balance point, there will be alarm that we putted.
When the tremor is too big, the alarm will ringed. It
will send a warning to all cellphone that active. So,
people can evacuate immediately.
THE MARKET
EXECUTIVE SUMMARY
As a country that located in the ring of fire,
Indonesia has a bigger chance to get natural disaster.
Actually, there are many natural disasters that
happen in Indonesia. But, mostly earthquake is the
disaster that hit Indonesia. Earthquake cause
material loss, injuries, and make another disaster
happen. Material loss is one of causes that we can’t
avoid. So, we need to prevent it using our product.
Our product can minimalize the tremor of earth’s
plate that can spread to the earth’s surface.
VISION
Indonesia is an archipelago country, located
strategically in ring of fire. Because of it, Indonesia
has a bigger chance to get natural disaster. Such as,
earthquake. Most of earthquake happened because
of volcanic activity. Beside that, it’s also happened
because the movement of the earth’s plate. The
power of each earthquake are different. So, the
causes of the earthquake are different too.
Earthquake mostly causes material loss, injuries,
and another disaster. Material loss is the biggest
problem that we can’t avoid. So, we need to prevent
it by using our product.
PRODUCT DESCRIPTION
The product will consist of 4 pillars that
plant under the ground as deep as the house’s
foundation. Each pillar will connected by a spring
with the product’s core. The core was intersected
by an iron that stick to the house.
Each pillar’s height will depend on the
height of the house and the diameter is 20 cm. The
pillars will covered by a round-shaped concrete, 2.5
cm right and 2.5 cm left. The spring’s diameter and
long will 10 cm, with the core ad iron that stick to
the house is 140 cm.
Under the ground, in the pillar of balance
point there will be an alarm. The alarm will ring if
the tremor’s earthquake is too big. The alarm will
send a warning to the active cellphone to make
people evacuate immediately.
PRODUCT OPERATION
The product will put on each side of the house.
When earthquake is happen, the tremor from
earth’s plate that spread will climbs up to the spring
on our product. Our product, especially the spring
will follow the tremor’s earthquake. In the pillar of
Our market will consist of regions in
Indonesia, especially places that potentially get
earthquake. Such as, Southern Sumatra, Java, Bali,
Northern Sulawesi, and Maluku. They will be our
market, since they have large potential to get
earthquake.
MARKETING STRATEGY
We are going to cooperate with local housing
developer. The local housing developer will used
our product and advertised it to people. There is a
connection between our product and their houses.
We also promoted our product by using local
radio stations and media social. We used these
methods, because local radio stations and media
social were used by almost all people.
This can make people aware that their area has
a potential to get by earthquake and they have to
prevent or avoid it.
SWOT
Strength, our product can minimalize
tremor from the earthquake that happened. The
tremor from earth’s plate that spread will climbs up
to the spring on our product. The spring will follow
the direction’s tremor. Second, we don’t need to
rebuild the house. We just need to add our product
on the sides of house.
Weakness, this product can eliminate the
aesthetic of the house if the house’s model and our
product didn’t synchronize. Our product was put on
the side of the house, even though the product is
covered. It still eliminated the house’s aesthetic.
Opportunities, we have a different model
from the usual earthquake’s minimalize instrument.
Usually the instrument for minimalize earthquake
was put under the house. But, our product was put
on the side of the house. Second, Indonesia are
located in the ring of fire that have a potential to get
an earthquake. So, people need to
minimalize the tremor of the earthquake by using
our product.
Threats, because our product is a new, not
many people trust our product as the part of their
house.
Cost Of Advertise
No
Assets
1
Radio
Media
Social
COMPETITOR
Our product is not the only one in Indonesia,
but also there are some companies that offer
product to minimalize tremor of earthquake. But
not the same model from our product. Such as, PT
Fujibolt Indonesia that use the product inside the
house’s foundation.
2
TOTAL
FINANCE
No
Cost Of Resources
No
Assets
1
Spring
2
Steel
Pilar
3
4
5
6
7
8
9
10
Iron
Plate
Iron
Ring
Alarm
System
Circuit
Sensor
Quantity
8 Spring (
For
10cm)
4 Steel
Pilar
(3,75m)
4 Iron
Plate
25 Iron
ring
Total
$ 3.7
$ 29.6
$
49.25
$ 197
$
14.37
$
14.07
$ 57.48
$ 14.07
1 Set
$
96.41
$ 96.41
1/2 Pick
Up
$ 9.63
$ 9.63
1 Pcs
$
22.22
$ 22.22
4 Pcs
$ 5.55
$ 22.2
16 Canopi
$
25.92
$
414.72
$
863.33
Rock
Drill
Ground
RoundShaped
Concrete
Canopi
Value
TOTAL
Pricing
$ 259.25 (Per 5
Minutes)
$ 7.41 (Include 2
Media)
1
Resources Of Human
Assets
Pricing
Employee (7
$180 (1 Person)
Person)
TOTAL
Total
$ 259.25
$ 7.41
$ 266.66
Total
$ 1260
$ 1260
Our final statement are, the total cost
production is $2390. We take 55% profit from our
product, so our selling price is $3705