Skin - Specifications
Definition
A Skin allows an advertiser to brand the gutters of a specific page with the Super Leaderboard and MPU ad positions. It works with
exclusive ad units and gives the appearance that the site or page is "owned" by a specific advertiser.
Skin Example:
GameSpot homepage
ZDNET homepage
© 2014 CBS Interactive.
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Technical Specification
I. Background Image
Item
Item Specification
Dimensions
1640x1200 pixels
Please note that the background is not scrollable, therefore please design and test with smaller
resolutions in mind.
Maximum File Size
150k
File Format
Creative should be supplied as a layered PSD. This will then be exported as a JPG. You must use
the following template for CNET UK, GameSpot UK, TV.com UK, ZDNet UK
Animation
Not allowed
Linking URL
Skin through URL provided for CNET, TechRepublic, ZDNet only. Click through not allowed
for GameSpot.
Testing
All creative must function uniformly on both Mac and PC platforms as well as multiple versions of
Chrome, Firefox and Internet Explorer.
Sound
Not allowed
II. Super Leaderboard
Ad Unit Dimensions
CNET UK, TechRepublic, ZDNet UK: 980x150
GameSpot UK: 970x250
TV.com UK: 970w x 418h - fully expanded; resolves into a 970w x 66h unit
Maximum File Size
Flash: 80k
GIF/JPG: 50k
File Formats
Flash: Creative must be delivered as a .SWF (Flash Player file)
GIF/JPG: Default GIF/JPG required for Flash submissions
Animation
30 seconds maximum
Frame Rate
12-15 frames per second maximum.
Alt Text
Optional and must be limited to 60 characters.
Linking URL
An active URL must be provided and cannot exceed 128 characters.
Testing
All creative must function uniformly on both Mac and PC platforms as well as multiple versions of
Chrome, Firefox and Internet Explorer.
Flash Tracking
If you wish for CBS Interactive's Adserver to be able to count click throughs, please ensure you
provide the swf file with clickTAG function. Please see our Flash Tracking guidelines for more
information on flash tracking specifications.
III. MPU
Ad Unit Dimensions
300x250 pixels
Maximum File Size
Flash: 80k
GIF/JPG: 50k
File Formats
Flash: Creative must be delivered as a .SWF (Flash Player file)
GIF/JPG: Default GIF/JPG required for Flash submissions
© 2014 CBS Interactive.
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Animation
30 seconds maximum
Frame Rate
12-15 frames per second maximum.
Alt Text
Optional and must be limited to 60 characters.
Linking URL
An active URL must be provided and cannot exceed 128 characters.
Testing
All creative must function uniformly on both Mac and PC platforms as well as multiple versions
of Chrome, Firefox and Internet Explorer.
Flash Tracking
If you wish for CBS Interactive's Adserver to be able to count click throughs, please ensure you
provide the swf file with clickTAG function. Please see our Flash Tracking guidelines for more
information on flash tracking specifications.
IV. Leaderboard (GameSpot UK takeover bottom ad placement only)
Ad Unit Dimensions
970w x 150h / 728w x 90h
Maximum File Size
Flash: 80k
GIF/JPG: 50k
File Formats
Flash: Creative must be delivered as a .SWF (Flash Player file)
GIF/JPG: Default GIF/JPG required for Flash submissions
Animation
30 seconds maximum
Frame Rate
12-15 frames per second maximum.
Alt Text
Optional and must be limited to 60 characters.
Linking URL
An active URL must be provided and cannot exceed 128 characters.
Testing
All creative must function uniformly on both Mac and PC platforms as well as multiple versions
of Chrome, Firefox and Internet Explorer.
Flash Tracking
If you wish for CBS Interactive's Adserver to be able to count click throughs, please ensure you
provide the swf file with clickTAG function. Please see our Flash Tracking guidelines for more
information on flash tracking specifications.
Creative Submission Requirement & Guidelines
You must adhere to the following guidelines for them to be accepted on our site by our Site Director:
DO
•
•
•
•
Think of a skin as an immersive experience for the viewer
Connect the gutters to the Super Leaderboard
Keep important imagery, logos and messaging within the safe area* of 1024x768
Gutters should have a continuous skin, or should fade to a solid colour (not the same colour as the site background) as you scroll
down the page.
DON’T
• Repeat the exact same imagery on both sides of the page
• Use large areas of flat colour
• Stop images at the gutter of the page. Keep important messaging and imagery in the safe zone but allow it to flow further.
Note: If the submitted creative does not conform to the above specifications, it will not be placed online and may result in a delayed
launch date.
© 2014 CBS Interactive.
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Contacts
Questions about this opportunity
Please contact your CBS Interactive representative.
Technical questions about your creative
E-Mail [email protected]
© 2014 CBS Interactive.
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