SOFIA - MY FAVOURITE BUS
PARENTS CAMPAIGN
Item
Description
Note
Title
My favorite bus
This represents the main topic of the action.
Overview
In the form of a competition primary-school pupils from a number
of school in the Lozenets district were asked to draw their “favorite
bus” or public transportation means that they are most keen on
travelling by. Hundreds of drawings full of colour and imagination
are to be displayed and used as a starting point of the
improvement process of the urban transportation system in the
city.
Short description of the activity
Activity Description
Background & Objectives
The purpose of the initiative is to propel a shift in the habits of the
newcomers to Sofia as well as that of parents. Through the eyes
of the children, their parents may see the public transportation in a
totally different way and rethink their routine of driving the kids to
school by car. As well, the suggestions full of color and innovative
ideas what the perfect public transportation vehicle should look
like would give a new perspective to the Urban Mobility Center on
what change is needed in the system in order to attract more
passengers.
Problem to solve
Objective of the activity
In other words, the main objective is to influence the attitude
towards public transport in Sofia with the cooperation of schools
and the improvised competition among pupils for most impressive
drawing of the favorite bus.
Activity Description
Implementation


Information materials were developed and spread in
advance. The brochure contains information about the
competition, directions for participation, and general
information for the Segment project.
Measures implemented
Two weeks before the beginning of the campaign the
Partners involved
When, how and why this has been done
Planning process
SOFIA - MY FAVOURITE BUS
PARENTS CAMPAIGN
promoting activity was started in order to attract the
attention of the target.
Activity Description
Conclusions

The planning process involved establishment of a firm
partnership with the schools of the district; writing, design,
and printing of the information materials to be distributed.

Partners: Schools’ management

A minor problem was the motivation of children to draw
pictures exactly on the topic but it was easily resolved
since eventually no boundaries were set to their ideas.

With the active participation of the schools’ management
in the district, a substantial number of parents were
involved. When the competition was over, all of the
drawings were gathered and stored for the consequent
exhibition. As well, if a child decided to bring the drawing
home, parents were able to help him/her participate by
scanning the drawing and sending it to the email
exclusively set for the competition –
[email protected]

Costs: € 1400
The outcome of this initiative was a great number of drawings
which give various perspectives to the perception children have
towards public transport. Most of them see it as a fun way to travel
and give colorful suggestions of how they imagine the perfect
public transport vehicle.
The implementation of information tools successfully have brought
out the creative image children have on what elements the ideal
public vehicle sustains. The drawings are to provoke both parents
and the Municipality for implementing the long-waited change.
The campaign challenges the personal example parents set to the
next generation. It is the image we build in our children’s minds
The event has an impact on the choice of transportation especially
when eco-friendliness, comfort, and joy are depicted as a major
Obstacles and problems
Costs (number of person hours and implementation costs) –
Results and lessons learnt
Factors of success
Future prospects and potential for replication
.
SOFIA - MY FAVOURITE BUS
PARENTS CAMPAIGN
theme in a child’s drawing.
Undoubtedly, the overall results of the project may at once bring a
long-term reduction effect on car traffic and increase the number
of people who prefer the public transportation to the car because
of their kid and the well-being of the capital.
Country of implementation
Bulgaria
Country where activity has been implemented.
Time of implementation
14.05.2012
Period when activity has been implemented
Contact person
Metodi Avramov
Contact for person in charge.
First name: Metodi
Surname: Avramov
Organisation: Sofia Urban Mobility Center
Address: 84 Kn. Maria Luiza Blvd.
City: Sofia
Postal code:1202
Country: Bulgaria
E-mail address: [email protected]
Pictures
„It is such a good idea to come to school by a colorful bus“
SOFIA - MY FAVOURITE BUS
PARENTS CAMPAIGN
„I am a real bus designer“
Finally, incentives for the creativity!
Additional Documents
http://eco.brainz.bg/portfolio_item/hodesht-avtobus
Additional documents: e.g. video, web pages…