The nature of discourse Written discourse Lesson 2 Fri 26 February, 2016 The nature of written discourse The mode of a text (a subcategory of register) also includes its channel: speaking vs writing. What makes writing different from speaking? The nature of written discourse Writing tends to be… permanent. Writing is usually static and relatively space-bound. We commit writing to paper or other technological substitutes. It provides concrete proof/record that we can refer back again and again. Rosetta stone The nature of written discourse Writing tends to be… distant. There is often distance between producers and receivers of written texts. This means that there is no immediate feedback: we compose, we trust that the message conveys what we intended and that the response is the one desired. The nature of written discourse Writing tends to be… planned. Written texts are usually produced (and received) at a slower pace than spoken ones. When writing we try to anticipate the situation in which the text will be read, which leads to careful organisation. On the side of the receiver, written texts allow repeated reading and close analysis. The nature of written discourse Writing tends to be… organised. Written texts are usually organised in units that are easy to identify (e.g. sentences, paragraphs, chapters, etc.). Unique features of writing include pages, lines, punctuation and capitalisation. The nature of written discourse Writing tends to be… formal. Because of all the previous attributes, writing is often used to convey important messages. Therefore, the style tends to be formal (complex sentence construction, lexical richness, respect for genre conventions, etc.). The nature of written discourse Writing tends to be permanent, distant, planned, organised and formal. But is it always the case? CMC (computer-mediated communication), especially if (quasi-)synchronous, has features of both written and spoken language. Analysing written discourse Let us now consider the language of written discourse. Based on the example below, what appear to be its key aspects (from the micro to the macro level)? Taken from Tor Vergata University’s website. Analysing written discourse Form: print; standard typeface (font). Spelling, grammar, punctuation: conventional/standard. Lexis: professional vocabulary, high degree of content words (esp. nouns, i.e. nominalisation). Sentence structure: complex sentences w/ dependent clauses (hypotaxis); use of cohesive devices. Purpose: informative text (on an institutional website). Style/register: professional, formal. Analysing written discourse Now take a look at the note below. How does it differ from the previous example? Taken from The language of speech and writing, p. 8. Analysing written discourse Form: handwritten; personal handwriting style. Spelling, grammar, punctuation: conventional (with contractions, e.g. can’t; one slip). Lexis: everyday vocabulary, low degree of nominalisation. Sentence structure: simple sentences without dependent clauses (parataxis). Purpose: apology note addressed to a teacher. Style/register: semi-formal. Analysing written discourse In order to be comprehensive, the analysis of written discourse needs to consider aspects that go beyond the language, as they also help to set the texts within a particular genre. These are: Physical aspects such as shape, size, material, etc. Typographical features such as formatting, layout, positioning. Graphics/visuals such as photos, figures, symbols, etc. These supporting features create expectations in the reader of what language and topics to expect. Analysing written discourse Take a look at the front cover of our textbook and identify its main supporting features. What does the cover tell you? What expectations does it set up? Analysing written discourse What the authors think: Analysing written discourse Now take a look at the front cover of Agatha Christie’s mystery novel. What expectations does it create in you? Based on what supporting features? Analysing written discourse As we have seen, written texts can be very different from each other. How can we account for these differences? We already know the answer from Lesson 1: they depend on the elements of the CPPR framework: context, purpose, producer (i.e. the writer, actual and implied), and receiver (i.e. the reader, actual and intended). The differences also depend on the chosen register, particularly on the genre and its conventional stylistic features. Analysis of a written genre: letter of complaint & reply Letter is a macro-genre: there are so many different types (subgenres) of letters which vary according to CPPRs. Personal letter Formal letter Context Introductory, reply, series… Institutional, business, customer care… Purpose Chat, invite, thank, inform… Request, inform, complain… Producer Friend, relative, partner… Customer, employer, organisation… Receiver Customer, employer, organisation… Friend, relative, partner… Analysis of a written genre: letter of complaint & reply Take a look at Handout A. These are two examples of a letter of complaint from a private consumer to a large company. What are the main similarities and differences? The two letter follow the same genre conventions (layout, use of formulaic expressions for openings and closings, complex sentence structure, standard grammar). However, there is a striking variation in register (in letter 1 it becomes closer to informal spoken language). How can you explain this using the CPPR framework? Analysis of a written genre: letter of complaint & reply Letter 1 Letter 2 Context Customer care Customer care Purpose Complaint (followed by request for further action) Complaint (followed by request for further action) Producer Ellie Miller (age 7) Sue Simner Receiver Company Company The differences in language between the two letters largely depend on the producer (that is, on his/her identity and on how it is projected in the text). Analysis of a written genre: letter of complaint & reply Now look at Handout B. These are the two replies to the above letters. What are the main similarities and differences? Similar functions are expressed: concern to hear the problem, appreciation at being alerted to the problem, attempt at appeasement through reimbursement. Both letters follow similar genre conventions (layout, address, greetings), yet letter 2 is much longer than letter 1 as it includes a detailed explanation of what might have happened. How can you explain this using the CPPR framework? Analysis of a written genre: letter of complaint & reply Reply 1 Reply 2 Context Customer care Customer care Purpose Response to complain, appeasement Response to complain, appeasement Producer Company Company Receiver Sue Simner Ellie Miller (age 7) The differences between the two letters largely depend on the intended receiver (specifically on the author’s assessment of the reader’s capacity to correctly interpret the message). How genres construct their readers We discussed (Lesson 1) how the relationship between the producer and the receiver of a text is often mediated by the text itself. Similarly, genres are involved in the construction of their audience/readers. Different genres produce different positionings of the receiver: there is no neutrality! How genres construct their readers Compare these two front pages. What are the main supporting features? What types of audiences do the two newspapers construct?
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