14 Jan 2010
University of Bradford International
Ambassadorial Scheme
H.Bartlett
Director, International Office
Executive Summary
The International Ambassadorial Scheme forms an integral part of the University’s
Internationalisation Strategy 2009 – 2014 which underpins the University’s Corporate
Strategy (Making Knowledge Work) 2009 – 2014.
The introduction of the International Ambassadorial Scheme is to enable senior
managers within the University to broaden their global horizon by representing the
University at the highest level when overseas. Regions of the world have been
allocated to Ambassadors, which in the first instance will reflect their strengths and
/or interests in key regions. However, this will be reviewed on an annual basis.
The purpose of the Ambassadorial scheme is to help promote the University’s range
of courses and delivery styles including research and knowledge transfer
opportunities to a wide range of international stakeholders, as well as to foster
academic partnership opportunities overseas.
Regions of the world have been identified as: Middle East Asia, Southeast Asia, East
Asia, Africa, and Europe.
The scheme will be managed by the Director of the International Office with support
from the team of International Officers. Regular meetings between Ambassadors
and the Director of the International Office will be necessary in order for visits to be
effectively planned and organised.
Ambassadors will be required to provide feedback on their visits and to monitor any
follow-up actions. These reports will be submitted to the Internationalisation
Committee and made available to all staff involved in international activities.
The cost to implement this scheme is £53,000 in 2009-10 rising to £65,000 by
2013/14. Full details of the operational costs can be found in appendix 1.
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Contents
Page
Executive Summary
2
1.
Introduction
4
2.
Purpose
4
3.
The Proposal
4
4.
Senior managers assigned to specific regions
4
5.
Remit
6
6.
Organisation of the Ambassadorial Scheme
6
7.
Operational Costs
7
8.
Appendix 1: Financial Summary
8
Page 3 of 8
1. Introduction
As part of the University’s Internationalisation Strategy, it was decided that the
University would introduce an International Ambassadorial Scheme for its senior
managers. This scheme forms an integral part of the Internationalisation Strategy
under Leaderships and Governance and will give a proactive remit to senior
managers to promote the University proactively on the world-wide stage. The
Director of the International Office will have responsibility for the overall management
of the scheme and will work closely with senior managers during the planning,
implementation and follow-up stages.
2. Purpose
The main purpose is: firstly, to bring the Ambassadorial team together to establish an
informed group of senior managers to reflect on and to promote a strategy for
engagement within key regions; and, secondly, to create a mechanism to comment
on the International Office implementation plans in key regions around the world and
for this group to act as a critical friend. It is proposed that the Ambassadorial team
and the Director of the International Office meet a least 4 times a year, date/times to
be agreed.
3. The proposal
The details of the Ambassadorial Scheme are as follows:
Senior managers assigned to specific regions
The remit of senior managers
Organisation of the Scheme
Operational costs and budget forecast 2009 – 2014
4. Senior managers assigned to specific regions
The following senior managers have been assigned to the following
regions/countries of the world1:
1
The regions of the world used in this report are as defined by Universities UK.
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Region
Global
Middle East
Asia
Country
Ambassador
All
Prof Mark Cleary**, Vice-Chancellor
Saudi, Bahrain, UAE,
Kuwait, Qatar, Oman,
Jordan, Iran, Iraq,
Kazakhstan
International Officer
Haydn Bartlett
Prof Geoff Layer, Deputy ViceChancellor (Academic)
Ismat Abu Shihab
Dr Ian Palmer, Dean School of
Computing, Informatics & Media
Mrs Sue Kershaw Director of Finance
Malaysia, Singapore,
Brunei, Korea, Vietnam
Southeast
Asia
East Asia
Africa
Prof Alastair Wood, Dean School of
Engineering, Design & Technology
+
India and Pakistan
Prof Jeff Lucas , Deputy ViceChancellor (Planning, Resources and
Performance Management)
Sandy Johnson (China)
China and Japan
Ms Alison Darnbrough* Director of
Academic Administration
Prof Phil Coates, Pro ViceChancellor (Research & Knowledge
Transfer)
New Dean School of Life Sciences
Cyn Gault (Japan)
Prof Nana Poku, Dean, School of
Social and International Studies
Cyn Gault
(Sub Saharan Africa)
Mrs Shirley Congdon, Dean School
of Health Studies
Ismat Abu Shihab
(North Africa)
North and Sub Saharan
Africa
++
Europe
Teresa Stead
All countries in the EU
John Waller
Prof Arthur Francis, Dean, School
of Management
Ms Nadira Mirza, Dean, School of
Lifelong Education & Development
John Larkin
Mr Ian Rowe, Director of Research
and Knowledge Transfer Support
* It is noted that Alison Darnbrough, is also the University’s contact with the
Chancellor and related activities in Pakistan and is a member of the Board of
Governors of Namal College.
+
Jeff Lucas is a member of the Board of Governors of Namal College and Shaukat
Khanum Memorial Hospital.
++
Arthur Frances will be retiring in 2010 and his replacement may well be allocated
to a different region.
** It is recognised that although the Vice-Chancellor has a global remit he has a
specific interest in Southeast Asia.
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Note1: The above regions represent over 95% of the University’s current
international activities. The following regions represent the remaining proportion and
these regions have not been allocated at this time:
North, South and Central America,
Australia/Oceania
Caribbean
5. Remit
The remit of senior managers acting as Ambassadors will be wide-ranging and will
cover some, if not all, of the points listed below:
1. To promote the University’s Internationalisation Strategy, which will form part
of the Corporate Strategy 2009 – 2014
2. To promote the University and City to a wide variety of international
stakeholders
3. To influence key international decision-makers to ensure that UoB is a
university of choice
4. To enhance and support existing strategic partnerships
5. To work closely with the Director of the International Office in the development
of new and existing markets, and in the coordination of all international visits
6. To be pro-active in identifying new opportunities in direct recruitment (e.g.
articulation agreements), in-country delivery (franchise, distance learning,
flying faculty), and research and knowledge transfer (possible research links)
7. To meet with the appropriate Cultural Attaché in either London or Bradford at
least once a year to update the Embassy on University developments and to
discuss the progress of students, if appropriate
8. To provide a report to the Internationalisation Committee following an
Ambassadorial visit with follow-up actions and recommendations
9. To host alumni event(s) in-country as and when appropriate
6. Organisation of the Ambassadorial Scheme
The overall management of the scheme, which includes the organisation, coordination and financial control, will be the responsibility of the Director of the
International Office.
1. The International Office will provide the following relevant briefing notes:
a. British Council reports
b. UK Trade and Investment reports
c. School, College and University educational system
d. International Unit country reports
e. Market intelligence
f. Details of the University’s current activities in-country
g. Profile of student cohort by School and by course of study
h. Student trend analysis and market share
i. List of sponsors and progression reports, if appropriate
2. The International Office will provide a detailed schedule of all visits/meetings
including names, addresses and contact details. This schedule will be carried
out in consultation with the Ambassador(s).
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3. Booking flights, accommodation and applying for a visa, if necessary, will be
the responsibility of the Ambassador and his/her PA. The International Office
will be able to give advice on the above and provide any information as
required and should be kept informed of such arrangements and in particular
if there are any changes to flights and or accommodation, which might impact
on scheduled visits/meetings.
4. Planning an Ambassadorial visit should ideally start 3 months in advance,
which should give sufficient lead time to arrange meetings with appropriate
senior governmental/university officials. The Director of the International
Office will liaise with Ambassadors to identify suitable dates.
5. On return, the Ambassador should follow up on any actions and provide a
report for the next scheduled meeting of the Internationalisation Committee
(IC). The report, where appropriate, may also go to the Collaborative
Provision Committee (CPC). It will also be necessary to provide a progress
report to the appropriate committee (IC) and/or (CPC) on actions taken as a
result of any follow-up.
6. Ambassadors will not be permitted to nominate an alternate unless that
person is already an Ambassador coving a different region.
7. Any Officer accompanying an Ambassador will be responsible for their own
travel and subsistence costs.
7. Operational Costs
This scheme will cost approximately £53,500 in 2009/10 rising to £65,000 in
2013/14. The underlying assumption is that each visit, on average, will be 7 days (2
travelling days and 5 days of business). The Middle East region will be visited twice
a year by two people and the remaining regions will be visited once a year by one
person. A hospitality allowance has been factored into the above estimates, which
will depend on the nature of engagement with alumni and other key stakeholders.
Clearly, there will be variations to this depending on the individual circumstances and
whether such an Ambassadorial visit could be tagged onto a pre-arranged in-country
activity e.g. graduation ceremony. A full cost breakdown including expenditure on
printing and telephone calls can be found in appendix 1.
Dr Haydn Bartlett
Director, International Office
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Appendix 1
Financial Summary
Cost Centre: Ambassador Scheme
Operational Expenditure 2008-14
Travel & Subsistence
Printing & Photocopying
Telephones
Hospitality & Catering
Total
Year 1
2009/10
Year 2
2010/11
Year 3
2011/12
Year 4
2012/13
£42,500
£500
£500
£10,000
£53,500
£44,625
£525
£525
£10,500
£56,175
£46,856
£551
£551
£11,025
£58,984
£49,199
£579
£579
£11,576
£61,933
Year 5
2013/14
£51,659
£608
£608
£12,155
£65,030
Breakdown of expenditure by region and by year
Cost Centre
Projected Expenditure Account
Year 1
Year 2
Year 3
Year 4
Year 5
2009/10
2010/11
2011/12
2012/13
2013/14
(£)
(£)
(£)
(£)
(£)
17,000
17,850
18,743
19,680
20,664
4,250
4,463
4,686
4,920
5,166
8,500
8,926
9,372
9,840
10,332
4,250
4,463
4,686
4,920
5,166
4,250
4,463
4,686
4,920
5,166
4,250
4,463
4,686
4,920
5,166
42,500
44,625
46,856
49,199
51,659
Printing & Photocopying
500
525
551
579
608
Telephones
500
525
551
579
608
10,000
10,500
11,025
11,576
12,155
11,000
11,550
12,128
12,734
13,371
53,500
56,175
58,984
61,933
65,030
Direct Costs
Travel & Subsistence
based on 7 day visit
Middle East Asia
£4,250 per persons per visit
x4
S.E. Asia (Malaysia, Singapore, Brunei)
£4,250 per persons per visit
S.E. Asia (India and Pakistan)
£4,250 per persons per visit
x2
Africa (North and Sub Saharan Africa)
£4,250 per persons per visit
East Asia (China + Japan)
£4,250 per persons per visit
Europe
£4,250 per persons per visit
Total
5%
Servicing, Maintenance and Consumables
Hospitality
Total
Total Expenditure
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