MEDIA INFORMATION
Buchs, May 2014
"BSB Innovation Prize 2014" for the anti-ageing active ingredient "Snow Algae
Powder" developed by Mibelle Group Biochemistry
The research and development company Mibelle Group
Biochemistry, which is a profit center of the Mibelle Group,
once again wins the highly regarded industry award, the
"European Cosmetics Innovation Prize" in the "Active
ingredients", this time for its latest anti-ageing development
"Snow Algae Powder".
The Biochemistry business unit, which works independently within the
Mibelle Group, is specialised in research, development and production
of active ingredients which are sold to companies of the cosmetics
sector around the world.
With its latest anti-ageing innovation "Snow Algae Powder", the natural
scientists of the research and development company based in Buchs in the canton of Aargau have
notched up another success.
An entirely innovative source of raw materials, a specially developed bio technology, a revolutionary antiageing approach and convincing efficacy results make this active ingredient highly innovative:
Snow algae, the secret of red snow
The active ingredient is based on an extract from an extremophile species of algae which has the ability
to survive in regions with permanent snow and glaciers. These masters of survival, which are green in
their normal condition, form protecting molecules in phases of stress (not enough food, excessive UV
exposure) and turn red. In this phase, the snow algae can be seen with the naked eye in the mountains
as "red snow".
With an innovative technology, an in-house photo bio reactor, the researchers and developers at Mibelle
Group Biochemistry succeeded in cultivating the snow algae in a sustainable manner in-house and then
processing them.
Science and research: The key to skin’s longevity
Snow Algae Powder stimulates the longevity gene klotho and activates AMPK, a master switch in the
cellular defense system. The klotho protein interferes with the insulin growth factor receptor inducing a
calorie restriction-mimetic effect. Calorie restriction is the only proven mechanism to prolong lifespan of
organism. At skin’s cellular level, Snow Algae Powder improves cellular defenses, oxidative stress
resistance, cell detoxification and repair by activating these two key longevity factors.
In clinical studies, it was proven that Snow Algae Powder improves the dermal/epidermal papillary skin
structure. The skin is rejuvenated, toned and regains its elasticity.
A novel source of raw materials, a new technology, an entirely new anti-ageing approach and innovative
study methods, these are the reasons why "Snow Algae Powder" was awarded the "2014 BSB
Innovation Prize", which is highly sought-after in the cosmetics raw materials industry.
More information on the snow algae, the technology and about the life science topic of "Calorie reduction
to prolong lifespan" can be found on the specifically created website: www.snow-algae.com
The Mibelle Group employs around 1,000 staff at three sites (Buchs AG, Frenkendorf BL and Bradford in
England) and generates turnover in the region of EUR 328 million.
More information on the company can be found at: www.mibellegroup.com.
Media contact
For further information, please contact the press office of Mibelle Group in Buchs:
Nicole Thaler, Public Relations, Mibelle Group
Mibelle AG, Bolimattstrasse1, 5033 Buchs
Tel. 062 / 836 18 23, e-mail: [email protected]