FRANCHISE PROSPECTUS 2015
A franchise that
REALLY DELIVERS
A brand new franchise opportunity that has delivered results for over 12 years in
the UK and over 40 years in the USA
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Unique business
Proven results
Low cost to advertisers (they love us)
Large exclusive territory
Not just printed vouchers – online too!
Your role?
To develop long lasting relationships with your customers, and earn £27,000 to
£140,000 in your first year*
*gross profit
1 HELLO THERE
Thank you for taking an interest in
franchise opportunities with
Voucher Packs.
When I started the business back in
2001 I had a clear image of what I
wanted Voucher Packs to be. Over
time, the business has expanded and
evolved as consumers’ tastes change
and households increasingly look for
ways to save money. We now have
what we think is the perfect package
to champion local businesses and
provide great deals for consumers.
In fact, our reputation for fantastic service and results is backed up by the fact a third of our
franchisees are former customers.
Our wealth of experience means we can share our knowledge with those who are right for the
job. Be under no illusion, building a successful business isn’t easy, and we have a careful
selection process to ensure those we take on have the same ethics and aspirations as we do.
However, if you are chosen, you can be assured our exclusive support package will allow you to
grow your own successful business.
Managing Director
Voucher Packs
2 THE VOUCHER PACKS MODEL
Simply put, we help businesses to promote themselves
cost effectively.
Our franchisees work with small and medium sized
businesses in a given location (territory) to assist them
in coming up with offers to change people’s buying
habits. We then mail these offers out to homes.
Our mailing method and the appearance of our ‘pack’
produces results of up to five times greater than
traditional leaflet drops – according to our customers.
We are looking for ‘champions’ – individuals or couples
– who want to make a difference in their local area.
Over 90% of businesses report their campaigns almost
always pay for themselves. But don’t just take our
word for it.
“Our national advertising brings about 3% response.
Voucher Packs has brought results of over 17%. I
know when the packs have been delivered because
there is a queue outside the shop. Voucher Packs is
the best local store marketing we have ever done.”
KFC Blackpool
Our annual campaign was more than paid for by the
first mailing. We have been using Voucher Packs for
seven years and get great results. We know it works.
Cliffs Hotel and Leisure Club
3 THE FRANCHISE OPPORTUNITY
We give you the opportunity to
start your own Voucher Packs
franchise, and to do this we have a
number of packages, starting from
£10,000, with our largest package
available for £12,500. A complete
breakdown of the investment will
be supplied to qualified applicants.
Your franchise will consist of
trading areas, broken down by
Royal Mail postcode to make it
super easy.
And to help you along your journey we offer:
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A low risk business
 Full training
Your own dedicated franchise manager for the life of your franchise
 Introductions to national clients
 Large exclusive territory
 Operations manual
 No stock required
 No vehicle requirement
 Work from home
 A business that fits in around the family
All design and production elements are handled on your behalf, leaving you free to develop
long-lasting relationships with customers
4 THE PACKAGE
To help you maximize the business potential of your area you will get:
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4 full days of in-classroom training
Further two days of training in your territory
A tailored launch opportunity
A full starter pack
Your own web page
Full Voucher Packs stationery starter pack
Ongoing support for the life of your franchise
Your dedicated franchise mentor/manager
The chance to buy additional postcodes at a reduced cost
5 THE REVENUE POTENTIAL
The examples below show the revenue possibilities of a Voucher Packs franchise mailing to one,
two or three areas per month containing:
The basic level of 10 vouchers and 16 vouchers at the low cost of £250 for 10,000 shared
leaflets.
Many of these advertisers will be in more than one area and the majority will be advertising
over several months.
Projected
annual
trading profit
(£)
1 area
1 area
2 areas
2 areas
3 areas
3 areas
10 vouchers
per pack total
20 customers
16 vouchers
per pack total
32 customers
10 vouchers
per pack total
40 customers
16 vouchers
per pack total
64 customers
10 vouchers
per pack total
60 customers
16 vouchers
per pack total
96 customers
Revenue (net
of VAT)
60,000
96,000
120,000
192,000
180,000
288,000
Production
costs
28,200
40,800
56,400
81,600
84,600
122,400
Franchise fee
at 8%
4,800
7,680
9,600
15,360
14,400
15,040
Annual gross
profit
27,000
47,520
54,000
95,040
81,000
142,560
/ % margin
45%
49.5%
45%
49.5%
45%
49.5%
You will no doubt see the leverage from building your business in each pack – you choose your
income level. Are you satisfied with 20 vouchers per pack?
NOTES
The hypothetical financial projections above are based upon the performance of existing franchise locations and our company owned
operations. Actual turnover will depend upon the effort of each franchisee and market conditions.
This projection excludes any revenue from the website.
Please note these figures are for the purpose of illustration only, and are not intended as a guarantee. A full description of the assumptions
upon which they are based is available from Voucher Packs, and will be provided during any presentation.
6 WHAT OUR FRANCHISEES HAVE TO SAY
Andy Atkinson - Voucher Packs, Blackpool
“I owned a KFC franchise for 25 years and used Voucher Packs to print
and deliver leaflets promote my business for about eight years. The
response we had was way beyond anything we had been able to gain
using traditional means, reaching up to 20 per cent.
“I came on board as a Voucher Packs franchisee in 2012 and now my
Blackpool franchise regularly turns over £30,000 a month.”
“The combination of the Leaflets and the digital platforms is a
powerful markeing mix that appeals to most businesses.”
Dave Walsh – Voucher Packs, Chorley
“I first became aware of Voucher Packs when a pack dropped through the door with great
offers from local companies that I used myself. Then when I was in a queue, voucher in hand, at
a local food store I saw that half the people in the queue also had vouchers. I’m now in my fifth
year of business and each year has been better than the one before.”
7 HMMM…
Not sure yet if Voucher Packs is
right for you? Building your own
business is not for everyone, but if
you have strong people skills,
determination and enthusiasm then
this could be the best move you’ve
ever made.
The first step is to fill out an
application form and get in touch
with our business development
manager Charlotte Wareing at
[email protected]. We
can then send you some more
information about what we do and progress to a meeting with one of our team.
We also offer potential franchisees the chance to shadow our existing ones so you can see what
it is they do and experience life in the field.
Above all, talk to your family and friends and see what they think. We’re not about the hard sell,
we’re about getting the right people and working together to do a great job. We’re expanding
into more towns in the UK and giving more businesses better options on how to promote
themselves.
We’re excited, and we hope you are too.
8 THE PACKAGES
Voucher Packs has been tried, tested and proven for more than a decade. Our franchise costs
reflect our commitment to building a reputable network of franchisees at a cost which is not
out of reach
Package 1
60,000 households and digital media
Total - £10,000 plus VAT
Premium package 2
80,000 households and digital media
Total £12,500 plus VAT
Additional territories of multiples of 10,000 homes are available at a cost of £2,500 per area
A more detailed breakdown of franchise costs can be obtained from our head office by calling
01253 892814. Alternatively, email [email protected] or visit our website at
www.voucherpacks.co.uk