How, Why and in What Way An Intriguing
Gadget Launched an Award Winning Business
Hind Hobeika
Founder & Chief Swimmer, Instabeat
Agenda
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The Pool
The Competition
The Build
The Money
The Business
The Pool
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I have been swimming competitively since the age of 5.
Our coach always gave us our training based on the heart rate:
We used to count it manually after every set.
¡  I looked for alternatives: Watches designed for runners and made
waterproof.
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Mechanical engineer + swimmer = Swimming product idea!
Agenda
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The Pool
The Competition
The Build
The Money
The Business
The Competition
Stars of Science
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I spent four months locked into a lab for 10 hours a day.
We only had 10 weeks to go from idea to functional prototype.
I won the 3rd prize: $100,000 cash award + Patent filed.
But more importantly:
—  I had a complete shift of mindset knowing I can build any idea I
had.
Agenda
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The Pool
The Competition
The Build
The Money
The Business
The Team
R&D Hangout
AdvisorSkype
Zareh,
Marylise, Alexandre, Lynn,
LEBANON LEBANON LEBANON LEBANON
Ayah
USA
Ben,
USA
Vitaliy,
UKRAINE
Roman, Rita,
UKRAINE GERMANY
Sarjoun
USA
Sonny
USA
Prototyping.com
farnell.fr FRANCE
Ponoko.com, USA
PCBpool.com, Ireland
The Prototype
2010
2011
2013
The manufacturing
Agenda
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The Pool
The Competition
The Build
The Money
The Business
The Investor
The Crowdfunding
Agenda
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The Pool
The Competition
The Build
The Money
The Business
The business
The product = device +
analytics
The community=
swimming2.0
My key takeaways going from the pool to the shelf
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Inspiration comes from your every day routine.
Trust your gut and “swim with the flow”.
Do not raise money too early.
Think outside the box, and your geography!
Get advisors that are experts in your field.
Passion and perseverance are key to this journey.
Thank you
Hind Hobeika
Founder, Instabeat
/hind.hobeika
/in.hindhobeika
/hindhobeika
/hindhobeika