Nafham
Population vs. Education Problem in Egypt
•
Accelerating birth rate
•
Severe shortage of school classes *1
•
Poorly paid teachers
•
High illiteracy rate , reach 35% in some
villages.
•
Egyptian families spend $2-3 billion a
year on private tutors *2
•
Quality of primary education ranked
competitiveness report 2013 to 2015 *3
*1,2
Newly Born
Admission 1st Grade
*1 Ministry of Education
*2 CAPMAS
*3 WEF Global Comp. Report 2014-15
*4 CAPMAS
Nafham
K-12 crowd-sourced educational video platform
5-15 min short videos explaining official school curriculum.
Mobile App
Website
Samsung Smart TV app
Crowd-Teach
Samples for video lessons available from
3 different resources
Create
Curate
Curricula Covered
EGYPTIAN
SAUDI
SYRIAN
ALGERIAN
KUWAITI
CURRICULUM
CURRICULUM
CURRICULUM
CURRICULUM
CURRICULUM
Religion related subjects are not covered
Audience
*
• 80-90% of audience are students
600,000
Active users/
month
• 10-20% mix of teachers and parents
• Parents access Nafham with their kids
specially early grads.
• Age of students: 6-19 years
5 million
Pageviews/
month
3 million
• Users from Egypt spend 9 min/ visit.
• 65% of traffic from Egypt, 15% from KSA
• Egyptian section traffic breakdown:
30%
Primary
30%
Prep.
40%
Secondary
Lesson views/
month
* Google Analytics. Google demographics analysis only available for 18 years old and above.
Mobile and Tablets
• Android app installs: 300,000
• iOS: 40,000
• Windows: 4,000
6%
Desktop
29%
Mobile
65%
Tablet
Traffic Growth (All Time)
Based on our brand equity and loyal user base we built over years we
sees healthy growth each academic year in no. of users and visits with
zero marketing spending, even our back-to-school season starts month
ahead of the official schedule.
Google Analytics
Summer
vacation
Summer
vacation
Summer
vacation
Social Media Presence
Other social media platforms:
510K+
4.6
Fans
Public rating
NafhamEducation
55 million
Educational video views
185,000
Subscribers
*During school time
Testimonials
Testimonials
I discovered that I
study much better
when explaining
lessons.
"Nafham is
providing a
new unique
educational
service aims
to deliver the
info in simple
way, God
bless the
team who
make it
happen.
Student G6 Lara
Teacher
I swear I don't know what would happen
without you, God bless you and I really thank
you, I completed my physics exams because
of Nafham.
Student G9 Ismaiel Qotb,
I understand my
studies much better
from your website
than school, private
tutors and study
groups, thank you
Student Hagar Muhammad
Haitham El Masry
Nafham
competition
made
education
much more
entertaining
for my
daughters
during the
summer
vacation!
Mother
Strong Relationships
with the Community
Nafham
Ambassadors
Empowering their Passion
Sayed Obaid 11th Grader
Sayed built a small studio in his own bedroom
Empowering their Passion
Haytham El Masry Arabic Teacher
A new section called
has been evolved to cover
various technical, artistic,
academic and non academic
topics.
Our latest production was
Arabic Calligraphy Naskh
Script course which was
brought to life in
collaboration with Haytham
El Masry one of our active
Arabic teachers.
Click the image to watch the promo
Awards and Supporters
World Innovation Summit
for Education - Qatar 2015
HH Sheikha Moza Bint Nasser - Qatar Foundation
Arab Social Media Influencers
Award - Dubai 2015
HH Mohammed Bin Rashid Al Maktoum
Salem Al Ali Al Sobah
Award – Kuwait 2014
HH Sabah Al-Ahmad Al-Jaber Al-Sabah
Media Traction
100+ Articles, interviews & documentaries
Financial Times Special Report
Innovation in Education
For more info: http://www.nafham.com/press
The Experience
Click the image to watch the video
Learning World - School Experience
https://goo.gl/iyqm6G
Click the image to watch the video
Nafham in 2014 – Reportage
https://goo.gl/Vu6o3x
Click the image to watch the video
Sabah El Khair Ya Arab - School Experience
http://goo.gl/8Qekwr
Partnership with Impact
We partnering with entities and organization
a unique target segment.
Our partners are from different line of
businesses like TECHs, TELCOs, FMCGs and
NGOs.
Partners
Crowd-Teach
competition
YouTube
partners programs
Smart TV
application
Crowd-Teach
competition
Mobile app
sponsorship
Advertising
campaign
2014 Egypt
Ongoing partnership
2013 Egypt
2014 Egypt
2014 Egypt
2016 Egypt
Nafham Market Place
Connecting professional teachers and educational
services with students seeking more support.
This move will capitalize on the other market gaps which we couldn’t solve with the
current model like low teachers income and huge private tuitions market size which at
the same time will generate a steady revenue stream for Nafham.
Assessments
Premium videos
Revisions
Live sessions
Q&A
Syrian Crises Support
•
•
•
Syrian inside Syria
Syrian refugees in Germany
Syrian refugees in MENA (Egypt, Turkey, Lebanon and
Jordan)
Khatwa
and DHBW University in Stuttgart (Duale Hochschule
Baden-Wurttemberg State University) to educate and
support Syrian Refugees in MENA and Germany.
Depending on our crowdsourcing model we will provide
short videos which will explain educational subjects for
primary grades along with German culture and traditions.
Samsung Korea
Currently working in a proposal to
Samsung Korea to update our
SmartTV app in order to launch
encourage education through
Samsung SmartTV app.
Nafham Android App and Olkya
Nafham Android app is currently
pre-installed in Olkya Liger tablets
and available in Carrefour and
Hyper One mega stores.
Co-Founders
Ahmed Alfi
Mostafa Farahat
Muhammad Habib
Chairman
General Manager
Chief Operations Officer
Veteran investor and VC
from California with over
29 years of experience in
top executive and
management positions
BS in Architecture Engineering,
Marketing Diploma The American
University in Cairo.
16 years of experience in digital field
management and marketing
MBA from ESLSCA Business School in
2015, 11 years of experience in the
technical field, was part of the
creative teams of LINKonLINE, MSN
Middle East and Sarmady
@aoalfi
@mosti
@m7abib
Nafham
The Future of Online Education in
MENA Region
Abdollah
Guda
Heidi
Habib
Osama
Sarah
Thank you
Nafham team celebrating
Social Media Influencers
Award and 100,000
YouTube subscribers
Website: nafham.com
YouTube: youtube.com/nafham
Facebook: nafhameducation
Twitter: @nafhameducation
Android app: goo.gl/JOQLg4
iOS app: goo.gl/KfGLTW
Windows Mobile app: goo.gl/szFwh0
For more information, please contact me:
Mostafa Farahat
+2 01000 29 7400
[email protected]