2017 Fair Saint Louis
Experiential Marketing Opportunities
July 2, 3, 4, 2017 in Forest Park
St. Louis, Missouri
About Fair Saint Louis
In 1981, St. Louis businessman Robert R. Hermann organized a group of civic leaders
to create an event that would unite the region in a joint effort to promote St. Louis to
the country and the world.
With the help of 100 community leaders and approximately 1,000 volunteers, the first
three-day V.P. Fair was held on the St. Louis Riverfront July 3-5, 1981. The 90-acre
Jefferson National Expansion Memorial, with the majestic Gateway Arch, provided the
perfect setting for what was to become known as “America’s Biggest Birthday Party.”
Under the leadership of Mel Loewenstein, in September 1994, the
V.P. Fair name changed to Fair Saint Louis. This new title more effectively
showcases the civic pride and spirit of the people of the St. Louis region.
The name Fair Saint Louis acknowledges this event is produced by St. Louisans,
for St. Louisans and their guests from all over the world.
In 2017, as work continues on the transformation of the Gateway Arch Grounds,
Fair Saint Louis will return to Forest Park for another unforgettable experience,
and you can be a part of it all.
Fair Saint Louis Notables
UFree admission to hundreds of thousands of attendees
UMusic, family entertainment, food and beverage vendors and fireworks
UMore than 10,000 volunteer hours in planning Fair Saint Louis each year
UMore than 140 corporate and individual sponsors
UPast entertainers include Elton John, Dolly Parton, Bob Hope, The Black Eyed Peas,
The Fray, John Legend, Trace Adkins, Bret Michaels, Michael Franti, Heart,
The Band Perry and St. Louisian Nelly
UFestival Zone featuring hands-on activities for the whole family
UExtensive media coverage including print, radio, television and digital
stories reaching 27 million individuals in 2014 alone
Numerous gifts donated to the St. Louis community by the Foundation, including the
lighting of the Eads Bridge and the Mississippi River Overlook Stage, and partnering
to provide two Grand Staircases beneath the Arch as part of the National Park system.
More recently, a gift donation to Forest Park Forever for an irrigation system.
Experiential Marketing Opportunities
In more than 35 years of celebrating America, Fair Saint Louis has ample opportunities for mobile marketers and exhibitors
throughout “America’s Biggest Birthday Party.”
UReach a large variety of demographics through the tens of thousands of daily fairgoers.
ULocated on 72 acres, including Forest Park’s historic Art Hill, Grand Basin and Shakespeare Glen, provides all exhibiting
brands maximum visibility and exposure to fairgoers.
UYour company will benefit from public awareness, sampling, demonstrations and lead generating activities.
UFootprints starting from10’ x 10’ spaces are available for all three days.
UFor a price quote, please contact Julie Donnelly at Fair Saint Louis (314.880.8143/ [email protected]).
“If you didn’t go – you should have.”
ChicagoNow
Fair Saint Louis Attendance & Demographics
Age
under 15
6%
9%
Ethnicity
Gender
16 - 19
13%
9%
7%
20 - 29
48%
30 - 39
17%
24%
22%
40 - 49
Female
8%
Male
52%
6% 4%
9%
50 - 59
African American
34%
32%
over 60
1%
36%
9%
22%
41%
Single 13%
Married
17%
Divorced 22%
24%
Widow
Education
under 15
7%
6%
16 - 19
9%
20 - 29
21%
28%30 - 39
40 -44%
49
50 - 59
Ethnicity
10%
1 Child
2 Children
3 Children
52%
6% 4%
16%
48%
Female
41%
Male
33%
7%School
High
Associate Degree34%
8%
Bachelor Degree
9%
32%
Graduate/PhD
4+ Children
over 60
Marital Status
Family Size
1%
7%
36%
22%
41%
Single
Married
Divorced
Widow
Hispanic
Asian
Middle Eastern
Eastern European
European
Family Size Gender
Marital StatusAge
Caucasian
Household Income
Caucasian
African American
12% 11%
Hispanic
27%
Asian
19%
31%
Middle Eastern
Eastern European
European
Education
Household Income
10%
21%
28%
44%
1 Child
16%
2 Children
3 Children
4+ Children
41%
33%
under
$25,000
$25,000 $50,000
$50,000 $75,000
$76,000 $100,000
over
$100,000
High School
Associate Degree
Bachelor Degree
Graduate/PhD
12% 11%
19%
27%
31%
under
$25,000
$25,000 $50,000
$50,000 $75,000
$76,000 $100,000
over
$100,000
Exhibitor Sponsorship Opportunities
“Insert your Brand Name here” to reach St. Louisians over July 4th!
Have you ever wanted to Sponsor a music stage, go greener by sponsoring
the bicycle valet parking or get in good with the VIP’s? Choose from the
opportunities below and become 2017 Fair Saint Louis Sponsor.
“Fair St. Louis has been a great partner for the SponsorSource Fair & Festival Network.” Over the years
they have hosted several Network tours, and aside from having hundreds of thousands of St. Louis
consumers, they are super user-friendly in accommodating the various needs each tour brings to the
table. By far they are the Network’s go to event for reaching the most consumers in St. Louis, and
suffice it to say we’ll be working with the team again this year.”
Marty More, President, SponsorSource Fair & Festival Network
UUU
The Fair Way
artist and vendor sales featuring
local performers
Lighting of Fair Saint Louis
Interactive Zones (2)
Shuttles (4)
Shuttle Routes (4)
Shuttle Stops (4)
Fair Saint Louis VIP Lounge
Production Trailer Scrims
Bicycle Valet
Parking Vehicle Parking Lots
Jumbotron Video Screen
Picnic Areas
Entry/Exit Gate Naming Rights
(with mass product giveaways)
Trash & Recycling Containers
Entry/Exit Gate Lockers
(with mass product giveaways)
plus many more opportunities…
Bathroom Areas
UUU
“Fair St. Louis was an amazing experience for our Chevrolet event team, and a great
platform to showcase our new cars and trucks. The festival also gave us the opportunity
to introduce the all new Chevy Colorado for the first time, which was named Motor Trend’s
2015 Truck of the Year. The team at FSL is great to work with, and we hope to continue
growing our relationship with them.”
Hunter Klop
Field Marketing Manager - Chevrolet
Fair Saint Louis 2017 Details
All mobile marketers will be placed in the
Interactive Zones currently shown on the
map with brown triangles.
Hours of Operation
Sunday, July 2 – 12:00 pm – 10:00 pm
Monday, July 3 – 4:00 pm – 10:00 pm
Tuesday, July 4 – 12:00 pm – 9:30 pm
With more than 250,000 attendees to
Fair Saint Louis last year, our free
admission event attracts people from all
over the country with a wide array of
activities and entertainment. General
programming includes 3 nationally
recognized headliner musical bands
(one each evening) on the stage,
dynamic fireworks display (following
headliners), Interactive Zone featuring
experiential marketers and a Family
Festival Zone featuring free hands-on
activities for kids of all ages.
2017 Preliminary
Fair Saint Louis Map
(subject to change)
Past Experiential Marketers
UAirheads Candy
UAir National Guard
UAT&T
UBlue Bunny
UChevrolet
UCricket Wireless
UDuke’s Mayonnaise
UFord Motor Company
UGeneral Motors/Buick
UIncredible Pizza Company
UMAC HQ
UMadrina’s
UMichael’s Arts and Crafts
UNationwide Insurance
UNature Valley
UPepsi
URedbook Magazine
USkechers
UToyota
UWelk Resorts
UWhite Cloud
Fair Saint Louis 2016 by the Numbers
8:
national lists that
named FairSTL one of
the top 2016 Fourth of
July events
10,033:
1.7 million:
impressions from Fair
Saint Louis Facebook
and Twitter pages
45: hours our meteorologist
monitored severe weather
during the Fair
49,777: engaged users on
Fair Saint Louis’ Facebook
page (April 1-July 31)
circulation of
local print news
stories about
clicks from stltoday.com
visitors on Fair Saint Louis
digital ads.
Wait! There’s More!
20%: increase in likes on
Fair Saint Louis’s Facebook
page (April 1-July 31)
Fair Saint Louis
1 million: impressions
delivered in June and July
from the stltoday.com
audience
$1.5
million+:
publicity value of Fair Saint Louis
2,545:
posts on Instagram
using #FairSTL
2016 online and broadcast news
stories
774,846: Fair Saint Louis
Facebook page post reach
(April 1-July 31)
1 million+: number of readers who saw FSL’s print ads
in the St. Louis Post-Dispatch
750+: news stories about
Fair Saint Louis
(April 1-July 31)
338: number of volunteers
who helped make Fair Saint
Louis 2016 possible
16:
total food vendors
205,000235,000:
people who attended
Fair Saint Louis 2016
400:
kegs of beer delivered by Anheuser-Busch/Lohr Distributing
927: promotional mentions
of Fair Saint Louis on local
iHeartRadio stations
and the iHeartRadio app
100,000:
total pounds of
5.5 million: impressions
from 175,461 DDI digital
billboard spots
Arctic Ice delivered to the Fair
3: media partnerships
(St. Louis Post-Dispatch,
KMOV, iHeartRadio)
59%:
increase in
FairSTL app
downloads
from 2015
24: TV segments filmed from
the Fairgrounds July 1-5
9: charities that manned
drink booths