coverstory | TOP 100 The end of the Tunnel 30 H A R D WA R E M E R C H A N D I S I N G July/August 2010 W Photo: Pierre Charbonneau inston Churchill once famously said, “If you’re going through hell, keep going,” and you couldn’t find a more apt mantra for retailers in the hardware/home improvement business in 2009. With the economies of North America and the world still struggling to regain traction following the worst recession since the 1930s, last year proved to be a study in persistence for businesses large and small. Although 2009 ended with the economy on the upswing, and 2010 is shaping up to be very much a recovery year, last year began with prospects for the hardware/home improvement industry, and the overall economy, looking decidedly bleak. According to Statistics Canada, steady growth in retail sales the first three quarters of 2008 were followed by a sharp 8.7 per cent drop in the fourth quarter as the recession finally began to take hold in this country. In the hardware/home improvement industry specifically, StatsCan showed sales for building and outdoor supply stores and home centres and hardware stores either flat or up slightly in every month in 2008 except December, when sales for those two retailer categories dropped 5.6 and 6.8 per cent respectively. The December numbers signaled the beginning of a negative trend that would last almost an entire year. The most striking feature of the results found in this year’s Top 100 Report is the virtual across-the-board decline in sales for retailers, buying groups and distributors in 2009. However, when viewed in conjunction with month-by-month and year-over-year general retail sales and category specific sales figures from StatsCan, a negative result in the face of last year’s economic climate was really just par for the course. Overall, we estimate that the Canadian hardware/home improvement retailing industry contracted in 2009 by around 5.3 per cent, reaching a total sales volume of some $39-billion. Although the Home Renovation Tax Credit, introduced in February 2009 in the federal budget, did provide some incentive for consumers and a useful sales tool for retailers, it couldn’t immediately reverse a downward trend that had been taking shape for months beforehand. In fact, it was not until October 2009 that even one of the three industry-specific sub-categories tracked by StatsCan—building and outdoor home supplies stores, home centres and hardware stores, specialized building materials and garden stores—posted a positive year-over-year sales number. It was December before all three categories were showing year-over-year growth again. There were exceptions to the rule, of course. Lowe’s Canada had a huge growth year in 2009, adding nine more big box warehouse stores to its rapidly growing roster of Ontario locations. Lowe’s had 16 stores in operation at the end of 2009, and the company will finally cut the ribbon on its first locations outside of Ontario this year. That rapid expansion pushed Lowe’s onto our list of the Top 20 Retailers & Buying Groups for the first time this year, and into the top 10 on our list of the Top 50 Dealers and Retail Chains. As Lowe’s continues to add stores in 2010, one has to start wondering where all that market share is going to come from. —Ed. As the global recession finally hits bottom, retailers begin the long climb back Compiled by John Caulfield, Frank Condron and Stephen Payne July/August 2010 HARDWARE MERCHANDISING 31 Embarking on a New World Canada’s largest retailer moves into phase two of its growth strategy 1. RONA Boucherville, Que. 2009 Retail Sales: $6-billion Points of Sale: 686 T his spring, RONA’s CEO Robert Dutton sought to assure jittery shareholders that their company had “staying power,” and would continue to prepare for future growth regardless of market conditions. RONA celebrated its 70th anniversary in 2009, which, in retrospect, could prove to be a transitional year for Canada’s largest home-improvement retailer and distributor. Perhaps understandably given the economic climate last year, RONA’s numbers for 2009 were far from good: the company’s consolidated revenue was off by 4.4 per cent to $4.68-billion (this figure does not include retail sales from independent affiliates - ed.), its same- 32 H A R D WA R E M E R C H A N D I S I N G store sales were down 4.8 per cent and its net income dropped 11.6 per cent to $138.3-million. Still, that financial performance was a marked improvement over 2008, thanks in large part to RONA’s Productivity, Efficiency and Profitability (PEP) strategic plan, launched in 2008, which focused on reducing inventory levels and operating costs to achieve stronger gross margins. RONA’s officers say their company is ready to pursue expansion more aggressively. On January 25, 2010, RONA’s fiveyear strategic plan shifted gears into what it’s calling its “New World” phase, which over the next two years would place “renewed emphasis on growth” in both its new and existing stores. RONA’s goal is to increase its market share of Canada’s homeimprovement sales, at 17.5 per cent in 2009, to 20 per cent by 2011. And it certainly got off to a good start in the first three months of 2010, when revenue rose 12.5 per cent to $951.4million, same-store sales jumped 10.8 per cent, and net income tipped north of $3-million, compared to a $2.5-million loss in the same quarter in 2008. July/August 2010 coverstory | TOP 100 Throughout 2009 and into this year, RONA—as much as any of its competitors—has hitched its wagon to the green movement as a marketing vehicle. In February 2009, it expanded its recycling program beyond paint to include the in-store collection of batteries and other hazardous household waste. The following month, it launched a new advertising campaign with the theme “Do it Right,” which RONA is using to demonstrate its industry leadership, particularly in the area of sustainable development and eco-friendly products. By May, the company had come out with 50 new items under its ECO brand, with the goal to reach 250 by 2011. In July, its stores stopped selling synthetic pesticides for household use. And in September, RONA RONA sales by year (in billions) 6.3 6.0 6 5 6.3 5.75 5.0 4 3 2 1 0 2005 July/August 2010 2006 2007 2008 2009 singled out five stores that would offer softwood lumber certified by the Forest Stewardship Council (FSC). Its goal is for FSCcertified wood products to represent 25 per cent of all stores’ building materials inventory by 2012. Dutton identified two “first pillars” of RONA’s New World strategy. One was the launch, last November, of Studio by RONA, a new deco-renovation specialty store concept. The company touted Studio as the first of its kind to provide a retail solution for three customer groups: consumers (especially women shoppers), designers and professional painters. Three Montreal-area stores invested around $1.5 million each to install the Studio concept, which RONA is banking on to increase its share of Canada’s $2-billion retail paint market. (The company is vague about the timetable for Studio’s rollout, except that it will be added to stores in Ontario and Western Canada over the next two years.) The second “pillar” is aimed at attracting next-generation entrepreneurs to become storeowners. To that end, RONA announced in December that it would invest $100-million over the next decade on succession plans and the development of young dealers. The success of RONA’s New World strategy hinges on several assumptions: that the company’s same-store sales will increase by between 2 per cent and 2.5 per cent annually; that the penetration of RONA’s private label and controlled brands will grow to 24 per cent from 19 per cent; that its retail sales from new recruits will add $100-million to $150-million in sales annually; and that another $80-million in sales will be reaped from new store construction and the relocation or expansion of existing stores, as well as future acquisitions. On that last point, RONA acquired two companies between March 2009 and March 2010: Bishop’s Building Center in Bay Roberts, Nfld., which it folded into its Chester Dawe banner; and, through its Noble Trade commercial division, the assets of Plomberie Payette & Perreault, a specialized plumbing wholesaler. Still, store additions and renovations by RONA and its dealermembers were relatively few last year. In early 2009, RONA renovated two Réno-Dépôt big boxes in Quebec—at a cost of $2-million for each unit—with that banner’s latest format. It opened a new 130,000-sq.-ft., $20-million Réno-Dépôt in LaSalle, Que., in April 2009, which replaced an older store. A 51,500-sq.-ft. Totem Building Supplies outlet opened in Strathmore, Alta., in August. Also, a smattering of RONA dealers in the West opened “proximity”-style stores, which bring big-box features—such as higher racking and product boutiques—to a smaller-size retail footprint. In addition, RONA signed 14 independent dealer-owners in 2009, adding $30-million in annual retail sales to the company’s network. Dutton told analysts in May that Ontario and the West “would be our playground” for expansion and dealer recruitment going forward. But Claude Guevin, RONA’s CFO, also stated that, at least for 2010, the company’s plans to expand in Ontario will skirt the Greater Toronto Area, where its market share is less than 13 per cent and The Home Depot and Canadian Tire dominate. —John Caulfield HARDWARE MERCHANDISING 33 Smartening Up The retail giant has big plans to expand its latest store redesign concept 2. Canadian Tire Toronto, Ont. 2009 Retail Sales*: $5.59-billion Points of Sale: 488 (*estimated home and leisure sales only) I n April, Canadian Tire unveiled its latest strategy for growth over the next three to five years. The Toronto-based retail giant had just completed its first quarter of 2010, which bounced back positively from a year in 2009 when sales from its Canadian Tire and PartSource outlets dipped by just under three per cent to $7.41-billion, and their adjusted net earnings declined 3.7 per cent to $265.4-million. 34 H A R D WA R E M E R C H A N D I S I N G In a soft economic environment, last year’s performance could be declared a victory and validation of Canadian Tire’s ongoing efforts to refurbish and upgrade its stores across Canada with fresher displays, merchandise and services. “We ended 2009 in one of our strongest financial positions in the last decade,” proclaimed the retailer’s president and CEO Stephen Wetmore. He added that the company is now focused “on improving returns on retail assets and growing free cash flow.” The company’s strategy aims for three per cent to five per cent revenue growth per year, and revolves around expanding its business through its existing stores, thereby capping annual capital expenditures at their current levels of around $290-million. The centerpiece of this plan is the rollout of the company’s “Smart Store” concept, which Canadian Tire introduced in 2008 and for which it received the Retail Council of Canada’s 2009 Excellence in Retailing Award. July/August 2010 coverstory | TOP 100 The Smart Store, which replaces Canadian Tire’s seven-yearold Concept 20/20 store concept, features new presentations and a combination of updated category adjacencies. Departments that get more space in Smart stores include automotive, sporting goods and tools. The racetrack aisle format has higher walls and ceilings and also features product boutiques, as well as more customer service desks and informational kiosks. Some stores include Mark’s Work Wearhouses. The initial two Smart Stores—in Welland and Orleans, Ont.—were the company’s first to carry grocery items. Canadian Tire refined its Smart store concept last year before retrofitting 25 outlets, and replacing one, with the format. The company also opened three stores with its Small Market concept, which reduces its store footprint to between 14,000 and 18,000 square feet. Canadian Tire is attempting to use this format to expand into secondary markets as part of its five-year growth strategy, albeit to a lesser degree than Smart. The company plans to retrofit 60 stores to the Smart format in 2010. The Smart and Small Market concepts reinforce Canadian Tire’s “core brand” strengths, manifested in the retailer’s marketshare leadership in 17 of its 20 top-selling product categories. The company is also expanding its focus on categories such as outdoor living and exercise, pet supplies and household Canadian Tire sales by year (in billions) 6 (estimated home & leisure sales only) 5.2 5 5.6 5.6 2008 2009 5.4 4.8 4 3 2 1 0 2005 July/August 2010 2006 2007 consumables, even as it attempts to recapture lost ground in consumer electronics. And in January 2010, Canadian Tire launched an interactive website to offer customers products and tips about storage and organization. In the first month of that launch, professional organizer Clare Kumar answered questions that customers posted online. Wetmore has stated previously that his personal mandate is to burnish Canadian Tire’s image for customer service in all 488 of its stores. His unspoken reasoning is that contented customers buy more products, and getting shoppers to spend more during every visit is critical to Canadian Tire’s growth plans, especially when cash-strapped shoppers are making smaller, less-expensive home repair purchases. In May 2009, the retailer introduced a month-long savings program that provided rebates ranging from $25 to $150 in Canadian Tire gift cards for purchases of at least $199 up to $499. The tagline for this promotion was “Small Jobs, Big Returns.” In December, the retailer reaffirmed its iconic Canadian Tire Money loyalty program with a limited-edition coin, equal to one dollar in value, which customers receive when they spend $25 or more. Mike Arnett, president of Canadian Tire Retail, disclosed late last year that the company would re-launch its loyalty program (which has been around since 1958) with new twists in the spring of 2010. In the summer of 2009, Canadian Tire opened a 1.5 millionsq.-ft. distribution center in Coteau du Lac, Que., outside of Montreal, in order to better support its retail operations. This state-of-the-art facility can process up to 55 million cubic feet of throughput from more than 1,000 suppliers. The facility is supplying 94 Canadian Tire stores in Quebec as well as stores in Ontario and Atlantic Canada. In November, the company revealed that it would inject greater centralization into its departments for finance, human resources, information technology, government relations, legal and real estate. Michael Medline, a nine-year company veteran, was named to head up Automotive and Dealer Relations, while former CFO Huw Thomas now oversees Financial Strategy and Performance. All of Canadian Tire’s financial operations fall under Marco Marrone, and Dean McCann was appointed president of Canadian Tire Financial Services. Credit cards are the lifeblood of Canadian Tire’s Financial Services arm. In July of 2009, the company rolled out new point-of-sale terminals compatible with its latest credit-card technology. The retailer aggressively targeted new credit customers. It introduced a card aimed at young professionals, for example. Another card, called “Go Play,” donated a portion of every purchase to local sports organizations and to Jumpstart, a program the retailer sponsors to help kids in financial need participate in sports. But weak economic conditions took its toll on Canadian Tire’s already broad exposure in this plastic arena: Last year the company incurred a significant increase in credit card losses, which its officers blamed for the corporation’s 12.2 percent decline in adjusted net earnings. —JC HARDWARE MERCHANDISING 35 Supply-chain Surge Rapid Deployment Centres are a key to profitibility in 2009 and beyond 3. The Home Depot Canada Toronto, Ont. 2009 Retail Sales: $5.5-billion Points of Sale: 178 W ith sales still slumping, The Home Depot has turned inward in search of revenue growth. Through much of 2009 and the first months of 2010, the Atlanta-based home improvement retailing giant continued its shift towards an operational strategy that leans heavily on technology and an internal distribution network to manage its inventory and make its stores more productive. And the company’s Canadian division, whose business sagged in the second half of 2009, is a vital starting point for several of Depot’s initiatives. After a miserable 2008, during which its earnings sank by nearly 49 per cent, The Home Depot had little choice but to make dramatic changes. That became evident in the first few months of 2009, when it discontinued its longtime sponsorship of the 36 H A R D WA R E M E R C H A N D I S I N G Olympic Games and closed its remaining 34 Expo Design Centers, two design centers, seven bath remodeling showrooms, and five Yardbirds lumberyards. The company took a US$532-million hit on its balance sheet to cover the impact of those closings. The Depot was returning to its roots, with a renewed emphasis on customer service and a new ad slogan—–“More Saving. More Doing.”—that stressed value and encouraged shoppers to engage in home-improvement projects again. Rebuilding its image, in fact, took center stage, as Depot fine-tuned its marketing around specific shopper groups like women, Hispanics and (in Canada) Chinese. In November, the company entered into an alliance with Martha Stewart Living to develop a line of branded merchandise under the doyenne’s name. And Depot illustrated its environmental stewardship by noting that from 2004 through the first quarter of 2010 its stores had reduced their energy consumption by 16 per cent. In April 2009, the company hired new employees for the first time in four years. By June, the Depot had added between 300 and 400 man-hours per store per week, so that it had the right number of associates on its sales floor during peak selling periods. It also rolled out a training program for its installed sales associates who go to customers’ houses. July/August 2010 coverstory | TOP 100 One of Depot’s goals is to improve store productivity to around US$375 per square foot (from US$270 in mid-2009). Selling projects is a key to that productivity, but so far the economic and housing recessions in the U.S. have thwarted these efforts. In the first three months of fiscal 2010, ending May 2, Depot reported that customer purchases of US$900 or more— which typically account for 20 per cent of the retailer’s annual The Home Depot Canada sales by year (estimated, in billions) 6.0 6 6.04 5.7 5.5 5.5 5 4 3 2 1 0 2005 July/August 2010 2006 2007 2008 2009 revenue—were off 1.4 per cent And while its business with remodeling contractors—which historically has been 30 per cent of annual revenue—is improving, that segment is still generating negative comp-store sales. In 2009, Home Depot’s sales overall were down 7.2 per cent to US$66.2-billion and its comp-store sales were off by 6.6 per cent. The company opened only 13 stores in 2009, three of them in Canada. The good news was Depot’s net income, which rose 17.7 per cent to US$2.7-billion. Company officials are convinced that future profitability hinges on better management of the stores’ inventory through massive Rapid Deployment Centers (RDCs), and on using computer-enhanced tools to determine what those inventory levels should be. Depot reduced its inventory by US$1.2-billion in 2009, and relieved store employees of inventory management by shifting those responsibilities to the RDCs, which are set up to deliver product in a timely and efficient manner. During the first quarter of 2010, the company opened its 13th RDC in Columbia, S.C. The RDCs now handle 70 per cent of its U.S. stores’ inventory, and will handle 100 per cent by year’s end. As its RDCs manage more of Depot’s inventory, the company also has brought its instore merchandising services back in-house, which will require the hiring of between 1,000 and 1,400 people for its Merchandising Execution Team, or MET. The Canadian division recently formed its own Merchandising Operations and Strategy Team to improve the productivity of the division’s product assortments. Systems improvements are receiving a far bigger share of Depot’s capital expenditures, which hit US$1-billion in 2009 and are budgeted for US$1.25 billion in 2010. For example, in January 2010, Depot said it would invest US$60-million for 10,000 portable scanners that allow store employees to track inventory. In Canada last year, the company installed a new Enterprise Resource Planning system called SAP (for Systems, Applications, and Products in Data Processing) to analyze and refine its stores’ planograms with an eye towards increasing turnover. Craig Menear, Depot’s executive vice-president, recently told analysts that merchandising and forecasting tools like SAP would be used even more widely going forward, and that the “next step” would be “space-planning integration,” to determine how much shelf space a product or category gets in a given store based on sales velocity. “We want to get the right amount of products into the right stores,” he said. Frank Blake, Depot’s chairman and CEO, sees 2010 as a “transitional year” for his company. During the first quarter, it eliminated 900 jobs by consolidating its human resources, real estate and store construction functions. And some of the changes Depot began executing last year seem to be bearing fruit, as its first-quarter sales rose by 4.3 per cent to US$16.9-billion, and its net income increased by 41.1 per cent to US$725-million. The Canadian stores enjoyed positive comps, and Depot as a whole saw its first quarterly comp gains since the fourth quarter of 2005. —JC HARDWARE MERCHANDISING 37 coverstory | TOP 100 Weathering the Storm What recession? Just ask Home Hardware’s 1,000-plus dealers? 4. Home Hardware Stores Ltd. St. Jacobs, Ont. 2009 Retail Sales: $4.85-billion Points of Sale: 1,063 W hen it came to recounting Home Hardware Stores’ performance in 2009, CEO Paul Straus could barely contain his glee. Speaking at Home Hardware’s Spring Market in St. Jacobs, Ont. this past April, Straus told dealers that the buying group had “the best results in the history of our company” in 2009. Not bad for a recession. To help celebrate its 45th anniversary in business, Home added 47 new dealers as members in 2009. Another dozen dealers were added through the first four months of 2010, bringing the group’s current roster close to 1,100. The buying group continued to raise the profile of its brand last year by increasing its ad budget by 20 per cent, and its profit sharing allotment in 2009 rose by nearly ten per cent. And while dealer-members’ retail sales actually receded by 1.4 per cent last year, Straus— who in April assumed the presidency of the co-op following the retirement of its cofounder Walter Hackborn—remained confident that Home’s independent dealer network was in the best competitive position to grow its business in the coming years. Building on what had been a relatively strong 2008, Home Hardware invested in its operations and dealer base last year. The fact many of its dealers serve smaller, rural communities across Canada turned out to be a plus for the group because those markets were generally less impacted by the economic and housing turmoil that pounded dealers in urban areas. A poll that Home conducted of its dealers’ pro customers early in the year found that 86 per cent of respondents felt that 2009 would be as good or better than 2008 for their businesses. Clearly, the success of the federal Home Renovation Tax Credit certainly contributed to the pros’ mindsets. “We’re getting through the doom and gloom,” said Bill Ferguson, Home’s dealer support manager, commenting on how dealers and their customers were faring in the face of so much negativity last year. Home Hardware continued to stress its stores’ product assortments and customer service in 2009, which are embodied in the co-op’s latest marketing tagline “Home Owners Helping Homeowners.” And to help its dealers live up to the hype, 38 H A R D WA R E M E R C H A N D I S I N G Home Hardware rolled out or expanded a number of programs in 2009 and the first months of 2010. Of particular note has been the greater attention the co-op has been paying to expand its Beauti-Tone paint brand’s market penetration. Paint matching and colours are now part of Home’s enhanced DIY project planning software, and Beauti-Tone now markets a line of VOC-free paint under Home’s eco-friendly Natura label. The company is also adding 55,000 square feet to its 178,000-sq.-ft. paint factory in Burford, Ont. In addition, the co-op recently struck a strategic alliance with Style at Home magazine to develop Style at Home colors in 10 palettes exclusively for Beauti-Tone, which itself now offers a new look to its higher-end Designer Series, a move supported by paint seminars conducted across Canada by 720 of the paint division’s staff. Home also expects Beauti-Tone to benefit from the partnership the co-op recently entered into with fashion designer Simon Chang, who is lending his name to a collection of paint colors. The deal with Chang is one of several strategic alliances that Home has cultivated over the past several months. In March 2009, it struck a cross-marketing deal with Toyota Canada, whose vehicles are now being featured at Home’s “Tough as Nails” contractor events. In June, Home and Toyota conducted a sweepstakes promotion whose winners received a 2009 Toyota RAV4. If that wasn’t enough, Food Network celebrity chef Anna Olson is now doubling as Home’s Kitchen Expert and a representative of the co-op’s kitchenwares department. Last fall, she was the face of a sweepstakes promotion called “Home Hardware $50,000 Dream Kitchen Makeover,” whose primary purpose was to showcase Home’s stores as destinations for kitchen and housewares products. Home is also making greater use of its gardening expert, Mark Cullen, who lent his name in an accreditation program for garden centers within Home’s dealer network. Last summer, Cullen offered tips to customers about how they can save water in their gardens with products available in Home’s stores. Home’s dealer-members are also helping themselves to capture more business. The co-op estimates that more than half of its 1,063 dealers have adopted its store design and signage program, which targets female shoppers. In May 2009, a dealer opened what is generally believed to be the largest Home Hardware in the country to date. Located in Gananoque, Ont., this Home Hardware Building Centre has 55,000 square feet of retail space, a 20,000-sq.-ft. drive-through lumberyard, and an 11,500-sq.-ft. Home Furniture outlet. A month earlier, another dealer opened a 45,000-sq.-ft. Home Hardware in Picton, Ont. —JC July/August 2010 coverstory | TOP 100 Pro or ACE banners), hiring, in late 2008, key members of the former PRO Retail Services team and setting up a special Montreal office for the purpose. A number of dealers have switched to ACE, with TIM-BR MART’s assistance, on the hardware side. In Western Canada, TIM-BR MART struck a deal last year with the B.C.-based IRLY buying group. Under the terms of that arrangement, IRLY’s approximately 50 members benefit from TIMBR MART’s buying power, while TIM-BR MART members in the region benefit from IRLY’s distribution system in the province. Finally, it appears that TIM-BR MART will go ahead with plans for its own buying show, the first in its history, in the spring of 2011, at a location yet to be announced. —Stephen Payne 6. INDEPENDENT LUMBER DEALERS COOPERATIVE (ILDC) Ajax, Ont. 2009 Retail Sales: $1.7-billion (est.) Points of Sale: 135 5. TIM-BR-MART Calgary, Alta. 2009 Retail Sales: $3.0-billion Points of Sale: 740 In the past five years, no LBM buying group in Canada has struck as many new alliances, or expanded further afield, than TIM-BR MART. It has quadrupled its member base since 2005, mostly by absorbing or forming alliances with other groups. During that time, it has roughly tripled what it can claim as its members’ retail (i.e., sales to end users) volumes. The biggest leap in TIM-BR MART’s growth occurred in 2005 when it merged with the former Homecare in Ontario (later, TimBR Mart Ontario) before, shortly thereafter, picking up at least twothirds of the members of AWARD in Atlantic Canada when that group went defunct. Then, in 2006, TIM-BR MART buttressed its presence in Quebec by signing an alliance with Groupe Matplus, an LBM group that had evolved out of the member base of Servimat, the LBM group formerly associated with Sodisco-Howden. TIM-BR MART has, since absorbing all these new points-ofsale into its group, begun to address some of the operational and marketing challenges that had been hampering these dealers for many years. For example, it has begun to address the hardware distribution issue, always a thorn in the side for LBM dealers who want to expand their front ends but don’t belong to distributing wholesaler groups (like Home Hardware, for example). To that end, TIM-BR MART has begun to work closely with CanWel Hardware to develop preferred assortments for its members. To facilitate this, TIM-BR MART announced, last August, the creation of its first-ever full hardware buying team. Also on the hardware program side, TIM-BR MART has accepted the challenge of providing merchandising and marketing services to its Quebec Matplus members (many of them flying the 40 H A R D WA R E M E R C H A N D I S I N G For a number of years it looked as if the ILDC would continue to erode in both membership numbers and buying volumes, as its (typically) large, family-owned regional chains were bought out by corporate competitors or went their own way. Between 2001 and 2008, ILDC lost such heavyweight chains as Revy (to RONA in 2001), Totem (to RONA in 2005), Matériaux Coupal (to RONA in 2006), Canac-Marquis Grenier (which left the group to buy independently in 2007) and Potvin & Bouchard (bought out by BMR-affiliated investors in 2008). In January of last year, however, ILDC reversed that trend dramatically when it helped to create a new umbrella buying entity with sales of $4.5-billion and a point-of-sale count of over 1,000. It did this by welcoming into its fold as members four new groups: Delroc, Sexton, Federated Co-ops and La Coop federee de Quebec. The increases in buying power and geographic positioning appear to have reinvigorated the ILDC. (Editor’s note: Since those four “new” ILDC partners are separately listed and described in the Top 100, we have listed the ILDC’s retail sales volume, above, taking into account just the original core members who do not have their own separate write-ups.) The ILDC is a venerable group, founded in 1964, whose membership roster has often read like a Who’s Who of the most powerful lumberyard families in Canada. This is not to say that other buying groups don’t have powerful family members with multiple outlets, but the ILDC, for many years, has certainly had a far higher average member revenue base, with a higher number of average locations per member, than any other Canadian buying group. Any buying group that includes such giant presences as Irving-owned Kent Building Supplies (now at 34 locations and an estimated $400-million-plus in retail sales), Quebec’s powerful Patrick Morin chain (13 locations and more than $100-million in retail sales) and Ontario’s Turkstra Lumber (12 locations and some $80-million at July/August 2010 coverstory | TOP 100 retail), to name just three ILDC members, is going to have the full attention of vendors during its annual negotiations. On the topic of Quebec, ILDC has taken a small step to begin to replace some of the huge volume that departed when Canac left the fold. Effective Jan. 1 of this year, Lebevre & Benoit, an independent, family-owned dealer in Laval, Que. jointed the group. Lebevre & Benoit has two locations and does a strong business with contractors and builders. —SP 7. SEXTON GROUP Winnipeg, Manitoba 2009 Retail Sales: $1.3-billion (est.) Points of Sale: 285 With building supply prices deflating across the country during last year’s recession, most Canadian LBM buying groups saw a hit to their members’ sales in 2009, and the Sexton Group was no exception. Speaking to the Hardlines news service in February, Steve Buckle, vice-president of the group, said that member yards’ sales were off as much as 15 per cent, citing lower prices for gypsum, roofing and other products, which plunged some eight per cent. Dealers in urban centres, he said, were especially hard hit by decreased consumer demand. This isn’t the first time the Sexton Group and its diversified dealer base has battled through economic downturns. The group itself was founded by GSD dealer Ken Sexton (Kenroc) in 1985, exactly at a time when the Canadian economy was beginning to turn sour again just three years after the 1981-2 recession that was the worst since the Second World War. Then, five years after Sexton was founded, the 1990 recession took a similar bite out of the building supply industry. Back then, Sexton found the tougher times allowed it to recruit new members. Today, however, Sexton is a more mature group as it celebrates its 25th anniversary. Although it has lost about as many former dealers as it has gained in recent years (with the exception of a block of 35 former Allroc dealers that came aboard in 2005), expansion remains very much on Sexton’s agenda, July/August 2010 Buckle says. Ontario and Atlantic Canada seem to hold the best prospects for Sexton to grow, since the group remains more thinly represented there than it is in Western Canada. One recent addition to Sexton’s roster was the recruiting, in February of this year, of Feldman Lumber, a Timmins, Ont. dealer that has been run by the Feldman family since 1912. Feldman Lumber was flying the RONA banner in recent years, after stints with Castle Building Centres Group and, before that, the ILDC, of which it was a founding member. Feldman had recently built a new store to serve as the flagship of a $16-million commercial development that also includes residential units. Sexton itself joined the ILDC in January of 2009 in order to pool its LBM purchases more effectively. —SP 8. GROUPE BMR Longueuil, Que. 2009 Retail Sales: $1.2-billion (est.) Points of Sale: 183 Quebec’s No. 2-ranked hardware and building materials banner continued to expand both its offerings and its dealer network during the 2009 recession. Warren Buffett’s famous maxim, that it’s best to be “greedy when other people are fearful, and fearful when other people are greedy,” is an oft-quoted recessionary strategy for any well-run business. BMR is a case in point. Two years ago, with the recession already well underway south of the border and clearly heading north, BMR decided to be proactive, launching a specialty hardware banner, which helped it to sign about a dozen new dealers in Atlantic Canada and Ontario. Last year, BMR continued to add to its hardware store roster, signing Paint & Flooring Warehouse in Mississauga, Ont., H&T Hardware in Perth-Andover, N.B., and Emile Charette & Son in Gatineau, Que. BMR also recruited building supply stores in Iles de la Madeleine and Grand-Rivière, Que. last summer. Three additional Quebec dealers, in Chicoutimi, Yamaska West and La Minerve, Que. have come on board this spring. So far in 2010, BMR has made significant additions to its product offerings. In February, it launched a farm hardware department called Agrizone; it features 1,300 products, including greases, lubricants, work clothes and boots, as well as farm fences and implements. This new department appears to be a strategy to help BMR compete against agro specialists such as La Coop fédérée de Québec, which, in its turn, has been increasing its offerings in the hardware and building supply categories. In March of this year, BMR launched its own rewards card: The 360 BMR Reward program is targeted at both consumers and contractors. In a partnership with Transat Holidays and Nolitours, cardholders can exchange their BMR points for travel credits to holiday destinations in both the Americas and Europe, as well as cruises. And finally, BMR is also getting into the “home staging” business, in which a homeowner specially decorates and furnishes HARDWARE MERCHANDISING 41 coverstory | TOP 100 a home to facilitate its sale. The company has teamed up with France Arcand, a columnist and popular decor TV show host in Quebec, who has trained more than 100 BMR store staff to help their customers make their homes more fashionable. Some 40 BMR stores have signed up for the innovative program. —SP 9. CASTLE BUILDING CENTRES GROUP Mississauga, Ont. 2009 Retail Sales: $1.03-billion (est.) Points of Sale: 226 Founded in Newmarket, Ont. in 1963 as BOLD Lumber (Buying Organization for Lumber Dealers), today’s Castle Building Centres Group has stayed true to its original, no-frills, purchasingoriented mandate. In fact, at a Hardlines breakfast presentation near Toronto last November, company president Ken Jenkins made some pointed comments about the brand- and distribution-driven competitors that have targeted Castle members for recruitment in recent years: “They’ve morphed into marketing machines, advertising machines and sponsorship machines,” Jenkins said. “It’s up to me to educate my members on what drives those business models and make my members understand the cost that goes along with that.” In contrast, Jenkins describes Castle as a “buying machine.” But while other buying-oriented LBM groups in Canada have tended to coalesce into larger buying entities in recent years (such as the ILDC joining forces with four other large buying groups 18 months ago), Castle has chosen to avoid such new alliances since Jenkins, a former CGC executive, joined the group three years ago. Jenkins was joined shortly thereafter by a new VP, James Jones, who previous worked for RONA, Reno-Depot and Lansing. Instead of joining up with other groups, Castle has, under Jenkins and Jones, launched two new divisions within: Commercial Builders Supplies (CBS) and Castle Specialty Dealer. The latter includes such operations as kitchen suppliers, window and door dealers and truss plants, and it has had some initial success. But it is the on the CBS side that Castle seems to have gained the most ground. By March of this year, this commercial division, particularly relevant to gypsum and ceiling 42 H A R D WA R E M E R C H A N D I S I N G specialists, had grown to include 12 members representing 28 outlets across the country. Geographically, Castle has only minimally penetrated Quebec during its 47 years of existence. That began to change in April, when Castle signed Lise Godin, a former RONA dealer with outlets in Namur and Grenville, Que. And the hiring of Robert Legault, a bilingual development manager, last fall, is a sign of Castle’s renewed interest in growing its member base in La Belle Province. —SP 10. ALLROC BUILDING PRODUCTS Calgary, Alta. 2009 Retail Sales: $745-million (est.) Points of Sale: 56 The Allroc buying group is part of the construction products division of Superior Plus LP, a conglomerate that is also a heavyweight in energy services and specialty chemicals. In energy, Superior Plus is Canada’s largest retail supplier of propane. Since recent acquisitions, the company also sells refined fuels in the U.S. northeast. In specialty chemicals, Superior Plus is the third largest global producer of sodium chlorate, used for bleaching in the pulp and paper industry and also as an herbicide. In our industry, Superior Plus’s construction products division includes some 60 points of sale that include members of the Allroc buying group, including some 30 Winroc points of sale, the majority of which are in Western Canada, although there are six important dealerships in Ontario and one in Nova Scotia. Allroc and Winroc outlets are typical GSD operations. Most, but not all, are corporate-owned. The acquisition of these GSD businesses by Superior Plus six years ago has proven to be a savvy move. The construction products businesses remain the smallest of the company’s three divisions (accounting for just 10.7 per cent of Superior Plus’s EBITDA in 2009) but they are growing quickly. There are 71 operational centres in the mix, across six provinces and 31 states. Superior Plus continues to build its presence in our industry. In September 2009, the company purchased Specialty Products and Insulation Co., based in East Petersburg, Pa. SPI is an important distributor of insulation and architectural products for the commercial and industrial markets, operating 70 outlets through 28 states, including 11 distribution facilities. Part of the strategy outlined by Superior Plus at the time was to introduce the type of wall and ceilings products, south of the border, that its Winroc points of sale currently provide in Canada. Conversely, SPI’s products and services will be added to the Canadian mix. The SPI deal was worth $141.8-million, and was the 22nd transaction completed by Superior Plus since 1997. Clearly, the deterioration of the U.S. commercial and residential construction markets made the price of SPI attractive to its well-funded new owner from the north. Superior Plus has notified its investors that it is on the lookout for similar acquisition opportunities. —SP July/August 2010 coverstory | TOP 100 11. DELROC INDUSTRIES Langley, B.C. 2009 Retail Sales: $620-million Points of Sale: 115 Founded in Langley, B.C. in 1974 by entrepreneur Bruno Mauro, Delroc Industries remains centred on its original purpose: to combine the buying power of (mostly) Western Canada-based building supply dealers, many of them GSD dealers specializing in the wall and ceiling businesses. The original B.C.-based yards from 36 years ago, such as Windsor Plywood, Dryco Building Supplies, Northern Building Supply and Peace River Building Products, continue to flourish. Windsor Plywood is the largest member in terms of points-of-sale, operating 60 (mostly) corporate stores that include four in the United States. Dryco Building Supplies is the second-largest member of Delroc, with 12 locations spread throughout B.C., Alberta and, in recent years, Ontario. The latest addition to the Dryco network was a 27,000-sq.-ft. facility that opened in Barrie, Ont. two years ago. Aside from Windsor and Dryco, Delroc buys for a number of independent yards, being represented in every region of Canada except for the Atlantic Provinces, where it has yet to penetrate. Its membership gains roughly half of its business from contractors and half from consumers, although that split is skewed by Windsor Plywood, which has a much higher proportion of sales to the general public than contractor-specialist businesses such as the Dryco units. Delroc has not changed its business model substantially since its early days, but it has, over the past half dozen years, increased the scope of the products it purchases for its members. Alongside tools and hardware, it is heavily involved in engineered wood, finishing products, lumber, plywood, mouldings, roofing, siding and such commercial-side commodities as steel studs and metal sheathing. Windsor Plywood, uniquely, has a thriving Asia - Pacific division, shipping house kits to Japan. A former member of the now-disbanded Reliance Buying Group, Delroc is now 18 months into its new buying partnership within the ILDC. It joined ILDC as a full member (along with its regional competitor Sexton Group, as well as Federated Co-operatives and La Coop fédérée de Québec, both of the latter joining as LBM members only) in January 2009. Delroc’s new relationship with the ILDC is expected to continue to help it add new products to its mix. —SP 12. TRUSERV CANADA Winnipeg, Man. 2009 Retail Sales: $600-million (est.) Points of Sale: 750 Owing to the recession, and with its general merchandise business constantly under assault from the giant discounters, espeJuly/August 2010 cially Wal-Mart, TruServ Canada endured a tough 2009, Bill Morrison, president and CEO told the media in April. The Hardlines e-news service, in an interview with Morrison, quoted retail sales of all TruServ members dropping to $600-million last year. Dealers in B.C. and Alberta were hit the worst. On a brighter note, the Winnipeg-based distributor to some 750 points of sale seems to have managed its business much more efficiently last year after structural changes and the introduction of new computer systems in late 2008. As a result, Morrison reported, profits improved over 2008 by $500,000 last year, money that gets turned back to dealers. TruServ (when it was known as Cotter Canada) has survived stormy seas before. In 1992, things were particularly bleak for the prairie-based co-operative. Macleod-Stedman, as it was known then, got into serious trouble and had to be rescued by Cotter & Company, the U.S.-based co-op for True Value. In fact, then-president of Cotter Canada David Grubbe sent a special message (as quoted in Hardware Merchandising) at that time to vendors who wondered if they would get paid for the first round of Cotter Canada purchase orders: “You gotta believe,” Grubbe said simply. The company did emerge from its troubles, and last year’s business slowdown never reached the point where Morrison felt the need to similarly reassure his suppliers. The company’s balance sheet has been cleaned up considerably. TruServ Canada is now concentrating on its core members 18 months after its “banner management” agreement with CanWel came to an end on January 1, 2009. Until then, TruServ had been overseeing a sideline operation called Pro Retail Services, helping to provide retail programs to Pro and Ace dealers, which had actually once been the rivals of the almost 200 True Value dealers that are TruServ’s largest hardware customers. Now that those Pro and Ace dealings are in the hands of TIM-BR MART, TruServ can concentrate on its True Value, V&S and Country Depot banners, as well as providing a wholesale supply of various products to grocery and other retailers. TruServ’s strongest categories, other than hardlines, include auto, sporting goods, housewares, stationery, toys, pet food, apparel and crafts. The company offers 40,000 SKUs out of its 400,000-sq.-ft. Winnipeg warehouse, and 80,000 SKUs are available on direct-ship programs. —SP HARDWARE MERCHANDISING 43 coverstory | TOP 100 Make the most of the recovery Hardlines Conference 2010 Canada's only national conference for hardware and building supply retailers and executives. Speakers include representatives from Loblaws, RONA, Home Hardware, U. of Alberta Faculty of Retail Studies, Scotia Capital October 28-29, 2010 at the Sheraton Toronto Airport Hotel & Conference Centre 801 Dixon Road Toronto, Ontario, Canada For more information and to register to attend, please visit our website: www.hardlines.ca 13. ALPA LUMBER GROUP Mississauga, Ont. 2009 Retail Sales: $585-million (est.) Points of sale: 19 Not only is Alpa Lumber Group the most thoroughly vertically integrated LBM dealer in our industry, it is also the largest independently owned lumberyard chain in the country. And Alpa earns most of its income in just a single market: the Greater Toronto Area (GTA). The Toronto market took a pounding last year, as the rocky economy dropped housing starts to the lowest level in a decade. Building permits in Canada’s largest city were down 19.2 per cent in 2009. All of this likely added up to a challenging year for Alpa, as for everyone related to the new homes business in the GTA. Just how challenging 2009 was for Alpa is a matter of conjecture. Notoriously publicity-shy when it comes to his firm’s business activities, Alpa’s president and principal partner, John Di Poce, only makes the news when one of his many philanthropic activities comes to light (such as, recently, his gift of 10 acres of property near Collingwood, Ont., for a new satellite campus of Georgian College). In fact, the only significant newspaper item about Alpa Lumber Group in the past 12 months ran in the advertising, not the news, pages. The Jan. 5 edition of the Globe and Mail included an ad declaring the company was for sale, with purchaser qualification due by Jan. 10 and a signed letter of intent by Feb. 12. Was Canada’s largest family-owned LBM dealer really for sale 52 years after it was founded? It seems not. Shortly after the ad appeared, Orest Matkowsky, the CFO of the firm, contacted the Hardlines e-news service, who broke the story, to dismiss the “Rare Opportunity: Business Available” ad as a non-Alpa initiative. Matkowsky said that there had been a dispute within the Alpa ownership, resulting in a minority partner “taking the dispute public against our wishes,” Matkowsky said, according to a follow-up Hardlines story. Now that the dispute has (apparently) been ironed out, Alpa should benefit from a greatly improved new homes market in the GTA this year. The company comes out of the recession with all of its 19 yards, plus truss and millwork plants, fully intact. Alpa’s vertical integration is unlike any other LBM player in the Top 100. Di Poce and his partners do everything from buying and developing land, to installing many of the structural components that they themselves manufacture (especially in the stairs and windows categories), to selling building components across Canada and south of the border. One of their most recent new initiatives is Alpa Outdoor Products, in which they manufacture and distribute a vinyl collection of railings, columns, pillars and fences. All of this activity has pushed Alpa more than two-thirds of the way towards Di Poce’s stated goal of reaching a billion dollars in annual revenues. —SP 44 H A R D WA R E M E R C H A N D I S I N G July/August 2010 coverstory | TOP 100 14. FEDERATED CO-OPERATIVES Saskatoon, Sask. 2009 Retail Sales: $540-million Points of Sale: 210 Nowhere in North America has the co-op movement succeeded like it has in Canada’s prairie provinces. And the largest non-financial co-operative in Canada, Federated Co-operatives Ltd. (FCL), continues to play an important role in the hardware and building supply industry through its general merchandise division. Last year at this time, the Top 100 reported that FCL’s general merchandise purchases had experienced a 13.1 per cent increase over the prior year. In 2009, however, the worldwide recession drove a plough through FCL’s financial performance: Total FCL sales last year dropped to $6.5-billion from $8.4-billion, a 23 per cent plunge. “Savings” (a co-op’s preferred wording for “net income”) dipped to $492-million in 2009 from $756-million in 2008. (FCL savings are returned to members as a blend of cash and equity.) Even Canada’s agro business sector, usually more resilient to recession than, say, auto sales or electronics, felt the pinch. But in our industry’s segment of FCL’s activities, sales did not drop as far as FCL’s overall revenues did. Wholesale sales of general merchandise were off just 6.1 per cent, down to $326.3million. Forest product sales (a separate division) were off more substantially: down to $38.2-million (wholesale) from $52.3-million the year prior. The latter was caused partly by plywood and lumber price declines that continued throughout the year. FCL’s sawmill operations were curtailed until inventory started to move. General merchandise patronage dividends remained stable at 4.3 per cent in 2009, the same proportion of purchases as in 2008. Still, things appear to be bouncing back for FCL’s hardware and building supply business, which it channels through banners like Co-op and Valumaster dotted from Thunder Bay, Ont. (the easternmost outpost of FCL’s retail presence) to the Queen Charlotte Islands. At a presentation to the members of the Canadian Hardware and Housewares Manufacturers Association (CHHMA) last fall, Rod Baergen, FCL’s general merchandise division GM, said that an extra 75,000 sq.ft. of space was becoming available in the company’s Calgary distribution centre, allowing the co-op to increase the scope of its hardware and home improvement products. Mr. Baergen also gave a positive report on the effects of FCL’s joining up with the ILDC, in January 2009, to assist its purchasing power in LBM. FCL remains affiliated with Spancan for genJuly/August 2010 HARDWARE MERCHANDISING 45 coverstory | TOP 100 eral hardware products, and it is also part of the MEGA buying group for furniture and electronics. Mr. Baergen told the vendors that FCL’s focus would remain on the West, with no plans to move east into Ontario. —SP 16. UNITED FARMERS OF ALBERTA 15. KENT BUILDING SUPPLIES 2009 Retail Sales: $350-million (est.) Points of Sale: 36 Saint John, N.B. 2009 Retail Sales: $397-million (est.) Points of Sale: 33 There are few regions in North America where The Home Depot plays second fiddle (in terms of market share) to other big box operators, but Quebec and Atlantic Canada are two such battlegrounds. In the latter, it is Kent Building Supplies that predominates, thanks to its seven full-size big boxes, 12 mini big boxes (45,000 to 55,000 sq.ft.) and 14 traditional-sized stores. Neither Kent nor Home Depot discloses its Atlantic Canada market share, but based on its square footage and the aggressive marketing that Kent is known for, it would be reasonable to assume Kent has at least 50 per cent more business in the region than Orange Crush, and possibly twice as much. Of course, Kent had a long head start on its American competitor. Whereas Kent was founded in 1974 and began to switch to larger store formats in 1994, Home Depot stayed out of the Maritimes entirely until it entered the Halifax-Dartmouth marketplace in 2000. (RONA arrived even later, in 2008.) But Home Depot and RONA were probably wise to take their time in entering the fray because Kent is, after all, no mom-and-pop operation. It is part of the Irving Group of Companies, one of the largest conglomerates in the world, which has almost single-handedly vertically-integrated large swaths of Atlantic Canada, owning everything from gas stations, to trucking, to food processing, to media, to, yes, hardware and building supply yards. The presence of three big box operators as well as such a well-established range of independent yards, in such a thinly populated part of North America, makes for an interesting contest. Were Lowe’s to enter the marketplace in the near future (extremely unlikely given the current competitive set), Atlantic Canada’s home improvement customers would surely start to experience the highest levels of customer service in the world. They probably do already. Kent is not just a retail player; it is a contractor-oriented chain as well. In this activity it is supported by its two Shamrock Truss plants in Saint John, N.B. and Lower Sackville, N.S. It also runs a drywall facility in Mount Pearl, Newfoundland. Ever on the lookout for independent yards that wish to cash out, Kent has expanded by one store already this year, purchasing Nauss TIM-BR MART in Bridgewater, N.S. The Nauss family will retain control of the contracting side of their business, moving it to a new location. Nauss TIM-BR MART is a former winner of a Hardware Merchandising Outstanding Retailer Award. —SP 46 H A R D WA R E M E R C H A N D I S I N G Calgary, Alta. United Farmers of Alberta (UFA) had been growing at a tremendous pace until the recession slowed it down last year. Overall, the co-op had topped $2-billion in sales in 2008, almost double its revenues of just five years prior. Its “retail” sales (including farm supplies amongst the hardware and building supply offerings) were headed for $400-million, according to industry estimates, and part of that growth was being driven by diversification. That strategy, to get into product areas that consumers, and not just farmers, would buy, was the brainchild of forwardthinking president and CEO Dallas Thorsteinson, a former executive with the North West Company who had joined UFA near the beginning of its growth surge in 2005. Thorsteinson believed that “lifestyle” retailing could dovetail well with UFA’s traditional farm and ranch stores (and its 120 petroleum distribution points). Presumably given the go-ahead by the traditionally conservative directors, Thorsteinson engineered two acquisitions within 12 months that changed the face of UFA’s retailing assets. First, in the fall of 2008, UFA acquired Wholesale Sports, a Calgary-based outdoor outfitters chain with seven locations from Winnipeg to Kamloops, B.C. Then, in March of last year, UFA completed the acquisition of 15 Sportsman’s Warehouse locations in the U.S. northeast. A further “lifestyle” initiative, during all of this deal-making was to convert the UFA Red Deer, Alta. location into a prototype “adventure” store, with all the gear and gadgets that outdoorsy Albertan consumers would, theoretically, love. It didn’t take long for reality to intrude, possibly aided by the nasty economic downtown. UFA had been ploughing pretty much the same fields since its founding in 1909 (by a small group of Calgary-area farmers who, according to the official history of UFA, contributed precisely $1.67 in start-up funding). With that in mind, perhaps it wasn’t too surprising that there was some internal dissension when Thorsteinson started doing wheelies with the UFA’s tractors. In February of this year, Thorsteinson was relieved of his duties, along with chief financial officer John Steen. Bob Nelson, formerly vice-president of petroleum, became interim CEO while a search began for a permanent replacement. “The board believes the co-operative had gotten away from our core purpose and the executive changes reflect the commitment of the board to do what’s best for the co-operative and its member owners,” said UFA spokesperson Natalie Dawes when the departures were announced. “Our core purpose is agriculture.” And to think that the adventure had only just begun. —SP July/August 2010 coverstory | TOP 100 17. TORBSA Bolton, Ont. 2009 Retail Sales: $342-million Points of Sale: 47 While so many regional (as opposed to national) building materials buying groups have seen their fortunes dip in the last 20 years, most of them disappearing entirely, merging, or being bought out by others (Homecare, AWARD, Servimat, Dismat, among others), TORBSA, the “little engine that could,” continues to operate successfully, strictly within Ontario. (Well, almost: It does have one Quebec-based member called Manugypse, near Quebec City.) TORBSA, IRLY and Groupe Matplus remain the only LBM buying groups to operate mostly within a single province. TORBSA distinguishes itself from those other two, however, by having a uniquely diversified group of members that mixes GSD dealers, traditional lumberyards, hardware dealers and, particularly, specialty building materials dealerships. The specialty dealers are, in fact, what make TORBSA unique in Canada. It has some interesting niche players. Two years ago, for example, it welcomed O.C.P. Construction Supplies, a dealer with branches in Sudbury, North Bay, Elliot Lake and Timmins. And while O.C.P. is a big player as a traditional building materials dealer, it is an even bigger deal as a pumper of construction concrete— not a typical sideline for most LBM dealers in Canada. Another niche player in the TORBSA roster is Merkley Supply in Ottawa. This dealer bills itself as Ottawa-Carleton’s “masonry boutique,” and it is a specialist in stone, brick, concrete block, glass block and speciality materials. Then there’s TORBSA member Glass Cell Isofab (GCI), a Toronto-based fabricator and distributor of thermal and acoustical insulation products. If you’ve got a specialty niche, and you prefer to belong to a group in which a lot of other members have different, but equally tight niches, then the prospects for sharing business leads are ripe. That has been one of the keys to TORBSA’s success over the years. All told, TORBSA claims some 47 points of sale among its 28 member firms. It operates as a “no frills” group, providing only limited marketing programs but a collegiality and closeness among members that has seen very little membership turnover in recent years. A member of the Reliance umbrella buying group until that organization disbanded in 2008, TORBSA seems to be thriving without the need for such alliances. —SP 18. LA COOPERATIVE FÉDÉRÉE DE QUÉBEC Overall, La Cooperative fédérée de Québec, the province’s giant organization that pools the activities of 106 affiliated coops, posted a healthy 8.7 per cent sales increase last year. Its total revenues rose to more than $3.9 billion. But business wasn’t that exciting in the traditional coop staples of fuel and fertilizer, as the recession bit hard into the prices of these commodities. In fact, the coop’s 2009 revenue increase was largely due to the mid-year acquisition of the Agronomy Company of Canada, which distributes fruits and vegetables in southwestern Ontario and the Maritimes. Without those added sales, a much less healthy picture might have emerged. Nevertheless, in its 2009 annual report, La Cooperative fédérée spoke highly of the performance of its retail hardware and building supply division. Wholesale sales to these businesses increased an impressive 11.8 per cent, to $240-million and the division, according to the report, increased its 2009 profits in this sector by a whopping 70.9 per cent compared to 2008. The coop sells to 170 points of sale in our industry, including about 25 Unimat stores, its specialty hardware and building supply banner launched in 2003, as well as the familiar Co-op banner that looks very similar in Quebec to its branding and offering in Western Canada. La Cooperative also supplies some 60 independents. It has a “store-within-a-store” brand called Inov, which is a decoration centre. La Cooperative cites a number of factors for its hardware division outperforming almost all of its other sectors. First, it opened new stores and expanded or renovated others. It also added to the number of independents it counts as customers. And a new look for Unimat began rolling out last year as well, helping to make that still-fledgling banner more attractive to customers. A new look for the better-known Co-op retail banner is also about to be deployed, the company says, without specifying a timeline. The coop also had high praise in its annual report for the buying power increases it has gained by joining the ILDC, effective Jan. 1, 2009. La Cooperative fédérée de Québec may not be the first banner in La Belle Province that our industry associates with hardware and building supply sales; RONA, BMR and even Canac dwarf La Cooperative’s market share in the province, overall. But when it comes to rural settings, the balance of power shifts slightly, and no doubt La Cooperative will continue to improve its position in this sector. —SP 19. CANAC Quebec City, Que. Trois-Rivières, Que. 2009 Retail Sales: $286-million (est.) Points of Sale: 17 2009 Retail Sales: $310-million (est.) Points of Sale: 170 When the American big boxes started arriving in Canada more than 15 years ago, you might not have bet on Canac-Marquis Grenier surviving the competitive onslaught that would eventu- July/August 2010 HARDWARE MERCHANDISING 47 coverstory | TOP 100 ally bring three powerful corporate, large-surface brands into direct competition with it in Quebec (RONA, Réno-Dépôt and, eventually, Home Depot). But whereas their big box adversaries did absorb powerful family-owned regional chains like Lansing, Totem and Lumberland, Canac-Marquis Grenier, owned by the Laberge family, has remained defiantly independent. In fact, the chain has more than tripled its sales since the big boxes arrived in Quebec, and increased its store count from eight (in 1995) to 18 (as of January this year) in that time. While there are still many family-owned regional chains in operation across the country, none of them has grown as rapidly or as aggressively in recent years as Canac-Marquis Grenier In March of this year, after being known by its hyphenated name for some 130 years, president and CEO Jean Laberge announced that the chain would henceforth be officially known as, simply, Canac. The first store to get the new logo and signage was the chain’s oldest store in Charlesbourg, one of three Canac outlets in the Quebec City suburb. The store also received a $2-million renovation in addition to its new name. The most recently opened Canac store, the 18th, is in SaintNicolas, part of Lévis, another Quebec City suburb. That store, which opened in January of this year, was the first Canac store to be built according to environmentally oriented LEED standards (Leadership in Energy and Environmental Design). Canac now has an even dozen stores in the Quebec City region, which is where the business began in 1875, and another six stores outside of the provincial capital region, all of which have been added since the big boxes entered Quebec. Canac’s strategy since 2000 has been clear: To completely upgrade its stores and distribution facilities in the capital and to expand to the west and south. Given that RONA and Home Depot are publicly traded, deep-pocketed competitors, each with more than 20 times the Canadian revenues of Canac, the Laberge family and their partners have shown remarkable courage. It has now been just over two years since Canac left the ILDC buying group (in fact, was asked to leave, it appears; Canac had been moving into fellow ILDC members’ marketplaces). Whatever the Quebec French term for “no guts, no glory” is, it seems to fit this enterprise. Canac’s marketing slogan is “C’est Pas Compliqué” (It’s Not Complicated), but it is becoming apparent that Canac’s own success has been the result of some very carefully laid-out plans. —SP 20. LOWE’S CANADA 2009 Retail Sales: $256-million (est.) Points of Sale: 16 The second-largest home improvement retailer in the world, Mooresville, N.C.-based Lowe’s is a relative newcomer to Canada and the fourth corporate-owned big box to hang out its shingle in the Great White North. That Lowe’s was the fourth, and not the 48 H A R D WA R E M E R C H A N D I S I N G second, big box operator in Canada shows how cautious the company has been about expanding out of its American homeland. In fact, Home Depot arrived here 13 years before Lowe’s opened its first three Canadian stores in December 2007. In spite of its late entry into Canada, Lowe’s has progressed steadily since that first ribbon cutting. The company had 16 stores in operation by the end of its 2009 fiscal year (ending Jan. 31, 2010), all of them in Ontario, strung out along the well-populated corridor between Windsor and the Quebec border (Belleville being the easternmost store). The Ottawa area was first penetrated in December 2009, with a store in Orleans. In total, nine stores were opened in the company’s fiscal 2009 year, quite possibly the worst time to be opening new big boxes in Canada in the history of the format. Lowe’s has the novelty factor going for it in Ontario, but its brand awareness in this country has a distance to travel before it can become the household name it is south of the border (where it is among the top ten retail brands). Lowe’s has gradually announced some of the nine new Canadian stores it says it will open during the remainder of its fiscal 2010 year. In Ontario, it will complete its retrofitting of three of the five former Sam’s Clubs locations that it picked up last year when they were shuttered by Wal-Mart. These new Lowe’s stores will be in northwest London, Pickering and Vaughan. A second location in the Ottawa area, in Kanata, is also rumoured. For its first stores outside of Ontario, Lowe’s has announced plans to open three stores in the Calgary area: Crosstown Mills, the Shepard Industry Area-McKenzie Towne and in the Sunridge Industrial Area. The company has also said that it will soon expand into the Edmonton market, as well as into British Columbia and Saskatchewan. Only the latter location has been more clearly defined: it will be in Regina, with a midsummer 2011 opening foreseen. Lowe’s has stated that it plans to open between 9 and 12 Canadian stores each year for the foreseeable future, to reach the 100-store plateau sometime in the next 8 years. Lowe’s is also beginning to tackle its third and fourth “foreign” markets, with a joint venture deal with Woolworths in Australia now underway, and its first store in Mexico opening in February of this year. —SP July/August 2010 coverstory | TOP 100 Top 20 Retailers & Buying Groups with few exceptions, our listing of the Top 20 Retailers & Buying Groups in Canada reflects the struggles endured throughout the industry in 2009. RONA retains the No. 1 position, but the difficult economic environment that persisted through most of the year is clearly reflected in the sales growth numbers for many retailers, although things might have been worse if not for the incentive provided by the Home Renovation Tax Credit. Making its first appearance on the Top 20 list this year is Lowe’s Canada. The growth in Lowe’s sales in 2009 is clearly out of step with the rest of the industry, and that is because the Mooresville, N.C.-based company opened nine big box warehouse stores in Canada last year. Look for the world’s second largest home improvement retailer to climb this listing in the years to come as it continues to expand its footprint north of the border. *estimated sales % DIY/ # Dealer Sales ($M) % # of Stores Change ‘09 ‘09 ‘08 ‘08 Change Pro 1. RONA, Boucherville, Que. Ownership 6,000 6,300 -4.8 686 694 -8 85/15 Publicly traded 5,59 5,59 0.0 488 475 13 85/15 Publicly traded 3. The Home Depot Canada*, Toronto 5,500 5,738 -4.1 179 177 2 85/15 Publicly traded 4. Home Hardware Stores Ltd., St. Jacobs, Ont. 4,850 4,850 0.0 1,063 1,043 20 55/45 Co-op buying group 5. TIM-BR-MART Ltd., Calgary 3,000 3,770 -20.4 740 740 0 25/75 Co-op buying group 6. ILDC*, Ajax, Ont. 1,700 1,800 -5.6 135 135 0 60/40 Co-op buying group 2. Canadian Tire Retail*, Toronto (Note: As of Jan. 1, 2009, ILDC began to purchase with Sexton, Delroc, Federated Cooperatives and Coop Fédérée de Québec, yeilding a retail sales volume for all participants exceeding $4.0-billion-ed.) 7. Sexton Group*, Winnipeg 1,300 1,400 -7.1 285 265 20 35/65 Private buying group 8. BMR Group*, Longueuil, Que. 1,200 1,300 -7.7 183 175 8 55/45 Private buying group 9. Castle Building Centres Group*, Mississauga, Ont. 1,03 1,100 -6.4 226 220 6 25/75 Co-op buying group 10. Allroc Building Products*, Calgary 745 836 -10.9 56 56 0 10/90 Private buying group 11. Delroc Industries, Langley, B.C. 620 645 -3.9 115 116 -1 50/50 Private buying group 12. TruServ Canada*, Winnipeg 600 687 -12.7 750 750 0 80/20 Co-op buying group 13. Alpa Lumber Group*, Mississauga, Ont. 585 650 -10.0 19 19 0 10/90 Private pro dealer 14. Federated Co-ops, Saskatoon 540 575 -6.1 210 210 0 60/40 Co-op wholesaler 15. Kent Building Supplies*, Saint John, N.B. 397 417 -4.8 33 32 1 50/50 Private retailer 16. United Farmers of Alberta*, Calgary 350 378 -7.4 36 36 0 70/30 Co-op wholesaler 17. TORBSA, Bolton, Ont. 342 380 -10.0 47 47 0 15/85 Co-op buying group 18. Co-op Fédérée de Québec*, Trois-Rivières, Que. 310 301 3.0 170 165 5 75/25 Co-op wholesaler 19. Canac*, Quebec City 286 302 -5.3 17 17 0 72/28 Private retailer 20. Lowe’s Canada*, Toronto 256 140 82.9 16 7 9 85/15 Publicly traded July/August 2010 HARDWARE MERCHANDISING 49 coverstory | TOP 100 Top 50 dealers & retail chains no. 10 with a bullet— that’s the only way to describe Lowe’s Canada in this year’s edition of the Top 50 Dealers and Retail Chains. Lowe’s made its debut on this list last year in 17th position, but jumped to 10th in 2009 on the strength of nine big box store openings. Boucherville, Que.-based RONA retains the top spot in a year characterized by almost universal decline in sales owing to the effects of the global recession, which bottomed out last summer. Sales declines were tempered somewhat last year by the introduction of the Home Renovation Tax Credit (HRTC) in the federal budget in February 2009. Retailers made the most of that lifeline, altering their marketing and advertising campaigns to draw attention to the tax break. Unfortunately, marketing support from the Feds didn’t kick in until late August. *estimated sales Retail Sales ($M) ‘09 ‘08 1. RONA, Boucherville, Que. % DIY/ % # # of Stores Change ‘09 Change Pro ‘08 Avg. sq. ft. Affiliation 6,000 6,300 -4.8 686 694 -8 85/15 50,000 A.R.E.N.A. 5,59 5,59 0.0 488 475 13 85/15 31,000 — 3. Home Depot Canada*, Toronto 5,500 5,738 -4.1 179 177 2 85/15 110,000 — 4. Home Hardware, St. Jacobs, Ont. 4,850 4,850 0.0 1,063 1,043 20 55/45 8,339 Alliance Int. 600 687 -12.7 750 750 0 80/20 5,000 Spancan 6. Alpa Lumber Group*, Mississauga, Ont. 585 650 -10.0 19 19 0 10/90 15,000 — 7. Kent Building Supplies*, Saint John, N.B. 397 417 -4.8 33 32 1 50/50 50,000 ILDC 8. United Farmers of Alberta*, Calgary 350 378 -7.4 36 36 0 70/30 9. Canac*, L’Ancienne-Lorette, Que. 286 302 -5.3 17 17 0 72/28 45,000 — 10. Lowe’s Canada*, Toronto 256 140 82.9 16 7 9 85/15 117,000 — 11. Windsor Plywood, Surrey, B.C. 215 239 -10.0 63 62 1 50/50 10,000 Delroc 12. McDiarmid Lumber Ltd.*, Winnipeg 167 176 -5.1 13 14 -1 40/60 30,000 Tim-BR-Marts 13. TSC Stores*, London, Ont. 160 165 -3.0 42 39 3 92/8 14. Nelson Lumber*, Lloydminster, Alta. 155 163 -5.0 5 5 0 15/85 15. Pacific West Systems*, Langley, B.C. 150 158 -5.1 8 8 0 5/95 16. Peavey Industries, Red Deer, Alta. 135 142 -4.9 29 29 0 95/5 17. Rockett Lumber*, Mississauga, Ont. 130 140 -7.1 5 5 0 5/95 5,000 — 18. Patrick Morin*, Joliette, Que. 117 117 0.0 14 13 1 50/50 15,000 ILDC 19. Igloo Building Supplies, Edmonton 100 100 0.0 4 4 0 0/100 60,000 ILDC 20. Patene Bldg. Supp. Ltd.*, Guelph, Ont. 112 118 -5.1 12 12 0 3/97 2. Canadian Tire Retail*, Toronto (Home and leisure sales only) 5. TruServ Canada*, Winnipeg 4,200 Sexton L’Ancienne-Lorette, Que. 50 H A R D WA R E M E R C H A N D I S I N G 20,000 — 10,000 Tim-BR-Marts 1,000 Tim-BR-Marts 11,000 OCTO 3,000 Tim-BR-Marts/TSG July/August 2010 coverstory | TOP 100 % Retail Sales ($M) Change ‘09 ‘08 21. Central Home Improvement Warehouse, # of Stores ‘09 ‘08 % DIY/ # Change Pro Avg. Affiliation sq. ft. 90 86 4.7 7 8 -1 60/40 60,000 ILDC 22. François L’Espérance, Inc.*, Laval, Que. 81 84 -3.6 5 5 0 50/50 32,000 RONA 23. Piercey’s Building Supplies,* 79 81 -2.5 5 5 0 25/75 12,000 PAL 24. Star Building Materials*, Winnipeg 76 77 -1.3 5 5 0 95/5 5,000 ILDC 25. Turkstra Lumber*, Hamilton, Ont. 76 78 -2.6 12 12 0 20/80 4,000 ILDC 26. Groupe Dynaco, La Pocatière, Que. 71 65 9.2 11 11 0 n/a 9,330 BMR 27. L. Villeneuve & Cie Ltée.*, Montreal 69 72 -4.2 1 1 0 60/40 50,000 ILDC 28. Jacques Laferté Ltée.*, Drummondville, Que. 67 70 -4.3 4 4 0 65/35 25,000 ILDC 29. Copp Building Materials Ltd.*, London, Ont. 62 64 -3.1 4 4 0 60/40 25,000 ILDC 30. Potvin & Bouchard Inc.*, Jonquière, Que. 59 59 0.0 5 5 0 70/30 25,000 BMR 31. Notre Dame Agencies*, Lewisporte, Nfld.56 56 0.0 9 9 0 70/30 32. Builder’s Warehouse*, Orleans, Ont. 56 56 0.0 1 1 0 33/67 63,000 BMR 33. Matério Laurentiens*, Saint-Jerome, Que. 55 56 -1.8 3 3 0 80/20 — ILDC 34. Davidson Enman Lumber*, Calgary 54 57 -5.3 3 3 0 5/95 35. McMunn & Yates*, Dauphin, Man. 53 54 -1.9 11 11 0 40/60 8,000 ILDC 36. Millwork Home Centres*, Oshawa, Ont. 52 55 -5.5 3 3 0 50/50 25,000 ILDC 37. Gibson Bldg. Supplies*, Markham, Ont. 51 53 -3.8 2 2 0 20/80 38. J&H Builders Warehouse*, Saskatoon 49 49 0.0 2 2 0 35/65 18,500 ILDC 39. United Lumber*, Barrie, Ont. 45 46 -2.2 4 4 0 45/55 18,000 Home Hardware 40. Moffat & Powell*, London, Ont. 43 44 -2.3 5 5 0 35/65 5,000 ILDC 41. Groupe Gaston Côté*, Sherbrooke, Que. 42 43 -2.3 7 7 0 35/65 10,000 ILDC 42. J.O. Lévèsque*, Cowansville, Que. 36 37 -2.7 5 5 0 100/0 30,000 RONA 43. Bolt Supply House*, Calgary 36 38 -5.3 14 14 0 0/100 44. Payzant Building Products*, Sackville, N.S. 35 35 0.0 3 3 0 45/55 45. North American Lumber*, Winnipeg 35 36 -2.8 20 20 0 60/40 8,500 Tim-BR Mart 46. Logic Lumber, Lethbridge, Alta. 35 39 -10.3 2 2 0 10/90 3,000 — 47. Quincaillerie R. Durand*, Quebec City 34 34 0.0 1 1 0 70/30 35,000 RONA 48. Ferlac Inc.*, Saint-Felicien, Que. 34 35 -2.9 4 4 0 70/30 100,000 RONA 49. C. A. Fisher*, Edmonton 29 30 -3.3 8 8 0 30/70 12,000 Tim-BR Mart 50. L. Lapointe Ltée.*, Chicoutimi, Que. 29 30 -3.3 1 1 0 50/50 30,000 ILDC Antigonish, N.S. Dartmouth, N.S. July/August 2010 9,000 Castle 2,000 Tim-BR-Marts n/a Tim-BR Mart 5,000 — 18,000 Home Hardware HARDWARE MERCHANDISING 51 coverstory | TOP 100 Top On january 1 2009, a new partnership between the ILDC, The Sexton Group, Delroc Industries, Federated Co-operatives Ltd. and La Coop Fédérée de Québec officially took effect. The agreement created a new buying entity with some $4-billion in purchasing power and retail representation right across Canada. However, because the groups involved retain their individual automomy, we have continued to list them separately on this chart. Buying Groups & co-ops *estimated sales 1. TIM-BR-MART Ltd., Calgary % Affiliation Dealer Stores # Purchases ($M) Dealer Sales ($M) % Change ‘09 ‘08 Change ‘09 ‘08 Change ‘09 ‘08 1,800 2,100 -14.3 3,000 3,770 -20.4 740 740 0 Spancan 2. Sexton Group Ltd.*, Winnipeg 698 751 -7.1 1,300 1,400 -7.1 285 265 20 3. ILDC*, Ajax, Ont. 686 727 -5.6 1,700 1,800 -5.6 135 135 0 Spancan 4. BMR Group Inc.*, Longueuil, Que. 630 683 -7.8 1,200 1,300 -7.7 183 175 8 OCTO 5. TruServ Canada*, Winnipeg 440 504 -12.7 600 687 -12.7 750 750 0 Spancan 6. Castle Building Centres Group*, 412 440 -6.4 1,030 1,100 -6.8 226 220 6 OCTO 7. Allroc Building Products*, Calgary 372 418 -11.0 745 836 -10.9 56 56 0 Winroc 8. Federated Co-ops. Ltd., Saskatoon 333 355 -6.2 540 575 -6.1 210 210 0 ILDC, Spancan 9. Delroc Industries Ltd., Langley, B.C. 283 295 -4.1 620 645 -3.9 115 116 -1 10. Co-op Fédérée de Québec*, 216 210 2.9 310 301 3.0 170 165 5 ILDC, Spancan 142 158 -10.1 342 380 -10.0 47 47 0 — 12. IRLY Distributors Ltd.*, Surrey, B.C. 32 34 -5.9 173 182 -4.9 42 42 0 TIM-BR MART ILDC Mississauga, Ont. ILDC Trois-Rivières, Que. 11. TORBSA Ltd., Bolton, Ont. TOP 100 METHODOLOGY Rankings were compiled through surveys sent to each company president or a key executive in January and February of 2010. These were followed up with faxed and emailed surveys and phone interviews done in April and May. Further information may come from the files of Hardware Merchandising, annual reports and other news reports. Where a company declined to report data, Hardware Merchandising has estimated based on previous data, retail sales space, store openings and closings, and economic factors. In some cases, estimates were given by company executives and rounded off to the nearest $1,000,000. Percentage sales increases were rounded off to the closest single decimal point. Where two companies had the same sales, the one that posted the highest annual increase was ranked first. In addition, not all retail chains report manufacturing operations as part of their retail sales. Listings do not show stores outside Canada. 52 H A R D WA R E M E R C H A N D I S I N G July/August 2010 coverstory | TOP 100 Top In Last Year’s top 100 report, distributors of hardware/home improvement products were trying to forget 2008 and hoping for better things in 2009. Clearly, it didn’t work out that way. As in 2008, 2009 was plagued by weak housing starts and persistently low commodities prices, resulting in across-the-board declines for companies in the distribution business. Luckily, 2009 may prove to be the bottom of the curve. (We have chosen not to include companies such as Home Hardware, TruServ and RONA on this list, although all are distributors. They are covered in the retailer listings.) distributors % % Sales to # of # of Stores Change Served Warehouses Retailers Product Speciality *estimated sales Sales ($M) ‘09 ‘08 1. Taiga Building Products, Burnaby, B.C. 932 1,006 -7.4 6,100 16 100 LBM 2. CanWel Building Materials, Vancouver 650 804 -19.2 7,500 17 100 LBM/hardware 3. Broadleaf Logistics*, Vancouver 604 711 -15.0 6,482 14 100 LBM 4. AFA Forest Products*, Bolton, Ont. 503 547 -8.0 4,296 14 90 LBM 5. Goodfellow, Delson, Que. 437 481 -9.2 2,000 10 50 LBM 6. Richelieu Hardware, St-Laurent, Que. 424 442 -4.1 5,000 34 20 hardware 7. Guardian Building Products*, Mississauga, Ont. 191 210 -9.0 3,800 12 100 LBM 70 LBM 8. OWL Distribution*, Woodstock, Ont. 74 81 -8.6 500 1 9. Can-Save*, Barrie, Ont. 45 47 -4.3 1,390 1 10. Marcel Baril Ltee.*, Rouyn-Noranda, Que. 36 38 -5.3 1,800 5 100 specialty bldg. prods. 25 hardware/plumbing Big Box map of Canada For the year ending December 31, 2009 ■ ■ ■ ■ Home Depot Kent Home Improvement RONA Lowe’s 1 (-) 25 4 (+1) (-1) 28 7 (+1) (-) 4 (-) 1 (-) 1 (-) 6 (-) 3 (-) 85 (+5) 20 16 (-1) (+9) 22 (+1) 41 (-1) 3 3 (-) (-) 2 (-) 2 1 (-) (-1) 4 (+1) July/August 2010 HARDWARE MERCHANDISING 53
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