BBC All Radio Report
Quarter 1 2016
Alison Winter, Head of Audiences
BBC Radio & Music
18th May 2016
Contents
RAJAR Q1 2016 Infographic: At a glance
BBC
RADIO
Key metrics for All Radio, BBC & Commercial
ALL RADIO
ALL BBC
ALL COMMERCIAL
47,823
89.3%
21.1
1,006m
34,869
65.1%
15.6
545m
34,277
64%
12.7
434m
Reach
(000’s)
Reach
%)
Avg hours
per listener
Total hours
(m)
Reach
(000’s)
Reach
%)
Avg hours
per listener
Total hours
(m)
Reach
(000’s)
Reach
%)
Avg hours
per listener
Total hours
(m)
Weekly
Hours
Weekly
Hours
Weekly
Hours
Reach (000’s)
9,907
15,514
2,117
10,568
Share for All BBC Radio
5,774
2,236
1,038
1,326
1,851
Key metrics for digital platforms at an all radio level
Weekly reach (%)
BBC Share
All Commercial Share
54.4%
Mar
15
42.8%
53.5%
Dec
15
44.1%
54.1%
Mar
16
562
43.2%
1,466
34,277
All
Commercial
All radio
AM/FM
All digital
DAB
DTV
Online \ apps
100%
55.9%
44.1%
30.9%
5.4%
7.8%
3,088
4,358
AHPL for All BBC Radio
Share (%)
89.3%
75.4%
56.9%
42.3%
14.9%
18.1%
5,121
15.6
15.5
15.9
Mar 16
Dec 15
Mar 15
12.7
12.7
12.8
BBC Share
Commercial
Share
2
Contents
After last quarter’s surprise shift, Q1 sees BBC reach (34.9m)
outstrip that of Commercial Radio (34.3m) once more
Mar 15
ALL RADIO
Weekly reach (000s)
Weekly reach (%)
Average hours per listener
Total hours (millions)
ALL BBC
Weekly reach (000s)
Weekly reach (%)
Average hours per listener
ALL COMMERCIAL
Total hours (millions)
Weekly reach (000s)
Weekly reach (%)
Average hours per listener
Total hours (millions)
Source: RAJAR / Ipsos MORI / RSMB
Dec 15
Mar 16
47,799
48,237
47,823
89.3
90
89.3
21.3
21
21.1
1,018
1,013
1,006
34,872
34,947
34,869
65.2
65.2
65.1
15.9
15.5
15.6
554
542
545
33,916
35,111
34,277
63.4
65.5
64
12.8
12.7
12.7
436
447
434
QoQ
q
q
q
q
YoY
BBC
RADIO
A significant drop on the quarter - but
stability on the year - sees All Radio
reach of 47.8m, which is just shy of 90%
listening every week. And, as often
happens, the shifts for AHPL are in the
opposite direction: down from a high last
year but stable QoQ at 21h03m.
BBC Radio reach is flat on both periods (3k YoY/-78k QoQ), reaching 65.1% of the
population – enough to put us ahead of
Commercial radio once more (a gap of
+592k). AHPL sit at 15h37m per listener
(and hitting the 15h30m internal target),
down 16mins on the year but stable
(+7mins) on the quarter.
Commercial Radio sees a significant
drop in reach on the quarter (-834k) to
34.3m/64% but a (non-significant) rise on
the year. Average hours are down, on
the year to 12h40m.
3
4
Contents
Positive shifts across all digital metrics at the start of 2016
BBC
RADIO
Some positive shifts at Q1 2016 for digital: reach (57%/30.5m), hours (444k) and the all-important share (44.1%) are all up.
And underlying this are increases for each of the 3 digital platforms: DAB now reaches 42.3% (22.7m) of the population and
takes 30.9% of all hours; DTV nudges up to 14.9%/8m reach and 5.4% share; online reaches 18.1%/9.7m listeners every week,
rising to 29.8% among 15-24s. And DAB Christmas gifting seems to still be in vogue as we see a nudge up in those claiming
to own a set to 55.7%/30m (from 54% last quarter), while those claiming to listen to the radio each month via a mobile
device is stable at 25% of all adults, rising to 39% of 15-24s.
Weekly Reach (%)
Total Hour (millions)
Share (%)
Mar 15
Dec 15
Mar 16
Mar 15
Dec 15
Mar 16
Mar 15
Dec 15
Mar 16
ALL RADIO
89.3
90
89.3
1,018
1,013
1,006
100
100
100
ALL DIGITAL
53.5
56.1
56.9
403
423
444
39.6
41.7
44.1
DAB
35.5
38.6
42.3
264
280
311
25.9
27.7
30.9
DTV
14.2
14.5
14.9
49
50
55
4.8
5
5.4
Online\apps
16.1
16.4
18.1
69
69
79
6.8
6.8
7.8
8.6
9.3
0
22
24
0
2.1
2.4
0
Digital unspecified*
NB DIGITAL UNSPECIFIED DATA = 0 FROM Q1 2016 DUE TO THE INTRODUCTION OF THE PLATFORM ATTRIBUTION MODEL, RECODING ALL LISTENING WHERE NO PLATFORM HAS BEEN RECORDED,
Source: RAJAR / Ipsos MORI / RSMB
5
Contents
6 Music consolidates its position as the UK’s biggest digital-only
station with record reach of 2.2m
Weekly Reach (000s)
(%)
Mar 15
34,872
All BBC Network
radio
Dec 15
34,947
Mar 16
34,869
QoQ
YoY
Mar 15
1,339
Dec 15
1,235
Mar 16
65.2
65.2
65.1
2.5
2.3
2.5
32,125
32,014
2,064
2,202
2,236
59.2
60
59.8
3.9
4.1
4.2
9,699
10,330
9,907
839
982
1,038
18.1
19.3
18.5
1.6
1.8
1.9
15,087
15,465
15,514
2,172
2,112
1,851
28.2
28.9
29
4.1
3.9
3.5
2,084
2,051
2,117
1,353
1,506
1,466
3.9
3.8
4
2.5
2.8
2.7
10,886
10,926
10,568
562
563
562
20.3
20.4
19.7
1
1.1
1
5,757
5,586
5,774
10.8
10.4
10.8
6,084
5,827
6,119
11.4
10.9
11.4
8,816
8,558
8,793
16.5
16
16.4
11,318
10,934
21.1
21.1
20.4
Source: RAJAR / Ipsos MORI / RSMB
QoQ
YoY
1,326
31,671
11,265
BBC
RADIO
p
q
q
No significant shifts in reach for our UK-wide services, bar 4Extra
which is down on both periods to 1.85m.
6 Music is the hero station this time round with record reach of
2.2m/4.2%, consolidating its position as the UK’s biggest digitalonly station. Radio 2 sees its second highest-ever reach (15.5m)
and Radio 3 sees its highest reach in 3 years (2.1m).
Elsewhere, Radio 1 slips below 10m again but is directionally up
on last year; Radio 4 is directionally down on both periods
(10.6m) and sits just under 1 in 5 listening every week now; 5 live
is directionally up on both periods (5.8m) in what was an
incredible quarter for football. Digitally of note, 1Xtra is back
above 1m.
Contents
Record share for Radio 2 (18.6%) and 6 Music (2.1%) but Radio 1
hits a low of 5.6%
(%)
All BBC Network
radio
Source: RAJAR / Ipsos MORI / RSMB
Mar 15
Dec 15
Mar 16
54.4
53.5
54.1
46.9
46.1
46.6
6.4
6.1
5.6
q
18.1
17.7
18.6
p
1.2
1.2
1.3
12.8
12.4
12.0
3.7
3.6
3.9
4.1
3.9
4.2
7.6
7.3
7.5
14.0
13.7
13.1
QoQ
BBC
RADIO
YoY
q
q
BBC Radio share is statistically flat on both periods at
54.1%, giving a 10.9%pt lead on Commercial Radio’s
43.2% share.
The big casualty this time round is Radio 1, where
significant drops of 0.8%pt YoY & 0.5%pts QoQ give a
new low of 5.6%, as total hours fall below 60m per
week for the first time (56.8m).
Meanwhile, Radio 2 delivers its highest ever share at
18.6%, thanks to a significant rise on the quarter of
almost 1%pt. And not shown here but 6 Music’s share
of 2.1% is also a record as the station pushes above
20m total hours per week.
q
6
7
Contents
BBC Radio AHPL stay on target (15h37m) with rises on both periods for Radio 3, 5
live, 6 Music and World Service, but Radio 1 loses one hour in a year (5h44m)
All BBC Network
radio
Source: RAJAR / Ipsos MORI / RSMB
Mar 15
Dec 15
Mar 16
Mar 15
Dec 15
Mar 16
15.9
15.5
15.6
3.11
2.52
2.73
15.1
14.6
14.7
8.38
9.18
9.37
6.7
6.0
5.7
4.28
4.98
4.63
12.2
11.6
12.1
5.77
5.82
5.79
6.0
6.0
6.4
5.15
4.97
5.64
12.0
11.5
11.5
6.38
5.65
6.06
6.5
6.6
6.7
6.8
6.8
6.9
8.7
8.7
8.6
12.7
12.2
12.1
QoQ
YoY
q
BBC
RADIO
QoQ
YoY
Again, no significant shifts in AHPL data, bar Radio 1 which
sees its lowest ever AHPL at 5h44m, down from 6h last
quarter, and by one hour from this time last year (6h43m).
6 Music sees a rise on both periods to 9h22m – no mean
feat in a quarter when they hit record reach.
Beyond that, directional rises on both periods for Radio 3
(6h25m), 5 live (6h43m) and World Service (5h38m).
Contents
Commercial radio reach drops on the quarter (34.3m) and Classic
FM hits an all-time low of 5.1m.
Weekly Reach (000s)
All Commercial
All Local Commercial
All National Commercial
Classic FM
talkSPORT
Total Absolute Radio Network
Source: RAJAR / Ipsos MORI / RSMB
Mar 15
Dec 15
Mar 16
33,916
35,111
34,277
63.4
65.5
64
26,763
27,126
26,884
50
50.6
50.2
17,137
18,298
18,220
32
34.2
34
5,525
5,520
5,121
10.3
10.3
9.6
3,246
3,061
3,088
6.1
5.7
5.8
3,893
4,387
4,358
7.3
8.2
8.1
QoQ
YoY
q
p
q
q
p
BBC
RADIO
Looking at Commercial radio, a
significant drop on the quarter (-834k)
to 34.3m is enough to mean they fall
below BBC reach once more (34.9m).
Local and National Commercial
Radio dropped on the quarter but
both posted rises on the year (the
latter significantly so) to reach
26.9m/50.2% and 18.2m/34%
respectively.
Classic FM slumps to an all-time low
reach of 5.1m/9.6%, while talkSPORT
may have expected to do better in a
sport-heavy Q1 but falls, directionally,
on the year to 3.1m. The Absolute
Radio Network does the opposite with
a significant rise on the year to 4.4m.
8
9
Contents
Records for UK-wide brands: LBC (1.5m), Radio X (1.2m) Capital Xtra
(1.2m), Absolute 80s (1.7m) and Absolute 90s (681k)
(000s)
Mar 15
Dec 15
Mar 16
Gold Network UK
1,026
995
1,053
Heart Network UK
8,987
9,152
9,014
920
870
787
Kiss
4,908
5,391
Total LBC UK
1,357
Smooth Radio UK
Kerrang! UK
Radio X Network (UK) (was
XFM Network(UK))
Capital Network UK
Capital Xtra (UK)
(000s)
BBC
RADIO
Mar 15
Dec 15
Mar 16
Jazz FM
457
480
506
Heat
902
950
878
q
The Hits
681
812
693
5,394
p
Planet Rock
1,247
1,147
1,265
1,439
1,540
p
Kiss Fresh (was Smash Hits)
422
553
548
p
4,772
4,870
4,800
1,131
1,403
1,441
p
885
1,225
1,240
p
Absolute Radio Classic Rock
516
592
566
7,000
7,502
7,552
p
Absolute 80s
1,448
1,585
1,720
841
1,168
1,202
p
Absolute 90s
584
650
681
QoQ
YoY
Kisstory
QoQ
YoY
q
p
Among those Commercial Radio brands available UK-wide, there are records this time round for LBC (1.5m), Capital Xtra (1.2m),
Absolute 90s (681k) and Absolute 80s (1.7m) – the last easily being the biggest digital-only Commercial Radio station and third
biggest overall, just behind 4Extra (1.85m). Meanwhile, the new Radio X Network hits an all-time high across the UK of 1.24m, but
slumps to a record low in London of 337k, losing 180k on the quarter. Losing out this time are Kerrang! (787k) and Heat (878k),
both directionally down on both periods.
Overall, Heart (9m) remains the biggest UK-wide Commercial radio brand, followed by Capital (7.55m) and then Kiss (5.4m).
Source: RAJAR / Ipsos MORI / RSMB
Contents
No significant movement at the top level in Commercial radio share (43.2%)
but Local Commercial (28.5%) and Classic (3.2%) both hit record lows.
(%)
BBC
RADIO
Mar 15
Dec 15
Mar 16
All Commercial
42.8
44.1
43.2
All Local Commercial
28.6
29.5
28.5
Commercial Radio share is statistically
flat on both periods at 43.2%,
-10.9%pts below BBC Radio’s 54.1%
share.
All National Commercial
14.2
14.6
14.6
Local Commercial radio share of
28.5% is its lowest to date.
Classic FM
3.6
3.5
3.2
q
talkSPORT
2.1
1.8
1.8
q
Total Absolute Radio Network
3.0
3.0
3.1
Source: RAJAR / Ipsos MORI / RSMB
QoQ
YoY
Classic FM’s reach woes follow
though into share – hitting a joint alltime low of 3.2% share.
The Absolute Radio Network hits a
joint all-time high share of 3.1%
10
Contents
Top-level AHPL are stable at 12h40m – but almost 3 hours below
the 15h37m of BBC Radio.
Mar 15
Dec 15
Mar 16
All Commercial
12.8
12.7
12.7
All Local Commercial
10.9
11.0
10.7
All National Commercial
8.4
8.1
8.1
Classic FM
6.7
6.4
6.4
talkSPORT
6.6
5.9
6.0
Total Absolute Radio Network UK
Source: RAJAR / Ipsos MORI / RSMB
7.9
7.0
7.2
QoQ
YoY
11
BBC
RADIO
No significant shifts in time-spent here.
At a top-level, Commercial Radio
listeners spend 12h40m with these
services every week, almost 3 hours
fewer than the15h37m for BBC Radio.
Local Commercial Radio drives the
lions’ share of Commercial hours but
sees them fall this time round to a new
low of 10h41m per listener.
Nationally, average hours of 8h05m
are steady on the quarter.
As with reach and share, Classic FM
sees hours drop, to a joint low of
6h21m per listener.
BBC All Radio Report – Q1 2016
Alison Winter
Head of Audiences, Radio & Music