2 01 6 FA L L TO O L K I T
Table signs and
TEAR-OUT
POSTERS
STARTING ON P. 5
Essential
PRODUCT
GUIDE
STARTING ON P. 10
Creative
RECIPE
IDEAS
P. 16
PLUS
SALE TIPS
from top sellers!
P. 4
p
s
i
r
n
i
e
us!
u
o
Y
M SMALL FARMERS TO YOUR C
O
R
F
T
S
E
OMMU
THE B
NITY!
G
N
I
BR
Congregations and community
groups like yours are doing outstanding
work for their local communities while
supporting authentic Fair Trade.
We love hearing, and sharing, your stories!
Making a Difference
In this mailing, you’ll find a guide to our products, helpful howto’s, promotional materials and inspiration for the coming year
of serving and selling Equal Exchange in your community.
For more, visit us online:
equalexchange.coop/ee-and-you
THE NEW YORK CATHOLIC
WORKER’S ST. JOSEPH HOUSE
is a community organization that offers
a weekday soup line, donated clothing
and housing to people in need. We are
so inspired by the incredible work they
do and asked community member Jim
Reagan why they choose to serve Equal
Exchange coffee:
©Bob Cromwell, cromwell-intl.com
All around the country, organizations like yours are making a
positive impact, both locally and globally. By featuring Equal
Exchange at your coffee hours and table sales, you are directly
supporting a more equitable, alternative trade system and the
livelihoods of small farmers worldwide. Thank you for your hard
work and dedication to Fair Trade, year after year!
Since 1933, the Catholic Worker
Movement has protested injustice,
war, and violence of all forms, while
advocating for worker's rights, fair
wages, affordable housing and more.
"It's been over a decade since we
began ordering our coffee and
supplies from Equal Exchange. We
found your policies supporting Fair
Trade, small farms and economic
justice consistent with the values
we’ve espoused since our founding.
The majority of folks who come to
us are homeless men or people in
the shelter system. We serve Equal
Exchange coffee to both residents of
the house and soup line guests. The
men we serve claim that we have the
best coffee in town, and some join us
each morning just for the coffee!”
COVER PHOTO: Rev. Dr. Susan Newman Moore, Senior Minister at All Souls Church in Washington, DC. near
2
the Equal Exchange display. Sunday sales have been coordinated by congregant Marc Ferrara and others
for 13 years. THIS PAGE (L): Virgilio de Leon, coffee farmer and member of Finca Triunfo Verde cooperative
in Mexico; (R) The Reverend Carl Wright, Archdeacon of Maryland with Annettee L. Buchanan, National
President of the Union of Black Episcopalians at the Episcopal General Convention 2015.
3
Display on your table
along side Equal
Exchange products
Connect
bottom
to form a
triangle
table tent
Fold in half
Tear along
perforation
to separate
equalexchange.coop
COMSA cooperative member Maria
Dolores Zelaya is an organic coffee
farmer who owns her own plot of land
and loves giving back to the earth!
Doña Albertina makes worm compost for
SCIDECO, the communally operated farming group
run by 40 families in Colombia, Guatemala. She
feeds the worms coffee pulp and manure in order
to produce compost for use in coffee nurseries.
PHOTO ON REVERSE:
PHOTO ON REVERSE:
BEST SALE
equalexchange.coop
HAVE YOUR
yet!
Tips & Ideas
Whether your sale is in its first year or its fifteenth,
these ideas can help you take it to the next level.
How much should I charge?
How should I set up?
How can I share the mission?
•
• Use our tea or chocolate bar
racks to save space and
display products.
• Display our small educational
table signs, posters or
brochures—they’re easy to read
and packed with info about Fair
Trade!
•
•
Round up to the nearest dollar
to help cover costs and make
giving change easier.
Sell multiple items at a discount
to encourage sales (for
example, $3 for one chocolate
bar and $5 for two).
If you’re raising funds for
special projects, trips or
activities mark products up
25-40%.
How should I promote?
•
•
•
4
Include an announcement in
your printed bulletin.
Use your group’s Facebook
page or email list to announce
your sale in advance.
Display a poster with the time,
date and location of your sale.
shop.equalexchange.coop774.776.7366
• Separate whole bean, ground and
decaf coffees for easy browsing.
• Display a clear price list.
• Hang a few of our posters on
the wall or a bulletin board near
your sale.
• Offer pieces of chocolate, small
cups of coffee or bread with olive
oil for dipping. Samples help sell!
Customer Service M-F 9am to 5pm EST
in HONDURAS
• Attach our special hang tags to
bottles of olive oil to help tell the
story behind the product.
in GUATEMALA
• Share our short, fun and
informative videos with your
group to connect them with our
farmer partners.
• Don't forget to tell your group
about the local projects that their
purchases support when you
promote your sale.
LEARN MORE ON BACK u
LEARN MORE ON BACK u
5
Display on your table
along side Equal
Exchange products
Connect
bottom
to form a
triangle
table tent
Fold in half
Tear along
perforation
to separate
1
2
Free!
RESOURCES
1. OLIVE OIL TAGS Tell
the story behind our
Palestinian Olive Oil with
these beautiful tags.
tear out
and use
today!
2.DECAF STICKERS Make
3
it easy to find the decaf
coffees on your table at
a glance.
3.BROCHURES Get in-
equalexchange.coop
equalexchange.coop
In an industry dominated by large plantations,
small farmer grown tea is revolutionary!
We’re proud to work with small-scale tea
growers like the Marginalized Organic
Farmers’ Association.
Petricio Mamani of CECOVASA is
both a coffee and cacao farmer
who branched out as a means of
diversifying his income.
PHOTO ON REVERSE:
PHOTO ON REVERSE:
depth information about
our farmer partners with
product-specific brochures.
4.SUPPLY CHAIN POSTER
Show your congregation
how Equal Exchange
trades differently, step
by step.
5.TABLE SIGNS Display fun
facts and stories about our
fairly traded products at
coffee hour.
4
6.PRODUCT POSTERS
Draw customers to your
sale with eye-catching
posters about our products
and mission.
7.ONLINE RESOURCES
Find videos, presentations,
discussion guides and
more online at:
equalexchange.coop/video
in PERU
5
in SRI LANKA
LEARN MORE ON BACK u
6
LEARN MORE ON BACK u
Add r
to you
NEXT
R!
ORDE
6
7
MORE RESOURCES AT:
shop.equalexchange.coop/educate
7
NEW RECIPE
NOW HAZELNUT
FREE!
NEW PRODUCT
Spotlight
REAL GROUND
CHOCOLATE
IN THE MIX!
WARM UP
WITH ANY
OF OUR
NEW TEAS!
BIODEGRADABLE
PYRAMID BAGS
PROVIDES SPACE
FOR LEAVES TO
UNFURL AND
EXPLAND
FULL LEAF TEAS
THREE NEW
& HERBAL SACHETS
TEA ADDITIONS
Try small farmer-grown tea in a new way
Discover your new favorite
Our full leaf and herbal tea sachets give you
a loose leaf-like tea drinking experience,
with the convenience of a tea bag. Try all
three: Organic Black, Organic Green and
Organic Rooibos.
8
OUR DARKEST
BAR YET!
88% CACAO
shop.equalexchange.coop774.776.7366
Customer Service M-F 9am to 5pm EST
You’re going to love these
three new warming teas:
Organic Ginger, Organic
Rooibos Chai and Organic
Green Tea with Ginger!
DARK HOT
CHOCOLATE
Get ready for a treat!
This dark and indulgent
hot chocolate is extra
rich and creamy. Made
without milk!
TWO NEW
CHOCOLATE BARS
Organic Milk Chocolate
Organic Extreme Dark
A classic sweet and
creamy treat with notes
of carmelized sugar is
now hazelnut-free!
With flavors of rich
fudge and roasted nibs
this is our darkest bar
with 88% cacao.
9
shop.equalexchange.coop
Call 774.776.7366
Customer Service M-F 9am to 5pm EST
PERCOLATOR GRIND COFFEE
COFFEE
ORDER ONLINE:
shop.equalexchange.coop
Call 774.776.7366
Customer Service M-F 9am to 5pm EST
DRIP GRIND & WHOLE BEAN options
Fellowship Blend
Packaged Coffee
5, 16-OZ BAGS/CASE
6, 10/12-OZ BAGS/CASE
A warm pot of coffee has a way of bringing people together.
Make your coffee hour even more meaningful with this special
blend, which celebrates the connection between communities
like yours and farming communities worldwide.
Experience the best beans from small farms all over the world
in each of our flavorful coffees. Our talented roasters bring
out the best in every batch, whether you crave a floral medium
roast, a smoky French roast or anything in between.
PRODUCT NAME
ROAST
Organic Fellowship Blend
$37.50
ORGANIC COFFEES
LIGHT >>> DARK
Organic Fellowship Blend Decaf
$44.00
Organic African Roots
$38.40
Fellowship Blend
$34.50
Organic Breakfast Blend
$38.40
Fellowship Blend Decaf
$41.00
Organic Colombian
$38.40
PRODUCT NAME
ROAST
PRICE/CASE
PRICE/CASE
* Organic Congo Coffee
$41.25
Organic Decaffeinated
$44.40
Single Serve Cups
Organic Ethiopian
$38.40
Organic French Roast
$38.40
6, BOXES OF 12 CUPS/CASE
Organic French Roast Decaf
$44.40
Organic Love Buzz
$38.40
Organic Midnight Sun
$38.40
NOW KEURIG® 2.0 COMPATIBLE
Our more environmentally-friendly single serve cups are
made from recyclable plastic and aluminum. Enjoy all the
convenience with less waste!
PRODUCT NAME
ROAST
PRICE/CASE
Organic Breakfast Blend
$39.00
Organic French Roast
$39.00
Organic Unwind Decaf
$39.00
Ekobrew Reusable Filter
-
New
LOW
E
PRIC R
E!
$15.95
EQUAL EXCH ANG E P R OD U C T LIST
EQUAL EXCH ANG E P R OD U C T LIST
COFFEE
ORDER ONLINE:
Organic Mind, Body & Soul
$38.40
** Organic Proud Mama
$42.00
CONVENTIONAL COFFEES
Bright Day Brew
$35.40
Café Salvador
$35.40
Cozy Cup Decaf
$41.40
FLAVORED COFFEES
Serving & Display
See our full range of support products at
shop.equalexchange.coop/serving.
10
PRODUCT NAME
CASE SIZE
PRICE/CASE
Organic Sugar Packets
1000 packets
$21.00
8-oz Ecotainer Paper Cups
1,000 cups
$69.51
Birch Wood Stirrer
1,000 stirrers
$5.00
Equal Exchange Tin-Tie Bags
10 bags
Chocolate Rack, 6-Case Display
1 rack
$26.00
Tea Rack, 8-Box Display
1 rack
$22.00
French Vanilla
$39.90
Hazelnut Crème
$39.90
Hazelnut Crème Decaf
$45.90
Toffee Caramel
$39.90
In partnership with LUTHERAN WORLD RELIEF
** Organic Sisters’ Blend
$42.00
* 5, 16-oz bags/case, ** 6, 14-oz cans/case
$1.30
11
shop.equalexchange.coop
Call 774.776.7366
Customer Service M-F 9am to 5pm EST
WHOLE BEAN
shop.equalexchange.coop
Call 774.776.7366
Customer Service M-F 9am to 5pm EST
SMALLER SIZE, LOWER PRICE
Bulk Beans
Chocolate Bars
2, 5-LB BAGS/CASE
12, 2.8-OZ BARS
Enjoy our full line of coffees in bulk, from carefully crafted blends to
single origin gems in a range of roast levels. See our full line of over
30 bulk coffees at shop.equalexchange.coop/coffee/bulk.html
Our rich chocolate bars are crafted for both classic and adventurous tastes.
PRODUCT NAME
ROAST
PRICE/CASE
TOP SELLERS, 5-LB BULK BEANS
$80.90
Organic Breakfast Blend
Organic Ethiopian
$80.90
Organic French Roast
$80.90
Organic French Roast Decaf
$98.00
Organic Love Buzz
$80.90
Organic Mind, Body and Soul
$80.90
2-LB BULK BEANS
Creative ways to make
the most of buying
bulk on page 19.
CHOCOLATE
ORDER ONLINE:
* Organic Breakfast Blend
$83.00
* Organic French Roast
$83.00
PRODUCT NAME
CACAO %
PRICE/CASE
Organic Dark Chocolate Almond
55%
$27.60
Organic Dark Chocolate Caramel Crunch w/ Sea Salt
55%
$27.60
Organic Dark Chocolate Lemon, Ginger, Black Pepper
55%
$27.60
Organic Dark Chocolate Mint Crunch
67%
$27.60
Organic Dark Chocolate Orange
65%
$27.60
DARK CHOCOLATE
Organic Ecuador Dark Chocolate
65%
$27.60
NEW! Organic
Extreme Dark Chocolate
88%
$27.60
Organic Panama Extra Dark Chocolate
80%
$27.60
Organic Very Dark Chocolate
71%
$27.60
43%
$27.60
43%
$27.60
EQUAL EXCH ANG E P R OD U C T LIST
EQUAL EXCH ANG E P R OD U C T LIST
COFFEE
ORDER ONLINE:
MILK CHOCOLATE
NEW! Organic
Milk Chocolate
Organic Milk Chocolate Caramel Crunch w/ Sea Salt
* 5, 2-lb bags/case
Chocolate Minis
DRIP GRIND
Pillow Packs
Grab and go! Bite-sized milk and dark chocolate treats to satisfy your sweet tooth.
Need your coffee already ground and measured? These convenient packs
brew one pot of coffee in commercial 12-cup brewers.
PRODUCT NAME
ROAST
CASE SIZE
PRICE/CASE
ORGANIC PILLOW PACKS FOR 12-CUP BREWER
48, 2.25-oz
$57.59
56, 1.5-oz
$45.02
Organic Colombian
48, 2.5-oz
$59.09
Organic French Roast
48, 2.5-oz
$59.09
Organic Mind, Body & Soul
48, 2.25-oz
$53.65
48, 2.5-oz
$70.21
56, 2.0-oz
$65.17
56, 1.5-oz
$43.52
Organic Breakfast Blend Decaf
Organic Peru Decaf
Organic Terra Mountain Blend
CONVENTIONAL PILLOW PACKS FOR 12-CUP BREWER
Café Salvador
Connoisseur Blend
Hazelnut Crème
Pillow Pack Sampler
Assorted
PRODUCT NAME
CACAO %
PRICE/CASE
Organic Dark Chocolate - Box of 150 Minis
55%
$30.00
Organic Milk Chocolate - Box of 150 Minis
43%
$30.00
55%
$140.00
55%
$144.00
COUTERTOP DISPLAY BOX OF 150 MINIS
BULK BAG OF 888 MINIS
Organic Dark Chocolate - Bag of 888 Minis
Organic Dark Chocolate Packaging Kit
for creating 35 gift bags of 25 minis each
Cocoa Mixes
Our hot cocoas are crafted using organic cacao (cocoa beans) from the Dominican
Republic and Peru and organic sugar cane from small-scale farmers in Paraguay.
48, 2.25-oz
$50.88
PRODUCT NAME
56, 1.5-oz
$38.77
Organic Hot Cocoa
48, 2.5-oz
$57.28
Organic Hot Cocoa, bulk bag
48, 2.25-oz
$60.90
6, assorted
$10.00
CASE SIZE
PRICE/CASE
6, 12-oz
$30.00
2, 5-lb
$56.00
Organic Spicy Cocoa
6, 12-oz
$30.00
NEW! Organic
6, 12-oz
$30.00
Dark Hot Chocolate
For satellite packs for industrial-sized brewers, visit
shop.equalexchange.coop
12
13
EQUAL EXCH ANG E P R OD U C T LIST
BAKING & SNACKS
ORDER ONLINE:
shop.equalexchange.coop
Call 774.776.7366
Customer Service M-F 9am to 5pm EST
Chocolate Chips
12, 10-OZ BAGS/CASE
Choose the right coffee for your brewer using our guide below!
Perfect for all your favorite recipes. Free of the 8 major allergens.
PRODUCT NAME
Brew
H OW
DO
YO U
CACAO %
PRICE/CASE
Organic Bittersweet Chocolate Chips
70%
$43.20
Organic Semi-Sweet Chocolate Chips
55%
$43.20
DRIP BREWER
P E R COL ATOR
S I N G LE S ERVE
Baking Cocoa
Cake? Frosting? Brownies? No matter what you're making, our rich cocoa
powder will add chocolaty goodness like never before.
PRODUCT NAME
CASE SIZE
PRICE/CASE
Organic Baking Cocoa
6, 8-oz
$30.00
Organic Baking Cocoa, bulk bag
2, 5-lb
$65.00
Fair Foods
Household staples and healthy snacks, all fairly traded from small-scale farmers
around the globe.
PRODUCT NAME
CASE SIZE
PRICE/CASE
6, 500-ml
$71.70
Organic Natural Almonds
6, 8-oz
$39.00
Organic Tamari Roasted Almonds
6, 8-oz
$39.00
OLIVE OIL
Organic Extra Virgin Olive Oil
NUTS & MANGOES
Organic Natural Cashews
6, 8-oz
$35.70
Organic Roasted & Salted Cashews
6, 8-oz
$35.70
Organic Dried Mangoes
6, 5-oz
$25.50
FRUIT & NUT BARS
Learn more about the
impact of our Olive Oil
on page 18.
Organic Apricot Cashew Fruit & Nut Bar
12, 1.41-oz
$16.80
Organic Mango Cashew Fruit & Nut Bar
12, 1.41-oz
$16.80
Organic Pineapple Cashew Fruit & Nut Bar
12, 1.41-oz
$16.80
MEDIUM-COARSE
GRIND
COARSE GRIND
MEDIUM GRIND
Packaged
Coffees
Fellowship
Blend
Our ground
packaged coffee
is ready to use
in a standard
drip brewer, and
our whole bean
coffees should
be ground to
medium-coarse.
If you use a
percolator, choose
Fellowship Blend,
which is specially
ground for this
type of brewer.
Pillow Packs
Need your coffee
already ground
and measured?
These convenient
packs brew one
pot of coffee in
commerial 12cup or 1.5-gallon
brewers.
Single Serve Cups
If you only need one cup at a
time, choose our recyclable
single serve cups.
Helpful T I P S :
STORAGE Store coffee in an airtight container away from light,
heat and moisture for maximum freshness.
WATER Coffee is 99% water. Use the cleanest, freshest water available.
TEMPERATURE The perfect temperature to brew coffee is between
195˚and 205˚F. Automatic drip brewers need a capacity of at least 1,000 watts
to reach this temperature range.
GRIND Match your grind with the right brewing method:
COARSE GRIND:
MEDIUM GRIND:
MEDIUM-COARSE GRIND:
FINE GRIND:
French press, percolators
automatic drip brewers
filter cone
espresso
If your grind size is too coarse, the coffee could filter too fast resulting in a
weak flavor. If it is too fine, the coffee could become over extracted and bitter.
14
15
MORE TIPS ONLINE: equalexchange.coop/brewing-tips
RECIPE
2
Ideas
1. PUMPKIN CHOCOLATE
MUFFINS
The perfect fall treat! Fairly
traded chocolate chips
deliciously complement a
classic pumpkin spice flavor.
shop.equalexchange.coop
Call 774.776.7366
Customer Service M-F 9am to 5pm EST
Tea Bags
6, 20 TEA BAGS PER BOX
2. HALLOWEEN CHOCOLATE
CUPCAKES
Yummy, spooky and fun to
make! Our baking cocoa
gives these cupcakes a rich
chocolate taste.
TEA
ORDER ONLINE:
3
4
PRODUCT NAME
PRICE/CASE
BLACK TEAS
3. SINFUL DARK
CHOCOLATE BROWNIES
Our fairly traded chocolate
chips and baking cocoa
combine to make these
decadent, fudgy brownies.
4. FAVORITE CHOCOLATE
CHIP COOKIES
We found our favorite recipe
for this classic treat and made
it even better by adding
organic chocolate chips from
small farmers!
Small farmer-grown tea is revolutionary in an industry
dominated by large plantations. We're proud to partner with
small-scale growers in India, South Africa and Sri Lanka to
build this alternative supply chain.
EQUAL EXCH ANG E P R OD U C T LIST
1
Organic Black Tea
$16.50
Organic Chai
$16.50
Organic Darjeeling Tea
$16.50
Organic Earl Grey Tea
$16.50
Organic English Breakfast Tea
$16.50
Organic Decaf English Breakfast Tea
$16.50
Organic Irish Breakfast Tea
$16.50
GREEN TEAS
START BAKING AT:
equalexchange.coop/fall-recipes
Organic Green Tea
$16.50
NEW! Organic
$16.50
Green Tea with Ginger
Organic Jasmine Green Tea
$16.50
Organic Mint Green Tea
$16.50
HERBAL
A Tip from
CATHY MORGAN
University Presbyterian Church
Austin, TX
“
Every week, we welcome newcomers by giving them
a gift of a brownie mix made by one of our members.
We enclose a recipe with the ingredients and a list of
ingredients that need to be added. Equal Exchange semisweet chocolate chips and Equal exchange baking cocoa
are always used as two of the ingredients.
The brownies are absolutely delectable
and, at the same time, we communicate
our church’s belief in Fair Trade and doing
justice. It’s a win-win!”
16
Organic Chamomile Caffeine Free
$16.50
NEW! Organic
Ginger Caffeine Free
$16.50
Organic Peppermint Caffeine Free
$16.50
Organic Rooibos Caffeine Free
$16.50
NEW! Organic
$16.50
Rooibos Chai Caffeine Free
$16.50
Organic Vanilla Rooibos Caffeine Free
Full Leaf Sachets
6, 16 PYRAMID SACHETS PER BOX
Our full leaf and herbal tea infusions give you a loose
leaf-like tea drinking experience, with the convenience
of a pyramid-shaped tea bag.
PRODUCT NAME
PRICE/CASE
NEW! Organic
Black Tea
$25.50
NEW! Organic
Green Tea
$25.50
NEW! Organic
Rooibos Tea
$25.50
17
Five pounds
5 WAYS
1
TIN TIE BAGS
Divide the coffee into
1 lb. tin tie bags to sell
in your community.
Bulk coffee gives you more options!
Here are just a few creative ideas for
how to use our versatile 5 lb. bags.
COFFEE CLUB
2
Start a “coffee of the month”
club and distribute a portion
of the featured bulk coffee
to participants.
A Lifeline for
PALESTINIAN FARMERS
in the West Bank
3
Sanie Shqueer from Al Zawyeh
co-op in the West Bank.
CREATE GIFTS
Decorate plain paper tin
tie bags for a creative,
personal touch (a great
activity for kids!)
Thousands of olive trees have
been passed down through
generations of Palestinian families.
Farmer co-ops cold press the olives
with the pits, which are then strained
out. Heating fuel and soap are some
of the byproducts of this process!
SERVE AT COFFEE HOUR
Brew bulk beans for your
coffee hour, meetings
and events.
The Palestinian Agricultural Relief
Committee (PARC) is our partner that
supports the farmer co-ops, testing
and bottling the oil near Ramallah.
whole bean only
FREE!
Each spring, PARC sends oil from the
new harvest to Equal Exchange. It goes
through a difficult and costly process
of clearing check points in Israel before
being shipped by freighter to the U.S.
Our olive oil is made from Nabali olives, which have a rich and peppery flavor.
18
shop.equalexchange.coop774.776.7366
Customer Service M-F 9am to 5pm EST
4
Olive Oil Tags
Share the story behind
our Palestinian Olive
Oil with these beautiful
hang tags.
Add
to yo
ur
NEXT
ORDE
R!
Over 30 coffees
TO CHOOSE FROM:
• 13single origins
• 15blends
• 4 decaf options
• 2 flavored coffees
5
SELL VARIETY PACKS
Divide different coffees
into bags of quarter- or
half-pounds and sell
bundled together.
19
ORDER ONLINE OR CALL: shop.equalexchange.coop 774.776.7366
Equal Exchange 15 Campanelli Circle
Canton, MA 02021
Customer Service M-F 9am to 5pm EST
H AV E
YO U R
BEST SAL
yet! E
RESOU
RCES,
TOOLS TIPS AND
INSIDE
Co o p e rativa A lto S a ja ma
C a ra n av i, B oliv ia
Co-op member and farmer Efrain Marino shows off his
disease resistant plants to Equal Exchange Director of
Purchasing, Todd Caspersen. Efrain has been using this
type of seed, called Catuai rojo, for his nursery, which
he will use to renovate his coffee farms.