Toshiba brings Android ™ environment to bigger screen in India on its
FIRST LED TVs with Android ™ 4.4 OS
Launches 2 new series that let you Stay Updated and Enjoy Every Bit of Android™
The new range is equipped with built-in Wi-Fi for hassle-free connectivity; connectivity with game
controllers; plug-and-play wireless keypad & mouse; and Miracast™ screen mirroring [1]
Delhi, January 15, 2015: Introducing a range of smarter LED TVs to the world that lets consumers enjoy
personalized content, watch visual details and stunning graphics come to life on the biggest screen at
home, and satiate their hunger for infotainment through a world of content and apps, Toshiba India
today launched its first LED TVs powered by Android™ 4.4 OS, certified by Google. The newest range of
LED TVs from Toshiba empowers customers to STAY UPDATED and ENJOY EVERY BIT of countless apps,
games, videos on a range of Ultra HD 4K screens in L9450 series and HD & Full HD screens in L5400
series.
Commenting on the launch of the latest LED TV powered by Android™ OS, Mr. Sanjay Warke, Country
Head, Toshiba India – DS Division said, “The Android™ interface has opened a world of possibilities for
consumers. From connecting India, to offering a wide variety of performance tools and apps, to an
array of entertainment option, Android™ has demonstrated its ambidextrous capabilities. We are
trying to bring the same limitless experience by breaking boundaries on screen sizes. Our latest range
offers the customers a choice to enjoy latest Android™ applications on a larger screen and in a higher
image quality, than that of smartphones and tablets.”
Distinctive features of the new range
 The new range comes equipped with a built-in Wi-Fi for hassle free connectivity and a web browser
to access any page/website of your choice.
 The 4.4 KitKat OS allows customers to enjoy unlimited apps from the Android™ market. Add to that
the ability of the new range to connect any game controller that turns your Toshiba LED TV into a
gaming console. With a game collection larger than any other platform, users can be sure that they
will never get bored.
 The new range of Toshiba LED TVs with Android™ allows you to plug-and-play any wireless keypad
and mouse offering a convenience to effortlessly type and point to links on the biggest screen in
house.
 The Google Play™ store also brings the latest Hollywood and Bollywood titles, right to the Toshiba
LED TV allowing users to watch movies in Full-HD or Ultra-HD, without having to invest in a Blu-ray
player.
 The Miracast™ screen mirroring[1] feature on the new range seamlessly displays multimedia
between devices, without cables or a network connection. Users can view pictures, videos and even
games running on their smartphone or tablet on a big screen Toshiba LED TV.
Toshiba L9450 Series 4K UHD TV with Android™
L9450 series delivers more natural colour and texture, richer contrast and higher brightness enhanced
by Toshiba’s high-brightness panel[2], wide colour gamut panel, revolutionary Ultra HD 4K technology
and CEVO™ 4K image processing engine. The CEVO™ 4K engine offers a new intensity in picture quality
with four times as many pixels as Full HD. This video format retains stunning picture quality, regardless
of screen size. The 4K RESOLUTION+ up-conversion technology brings movies, games and pictures to
life in ultra stunning detail as if you're really there. Users can easily convert Full HD content to near
Ultra HD quality with the 4K Resolution+ technology.
Active Motion & Resolution Plus 3100 reduces motion blur and keeps up with fast-moving sports and
action sequences to deliver crisp and clear images to viewers. It optimises the TV panel refresh rate,
video processing, backlight technology and panel resolution via sophisticated algorithm to enhance the
image. Direct LED with Local Dimming uses a high number of LEDs on the back of the panel to create
local dimming areas. By controlling these individual local dimming areas, the overall contrast is
dramatically improved especially in scenes with both light and shade such as sunset. Using a Wide
Colour Gamut Panel, L9450 provides richer colour with astonishing accuracy. In addition, CEVO 4K
Engine reproduces natural vivid colours from every viewing angle. The combined result is a detailed
picture with more depth and a spectrum of rich shades which previous TVs have never replicated.
Using High Dynamic Range (HDR) restoration technology, elements that are lost during the recording
process are restored to improve contrast, texture and brightness. By combining the CEVO™ 4K Engine
with the innovative high-brightness panel, Toshiba is able to bring you the lifelike picture quality. The
L9450 series with Toshiba’s latest innovation – Intelligent Scene Optimiser, presents the best viewing
setting for an engaging session on the large screen. Picture and sound settings are adjusted
automatically based on the genre of the scene contents such as cinema, video games, photo viewing
and music to achieve the optimal combination for excellent picture performance. The Intelligent Auto
View automatically optimises picture setting in different ambient light conditions and provide a better
and comfortable 4K viewing environment.
The sound innovation in the L9450 series matches the visual innovation. The Labyrinth Speaker System
in 65L9450 & 50L9450 models and the Bass Reflux Speaker system in 84L9540 model deliver an
incredibly strong, clear sound performance. By improving the design of these compact speakers, the
port resonance frequency is lowered for better bass reproduction. Toshiba’s Power Sound EQ utilises
448 frequency bands to delivers a smooth and clear sound quality.
When watching a cricket match, a Bollywood movie or any sports game, the Audio Source Filtering
technology recreates a real-time audio environment by increasing the background sound. With the
new Power Bass Booster, harmonics are generated at different frequency intervals. As a result, the
depth of the frequency is increased and clarity of the bass sound is strengthened. The Audio Distortion
Control feature in L9450 series minimises sound distortion during high volume by suppressing the
distortion of individual frequencies without lowering the overall sound pressure.
The L9450 UHD 4K series is available in 125.7cm (50), 164.4cm (65) and 213.4cm (84) screen sizes,
priced at Rs.1,99,000/-, Rs.3,69,900/- and Rs. 10,49,000/- respectively.
Toshiba L5400 Series LED TV with Android™
Sophisticated image and sound quality are hallmarks of the L5400 series which offers dynamic
possibilities for large screen. The powerful audio and video processing capability bring more immersive
audio visual experience that is noticeably clearer and, down to the last detail. In addition, the powerful
graphics capability enhances the gaming experiences so that users can enjoy graphic-aware
applications such as racing games and action games in a big screen.
The CEVOTM Engine Premium with dual core GPU enables significantly enhances audio and video
processing capability, as well as gaming performance. The 10-bit video processing maintains the 10-bit
quality of input data during video processing by producing over 1 billion colours, resulting in a more
realistic picture with a more accurate colour intensity and smoother colour transition of the original
source. The Active Motion & Resolution Plus[3] reduces motion blur and keeps up with fast-moving
sports and action sequences by the TV panel refresh rate, video processing and backlight technology
and panel resolution. The Intelligent Scene Optimiser presents the best viewing setting for an engaging
session on the large screen by automatically adjusting picture and sound settings. The new Contrast
Booster in L5400 series selects the optimal colour on the picture contrast without affecting the original
colour settings.
With the new Power Bass Booster in L5400 series, harmonics are generated at different frequency
intervals, offering an increased depth of the frequency and strengthened clarity of the bass sound. The
Power Sound EQ utilises 448 frequency bands to equalise or compensate for different tonal side effects
to deliver a smooth and clear sound quality. Audio Distortion Control minimises sound distortion during
high volume by suppressing the distortion of individual frequencies without lowering the overall sound
pressure.
The L5400 Series with Android™ will be available in 80cm (32), 101.6cm (40), 119.3cm (47) and
138.6cm (56) size models, priced at Rs. 38,990/-, Rs. 58,990/-, Rs. 85,990/- & Rs. 1,29,990/respectively.
Notes to the editor:
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Android is a trademark of Google Inc.
Google Play is a trademark of Google Inc.
Google and the Google Logo are registered trademarks of Google Inc.
All trademarks mentioned herein are the property of their respective owners. Exact product specifications depend
on model and local availability.
Product specifications, configurations and the availability of systems, components and options described herein
are subject to change without notice.
Notes:
[1] Screen Mirroring may work only with compatible devices
[2] High Brightness Panel available only in 65L9450 and 50L9450 models
[3] AMR+100 in 32L5400 model and AMR+200 in 40L5400, 47L5400 and 55L5400 models
--ends—
About Toshiba India Pvt. Ltd.
Toshiba India Private Limited is a 100% subsidiary of Toshiba Corporation Japan. Toshiba Corporation,
a Fortune 500 company, channels world-class capabilities in advanced electronic and electrical product
and systems into five strategic business domains: Energy & Infrastructure, Community Solutions,
Healthcare Systems & Services, Electronic Devices & Components, and Lifestyles Products & Services.
Guided by the principles of The Basic Commitment of the Toshiba Group, “Committed to People,
Committed to the Future”, Toshiba promotes global operations towards securing “Growth Through
Creativity and Innovation”, and is contributing to the achievement of a world in which people
everywhere live in safe, secure and comfortable society.
Founded in Tokyo in 1875, today’s Toshiba is at the heart of a global network of over 590 consolidated
companies employing over 200,000 people worldwide, with annual sales surpassing 6.5 trillion yen
(US$63 billion).
To find out more about Toshiba, visit www.toshiba.co.jp/index.htm
The business operations of Toshiba India Private Limited in India encompass the following business
domains:
• PC Business (Laptops)
• LCD LED TVs Business
• Home Appliances Business (refrigerators, washing machine etc.)
• Thermal & Hydro Power Plant Systems Engineering Business
• Semiconductor Business
• Multi-Functional Peripherals / Devices (copy/print/fax/scan etc.) Business
• Transmission Distribution & Industrial Systems (including railway systems / equipment) Business