%
87%
10%
4%
87%
11%
2%
76%
18%
6%
76%
14%
10%
61%
21%
19%
63%
18%
18%
44%
41%
15%
54%
26%
20%
60%
26%
14%
45%
35%
20%
46%
30%
24%
42%
26%
32%
80%
16%
4%
80%
18%
2%
76%
23%
1%
77%
18%
4%
64%
24%
13%
66%
21%
13%
50%
35%
14%
46%
30%
24%
55%
29%
16%
48%
32%
20%
55%
26%
18%
42%
30%
28%
83%
12%
5%
82%
14%
4%
76%
19%
5%
71%
16%
12%
50%
27%
23%
49%
23%
28%
52%
32%
16%
53%
24%
23%
46%
31%
22%
44%
36%
20%
41%
34%
25%
31%
33%
37%
82%
13%
4%
83%
14%
3%
77%
19%
3%
73%
17%
10%
51%
26%
22%
50%
23%
27%
58%
25%
17%
54%
25%
21%
50%
28%
22%
46%
34%
20%
40%
34%
26%
31%
32%
37%
84%
11%
6%
79%
16%
5%
74%
20%
6%
74%
16%
10%
58%
24%
18%
58%
21%
22%
40%
47%
13%
48%
26%
26%
46%
36%
19%
42%
38%
20%
54%
29%
18%
38%
32%
30%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
11%
Page 77
14. How much do you agree with each of the following views and behaviors when it comes to San Diego County's water supplies?
** SUMMARY TABLE **
BASE
Reliable water supply is
essential for healthy
economy
It is my civic responsibility
to use water efficiently
Reliable water supply
essential to quality of life
Ag/ local farmers make
important contribution to
local economy
Worried about impact of
major drought on local
water supplies
Trust agencies to declare
mandatory restrictions
when necessary
Could do more to
conserve water at home
Water bill is clear & easy
to understand
Know where to go if want
more info on conserving
water
Trust regional/ local
agencies to ensure
reliable long-term supply
of
water
Have
good understanding
of ways trying to enhance
reliability of supplies
Support efforts to go
above & beyond, even if
higher costs
Additional water rate
increases necessary to
support reliability
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
TOTAL
(1000)
83%
GENDER
Male
Female
(500)
(500)
83%
84%
< 35
(350)
79%
AGE
35-54
(350)
83%
55 +
(272)
89%
HS/less
(157)
86%
EDUCATION
Some PS
Grad
(317)
(513)
81%
85%
< $25K
(168)
79%
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
83%
87%
$100K +
(184)
84%
13%
12%
14%
18%
12%
7%
11%
13%
13%
15%
11%
10%
4%
5%
3%
4%
4%
4%
3%
7%
2%
5%
7%
3%
4%
82%
13%
5%
81%
15%
4%
76%
20%
4%
73%
17%
10%
53%
26%
21%
53%
23%
25%
52%
33%
16%
51%
26%
23%
48%
31%
21%
45%
35%
20%
44%
32%
23%
33%
32%
35%
80%
15%
5%
79%
17%
4%
74%
21%
5%
72%
16%
12%
49%
26%
24%
51%
25%
25%
54%
29%
17%
55%
24%
21%
46%
29%
25%
48%
34%
18%
44%
31%
25%
36%
27%
37%
84%
12%
4%
84%
13%
3%
78%
19%
4%
74%
18%
8%
57%
26%
17%
54%
21%
25%
49%
37%
14%
48%
27%
25%
51%
33%
17%
42%
36%
22%
44%
34%
21%
30%
37%
32%
77%
18%
6%
77%
20%
4%
70%
25%
5%
68%
21%
11%
57%
26%
17%
67%
19%
14%
54%
29%
17%
49%
23%
27%
54%
28%
18%
46%
28%
26%
53%
32%
15%
46%
33%
22%
83%
14%
3%
82%
15%
4%
78%
19%
3%
73%
17%
11%
51%
28%
21%
51%
24%
25%
50%
36%
14%
52%
26%
22%
48%
32%
21%
46%
37%
17%
43%
30%
26%
29%
32%
38%
88%
7%
5%
86%
10%
4%
80%
14%
5%
78%
13%
9%
52%
24%
24%
39%
24%
37%
51%
34%
15%
52%
29%
19%
43%
33%
24%
43%
40%
17%
37%
34%
29%
24%
32%
45%
83%
13%
4%
85%
11%
4%
75%
19%
7%
67%
20%
12%
57%
22%
20%
62%
20%
17%
55%
32%
13%
43%
27%
30%
54%
31%
14%
51%
29%
20%
47%
27%
26%
41%
23%
37%
82%
12%
6%
78%
17%
5%
74%
22%
5%
68%
17%
15%
51%
28%
21%
53%
21%
25%
48%
34%
18%
56%
22%
22%
42%
35%
23%
46%
30%
24%
47%
31%
21%
36%
29%
35%
83%
13%
4%
83%
14%
3%
78%
18%
4%
78%
15%
7%
54%
25%
20%
49%
24%
27%
53%
32%
15%
52%
28%
21%
50%
28%
22%
43%
40%
17%
42%
34%
23%
29%
37%
34%
82%
11%
8%
80%
15%
5%
71%
21%
8%
67%
20%
13%
57%
26%
18%
56%
22%
22%
43%
39%
17%
49%
25%
25%
48%
34%
18%
44%
38%
18%
49%
31%
19%
41%
32%
28%
86%
9%
5%
78%
15%
6%
70%
25%
6%
73%
17%
11%
58%
18%
23%
52%
20%
28%
54%
33%
14%
47%
28%
25%
50%
33%
17%
51%
27%
21%
49%
31%
20%
33%
33%
34%
83%
13%
5%
82%
15%
3%
81%
16%
3%
77%
13%
10%
51%
29%
19%
54%
20%
27%
59%
25%
16%
57%
24%
19%
46%
31%
22%
49%
36%
16%
43%
33%
23%
30%
29%
41%
78%
17%
5%
85%
13%
3%
78%
18%
4%
77%
15%
8%
50%
28%
23%
54%
28%
18%
52%
32%
16%
54%
24%
22%
52%
23%
25%
43%
34%
24%
44%
31%
25%
34%
37%
29%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
13%
Page 78
14. How much do you agree with each of the following views and behaviors when it comes to San Diego County's water supplies?
** SUMMARY TABLE **
HOME OWNERSHIP
BASE
Reliable water supply is
essential for healthy
economy
Agree
Neutral/DK
Disagree
It is my civic responsibility
to use water efficiently
Reliable water supply
essential to quality of life
Ag/ local farmers make
important contribution to
local economy
Worried about impact of
major drought on local
water supplies
Trust agencies to declare
mandatory restrictions
when necessary
Could do more to conserve
water at home
Water bill is clear & easy to
understand
Know where to go if want
more info on conserving
water
Trust regional/ local
agencies to ensure reliable
long-term supply of water
Have good understanding
of ways trying to enhance
reliability of supplies
Support efforts to go above
& beyond, even if higher
costs
Additional water rate
increases necessary to
support reliability
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
Agree
Neutral/DK
Disagree
ETHNIC BACKGROUND
Non-Hispanic
Other
White
(565)
(392)
84%
84%
TOTAL
(1000)
83%
Owner
(526)
86%
Other
(451)
81%
13%
12%
13%
11%
4%
2%
6%
5%
82%
13%
5%
81%
15%
4%
76%
20%
4%
73%
17%
10%
53%
26%
21%
53%
23%
25%
52%
33%
16%
51%
26%
23%
48%
31%
21%
45%
35%
20%
44%
32%
23%
33%
32%
35%
85%
12%
3%
83%
14%
3%
78%
19%
4%
76%
16%
8%
54%
25%
21%
49%
23%
28%
56%
27%
17%
54%
27%
20%
49%
29%
22%
47%
36%
17%
36%
37%
27%
27%
35%
38%
80%
14%
7%
79%
16%
5%
74%
21%
5%
69%
18%
13%
53%
27%
20%
56%
22%
22%
46%
39%
15%
49%
25%
26%
46%
34%
20%
42%
35%
23%
54%
28%
18%
40%
29%
31%
82%
12%
6%
82%
13%
5%
79%
17%
4%
74%
15%
11%
49%
27%
24%
44%
27%
29%
49%
34%
17%
52%
27%
21%
43%
32%
25%
41%
38%
21%
41%
34%
26%
27%
33%
40%
SYSTEM RELIABILITY
HEARD ABOUT H2O SITUATION
TAKEN ACTION DUE
TO DROUGHT
Reliable
(699)
86%
Not reliable
(257)
82%
Great deal
(310)
89%
Some
(373)
85%
Less
(317)
76%
Yes
(708)
88%
No
(265)
75%
13%
10%
14%
7%
13%
18%
9%
19%
3%
4%
5%
4%
2%
6%
3%
6%
86%
11%
3%
82%
15%
3%
73%
23%
5%
73%
19%
8%
63%
24%
14%
68%
16%
17%
58%
30%
12%
51%
24%
26%
58%
28%
14%
52%
30%
18%
52%
31%
17%
44%
31%
25%
84%
11%
4%
83%
13%
4%
79%
16%
5%
73%
16%
10%
58%
23%
19%
55%
21%
24%
57%
29%
14%
53%
24%
23%
57%
28%
15%
48%
33%
19%
48%
30%
21%
37%
30%
34%
81%
14%
5%
82%
14%
3%
74%
24%
2%
76%
12%
12%
44%
28%
28%
48%
25%
27%
41%
38%
21%
52%
24%
25%
29%
34%
37%
39%
38%
23%
35%
36%
29%
26%
35%
39%
84%
11%
5%
86%
10%
4%
81%
13%
5%
79%
9%
12%
57%
22%
22%
47%
22%
31%
59%
24%
17%
59%
19%
22%
51%
25%
23%
59%
29%
11%
40%
32%
28%
32%
30%
38%
84%
12%
4%
81%
17%
2%
75%
22%
3%
77%
16%
6%
53%
27%
20%
55%
24%
20%
50%
35%
14%
56%
28%
16%
45%
34%
21%
42%
39%
19%
46%
34%
20%
33%
31%
35%
77%
17%
5%
78%
17%
5%
71%
23%
6%
62%
25%
13%
50%
29%
21%
56%
21%
23%
47%
38%
15%
39%
30%
32%
49%
32%
19%
34%
36%
30%
46%
31%
23%
34%
36%
30%
88%
9%
3%
85%
12%
3%
80%
16%
3%
80%
12%
8%
57%
24%
19%
53%
21%
26%
55%
30%
15%
54%
23%
22%
49%
30%
21%
49%
35%
16%
47%
31%
22%
35%
31%
34%
68%
23%
9%
76%
19%
6%
67%
26%
7%
58%
26%
16%
45%
30%
25%
53%
25%
22%
46%
38%
16%
46%
30%
24%
49%
30%
21%
36%
34%
30%
38%
35%
27%
29%
34%
37%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Page 79
15. Have you seen, read or heard anything about the San Diego County Water Authority lawsuit which alleges
the Metropolitan Water District is overcharging San Diego ratepayers for their water?
BASE
AWARE OF MWD
OVERCHARGING
Yes
Count
No
Count
(DK/NS)
Count
TOTAL
(1000)
286
29%
632
63%
82
8%
REGION
City
County
(369)
(631)
107
179
29%
28%
223
409
60%
65%
39
42
11%
7%
Metro
(142)
46
33%
77
54%
19
13%
S. Metro
(228)
61
27%
146
64%
21
9%
COUNTY
Coastal
Inland
(163)
(180)
50
53
30%
29%
101
118
62%
65%
13
10
8%
5%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(148)
39
26%
98
66%
11
8%
South
(139)
37
27%
93
67%
9
6%
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
47
239
21%
31%
164
468
72%
61%
17
64
8%
8%
PAY OWN WATER BILL
Yes
No
(653)
(324)
219
63
34%
19%
387
233
59%
72%
47
28
7%
9%
Page 80
15. Have you seen, read or heard anything about the San Diego County Water Authority lawsuit which alleges
the Metropolitan Water District is overcharging San Diego ratepayers for their water?
BASE
AWARE OF MWD
OVERCHARGING
Yes
Count
No
Count
(DK/NS)
Count
TOTAL
(1000)
286
29%
632
63%
82
8%
GENDER
Male
Female
(500)
(500)
141
145
28%
29%
328
304
66%
61%
30
52
6%
10%
< 35
(350)
53
15%
270
77%
27
8%
AGE
35-54
(350)
97
28%
224
64%
30
9%
55 +
(272)
120
44%
129
47%
24
9%
HS/less
(157)
33
21%
96
61%
27
17%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
EDUCATION
Some PS
Grad
(317)
(513)
70
181
22%
35%
230
297
72%
58%
17
35
5%
7%
< $25K
(168)
36
21%
118
70%
15
9%
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
38
101
20%
32%
145
187
76%
60%
8
24
4%
8%
$100K +
(184)
74
40%
101
55%
10
5%
Page 81
15. Have you seen, read or heard anything about the San Diego County Water Authority lawsuit which alleges
the Metropolitan Water District is overcharging San Diego ratepayers for their water?
HOME OWNERSHIP
BASE
AWARE OF MWD
OVERCHARGING
Yes
Count
No
Count
(DK/NS)
Count
TOTAL
(1000)
286
29%
632
63%
82
8%
Owner
(526)
206
39%
275
52%
45
9%
Other
(451)
77
17%
342
76%
32
7%
ETHNIC BACKGROUND
Non-Hispanic
Other
White
(565)
(392)
193
82
34%
21%
328
277
58%
71%
44
33
8%
8%
SYSTEM RELIABILITY
Reliable
(699)
198
28%
449
64%
51
7%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Not reliable
(257)
84
33%
154
60%
19
7%
HEARD ABOUT H2O SITUATION
Great deal
(310)
148
48%
147
47%
15
5%
Some
(373)
105
28%
228
61%
40
11%
Less
(317)
34
11%
256
81%
27
8%
TAKEN ACTION DUE
TO DROUGHT
Yes
(708)
236
33%
423
60%
50
7%
No
(265)
48
18%
197
74%
20
8%
Page 82
16. What information, if any, about your tap water would you like to know more about?
BASE
LIKE
TO
KNOW
MORE
ABOUT
Quality of my tap water
Cases
Source of my tap water
Cases
Impact of treatment
process on my health
What's being done to make
supplies more reliable
What water rates pay for
Cases
Availability of future water
supplies
How to conserve water
Cases
Reading/ understanding
water quality reports
Who to call if have
questions about tap water
Other mentions
Cases
(DK/None)
Cases
Cases
Cases
Cases
Cases
Cases
TOTAL
(1000)
412
REGION
City
County
(369)
(631)
159
254
Metro
(142)
63
S. Metro
(228)
96
COUNTY
Coastal
Inland
(163)
(180)
64
82
PAY OWN WATER
BILL
Yes
No
(653)
(324)
260
146
46
South
(139)
62
41%
43%
40%
44%
42%
39%
46%
31%
44%
41%
41%
40%
45%
216
22%
168
17%
168
17%
147
15%
125
12%
108
11%
82
8%
32
3%
57
6%
270
27%
76
20%
58
16%
56
15%
65
18%
46
13%
40
11%
37
10%
15
4%
16
4%
105
29%
140
22%
110
17%
112
18%
82
13%
79
12%
68
11%
45
7%
17
3%
41
6%
164
26%
23
16%
17
12%
20
14%
26
18%
18
13%
18
13%
12
9%
5
4%
6
4%
43
30%
52
23%
40
18%
36
16%
40
17%
28
12%
21
9%
25
11%
10
4%
10
4%
63
28%
37
23%
32
19%
35
21%
20
12%
20
13%
16
10%
11
7%
4
2%
14
9%
40
25%
44
24%
36
20%
31
17%
27
15%
21
12%
16
9%
8
5%
5
3%
12
7%
39
22%
34
23%
19
13%
22
15%
18
12%
18
12%
20
13%
10
7%
1
1%
9
6%
49
33%
25
18%
24
17%
24
17%
17
12%
19
13%
16
12%
16
11%
7
5%
6
4%
35
25%
49
21%
37
16%
34
15%
37
16%
28
12%
24
10%
14
6%
9
4%
14
6%
61
27%
167
22%
130
17%
134
17%
110
14%
97
13%
84
11%
67
9%
23
3%
43
6%
209
27%
127
19%
110
17%
119
18%
105
16%
91
14%
82
13%
55
8%
20
3%
40
6%
171
26%
86
27%
57
18%
46
14%
35
11%
32
10%
24
7%
24
7%
12
4%
17
5%
88
27%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(148)
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
94
319
Page 83
16. What information, if any, about your tap water would you like to know more about?
BASE
LIKE
TO
KNOW
MORE
ABOUT
Quality of my tap water
Cases
Source of my tap water
Cases
Impact of treatment
process on my health
What's being done to make
supplies more reliable
What water rates pay for
Cases
Availability of future water
supplies
How to conserve water
Cases
Reading/ understanding
water quality reports
Who to call if have
questions about tap water
(DK/None)
Cases
Other mentions
Cases
Cases
Cases
Cases
Cases
Cases
TOTAL
(1000)
412
GENDER
Male
Female
(500)
(500)
190
222
< 35
(350)
126
AGE
35-54
(350)
160
55 +
(272)
117
HS/less
(157)
59
EDUCATION
Some PS
Grad
(317)
(513)
130
218
< $25K
(168)
68
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
78
117
$100K +
(184)
87
41%
38%
44%
36%
46%
43%
38%
41%
43%
40%
41%
38%
47%
216
22%
168
17%
168
17%
147
15%
125
12%
108
11%
82
8%
32
3%
270
27%
57
6%
108
22%
77
15%
84
17%
71
14%
69
14%
55
11%
38
8%
9
2%
144
29%
27
5%
107
21%
91
18%
84
17%
76
15%
56
11%
52
10%
44
9%
23
5%
125
25%
30
6%
98
28%
66
19%
46
13%
65
18%
43
12%
40
11%
43
12%
9
3%
79
23%
24
7%
71
20%
60
17%
63
18%
41
12%
39
11%
40
11%
26
7%
12
4%
90
26%
16
5%
42
15%
41
15%
59
22%
41
15%
43
16%
28
10%
13
5%
11
4%
84
31%
16
6%
28
18%
17
11%
22
14%
19
12%
13
8%
14
9%
6
4%
8
5%
49
31%
8
5%
80
25%
62
19%
50
16%
44
14%
44
14%
31
10%
32
10%
7
2%
79
25%
14
4%
103
20%
88
17%
97
19%
81
16%
65
13%
63
12%
43
8%
17
3%
136
26%
35
7%
41
24%
32
19%
23
14%
18
11%
13
8%
11
7%
9
6%
3
2%
43
26%
11
6%
49
26%
23
12%
34
18%
32
17%
29
15%
19
10%
22
12%
7
4%
44
23%
12
6%
62
20%
57
18%
62
20%
56
18%
41
13%
42
13%
18
6%
14
5%
80
26%
18
6%
43
23%
33
18%
34
18%
25
13%
30
17%
25
14%
25
13%
1
1%
48
26%
10
5%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Page 84
16. What information, if any, about your tap water would you like to know more about?
HOME OWNERSHIP
BASE
LIKE
TO
KNOW
MORE
ABOUT
Quality of my tap water
Cases
Source of my tap water
Cases
Impact of treatment process
on my health
What's being done to make
supplies more reliable
What water rates pay for
Cases
Availability of future water
supplies
How to conserve water
Cases
Reading/ understanding
water quality reports
Who to call if have
questions about tap water
Other mentions
Cases
(DK/None)
Cases
Cases
Cases
Cases
Cases
Cases
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(565)
(392)
226
174
TOTAL
(1000)
412
Owner
(526)
214
Other
(451)
196
41%
41%
43%
40%
216
22%
168
17%
168
17%
147
15%
125
12%
108
11%
82
8%
32
3%
57
6%
270
27%
88
17%
78
15%
106
20%
91
17%
68
13%
66
12%
32
6%
18
3%
32
6%
149
28%
119
26%
88
19%
62
14%
52
11%
52
12%
37
8%
47
10%
14
3%
25
5%
113
25%
123
22%
99
17%
126
22%
92
16%
82
14%
63
11%
41
7%
22
4%
24
4%
158
28%
SYSTEM RELIABILITY
HEARD ABOUT H2O SITUATION
TAKEN ACTION DUE
TO DROUGHT
Reliable
(699)
290
Not reliable
(257)
111
Great deal
(310)
113
Some
(373)
160
Less
(317)
139
Yes
(708)
305
44%
41%
43%
37%
43%
44%
43%
38%
82
21%
60
15%
37
9%
47
12%
40
10%
44
11%
39
10%
10
3%
30
8%
93
24%
154
22%
114
16%
109
16%
96
14%
76
11%
69
10%
65
9%
23
3%
44
6%
195
28%
53
21%
46
18%
51
20%
46
18%
42
16%
32
12%
15
6%
3
1%
12
5%
58
22%
55
18%
51
17%
64
21%
49
16%
29
9%
29
9%
24
8%
5
2%
16
5%
89
29%
94
25%
58
16%
63
17%
62
17%
66
18%
46
12%
35
9%
18
5%
20
5%
88
24%
66
21%
58
18%
41
13%
35
11%
30
10%
33
10%
22
7%
9
3%
21
7%
93
29%
171
24%
131
18%
119
17%
101
14%
100
14%
79
11%
59
8%
21
3%
48
7%
163
23%
42
16%
34
13%
41
15%
41
15%
20
7%
23
9%
19
7%
8
3%
9
3%
96
36%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
No
(265)
101
Page 85
17. What would be the best way to reach you with important announcements or facts about water-related issues here in San Diego County?
BASE
BEST
WAY
Direct mail
Cases
With water bill
Cases
TV ad
Cases
News media (general)
Cases
Website
Cases
Social media
Cases
Radio commercial
Cases
Ad in local newspaper
Cases
By telephone
Cases
Billboard ad
Cases
Ad in other print
Cases
Email
Cases
In-store displays
Cases
Sales people in stores
Cases
(Not interested in receiving
anything)
(DK/NS)
Cases
Cases
TOTAL
(1000)
291
REGION
City
County
(369)
(631)
120
171
Metro
(142)
46
S. Metro
(228)
74
COUNTY
Coastal
Inland
(163)
(180)
47
47
PAY OWN WATER
BILL
Yes
No
(653)
(324)
184
102
39
South
(139)
38
29%
33%
27%
33%
33%
29%
26%
27%
27%
24%
31%
28%
32%
260
26%
258
26%
189
19%
186
19%
139
14%
118
12%
117
12%
88
9%
75
7%
69
7%
58
6%
58
6%
14
1%
25
2%
31
3%
82
22%
90
24%
61
17%
58
16%
46
13%
43
12%
33
9%
34
9%
26
7%
23
6%
19
5%
19
5%
3
1%
14
4%
10
3%
178
28%
168
27%
128
20%
128
20%
93
15%
75
12%
84
13%
54
9%
49
8%
46
7%
40
6%
39
6%
11
2%
10
2%
21
3%
31
22%
25
18%
14
10%
19
13%
14
10%
13
9%
14
10%
7
5%
6
4%
11
7%
7
5%
6
4%
51
22%
65
29%
47
21%
39
17%
33
14%
29
13%
19
8%
27
12%
20
9%
13
6%
12
5%
14
6%
3
1%
7
3%
6
3%
50
30%
41
25%
38
23%
34
21%
31
19%
17
11%
17
11%
20
12%
7
4%
15
9%
12
7%
7
4%
0
0%
1
1%
5
3%
56
31%
52
29%
36
20%
42
23%
21
12%
24
13%
29
16%
9
5%
14
8%
11
6%
5
3%
11
6%
3
2%
5
3%
5
3%
28
19%
34
23%
24
16%
28
19%
25
17%
21
14%
15
10%
14
10%
11
7%
6
4%
16
11%
5
3%
4
3%
44
31%
42
30%
31
22%
24
17%
16
12%
13
9%
23
16%
11
8%
17
12%
14
10%
7
5%
15
11%
3
2%
4
3%
5
4%
42
19%
55
24%
48
21%
42
18%
47
21%
29
13%
23
10%
21
9%
19
8%
19
8%
11
5%
14
6%
7
3%
4
2%
9
4%
218
28%
203
26%
141
18%
144
19%
92
12%
89
11%
95
12%
67
9%
56
7%
50
7%
47
6%
44
6%
7
1%
21
3%
22
3%
203
31%
157
24%
129
20%
132
20%
91
14%
73
11%
84
13%
52
8%
33
5%
41
6%
34
5%
33
5%
9
1%
13
2%
19
3%
53
16%
94
29%
60
18%
51
16%
47
14%
41
13%
33
10%
36
11%
42
13%
26
8%
21
7%
21
7%
4
1%
12
4%
4
1%
7
5%
4
3%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(148)
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
55
236
6
4%
Page 86
17. What would be the best way to reach you with important announcements or facts about water-related issues here in San Diego County?
BASE
BEST
WAY
Direct mail
Cases
With water bill
Cases
TV ad
Cases
News media (general)
Cases
Website
Cases
Social media
Cases
Radio commercial
Cases
Ad in local newspaper
Cases
By telephone
Cases
Billboard ad
Cases
Ad in other print
Cases
Email
Cases
In-store displays
Cases
Sales people in stores
Cases
(Not interested in receiving
anything)
(DK/NS)
Cases
Cases
95
AGE
35-54
(350)
94
94
HS/less
(157)
41
29%
29%
30%
27%
27%
35%
26%
30%
29%
28%
37%
29%
23%
260
26%
258
26%
189
19%
186
19%
139
14%
118
12%
117
12%
88
9%
75
7%
69
7%
58
6%
58
6%
14
1%
25
2%
31
3%
134
27%
141
28%
84
17%
92
18%
51
10%
54
11%
69
14%
39
8%
43
9%
33
7%
31
6%
37
7%
10
2%
10
2%
13
3%
126
25%
118
24%
105
21%
95
19%
88
18%
64
13%
48
10%
49
10%
31
6%
37
7%
28
6%
21
4%
4
1%
14
3%
17
3%
90
26%
110
31%
69
20%
56
16%
73
21%
54
15%
47
13%
34
10%
38
11%
38
11%
27
8%
29
8%
9
3%
3
1%
11
3%
94
27%
73
21%
58
16%
82
23%
45
13%
35
10%
31
9%
30
8%
21
6%
18
5%
18
5%
21
6%
3
1%
16
5%
8
2%
76
28%
71
26%
62
23%
47
17%
18
7%
28
10%
35
13%
21
8%
15
6%
14
5%
11
4%
9
3%
1
0%
5
2%
11
4%
27
17%
41
26%
22
14%
26
17%
13
8%
12
8%
13
9%
23
14%
5
3%
12
7%
9
6%
11
7%
1
0%
5
3%
6
4%
79
25%
98
31%
70
22%
65
20%
58
18%
38
12%
54
17%
27
8%
35
11%
24
8%
16
5%
20
6%
7
2%
9
3%
7
2%
153
30%
117
23%
97
19%
95
18%
68
13%
68
13%
48
9%
38
7%
35
7%
33
7%
34
7%
25
5%
6
1%
11
2%
13
3%
32
19%
56
33%
37
22%
32
19%
22
13%
25
15%
23
14%
21
12%
25
15%
19
11%
11
7%
22
13%
6
3%
6
4%
5
3%
52
27%
53
28%
31
16%
32
17%
31
16%
25
13%
17
9%
25
13%
17
9%
9
5%
11
6%
10
5%
4
2%
4
2%
2
1%
83
27%
77
25%
58
19%
63
20%
54
17%
33
11%
46
15%
18
6%
20
6%
27
9%
20
7%
13
4%
3
1%
7
2%
8
2%
65
35%
38
20%
42
23%
35
19%
16
9%
19
10%
21
11%
13
7%
8
5%
8
4%
13
7%
5
3%
1
1%
TOTAL
(1000)
291
GENDER
Male
Female
(500)
(500)
144
148
< 35
(350)
55 +
(272)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
EDUCATION
Some PS
Grad
(317)
(513)
96
150
< $25K
(168)
47
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
70
90
$100K +
(184)
42
6
3%
Page 87
17. What would be the best way to reach you with important announcements or facts about water-related issues here in San Diego County?
HOME OWNERSHIP
BASE
BEST
WAY
Direct mail
Cases
With water bill
Cases
TV ad
Cases
News media (general)
Cases
Website
Cases
Social media
Cases
Radio commercial
Cases
Ad in local newspaper
Cases
By telephone
Cases
Billboard ad
Cases
Ad in other print
Cases
Email
Cases
In-store displays
Cases
Sales people in stores
Cases
(Not interested in receiving
anything)
(DK/NS)
Cases
Cases
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(565)
(392)
183
100
TOTAL
(1000)
291
Owner
(526)
152
Other
(451)
134
29%
29%
30%
32%
260
26%
258
26%
189
19%
186
19%
139
14%
118
12%
117
12%
88
9%
75
7%
69
7%
58
6%
58
6%
14
1%
25
2%
31
3%
166
31%
111
21%
105
20%
106
20%
66
12%
58
11%
61
12%
42
8%
25
5%
30
6%
27
5%
24
5%
5
1%
11
2%
16
3%
92
20%
139
31%
82
18%
74
16%
67
15%
55
12%
52
11%
45
10%
49
11%
38
8%
30
7%
32
7%
9
2%
13
3%
10
2%
172
30%
143
25%
126
22%
115
20%
89
16%
78
14%
68
12%
35
6%
41
7%
42
7%
28
5%
23
4%
9
2%
12
2%
14
3%
SYSTEM RELIABILITY
HEARD ABOUT H2O SITUATION
TAKEN ACTION DUE
TO DROUGHT
Reliable
(699)
207
Not reliable
(257)
69
Great deal
(310)
78
Some
(373)
111
Less
(317)
102
Yes
(708)
206
26%
30%
27%
25%
30%
32%
29%
30%
82
21%
105
27%
59
15%
63
16%
48
12%
33
9%
44
11%
47
12%
33
9%
26
7%
30
8%
32
8%
4
1%
8
2%
11
3%
177
25%
171
25%
142
20%
132
19%
94
14%
76
11%
82
12%
60
9%
46
7%
52
7%
52
7%
44
6%
9
1%
13
2%
13
2%
73
28%
77
30%
41
16%
49
19%
41
16%
37
14%
32
13%
25
10%
25
10%
15
6%
6
2%
12
5%
5
2%
7
3%
8
3%
70
23%
72
23%
60
19%
52
17%
40
13%
36
12%
42
14%
23
7%
21
7%
21
7%
21
7%
13
4%
4
1%
8
3%
3
1%
112
30%
109
29%
78
21%
87
23%
60
16%
46
12%
46
12%
21
5%
26
7%
24
7%
21
6%
27
7%
9
2%
6
2%
9
2%
79
25%
77
24%
51
16%
47
15%
38
12%
36
11%
29
9%
45
14%
27
9%
24
8%
17
5%
19
6%
1
0%
10
3%
19
6%
191
27%
183
26%
138
19%
133
19%
101
14%
87
12%
88
12%
63
9%
52
7%
49
7%
44
6%
33
5%
5
1%
14
2%
13
2%
59
22%
68
26%
43
16%
45
17%
35
13%
24
9%
27
10%
24
9%
21
8%
18
7%
14
5%
19
7%
9
3%
9
3%
11
4%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
No
(265)
80
Page 88
18. What is the main type of media you rely on to learn about important issues affecting your community?
BASE
RELY ON
FOR
IMPORTANT
ISSUES
Television
newscasts
Count
Internet news sites
Count
Local/ Community
newspapers
Radio newscasts
Count
Social Media
Count
Word of mouth
Count
Talk radio
Count
Other mentions
Count
Count
TOTAL
(1000)
430
REGION
City
County
(369)
(631)
168
263
Metro
(142)
COUNTY
Coastal
Inland
(163)
(180)
63
69
PAY OWN WATER
BILL
Yes
No
(653)
(324)
266
160
66
S. Metro
(228)
102
63
South
(139)
67
43%
45%
42%
46%
45%
39%
39%
43%
48%
44%
43%
41%
49%
248
25%
101
10%
77
8%
49
5%
43
4%
26
3%
26
3%
85
23%
27
7%
36
10%
19
5%
13
4%
13
3%
8
2%
163
26%
73
12%
40
6%
31
5%
29
5%
14
2%
18
3%
33
23%
9
7%
18
13%
5
4%
6
4%
4
3%
1
0%
52
23%
18
8%
18
8%
14
6%
7
3%
9
4%
7
3%
42
26%
30
19%
14
9%
6
3%
4
2%
1
0%
3
2%
52
29%
21
11%
10
6%
11
6%
7
4%
4
2%
6
3%
30
21%
12
8%
10
7%
10
7%
11
7%
6
4%
5
3%
39
28%
11
8%
6
4%
4
3%
7
5%
2
2%
4
3%
60
26%
9
4%
22
10%
11
5%
11
5%
5
2%
10
4%
188
24%
91
12%
55
7%
38
5%
32
4%
21
3%
15
2%
162
25%
81
12%
49
8%
33
5%
26
4%
18
3%
18
3%
75
23%
20
6%
27
8%
17
5%
9
3%
9
3%
8
2%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(148)
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
100
330
Page 89
18. What is the main type of media you rely on to learn about important issues affecting your community?
BASE
RELY ON
FOR
IMPORTANT
ISSUES
Television
newscasts
Count
Internet news sites
Count
Local/ Community
newspapers
Radio newscasts
Count
Social Media
Count
Word of mouth
Count
Talk radio
Count
Other mentions
Count
Count
TOTAL
(1000)
430
GENDER
Male
Female
(500)
(500)
199
231
< 35
(350)
132
AGE
35-54
(350)
143
55 +
(272)
146
HS/less
(157)
96
EDUCATION
Some PS
Grad
(317)
(513)
146
187
< $25K
(168)
83
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
86
128
$100K +
(184)
71
43%
40%
46%
38%
41%
53%
61%
46%
36%
49%
45%
41%
38%
248
25%
101
10%
77
8%
49
5%
43
4%
26
3%
26
3%
138
28%
61
12%
29
6%
27
5%
17
3%
14
3%
15
3%
110
22%
40
8%
47
9%
23
5%
26
5%
12
2%
11
2%
111
32%
11
3%
31
9%
29
8%
16
4%
11
3%
9
3%
97
28%
32
9%
28
8%
14
4%
20
6%
10
3%
7
2%
35
13%
51
19%
17
6%
2
1%
7
2%
5
2%
9
3%
27
17%
11
7%
15
10%
2
1%
3
2%
1
1%
3
2%
71
22%
24
7%
18
6%
25
8%
15
5%
9
3%
11
3%
145
28%
67
13%
44
9%
23
4%
20
4%
16
3%
11
2%
31
18%
12
7%
14
8%
3
2%
17
10%
5
3%
3
2%
44
23%
19
10%
14
7%
11
6%
5
3%
6
3%
7
4%
82
26%
31
10%
26
8%
22
7%
6
2%
9
3%
8
3%
52
28%
25
13%
16
8%
8
5%
4
2%
3
2%
6
3%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Page 90
18. What is the main type of media you rely on to learn about important issues affecting your community?
HOME OWNERSHIP
BASE
RELY ON
FOR
IMPORTANT
ISSUES
Television
newscasts
Count
Internet news sites
Count
Local/ Community
newspapers
Radio newscasts
Count
Social Media
Count
Word of mouth
Count
Talk radio
Count
Other mentions
Count
Count
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(565)
(392)
235
186
TOTAL
(1000)
430
Owner
(526)
231
Other
(451)
196
43%
44%
43%
42%
248
25%
101
10%
77
8%
49
5%
43
4%
26
3%
26
3%
126
24%
78
15%
36
7%
17
3%
14
3%
12
2%
12
2%
115
25%
23
5%
40
9%
31
7%
20
4%
13
3%
14
3%
129
23%
77
14%
49
9%
23
4%
19
3%
18
3%
15
3%
SYSTEM RELIABILITY
HEARD ABOUT H2O SITUATION
TAKEN ACTION DUE
TO DROUGHT
Reliable
(699)
304
Not reliable
(257)
107
Great deal
(310)
136
Some
(373)
154
Less
(317)
140
Yes
(708)
319
47%
44%
42%
44%
41%
44%
45%
40%
102
26%
20
5%
27
7%
24
6%
17
4%
7
2%
10
2%
177
25%
75
11%
56
8%
30
4%
21
3%
17
2%
18
3%
67
26%
22
8%
18
7%
17
6%
10
4%
10
4%
7
3%
72
23%
39
12%
27
9%
16
5%
4
1%
10
3%
7
2%
106
29%
42
11%
23
6%
17
5%
12
3%
8
2%
11
3%
70
22%
20
6%
27
8%
16
5%
27
8%
8
3%
8
3%
178
25%
73
10%
60
8%
30
4%
18
3%
14
2%
17
2%
66
25%
27
10%
16
6%
19
7%
12
5%
11
4%
9
3%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
No
(265)
105
Page 91
19. Other than news media sources, is there anywhere else you typically get information about important issues facing your community?
BASE
TYPICALLY
GET INFO
FROM
Word of mouth
Cases
Community groups
Cases
Online/ The internet
Cases
Service organizations
Cases
Churches
Cases
Business groups
Cases
City/ town hotline
Cases
(None)
Cases
(DK/NS)
Cases
TOTAL
(1000)
455
REGION
City
County
(369)
(631)
168
287
Metro
(142)
73
S. Metro
(228)
96
COUNTY
Coastal
Inland
(163)
(180)
70
85
PAY OWN WATER
BILL
Yes
No
(653)
(324)
308
130
68
South
(139)
63
45%
46%
45%
51%
42%
43%
47%
46%
45%
43%
46%
47%
40%
120
12%
55
6%
53
5%
50
5%
48
5%
41
4%
327
33%
56
6%
50
13%
21
6%
23
6%
11
3%
24
6%
14
4%
119
32%
22
6%
70
11%
35
5%
29
5%
39
6%
25
4%
27
4%
209
33%
34
5%
23
16%
4
3%
8
6%
5
4%
4
3%
6
4%
38
27%
11
8%
27
12%
17
7%
15
7%
6
3%
20
9%
8
4%
81
36%
11
5%
19
12%
15
9%
9
5%
5
3%
6
3%
8
5%
53
33%
9
5%
20
11%
7
4%
8
5%
13
7%
12
7%
5
3%
50
28%
13
7%
18
12%
8
5%
6
4%
10
7%
3
2%
9
6%
57
39%
4
3%
13
9%
5
3%
6
4%
10
7%
4
3%
5
4%
48
34%
8
6%
38
16%
17
8%
18
8%
8
4%
11
5%
12
5%
67
29%
16
7%
82
11%
38
5%
35
4%
41
5%
38
5%
30
4%
261
34%
41
5%
74
11%
40
6%
39
6%
23
4%
31
5%
30
5%
214
33%
32
5%
40
12%
13
4%
12
4%
24
7%
15
5%
10
3%
111
34%
19
6%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
East
(148)
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
99
356
Page 92
19. Other than news media sources, is there anywhere else you typically get information about important issues facing your community?
BASE
TYPICALLY
GET INFO
FROM
Word of mouth
Cases
Community groups
Cases
Online/ The internet
Cases
Service organizations
Cases
Churches
Cases
Business groups
Cases
City/ town hotline
Cases
(None)
Cases
(DK/NS)
Cases
TOTAL
(1000)
455
GENDER
Male
Female
(500)
(500)
205
250
< 35
(350)
196
AGE
35-54
(350)
150
55 +
(272)
101
HS/less
(157)
66
EDUCATION
Some PS
Grad
(317)
(513)
154
225
< $25K
(168)
84
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
80
144
$100K +
(184)
82
45%
41%
50%
56%
43%
37%
42%
49%
44%
50%
42%
46%
44%
120
12%
55
6%
53
5%
50
5%
48
5%
41
4%
327
33%
56
6%
57
11%
25
5%
26
5%
23
5%
20
4%
22
4%
176
35%
27
5%
62
12%
30
6%
27
5%
26
5%
29
6%
19
4%
151
30%
29
6%
56
16%
12
3%
29
8%
22
6%
20
6%
18
5%
77
22%
19
6%
37
11%
29
8%
13
4%
14
4%
14
4%
12
3%
122
35%
20
6%
23
8%
10
4%
10
4%
14
5%
15
5%
11
4%
119
44%
15
5%
14
9%
3
2%
10
6%
6
4%
4
2%
7
4%
62
40%
10
6%
35
11%
19
6%
13
4%
17
5%
13
4%
15
5%
95
30%
16
5%
69
13%
33
6%
29
6%
24
5%
32
6%
19
4%
168
33%
27
5%
15
9%
4
2%
2
1%
8
5%
5
3%
2
1%
64
38%
9
5%
17
9%
6
3%
14
8%
16
8%
12
6%
18
9%
66
34%
11
6%
49
16%
18
6%
20
6%
11
4%
22
7%
13
4%
95
30%
16
5%
24
13%
19
10%
11
6%
7
4%
7
4%
5
3%
64
35%
3
2%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Page 93
19. Other than news media sources, is there anywhere else you typically get information about important issues facing your community?
HOME OWNERSHIP
BASE
TYPICALLY
GET INFO
FROM
Word of mouth
Cases
Community groups
Cases
Online/ The internet
Cases
Service
organizations
Churches
Cases
Business groups
Cases
City/ town hotline
Cases
(None)
Cases
(DK/NS)
Cases
Cases
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(565)
(392)
271
163
TOTAL
(1000)
455
Owner
(526)
214
Other
(451)
225
45%
41%
50%
48%
120
12%
55
6%
53
5%
50
5%
48
5%
41
4%
327
33%
56
6%
64
12%
33
6%
36
7%
24
4%
32
6%
22
4%
185
35%
29
6%
48
11%
20
4%
17
4%
22
5%
17
4%
19
4%
139
31%
22
5%
66
12%
28
5%
26
5%
25
4%
26
5%
18
3%
190
34%
24
4%
SYSTEM RELIABILITY
HEARD ABOUT H2O SITUATION
TAKEN ACTION DUE
TO DROUGHT
Reliable
(699)
310
Not reliable
(257)
115
Great deal
(310)
119
Some
(373)
187
Less
(317)
149
Yes
(708)
310
42%
44%
45%
38%
50%
47%
44%
47%
52
13%
24
6%
26
7%
21
5%
23
6%
23
6%
124
32%
25
6%
91
13%
36
5%
43
6%
37
5%
39
6%
36
5%
232
33%
29
4%
28
11%
18
7%
9
4%
12
5%
9
4%
5
2%
84
33%
19
7%
45
14%
22
7%
16
5%
5
1%
23
8%
17
5%
118
38%
16
5%
49
13%
17
5%
27
7%
16
4%
11
3%
13
3%
106
28%
21
6%
25
8%
16
5%
9
3%
29
9%
14
4%
12
4%
104
33%
19
6%
85
12%
43
6%
46
6%
31
4%
35
5%
36
5%
230
32%
38
5%
29
11%
12
5%
7
2%
14
5%
12
5%
4
2%
95
36%
11
4%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
No
(265)
125
Page 94
RESPONDENT DEMOGRAPHICS
BASE
COUNTY
RESIDENT
GENDER
East County
Metro
South Metro
North Coastal
North Inland
South County
1-5 years
6-10 years
More than 10 years
Male
Female
TOTAL
(1000)
15%
14%
23%
16%
18%
14%
12%
10%
77%
50%
50%
REGION
City
County
(369)
(631)
23%
38%
62%
26%
29%
22%
14%
11%
11%
10%
75%
78%
50%
50%
50%
50%
Metro
(142)
S. Metro
(228)
COUNTY
Coastal
Inland
(163)
(180)
East
(148)
100%
South
(139)
100%
100%
100%
100%
21%
9%
70%
49%
51%
10%
12%
78%
50%
50%
12%
11%
78%
51%
49%
14%
8%
77%
50%
50%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
11%
11%
78%
49%
51%
100%
8%
11%
81%
50%
50%
YEARS LIVING IN SD
10/less
Over 10
(228)
(772)
14%
15%
19%
13%
22%
23%
16%
16%
18%
18%
11%
15%
54%
46%
100%
49%
50%
51%
50%
PAY OWN WATER
BILL
Yes
No
(653)
(324)
16%
12%
15%
12%
18%
34%
18%
13%
19%
16%
15%
13%
11%
14%
10%
11%
79%
75%
49%
52%
51%
48%
Page 95
RESPONDENT DEMOGRAPHICS
BASE
COUNTY
RESIDENT
GENDER
East County
Metro
South Metro
North Coastal
North Inland
South County
1-5 years
6-10 years
More than 10 years
Male
Female
TOTAL
(1000)
15%
14%
23%
16%
18%
14%
12%
10%
77%
50%
50%
GENDER
Male
Female
(500)
(500)
15%
15%
14%
14%
23%
23%
17%
16%
18%
18%
14%
14%
10%
14%
12%
9%
78%
77%
100%
100%
< 35
(350)
15%
14%
23%
16%
18%
14%
20%
13%
68%
53%
47%
AGE
35-54
(350)
15%
14%
23%
16%
18%
14%
10%
10%
80%
50%
50%
55 +
(272)
15%
14%
23%
16%
18%
14%
6%
6%
87%
46%
54%
HS/less
(157)
14%
7%
24%
17%
17%
20%
11%
10%
79%
51%
49%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
EDUCATION
Some PS
Grad
(317)
(513)
19%
12%
10%
19%
22%
22%
12%
18%
20%
17%
16%
11%
12%
12%
9%
12%
79%
76%
51%
49%
49%
51%
< $25K
(168)
23%
6%
26%
11%
14%
19%
11%
13%
77%
51%
49%
HOUSEHOLD INCOME
$25-49K
$50-99K
(192)
(312)
16%
14%
9%
19%
26%
24%
16%
13%
18%
18%
16%
12%
11%
13%
7%
10%
82%
77%
49%
52%
51%
48%
$100K +
(184)
10%
17%
15%
23%
22%
13%
15%
13%
73%
58%
42%
Page 96
RESPONDENT DEMOGRAPHICS
HOME OWNERSHIP
BASE
COUNTY
RESIDENT
GENDER
East County
Metro
South Metro
North Coastal
North Inland
South County
1-5 years
6-10 years
More than 10 years
Male
Female
TOTAL
(1000)
15%
14%
23%
16%
18%
14%
12%
10%
77%
50%
50%
Owner
(526)
14%
14%
19%
19%
20%
14%
10%
9%
82%
46%
54%
Other
(451)
15%
14%
28%
13%
16%
14%
15%
13%
72%
55%
45%
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(565)
(392)
17%
11%
14%
13%
23%
23%
19%
12%
19%
17%
8%
23%
11%
14%
9%
13%
80%
74%
48%
52%
52%
48%
SYSTEM RELIABILITY
Reliable
(699)
16%
13%
21%
19%
17%
15%
13%
11%
76%
52%
48%
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
Not reliable
(257)
13%
18%
25%
10%
21%
12%
11%
10%
79%
48%
52%
HEARD ABOUT H2O SITUATION
Great deal
(310)
13%
17%
17%
18%
23%
11%
13%
11%
77%
54%
46%
Some
(373)
16%
13%
25%
15%
15%
15%
11%
11%
78%
50%
50%
Less
(317)
15%
12%
25%
16%
17%
15%
14%
9%
77%
47%
53%
TAKEN ACTION DUE
TO DROUGHT
Yes
(708)
14%
13%
22%
17%
18%
15%
10%
11%
79%
47%
53%
No
(265)
15%
17%
25%
15%
19%
10%
16%
11%
73%
59%
41%
Page 97
RESPONDENT DEMOGRAPHICS
BASE
AGE
BASE
EDUCATION
BASE
HOUSEHOLD
INCOME
BASE
RESIDENCE
BASE
WATER BILL
PAYER
BASE
ETHNIC/
RACIAL
BACKGROUND
18-34
35-54
55 +
TOTAL
(973)
36%
36%
28%
(987)
Grade school/ Some high
school
Completed high school
Some apprenticeship/ trades
Journey-Person certification
Some college
Completed college
Some university
Completed university
South
(136)
36%
36%
28%
(138)
3%
3%
3%
3%
1%
4%
1%
6%
5%
2%
2%
5%
14%
3%
0%
23%
10%
9%
38%
5%
1%
2%
11%
11%
11%
57%
14%
1%
1%
19%
6%
11%
44%
16%
3%
11%
2%
0%
25%
8%
8%
41%
13%
4%
17%
5%
2%
24%
13%
8%
25%
10%
4%
2%
14%
6%
12%
47%
14%
2%
0%
22%
10%
9%
41%
10%
2%
1%
20%
10%
10%
45%
19%
2%
0%
20%
6%
9%
37%
(313)
(543)
17%
21%
24%
19%
12%
4%
2%
(361)
54%
44%
3%
(977)
(617)
(358)
(137)
(618)
(161)
(224)
(141)
(176)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
(138)
(145)
(174)
(222)
(137)
(756)
(220)
(644)
(757)
68%
32%
(740)
52%
26%
12%
5%
3%
1%
(283)
13%
19%
22%
18%
17%
8%
4%
57%
40%
3%
63%
37%
(217)
34%
49%
11%
4%
2%
1%
(564)
20%
24%
22%
14%
13%
5%
2%
43%
57%
70%
30%
(135)
69%
14%
6%
9%
1%
1%
(662)
20%
17%
15%
22%
17%
6%
3%
53%
40%
7%
73%
27%
(141)
61%
18%
16%
1%
2%
3%
(194)
26%
25%
17%
13%
14%
4%
1%
53%
45%
1%
71%
29%
69%
17%
6%
5%
3%
(125)
30%
23%
16%
17%
10%
2%
2%
59%
38%
3%
73%
27%
(156)
59%
20%
6%
12%
2%
1%
(131)
(177)
(159)
26%
10%
12%
34%
15%
22%
23%
13%
17%
7%
3%
63%
35%
2%
51%
49%
(217)
61%
11%
20%
2%
5%
1%
(155)
14%
23%
18%
13%
15%
11%
6%
44%
56%
0%
71%
29%
(134)
59%
24%
10%
5%
2%
1%
(133)
(224)
(135)
15%
8%
7%
50%
22%
25%
22%
17%
8%
3%
2%
54%
44%
2%
72%
28%
(606)
60%
17%
12%
8%
3%
1%
(197)
9%
14%
27%
23%
20%
6%
2%
57%
39%
3%
58%
42%
(351)
59%
21%
11%
6%
2%
1%
(116)
21%
23%
18%
14%
14%
6%
3%
48%
51%
1%
67%
33%
(957)
White, not of Hispanic origin
Hispanic or Latino
Asian or Pacific Islander
Black, not of Hispanic origin
Mixed race
Native American
East
(146)
36%
36%
28%
(147)
PAY OWN WATER
BILL
Yes
No
(629)
(321)
34%
38%
35%
39%
30%
24%
(650)
(322)
10%
1%
1%
16%
8%
11%
49%
(978)
Self/ Household member
Landlord/ Other
S. Metro
(224)
36%
36%
28%
(224)
YEARS LIVING IN SD
10/less
Over 10
(218)
(755)
52%
31%
33%
37%
16%
32%
(223)
(764)
3%
20%
22%
20%
16%
14%
5%
3%
Own
Rent
Other
Metro
(136)
36%
36%
28%
(138)
COUNTY
Coastal
Inland
(156)
(175)
36%
36%
36%
36%
28%
28%
(161)
(179)
13%
2%
1%
20%
9%
10%
42%
(857)
Under $25,000
$25,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $249,999
$250,000 and above
REGION
City
County
(360)
(613)
36%
36%
36%
36%
28%
28%
(362)
(625)
(322)
71%
26%
3%
(653)
100%
(632)
61%
19%
10%
6%
2%
1%
32%
29%
18%
12%
8%
1%
0%
64%
16%
12%
5%
2%
1%
21%
78%
1%
(324)
100%
(311)
49%
30%
8%
8%
4%
1%
Page 98
RESPONDENT DEMOGRAPHICS
BASE
AGE
BASE
EDUCATION
BASE
HOUSEHOLD
INCOME
BASE
RESIDENCE
BASE
WATER BILL
PAYER
BASE
ETHNIC/
RACIAL
BACKGROUND
18-34
35-54
55 +
TOTAL
(973)
36%
36%
28%
(987)
Grade school/ Some high
school
Completed high school
Some apprenticeship/ trades
Journey-Person certification
Some college
Completed college
Some university
Completed university
100%
(269)
HS/less
(154)
30%
45%
24%
(157)
100%
(344)
(347)
EDUCATION
Some PS
Grad
(317)
(489)
50%
28%
25%
41%
25%
31%
(317)
(513)
< $25K
(168)
37%
36%
27%
(166)
HOUSEHOLD INCOME
$25-49K
$50-99K
(191)
(311)
40%
41%
30%
33%
29%
26%
(191)
(311)
$100K +
(178)
30%
45%
25%
(184)
3%
3%
2%
4%
3%
19%
7%
2%
1%
2%
13%
2%
0%
19%
10%
10%
42%
11%
1%
1%
30%
5%
14%
35%
16%
3%
1%
14%
13%
5%
44%
11%
3%
1%
17%
10%
10%
46%
81%
23%
6%
1%
24%
7%
12%
19%
18%
4%
6%
2%
1%
22%
8%
9%
50%
3%
(449)
(407)
19%
21%
19%
17%
14%
7%
3%
(488)
54%
44%
3%
(977)
(490)
(490)
(337)
(486)
(344)
(336)
81%
(287)
42%
31%
15%
5%
7%
2%
(154)
(267)
(308)
(154)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
(510)
(309)
(153)
(312)
(184)
63%
25%
12%
(191)
26%
73%
1%
(164)
(312)
42%
57%
0%
(191)
45%
55%
(166)
65%
14%
12%
4%
3%
1%
(192)
0%
10%
11%
8%
65%
56%
44%
72%
28%
(490)
25%
11%
13%
27%
100%
(162)
(508)
58%
22%
9%
8%
1%
1%
(168)
100%
65%
35%
1%
67%
33%
(311)
43%
41%
7%
7%
2%
1%
10%
17%
21%
20%
17%
10%
5%
43%
51%
7%
49%
51%
82%
7%
5%
4%
0%
1%
(444)
24%
28%
22%
14%
11%
0%
1%
40%
60%
1%
72%
28%
(261)
58%
21%
10%
8%
2%
1%
17%
30%
72%
28%
64%
36%
(333)
43%
33%
15%
6%
3%
1%
1%
62%
(123)
(269)
(347)
8%
20%
25%
16%
19%
12%
4%
3%
54%
45%
1%
64%
36%
(343)
61%
17%
12%
7%
3%
1%
(225)
20%
19%
20%
14%
17%
7%
4%
37%
57%
6%
68%
32%
(478)
57%
25%
10%
5%
2%
1%
(302)
19%
24%
24%
16%
12%
4%
1%
58%
40%
1%
65%
35%
(479)
59%
21%
11%
6%
2%
1%
(320)
20%
24%
22%
15%
14%
3%
2%
49%
47%
4%
67%
33%
(957)
White, not of Hispanic origin
Hispanic or Latino
Asian or Pacific Islander
Black, not of Hispanic origin
Mixed race
Native American
55 +
(272)
13%
2%
1%
21%
8%
9%
42%
(978)
Self/ Household member
Landlord/ Other
AGE
35-54
(350)
3%
20%
22%
20%
16%
14%
5%
3%
Own
Rent
Other
< 35
(350)
100%
13%
2%
1%
20%
9%
10%
42%
(857)
Under $25,000
$25,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $249,999
$250,000 and above
GENDER
Male
Female
(487)
(487)
38%
34%
36%
36%
26%
30%
(493)
(493)
(309)
57%
43%
(190)
53%
30%
7%
7%
1%
2%
(183)
57%
40%
4%
(183)
72%
28%
(310)
55%
25%
10%
8%
2%
1%
79%
16%
5%
86%
14%
(181)
61%
18%
11%
7%
2%
2%
66%
14%
15%
4%
2%
Page 99
RESPONDENT DEMOGRAPHICS
HOME OWNERSHIP
BASE
AGE
BASE
EDUCATION
BASE
HOUSEHOLD
INCOME
BASE
RESIDENCE
BASE
WATER BILL
PAYER
BASE
ETHNIC/
RACIAL
BACKGROUND
18-34
35-54
55 +
TOTAL
(973)
36%
36%
28%
(987)
Owner
(505)
24%
37%
39%
(524)
Other
(446)
48%
35%
17%
(449)
3%
2%
4%
1%
13%
2%
1%
20%
9%
10%
42%
9%
3%
0%
14%
10%
9%
53%
17%
2%
1%
27%
8%
10%
31%
11%
2%
1%
19%
9%
11%
46%
Grade school/ Some high
school
Completed high school
Some apprenticeship/ trades
Journey-Person certification
Some college
Completed college
Some university
Completed university
(857)
Under $25,000
$25,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $249,999
$250,000 and above
(445)
20%
22%
20%
16%
14%
5%
3%
(978)
Own
Rent
Other
54%
44%
3%
(977)
Self/ Household member
Landlord/ Other
(403)
9%
18%
19%
20%
19%
9%
5%
(526)
100%
(521)
(451)
(438)
68%
14%
11%
4%
2%
1%
Some
(368)
38%
36%
27%
(370)
Less
(313)
43%
35%
21%
(308)
Yes
(685)
32%
38%
30%
(701)
No
(261)
47%
31%
22%
(261)
6%
3%
2%
3%
3%
3%
3%
3%
16%
3%
14%
2%
0%
19%
10%
10%
42%
10%
5%
1%
22%
6%
9%
45%
9%
1%
1%
16%
10%
8%
52%
11%
3%
0%
21%
9%
8%
44%
18%
3%
1%
24%
8%
12%
30%
13%
2%
1%
20%
10%
9%
42%
13%
2%
1%
21%
7%
10%
43%
(593)
(232)
20%
21%
22%
15%
14%
5%
3%
(682)
42%
55%
3%
(386)
(565)
48%
29%
10%
9%
3%
1%
Great deal
(291)
26%
37%
37%
(309)
23%
25%
22%
13%
13%
3%
2%
73%
27%
TAKEN ACTION DUE
TO DROUGHT
Not reliable
(250)
36%
36%
28%
(256)
(388)
(556)
HEARD ABOUT H2O SITUATION
Reliable
(680)
37%
35%
28%
(690)
(348)
62%
36%
2%
43%
57%
SYSTEM RELIABILITY
22%
8%
9%
36%
18%
21%
19%
18%
14%
7%
3%
(557)
(444)
87%
13%
(507)
59%
21%
11%
6%
2%
1%
(499)
30%
27%
22%
12%
8%
1%
94%
6%
67%
33%
(957)
White, not of Hispanic origin
Hispanic or Latino
Asian or Pacific Islander
Black, not of Hispanic origin
Mixed race
Native American
ETHNIC BACKGROUND
Non-Hispanic
White
Other
(553)
(385)
26%
51%
35%
37%
39%
12%
(564)
(390)
(254)
54%
43%
3%
(681)
59%
41%
(392)
51%
26%
15%
6%
3%
(309)
(256)
Probe Research Inc.
San Diego County Water Issues Survey
March, 2014
(366)
(307)
(303)
(368)
(694)
(301)
(260)
(698)
44%
53%
3%
(258)
69%
31%
(683)
49%
25%
12%
8%
3%
2%
22%
23%
17%
17%
10%
8%
4%
58%
40%
2%
61%
39%
(301)
60%
20%
13%
5%
2%
0%
(233)
18%
23%
22%
16%
15%
4%
2%
42%
55%
4%
68%
32%
(360)
67%
18%
6%
5%
2%
1%
(609)
26%
27%
18%
15%
8%
4%
2%
55%
44%
2%
71%
29%
(296)
62%
17%
10%
6%
3%
2%
(263)
17%
23%
20%
15%
17%
5%
2%
65%
33%
2%
70%
30%
(248)
58%
23%
10%
6%
2%
1%
(330)
16%
16%
23%
18%
15%
7%
4%
57%
42%
2%
67%
33%
(669)
100%
(264)
19%
25%
18%
18%
11%
6%
3%
62%
38%
(251)
60%
23%
9%
4%
2%
1%
59%
16%
11%
11%
2%
1%
APPENDIX C:
TELEPHONE AND ONLINE COMPARATIVE RESULTS: NOTES ON A
BLENDED SAMPLE FOR THE 2014 WATER AUTHORITY
PUBLIC OPINION SURVEY
San Diego County Water Authority
2014 Water Issues Public Opinion Poll
Telephone and Online Comparative Results: Notes on a Blended
Sample for the 2014 Water Authority Public Opinion Survey
The results of the 2014 Water Authority Public Opinion Survey (n=1,000 San Diego County adults) is
comprised of independent telephone and online samples using a largely identical survey
questionnaire. These types of blended samples are commonplace in the social research industry and
two samples reveal highly consistent findings throughout the survey.
Where differences in results are apparent between the two samples, these are most often an artifact
of question structure. Structure-related variance between telephone and online samples is apparent
in some instances where response lists are provided only to online respondents and not to telephone
respondents. Telephone interviewers are trained to elicit a response in live interviews and the use of
unobtrusive conversational probing is the time-tested approach used to gather this data. Online
respondents, on the other hand, are sometimes presented with lists of potential responses that may
also include some kind of “unsure” option (telephone respondents can also register uncertainty but
are not explicitly presented with this option). So where variance occurs between the two samples,
this is almost always a result of these structural realities.
In the interest of “apples to apples” comparative accuracy, the results below are presented with the
“unsures” removed in both samples where this was appropriate. Because of the presentation of “net”
results for these comparisons, figures presented in this comparative analysis may not directly
correspond with the figures appearing in the final report. This is because final numbers include
“unsure” results.
Below is a selected summary of comparative results starting with areas with strong inter-sample
consistency. Later we will review some questions where there is less consistency and discuss the
potential implications of these variances.
Respondent Demographics:
A good place to begin this analysis of results across the two samples is gleaned from the
demographic questions that appear near the end of the survey. Comparing the demographics of
respondents across the two samples provides reassurances that the distribution of known
demographic variables within the larger County population has been accurately reflected. For
example, the table below shows some of the key demographic variables across the two samples.
TABLE 1: TELEPHONE AND ONLINE DEMOGRAPHIC DISTRIBUTION
Resident Tenure
1 - 5 years
6 - 10 years
10+ years
Home Ownership
Own
Rent
Income
less than $25K
$25K - $49K
$50K - $74K
$75K - $99K
$100K +
Total SD County
(n=1,000)
Telephone
(n=500)
Online
(n=500)
12%
10%
77%
13%
11%
76%
12%
9%
79%
54%
44%
52%
46%
55%
41%
20%
22%
20%
16%
22%
19%
24%
22%
13%
22%
20%
21%
19%
19%
21%
Gender or age is not shown as these variables were utilized for statistical weighting.
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San Diego County Water Authority
2014 Water Issues Public Opinion Poll
General Issues:
San Diegans point to a struggling economy and current water supply (drought issues) as their two
most pressing community concerns when asked on a “top-of-mind” basis. The results across the two
samples appear directly below:
Telephone
(n=500)
Online
(n=500)
Poor economy
23%
24%
Drought
20%
15%

On the levels of public support for Water Authority’s diversity strategy, those strongly and
moderately supporting this plan align perfectly at 87%.

Public estimations of the reliability of the county’s water supplies also align across the two
samples with 77% of telephone respondents agreeing this is very or somewhat reliable
compared with 70% for the online population.

Around one-third of San Diego County adults have heard about the lawsuit against the MWD
(33% telephone, versus 29% online).

Highly comparable numbers agree the Bay-Delta has become a less reliable water source for
San Diego (83% telephone, versus 78% online) and that the delta remains important for San
Diego’s future (85% telephone, versus 77% online).
Drought and Conservation Issues:

Public awareness of the drought is also similar across the two populations with 69 percent of
telephone respondents reporting hearing information about the drought compared with 73
percent among online respondents.
More than seven-in-ten telephone and online respondents (74%, versus 71%) report having taken
measures in response to the drought. Actions taken include:
Telephone
(n=500)
Online
(n=500)
Shorter showers
33%
39%
Reduce water use (general)
33%
32%
Reduce outdoor watering
31%
33%
On an aided basis, close alignment across the two samples is apparent on most conservation fronts.
Telephone
(n=500)
Online
(n=500)
Wait for full load
84%
82%
Water garden at night
73%
71%
Avoid running taps
69%
71%
Limit shower time
43%
40%
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San Diego County Water Authority
2014 Water Issues Public Opinion Poll
Large Item Bank:
There is excellent alignment across the two samples on the large and wide-ranging item bank on the
Water Authority survey.
VIEWS & BEHAVIORS TOWARD SD COUNTY WATER SUPPLIES
Telephone
(n=500)
Online
(n=500)
Water supply good for healthy economy
88%
85%
Civic responsibility
88%
80%
Reliable water supply essential to quality of life
85%
83%
Local farmers important contributors to local economy
78%
81%
Concern for local water supply due to drought
76%
74%
Trust agencies to declare mandatory restrictions
57%
54%
Water bill is understandable
63%
57%
Know where to find water conserving info
58%
52%
Could conserve more at home
55%
54%
Trust regional/local agencies re: long-term water supply
50%
51%
Understand ways to enhance reliability of supplies
50%
46%
Support all efforts to go above and beyond
45%
49%
Necessary additional water rate increases
37%
34%
Areas of Variation Between Samples:
As mentioned above, most differences that exist between the two samples are the product of
question structure and, specifically, whether or not items are presented as “open-ends” or whether or
not “unsure” is provided to one sample (online) and not the other (telephone).
A good example of incompatible question structure can be found in the items related to information
categories and channels used and preferred (Questions 16 to 19 on the online survey). Here the
online respondents were provided lists of potential responses while the telephone folks were asked to
volunteer responses (an aided list would have been excessively long on the telephone). And while
the structure variation renders comparisons across the two samples impossible, the differences
observed could suggest that each of these populations could best be engaged via a customized
communications strategy. For example, although both samples seem to rely on two principal sources
for important community news – TV newscasts (44% telephone, versus 42% online) and internet
news sites (27% telephone, versus 23% online), online respondents express far greater interest
receiving water-related facts or announcements via their water bill (50%, versus only 5% among
telephone respondents) or TV ads (42% online, versus 11% telephone).
Similarly, on the questions regarding demand for specific tap water information, the telephone people
were more likely to ask for facts about water quality (62%, versus 53% online) and much less likely to
be seeking information about water quality improvement efforts (37%, versus 3% telephone) or facts
related to the availability for future water supplies (27%, versus 3% telephone). Again, this variance
can be attributed to the aided versus unaided question structure.
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San Diego County Water Authority
2014 Water Issues Public Opinion Poll
There are additional instances where responses across the two samples vary but, even in these
cases, the overall sentiment registered remains consistent. For example, online respondents are
slightly more likely than their telephone counterparts to suggest their water costs more than it should
(65%, versus 56% telephone).
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