Quantitative Narrative Analysis (QNA) Roberto Franzosi, Emory University [email protected] 18-22 May 2015 University of Trento Plan of lectures The seminar will be organized as a mixture of formal lectures on Quantitative Narrative Analysis (QNA) and lab work based on PC-ACE (Program for Computer-Assisted Coding of Events; available for free download at www.pc-ace.com). Monday, 18/5 14.30-17.30 in Lab. 4 (School of Social Sciences, via Verdi 26 Trento) Social science approaches to text: Content Analysis, Frame Analysis, Discourse Analysis, Quantitative Narrative Analysis PC-ACE lab work: Setup, Data Entry, Data Query, Data Analysis; Setting up the grammar of data collection Tuesday, 19/5 14.30-17.30 in Lab. 4 Quantitative Narrative Analysis I PC-ACE lab work: How to enter data in PC-ACE Thursday, 21/5 14.30-17.30 location TBA Quantitative Narrative Analysis II PC-ACE lab work: Querying data Friday, 22/5 14.30-17.30 in Lab. 4 Beyond narrative: Can rhetoric help? PC-ACE lab work: Analyzing and visualizing data (network models, GIS models) Seminar description Abstract. What’s in a text? The seminar tries to provide an answer to that question, tracing the main approaches to texts developed in the social sciences: content analysis, frame analysis, discourse analysis, and quantitative narrative analysis. The focus will be on Quantitative Narrative Analysis (QNA) with lab applications for the software developed to carry out QNA: PC-ACE (Program for Computer-Assisted Coding of Events). The seminar will also entertain the question whether rhetoric can help social scientists in their analyses of texts. QNA. Quantitative Narrative Analysis or QNA is a methodological approach to texts that allows researchers to structure the information contained in narrative texts in ways that make possible a statistical analysis of the information. The approach exploits the invariant linguistic structural R. Franzosi – Quantitative Narrative Analysis 1 properties of narrative (namely, the chronological sequential order of narrative clauses and their simple linguistic structure SVO, or Subject-Verb-Object. In narrative, Subjects are typically social actors, Verbs are social actions, and Objects are either social actors or physical objects. Each SVO element can also have attributes, namely, the characteristics of both Subject and Object, such as the name, organization, or type of actor, and the circumstances of action, such as time and space, or reason and outcome. The SVO and their attributes provide an invariant structure of narrative also known as “story grammar,” roughly corresponding to the 5 W’s and H of journalism (Who, What, When, Where, Why, and How). Unfortunately, a story grammar approach to texts is too complex for a pencil and paper environment. It requires the aid of computer software. The seminar will show how to carry out QNA in PC-ACE (PC-ACE, Program for Computer-Assisted Coding of Events), a program specifically designed for QNA. When implemented in a computer environment in a relational database system, a story grammar allows researchers to collect narrative information from perhaps thousands of narratives. The comparative analysis of the elements of these thousands of narratives can then be carried out with the help of cutting-edge network and Geographic Information System tools – tools fundamentally based on actors, actions, time, and space. The approach thus combines quality and quantity, the narrative depth of case studies and the generalization afforded by large numbers. To illustrate the power of the approach, data from two of the course convener’s projects will be used: 1. the rise of Italian fascism (1919-1922) (50,000 newspaper articles coded yielding some 250,000 SVO clauses); 2. lynchings in Georgia (1875-1930) (1,300 articles coded for some 7,000 clauses). These differences in the scope of a project amenable to QNA show that QNA can be carried out effectively with projects that are appropriate for a doctoral dissertation without necessarily the help of a team of coders. The illustrations also show that QNA is ideally suited for the study of conflict and violence as taken from newspaper articles (or police reports), since these types of articles are fundamentally narrative. But other types of social problems and texts can be investigated (e.g., children bestselling books, advertisements, blogs, in-depth interviews) for as long as these texts contain at least some stories. In the seminar, participants will learn the difference between narrative texts and other types of texts (e.g., analytical or scientific). It is these texts that expose the limits of QNA, since they do not possess the invariant properties of a “story grammar” (or of the 5 W’s & H). To overcome these limits, more traditional approaches to textual analysis popular in the social sciences will be considered: content analysis and frame analysis. In both cases, however, the fundamental principle of QNA will be stressed: Relations! Relations! Relations! Required readings: Franzosi, R. 2015. “Content Analysis”. In Ruth Wodak and Bernhard Forchtner (eds.), The Routledge Handbook of Language and Politics. London: Routledge. Franzosi, Roberto. 2014. “Quantitative Narrative Analysis and Analytical Sociology.” In: Gianluca Manzo (ed.), Analytical Sociology: Norms, Actions, and Networks. Hoboken, NJ: Wiley. R. Franzosi – Quantitative Narrative Analysis 2 Franzosi, Roberto. 2012. “On Quantitative Narrative Analysis.” In: pp. 75-98, James A. Holstein and Jaber F. Gubrium (eds.), Varieties of Narrative Analysis. Thousand Oaks, CA: Sage. Franzosi, Roberto, Gianluca De Fazio, and Stefania Vicari. 2012. “Ways of Measuring Agency and Action: An Application of Quantitative Narrative Analysis to Lynchings in Georgia (1875-1930).” In: pp. 1-41, Tim Liao (ed.), Sociological Methodology, Vol. 42. Franzosi, R. 1998. “Narrative Analysis - Why (And How) Sociologists Should Be Interested in Narrative,” In: pp. 517-54, John Hagan (ed.), The Annual Review of Sociology, Palo Alto: Annual Reviews. Franzosi, Roberto and Stefania Vicari. 2014. “What’s in a Text? Answers from Frame Analysis and Rhetoric for Measuring Meaning Systems and Argumentative Structures.” Unpublished paper. Franzosi, Roberto. 2014. “Introduction.” Landmark Essays on Tropes and Figures. New York: Routledge. Basic references On (Quantitative) Narrative Analysis Franzosi, R. 1989. “From Words to Numbers: A Generalized and Linguistics-Based Coding Procedure for Collecting Event-Data from Newspapers.” In: pp. 263–98, Clifford Clogg (ed.), Sociological Methodology, Vol. 19, Oxford: Basil Blackwell. Franzosi, R. 1998. “Narrative as Data. Linguistic and Statistical Tools for the Quantitative Study of Historical Events.” Special issue of International Review of Social History. “New Methods in Historical Sociology/Social History” Marcel van der Linden and Larry Griffin (eds.), Vol. 43, pp. 81–104. Franzosi, R. 1998. “Narrative Analysis - Why (And How) Sociologists Should Be Interested in Narrative,” In: pp. 517-54, John Hagan (ed.), The Annual Review of Sociology, Palo Alto: Annual Reviews. Franzosi, R. 1999. “The Return of the Actor. Networks of Interactions among Social Actors during Periods of High Mobilization (Italy, 1919–22).” Special issue of Mobilization, Ruud Koopmans and Dieter Rucht (eds.), Vol. 4, No. 2, pp. 131–49. Franzosi, R. 2004. From Words to Numbers: Narrative, Data, and Social Science. Cambridge: Cambridge University Press. Franzosi, R. 2006. “Grammatiche semantiche come strumenti di organizzazione e raccolta di dati narrativi.” Rassegna Italiana di Sociologia, Vol. 47, No. 3, pp. 465–88. Franzosi, R. 2006. “Approcci linguistici e sociologici all’analisi strutturale della narrativa. L’uso della narrativa nella ricerca storico-sociale.” Rassegna Italiana di Sociologia, Vol. 47, No. 1, pp. 37–60. Franzosi, R. 2010. “Sociology, Narrative, and the Quality versus Quantity Debate (Newton versus Goethe).” Theory & Society, Vol. 39, No. 6, pp. 593-629. Franzosi, R. 2010. Quantitative Narrative Analysis. Beverly Hills, CA: Sage. R. Franzosi – Quantitative Narrative Analysis 3 Franzosi, R. 2011. “Quantitative Narrative Analysis.” In: pp. 409-21, Malcolm Williams and Paul Vogt (eds.), Sage Handbook of Methodological Innovation. Thousand Oaks, CA: Sage. Franzosi, R. 2012. “On Quantitative Narrative Analysis.” In: pp. 75-98, James Holstein and Jay Gubrium (eds.), Varieties of Narrative Analysis. Thousand Oaks, CA: Sage. Franzosi, R., S. Doyle, L. McClelland, C. Putnam Rankin, and S. Vicari. 2013. “Quantitative Narrative Analysis. Software Options Compared: PC-ACE and CAQDAS (ATLAS.ti, MaxQda, and NVivo).” Quality & Quantity, Vol. 47, No. 6, Pp. 3219-47. On Frame Analysis Benford, Robert D. and David. A. Snow. 2000. “Framing Processes and Social Movements: An Overview and Assessment.” Annual Review of Sociology 26: 611-639. Entman, Robert M. 1993. “Framing: Toward Clarification of a Fractured Paradigm.” Journal of Communication 43 (4): 51-58. Entman, Robert M. 2004. Projections of Power: Framing News, Public Opinion, and U.S. Foreign Policy. Chicago: The University of Chicago Press. Goffman, Erving. 1974. Frame Analysis: An Essay on the Organization of Experience. New York: Harper Colophon. Snow. David A., Burke E. Rochford, Steven Worden, and Robert D. Benford. 1986. “Frame Alignment Processes, Micromobilization, and Movement Participation.” American Sociological Review 51: 464-481. On Content Analysis Franzosi, R. 2004. “Content Analysis”. In: pp. 547–66, Alan Bryman and Melissa Hardy (eds.), Handbook of Data Analysis. Beverly Hills, CA: Sage. Franzosi, R. 2007. “Introduction”. In: pp. xxi-xlx, Roberto Franzosi (ed.), Content Analysis. Benchmarks in Social Research Methods series (Quantitative Applications in the Social Sciences). 4 vols. Beverly Hills, CA: Sage. Krippendorff, Klaus. 2004. Content Analysis: An Introduction to its Methodology. Second edition. Thousand Oaks, CA: Sage. Variable versus Narrative Explanations Abbott, Andrew. 1990. “Conceptions of Time and Events in Social Science Methods.” Historical Methods, Vol. 23, No. 4, pp. 140-50. 1992. “From Causes to Events: Notes on Narrative Positivism.” Sociological Methods and Research, Vol. 20, No. 4, pp. 428-55. Abell, Peter. 2004. “Narrative Explanation: An Alternative to Variable-Centred Explanation?” Annual Review of Sociology, Vol. 30, pp. 287-310. R. Franzosi – Quantitative Narrative Analysis 4
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