RipeLockTM Fruit Quality Management System
Now Registered for Use in France and Italy
Revolutionary process designed for the banana industry offers extra flexibility and consistency
for brand owners, wholesalers, ripeners, retailers and consumers.
Collegeville, Penn., October 12, 2015 – The RipeLockTM Quality System, a revolutionary fruit quality
management system for bananas is now registered in France and Italy. Consumers, retailers, brand
owners and ripeners in these countries can now achieve unparalleled control over the ripening
progression of bananas during shipping, distribution and display. The RipeLock Quality System is already
registered for use in the United Kingdom, Belgium, the Netherlands, the United States and Canada.
“We are truly excited about this recent registration news as there are customers in Italy and France who
have already expressed interest in utilizing RipeLock to improve their banana category performance,”
said Stan Howell, president AgroFresh Solutions, Inc., who markets the RipeLock Quality System. "We
are happy to be able to make available the RipeLock Quality System to these new markets, and provide
the fruit quality maintenance being proven in other markets around the world."
As a result of this expansion, AgroFresh has extended the European team with a banana industry
specialist who will support the industry adoption of this new technology. "We are pleased to add more
specialist knowledge to our team for supporting our customers in integrating RipeLock into their
operations and marketing so they can enjoy the full benefits of this value-enhancing technology," said
Howell.
The RipeLock Quality System combines a specially-engineered, laser micro-perforated RipeLock
Modified Atmosphere Packaging (MAP) Bag with a unique 1-MCP formulation from AgroFresh, known
for its highly effective SmartFreshSM technology. The system maximizes the marketable fruit life for
brand owners and retailers and enhances the eating experience for consumers.
“Bananas using the RipeLock Quality System retain their bright yellow color, fresh taste and appealing
look longer than traditionally ripened bananas,” said Howell. "This reduces the complexities of
executing an ideal banana program, and allows retailers to consistently display the optimal color that
consumers prefer."
In fact, recent research out of the U.K. shows customers prefer bananas with RipeLock quality. In a
comparative study, conducted by MMR Research Worldwide in February 2015, 160 participants
evaluated taste, texture, color, freshness, ripeness and appearance – over a period of seven days. After
the full observation period, the bananas treated with RipeLock led in all the stated categories. When
asked “Which of the two bunches of bananas did you prefer?” 69 percent voted for the bananas treated
with RipeLock.
RipeLock is one of several products in the AgroFresh family, all of which are designed to maintain the
freshness, quality and value of fresh produce. The company’s flagship product is the SmartFresh Quality
System, proven to protect fruits from ethylene damages during storage and transport. The company also
markets HarvistaTM, a harvest management tool assisting growers to enhance yields of best quality fruit.
“Maintaining food quality and eliminating waste are vitally important as the industry seeks to find new
and creative ways to provide the best possible food for the most people, said Howell. “AgroFresh is
proud to play a leading role in that effort.”
Visit the AgroFresh Team at PMA Fresh Summit in Atlanta October 23-25, booth 3914.
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Based in Philadelphia, Penn., USA, AgroFresh Solutions, Inc. is a global industry leader that offers an
innovative portfolio of products and services which enhance the freshness, quality and value of fresh
produce and flowers to growers, packers and distributors. Its flagship product is the SmartFreshSM
Quality System, a freshness protection technology proven to maintain firmness, texture and
appearance of fruits during storage and transport. SmartFresh™ is currently commercialized in over 40
countries worldwide. In 2014, the company generated sales over $180 million and employs over 150
worldwide. On August 1, 2015 AgroFresh became an independent publicly traded company on the
NASDAQ (AGFS/AGFSW) securities exchange. For more information, please visit www.AgroFresh.com.
Contact:
For AgroFresh Solutions, Inc.
Donna Greiner
AgroFresh Solutions, Inc
+1 (610) 244-6665
[email protected]
Chiara Anemolo
AgroFresh Solutions, Inc
+33 1 49217874
[email protected]
For Bader Rutter
Bruce Herz
Bader Rutter
+1 (262) 938-5447
[email protected]