Travel Trade Athens 2013 Buyer Feedback Report 1. Overall satisfaction score for Travel Trade Athens: 82.2% 2. Event satisfaction scores breakdown (%): 3. Which supplier types would you like to see more of next year? 1 4. How did Travel Trade Athens affect your business with Athens as a destination? 5. 2 Based on your Travel Trade Athens 2013 experience, please rate Athens' tourism product in the following areas: 6. Customer demand for Athens in the last three years has: 7. Customer demand for Athens trips in the near future: 8. Please select the top 5 tools/services which would help you promote Athens as a destination a. Other: • • • • • More flights from Asia More languages tours for FIT's. You often have to book a private guide if you don't speak English Launch an LGBT oriented marketing campaign Co-ordination Lower the flight rates 9. Which three destinations do you consider the strongest competitors to Athens? Istanbul 10. Are you interested in attending Travel Trade Athens again next year? • 3 Rome Croatia Yes – 91% Not Sure – 9% No – 0% 11. 4 Would you and/or your team attend similar showcasing events organised by other cities? - 100% yes 5
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