Meetings with the Masters of Marketing.
An exclusive interview series by Anthony
Robbins with the world’s leading Internet
marketing experts sharing easy-to-apply
strategies for making money now.
“The only way to
become wealthy is
to add more value to
people’s lives than
anyone else is adding.”
—Anthony Robbins
Anthony Robbins
THE NEW
MONEY
MASTERS
Giving Customers the Unbreakable Power
of Trust Marketing with Authentic Service.
Trust, Leverage, Community and Wealth:
Chris Brogan
“3 Keys to Building a Mind-Blowing
Relationship with Your Clients”
Action Book
Contents
Profile: Chris Brogan............................................................................................ 3
3 Keys to Building Relationships on the Web..................................................... 5
The Abundance Mentality.................................................................................... 7
5 Steps to Writing a Winning Communication.................................................... 9
The Human Approach........................................................................................ 11
Your Action Plan................................................................................................. 15
Growing Your Audience: Some Basics.............................................................. 17
The Value of Networks....................................................................................... 19
An Interview with Chris Brogan
1
Anthony Robbins, the interviewees and Robbins Research International, Inc. or any of its affiliates
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The information conveyed by Anthony Robbins and each of the interviewees, as well as the information
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© 2010 Robbins Research International, Inc. All rights reserved.
2
ANTHONY ROBBINS / The New Money Masters
Profile: Chris Brogan
When Chris first entered the job force, he was an average
employee at a telephone company where he did his job and
went home. This all changed one day when he was watching
Les Brown on PBS’s Live Your Dreams. This experience led
him to Tony Robbins’ Awaken the Giant Within and the works
of Stephen Covey. After reading these books, he thought about
the path of what he wanted his life to be, including living inside
his own circle of influence and working for a greater “cause.”
In 1998, Chris co-founded the PodCamp new media
conference series, exploring the use of new media community
tools to extend and build value. Without asking for any money
up front, he was able to build a large database and make
connections and starting points for solid networks of people interested in his message.
By seeing the direct value of online communities and building relationships, Chris became president of
New Marketing Labs, a new media marketing agency. He works with large and midsized companies to
improve online business communications such as marketing and PR through the use of social software,
community platforms and other emerging Web and mobile technologies. Recently, Chris has shifted
his focus to connecting with small businesses and embracing the human business connection through
marketing and media tools.
Chris speaks, blogs, writes articles and makes media of all kinds at www.chrisbrogan.com, a blog that
holds the #1 ranking on Advertising Age Power 150 and is in the Top 100 on Technorati.
He is the author of the recently released Social Media 101 and is co-author of the New York Times and
Wall Street Journal best-selling book Trust Agents.
Chris currently resides in Boston with his wife and two children.
An Interview with Chris Brogan
3
The Perfect Blend: Third Tribe Marketing
A dispute between Seth Godin and Brian Clark (founder of CopyBlogger) erupted into a new “tribe”
of marketing.
The Dispute: How It All Began
Brian Clark wrote a post about an innovative “get money fast” Internet marketer named Frank Kern, and
Seth was outraged. Brian figured people would learn what they could and apply it in a way that works for
their audience. Seth did not agree and asked Brian “what team he was on.” Brian believes that while he’s
open to ideas from all kinds of sources, he was not on any particular “team.”
Soon after, the Third Tribe was launched by Brian Clark, Darren Rowse (ProBlogger), Chris Brogan and
Sonia Simone (Remarkable Communication). The Third Tribe, www.thirdtribemarketing.com, is an
online private marketing community where you pay a little bit to get in the door and every month they talk
through ideas for Internet marketing.
The Three Tribes
The first tribe (Internet marketing focused). These marketers come complete with big red headlines,
yellow highlighting and more agressive customer acquisitrion tactics..
The second tribe (social media focused). These idealists promote community over commerce and
conversation over cash. People in the space successfully participate in social media for higher traffic,
better search engine optimization and larger profits.
The third tribe (focused on both). These people avoid spam-like approaches while having no problem
asking for the sale and making lots of money. These people learn from all sides and apply what they
learn in a way that works for them. This tribe profits from the intersection of pragmatism and progress.
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ANTHONY ROBBINS / The New Money Masters
3 Keys to Building Relationships on the Web
First Key: Start a Blog as a Home Base
Definition: A home base is a place where someone can impart enough information about who they are
and their intentions. A person can write a lot about the ways they’re able to equip the buyer that they’re
hoping to get.
Tips:
• Your home base does not necessarily have to be where your real Web finance transactions
occur, but it might be something like a blog.
• Blogs seem to be the simplest of home bases because the technology is really easy to
implement and it’s as simple as saying, “I think I’ll write something today.”
Second Key: The Importance of the Outpost
Go to social media sites—outposts—and spend time interacting with people. From there, guide the
reader to your home base where you control a lot more of the transaction. Then directly issue the call to
action to join your home base list and be part of an e-mail marketing opportunity.
Tips:
• Don’t start out on something like Twitter or Facebook or LinkedIn, because that should be
the outpost.
• Go to the outpost and build relationships because that’s where the people are.
Did You Know?
Facebook Dynamics
Everybody’s on social media sites like Facebook for different reasons: 750,000 people join
Facebook every single day. Most of them are ages 31–60 and are women. The number one
reason why they’re there is for pictures. So if someone is not in the picture business or extended
family picture business, you might not be able to market to this demographic as easily as you think.
An Interview with Chris Brogan
5
Third Key: Use Listening Tools and Make It Measurable
Use your listening tools and hear what people are saying.
Tip:
• Google the phrase “Grow Bigger Ears”; there’s a blog post already there where people can
learn about listening skills and how to use listening tools to hear opportunities for business or
relationship building.
Create real simple measures to follow and achieve. Ask questions like: Did I or didn’t I advance
good quality customer service? Did I get some promotion going? Did I do something to help some other
people who will hopefully then translate that at some later date into my business? Or does it help me
span my network out?
Example: An Internet service provider company should be listening for when people say, “My site went
down or my site sucks.” Then that ISP company can contact the person via something like Twitter and
say, “I’m so sorry that’s happening. I’d love to help you convert over to my site. And I’ll give you a free
trial for a month.”
Tips:
• Promote other people more than you promote yourself.
• Use a 12:1 ratio! Point to other people’s things 12 times as much as you point to yours because
when you make your request, it is always better received. The percentage goes up dramatically on
your request when they realize that you’re willing to span out, that you recognize there are other
ideas and other places.
“You can’t use pretty words [when searching] because no one ever
hits their thumb with a hammer and yells, ‘Golly.’”
—Chris Brogan
6
ANTHONY ROBBINS / The New Money Masters
The Abundance Mentality
Oftentimes in business people get caught up in talking about themselves until the other person is
completely uninterested. People forget that the same things are true even online. Remember, when
people are desperate to sell, that desperation can be an ugly thing. The most attractive people in the
world are those who are really confident in how they present themselves (especially in business).
Metaphor: Relationships Are About Contribution!
Dr. John Gottman conducted a fascinating study between men and women in relationships. He would
put them in rooms and study them on their patterns for months. As a result, when viewing a couple
interacting during an argument for seven minutes he can predict whether the relationship will end in
divorce or not within three to five years with 92 percent accuracy. He does this through something called
“multiple plays.” For example, to have an OK relationship, you have to have a ratio of five times positive
to one negative (5:1 positive to negative).
How This Relates To Building Relationships With Your Customers
It’s the idea of bringing value 10 times more often than other people, ultimately giving you the credibility
and also supporting these people in getting the outcomes that they really want. But maybe what people
are really doing is looking for the answers that you can fulfill rather than looking for the answers anybody
they know can fulfill. Just be the person who’s always deflecting business away to others while taking
some opportunities for yourself when they seem to fit.
Tip:
• Keep it simple. Use a spreadsheet in either Excel or Google Docs to keep notes on business
relationships and whom to send referrals to because you can use this at any time for reference.
An Interview with Chris Brogan
7
Case Study: The Abundance Mentality in Action
Small-Business Example: Roger Smith Hotel
One of Chris’s favorite places to stay in New York City is the Roger Smith Hotel, a small boutique
hotel. One day a truffle company called Fifth Avenue Chocolatier sends over chocolate truffles
because they thought he would appreciate them. In essence, the chocolatier is trying to make a
deal with Roger Smith Hotel so that when people come to stay at the hotel, the hotel would want
to order their chocolates for special guests. From this, business can happen in all directions. The
experience of the service at the hotel feels a little nicer to Chris because he has beautiful chocolate
truffles. The chocolatier company gets free advertising so that maybe the next time Chris needs
chocolates, he will think of their company.
“We should always be listening for an opportunity for someone else,
because the minute you put business in somebody else’s hands, they
don’t take you away from the table ever again.”
—Chris Brogan
8
ANTHONY ROBBINS / The New Money Masters
5 Steps to Writing a Winning Communication
1.Before anything else, ask yourself how you can be helpful. How does this help
someone else?
2.Start with the most important part at the top. (You could lose them by the bottom, so put all
the most important things up front.)
3.Scan the first paragraph. Remember, people do a lot more reading from their mobile devices,
so make sure your message is compatible.
4.Have a really solid, obvious call to action at the top. If it must be a longer piece, create
headlines so that it’s easy to read.
5.Don’t provide five different ways to get the response. If the goal is to get comments, then
don’t send people elsewhere during that post. If the goal is to purchase something, then don’t
ask for a comment.
Tips:
• Brevity is important. Keep your communications concise and to the point.
• Don’t abuse your list. People often wonder why their clients aren’t buying when they are
giving them all kinds of offers. It’s important to understand that consumers want to be asked
for responses with just like you would in a face-to-face interaction. Every now and then,
engage your list. Ask them thought-provoking questions…see what they want!
Example: Chris was able to get his open rate to drastically increase by following these simple
steps. His open rate was around 20 percent and he got it up to 70 percent by asking questions
in his e-mails and responding when they hit “Reply.”
“Doing the same thing all the time and expecting a
different result means insanity.”
—Albert Einstein
An Interview with Chris Brogan
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ANTHONY ROBBINS / The New Money Masters
The Human Approach
The human approach is about showing people how to get business out of using Web tools to do what
they do well in real life, which is connect with people.
Chris believes in making a personal communication and treating your customers like humans. He
believes the human business is the most important thing causing the trust to return: 99.9 percent of
buying is done through other people (with the exception of vending machines).
The traditional business viewpoint is expecting all communications to be professional. Because everyone
is human, Chris suggests simply treating them like humans and talking to them like you would a friend.
6 Ways to Become a Trust Agent: Following the Human Approach
1. Stand out by being human. Be the company that actually communicates like humans.
2. Buy from people who act human.
3. Add human touches by asking questions or finding out about their comforts and passions.
4. Use social media sites like Facebook and Twitter or even just comment on blogs. (Make your
picture on these sites an accurate resemblance of yourself doing something that is dynamic
and real.)
5. Leverage. Make a shift in your business to something that’s unique and different. Don’t get stuck
doing the same thing that isn’t working. First, earn respect and success for something, and utilize that
platform as leverage to start something new.
6. Always try to be that agent in the middle of everybody (Agent Zero). Connect with everybody,
not just those based in your same geographic location. Bundle with other people so that you can add
more value to your customers.
“Success doesn’t just happen. It’s all the little
things you do well that accumulate.”
—Anthony Robbins
An Interview with Chris Brogan
11
The Human Connection
From Digital to Human: Connecting People Through the Internet
Think back to 100 years ago when people were just being introduced to the phone. This was a new
form of technology at a time when people were accustomed to getting leads or referrals by face-to-face
interactions. Chris would have argued that the phone would be a great resource, saving time and money.
Marketing via the Web is the same concept, just 100 years later.
People are hesitant about using the Web for marketing their business/products because:
1.They feel a little awkward. People are not always sure they understand the tools.
2.People are not sure what their clients are looking for on the other side.
3.Suddenly they have to go from having a really warm interaction to typing and putting up a photo.
Regaining Trust
Businesses are treating people like numbers and have been since the 1950s and maybe even before
then. But with the Internet came the tools that allow consumers to complain, to praise, to say what they
think matters. Some of the very smallest businesses on the Web are showing their loyalty. People don’t
always get the same attention from big companies.
Case Studies
HVAC Installers
Chris had a client who was selling the installation and maintenance of heating and ventilation
services. The difference in this client’s business was that the customers really loved their installers
because they give great service. So Chris had the client make a video asking the installers what
matters in service and why they think it’s the most important thing to the customer.
Before Chris, the company’s version of marketing was using the Yellow Pages and cold-calling
businesses. Chris now had them use this same approach, but instead of the usual pitch, he told them
to ask potential clients if they would view the video about what’s most important. People were more
engaged and sales increased.
Sony Electronics
Sony Electronics, USA asked Chris to do a bunch of product reviews of digital cameras and
Blu-Ray machines because one of the sites he runs is called www.dadomatic.com, which is a
bunch of dads talking about their experiences.
So he built a program that didn’t just review the cameras but came up with projects for every
single one of their products. For example, for a still camera, he had kids take 100 photos of faces
(because kids always have a way of taking the most humorous close-up photos). Then for their
video camera, he had kids interview their grandparents to make the project multigenerational. So
by doing this, Chris was able to create an emotional family story instead of just a product review.
By creating a human-based product review, Chris was able to increase Sony’s sales by showing
their products were easy to use (even for a kid) and attractive for the entire family.
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ANTHONY ROBBINS / The New Money Masters
Web Analytics Resources
These companies offer various Web analytics tools, which allow clients to get more Web site visitors
and leads via search engine optimization (SEO). These systems offer ways of searching across all social
media networks, blogs, forums, etc, on the Internet to track and maintain a database.
SAS
Recommended for midrange to big businesses: www.sas.com
Radian 6
Recommended for smaller businesses: www.radian6.com
HubSpot
Recommended for small businesses: www.hubspot.com
Trackur
Recommended for very small businesses: www.trackur.com
Tip: See what the competition is saying about your business. Some Web analytics companies will
have sentiment ratings tools, so you are able to search your company vs. another and see what
people are saying.
Case Studies
Relentless Pursuit of Customer Service
If someone sends a Tweet out that says, “My site went down. Please help. Love, Chris.”
Rackspace, a Web host company, will contact you within three to five minutes to help.
This type of relentless fierce pursuit of customer service is a strong selling point. Chris shows the
same relentless pursuit by always driving something toward something with a business goal in mind.
Every time a business replies to someone on Twitter, they believe that out of the millions of people
out there that that person or company is taking the time to really care about them, ultimately
creating a strong loyal relationship. A company can track and offer its superior service with web
analytics tools.
Three Fluid Ounces
Chris recently saw a company in a magazine called www.3floz.com, which provides TSA-friendly
beauty products for travelers with carry-on luggage. Chris believes this company is so clever
because by using social media tools they could search for people who are flying or using airplane
codes and then lead those people to their Web site.
What’s Next for This Trust Agent?
Since being on the road for the last couple of years and having young children at home, Chris has retooled his business. His focus and mission is to really equip people, to build human businesses, which
he considers sustainable relationship-minded businesses. His goal is to help with the human business
connection and drive new business models that translate into family-friendly, “kitchen table style”
businesses that can drive things home. www.humanbusinessworks.com
An Interview with Chris Brogan
13
Notes
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ANTHONY ROBBINS / The New Money Masters
Your Action Plan
Tony Robbins ends his programs by having you take immediate action on what you’ve learned.
Remember, the first step to lasting momentum is taking massive and specific action in the moment.
Take a minute now to think about Chris’s strategies and how they can apply to your own business or life.
Answer the following questions:
1. What two distinctions have you now made as a result of what you’ve learned? How will
these principles change your life and/or business for the better?
2. What are two actions (one big, one small) you can take right now? What will you immediately
apply/change/do/decide today to make the biggest difference in your life?
An Interview with Chris Brogan
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ANTHONY ROBBINS / The New Money Masters
Money Masters Article: Chris Brogan
Growing Your Audience: Some Basics
Chris Brogan’s friend and former coworker Mike Desjardins asked him about how people go about growing
a blogging audience. This is a great question. Chris runs into tons of people who have wonderful blogs that
deserve much more attention than they receive. So what gives? What can one do to grow their audience? If
people want to grow their audience, they need to know who they are, provide easy-to-consume chunks of
content, promote their work effectively and be persistent.
Let’s Start with Audience
First and foremost, determine who the blog is for.
If the person’s answer is themselves and they have
more than one RSS subscriber, congratulations!
They’ve done it! If the person’s answer is, “Anyone
into _____,” like “Anyone into tech,” and they
have more than 10 subscribers, congratulations! It’s
important to be clear about the audience. If Chris is
going to bother giving people some of his time, he
wants something back.
Take the example of Mitch Joel’s Six Pixels of
Separation, www.twistimage.com/blog. This is a topshelf blog, with clearly written content, that speaks
to people looking to better understand the future of
digital influence.
It is brilliant work, considerately written and created
in such a way that someone can come away thinking
about how this impacts them. Perfect. Spot-on.
Other great examples of a focused blog that targets
its audience well:
• Problogger, www.problogger.net
• Web Worker Daily, www.webworkerdaily.com
• Copyblogger, www.copyblogger.com
• Livingston Buzz, www.livingstonbuzz.com
An Interview with Chris Brogan
Technically, Chris could give links all night, but the
point is to look at how the content is focused on a
specific audience. Look at a few posts forward and
backward. Except for a few exceptions, one can tell
exactly who the audience is.
Chris believes when his audience dips, it’s because he
has lost his focus. But there’s a bit more to it than that.
Content Needs to Be Well Chunked
First off, journalists know this, but Chris advises to:
1.Start with the best stuff right at the top. Do not
do it as a buildup.
2.Make it such that people can read it in chunks.
In reviewing this blog, Chris has headings that
break up the post. He’s got bullets that break up
the post. He leads with a graphic and/or quote
near the title.
3.Break things up so that human eyes can read
them more easily. Dense posts and super long
posts are a turnoff. Remember brevity!
17
How to Promote One’s Blog Effectively
1.Make sure there’s a very prominently displayed
link for folks to subscribe to the RSS feed. The
bigger and more attention drawing, the better.
2.Add an e-mail subscription option. Chris
prefers using Feed Burner to manage all of this.
3.Be sure the blog URL is loaded into almost
every social network a person is using. Add
it to MySpace, Facebook, Twitter, LinkedIn,
Plaxo, Flickr and wherever else one can bring
awareness. Make sure to submit it to directories
like Dmoz.org and Yahoo and Google. Get the
URL out there where people can find it. Chris
has had lots of interesting moments where
someone has found his blog via Facebook or
LinkedIn.
4.Add it to business cards and e-mail signatures.
Chris recommends if a person does not have
business cards, go to Overnight Prints or Vista
Print or Moo and buy some.
5.In services like Twitter, promote blog posts from
time to time­—Not EVERY post, but ones that
have been done particularly well. Chris never
uses automatic post-to-Twitter links. He thinks
they don’t seem to net decent conversations. He
advises to try using a conversational tone. For
instance, when he did this post, he sent Twitter
something like this: “I shared my thoughts
on growing your audience. What are YOUR
ideas?” and then the link back to this post.
information the audience seeks from you. Persist in
such matters; never accept that work is flawless, but
instead analyze responses and uptake or downturn in
traffic, and give more effort accordingly.
Now the Bonus Round
Other ways that Chris has built traffic to his blog are
by including the basics: Comment on great blogs.
Write and submit guest posts to top blogs in similar
space (but be careful of HOW you guest post). Add
occasional links to your own blog posts in places
like Flickr. Consider contests. Participate in other
people’s events. Write series so that people want to
participate and come back for more. Make the URL
memorable.
And beyond all that…be as human as humanly
possible, only do that in the most interesting senses
of the idea.
Be Persistent
Chris would say, “Be consistent,” but in this case, he
wants people to persist in not only putting out their
content but also making it better. EVERYONE can
make his or her stuff better. One might need to pare
down the word count. There is always room to do
better work.
Further, do a lot to try new things. Stretch out
the medium. Think of new ways to ask the same
old questions. Decide on challenging approaches
to blogging in ways that powerfully reveal the
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ANTHONY ROBBINS / The New Money Masters
Money Masters Article: Chris Brogan
The Value of Networks
A person purchases a plane ticket and flies to a new city for the first time. They take a cab to the heart of the
city and then get hungry for a bite to eat. They open their laptop and steal WiFi, trying to find a restaurant,
and realize they left their laptop power cord at home and will need to find a replacement. They get a call on
their cell from an aunt saying that she needs to buy a new digital camera and asking which one she should
get, because she’s standing in Best Buy right now. They then see a new e-mail come in from their boss stating
that they’re fired.
Network: The Old Days
What Do I Mean by Network?
In the old days, a network was your family, your
neighbors, your co-workers and a few scattered
others. People lived reasonably close to some number
of these people, and they knew their comings and
goings as intimately as a Facebook news stream.
These people knew each other from when they were
foolish kids and knew which person wasn’t very
good at math but was still a very hard worker. If they
needed help with something, they could reach out by
using mail, by phoning, by “asking around.” It took
awhile, but usually someone could find something.
The idea of a network is just that it’s a connection
of things that form something larger in sum.
Networked computers mean that anyone can access
some resources and communicate back and forth.
Social networks (in the software sense) mean that
the software makes connectivity between users.
Networks in the human sense mean that we have
chosen to align ourselves in some form or fashion
around common beliefs, goals, values, etc.
Network: The New Days
Several of people’s “friends” aren’t that. They’re
more “friendlies.” They agree to be part of people’s
networks. They can reach more people than ever
before. They’re all over the world. They have different
roles, different networks of their own. It’s exponential
the difference in the combined sum of what these
people know. They might not know people the way
a cousin or junior high school teacher would say they
know them, but they are willing to do some level of
information sharing.
An Interview with Chris Brogan
Organized religion works on the power of networks.
So do labor unions. So do governments. Business is
ultimately about networks of one kind or another.
What Can a Network Do?
Networks are about sharing resources. It’s the same
for computers, social networks, human networks
and pretty much all other kinds. Thus, if someone is
looking to build a good network of people, sharing
has to be the common link. Networks can help
someone raise money quickly. They can direct lots of
attention at the same point. They can help someone
find a job. They can elect government officials. They
can shift power and resources seamlessly.
19
Not a Numbers Game, or Is It?
Chris believes that some of the value of a network
comes from its numbers.
In social networks, Chris is fortunate to have a
reasonably good number of “friends.” Partly, this
is because he’s been fortunate to attend a lot of
conferences and been diligent in meeting lots of
people. Partly, it’s because he publishes a blog.
Partly, it’s because he does a lot of work to link
things together to FORM networks by inviting
people to certain social networks, to accept requests
from people, to build out the digital structure of
such things.
Some quick tidbits:
• Chris is not in any way a collector of friends in
social networks. At this point, he says yes to most
anyone trying to connect, but he doesn’t gather.
• He doesn’t believe in the “rule” that one must
“really in real life” know someone before
accepting him or her as a “friend.”
• He doesn’t build networks to market. He’s not a
marketer. He builds networks to be helpful and
to deliver value in both directions.
• He thinks the key to it all is “More hands lighten
the load.”
Tips on Building Valuable Networks
Chris has quick definition of “value.” He is not
referring to money. He means the ability to deliver
and receive information and help and to foster
development (of networks, information, capabilities).
Chris only shares what he believes has worked best
for him:
• Be friendly and inclusive. When going
to conferences, look for the fringe players,
the people who aren’t well known but who
are interesting. Sometimes, these turn into
amazingly wonderful connections.
• Treat “big names” like real people. Oddly,
they treat others the same way in return. This
20
comes in handy later, when someone can show
them value.
• Seek to be helpful. Always. The more one can
do for others, the more that wheel comes round.
• Connect. Connect. Connect. Help others find
each other. Connect people with other people
as often as humanly possible. This keeps flow
moving, and it shows that one cares.
• **BEWARE** network leeches. Occasionally,
in trying to form communities of useful and
sharing people, someone comes along who
needs, needs, needs. Learn how to cut that sort
away. It’s not rude. It’s not elitist.
• Recognize that diversity and opportunity
are great ways to build something more
interesting. Homogeneous networks are only
useful in a narrow scope, meaning: meet lots of
good people from lots of walks of life.
• Say thank you. Often.
• Always offer to help connect others to even
add more value, if possible.
• Be as timely as possible. Help isn’t much help
if it’s too late.
• Never take credit. Always assume responsibility.
Be as humble as possible.
• Give often and long before ever having to ask
for something.
Social Networks and Value
One last point: The power of all these social software
applications is that they empower us to communicate
rapidly in a one-to-many format, and along the lines
of our networks of value. To that end, be sure to use
this to accomplish goals. Make sure to know the
size and depth of the personal database. Make sure
contacts and connections are well connected through
these digital tools. Try to build them all well, and
respond quickly to people’s needs: reach the edges
of the network, and help others extend out to theirs
so that everyone may benefit from the full effect of
that work.
And don’t be evil. (Easy, right?)
ANTHONY ROBBINS / The New Money Masters
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An Interview with Chris Brogan
21
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22
ANTHONY ROBBINS / The New Money Masters
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