Coffee Statistics
Report 2015
Introduction
The main goal of this report is to present the scope and scale of the UTZ coffee
program in 2015. The statistics report is written in order to inform our
stakeholders and is part of our commitment to transparency.
The statistics report focuses on the key indicators related to:
• Market uptake: sales of UTZ certified coffee
• Program reach: UTZ certified coffee production, premiums being paid
and multi-certification of this production
This report is part of the UTZ monitoring and evaluation system. Most of the
data in this report is collected via our online traceability system, the Good Inside
Portal.
We recognize that there may be shortcomings with the reliability of the data.
We look forward to receiving your feedback. For more information, please
contact the Monitoring & Evaluation Department at [email protected]
©2016 UTZ
Information presented here is for informative purposes only. UTZ grants permission to use information for personal, non-commercial use, without
any right to resell or redistribute information or to compile or create derivative works therefrom.
Table of Contents
1.Reach
2.Sales
3.Premiums
4.Estimated production
5.Supply-demand ratio
6.Multi-certification
7. Conclusions & Outlook
1. Reach
UTZ coffee is produced in 23 countries and consumed in 87
countries
UTZ CERTIFIED
GLOBAL PRESENCE
Consuming countries
Producing countries
Producing & consuming countries
UTZ coffee is produced in
23 countries
… and consumed in 87
countries
1. Reach
UTZ coffee certified area grew over 2015, along with the number of
certificate holders and coffee farmers
UTZ Certified Coffee Area (Ha)
UTZ Coffee Producing Countries
21
21
22
23
21
24
15
0
2009
2010
2011
2012
2013
2014
2015
UTZ Certified Coffee Farmers
x1000 Farmers
200



100
163 161 166 166 163
300
320
476
549
348
2009 2010 2011 2012 2013 2014 2015
800
400
-
261
474
UTZ Certified Coffee Certificate
Holders
189
97
509
600
23
x1000 Hectares
30
340
400
450
2009
2010
2011
570
582
563
612
2012
2013
2014
2015
0
2009 2010 2011 2012 2013 2014 2015
The UTZ coffee program grew last year. We saw an increase in the amount of certificate holders from Mexico*
and Colombia; demand for Colombian coffee has increased in last year
This resulted in a growth in amount of UTZ Certified coffee farmers and coffee area in 2015
Bolivia did not produce UTZ Certified coffee in 2015 anymore, which resulted in 23 producing countries
*At 31-12-2014 many licenses from Mexico were expired (not calculated in 2014 report) but a few months later recertified (calculated in 2015 report)
2.1 Global sales
UTZ coffee sales decreased by 7% in 2015; sales in Latin America and
Asia declined
Global UTZ Certified 1st Buyer Coffee Sales
300
255
-7%
224
238
188
X 1000 MT
150
121
137
0
2010
2011
2012
2013
2014
2015
% change vs year ago



UTZ first buyer sales have continuously increased between 2010 and 2014, in 2015 however we saw a slight
decline in sales by 7% to 238,392 MT (3,973,193 Bags)
The largest part of UTZ Certified coffee sales comes from Latin America; in 2015 the sales from Latin-America and
Asia decreased (-2% and -19% respectively)
Of the Top 10 UTZ coffee buyers, 3 buyers reduced their sales; this decrease was for a large part balanced by
higher demand from the other 7 Top 10 buyers (and also from other buyers)
*Sales are ‘First Buyers Sales’ from the producer to the first buyer
2.2 Sales per origin country
Sales from Brazil and Vietnam declined in 2015; largest volume growth
in sales from Colombia & Honduras
UTZ Certified 1st Buyer Coffee Sales**- Per origin
120
100
60
2012
2014
2015
51
28
x 1000 MT
2013
22
21
7
5
5
-


Brazil
Vietnam
Colombia
Honduras
India
Peru
Mexico
OTHERS*
The UTZ coffee program saw a decrease in sales from the two main origin countries
 One buyer purchased less from Vietnam which had an affect on the sales from this country
 Brazil sales declined by 11%***; during the 2014 drought year coffee stocks were sold to keep up with the
demand. In 2015 Brazil faced thinned out stocks & increase in domestic demand for conventional coffee.
Due to stable and increased sales from other origins, the decline in coffee sales remained modest
 There was an increasing interest in UTZ coffee from Colombia and Honduras (+36 and +37% respectively)
as these origins were used in specific blends for new products last year.
 Sales from India, Peru and Mexico remained stable compared to 2014
 UTZ Ethiopian first buyers sales increased. Currently the sector is investing in increasing transparency at
source level
* Other countries in 2015 were Ethipopia, Guatemala, Indonesia, Kenya, China, Tanzania, DR of Congo, Costa Rica, Papua new Guinea, Rwanda, Burundi, Dominican Republic, El Salvador, Panama
**Sales are ‘First Buyer Sales’ from the producer to the first buyer *** ICO data shows that Brazilian exports decreased with 12% between 2014 and 2015
2.3 Sales per coffee quality classification
Robusta sales decreased while Arabica sales stabilized
UTZ Arabica / Robusta 1st buyer coffee sales*
116
120
103
93
78
70
60
54
53
53
55
49
45
38
29
22
X 1000 MT
21
11
0
2012
Colombian Milds


2013
Other Mild Arabicas
2014
Brazil and other Natural Arabicas
2015
Robustas
Arabica sales remained stable, whilst the Robusta sales decreased
 Arabica sales remained stable at 183,000 MT (3,145,913 Bags) in 2015 (same as in 2014)
 Brazil & other natural Arabicas decreased somewhat while Colombian Milds & other mild Arabicas grew
 Robusta sales decreased by 22% compared to 2014, mainly due to a decrease in Vietnam sales (Total
1,168,542 Bags sold)
We now have Monsoon coffee available in our online traceability system; in 2015, 981 MT of this new product
was sold as such from India
*Sales are ‘First Buyer Sales’ from the producer to the first buyer *Arabica sales consists of Colombian Milds, Other Mild Arabicas & Brazil & other Natural Arabicas
2.4 Market uptake
Increase in number of newly registered supply chain actors reflects
increased market uptake of UTZ coffee in the market
Region
# New supply chain
actors
2014
2015
Europe
69
72
Africa
14
20
Asia
39
35
Oceania
6
3
South America
66
83
North America
10
7
Total
204
220
Approved UTZ labeled products**
(SKUs)
1000
872
561

In 2015 there were 220 new supply chain actors*
registered
 SCA’s can be manufacturers, traders,
exporters, importers, retailers, etc.
 In 2015 70% of the new SCA’s were based in
Europe and South America
500
419
338
228
0
2011



2012
2013
2014
2015
Market uptake of UTZ coffee products is reflected
in increase in consuming countries and UTZ labeled
products
UTZ labeled coffee is now available in 87 countries
Most approved UTZ labeled products in 2015 were
beans and ground coffee, around 10% were coffee
cups/pads and soluble coffee
*Supply Chain Actors, excluding producers (can have multiple roles such as exporter, roaster, manufacturer etc.)
** Approved UTZ labeled products (SKUs) in specific year
3.1 Premiums
UTZ average coffee premium remained stable at 2.74 $c/lb
UTZ premium distribution
Global average UTZ coffee premium* ($cents/lb)
4.294.44
3.56
3.80
3.49
3.13
2.72
3.03
2.74
2.28
1.82
1.68
2012
2013
Global
2014
Arabica
2
3
2015
Robusta
 The average premium paid for a pound of UTZ
coffee remained stable, at 2.74$cents per pound
 Although the Arabica premium slightly decreased,
the average Robusta premium increased
 This Robusta premium increase is mainly a result of
declining Vietnam sales, because Robusta coffee
from Vietnam has an average lower premium (see
3.2 Premium per country)
* Extreme outliers were not included in the analysis.
1
 The UTZ traceability system reflects cash payments
of the premium from the first buyer to the
certificate holder
 For groups, the IMS of the certificate holder divides
the received premium for the benefit of the group
and its members
 The premium in GIP is not always the same as the
premiums charged to international buyers
3.2 Premium per country
The average UTZ Coffee premium was highest for Mexican and
Colombian coffee, and lowest in Ethiopia and Vietnam
UTZ Coffee Premium Distribution
PREMIUM ($C/LBS)
20.0
10.0
2.8
0.0
4.3
3.1
1.2
2.4
3.1
2.5
4.1
4.9
3.4
3.7
3.3
1.8
Weighted average premium ($c/lbs)



The UTZ premium ranges from 1.8 $cents/ lb to 4.9 $cents/ lb; Vietnamese certificate holders, producing
Robusta, receive a significantly lower premium on average than Colombian certificate holders
In Ethiopia the average premium decreased compared to 2014 as coffee prices were low.
In India the average premium also decreased, although premiums for Monsoon and Robusta coffee were higher
than Arabica varieties
* Extreme outliers and countries with low sample size were not included in the analysis.
4.1 Global estimated production
The UTZ Certified coffee volume (estimated production) has grown in
the past year
Global UTZ Certified Coffee Volume (MT)
900
+13%
x1000MT
600
716
727
730
2012
2013
2014
821
477
366
394
2009
2010
300
-


2011
2015
In 2015* 612 certificate holders were active in the UTZ coffee program and 821,399 MT of coffee was UTZ
certified** (13,689,979 Bags)
UTZ certified coffee volume has grown in 2015
 The growth in the number of certificate holders was 9% between 2014 and 2015. This resulted in a growth
of the UTZ certified coffee volume by 13%
 10% of the total certified estimated production derives from new certificate holders joining the program in
2015; new members are from Latin-America (Brazil, Peru Colombia) and Ethiopia and Kenya
 Especially the number of Mexican certificate holders increased, but this was mainly caused by the cut-off
date of the statistics report and not due to new members entering the UTZ coffee program***
*We use a cut-off date of 31-12-2015 to calculate the active certificate holders at that day. ** Certified volume is an estimation of the production
of the license year *** At 31-12-2014 many licenses from Mexico were expired (not calculated in 2014 report) but a few months later recertified
(calculated in 2015 report)
4.2 Estimated production per origin country
Certified coffee volume increased in almost all origin countries
UTZ Certified Coffee Volume (estimated production) per Origin Country
300
2012
249
2013
2014
2015
225
150
81
73
x1000MT
39

36
25
21
41
18
13
-
The countries Brazil, Vietnam and Colombia produced 68% of the UTZ certified coffee
 In Brazil the total certified coffee volume was stable at 2% with 249,126 MT certified in 2015
 In Vietnam the certified volume increased by 17% to 224,579 MT, with 20% of the volume accounted for
by a few large certificate holders that joined in 2015. The availability from Vietnam is not expected to
grow in 2016 as the demand in the past year has declined
 Over 2015 there was 81,379MT of UTZ coffee available from Colombia, which was an increase of 18%
compared to 2014. This was caused by a strong increase in certificate holders
* Other countries in 2015 were Guatemala, Indonesia, Kenya, China, Tanzania, DR of Congo, Costa Rica, Papua New Guinea, Rwanda, Burundi, Dominican Republic, El Salvador, Panama
4.3 Estimated production Arabica/Robusta
Proportion of Arabica/ Robusta certified volume remained stable in
last years
Certified volume - Arabica/
Robusta (2015)
Certified coffee volume- Arabica/
Robusta
40%
73%
27%
70%
30%
70%
30%
72%
150
28%
2012


241
262
228
91
-
0%

300
x 1000 MT
80%
2013
2014
Arabica
Robusta
2015
Colombian Other Mild Brazilian& Robustas
Milds
Arabicas
other
Natural
Arabicas
Over the past years, the proportion of certified Arabica and Robusta coffee has remained relatively stable with
approximately 70% Arabica and 30% Robusta (9,886,248 Bags Arabica, 3,803,731 Bags Robusta)
While certified volume of ‘Other mild Arabicas’ is almost as high as certified volume of Brazilian Natural Arabicas,
‘Other mild Arabicas’ are sold less as UTZ than Brazilian Natural Arabicas (see Chapter 2.3)
In line with global distribution, most UTZ Arabica volume originates from Latin America while most UTZ Robusta
volume orginates from Asia
5. Supply-demand ratio
Demand of UTZ coffee grew less than the available volume on the
market, resulting in a decreased supply-demand ratio
% of UTZ Certified Coffee sold
as UTZ: Global
% of UTZ Certified coffee sold as UTZ: Regional
50%
50%
39%
31%
32%
34%
33%
35%
31%
29%
25%
34%
33%
31%
18%
25%
32%
26%
21%
16%
34%
22%
19%
8%
0%
2011
0%
2011 2012 2013 2014 2015


2012
Latin America
2013
Asia
2014
2015
Africa
The percentage of UTZ Certified coffee being sold as UTZ has decreased in the last year; on average the supplydemand ratio is 29%. This is a consequence of an increased amount of UTZ coffee volume being available on all
three continents, whilst sales in the past year decreased in Latin America and Asia
 The percentage of available coffee sold from Africa was relatively stable
 A decrease can be seen in Asia, due to the decline in sales from Vietnam
 Latin America’s Supply-Demand ratio decreased, but this was for a large part due to an increase in
available volume in Mexcio and Nicaragua
We have also observed that S/D ratios are slightly higher for certificate holders that are not multicertified. This
indicates that multi-certified certificate holders sell a part of their volume under another sustainability label
6. Multi-certification
Multi-certification of UTZ Certified coffee declined slightly; double
certification with RA is predominant
% Multi-certified 2015*
% Multi-Certified
100%
80%
68%
67%
66%
Africa
Latin America
Asia
Global
61%
50%
40%
41%
16%
0%


13%
0%
2012

15%
2013
2014
2015
RFA
Organic
FT
Other
Overall, multi-certification decreased slightly
 Of the UTZ certified coffee volume, around 61% was multi-certified with at least one type of certification.
Farmers favor this in order to create greater market access
 This percentage decreased compared to 2014 (66% )
 Most of the certificate holders that were new in 2015 were not multi-certified
In Africa multi-certification of UTZ / Organic remains high, while globally RFA/UTZ is the predominant multicertification
The slight increase in Organic / UTZ certified volume (16% in 2015 vs. 15% in 2014) is in line with the interest of
the coffee market in this combination
* % of multi-certification is based on a weighted average of the certified volume (estimated production)
RFA= Rainforest Alliance, FT= Fair Trade, Other= AAA, Naturland, ISO, Café Practices, Bird Friendly
7. Conclusions
Increased availability and lower sales have led to a lower supplydemand ratio over the past year
Stabilization of market demand
for UTZ Certified coffee…
We see a stable demand for UTZ
Certified coffee:



Of the Top 10 UTZ coffee buyers,
only 3 reduced their sales, which
was largely compensated by higher
demand from the other 7 Top 10
buyers
Market uptake grew, which is
reflected in the increase in new
UTZ supply chain actors in Europe
Demand for UTZ coffee in Brazil
and Vietnam decreased, while
demand from other (mainly Latin
American) origins increased
... and a continuous increase in
volume and reach of farmers…
…led to a decrease in supplydemand ratio
Despite the decrease in demand over
the past year, the UTZ coffee program
has been able to grow and increase its
reach:
Lower supply-demand ratio and multicertification:


In 2015 the UTZ coffee program
has grown due to an increase in
certificate holders, area and
thereby also in certified coffee
volume
UTZ reached more farmers - both
in terms of farm estates and group
members

The gap between supply and
demand of UTZ coffee volumes has
increased; 29% of UTZ coffee is
sold as UTZ

The average premium paid for a
pound of UTZ coffee remained
stable, at 2.74 $cents per pound

Multi-certification has slightly
declined to 61% of the volume;
especially new certificate holders
are less often multi-certified
7. Outlook
Coffee sales will
stabilize
We expect sales to
stabilize or slightly
increase due to demand in
Europe and US
New era in coffee
market
UTZ starts a regional
approach
In addition to certification,
companies increasingly
address sustainability in
other ways
UTZ is setting up offices in
the Americas, Africa and
Asia, to strengthen
regional support
Production will
stabilize
Growing demand for
East African Coffee
We do not expect many
new certificate holders to
enter the program in 2016
We anticipate growth in
sales of East African UTZ
coffees due to increased
demand from this region
El Niño will affect
production…
… but not the
availability of UTZ
coffee
Brazil and other Latin
American countries expect
reduced yield due to El
Niño
Due to large scale of UTZ
program, lower
production will not affect
availability of UTZ coffee
*See information in Chapter 2.1 Global Sales
Coffee Statistics
Report 2015
Annex 1: UTZ first buyers coffee sales (MT)
Annex 2: UTZ Certified volume (estimated production
potential) (MT)