VIVID SYDNEY 2016
LIGHT
V I V I D SY D N EY 20 1 6 E X P R ESS I O N O F I N T E R EST — L I G H T
S U P P LY O F D E S I G N , L I G H T I N G E Q U I P M E N T, P R O J E C T I O N E Q U I P M E N T
F O R S Y D N E Y I C O N I C L A N D M A R K S , C B D B U I L D I N G S A N D H E R I TA G E
FA Ç A D E S . D E S I G N A N D M A N U FA C T U R E O F L I G H T I N G S C U L P T U R E S
A N D I N S TA L L AT I O N S .
C R E AT I V I T Y C H A N G ES E V E RY T H I N G
THE GENTLE LIGHT
OF CREATIVITY
Humanity has always been drawn from the
Darkness to the Light. Ideas didn’t come to
our ancestors as they were chasing their
prey across the tundra: only later, as they
gathered round the campfire, clustered
around the light, did they begin to tell
stories, sing songs, make music – and come
up with ideas that would change the world.
Light and creativity have always been closely
associated, and Vivid Sydney is when creativity
shines on Sydney, showcasing a free, diverse,
tolerant, democratic, accessible, beautiful
and creative city in Winter.
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C R E AT I V I T Y C H A N G ES E V E RY T H I N G
VIVID SYDNEY WILL TAKE PLACE
OVER 18 DAYS FROM 27 MAY TO
13 JUNE IN 2016
Destination NSW, the State Government’s
tourism and major events agency, is the
owner, manager and promoter of Vivid Sydney.
Vivid Sydney is a unique annual event of
light, music and ideas, featuring an outdoor
‘gallery’ of extraordinary lighting sculptures,
a cutting-edge contemporary music program,
some of the world’s most important creative
industry forums and, of course, the spectacular
illumination of the Sydney Opera House sails
and other city icons.
It positions Sydney as the creative hub of
Australia and the Asia-Pacific region, and
delivers both innovative live entertainment
and creative inspiration on a grand scale.
Global brands are now partnering with the
event to leverage its success.
An event which delights and entertains a
diverse, mass consumer audience, Vivid Sydney
is where art, technology and commerce intersect.
It is a summit, forum and playground for the
Creative Industries — a time to celebrate, collaborate,
experiment, conduct business and exchange ideas.
For 18 days, audiences come to enjoy
Sydney’s mild winter weather and engage
with a truly spectacular event. In 2015 the
event expanded further into the city and into
the suburbs, including Chatswood, Central
Park, Pyrmont and the University of Sydney.
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More than 1.7 million people attended Vivid
Sydney 2015, making it Australia’s largest
festival event, and the largest event of its
kind in the world.
Vivid Sydney was named Australian Event
of the Year in 2013, Australia’s Best Tourism
Event in 2014 and won a Helpmann Award for
Best Special Event in 2014.
Vivid Sydney comprises three programs:
Vivid Light transforms large parts of
Sydney’s urban environment with light
sculptures and grand-scale projections on
iconic buildings and structures.
Vivid Music offers an extensive program
of performance, cross-genre musical
collaborations and the best in contemporary
and experimental music at venues throughout
the city.
Vivid Ideas aims to generate a rich and
diverse flow of ideas and creative discussion
to support the development of Sydney’s
creative sector.
C R E AT I V I T Y C H A N G ES E V E RY T H I N G
VIVID LIGHT 2016
This Expression of Interest outlines opportunities
for artists, designers, creative industry
practitioners, equipment suppliers, business
and educational institutions to participate
in Vivid Light 2016.
Lighting artists, designers and manufacturers
from around Australia and the world illuminate,
interpret and transform Sydney’s urban spaces
for 18 nights through their creative vision.
Industry leaders, creative companies, artists
and students collaborate to provide groundbreaking, sustainable light creations around
the Sydney Opera House, The Rocks, Circular
Quay, Walsh Bay, Darling Harbour, Sydney
Harbour, the Central Business District and
other creative precincts.
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V I V I D L I G H T 20 1 6 E X P R ESS I O N O F I N T E R EST
The Vivid Light Program in 2015 included:
• Spectacular 3D-mapped projections on
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the Sydney Opera House
Massive 3D projections on many
of Sydney’s iconic buildings
An outdoor ‘art gallery’ of cuttingedge light installations stretching from
Bennelong Point, through the historic
Rocks district to Walsh Bay
Giant lights and lasers on a number of
Sydney’s skyscrapers
Spectacular dancing fountains, waterscreens and lasers in Darling Harbour
Harbour Lights: a fleet of ferries and
other commercial vessels in sat-navcontrolled garlands of glittering lights
Spontaneous illumination of city
buildings by owners and tenants.
Vivid Light enables Sydney to become a
showcase for the latest lighting technology
and immersive experiences, with an outdoor
gallery of light-design excellence. It is
one of the world’s most unique consumer
and business events, and offers creators,
light artists and manufacturers a unique
opportunity to highlight new products and
leverage Sydney’s global brand.
Light artists, lighting and projection designers,
lighting companies and manufacturers, architects,
students, creative content companies and
creative practitioners from around the world
are invited to submit innovative lighting
and projection designs and installations for
inclusion in Vivid Light 2016.
V I V I D L I G H T 20 1 6 E X P R ESS I O N O F I N T E R EST
SUBMIT A SINGLE ENTRY OR MULTIPLE
ENTRIES ACROSS MULTIPLE CATEGORIES; OR
MULTIPLE ENTRIES UNDER ONE CATEGORY
Expressions of Interest to participate in Vivid Light 2016 close Midnight AEST,
23 September 2015.
ENTRY CATEGORIES
Projection Icons
Building Illuminati
Heritage Façades
ight Sculptures
L
& Installations
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HOW TO SUBMIT
AN ENTRY
For Projection Icon, Building Illuminati and
Heritage Façade categories:
1. Select an entry category
2. Select building/s
3. Choose a lighting or projection execution,
or a combination of both
4. Provide relevant materials as required
for the Expression of Interest.
For Light Sculptures & Installations,
provide relevant materials required for
the Expression of Interest associated
with the category.
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P R O J ECT I O N I CO N S
Vivid Sydney’s ‘Projection Icon’ installations
are justly renowned and take place on a
variety of building façades, ranging from
the austere sandstone of the Museum of
Contemporary Art to the colonial charm
of historic Cadman’s Cottage.
There are four icon sites available:
• CUSTOMS HOUSE
SYDNEY OPERA HOUSE
Please note that this EOI does not cover the
projection/illumination of the Sydney Opera
House Sails. Please do not enter applications
for projections or illuminations on the Sydney
Opera House.
• CADMAN’S COTTAGE
• ASN CO. FAÇADE
• 0RIGINAL FAÇADE OF THE MUSEUM OF CONTEMPORARY ART
AUSTRALIA
All locations noted in this document are subject to change pending Light Rail and
construction works throughout the city in 2016. Additionally, please note that Vivid
Sydney may choose to select an alternative site for an installation/projection to the
one proposed as part of the EOI process for creative, risk, safety, crowd management,
development consent/landowner approval reasons.
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P R O J ECT I O N I CO N S
CUSTOMS HOUSE, 31 ALFRED
STREET, CIRCULAR QUAY
EXPRESSION OF
INTEREST FOR THE
SUPPLY OF:
• Design content, and/or
projection equipment
Creative Considerations
Cutting-edge, animated projection design set
to music soundtrack. Interactive component
optional.
Customs House is a City of Sydney property.
You may wish to consider the City of Sydney’s
2030 Vision Sustainable Sydney when
developing your creative for this location.
However, this is not compulsory.
Further detail on Sustainable Sydney is
available here: cityofsydney.nsw.gov.au/
vision/sustainable-sydney-2030
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Expression of Interest
Requirements
1. Design content synopsis and three
sample designs
2. Projection equipment specifications
3. Individual or company credentials
and design por tfolio
4. Design fee or projection fee or
5. Design and projection fee combined
but itemised
6. Completed Expression of Interest
Application.
P R O J ECT I O N I CO N S
CADMAN’S COTTAGE, 110 GEORGE STREET,
THE ROCKS
EXPRESSION OF
INTEREST FOR THE
SUPPLY OF:
• Design content, and/or
projection equipment or
• Lighting treatment
(see page 25)
Creative Considerations
Cutting-edge, animated projection design set
to music soundtrack. Interactive component
optional.
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Expression of Interest
Requirements
1. Design content synopsis and three
sample designs
2. Projection equipment specifications
3. Individual or company credentials
and design por tfolio
4. Design fee or projection fee or
5. Design and projection fee combined
but itemised
6. Completed Expression of Interest
Application.
P R O J ECT I O N I CO N S
ASN CO. FAÇADE, QUAY WEST
ROAD, THE ROCKS
EXPRESSION OF
INTEREST FOR THE
SUPPLY OF:
• Design content, and/or
projection equipment or
• Lighting treatment
(see page 23)
Creative Considerations
Cutting-edge, animated projection design set
to music soundtrack. Interactive component
optional.
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Expression of Interest
Requirements
1. Design content synopsis and three
sample designs
2. Projection equipment specifications
3. Individual or company credentials and
design portfolio
4. Design fee or projection fee or
5. Design and projection fee combined
but itemised
6. Completed Expression of Interest
Application.
P R O J ECT I O N I CO N S
ORIGINAL FAÇADE OF THE MUSEUM
OF CONTEMPORARY ART AUSTRALIA
140 GEORGE STREET, THE ROCKS
EXPRESSION OF
INTEREST FOR THE
SUPPLY OF:
• Design content, and/or
projection equipment
Creative Considerations
Cutting-edge, animated projection design set
to music soundtrack, and based on the work
of – and developed in collaboration with – an
artist in the MCA Collection.
The giant video-mapped projections on the
Original Façade are an integral part of Vivid
Sydney, and are unique in that they are a close
collaboration between an artist in the MCA
Collection and an experienced projection
artist/s or a creative content group. For 2016,
the MCA Collection Artist is yet to be confirmed,
but examples of MCA Collection Artists’ work
can be found at mca.com.au/collection/all
It will aid the success of your submission if
you show examples of how you might work
with an MCA Collection Artist.
The artist will be confirmed shortly and an
EDM will be sent to all who have registered
their interest in the Expression of Interest
process informing them of the selected artist.
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Note: Please do not contact any MCA Collection Artist in
the process of developing your submission.
Expression of Interest
Requirements
1. Design content synopsis and three
sample designs
2. Projection equipment specifications
3. Individual or company credentials and
design por tfolio
4. Design fee or projection fee or
5. Design and projection fee combined but
itemised
6. Completed Expression of Interest
Application.
B U I L D I N G I L LU M I N AT I
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The 17 Building Illuminati available:
These skyscrapers and architectural landmarks flank Sydney’s Circular Quay, providing a postcard backdrop to showcase design excellence and the
latest in lighting, laser or projection technology (or a combination of two or all of these technologies).
Take the opportunity to showcase your lighting and design capabilities to clients, touring artists, theatrical producers, urban planners,
architects and the general public.
01. BENNELONG APARTMENTS
02. 71 MACQUARIE STREET
03. AMP SYDNEY COVE
04. AMP CENTRE TOWER
05. 9-13 YOUNG STREET
06.CIRCULAR QUAY RAILWAY
STATION NORTHERN FAÇADE
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07. DEXUS
08. 1 O’CONNELL STREET
09. GATEWAY BUILDING
10. MARRIOTT HOTEL
11. GOLD FIELDS HOUSE
12. ST. GEORGE
13. GROSVENOR PLACE
14.FOUR SEASONS HOTEL
15. ASN CO. BUILDING TOWER
16. QUAY WEST
17. SHANGRI-LA HOTEL
B U I L D I N G I L LU M I N AT I
01. BENNELONG APARTMENTS
02. 71 MACQUARIE STREET
03. AMP – SYDNEY COVE
Bennelong Apartments
71 – 79 Macquarie Street
33 Alfred Street
Surface Potential for
Illumination
Strengths
Weaknesses
Surface Potential for
Illumination
Strengths
Weaknesses
Surface Upper façade facing west
Moderate
Large areas of flat surface
P ublic area / Power supply /
B uilding consent and access time restrictions
Overall DifficultyModerate
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S tructural pillars on Quay side façade
Moderate
Illuminable surface is a glossy
light grey
P ublic area / Power supply /
Dimensional constraints of pillars
Overall DifficultyEasy
Potential for Illumination Strengths
Q uay side primary façade
Young St side façades
High
O verall light colour / Young St
façade uniform and uninterrupted
Weaknesses P ublic area / Power supply /
Young St mounting positions
Overall DifficultyEasy
B U I L D I N G I L LU M I N AT I
04. AMP CENTRE TOWER
05. 9-13 YOUNG STREET
06. CIRCULAR QUAY RAILWAY
STATION NORTHERN FAÇADE
50 Bridge Street
9-13 Young Street
Alfred Street
Surface Surface Surface Potential for
Illumination
Strengths
Potential for Illumination Strengths
xternal pillars on north and west
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fa ç ades
Moderate
S cale: will give impressive result if
well executed
Weaknesses M ounting position of equipment / Tall and narrow architectural features / Power supply
Overall DifficultyModerate
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Potential for Illumination Strengths
uay side façade sighted above
Q
Customs House
High for gobo light or projection
L arge regular shape / Uniform surface /
Light in colour / Will provide solid
focal point for city light lightscape
Weaknesses A ccess to roof of Customs House /
Power supply
Overall DifficultyModerate
Entirety of quay side fa ç ade
High
arge scale / Unique horizontal shape /
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Light in colour / Will provide solid
focal point for city lightscape
Weaknesses Public area / Power supply / Access
Overall DifficultyModerate
B U I L D I N G I L LU M I N AT I
07. DEXUS
1 Bligh Street
Surface Potential for
Illumination
Strengths
Weaknesses
None
Minimal
—
A ll glass façade / No surface on
Quay side façade that would receive
light projected onto it
Overall DifficultyHard
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08. 1 O’CONNELL STREET
09. GATEWAY BUILDING
1 O’Connell Street
1 Macquarie Place
Surface Potential for
Illumination
Strengths
Weaknesses
Stone segments of fa ç ade
Moderate
Potentially large surface
Frequency / interruption of windows /
Moderate colour of façade / Mounting position, public place / Power supply / Access / Building owner approval
Overall DifficultyModerate
Surface Potential for
Illumination
Strengths
Vertical Blade / Rooftop fascia
Moderate
arge scale yields potentially large
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impact / Contrast of lightable
surface compared to the rest of the structure
Weaknesses P hysical constraints of illuminating /
Vertical Blade / Access both to
rooftop and balconies / Power supply
Overall DifficultyHard
B U I L D I N G I L LU M I N AT I
10. MARRIOTT HOTEL
11. GOLD FIELDS HOUSE
30 Pitt Street
1 Alfred Street
Surface Potential for Illumination Strengths
orth west (Pitt St) façade
N
Eastern (Loftus St) façade
Excellent
L arge / Flat surface / White sheen
finish / Low frequency of windows
Weaknesses A ccess / Power supply / Impact on guests
Overall DifficultyModerate
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Surface Potential for Illumination Strengths
12. ST GEORGE
182 George Street
orizontal painted concrete H
segments of northern façade
High (on painted surfaces)
M oderately favourable spread of
windows / Linear arrangement of
concrete sections / Light tone
Weaknesses A ccess / Power supply / Foliage at street level
Overall DifficultyHard
Surface Potential for Illumination Strengths
C oncrete segments (majority)
of northern façade
Moderate - high
M ostly concrete façade /
Light tone to illuminate
Weaknesses M ounting position TBC / Access / Building owner approval / Power supply
Overall DifficultyModerate
B U I L D I N G I L LU M I N AT I
13. GROSVENOR PLACE
14. FOUR SEASONS HOTEL
15. ASN CO. BUILDING TOWER
225 George Street
199 George Street
1 Hickson Road
Surface Potential for
Illumination
Strengths
Entirety of quay side fa ç ade
High
L arge scale / Light in colour /
Will provide solid focal point for city
lightscape
Weaknesses Public area / Power supply / Access
Overall DifficultyModerate
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Surface Potential for
Illumination
Strengths
Northern and eastern fa ç ades
Moderate - high
L arge façade / Relatively small
windows / Triangular nature allows
views of pebble-crete illuminated
surface only
Weaknesses A ccess / Brown colour of fa ç ade /
Power supply
Overall DifficultyModerate/Easy
Surface Potential for
Illumination
Strengths
Façade below hipped gable
High
lassic architectural features yield
C
interesting output
Weaknesses A ccess / Dark colour of sections /
Power supply
Overall DifficultyEasy
B U I L D I N G I L LU M I N AT I
16. QUAY WEST
17. SHANGRI-LA HOTEL
98 Gloucester Street
176 Cumberland Street
Surface Potential for
Illumination
Strengths
Quay side fa ç ade
Moderate
D iversity of architectural features
compared to modern skyscrapers
Weaknesses B rown brickwork of façade /
Frequency of windows
Overall DifficultyModerate
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Surface Potential for
Illumination
Strengths
Weaknesses
Quay side façade
Moderate - low
Large size / Uniformity of surface
Frequency of windows / Grey colour /
Impact on guests
Overall DifficultyModerate
H E R I TAG E FA Ç A D ES
HERITAGE FAÇADES
Throughout The Rocks heritage precinct, Sydney boasts many of Australia’s earliest settlement
buildings. These small masterpieces of craftsmanship offer the finest capacity to showcase the
latest urban lighting technology or imaginative use of projection.
The 15 façades available:
02. 75 GEORGE STREET
09.LE PAIN QUOTIDIEN
(OLD POLICE STATION)
127 GEORGE STREET
03.BUSHELLS BUILDING
88 GEORGE STREET
10.ORIENT HOTEL
89 GEORGE STREET
04. THE ARGYLE
18 ARGYLE STREET
11. 102 GEORGE STREET
01. 71 GEORGE STREET
05. ASN CO. FAÇADE
QUAY WEST ROAD
06. ZIA PINA PIZZERIA
93 GEORGE STREET
07. J
ULIAN ASHTON ART SCHOOL
117 GEORGE STREET
08. KATHMANDU
105 GEORGE STREET
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12. R
USSELL HOTEL
143 GEORGE STREET
13. T
HE ARGYLE CUT
ARGYLE STREET
14. C ADMANS COTTAGE
15. T
HE ROCKS POLICE STATION
132 GEORGE STREET
H E R I TAG E FA Ç A D ES
71 GEORGE STREET
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75 GEORGE STREET
BUSHELLS BUILDING
88 GEORGE STREET
THE ARGYLE
18 ARGYLE STREET
H E R I TAG E FA Ç A D ES
ASN CO. FAÇADE
QUAY WEST ROAD
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ZIA PINA PIZZERIA
93 GEORGE STREET
JULIAN ASHTON
117 GEORGE STREET
KATHMANDU
105 GEORGE STREET
H E R I TAG E FA Ç A D ES
LE PAIN QUOTIDIEN
(OLD POLICE STATION)
127 GEORGE STREET
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ORIENT HOTEL
89 GEORGE STREET
102 GEORGE STREET
RUSSELL HOTEL
143 GEORGE STREET
H E R I TAG E FA Ç A D ES
THE ARGYLE CUT
ARGYLE STREET
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CADMANS COTTAGE
110 GEORGE STREET
THE ROCKS POLICE STATION
132 GEORGE STREET
L I G H T S C U L P T U R ES & I N STA L L AT I O N S
For Vivid Light 2016, more than forty sculptures
and installations will be selected to create
the Vivid Sydney Light Walk, stretching from
the Sydney Opera House through Circular
Quay, The Rocks, Campbell’s Cove and
through to Walsh Bay.
Vivid Sydney Light Walk sculpture and installation
designs should engage the public, creative
practitioners and the Creative Industries.
They should showcase artistry, technology,
sustainability, accessibility and innovative
thinking.
Vivid Sydney light sculptures and installations
can be highly interactive, simply beautiful –
or both. They can be free-standing, aerial,
fixed or mobile, but please remember they
will be viewed by more than a million people,
often thousands at a time. Please consider
questions of scale and the possibility of
placing your installation on a plinth so that
people can see it.
Also bear in mind that installations will be
out in potentially harsh weather for at least
18 nights, so ensure that your design is
sufficiently waterproof, can withstand high
winds and will not be damaged by continuous
exposure to direct sunlight.
Whether you are a corporation or an
individual, this is your opportunity to
showcase your skills, your company,
your staff and your imagination.
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N OT ES
NO LIVE PERFORMANCE
Live performance or performers must not
form part of Vivid Sydney Light Walk sculptures or installations. Live performance in this
context will contravene the operational health
and safety requirements of the Vivid Light
Walk and will not be considered.
Accessibility
Destination NSW is committed to keeping Vivid
Sydney as accessible as possible to everyone.
Depending on the kind of installation you
are proposing you might want to build
accessible features into your design. You
may wish to consider designing features to
provide sensory, tactile, auditory or visual
interactivity options to event-goers.
Sustainability
Showcasing sustainable innovation
and building sustainability into each
stage of your installation’s design,
construction, transportation, operation
and decommissioning, is aligned with Vivid
Sydney’s brand and values.
Durability
Installations designed for Vivid Sydney must
be weather-proof, and able to last for the full
duration of the event with minimal upkeep.
If your installation is interactive, ensure the
interactive elements are sufficiently robust.
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Location Selection
You may propose locations as part of
your submission if you wish. However,
installations proposed may be relocated to
different areas of the Light Walk or to other
precincts outside of the Light Walk area
during the development of the event for
creative, safety, risk and crowd management
reasons. Additionally, the Vivid Sydney team
reserves the right to adjust or relocate an
installation’s positioning during the event
for operational reasons. Destination NSW
will provide financial assistance to meet
any reasonable costs incurred in such
circumstances.
The usage of all locations is subject to
approval by Vivid Sydney, landowners,
regulatory bodies and other stakeholders.
Please do not approach building or land
owners directly.
NOISE
Please be aware that sound restrictions are in
place which may affect your design (i.e. decibel
limits) at different times during the event.
L I G H T S CU L PT U R ES & I N STA L L AT I O N S LO CAT I O N M A P
Note: The geographical extent of Vivid Sydney 2016, and therefore the locations for installations is subject to change.
Installations may be relocated to alternative locations/sites at the discretion of the Vivid Sydney team for creative, safety, risk and crowd management reasons.
V I V I D L I G H T 20 1 6 I M P O RTA N T I N FO R M AT I O N
EXPRESSIONS OF INTEREST CLOSE AT MIDNIGHT
AUSTRALIAN EASTERN STANDARD TIME
23 SEPTEMBER 2015
You must complete the Vivid Light 2016
Expression of Interest Application and attach
relevant documentation and/or electronic
files in required formats.
SELECTION PROCESS
Expressions of Interest are assessed on the
following criteria:
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rtistic merit
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Innovation
Uniqueness
Accessibility
Interactivity
Entertainment value
Innovative/creative use of technology
Sustainability techniques and
environmental impact
• Cost effectiveness
• Capacity to deliver within fee/cost
• Delivery method.
SELECTION REVIEW
Applications will be assessed and shortlisted
for inclusion in Vivid Light by an expert
panel. The panel for 2016 includes:
• CEO, Destination NSW
• Director, Event Development, Destination
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NSW
Creative Director, Vivid Sydney
Curator, Vivid Light
Project Director, Vivid Sydney
Other relevant persons.
The decisions of the panel are final and no
discussion will be entered into. No feedback
will be given to unsuccessful applicants.
Applications will be assessed from 24
September to 15 October 2015.
Shortlisted applicants will be notified by
15 October. A representative of the selection
panel will meet with all shortlisted applicants
from 19 October to 27 October. For applicants
unable to attend in Sydney, telephone or
Skype meetings will occur.
Please note: Light Sculptures and Installations must be continuously operating and open to the public
from 6pm to 12am for 18 nights as well as some nights before Vivid Sydney for media filming.
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V I V I D L I G H T 20 1 6 I M P O RTA N T I N FO R M AT I O N
KEY DATES
2015
23 SeptemberEOI applications close
15 October Applicants notified of shortlisting selection
19-27 October Shortlist interviews
5 November Applicants notified of inclusion
17 DecemberReturnable documents due
(high quality renders and content profromas)
2016
23 May Bump-in and testing
26 May Media preview (TBC)
27 May Vivid Sydney commences
13 June Vivid Sydney concludes
13–15 June Bump out
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V I V I D L I G H T 20 1 6 I M P O RTA N T I N FO R M AT I O N
ARTIST AGREEMENT
Successful applicants are required to enter into an Artist Agreement with Destination NSW or
its nominated third party contractor. The Artist agreement will include, but is not limited to:
INTELLECTUAL PROPERTY
The artist will own all intellectual property,
which will be subject to the following conditions:
• T he design/work will be first exhibited at
Vivid Sydney, and will have been designed
and created exclusively for the event.
Exceptions will be made for works of
particular excellence
• If the design/work is to be exhibited at
another event or festival, the artist will
ensure the event/festival acknowledges
the design/work was originally
commissioned for Vivid Sydney by
Destination NSW.
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PUBLIC COMMUNICATIONS
An applicant must not engage in any public
communications or publicity related to Vivid
Sydney or their installation, regardless
of their application outcome, without the
prior written consent of Vivid Sydney and
Destination NSW.
OPERATIONS
All applicants are responsible for the
following:
1. Safety of installation
2. Obligation to ‘make good’ any
installation faults
3. A biding by any directions given by
Destination NSW or its nominated
third par ty with regard to safety.
V I V I D L I G H T 20 1 6 I M P O RTA N T I N FO R M AT I O N
MARKETING & PUBLIC RELATIONS
The Artist is required to provide the following
content:
a. ARTIST/S INSTALLATION BIOGRAPHY:
300 words or less full bio on each ar tist
including recent works, awards and where
they are from
b. ARTWORK INSTALLATION DESCRIPTION:
300 words
c. High-res render of the installation
(please note, once we have the location
finalised we will also require a render of
the installation in location)
d. H igh-res photo of all artists involved in
the installation.
Such above information will be used by
Destination NSW, Vivid Sydney sponsors,
Vivid Sydney contractors and Destination
NSW tourism third parties for marketing
and promotional use. Use is given on the
following basis — royalty-free, for use
worldwide, free of charge, in any media
and in perpetuity. Such uses may include
books and films in which revenue may
be derived.
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You also give via this agreement the right
for Destination NSW, Vivid Sydney sponsors,
Vivid Sydney contractors and Destination
NSW tourism third parties to edit the
biographies, descriptions, renders and photos
without further approval for marketing and
promotional use on the following basis
— royalty-free, for use worldwide, free of
charge, in any media and in perpetuity. Such
uses may include books and films in which
revenue may be derived by Destination NSW.
The Artist acknowledges and agrees to allow
Destination NSW, Vivid Sydney sponsors,
Vivid Sydney contractors, media, commercial
photography and film companies, and
Destination NSW tourism third parties to film
and photograph the Program Participant’s
use of the Licensed Area including the
Project Proposal and installation as well the
Artist (use of likeness and image). This is on
a free of charge, royalty free, in any media
and in perpetuity basis without the need for
credit and future approval. Such uses may
include books and films in which revenue may
be derived.
V I V I D L I G H T 20 1 6 I M P O RTA N T I N FO R M AT I O N
Such video and images will be used by
Destination NSW, Vivid Sydney sponsors,
Vivid Sydney contractors and Destination
NSW tourism third parties for marketing
and promotional use on the following basis
— royalty-free, for use worldwide, free of
charge, in any media and in perpetuity. Such
uses may include books and films in which
revenue will be derived solely by Destination NSW.
You also give via this agreement the right
for Destination NSW and Vivid Sydney
contractors to edit the information and
photos without further approval for
marketing and promotional use on the
following basis — royalty-free, for use
worldwide, free of charge, in any media and
in perpetuity. Such uses may include books
and films in which revenue may be derived
by Destination NSW.
PROMOTION & PUBLICITY
The Artist must act in good faith and upon
reasonable notice with respect to any
promotion and publicity that Destination
NSW or its PR/Media Agencies undertakes in
connection with the Project Proposal as part
of Vivid Sydney 2016 free of charge.
The Artist must not release or promote their
involvement in Vivid Light Walk program
until the Official Media Launch managed by
Destination NSW is complete (approximately
March/April 2016).
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Vivid Light participants are welcome to
make suggestions about potential media
opportunities but under no circumstance is
the Artist to initiate and pursue this directly.
No publicity/promotion can be organised
by the Vivid Light participant. All publicity,
promotion, media must be driven through
Destination NSW or its PR/Media Agencies.
The Artist must comply with Destination
NSW’s or their nominated third party’s
reasonable directions with respect to
placement of any signs in the Light Walk Area
bearing Destination NSW, Vivid Sydney, Vivid
Sydney sponsors or Vivid Sydney contractors
and information about Vivid Sydney.
V I V I D L I G H T 20 1 6 I M P O RTA N T I N FO R M AT I O N
INVESTMENT/
SPONSORSHIP
• For Projection Icons, Heritage
Façades and Building Illuminati
In order to assist in meeting the costs of
achieving the activation proposed in an
Expression of Interest for Projection Icons,
Heritage Façades and Building Illuminati
(design costs and/or projection costs)
Destination NSW will consider one of the
following options:
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1. Lodge an Expression of Interest with
Destination NSW which has been fully
sponsored by yourself or a third par ty.
If awarded, Destination NSW will provide
a marketing benefits package to you and
your third par ty par tner
2. Lodge an Expression of Interest with
Destination NSW which has been
par t-sponsored by yourself or a third
par ty. If awarded, Destination NSW will
provide a marketing benefits package
to you and your third par ty par tner
3. L odge an Expression of Interest with
Destination NSW which has been par tsponsored by yourself or a third par ty
and in addition requests investment
from Destination NSW to make up any
shor tfall. If awarded, Destination NSW
will provide a marketing benefits package
to you and your third par ty par tner
4. L odge an Expression of Interest with
Destination NSW which requests full
investment from Destination NSW. If
awarded, Destination NSW will reserve
the right to seek third par ty sponsorship
and assign rights and benefits to the
sponsor in regards to your installation/
activation in consultation with you.
V I V I D L I G H T 20 1 6 I M P O RTA N T I N FO R M AT I O N
INVESTMENT/
SPONSORSHIP
• For Light Sculptures
and Installations
In order to assist in meeting the costs of
achieving the activation proposed in an
Expression of Interest for Sculptures and
Installations, Destination NSW will consider
one of the following:
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1. Lodge an Expression of Interest with
Destination NSW which has been fully
sponsored by yourself or a third par ty.
If awarded, Destination NSW will provide
a marketing benefits package to you and
your third par ty par tner
2. Lodge an Expression of Interest with
Destination NSW which has been
par t-sponsored by yourself or a third
par ty. If awarded, Destination NSW will
provide a marketing benefits package
to you and your third par ty par tner
3. Lodge an Expression of Interest with
Destination NSW which has been par tsponsored by yourself or a third par ty
and in addition requests investment from
Destination NSW to make up any shor tfall
up to AUD$10,000. If awarded, Destination
NSW will provide a marketing benefits
package to you and your third party partner
4. L odge an Expression of Interest with
Destination NSW which requests full
investment from Destination NSW. If
awarded, Destination NSW will reserve
the right to seek third par ty sponsorship
and assign rights and benefits to the
sponsor in regards to your installation/
activation in consultation with you.
V I V I D L I G H T 20 1 6 I M P O RTA N T I N FO R M AT I O N
THIRD PARTY
SPONSORSHIP
A Vivid Light Walk Contributor is an organisation
or entity that provides assistance (cash and/or valuein-kind) to artists in support of their expression of
interest and realisation of their artwork (if successful).
Artists are responsible for engaging and managing
Contributors directly to support an installation as
required. However, artists must first provide details
of potential Contributors as part of this Expression
of Interest for review and approval by Destination
NSW. Destination NSW notes the Contributor restrictions
outlined on the next page which must be taken into
account before submitting your application.
If your Contributor sponsorship is approved, Vivid
Sydney will acknowledge the involvement of Vivid
Light Walk Contributors with the following rights
and benefits:
Light Boxes
• E ach Light installation is accompanied by
a lightbox that also acts as a Wayfinder.
Destination NSW provides these Wayfinders
and covers installation, operation and removal.
The Wayfinders provide information about
the specific installation, the route of the
Light Walk, and general information on
Vivid Sydney
• The Vivid Light Walk Contributors logos are included
on the Wayfinder relevant to the installation they
are supporting, to recognise their contribution. In
2015, up to 1.7 million people attended Vivid Sydney
and were exposed to the Wayfinders.
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V I V I D L I G H T 20 1 6 I M P O RTA N T I N FO R M AT I O N
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Vivid Sydney Website
In 2015, the Vivid Sydney website was
accessed by over 2 million visitors and the
Vivid Sydney app was downloaded by over
77,000 people.
Contributors Function
at the Vivid Ideas Exchange
The Vivid Ideas Exchange at the Museum of
Contemporary Art Australia, is held for the
duration of Vivid Sydney 2016.
The Vivid Light Walk Contributor logo will
feature on a relevant and dedicated Installation
page on vividsydney.com pertaining to the
artworks specifically sponsored by the Vivid
Light Walk Contributor.
Invitations will be provided for an exclusive
industry-specific evening featuring keynote
speeches, forums and a networking function
with leading lighting industry artists and experts.
All Vivid Sydney Light Walk Contributors will
be invited to this event for networking and
industry engagement.
V I V I D L I G H T 20 1 6 I M P O RTA N T I N FO R M AT I O N
Contributor Restrictions
The Vivid Light Walk Contributor category
does not permit the Vivid Light Walk
Contributor to:
a. U
ndertake general marketing and
promotion of their involvement as par t
of the whole Vivid Sydney 2016, except
directly in relation to the approved
installations that are being made
b. Undertake any unapproved messaging,
including social media and PR activities,
or issue any media releases relating
to Vivid Sydney 2016, except in direct
reference to the approved installation,
subject to prior review and approval by
the Destination NSW Communications Team
c. Hold rights and benefits as described
in this document if the proposed
Contributor is associated directly with
the following quarantined categories:
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•
•
•
•
•
•
•
•
•
•
•
•
•
•
elecommunications
T
B anking
E lectricity retailers and suppliers
C oal seam gas suppliers
S ocial media organisations
P ublishers and media organisations
A utomotive
O nline travel booking services, airline or
accommodation
C omputer chip processors (either for
laptops or tablets)
P hotography and Photography equipment,
both professional and amateur
H uman resources
D estination Marketing Organisations
including Regional Tourism Organisations
and third par ty tourism websites
S tate Tourism Organisations
C ause-related marketing organisations.
V I V I D L I G H T 20 1 6 I M P O RTA N T I N FO R M AT I O N
d. Hold rights and benefits as described
in this document if the Contributor is
associated (either directly or closely
linked) with the following categories
which are not considered G-rated and/or
family-friendly:
•
•
•
•
dult/sexual products and services
A
G aming and gambling activities
Tobacco
C leaning, hygiene and personal care
products
• A lcohol products
• W eapons.
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The submission should not be political,
culturally insensitive or considered by
Destination NSW as having the potential
to be offensive.
Vivid Sydney reserves the right to review all
proposed Vivid Light Contributors and approve
them at its discretion.
Generally, a Light Walk Contributor will not
be approved if associated (either directly
or closely linked) with any organisational
alignment which has the potential to bring
the NSW Government, Destination NSW
and/or Vivid Sydney into disrepute, or
is not officially regulated or licenced.
V I V I D L I G H T 20 1 6 I M P O RTA N T I N FO R M AT I O N
JOINT COMMITMENT
To ensure a world-class event for Vivid
Sydney we ask you to consider, agree and
deliver on the following requirements.
For the supply of design elements only,
you will:
• Work collaboratively with Vivid Sydney
Curators, Producers and Technicians
and nominated third parties. For the
projection design on the original façade
of the Museum of Contemporary Art
Australia you will work collaboratively
with a nominated artist from the MCA
Collection for the purpose of delivering a
joint design.
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V I V I D L I G H T 20 1 6 I M P O RTA N T I N FO R M AT I O N
For the supply of lighting and/or projection equipment only, you will:
• Obtain an Engineering Certificate for
•
•
•
•
•
•
*
41
• Provide immediate maintenance to
•
•
•
•
•
equipment in the event of failure
Provide AUD$20 million Public Liability
insurance and Workers Compensation
Insurance
Provide Risk Management and Safety Plans
Provide all necessary permits, building
owner and land owner approvals and their
associated fees
P rovide insurance for your entry whilst
located on the footprint * (available to
entries in the Light Sculpture and Installation
category only)
P rovide you and/or your company Public
Liability insurance coverage while
operating within the event footprint at
your entry only ** (available to entries
in the Light Sculpture and Installation
category only).
Please note: We are unable to consider any insurance claims due to a fault with the selected entry.
Any third party individual or company assisting you will require Public Liability Insurance to work on site.
**
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your equipment or sundry infrastructure
at your cost (this must include certificates
of compliance for the design and
installation of the equipment postinstall)
Ensure all elements of the installation
are WHS compliant to Australian and New
South Wales standards
Provide infrastructure
Provide professional quality CAD Plans
(in .dwg and .pdf formats)
Supply operational staff to maintain the
equipment for the duration of the event
(as required)
Supply power specifications,
requirements and cabling
R eport real power data (watts)
V I V I D L I G H T 20 1 6 I M P O RTA N T I N FO R M AT I O N
HOW TO APPLY:
QUERIES:
Please complete the application form and
submit with all associated documentation to:
[email protected]
Should you have any questions, please
contact us using the below details:
If electronic file sizes are greater than
15MB (including images) please upload your
document to Hightail (hightail.com) and
provide the file download link in your email
submission.
Telephone: +61 2 9931 1111
Email: [email protected]
To see more examples of previous work from
Vivid Light please go to vividsydney.com
Please note: Any materials supplied in hard copy form will not be returned.
Presented by
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