CONTACT: Scott Henry
Pipitone Group
(412) 321-0879
[email protected]
FOR IMMEDIATE RELEASE
CENTRIA Adds to AllusionTM Coating System
Metal Print Coat Finish System Now Offers Zinc Options
Moon Township, PA, July 17, 2013—CENTRIA, an industry leader in the design,
development and manufacture of architectural metal wall and roof systems, announces the
addition of four new zinc finish options to its Allusion Print Coat System.
Introduced in 2012, Allusion is a prefinished, print coat system that accurately simulates
expensive natural finishes, including wood and specialty metals, using high-performance print
coating technology.
“Many architects and building owners like the look of natural metals, such as zinc, but
it’s often cost prohibitive,” said Rick Brow, Director of Marketing, CENTRIA. “Allusion
accurately replicates expensive natural finishes. By adding several new zinc-look options,
CENTRIA allows architects to implement the appearance of natural zinc at a fraction of the
cost.”
The four new finishes added to the coating system are Blue Zinc, Red Zinc, Crystal Zinc
and Green Zinc.
Allusion can be applied to both steel and aluminum substrates and is available
exclusively on CENTRIA’s Formawall®; Profile Series Concept Series®, IW Series and Exposed
Fastener Panels; and FormaBond® wall panel products. Other finishes include Light Oak, Dark
Oak, Rust, Slate, and Antique Bronze.
For more information about Allusion Print Coat Finish System, call 800.759.7474, email
[email protected] or visit www.CENTRIAPerformance.com
CENTRIA innovations in architectural metal wall and roof systems are helping building teams around the world
reimagine the building envelope. From inspiration through installation, CENTRIA provides the highest level of
expertise including service and support from an elite Dealer Network. Based in Pittsburgh (Moon Township, Pa.),
our metal architectural systems are the perfect combination of science and aesthetics, offering advanced thermal and
moisture protection, the broadest spectrum of design options, truly integrated components, and superior
sustainability. We invite you to explore the limitless possibilities metal provides for your next project and to
reimagine metal at www.CENTRIAPerformance.com or like us on Facebook.
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