STIRISTA
Facebook
Google +
Twitter
Pinterest
SOCIAL MEDIA APPEND USE CASES
LinkedIn
Stirista is always looking for ways to reach the people that matter to our clients. We
Klout
now offer social media appends as part of our data solutions. There are limitless
possibilities for appending social data with Stirista. Check out our use cases below
Flickr
to learn more about how this information will benefit your marketing campaigns.
FACEBOOK
STIRISTA
Facebook
Google +
Twitter
Pinterest
LinkedIn
Stirista’s Facebook data gives companies the profile page link to
individuals on their email lists. Our data allows companies to:
• Verify individuals’ identities by linking their email with a
Facebook page.
• Target these individuals on Facebook ads with a custom
audience. This saves precious advertizing dollars by targeting
users that are already engaged with the company.
• On the other hand, companies can also suppress individuals
that have already engaged with the company. This is ideal
if a company is looking only for new business through
Facebook ads.
• Through Facebook ads, companies can launch a campaign
looking for new followers on their corporate page. They
can find individuals on their email list and target them with
these campaigns, inviting users to like the company’s page
after sending the person an email.
•Developers can contact their app users by providing
Facebook urls that Stirista can append to email addresses.
Klout
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GOOGLE+
STIRISTA
Facebook
Google +
Twitter
Pinterest
LinkedIn
Klout
Flickr
Google+ contains a goldmine of information on Google users.
• A Google+ account is a great way to verify a user’s
identity. It’s also tied to a Gmail account, which could
be another valuable point of contact.
• Google+ profiles contain valuable information, such
as who a person has in his or her circles, links to
their other social networks, and links to his or her
YouTube account.
• It’s valuable for B2B purposes because it includes
Google Maps information. Sales teams could verify
a business’ address before sending the business
marketing materials or trying to call.
TWITTER
STIRISTA
Facebook
Google +
Twitter
Pinterest
LinkedIn
Klout
Flickr
Twitter is a great B2B and B2C marketing tool. Our data gives
clients access to Twitter handles, enabling companies to see
users’ tweets and profiles.
• Twitter data can be used to verify online user identity.
• Companies can follow users from their email lists,
getting a higher engagement rate on their own posts
if these users follow the company back.
• Companies can use Stirista’s data to create custom
audiences or suppress certain users on Twitter Ads,
depending on their campaign goal.
PINTEREST
STIRISTA
Facebook
Google +
Twitter
Pinterest
LinkedIn
Klout
Flickr
Pinterest lets users share popular links at the click of a button.
Companies can benefit from being on Pinterest because of how
quickly it lets users share content to a wide audience.
• Pinterest data can be used to verify list accuracy and
online user identity.
• Stirista’s data lets companies see what their users do
on a day-to-day basis for a more complete consumer
picture. For example, an agency running a campaign
for its client, a national craft and hobby store, could
target Pinterest users who love scrapbooking.
•Promoted Pins is Pinterest’s version of ads. The
platform is underused by marketers right now, so
targeting users is cost-effective. Stirista’s data makes
it that much easier to find these valuable Pinterest
users.
LINKEDIN
STIRISTA
Facebook
Google +
Twitter
Pinterest
LinkedIn
Klout
Flickr
Stirista’s social media append gives companies the link to an
individual’s LinkedIn profile, which contains a host of valuable
professional information.
• Obtaining a user’s LinkedIn profile is a great way to
verify a person’s identity.
• A LinkedIn append is an invaluable tool for sales
teams. For example, they can verify a prospect’s job
title and company before reaching out with a phone
call. A social media append with LinkedIn data gives
sales valuable insights into a person’s professional life,
such as job history changes, interests, publications,
and more.
• Stirista can also append emails to LinkedIn profile
pages, giving our clients the edge when it comes to
contacting hard-to-find prospects.
•LinkedIn data allows for better personalized
messages, providing insight on users’ education, work
history, skills, and more.
KLOUT
STIRISTA
Facebook
Google +
Twitter
Pinterest
LinkedIn
Klout
Flickr
Klout is a site that tells you how influential someone is online on
a scale of one to 100, with 100 being the most influential.
• Klout can help companies determine a B2B prospect’s
importance with Klout information. Klout also
compiles content the individual or company puts out
online, so it’s also a great way to learn a lot about a
company’s online history in a short amount of time.
• If a client sees their B2B company prospect has a low
Klout score, they may determine that the company
or person either isn’t active online or is new in the
space.
• Marketing agencies could benefit from analyzing
business Klout scores as leads for people who need
help with their online marketing.
FLICKR
STIRISTA
Facebook
Google +
Twitter
Pinterest
LinkedIn
Klout
Flickr
Flickr is a site for posting and sharing pictures.
•This is valuable because a company could see
what its users are interested in, going beyond the
spreadsheets and actually seeing what their users do
on a day-to-day basis.
• Companies can also use Flickr as part of their content
or visual marketing campaign. Pictures are more
shareable than text, so if they can target individuals
who are influential on Flickr, they have a chance of
spreading their content more rapidly.
STIRISTA
Facebook
Google +
Twitter
Pinterest
LinkedIn
Finding your audience online doesn’t have to be rocket
science. Let Stirista do the heavy lifting with our verified
social media data. To get started, contact us now at
Klout
[email protected]
or
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1.866.321.8505