SAE International World Headquarters, 400 Commonwealth Drive, Warrendale, PA 15096-0001
1.724.776.4841
Dear Industry Colleague,
Steve Jobs is quoted as saying, “Innovation distinguishes between a leader and a follower.” At SAE, we
believe the time has come for innovative change in the SAE World Congress.
SAE has reached out and has listened to the many important constituents that now participate in
the World Congress. As a result, we invite all industry innovators to participate in a distinctively different
SAE World Congress in 2010. Next year, the SAE World Congress is planned with a dramatic focus on new
technology and networking in a shorter, smaller, and smarter environment.
Please find the enclosed information outlining the changes for the SAE 2010 World Congress. Most
notably among these changes is a maximum of 100 companies on the exhibit floor approved through
an application process reviewed by a panel of OEM executives. This strategic change provides industry
innovators the exclusivity desired in an environment of unparalleled technical leadership. Non-exhibiting
companies are encouraged to show leadership by supporting sponsorship opportunities that are designed to
provide premium branding opportunities while creating a memorable Congress experience.
By shifting from a commodity to an innovative new technology focus approach, SAE International, along
with Ford Motor Company and Magna International, our 2010 Host Company and Tier One Strategic Partner,
respectively, look forward to working with you to bring this new concept to life in the first of what is certain
to be a string of successful SAE World Congresses. It is in this spirit that I extend to you an invitation to be
among the leaders that will advance our industry beyond the current unstable playing field of today to the
prosperous platforms of tomorrow. I encourage you to be a part of this important forum for bringing innovative
technology and unmatched networking to the mobility industry.
Thank you for your continuing support of SAE and the World Congress. I look forward to a mutually
successful 2010 Congress event.
Sincerely,
Thomas J. Drozda P.E.
Group Director
SAE International
The
Essential
Automotive
Technology
Event
April 13-15, 2010
Cobo Center,
Detroit, Michigan USA
Hosted by:
Ford Motor Company
Tier One Strategic Partner:
www.sae.org/congress
You spoke. We listened.
The result—
the unveiling of a NEW and EXCLUSIVE
exhibiting opportunity for the SAE 2010
World Congress.
Whether your company has an innovative product
or service in the “test the water,” “underground
development,” or “to market” phase of evolution
or launch—SAE can supply the perfect venue
for engaging a qualified audience of reviewers,
collaborators, and customers.
What’s NEW !
- Shorter 3-day event
- Increased focus on innovation
- Space limited to 100 exhibitors on the show floor
- Submittal of a comprehensive application for space
- Applications for exhibit space will be reviewed
by a panel of technical experts— applicants will
be measured by the innovative qualities of their
products, services, or solutions
Paul Mascarenas
Vice President, Engineering
Ford Motor Company
SAE 2010 World Congress
General Chairman
Congress 2010 Enhanced Exhibit Benefits
•Focused and exclusive event that positions
your company as an innovative technology
thought leader, worldwide
•Your product/solution reviewed by an
influential Executive Panel of OEM and
Technical Experts
•Concentrated 3-day event—accomplish
more with less time out of the office
•Your product/solution reviewed by
Automotive Engineering International
(AEI) Editorial Staff, as well as priority
consideration for coverage in both AEI and
the Congress e-Daily
•Level playing field —exclusive exhibiting
opportunities for industry innovators—limited
to 100 exhibitors
•Expanded product/solution profile in the
Congress Event Guide and on the online
exhibitor listing – includes logo placement
•Promote your prestigious status into this
exclusive Congress exhibition with a formal
Congress 2010 exhibitor seal for use before
and after the event
•Valuable one-day badges —connect with
your customers pre-event and host them at
Congress with one-day customer badges—
includes lunch ticket, reception on exhibit
floor, access to technical program—see
exhibit packages for quantities
Package Options
Application Required
10’x10’ Turnkey Exhibit
Package
20’x20’ Island Space
Package
Poster Display
• Complete decorator package: carpet,
electric, counter, shelf, two stools,
wastebasket, lead retrieval unit, company
identification sign
•400 square foot island space
• 1 Exhibitor Booth Personnel Badge:
includes daily lunch tickets, receptions
on exhibit floor, access to Management
Program, and Technical Sessions
• 4 Exhibitor Booth Personnel Badges:
includes daily lunch tickets, receptions
on exhibit floor, access to Management
Program, and Technical Sessions
• 1 Full-Conference Badge: includes daily
lunch tickets, receptions on exhibit floor,
access to Management Program, and
Technical Sessions
• 25 One-Day Customer Badges to invite your
key customers to the event at no charge:
includes lunch ticket, reception on exhibit
floor, access to Management Program, and
Technical Sessions
•16 Exhibitor Booth Personnel Badges:
includes daily lunch tickets, receptions
on exhibit floor, access to Management
Program, and Technical Sessions
•4 Full-Conference Badges: includes daily
lunch tickets, receptions on exhibit floor,
access to Management Program, and
Technical Sessions
•100 One-Day Customer Badges: includes
lunch ticket, reception on exhibit floor,
access to Management Program and
Technical Sessions
Cost: $12,500
Other Options
• Reserve a private suite at Cobo Center
for the week of Congress to display
your proprietary technology and host
your customers.
• 8 Exhibitor Badges: includes daily
lunch tickets, receptions on exhibit
floor, access to Management Program,
and Technical Sessions
Cost $2,000
•Lead Retrieval Unit
Cost: $35,000
Limited to 10 companies; no application
required.
• Exhibitor Discount Pricing on Print and
e-Media Congress Advertising
•Exhibitor Discount Pricing on Print and
e-Media Congress Advertising
• Exhibitor Discount Pricing on Print and
e-Media Congress Advertising.
Private Technology and
Hospitality Suites
• 6 One-Day Customer Badges: includes
lunch ticket, reception on exhibit floor,
access to Management Program and
Technical Sessions
• 100 One-Day Customer Badges:
includes lunch ticket, reception on
exhibit floor, access to Management
Program, and Technical Sessions
• Exhibitor Discount Pricing on Print and
e-Media Congress Advertising
• Lead Retrieval Unit
Cost:
Exhibitors $18,000
Non-Exhibitors $30,000
Sponsorships Available
No application required.
NEW, traditional and custom sponsorship
options available.
Contact SAE Event and Sponsorship
Sales for details.
For more information contact
SAE Event Sales:
Amanda Grech
Telephone: 1.724.772.4078
Fax: 1.724.776.3087
E-mail: [email protected]
Joanna Curtis
Telephone: 1.724.772.4009
Fax: 1.724.776.3087
E-mail: [email protected]
www.sae.org/congress
P91100
SAE 2010 World Congress
April 12-15, 2010 ◘ Cobo Center ◘ Detroit, MI ◘ USA
EXHIBIT APPLICATION & CONTRACT
How to Apply:
Submit completed application, written profile and 20% deposit to SAE International. Only applications with accompanying deposit will be
reviewed. The 20% deposit is refundable or transferable if application is rejected. The remainder of the 50% deposit (30%) is due within
30 days of application acceptance. Full payment is due January 14, 2010. Applications will be accepted through January 31, 2010 to
allow adequate time for reviewers.
Company/Exhibit Name:
(As you would like it to appear in printed materials)
If applying as a collaborative effort, list names of other participating organizations:
Title:
Exhibit Contact Name:
Address:
City:
State:
Phone:
Fax:
Zip:
Email:
Signature:
(cannot be processed without signature)
Email Address for Online Directory FREE Customer Registration Requests:
Type of Innovation on Display:
Display Request: □ 20’ x 20’ Island Package ($35,000)
Booth Preference:
1st Choice
□ 10’ x 10’ Turnkey Package
2nd Choice
Check ONE technology box as it best relates to your product/service:
□ Electronics
□ Emissions/Environment/Sustainability
□ Materials
□
□ Integrated Design and Manufacturing
($12,500)
□ Poster Display ($2000)
3rd Choice
□ Propulsion/Powertrain
□ Management/Marketplace
□ Safety/Testing
Check here if you have also submitted an abstract for Technical Program Consideration
□ SAE encourages media events/press announcements on partnerships, product launches and innovations at the SAE World
Congress. Check box if you are interested in scheduling a media event or contact Shawn Andreassi at [email protected] or 724-772-8522.
IMPORTANT: Exhibitor agrees to the Terms and Conditions that accompany this contract. The exhibit space will be assigned by SAE
according to the SAE Exhibition Rules and Regulations and the best interest of the Display and SAE as a whole.
CANCELLATION: Read the cancellation clause (Items 3 & 4) of the Terms and Conditions. 50% Deposit is Non-Refundable.
NO REFUNDS WILL BE ISSUED AFTER 01/14/2010.
PAYMENT METHODS:
Please make checks payable to SAE International, complete the contract and mail with payment to: SAE International, Accounts Receivable, 400
Commonwealth Drive, Warrendale, PA 15096-0001 or fax with credit card payment to SAE at 724-776-3087.
Credit Card (Type)
Card No:
Exp. Date:
Amount: 50% ___ 100% ___ $ _________ Signature: _______________________________________________ (Cannot be processed without
signature)
Wire/Bank Transfer Information:
SunTrust Bank
Account # 206706413,
ABA # 061000104,
Swift Code – SNTRUS3A
Do you authorize use of this credit card for any unpaid balance owed after 1/14/2010 for this booth space? □ YES
□ NO
EXHIBIT TERMS AND CONDITIONS
1.
2.
3.
4.
5.
6.
Booth Construction and Services
Exhibition booths and other material intended for use within
the exhibit space must comply with SAE Show Management
Rules and Regulations which are in effect at the time this
contract is signed.
Booth plans must be submitted to SAE Show Management for
approval not less than ninety (90) days prior to the opening
date of the exhibition.
Installation and Dismantling of Exhibits
Installation and dismantling of exhibits may not begin before
the specified starting times and must be completed by
specified completion times.
Cancellation or Reduction of Exhibit Space
In the event of an exhibition space cancellation and SAE
receives written notice of such cancellation more than onehundred and twenty (120) days prior to the opening date of the
exhibition then SAE shall retain a service charge equal to fifty
(50) percent of the rental cost of the space. If a cancellation
takes place less than one-hundred and twenty (120) days of
the opening day of the exhibition, the exhibitor is liable for
100% of the rental cost of the space.
In the event of an exhibit space reduction and SAE receives
written notice of such reduction more than one-hundred and
twenty (120) days prior to the opening date of the exhibition,
then SAE shall retain a service charge equal to fifty (50)
percent of the rental cost of the space not used.
Space Payment
Payments due are according to the Exhibit Space Assignment
Terms described in the exhibit space contract. Those
contracts requiring a deposit of at least fifty (50) percent of the
highest rental cost of any requested space must accompany
the contract. The balance of those contracts requiring a
deposit is due no later than one-hundred and twenty (120)
days prior to the opening of the exhibition. Failure by the
exhibitor to pay the total rental cost by the due date may be
considered a cancellation of exhibit space by SAE Show
Management and may result in the exhibitor being prohibited
from participation in the exhibition. Purchase orders will not be
recognized as an acceptance of the Exhibit Space Contract.
Exhibits may not be erected unless the total rental cost has
been received by SAE.
Termination or Interruption of Exhibition
In the event the site where the exhibition is to be held, in the
sole determination of SAE, becomes unfit for occupancy or is
substantially interfered with by reason of picketing, strike,
embargo, injunction, act of war, act of God, act of terrorism,
fire, emergency declared by any government agency, or by
virtue of any ordinance or law of any Municipal, State, or
Federal governmental agency or any act beyond the control of
SAE, this agreement may be terminated by SAE.
In the event of such termination, the exhibitor waives any and
all damages against SAE.
Liability and Indemnification
Neither SAE nor the management of the site shall be liable for
damage, loss or destruction of the exhibits by reason of fire,
theft, accident or other destructive causes, and exhibitors shall
rent exhibit space at their sole risk. Neither SAE nor the
management of the site nor any of their employees, agents, or
servants will be accountable or liable for accidents to
exhibitors, their employees, agents or servants. The exhibitor
shall be liable to SAE and/or the site for any damage done to
the building and/or the furniture and fixtures contained therein
which shall occur through acts or omissions of the exhibitor, its
employees, agents or servants.
The exhibitor hereby assumes the entire and full responsibility
and liability for and agrees to indemnify and hold harmless
SAE International, its officers, directors, members, staff and
other representatives from and against any and all claims,
damages, injury (including without limitation, death at any time
resulting there from), loss or expense (including without
limitation, all attorney fees and other expenses of any
arbitration or litigation) of any nature resulting from any injury
or damage to any person or property which occurs within the
exhibitor’s exhibit space or as the result of any act or omission
of the exhibitor, its employees, agents or servants.
7.
8.
9.
Restrictions
•
WITHOUT EXCEPTION, NO SELLING OR
ORDER-TAKING MAY OCCUR IN THE
EXHIBITION OR WITHIN OTHER CONVENTION
FACILITIES PROVIDED.
•
Recruitment activities on the exhibit show floor will
be limited to SAE Career Fairs and SAE careerrelated activities unless otherwise approved by SAE
Show Management in advance.
•
Booths must be staffed by technical specialists who
are qualified to discuss engineering details of the
development and products/applications of their
company. Competitive products/applications may
not be displayed, referenced, or otherwise employed
for comparative purposes.
•
Exhibitors must not schedule, foster, or conduct
outside activities that would take qualified attendees
from the exhibit during exhibit hours.
•
Exhibitors may not have any media outlets (radio,
television, etc.) broadcast from their booth or any
other conference area without the expressed written
consent of SAE International.
•
Any distribution of literature or samples must be
limited to the exhibitor’s booth, technology salon or
hospitality suite.
•
Sub-leasing or multiple company sharing of exhibit
space is subject to the following conditions:
(a) National Government, Trade
Associations and Manufacturers’
Representatives may contract for a
multiple company exhibit
(b) Minimum space allocation shall be 100
square fee per company represented.
(c) All co-tenants agree to be bound by the
terms and conditions of this contract.
Insurance
The exhibitor must, at own expense, obtain and maintain
Comprehensive General Liability insurance, on an occurrence
based policy, with a limit of not less than $1 million per
occurrence/$2 million aggregate combined single limit bodily
injury/property damage (including products and completed
operations coverage). Exhibitor shall provide SAE
International with one current Certificate of Insurance
reflecting evidence of coverage no less than 30 days in
advance of show date.
Interpretations and Amendments
SAE reserves the right to interpret these regulations as it
deems proper to ensure the success of the exhibition and to
further the educational purposes of SAE International. The
exhibits are intended to supplement the information
disseminated at the technical sessions.
SAE 2010 World Congress
April 12-15, 2010 ◘ Cobo Center ◘ Detroit, MI ◘ USA
I N N O V A T I O N / S O L U T I O N P R O F I L E R E Q U I R E M E N TS
Please submit a one- to three- page written profile* outlining your company’s innovative product, process, or solution
addressing the following data points in the format outlined below. Once received, a panel of automotive technology
experts will review the profiles for acceptance or rejection. SAE will notify you of the status of your application once the
review process is completed.
1. Name of the innovation/solution
2. Detailed description/definition of the innovation including:
a. What solutions does this innovative product/service provide
b. How is the product/service different from what is currently available
c.
What is the significance and importance of this innovation:
i. To your company
ii. To your customers
iii. To the industry
iv. To the environment
v. To consumers
3. How, if appropriate, did collaborative efforts play a role in the development of this innovation?
*Applicant agrees that submitted profiles may be used by SAE for promotional purposes in either print or electronic formats.
Format Requirements
• One- to three page document (10 point Arial font preferred)
• Outline format (as above)
• Double spaced
• Submit Papers Electronically to: [email protected] File name: congress10_companyname.doc
or Fax to: 724-776-3087
Questions: Contact Amanda Grech, 724-772-4078, [email protected] or Joanna Curtis, 724-772-4009, [email protected]
REVIEW PANEL - As of 09/10/09
•
BMW of North America, LLC., Manager Safety Engineering and ITS
•
Chrysler LLC, Director Engineering – Powertrain / Transmission and Driveline
•
Ford Motor Company, Chief Engineer, Powertrain Installations
•
General Motors Company, Director - Global Engine Advanced Engineering
•
Honda R & D Americas, Inc., Chief Engineer / Manager
•
Nissan, Director of Technology Planning
•
Toyota, Toyota Technical Executives
•
Automotive Engineering International, Editorial Director
•
CSM Worldwide, Vice President, Global Powertrain Forecasts
•
Automotive Technical Analyst, TBD