December 05, 2012
Writing Persuasive
Business Letters
December 05, 2012
Persuasive
Business Letters
Your author purpose:
Your writing format:
TO PERSUADE
BUSINESS LETTER
December 05, 2012
WHAT DOES IT MEAN
"TO PERSUADE"?
PER
Latin prefix for
+
"thoroughly"
SUADE
from a Latin word
for "to recommend"
= TO THOROUGHLY RECOMMEND
December 05, 2012
THE ART OF PERSUASION
(or "how to get your way")
LOGOS
(logical appeal)
ETHOS
(ethical appeal)
PATHOS
(emotional appeal)
December 05, 2012
WAYS TO USE "LOGOS"...
December 05, 2012
WAYS TO USE "ETHOS"...
December 05, 2012
WAYS TO USE "PATHOS"...
December 05, 2012
December 05, 2012
BRAINSTORM: TURN AND TALK TO
YOUR NEIGHBOR FOR FIVE MINUTES.
How are you going to convince your
parents/guardians to take time out of their
busy day to hear you read your spooky
story?
December 05, 2012
Now that we have the
persuasive techniques
down, let's get down to
business...
as in BUSINESS LETTERS,
that is.
December 05, 2012
PARTS OF A BUSINESS LETTER
1.
Sender's address
2.
Date of letter
3.
Inside address
4.
Salutation
5.
Body
6.
Closing
SAMPLE LETTER STRUCTURE
December 05, 2012
Your Street Address
La Crosse, WI 54601
Sender's Address
Date of letter
October 22, 2012
Address being sent to
City, State Zip Code
Dear Mrs. and Mr. Smith:
Inside Address
Salutation
This is body paragraph #1. In it, you should state the purpose
for writing the letter. Give specifics about the date, location,
and time they should be here to listen to your story.
}
This is body paragraph #2. In it, be persuasive about why your
parents should come to listen to your story. Remember logos,
ethos, and pathos. This is your longest paragraph
This is body paragraph #3. In it, restate the purpose of your
letter, and remind your parents how important their presence at
our spooky party is.
Sincerely,
Closing
Signed signature
Your full name, signed in cursive
Typed signature
Your Full Name
Body
December 05, 2012
Some tips and reminders before you begin
your persuasive business letter:
(Erase to reveal the tips/reminders.)
• FONT: Font should be size 12, Times New Roman
• MARGINS: 1 inch on left/right, center letter
vertically when finished
• SPACING: Enter/return after each part of the letter
and after each body paragraph
• PUNCTUATION: Put a comma after the city and
before the state in each of the addresses. Use a
colon after the salutation. Use a comma after the
closing.